CN110910149A - Big data traceability digital marketing cloud platform management system - Google Patents
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Abstract
The invention discloses a big data traceability digital marketing cloud platform management system which comprises a data acquisition subsystem, a data processing subsystem and a data processing subsystem, wherein the data acquisition subsystem comprises a sensor, a light source and a camera device, and is used for checking whether the sensor is normal and checking whether the angle of the light source is normal; under the condition that the sensor and the light source are normal, starting a main power supply of the equipment and the camera; then, a camera is selected for shooting, and two-dimensional code recognition is carried out. The method is connected with WeChat public account numbers, accurate flow is obtained at low cost, secondary purchase of consumers is promoted by means of integration, red packet and the like, consumer data are tracked in real time, an intelligent data model is built, user figures are built, support is provided for scene marketing, and data support is provided for product marketing decisions.
Description
Technical Field
The invention relates to the technical field of big data platforms, in particular to a big data traceability digital marketing cloud platform management system.
Background
The one-box-one-code system comprises activity information released by an enterprise, and is a bridge connecting the enterprise and a consumer, the enterprise uses the one-box-one-code digital marketing function to promote sales, and uses the traceability function to perform anti-counterfeiting query.
The existing big data traceability digital marketing system has the following problems: (1) the two-dimension code collection relies on manual installation of camera equipment for focusing, the problem of poor efficiency and precision exists, and on a production line needing to be detected by a large number of boxes, if the code information collection is wrong, the whole traceability platform system is seriously manufactured; (2) although most of off-line stores and platform e-commerce have full-channel trading capability, after the trade is finished, the connection and subsequent maintenance of long-term communication channels of customers are lacked, for example, records of purchasing habits, frequency, commodity preference, purchasing channel preference and the like are lacked, and accurate user portrayal is lacked.
Disclosure of Invention
The invention aims to overcome the defects of the prior art and provides a big data traceability digital marketing cloud platform management system which tracks consumer data in real time, constructs an intelligent data model, establishes a user portrait, provides support for scene marketing, can provide data support for product marketing decisions and the like.
The purpose of the invention is realized by the following technical scheme:
a big data traceability digital marketing cloud platform management system comprises:
the data acquisition subsystem comprises a sensor, a light source and a camera device, and is used for checking whether the sensor is normal and checking whether the angle of the light source is normal; under the condition that the sensor and the light source are normal, starting a main power supply of the equipment and the camera; then, selecting a camera to shoot, performing two-dimensional code recognition, and executing the following processes:
s1, changing the focal length of the camera;
s2, adjusting the position of the light source so that the two-dimensional code of the box body can be correctly exposed;
s3, modifying exposure parameter values, adjusting the camera shooting speed to adapt to the production line speed, and during the adjustment process, seeing the acquisition times and successful acquisition times of the camera and the time consumed for acquiring the two-dimensional code;
s4, when the acquisition success rate is highest and the time for acquiring the two-dimensional code is shortest in a set time period, selecting the camera parameter at the moment, and acquiring the two-dimensional code data by using the camera adjusted in place;
the storehouse management subsystem comprises a storehouse management client and PDA equipment; the PDA device interacts with the storehouse management client side, and storehouse in-out management can be completed through the storehouse management client side and the PDA device;
the tracing subsystem comprises a factory order module and a WeChat small program module; the factory order module is used for factory import and order management, and the WeChat applet module is used for tracing and inquiring;
the marketing management subsystem comprises a user portrait module, an area analysis module and a platform fund management module; the platform fund management module is used for managing promotional funds; the area analysis module is used for analyzing and displaying the scanned data according to regions; the user portrayal module is used for portraying the user.
Further, the system also comprises a market dynamic management and control module, a background data statistics module and a production data display module; the market dynamic management and control module is used for monitoring market information, the background data statistics module is used for carrying out background statistics, and the production data display module is used for displaying production data.
Further, the system also comprises a real-time data query module; the real-time data query module is used for querying data in real time.
Further, the PDA device comprises a wireless connected PDA device.
Furthermore, the data acquisition subsystem also comprises a production line client, and whether the code reader and the handheld scanner are normal is checked through the production line client.
The invention has the beneficial effects that:
(1) the invention relates to anti-counterfeiting and product information tracking, which comprises the information tracking and checking of the whole process from a production source to the product falling into the hands of a consumer, and the application generally lies in the application of food safety, and the consumer can know the whole production and circulation process of the product by code scanning and tracing, thereby avoiding purchasing counterfeit products.
