CN110930195A - Data processing method and electronic equipment - Google Patents
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Abstract
The invention discloses a data processing method and electronic equipment, wherein the method comprises the following steps: acquiring first data for marketing from at least one preset data set, and carrying out data normalization processing on the first data to form second data; generating at least one marketing activity message based on the second data and according to a preset marketing rule, wherein the generating comprises: determining customer group information and marketing channel selection information according to the received demand information; and formulating an activity execution sequence corresponding to the marketing activity information, and sending the marketing activity information with the formulated execution sequence to a target terminal according to at least one preset transmission channel. The data processing method can be separated from manual formulation and processing of marketing schemes, can achieve scientific customization of marketing activities according to requirements of users, and can effectively improve processing efficiency of the marketing activities.
Description
Technical Field
The invention relates to the field of data processing methods, in particular to a data processing method and electronic equipment for marketing in the financial industry.
Background
Financial industries such as banks often carry out financial marketing activities, and the marketing activities can promote healthy and stable development of the financial industries while bringing benefits to customers. However, in the process of specifying a marketing campaign at present, manual participation is often needed, for example, a marketing policy is manually specified based on existing materials on hand, customers are screened, and marketing information is sent to financial customers, so that the marketing policy is often formulated in an irregular manner, or corresponding marketing campaign information is not sent to financial customers due to unknown reasons, even the phenomenon that the marketing campaign deviates from the idea of a merchant occurs, and the user experience is poor.
Disclosure of Invention
The embodiment of the invention aims to provide a data processing method and electronic equipment, wherein the data processing method can be separated from manual formulation and processing of marketing schemes, can realize scientific customized marketing activities according to the requirements of users, and can effectively improve the processing efficiency of the marketing activities.
In order to solve the technical problem, the embodiment of the application adopts the following technical scheme: a method of data processing, comprising:
acquiring first data for marketing from at least one preset data set, and carrying out data normalization processing on the first data to form second data;
generating at least one marketing activity message based on the second data and according to a preset marketing rule, wherein the generating comprises: determining customer group information and marketing channel selection information according to the received demand information;
and formulating an activity execution sequence corresponding to the marketing activity information, and sending the marketing activity information with the formulated execution sequence to a target terminal according to at least one preset transmission channel.
Preferably, the sending the marketing campaign information with the execution sequence formulated to the target end according to at least one preset transmission channel includes:
and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
Preferably, the method further comprises:
monitoring a data processing process forming the second data and a data processing process generating the marketing campaign information based on the second data;
and when an error occurs in the data processing process according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
Preferably, the method further comprises:
analyzing the marketing activity information to obtain corresponding marketing contents of a plurality of types;
and generating corresponding reports according to different marketing contents and sending the reports to an analysis end.
Preferably, the processing of normalizing the first data to form the second data includes:
and generating a plurality of data segments with configuration attributes by taking the first data as the input of a preset marketing model.
Preferably, the method further comprises:
acquiring the marketing activity information and the corresponding effect information from the target end;
and storing the marketing activity information and the corresponding effect information to the preset data set to serve as historical marketing information, wherein the historical marketing information is partial data of the first data.
An embodiment of the present application further provides an electronic device, including:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is configured to acquire first data for marketing from at least one preset data set and perform data normalization processing on the first data to form second data;
a processing module configured to generate at least one marketing campaign information based on the second data and according to a preset marketing rule, wherein the processing module comprises: determining customer group information and marketing channel selection information according to the received demand information;
and the output module is configured to formulate a campaign execution sequence corresponding to the marketing campaign information, and send the marketing campaign information with the formulated execution sequence to a target end according to at least one preset transmission channel.
Preferably, the output module is further configured to:
and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
Preferably, the electronic device further comprises a monitoring module configured to:
monitoring a data processing process forming the second data and a data processing process generating the marketing campaign information based on the second data;
and when an error occurs in the data processing process according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
Preferably, the electronic device further comprises an analysis module configured to:
analyzing the marketing activity information to obtain corresponding marketing contents of a plurality of types;
and generating corresponding reports according to different marketing contents and sending the reports to an analysis end.
