CN110544065B

CN110544065B - Information promotion method and device based on express package

Info

Publication number: CN110544065B
Application number: CN201910837152.XA
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co ltd
Current assignee: Guangdong Jubaowu Media Co ltd
Priority date: 2019-09-05
Filing date: 2019-09-05
Publication date: 2023-04-18
Anticipated expiration: 2039-09-05
Also published as: CN110544065A

Abstract

The invention discloses an information popularization method based on express packages, which comprises the steps of obtaining the source of articles in the express packages reported by an express site; judging whether the source is matched with a predetermined source set; when the source is judged not to be matched with the predetermined source set, the information of the addressee corresponding to the express package is obtained; and pushing predetermined promotion information to target personnel matched with the recipient information, wherein the promotion information is generated based on the article information of the article provided by the object included in the source set. According to the method and the system, after the source is judged to be not matched with the predetermined source set, the promotion information can be pushed to the user, the source of the express package can be fully utilized to carry out more comprehensive information promotion on a management platform of the express site, more users are further attracted to place orders through the express site, and the user drainage is realized.

Description

Information promotion method and device based on express package

Technical Field

The invention relates to the technical field of internet, in particular to a method and a device for information promotion based on express packages.

Background

The development of trade company can not leave the development of express delivery industry, and trade company and express delivery are the relation of demand and supply for, and in the combination of trade company and express delivery, can realize the odd trace of operation of "huge single volume + high-efficient operation", along with product market constantly develops, like product is more and more in the market, often can face such condition: the self advertisement information cannot be pushed to more users, particularly to the users who never receive the promotion information of the merchant, which is the situation that the merchant is most willing to see. Meanwhile, in order to guide more users to place orders and shop at the express delivery site, a scheme for transmitting popularization information of cooperative merchants through the express delivery site is designed, and the more users are guided to place orders through the express delivery site or cooperative merchants of the express delivery site.

Disclosure of Invention

The technical problem to be solved by the invention is to provide a method and a device for information promotion based on express packages, which can make full use of express package sources to promote information and realize user drainage.

In order to solve the technical problem, a first aspect of the embodiments of the present invention discloses a method for information promotion based on express delivery packages, where the method includes:

acquiring a source of articles in an express package reported by an express site;

judging whether the source is matched with a predetermined source set, wherein the source set comprises at least one of the express delivery site, a cooperative merchant of the express delivery site and a cooperative e-commerce platform of the express delivery site;

if not, acquiring the corresponding recipient information of the express package;

and pushing predetermined promotion information to the target person matched with the recipient information, wherein the promotion information is generated based on the article information of the article provided by the object included in the source set.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the method further includes: the express package is loaded with advertisement information;

detecting an identification operation triggered aiming at the advertisement information;

determining the advertisement content carried by the advertisement information, and judging whether the advertisement content is the advertisement content which is put in advance;

when the judgment result is yes, determining first target promotion information corresponding to the advertisement content;

and pushing the first target promotion information to a trigger triggering the identification operation.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after pushing the predetermined promotion information to the target person matched with the pickup information, the method further includes:

counting operation behaviors of the target person for the promotion information in a first preset time period, wherein the starting time of the first preset time period is the time for pushing the promotion information to the target person matched with the recipient information, and the operation behaviors comprise at least one of a behavior of clicking the promotion information, a behavior of sharing the promotion information, a behavior of evaluating the promotion information and a behavior of ordering commodities through the promotion information;

analyzing the operation behaviors based on a pre-established machine learning model to obtain analysis results corresponding to the operation behaviors;

and updating the promotion information according to the analysis result.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after the counting operation behaviors of the target person with respect to the popularization information within a first preset time period, the method further includes:

when the operation behavior is a behavior of ordering commodities through the promotion information, counting the number of times of purchasing target commodities ordered by the target personnel based on the promotion information in the first preset time period, wherein the target commodities are commodities corresponding to the promotion information;

analyzing the operation behavior based on a pre-established machine learning model to obtain an analysis result corresponding to the operation behavior, wherein the analysis result comprises the following steps:

and analyzing the purchase times based on a pre-established machine learning model to obtain an analysis result corresponding to the purchase times.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, before pushing the predetermined promotion information to the target person matched with the pickup information, the method further includes:

inquiring a historical purchase record corresponding to the recipient information;

the pushing of the predetermined promotion information to the target person matched with the recipient information comprises the following steps:

when the predetermined promotion information is combined promotion information formed by combining a plurality of sub promotion information, determining the preferred sub promotion information in the combined promotion information according to the historical purchase record;

and pushing the preferred sub-promotion information to the target personnel matched with the recipient information.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the recipient information is attribute information of the target person;

before the pushing of the predetermined promotion information to the target person matched with the recipient information, the method further comprises:

generating a recommendation scheme corresponding to the attribute information according to the attribute information and predetermined promotion information, wherein the recommendation scheme comprises second target promotion information matched with the attribute information;

and pushing the recommendation scheme to the target person matched with the recipient information.