(2) The method is connected with WeChat public account numbers, accurate flow is obtained at low cost, secondary purchase of consumers is promoted by means of integration, red packet and the like, consumer data are tracked in real time, an intelligent data model is built, user figures are built, support is provided for scene marketing, and data support can be provided for product marketing decisions.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
FIG. 1 is a schematic flow chart of steps in example 1 of the present invention.
Detailed Description
The technical solutions of the present invention are further described in detail below with reference to the accompanying drawings, but the scope of the present invention is not limited to the following. All of the features disclosed in this specification, or all of the steps of a method or process so disclosed, may be combined in any combination, except combinations where mutually exclusive features and/or steps are used.
Any feature disclosed in this specification (including any accompanying claims, abstract and drawings), may be replaced by alternative features serving equivalent or similar purposes, unless expressly stated otherwise. That is, unless expressly stated otherwise, each feature is only an example of a generic series of equivalent or similar features.
Specific embodiments of the present invention will be described in detail below, and it should be noted that the embodiments described herein are only for illustration and are not intended to limit the present invention. In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, it will be apparent to one of ordinary skill in the art that: it is not necessary to employ these specific details to practice the present invention. In other instances, well-known circuits, software, or methods have not been described in detail so as not to obscure the present invention.
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Before describing the embodiments, some necessary terms need to be explained. For example:
if the terms "first," "second," etc. are used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. Thus, a "first" element discussed below could also be termed a "second" element without departing from the teachings of the present invention. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. In contrast, when an element is referred to as being "directly connected" or "directly coupled" to another element, there are no intervening elements present.
The various terms appearing in this application are used for the purpose of describing particular embodiments only and are not intended as limitations of the invention, with the singular being intended to include the plural unless the context clearly dictates otherwise.
When the terms "comprises" and/or "comprising" are used in this specification, these terms are intended to specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence and/or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
As shown in fig. 1, a big data traceability digital marketing cloud platform management system includes:
the data acquisition subsystem comprises a sensor, a light source and a camera device, and is used for checking whether the sensor is normal and checking whether the angle of the light source is normal; under the condition that the sensor and the light source are normal, starting a main power supply of the equipment and the camera; then, selecting a camera to shoot, performing two-dimensional code recognition, and executing the following processes:
s1, changing the focal length of the camera;
s2, adjusting the position of the light source so that the two-dimensional code of the box body can be correctly exposed;
s3, modifying exposure parameter values, adjusting the camera shooting speed to adapt to the production line speed, and during the adjustment process, seeing the acquisition times and successful acquisition times of the camera and the time consumed for acquiring the two-dimensional code;
s4, when the acquisition success rate is highest and the time for acquiring the two-dimensional code is shortest in a set time period, selecting the camera parameter at the moment, and acquiring the two-dimensional code data by using the camera adjusted in place;
the storehouse management subsystem comprises a storehouse management client and PDA equipment; the PDA device interacts with the storehouse management client side, and storehouse in-out management can be completed through the storehouse management client side and the PDA device;
the tracing subsystem comprises a factory order module and a WeChat small program module; the factory order module is used for factory import and order management, and the WeChat applet module is used for tracing and inquiring;
the marketing management subsystem comprises a user portrait module, an area analysis module and a platform fund management module; the platform fund management module is used for managing promotional funds; the area analysis module is used for analyzing and displaying the scanned data according to regions; the user portrayal module is used for portraying the user.
Further, the system also comprises a market dynamic management and control module, a background data statistics module and a production data display module; the market dynamic management and control module is used for monitoring market information, the background data statistics module is used for carrying out background statistics, and the production data display module is used for displaying production data.
Further, the system also comprises a real-time data query module; the real-time data query module is used for querying data in real time.
Further, the PDA device comprises a wireless connected PDA device.
Furthermore, the data acquisition subsystem also comprises a production line client, and whether the code reader and the handheld scanner are normal is checked through the production line client.