The embodiment of the invention has the beneficial effects that: the data processing method can be separated from manual formulation and processing of marketing schemes, can achieve scientific customization of marketing activities according to requirements of users, and can effectively improve processing efficiency of the marketing activities.
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FIG. 1 is a flow chart of a data processing method according to an embodiment of the present invention;
FIG. 2 is a flow chart of an embodiment of a data processing method according to the present invention;
FIG. 3 is a flow chart of another embodiment of a data processing method according to an embodiment of the present invention;
FIG. 4 is a flow chart of another embodiment of a data processing method according to the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the drawings of the embodiments of the present application. It should be apparent that the described embodiments are only some of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the described embodiments of the application without any inventive step, are within the scope of protection of the application.
Unless defined otherwise, technical or scientific terms used herein shall have the ordinary meaning as understood by one of ordinary skill in the art to which this application belongs. As used in this application, the terms "first," "second," and the like do not denote any order, quantity, or importance, but rather are used to distinguish one element from another. The word "comprising" or "comprises", and the like, means that the element or item listed before the word covers the element or item listed after the word and its equivalents, but does not exclude other elements or items. The terms "connected" or "coupled" and the like are not restricted to physical or mechanical connections, but may include electrical connections, whether direct or indirect. "upper", "lower", "left", "right", and the like are used merely to indicate relative positional relationships, and when the absolute position of the object being described is changed, the relative positional relationships may also be changed accordingly.
Detailed descriptions of known functions and known components are omitted in the present application in order to keep the following description of the embodiments of the present application clear and concise.
A data processing method according to an embodiment of the present invention can be applied to a digital marketing campaign in the financial field, as shown in fig. 1, and includes the following steps:
and S1, acquiring first data for marketing from at least one preset data set, and carrying out data normalization processing on the first data to form second data. The preset data set may be data sets stored in different types of databases, for example, the preset data set may include bank card business data in a bank, known risk data, and telephone business data of a financial customer, and the preset data set may perform operations such as modification, addition, or deletion according to actual use needs, and obtain first data for marketing from one or more preset data sets, where the first data is basic data and may include data of the financial customer and financial business of the financial customer, and the first data is likely to be loose and non-integrated data, so that in this embodiment, data normalization processing is performed on the first data, so that the first data conforms to data requirements of a processing platform corresponding to the data processing method, and thus second data is formed.
S2, generating at least one marketing activity message based on the second data and according to a preset marketing rule, wherein the generating comprises: and determining customer group information and marketing channel selection information according to the received demand information. Since the second data is normalized data, it can be used as it is. The preset marketing rule is a rule for formulating the corresponding marketing activity according to the activity requirement of the user and based on the characteristics of the second data. Index combination, sampling duplication removal, transaction functions, customer group control, channel selection and the like can be performed through preset marketing rules. The business personnel can configure the marketing activities according to the operation. For example, if a financial product is required to be marketed, the marketing object is a specific crowd in the society, so that the marketing object can be selected as a young person of 25 to 35 years old, and a mobile phone platform is scheduled to be used for promotion and the like, that is, corresponding marketing activity information is generated, the target is formulated accurately, and the processing process is standardized.
And S3, formulating an activity execution sequence corresponding to the marketing activity information, and sending the marketing activity information with the formulated execution sequence to a target terminal according to at least one preset transmission channel. The different execution sequences of the activity contents corresponding to the marketing activity information may cause great difference in marketing effect, and therefore, in this embodiment, the execution sequence is set, and the set rule may be performed according to a logic rule and/or a historical experience, for example, a first activity corresponding to the first marketing activity information is performed first, and then a second activity corresponding to the second marketing activity information is performed, which makes the marketing activity effect the best, and the cost the lowest. The target end is one side of a marketing target object, such as a plurality of financial customers, and a processing platform corresponding to the data processing method can send marketing activity information to the target end through a plurality of preset transmission channels, for example, through means of short messages, multimedia messages, calling, financial system remarks, user definition and the like. Therefore, the marketing activity information with the execution sequence formulated can be accurately sent to the target terminal based on the preset transmission channel and the channel which can be accepted by financial customers, and time and labor are saved.