sequencing the predetermined promotion information according to a priority level to obtain the sequenced promotion information, wherein the priority level is generated based on the objects included in the source set or/and the item information of the items provided by the objects included in the source set;

and pushing the sequenced popularization information to the target personnel matched with the recipient information.

The second aspect of the embodiment of the invention discloses a device for information promotion of express packages, which comprises:

the system comprises an acquisition module, a storage module and a display module, wherein the acquisition module is used for acquiring the source of articles in an express package reported by an express station;

the judging module is used for judging whether the source is matched with a predetermined source set, wherein the source set comprises at least one of the express delivery site, a cooperative merchant of the express delivery site and a cooperative e-commerce platform of the express delivery site;

the obtaining module is further configured to obtain recipient information corresponding to the express package when the judging module judges that the source is not matched with a predetermined source set;

and the pushing module is used for pushing predetermined promotion information to the target person matched with the recipient information, and the promotion information is generated based on the article information of the article provided by the object included in the source set.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the express package carries advertisement information;

the device further comprises:

the detection module is used for detecting the identification operation triggered by the advertisement information;

the determining module is used for determining the advertisement content carried by the advertisement information;

the judging module is also used for judging whether the advertisement content is the advertisement content delivered in advance;

the determining module is further configured to determine first target promotion information corresponding to the advertisement content when the judging module judges that the advertisement content is a pre-delivered advertisement content;

the pushing module is further configured to push the first target pushing information to a trigger triggering the identification operation.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the apparatus further includes:

the statistical module is used for counting the operation behaviors of the target person aiming at the promotion information in a first preset time period after the push module pushes the predetermined promotion information to the target person matched with the recipient information, wherein the starting time in the first preset time period is the time for pushing the promotion information to the target person matched with the recipient information, and the operation behaviors comprise at least one of a behavior of clicking the promotion information, a behavior of sharing the promotion information, a behavior of evaluating the promotion information and a behavior of ordering goods through the promotion information;

the analysis module is used for analyzing the operation behaviors based on a pre-established machine learning model to obtain an analysis result corresponding to the operation behaviors, and the analysis result is used for representing a popular article;

and the updating module is used for updating the promotion information according to the analysis result.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the statistics module is further configured to, after statistics of an operation behavior of the target person for the promotional information within a first preset time period and before the analysis module analyzes the operation behavior based on a pre-established machine learning model, and when the operation behavior is a behavior of ordering a commodity through the promotional information, count a number of times of purchasing a target commodity ordered by the target person through the promotional information within the first preset time period, where the target commodity is a commodity corresponding to the promotional information;

the analysis module analyzes the operation behaviors based on a pre-established machine learning model, and the mode of obtaining the analysis result corresponding to the operation behaviors is specifically as follows:

the inquiry module is used for inquiring the historical purchase record corresponding to the recipient information before the push module pushes the predetermined promotion information to the target person matched with the recipient information;

the pushing module is specifically configured to:

when the predetermined promotion information is combined promotion information formed by combining a plurality of sub promotion information, determining preferred sub promotion information in the combined promotion information according to the historical purchase record;

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the recipient information is attribute information of the target person;

the device further comprises:

the generating module is used for generating a recommendation scheme corresponding to the attribute information according to the attribute information and the predetermined promotion information before the pushing module pushes the predetermined promotion information to the target person matched with the recipient information, wherein the recommendation scheme comprises second target promotion information matched with the attribute information;

the mode that the pushing module pushes the predetermined promotion information to the target person matched with the recipient information specifically comprises the following steps:

the ordering module is used for ordering the promotion information according to a priority level before the pushing module pushes the predetermined promotion information to the target person matched with the recipient information to obtain the ordered promotion information, wherein the priority level is generated based on the object included in the source set or/and the article information of the article provided by the object included in the source set;

and pushing the sorted promotion information to the target personnel matched with the recipient information.

