CN110913342A - Price Tag system NFC Tag function-based market promotion method - Google Patents
Price Tag system NFC Tag function-based market promotion method Download PDFInfo
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- CN110913342A CN110913342A CN201911086362.6A CN201911086362A CN110913342A CN 110913342 A CN110913342 A CN 110913342A CN 201911086362 A CN201911086362 A CN 201911086362A CN 110913342 A CN110913342 A CN 110913342A
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- tag
- price tag
- short link
- price
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication
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- Engineering & Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a price Tag system NFC Tag function-based market promotion method, which comprises the following steps of: step S1: configuring a short link website of the price tag; step S2: setting the price tag of the step S1 at the geographical position of the target to be marketed; step S3: when the terminal with the NFC function enters the radio frequency coverage of the price Tag of step S1, the terminal automatically acquires and opens the short link address corresponding to the Tag id. The price Tag system NFC Tag function-based marketing method simplifies the operation process of a user, can configure the Tag id of NFC at one time, reserves a short-chain connection website in the Tag id, enables the Tag id and the short-chain connection website thereof to be relatively stable, can flexibly configure and maintain the actual link address corresponding to the short-chain connection website, can obtain the balance between convenient one-time field setting and flexible later-stage secondary maintenance, and accordingly reduces the comprehensive cost of the whole process.
Description
Technical Field
The invention belongs to the technical field of price Tag marketization application, and particularly relates to a market promotion method based on a price Tag system NFC Tag function.
Background
The invention discloses a method, equipment, a device and a system for linking target WLAN equipment based on NFC technology, which has the publication number of 201110112466.7, and the technical scheme discloses that the method comprises the following steps: s110, the WLAN linking device based on the NFC technology acquires configuration information of target wireless local area network WLAN equipment through the NFC technology; in this embodiment, more specifically, the configuration information includes a service set identifier SSID, a physical layer MAC address, an authentication method, and a security key. In other embodiments, more specifically, the step S110 further specifically includes: s111, the WLAN linking device based on the NFC technology sends request information for acquiring target WLAN equipment to the outside through the NFC technology; and S112, receiving configuration information returned by the target WLAN equipment to be linked through the NFC technology. ".
The search is performed by taking "NFC, MAC address and link" as keywords, and in the search result, the above-mentioned patent application is taken as an example, although the patent application relates to and discloses technical features of NFC technology, physical layer MAC address, WLAN link device and the like, the specific application of NFC technology in WLAN device communication is obviously focused on. Therefore, it is difficult to directly and adaptively migrate the NFC technology applied to WLAN device communication to the price tag field, and further improvement is needed.
Disclosure of Invention
Aiming at the situation of the prior art, the invention overcomes the defects and provides a market promotion method based on the NFCTag function of the price tag system.
The invention adopts the following technical scheme that the price Tag system NFC Tag function-based market promotion method comprises the following steps:
step S1: configuring a short link website of the price tag;
step S2: setting the price tag of the step S1 at the geographical position of the target to be marketed;
step S3: when the terminal with the NFC function enters the radio frequency coverage of the price Tag of step S1, the terminal automatically acquires and opens the short link address corresponding to the Tag id.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S1 is specifically implemented as the following steps:
step S1.1: writing a short link website uniquely corresponding to the price Tag in the Tag id of the single price Tag;
step S1.2: and setting an actual link website matched with the short link website according to the target to be marketed.
According to the above technical solution, as a further preferable technical solution of the above technical solution, in step S1.1, the short link website includes a short link domain name and a MAC address.
According to the above technical solution, as a further preferable technical solution of the above technical solution, step S1.2, the corresponding relationship between the short link website and the actual link website is maintained through a background system corresponding to the short link domain name.
The invention also discloses a market promotion method based on the NFC Tag function of the price Tag system, which comprises the following steps:
step S1: configuring a short link website of the price tag according to the to-be-marketed popularization tag;
step S2: setting the price tag of the step S1 at the geographical position of the target to be marketed;
step S3: when the terminal with the NFC function enters the radio frequency coverage of the price Tag of step S1, the terminal automatically acquires and opens the short link address corresponding to the Tag id.
According to the above technical solution, as a further preferable technical solution of the above technical solution, the step S1 is specifically implemented as the following steps:
step S1.1: determining the classification and characteristics of the target to be marketed;
step S1.2: writing a short link website uniquely corresponding to the price Tag in the Tag id of the single price Tag;
step S1.3: and setting an actual link website matched with the short link website according to the classification and characteristics of the to-be-marketed popularization target.
According to the above technical solution, as a further preferable technical solution of the above technical solution, in step S1.2, the short link website includes a short link domain name and a MAC address.