Example one
As shown in fig. 1, a big data traceability digital marketing cloud platform management system includes:
the data acquisition subsystem comprises a sensor, a light source and a camera device, and is used for checking whether the sensor is normal and checking whether the angle of the light source is normal; under the condition that the sensor and the light source are normal, starting a main power supply of the equipment and the camera; then, selecting a camera to shoot, performing two-dimensional code recognition, and executing the following processes:
s1, changing the focal length of the camera;
s2, adjusting the position of the light source so that the two-dimensional code of the box body can be correctly exposed;
s3, modifying exposure parameter values, adjusting the camera shooting speed to adapt to the production line speed, and during the adjustment process, seeing the acquisition times and successful acquisition times of the camera and the time consumed for acquiring the two-dimensional code;
s4, when the acquisition success rate is highest and the time for acquiring the two-dimensional code is shortest in a set time period, selecting the camera parameter at the moment, and acquiring the two-dimensional code data by using the camera adjusted in place;
the storehouse management subsystem comprises a storehouse management client and PDA equipment; the PDA device interacts with the storehouse management client side, and storehouse in-out management can be finished through the storehouse management client side and the PDA device;
the tracing subsystem comprises a factory order module and a WeChat small program module; the order module of the factory is used for importing and managing orders in the factory, and the WeChat small program module is used for tracing and inquiring;
the marketing management subsystem comprises a user portrait module, an area analysis module and a platform fund management module; the platform fund management module is used for managing sales promotion fund; the area analysis module is used for analyzing and displaying the scanned data according to regions; a user portrayal module for portraying a user.
In other technical features of the embodiment, those skilled in the art can flexibly select and use the features according to actual situations to meet different specific actual requirements. However, it will be apparent to one of ordinary skill in the art that: it is not necessary to employ these specific details to practice the present invention. In other instances, well-known algorithms, methods or systems have not been described in detail so as not to obscure the present invention, and are within the scope of the present invention as defined by the claims.
For simplicity of explanation, the foregoing method embodiments are described as a series of acts or combinations, but those skilled in the art will appreciate that the present application is not limited by the order of acts, as some steps may occur in other orders or concurrently depending on the application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and elements referred to are not necessarily required in this application.
Those of skill in the art would appreciate that the various illustrative elements and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
The disclosed systems, modules, and methods may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units may be only one logical division, and there may be other divisions in actual implementation, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be referred to as an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may also be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
It will be understood by those skilled in the art that all or part of the processes in the methods for implementing the embodiments described above can be implemented by instructing the relevant hardware through a computer program, and the program can be stored in a computer-readable storage medium, and when executed, the program can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a ROM, a RAM, etc.
The foregoing is illustrative of the preferred embodiments of this invention, and it is to be understood that the invention is not limited to the precise form disclosed herein and that various other combinations, modifications, and environments may be resorted to, falling within the scope of the concept as disclosed herein, either as described above or as apparent to those skilled in the relevant art. And that modifications and variations may be effected by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (5)
1. The big data traceability digital marketing cloud platform management system is characterized by comprising:
the data acquisition subsystem comprises a sensor, a light source and a camera device, and is used for checking whether the sensor is normal and checking whether the angle of the light source is normal; under the condition that the sensor and the light source are normal, starting a main power supply of the equipment and the camera; then, selecting a camera to shoot, performing two-dimensional code recognition, and executing the following processes:
s1, changing the focal length of the camera;
s2, adjusting the position of the light source so that the two-dimensional code of the box body can be correctly exposed;
s3, modifying exposure parameter values, adjusting the camera shooting speed to adapt to the production line speed, and during the adjustment process, seeing the acquisition times and successful acquisition times of the camera and the time consumed for acquiring the two-dimensional code;
s4, when the acquisition success rate is highest and the time for acquiring the two-dimensional code is shortest in a set time period, selecting the camera parameter at the moment, and acquiring the two-dimensional code data by using the camera adjusted in place;
the storehouse management subsystem comprises a storehouse management client and PDA equipment; the PDA device interacts with the storehouse management client side, and storehouse in-out management can be completed through the storehouse management client side and the PDA device;
the tracing subsystem comprises a factory order module and a WeChat small program module; the factory order module is used for factory import and order management, and the WeChat applet module is used for tracing and inquiring;
the marketing management subsystem comprises a user portrait module, an area analysis module and a platform fund management module; the platform fund management module is used for managing promotional funds; the area analysis module is used for analyzing and displaying the scanned data according to regions; the user portrayal module is used for portraying the user.
2. The big data traceability digital marketing cloud platform management system of claim 1,
the system also comprises a market dynamic control module, a background data statistics module and a production data display module; the market dynamic management and control module is used for monitoring market information, the background data statistics module is used for carrying out background statistics, and the production data display module is used for displaying production data.
3. The big data traceability digital marketing cloud platform management system according to claim 1 or 2, further comprising a real-time data query module; the real-time data query module is used for querying data in real time.
4. The big data traceability digital marketing cloud platform management system of claim 3, wherein the PDA device comprises a wireless connected PDA device.
5. The big data traceability digital marketing cloud platform management system of claim 4, wherein the data collection subsystem further comprises a production line client, and the code reader and the handheld scanner are checked to be normal through the production line client.
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