As an optional implementation manner, in a third aspect of the embodiment of the present invention, the third aspect of the embodiment of the present invention discloses another information promotion device based on an express package, where the device includes:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the method for information promotion based on express packages disclosed by the first aspect of the embodiment of the invention.

A fourth aspect of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program enables a computer to execute the method for information promotion based on express delivery package disclosed in the first aspect of the present invention.

A fifth aspect of an embodiment of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the method for information promotion based on express delivery package disclosed in the first aspect.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, whether a source is matched with a predetermined source set is judged by acquiring the source of an article in an express package reported by an express site, wherein the source set comprises at least one of the express site, a cooperative merchant of the express site and a cooperative e-commerce platform of the express site; when the source is not matched with the source set determined in advance, the information of a recipient corresponding to the express package is obtained; and pushing predetermined promotion information to the target person matched with the recipient information, wherein the promotion information is generated based on the article information of the article provided by the object included in the source set. Therefore, by the aid of the management platform of the express delivery site, when the source of the article in the express delivery package is judged to be not matched with the predetermined source set, the promotion information is pushed to the user, the source of the express delivery package can be fully utilized to carry out more comprehensive information promotion on the management platform of the express delivery site, more users are further attracted to place orders through the express delivery site, and user drainage is achieved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings required to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.

Fig. 1 is a flow chart illustrating a method for information dissemination based on express packages according to an embodiment of the present invention;

fig. 2 is a schematic flow chart of another method for information promotion based on express packages according to the embodiment of the present invention;

fig. 3 is a structural schematic diagram of an information promotion device based on express packages according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of another information promotion device based on express packages according to the embodiment of the present invention;

fig. 5 is a schematic structural diagram of another information promotion device based on express packages according to an embodiment of the present invention.

Detailed Description

For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.

The embodiment of the invention discloses an information promotion method and device based on express packages, which can push promotion information to a user through a management platform of a express delivery site when the source of an article in an express package is judged to be not matched with a predetermined source set, can fully utilize the source of the express package to carry out more comprehensive information promotion on the management platform of the express delivery site, further attract more users to place orders through the express delivery site, and realize the drainage of the users. The following are detailed below.

Example one

Referring to fig. 1, fig. 1 is a schematic flow chart of a method for information promotion based on express packages according to an embodiment of the present invention. The method for information promotion based on express packages described in fig. 1 may be applied to a management platform, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the method for information promotion based on express delivery package may include the following operations:

101. and acquiring the source of the articles in the express package reported by the express station.

In the embodiment of the invention, the express stations are express station sets which flow in the whole process from delivery of the to-be-taken express packages to completion of pickup of the to-be-taken express packages by the consignee.

In the embodiment of the present invention, when the source of the article in the express package reported by the express site is empty, step 103 may be directly triggered and executed. Therefore, the efficiency of acquiring the addressee information corresponding to the express package can be improved, and the popularization efficiency of the popularization information can be improved.

102. Judging whether the source is matched with a predetermined source set, triggering to execute the step 103 when the judgment result of the step 102 is negative, and ending the flow when the judgment result of the step 102 is positive.

In this embodiment of the present invention, as an optional implementation manner, the determining whether the source matches with a predetermined source set may include:

judging whether the source is at least one source in a predetermined source set;

when the judgment result is yes, determining that the source is matched with a predetermined source set;

when the judgment result is negative, determining that the source is not matched with the predetermined source set;

in this optional embodiment, further, determining whether the source is at least one source in a predetermined set of sources may include:

determining a first identifier corresponding to a source and a second identifier of at least one source in a predetermined source set;

calculating a first similarity of the first identifier and each second identifier;

judging whether a certain similarity is greater than or equal to a first preset similarity in all the first similarities;

and when the judgment result is yes, determining the source to be at least one source of the predetermined source set.

For example, when the first preset similarity is 30%, the express package a includes an article A1, and the corresponding first identifier is ab, and the source set includes two second identifiers of the source, which are abcd and efg, respectively, then the first similarity between the first identifier ab and the first second identifier abcd is 50%, the first similarity between the first identifier ab and the second identifier efg is 0, the first similarity includes 50% and 0, and if 50% of the similarity is greater than or equal to the first preset similarity 30%, it may be determined that the source is at least one source of the predetermined source set.

In the embodiment of the present invention, the first identifier/the second identifier may be a two-dimensional code, a character string, an RFID tag, a barcode, or the like, and the embodiment of the present invention is not limited.