According to the above technical solution, as a further preferable technical solution of the above technical solution, step S1.3, the correspondence between the short link website and the actual link website is maintained through a background system corresponding to the short link domain name.
The price Tag system NFC Tag function-based marketing method has the advantages that the operation process of a user is simplified, the Tag id of NFC can be configured at one time, short-chain connection websites are reserved in the Tag id, actual link addresses corresponding to the short-chain connection websites can be flexibly configured and maintained while the Tag id and the short-chain connection websites are kept relatively stable, the balance between convenient one-time field setting and flexible later-stage secondary maintenance can be obtained, and therefore the comprehensive cost of the whole process is reduced.
Detailed Description
The invention discloses a market promotion method based on the NFC Tag function of a price Tag system, and the specific implementation mode of the invention is further described by combining the preferred embodiment.
It should be noted that the "marketing promotion target" related to the patent application of the present invention may be a tangible product (for example, instant noodles, home appliances, etc.), or may be a location such as a flash store, an experience idle, etc., as long as a price tag can be configured at a proper location, thereby making full use of the characteristics of the price tag.
Preferred embodiments.
Preferably, the price Tag system NFC Tag function-based marketing method includes the following steps:
step S1: configuring a short link website of the price tag;
step S2: setting the price tag of step S1 at the geographical location of the target to be marketed (e.g. if a certain type of instant noodles is to be marketed, setting the price tag at the type of instant noodles);
step S3: when the terminal with the NFC function (e.g., a smartphone with the NFC function) enters the radio frequency coverage of the price label in step S1, the terminal automatically acquires and opens the short link website corresponding to the Tag id, so as to improve the user reach rate, the opening rate, and the understanding degree of the target to be marketed.
Further, step S1 is specifically implemented as the following steps:
step S1.1: writing a short link website uniquely corresponding to a single price Tag (of NFC Tag) in the Tag id of the price Tag;
step S1.2: and setting an actual link website matched with the short link website according to the target to be marketed.
Specifically, in step S1.1, to reflect the displacement correspondence between the price tag and the short link website, the short link website includes a short link domain name (for resolution) and an MAC address (for unique representation of the price tag).
For example, the MAC address is a price tag of A0a100112233, the short link domain name is zk.cn, and the NFCtag in the price tag stores a segment of website short link: cn/tag-url/A0A 100112233.
Specifically, in step S1.2, the background system corresponding to the short link domain name is used to maintain the correspondence between the short link website and the actual link website. Correspondingly, the actual link website can be a long domain name or an address of an APP on the mobile phone.
Specifically, in the above example, step S3 is exemplified as follows: after the NFC is opened, the smart phone approaches the price tag, the browser is automatically popped up to access zk.cn/tag-url/A0A100112233, and the background system jumps to the corresponding actual link. If the address corresponding to the link is the APP, the APP is automatically opened by the mobile phone, and if the corresponding address is the webpage, the webpage is accessed by the mobile phone (corresponding judgment and background support are provided by the smart phone).
In this embodiment, as a common application scenario, the following may be described: after the NFC is opened, the mobile phone is close to the price tag, and then a Taobao shop or manufacturer introduction page of the commodity bound with the price tag or a specific description of the commodity can be automatically opened.
It should be noted that in this embodiment, a unique correspondence relationship exists between each price Tag, the short link website reserved by the Tag id, and the price Tag. In contrast, the same short link website may be configured as a different actual link website from the target to be marketed. As shown above, if a certain type of instant noodles is promoted, the actual linked website may be a specific introduction description page of the instant noodles, or a Taobao shop page of the instant noodles.
A first embodiment.
Preferably, the price Tag system NFC Tag function-based marketing method includes the following steps:
step S1: configuring a short link website of the price tag according to the to-be-marketed popularization tag;
step S2: setting the price tag of step S1 at the geographical location of the target to be marketed (e.g. if a certain type of instant noodles is to be marketed, setting the price tag at the type of instant noodles);
step S3: when the terminal with the NFC function (e.g., a smartphone with the NFC function) enters the radio frequency coverage of the price label in step S1, the terminal automatically acquires and opens the short link website corresponding to the Tag id, so as to improve the user reach rate, the opening rate, and the understanding degree of the target to be marketed.
Further, step S1 is specifically implemented as the following steps:
step S1.1: determining the classification and characteristics of the target to be marketed;
step S1.2: writing a short link website uniquely corresponding to a single price Tag (of NFC Tag) in the Tag id of the price Tag;
step S1.3: and setting an actual link website matched with the short link website according to the classification and characteristics of the to-be-marketed popularization target.
Specifically, in step S1.2, to reflect the displacement correspondence between the price tag and the short link website, the short link website includes a short link domain name (for resolution) and an MAC address (for unique representation of the price tag).