In an embodiment of the present application, the sending the marketing campaign information with the execution sequence formulated to the target end according to at least one preset transmission channel includes the following steps: and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
In particular, the different targets have respective input criteria, i.e. each target has a corresponding output mode with respect to the processing platform, e.g. a first output mode with respect to a first target, a second output mode with respect to a second target, etc. The marketing campaign with the execution sequence formulated can be processed in a mode according to a specific output mode, for example, files are output according to a specified format of a target end (such as a downstream channel system), an output path is controlled to interface with the SIT and a file transmission platform, and the like. Thereby forming output data and sending the output data to the destination according to the transmission channel specified in the output mode.
In one embodiment of the present application, as shown in fig. 2, the method further comprises the steps of:
s4, monitoring the data processing process forming the second data and the data processing process generating the marketing activity information based on the second data;
and S5, when the data processing process is judged to have errors according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
In a specific data processing process, different errors may occur in each link, for example, abnormal phenomena may occur in each link from the execution of an activity to the uploading of a file, and the whole process of data processing, especially the data processing process for forming second data and the data processing process for generating marketing activity information based on the second data need to be monitored, so that logic confusion caused by the abnormal phenomena that technicians are not aware of the data is prevented. Specifically, whether an error occurs in the data processing process may be determined according to a preset operation logic, such as a logic operation step of a program or an instruction execution step. And if an error occurs in the data processing process, generating alarm information, and sending the alarm information to the monitoring terminal (for example, sending the alarm information in a short message or page warning mode). The monitoring end can be controlled by a technician, so that the technician can obtain the alarm in time to process the error in time.
In an embodiment of the present application, as shown in fig. 3, the data processing method further includes the steps of:
s6, analyzing the marketing activity information to obtain corresponding marketing contents of multiple types;
and S7, generating corresponding reports according to different marketing contents and sending the reports to the analysis end.
The analysis end can be monitored by financial business personnel, and sends the report to the analysis end, so that perspective analysis of marketing content and an intermediate process is realized, the business personnel can be helped to know the specific condition of each link of the marketing activity, and multidimensional report analysis such as activity effect analysis, theme index analysis, activity cluster, activity participating clients and the like is provided for each activity, index and model.
In an embodiment of the application, the performing data normalization processing on the first data to form second data includes: and generating a plurality of data segments with configuration attributes by taking the first data as the input of a preset marketing model.
Specifically, the preset marketing model may be set according to a plurality of data segments, and different data segments have different configuration attributes and corresponding contents, for example, the preset marketing model is set according to information such as data dimensions, entity relationships, field codes, and entity metadata loading, so that the first data is input to the preset marketing model as input data, the efficiency of generating the second data can be effectively improved, and the first data is further normalized.
In an embodiment of the present application, as shown in fig. 4, the data processing method further includes the steps of:
s8, acquiring marketing activity information and corresponding effect information from the target terminal;
and S9, storing the marketing activity information and the corresponding effect information into a preset data set to serve as historical marketing information, wherein the historical marketing information is partial data of the first data.
Specifically, the marketing activity information and the corresponding effect information thereof can be used as historical marketing information as reference information of the next marketing activity, so that the next output processing process can be corrected according to historical data, more perfect marketing activity information is obtained, and the accuracy of data processing is further improved.
The present embodiment also provides an electronic device, as shown in fig. 5, including:
the acquisition module is configured to acquire first data for marketing from at least one preset data set, and perform data normalization processing on the first data to form second data. The preset data set may be data sets stored in different types of databases, for example, the preset data set may include bank card business data in a bank, known risk data, and telephone business data of a financial customer, and the preset data set may be modified, added, or deleted according to actual use requirements, and the obtaining module obtains first data for marketing from one or more preset data sets, where the first data is basic data and may include data of the financial customer, financial business of the financial customer, and the like, and since the first data is likely to be loose and non-integrated data, the obtaining module in this embodiment performs data normalization processing on the first data, so that the first data conforms to data requirements of a processing platform corresponding to the data processing method, thereby forming second data.