In the embodiment of the invention, the source set comprises at least one of an express delivery site, a cooperative merchant of the express delivery site and a cooperative e-commerce platform of the express delivery site.

Therefore, the optional embodiment can compare the first similarity with the first preset similarity by calculating the first similarity between the first identifier of the source and the second identifier of the source in the source set, so as to determine whether the source is matched with the predetermined source set, and provide a quick and convenient matching method for determining whether the source is an express site or a cooperative merchant of a express site and a cooperative e-commerce platform of the express site.

103. And acquiring the recipient information corresponding to the express package.

In this embodiment of the present invention, the recipient information may include attribute information of the recipient, and further, the attribute information may include at least one of a name of the recipient, a phone number (a mobile phone number and/or a landline number) of the recipient, an address of the recipient, a micro-signal of the recipient, an occupation of the recipient, a gender of the recipient, an age of the recipient, historical express package information of the recipient, a preference of the recipient, and an annual income of the recipient, which is not limited in this embodiment of the present invention.

In the embodiment of the invention, the recipient information is determined through the registered account corresponding to the recipient, the recipient is the recipient corresponding to the express package, and the registered account is the account corresponding to the express site. Anyone can register as a member of the express delivery site, and the recipient information can be obtained through the recipient registered as the member of the express delivery site or through an express bill on the express package, which is not limited in the embodiment of the invention.

For example, the recipient registers as a member of the express delivery site, and the following information is filled in at the time of registration:

name: zhang three

Sex: woman

Age: 20

Income: 0

Hobby: novel

Therefore, the information of the addressee corresponding to the addressee can be obtained by registering the member.

As an alternative embodiment, after the step 103 is executed, the method for information promotion based on express delivery package may further include the following steps:

acquiring article information of articles in the express package;

judging whether the article information is matched with the predetermined keyword, if so, ending the step, and if not, executing the step 104;

in this optional embodiment, as an optional implementation manner, the determining whether the item information matches the predetermined keyword includes:

comparing the article information with keywords stored in a database in advance;

calculating a second similarity of the article information and the keyword;

judging whether the second similarity is greater than or equal to a second preset similarity or not;

when the judgment result is yes, determining that the article information is matched with the keyword;

when the judgment result is negative, determining that the article information is not matched with the keyword;

in this alternative embodiment, the item information may be a type of an item, a brand of an item, a weight of an item, and the like, and the embodiment of the present invention is not limited.

In this alternative embodiment, the keywords may be predetermined by the staff of the courier site or/and determined by the management platform, and further, the keywords may be stored in the database.

For example, the keyword may be "underwear" or the like, and the non-keyword may be "skin care product", "glasses", or the like.

It can be seen that this alternative embodiment can determine whether the item information contains a keyword by calculating a second similarity between the item information and the keyword. When the product information is judged to contain the keywords, the promotion information is not pushed to the user any more, and embarrassment and dissatisfaction of the user caused by sensitive words contained in the promotion information are prevented.

104. And pushing the predetermined promotion information to the target personnel matched with the recipient information.

In the embodiment of the invention, the target person comprises a receiver matched with the receiver information or/and a relation person corresponding to the receiver. The relationship person corresponding to the recipient may be a family, a friend, a roommates, a teacher or a colleague, and the embodiment of the present invention is not limited.

In the embodiment of the invention, the promotion information is generated based on the article information of the article provided by the object included in the source set.

As another alternative embodiment, after determining that the item information does not match the keyword and before performing step 104, the method for information promotion based on express delivery package may further include the following steps:

according to the article information, determining third target promotion information matched with the article information in the predetermined promotion information;

in this optional embodiment, as an optional implementation manner, pushing predetermined promotion information to a target person matched with recipient information includes:

and pushing the third target promotion information to the target personnel matched with the recipient information.

Therefore, when the optional embodiment judges that the item information does not have the keyword, the predetermined popularization information is further screened through the item information, and the accuracy of the popularization information pushed to the target person is further improved.