For example, the MAC address is a price tag of A0a100112233, the short link domain name is zk.cn, and the NFCtag in the price tag stores a segment of website short link: cn/tag-url/A0A 100112233.
Specifically, in step S1.3, the background system corresponding to the short link domain name is used to maintain the correspondence between the short link website and the actual link website. Correspondingly, the actual link website can be a long domain name or an address of an APP on the mobile phone.
Specifically, in the above example, step S3 is exemplified as follows: after the NFC is opened, the smart phone approaches the price tag, the browser is automatically popped up to access zk.cn/tag-url/A0A100112233, and the background system jumps to the corresponding actual link. If the address corresponding to the link is the APP, the APP is automatically opened by the mobile phone, and if the corresponding address is the webpage, the webpage is accessed by the mobile phone (corresponding judgment and background support are provided by the smart phone).
In this embodiment, as a common application scenario, the following may be described: after the NFC is opened, the mobile phone is close to the price tag, and then a Taobao shop or manufacturer introduction page of the commodity bound with the price tag or a specific description of the commodity can be automatically opened.
It should be noted that, in this embodiment, there is a unique corresponding relationship between the price Tag and the short-link website of Tag id, but the price Tag may correspond to different to-be-marketed targets in different time periods (the same to-be-marketed target corresponds to the same time period). In contrast, the same short link website may be configured as a different actual link website from the target to be marketed. As shown above, if a certain type of instant noodles are promoted in the commercial promotion period of the first week, the actual linked website in the week can be a specific introduction description page of the type of instant noodles, and can also be a tabby shop page of the type of instant noodles. In the commercial promotion period of the second week, a certain household appliance is promoted, and the actual linked website in the week can be a specific introduction description page of the household appliance and a treasure house page of the household appliance, so that the balance between convenient one-time field setting and flexible later-stage secondary maintenance is fully embodied.
It should be noted that, the specific domain name provider of the short-link domain name and the like related to the present patent application should be regarded as the prior art, and the specific structure, the operation principle, the control mode and the spatial arrangement mode of the technical features may be selected conventionally in the field, and should not be regarded as the invention point of the present patent, and the present patent is not further specifically described in detail.
It will be apparent to those skilled in the art that modifications and equivalents may be made in the embodiments and/or portions thereof without departing from the spirit and scope of the present invention.
Claims (8)
1. A market promotion method based on a price Tag system NFC Tag function is characterized by comprising the following steps:
step S1: configuring a short link website of the price tag;
step S2: setting the price tag of the step S1 at the geographical position of the target to be marketed;
step S3: when the terminal with the NFC function enters the radio frequency coverage of the price Tag of step S1, the terminal automatically acquires and opens the short link address corresponding to the Tag id.
2. The price Tag system NFC Tag function-based marketing method of claim 1, wherein step S1 is embodied as the following steps:
step S1.1: writing a short link website uniquely corresponding to the price Tag in the Tag id of the single price Tag;
step S1.2: and setting an actual link website matched with the short link website according to the target to be marketed.
3. The price tagging system NFC Tag function based marketing method of claim 2, wherein in step S1.1 the short link website address comprises a short link domain name and a MAC address.
4. The price Tag system NFC Tag function-based marketing method according to claim 2, wherein in step S1.2, the correspondence between the short link website and the actual link website is maintained through a background system corresponding to the short link domain name.
5. A market promotion method based on a price Tag system NFC Tag function is characterized by comprising the following steps:
step S1: configuring a short link website of the price tag according to the to-be-marketed popularization tag;
step S2: setting the price tag of the step S1 at the geographical position of the target to be marketed;
step S3: when the terminal with the NFC function enters the radio frequency coverage of the price Tag of step S1, the terminal automatically acquires and opens the short link address corresponding to the Tag id.
6. The price Tag system NFC Tag function-based marketing method of claim 5, wherein step S1 is embodied as the following steps:
step S1.1: determining the classification and characteristics of the target to be marketed;
step S1.2: writing a short link website uniquely corresponding to the price Tag in the Tag id of the single price Tag;
step S1.3: and setting an actual link website matched with the short link website according to the classification and characteristics of the to-be-marketed popularization target.
7. The price tagging system NFC Tag function based marketing method of claim 6, wherein in step S1.2, the short link website address comprises a short link domain name and a MAC address.
8. The price Tag system NFC Tag function-based marketing method according to claim 6, wherein in step S1.3, the correspondence between the short link website and the actual link website is maintained through a background system corresponding to the short link domain name.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201911086362.6A CN110913342A (en) | 2019-11-08 | 2019-11-08 | Price Tag system NFC Tag function-based market promotion method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201911086362.6A CN110913342A (en) | 2019-11-08 | 2019-11-08 | Price Tag system NFC Tag function-based market promotion method |
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