A processing module configured to generate at least one marketing campaign information based on the second data and according to a preset marketing rule, wherein the processing module comprises: and determining customer group information and marketing channel selection information according to the received demand information. Since the second data is normalized data, it can be used as it is. The preset marketing rule is a rule for formulating the corresponding marketing activity according to the activity requirement of the user and based on the characteristics of the second data. The processing module can perform index combination, sampling duplication removal, transaction function, customer group control, channel selection and other processing through a preset marketing rule. The business personnel can configure the marketing activities according to the operation. For example, if the processing module carries out marketing on financial products according to requirements, marketing objects are specific crowds in the society, so that the marketing objects can be selected as young people of 25-35 years old, and a mobile phone platform is scheduled to be used for popularization and the like, that is, corresponding marketing activity information is generated, the target is formulated accurately, and the processing process is standard.
And the output module is configured to formulate a campaign execution sequence corresponding to the marketing campaign information, and send the marketing campaign information with the formulated execution sequence to the target terminal according to at least one preset transmission channel. The different execution sequences of the activity contents corresponding to the marketing activity information may cause great difference in marketing effect, and therefore, in this embodiment, the execution sequence is set, and the set rule may be performed according to a logic rule and/or a historical experience, for example, a first activity corresponding to the first marketing activity information is performed first, and then a second activity corresponding to the second marketing activity information is performed, which makes the marketing activity effect the best, and the cost the lowest. The target end is one side of a marketing target object, such as a plurality of financial customers, and the output module can send marketing activity information to the target end through a plurality of preset transmission channels, for example, through means of short messages, multimedia messages, calling, financial system remarks, self-definition and the like. Therefore, the output module can accurately send the marketing activity information with the execution sequence formulated to the target terminal based on the preset transmission channel and the channel which can be accepted by financial customers, and time and labor are saved.
In one embodiment of the present application, the output module is further configured to: and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
In particular, the different destinations have respective input criteria, i.e. each destination has a corresponding output mode with respect to the electronic device, e.g. a first output mode with respect to a first destination, a second output mode with respect to a second destination, etc. The output module can perform modeling processing on the marketing campaign with the execution sequence formulated according to a specific output mode, for example, output a file according to a specified format of a target end (such as a downstream channel system), control an output path to interface with the SIT and a file transmission platform, and the like. Thereby forming output data and sending the output data to the destination according to the transmission channel specified in the output mode.
In one embodiment of the present application, the electronic device further includes a monitoring module configured to:
monitoring a data processing process for forming the second data and a data processing process for generating marketing campaign information based on the second data;
and when an error occurs in the data processing process according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
In a specific data processing process, different errors may occur in each link, and if abnormal phenomena may occur in each link from the execution of an activity to the uploading of a file, the monitoring module is required to monitor the whole process of data processing, particularly the data processing process for forming second data, and the data processing process for generating marketing activity information based on the second data, so that logic confusion caused by the abnormal phenomena which are unknown by technical staff is prevented. Specifically, whether an error occurs in the data processing process may be determined according to a preset operation logic, such as a logic operation step of a program or an instruction execution step. If an error occurs in the data processing process, the monitoring module generates alarm information and sends the alarm information to the monitoring terminal (for example, sending the alarm information by a short message or a page warning mode). The monitoring end can be controlled by a technician, so that the technician can obtain the alarm in time to process the error in time.
In one embodiment of the present application, the electronic device further comprises an analysis module configured to:
analyzing the marketing activity information to obtain corresponding marketing contents of a plurality of types;
and generating corresponding reports according to different marketing contents and sending the reports to the analysis end.
The analysis end can be monitored by financial business personnel, the analysis module sends the report to the analysis end, perspective analysis of marketing content and an intermediate process is achieved, business personnel are helped to know specific conditions of each link of a marketing activity, and multidimensional report analysis such as activity effect analysis, theme index analysis, activity clusters and activity-participating clients is provided for each activity, index and model.