As another alternative embodiment, before step 104 is executed, the method for information promotion based on express delivery package may further include the following steps:

generating a recommendation scheme corresponding to the attribute information according to the attribute information and the predetermined promotion information, wherein the recommendation scheme comprises second target promotion information matched with the attribute information;

in this optional embodiment, as an optional implementation manner, pushing predetermined promotion information to a target person matched with recipient information may include:

For example, by registering a recipient as a member of an express delivery site, corresponding attribute information is obtained, such as the name of the recipient: zhang III, the preference of the addressee: see the detective novel. The predetermined promotion information may include love fiction, family ethics fiction, science fiction, horror fiction, suspicion, etc., and according to the attribute information of the recipient-the preference of the recipient: and viewing the detective novel, generating a recommendation scheme ' suspicion class novel ' purchase recommendation scheme corresponding to the detective novel ', wherein the purchase recommendation scheme comprises a second target promotion information ' suspicion class novel ' matched with the attribute information, and pushing the purchase recommendation scheme to target personnel matched with the recipient information.

Therefore, the optional embodiment can further screen the promotion information matched with the attribute information of the user from the predetermined promotion information through the attribute information of the addressee, so that the promotion information pushed to the user can better meet the requirement of the user, and the satisfaction degree of the user is improved.

In the embodiment of the present invention, as an optional implementation manner, pushing predetermined promotion information to a target person matched with recipient information may include:

and generating a plurality of links corresponding to the promotion information according to the characteristic information, and pushing the links to the target personnel matched with the recipient information.

In the embodiment of the present invention, the feature information may be a type of an article corresponding to the promotion information, or may be a view corresponding to the promotion information, and the embodiment of the present invention is not limited.

Therefore, different display modes can be generated according to the characteristic information of the popularization information, and diversification of the display popularization information mode is achieved.

As another alternative embodiment, after the step 103 is executed, the method for information dissemination based on express packages may further include the following steps:

sequencing the predetermined promotion information according to the priority level to obtain the sequenced promotion information;

In the embodiment of the invention, the priority is generated based on the object included in the source set or/and the item information of the item provided by the object included in the source set;

for example, the source set includes Su Ningyi, kyotong, walma, and bojia supermarkets cooperating with the express base point, the predetermined promotion information includes Su Ningyi, bread, kyotong-bread, walma-bread, and bojia supermarkets-bread, which are sorted into kyotong, walma, suning, and bojia supermarkets according to the date of cooperation, and the sorted promotion information is in the following order: kyoton-bread, walma-bread, su Ningyi buy-bread, bagel, baccarat supermarket-bread.

Therefore, the optional embodiment can sort the promotion information to be displayed through the priority level, arrange the promotion information expected to be checked by the user in the front, and realize more accurate user drainage.

As another alternative embodiment, after step 104, the method for information promotion based on express delivery package may further include the following steps:

pushing subscription information to target personnel matched with the recipient information;

acquiring a second operation behavior of the target person;

judging whether the second operation behavior is the operation behavior of accepting subscription;

and when the judgment result is yes, transmitting the reward to the target person.

In this embodiment, the subscription information may be information indicating whether to agree to regularly push the promotion information, and the reward may be a coupon, a random red packet, or the like.

In this embodiment, the second operation behavior may be an operation behavior that accepts a subscription and an operation behavior that does not accept a subscription. Therefore, the optional embodiment can encourage the user to open the function of subscribing the information by sending certain rewards to the user, so that the user can receive the promotion information regularly, attract the user to place orders and commodities by promoting the information, and further improve the circulation rate of the information.

It can be seen that, by implementing the method for information promotion based on express packages described in fig. 1, promotion information provided by an express site or a cooperative merchant or a cooperative e-commerce platform having a cooperative relationship with the express site can be pushed to more users through the management platform, so that the source of the express packages is fully utilized to promote the information, more users are attracted to place orders through the express site or the cooperative merchant of the express site, and the diversion of the users is realized. In addition, popularization information meeting the requirements of the user can be popularized to the user; the possibility of sending promotion information touching the privacy of the user to the user can be reduced, so that the embarrassment and discontent of the user are reduced; more users can be attracted to receive popularization information through express delivery sites; and when the user agrees to subscribe to the information, the user can be given certain reward, and the promotion of the promotion information is further enhanced, so that the drainage rate of the user is further improved.

Example two

Referring to fig. 2, fig. 2 is a schematic flow chart of another method for information dissemination based on express packages according to an embodiment of the present invention. The method shown in fig. 2 may be applied to a management platform for information promotion based on express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 2, the method for promoting information based on express packages may include the following steps:

201. and acquiring the source of the articles in the express package reported by the express station.

202. It is determined whether the source matches a predetermined set of sources.

203. And acquiring the recipient information corresponding to the express package.

204. And pushing the predetermined promotion information to the target personnel matched with the recipient information.

As an optional embodiment, before step 204 is executed, the method for promoting based on express package information may further include the following steps:

inquiring historical purchase records corresponding to the recipient information;

and pushing the preferred sub promotion information to the target person matched with the recipient information.

Therefore, the optional embodiment can screen more accurate popularization information from the popularization information through the historical purchase records of the user and then push the popularization information to the user, and the user satisfaction is further improved.

As another alternative embodiment, after step 204 is executed, the method for information promotion based on express delivery packages may further include the following steps:

and counting the operation behaviors of the target personnel aiming at the popularization information in a first preset time period.

Analyzing the operation behaviors based on a pre-established machine learning model to obtain an analysis result corresponding to the operation behaviors;

and updating the promotion information according to the analysis result.

In the embodiment of the present invention, the operation behavior may include at least one of a behavior of clicking the promotion information, a behavior of sharing the promotion information, a behavior of evaluating the promotion information, and a behavior of placing an order for a commodity through the promotion information, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, the analysis result may be a promotion information table sorted according to popularity, or may be a statistical chart of popularity of the promotion information in different time periods for the same promotion information.

Therefore, the optional embodiment can analyze the operation behaviors of the user according to the machine learning model and obtain an analysis result, and then update the promotion information, so that the promotion information is updated along with time, the current hobbies of people, the current popular commodities and the like, the quality of the promotion information is further improved, and more users are attracted to place orders of the commodities through the express delivery site.

As another optional embodiment, before analyzing the operation behavior based on the pre-established machine learning model and obtaining an analysis result corresponding to the operation behavior, the method for information promotion based on express delivery package may further include the following steps:

creating a machine learning model;

in this alternative embodiment, as a preferred implementation, creating the machine learning model may include:

acquiring a sample operation behavior aiming at the popularization information, and modifying a predetermined model parameter according to the sample operation behavior to obtain a target model;

and training the sample operation behaviors by using the target model to obtain a machine learning model.

Therefore, the optional embodiment can directly call the machine learning model obtained in advance according to the sample operation behavior when the machine learning model is needed to analyze the operation behavior aiming at the popularization information, and the accuracy and the efficiency are further improved when the user operation behavior is analyzed.

As another optional embodiment, after analyzing the operation behavior based on the pre-established machine learning model and obtaining an analysis result corresponding to the operation behavior, the method for information promotion based on express delivery package may further include the following steps:

acquiring specific information corresponding to the operation behaviors;

and optimizing the machine learning model according to the specific information.

In the embodiment of the present invention, the specific information may be: when the operation behavior includes an evaluation, the specific information is content corresponding to the evaluation, and when the operation behavior is a share, the specific information is a share way, for example: weChat friend circle sharing, qq space sharing and the like, and the embodiment is not limited.

In this optional embodiment, as an optional implementation manner, the acquiring of the specific information corresponding to the operation behavior may include:

when the operation behavior is a comment promotion information behavior, obtaining comment content corresponding to the comment promotion information;

in this optional embodiment, as an optional implementation, according to the specific information, optimizing the machine learning model may include:

and optimizing the machine learning model according to the comment content.

For example, the originally set machine learning model is: the popularity = click times + forwarding times + sharing times + ordering times + evaluation times, but through counting click promotion information, forwarding promotion information and evaluating promotion information, after ordering behaviors of the promotion information, it is found that when operation behaviors are comment promotion information, due to the fact that member points are involved or merchants 'swipes' are good, comment contents corresponding to the comment promotion information have certain qualities and are not meaningful. Such as "jk l jkjd", "....", etc. At this time, the influence of the number of evaluations on the popularity should be reduced, and the machine learning model may be optimized as: popularity = number of clicks + number of forwarding + number of sharing + number of next orders + number of evaluations (1-meaningless review rate). The meaningless comment rate = meaningless comment number/total comment number, and the meaningless comment number can be determined by review of staff of the express delivery site.

Therefore, the optional embodiment optimizes the machine learning model by further acquiring and analyzing the specific content corresponding to the operation behavior, further improves the accuracy and reliability of the analysis result, and is beneficial to more accurately pushing the popularization information to the user.

As another optional embodiment, after counting the operation behaviors of the target person for promotion information within the first preset time period, the method for information promotion based on express delivery package may further include the following steps:

when the operation behavior is a behavior of ordering the commodities through the promotion information, the purchase times of the target commodities ordered through the promotion information by the target personnel in the first preset time period are counted.