In one embodiment of the present application, the obtaining module is further configured to: and generating a plurality of data segments with configuration attributes by taking the first data as the input of a preset marketing model.
Specifically, the preset marketing model may be set according to a plurality of data segments, and different data segments have different configuration attributes and corresponding contents, for example, the preset marketing model is set according to information such as data dimensions, entity relationships, field codes, and entity metadata loading, so that the acquisition module inputs the first data as input data to the preset marketing model, which can effectively improve the efficiency of generating the second data and further standardize the first data.
In one embodiment of the present application, the processing module is further configured to:
acquiring marketing activity information and corresponding effect information from a target end;
and storing the marketing activity information and the corresponding effect information into a preset data set to serve as historical marketing information, wherein the historical marketing information is partial data of the first data.
Specifically, the marketing activity information and the corresponding effect information thereof can be used as historical marketing information as reference information of the next marketing activity, so that the next output processing process can be corrected according to historical data, more perfect marketing activity information is obtained, and the accuracy of data processing is further improved.
The above embodiments are only exemplary embodiments of the present invention, and are not intended to limit the present invention, and the scope of the present invention is defined by the claims. Various modifications and equivalents may be made by those skilled in the art within the spirit and scope of the present invention, and such modifications and equivalents should also be considered as falling within the scope of the present invention.
Claims (10)
1. A data processing method, comprising:
acquiring first data for marketing from at least one preset data set, and carrying out data normalization processing on the first data to form second data;
generating at least one marketing activity message based on the second data and according to a preset marketing rule, wherein the generating comprises: determining customer group information and marketing channel selection information according to the received demand information;
and formulating an activity execution sequence corresponding to the marketing activity information, and sending the marketing activity information with the formulated execution sequence to a target terminal according to at least one preset transmission channel.
2. The method of claim 1, wherein the transmitting the marketing campaign information with the execution sequence formulated to the target according to at least one preset transmission channel comprises:
and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
3. The method of claim 1, further comprising:
monitoring a data processing process forming the second data and a data processing process generating the marketing campaign information based on the second data;
and when an error occurs in the data processing process according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
4. The method of claim 1, further comprising:
analyzing the marketing activity information to obtain corresponding marketing contents of a plurality of types;
and generating corresponding reports according to different marketing contents and sending the reports to an analysis end.
5. The method of claim 1, wherein the processing the first data to normalize the data to form second data comprises:
and generating a plurality of data segments with configuration attributes by taking the first data as the input of a preset marketing model.
6. The method of claim 1, further comprising:
acquiring the marketing activity information and the corresponding effect information from the target end;
and storing the marketing activity information and the corresponding effect information to the preset data set to serve as historical marketing information, wherein the historical marketing information is partial data of the first data.
7. An electronic device, comprising:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is configured to acquire first data for marketing from at least one preset data set and perform data normalization processing on the first data to form second data;
a processing module configured to generate at least one marketing campaign information based on the second data and according to a preset marketing rule, wherein the processing module comprises: determining customer group information and marketing channel selection information according to the received demand information;
and the output module is configured to formulate a campaign execution sequence corresponding to the marketing campaign information, and send the marketing campaign information with the formulated execution sequence to a target end according to at least one preset transmission channel.
8. The electronic device of claim 1, wherein the output module is further configured to:
and performing modeling processing on the marketing activities with the execution sequence formulated according to the output mode corresponding to the target end to form output data, and sending the output data to the target end.
9. The electronic device of claim 1, further comprising a monitoring module configured to:
monitoring a data processing process forming the second data and a data processing process generating the marketing campaign information based on the second data;
and when an error occurs in the data processing process according to the preset operation logic, generating alarm information and sending the alarm information to the monitoring terminal.
10. The electronic device of claim 1, further comprising an analysis module configured to:
analyzing the marketing activity information to obtain corresponding marketing contents of a plurality of types;
and generating corresponding reports according to different marketing contents and sending the reports to an analysis end.
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| CN111507585A (en) * | 2020-03-27 | 2020-08-07 | 拉扎斯网络科技（上海）有限公司 | Method, device and system for processing activity information |
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