In the embodiment of the invention, the target commodity is a commodity corresponding to the promotion information.

In this optional embodiment, as an optional implementation manner, analyzing the operation behavior based on a pre-established machine learning model to obtain an analysis result corresponding to the operation behavior, includes:

In the embodiment of the invention, the starting time of the first preset time period is the time of pushing the promotion information to the target personnel matched with the recipient information.

Therefore, the optional embodiment can be used for analyzing the purchase times of the target commodities ordered by the user through the promotion information in a certain time period by utilizing the machine learning model, so that the user's love degree of the promotion information in the time period is obtained, and the promotion information can be further accurately pushed to the user.

205. An identification operation triggered for advertisement information is detected.

In the embodiment of the present invention, the express package carries advertisement information, and further, the carrying manner of the advertisement information may include a two-dimensional code, a barcode, an RFID tag, and the like.

206. Determining the advertisement content carried by the advertisement information, and determining whether the advertisement content is the advertisement content delivered in advance, when the determination result in step 206 is no, the process may be ended, and when the determination result in step 206 is yes, step 207 is executed.

In the embodiment of the invention, the pre-delivered advertisement content can be stored in the database.

207. First targeted promotional information corresponding to the advertising content is determined.

The first target promotion information may be generated based on item information for an item provided by an object included in the set of sources.

208. And pushing the first target promotion information to a trigger for triggering the identification operation.

Therefore, the method and the device can detect the identification operation of the user on the advertisement information on the express package, determine the advertisement content of the advertisement information, and push the promotion information corresponding to the advertisement content to the user when the advertisement content is judged to be the predetermined advertisement content, can realize the pushing of the promotion information matched with the advertisement information on the express package to the user, further improve the promotion rate and the publicity rate of the promotion information, further improve the ordering probability of the user through the express site, and enrich the intelligent function of the management platform.

In the embodiment of the present invention, please refer to detailed description of steps 101 to 104 in the first embodiment, which is not repeated herein, and steps 205 to 208 may occur before or after steps 201 to 204, or may occur between any one of steps 201 to 204, and the embodiment of the present invention is not limited thereto.

It can be seen that, by implementing the method for information promotion based on express packages described in fig. 2, the promotion information provided by the express sites or the cooperative merchants or the cooperative e-commerce platforms having a cooperative relationship with the express sites can be pushed to more users through the management platform, so that the sources of the express packages are fully utilized to promote the information, more users are attracted to place orders through the express sites or the cooperative merchants of the express sites, and the drainage of the users is realized. In addition, promotion information matched with the advertisement information on the express package can be pushed to the user, the promotion rate and the publicity rate of the promotion information are further improved, the probability that the user places an order through an express station is further improved, and the intelligent function of the management platform is enriched; the promotion information can be updated according to the analysis result of the operation behavior of the user aiming at the promotion information; the analysis accuracy and reliability of the operation behavior of the user can be improved, the pushing information meeting the user requirements can be pushed to the user, and the satisfaction degree of the user is further improved.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic structural diagram of an information promotion device based on express packages according to an embodiment of the present invention. The apparatus described in fig. 3 may be applied to a management platform for information promotion based on express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 3, the apparatus for information promotion based on express delivery package includes an obtaining module 301, a determining module 302, and a pushing module 303, where:

the obtaining module 301 is configured to obtain a source of an item in an express package reported by an express site.

In the embodiment of the invention, the express delivery site is a collection of express delivery sites flowing through the whole process from delivery of the express package to the completion of delivery by the receiver.

A determining module 302, configured to determine whether the source matches a predetermined source set.

In the embodiment of the present invention, the source set includes at least one of an express delivery site, a cooperative merchant of the express delivery site, and a cooperative e-commerce platform of the express delivery site, which is not limited in the embodiment of the present invention.

In the embodiment of the present invention, as an optional implementation manner, the way for determining, by the determining module 302, whether the source matches the predetermined source set specifically is:

in this optional embodiment, the determining module 302 further determines whether the source is at least one source in the predetermined source set by:

calculating a first similarity between the first identifier and each second identifier;

Therefore, the optional implementation method can calculate the first similarity between the first identifier of the source and the second identifier of the source in the source set, and compare the first similarity with the first preset similarity, so as to determine whether the source is matched with the predetermined source set, and provide a quick and convenient matching method for determining whether the source is an express delivery site or a cooperative merchant of the express delivery site and a cooperative e-commerce platform of the express delivery site.

The obtaining module 301 is further configured to obtain recipient information corresponding to the express package when the determining module 302 determines that the source is not matched with the predetermined source set.

In the embodiment of the present invention, when the source of the item in the express package reported by the express site acquired by the acquisition module 301 is empty, the operation of acquiring the recipient information corresponding to the express package may be directly triggered and executed. Therefore, the efficiency of acquiring the addressee information corresponding to the express package can be improved, and the popularization efficiency of the popularization information can be improved.

The pushing module 303 is configured to push the predetermined popularization information to the target person matched with the recipient information.

In the embodiment of the present invention, as an optional implementation manner, a manner of pushing, by the pushing module 303, the predetermined promotion information to the target person matched with the recipient information is specifically:

It can be seen that, the device for implementing information promotion based on express packages described in fig. 3 can push promotion information provided by an express site or a cooperative business or cooperative e-commerce platform having a cooperative relationship with the express site to more users through the management platform of the express site, so that the sources of the express packages are fully utilized to promote the information, more users are attracted to place orders through the express site or the cooperative business of the express site, and the diversion of the users is realized.

As an optional embodiment, the obtaining module 301 is further configured to obtain item information of an item in the express package after obtaining recipient information corresponding to the express package.

The judging module 302 is further configured to judge whether the item information matches a predetermined keyword;

the pushing module 303 is further configured to, when the determining module 302 determines that the item information does not match the predetermined keyword, push the predetermined promotion information to the target person matching the recipient information.

In this optional embodiment, as an optional implementation manner, the way for determining, by the determining module 302, whether the item information matches the predetermined keyword specifically is:

calculating a second similarity of the article information and the keyword;

In this alternative embodiment, the keywords may be predetermined by the staff at the courier site or/and determined by the management platform, and further, the keywords may be stored in the database.

It can be seen that the device for implementing the information promotion based on express delivery package described in fig. 3 can also determine whether the item information contains the keyword by calculating the second similarity between the item information and the keyword. When the product information is judged to contain the keywords, the promotion information is not pushed to the user any more, and embarrassment and dissatisfaction of the user caused by sensitive words contained in the promotion information are prevented.

As another alternative embodiment, as shown in fig. 4, the device for information dissemination based on express delivery package may further include a detection module 304 and a determination module 305, at this time, the structure of the device for information dissemination based on express delivery package may be as shown in fig. 4, where fig. 4 is a schematic structural diagram of another device for information dissemination based on express delivery package disclosed in the embodiment of the present invention, where:

a detection module 304, configured to detect an identification operation triggered for the advertisement information.

A determining module 305, configured to determine advertisement content carried by the advertisement information.

The determining module 302 is further configured to determine whether the advertisement content is a pre-delivered advertisement content.

The determining module 305 is further configured to determine first target promotion information corresponding to the advertisement content when the judging module 302 judges that the advertisement content is the advertisement content delivered in advance.

In this embodiment, the first target popularization information may be generated based on the item information of the item provided by the object included in the source set.

The pushing module 303 is further configured to push the first target popularization information to a trigger that triggers the identification operation.

It is thus clear that the device of implementing the information popularization based on express delivery parcel that figure 4 described can detect the user to the identification operation of the advertising information on the express delivery parcel, and confirm the advertising content of this advertising information, and when judging that this advertising content is predetermined advertising content, promote the corresponding popularization information of this advertising content to the user propelling movement, can realize promoting the user propelling movement and the advertising information assorted popularization information on the express delivery parcel, further improve the popularization rate and the publicity rate of popularization information, further improved the probability that the user ordered through the express delivery website, and richen the intelligent function of management platform.

As still another alternative embodiment, as shown in fig. 4, the device for information dissemination based on express packages may further include a statistics module 306, an analysis module 307, and an update module 308, where:

the counting module 306 is configured to count an operation behavior of the target person for the popularization information within a first preset time period after the pushing module 303 pushes the predetermined popularization information to the target person matched with the recipient information.

And the analysis module 307 is configured to analyze the operation behavior based on a pre-established machine learning algorithm to obtain an analysis result corresponding to the operation behavior, where the analysis result is used to indicate a popular item.

And the updating module 308 is configured to update the promotion information according to the analysis result.

In this optional embodiment, the starting time within the first preset time period is a time when the promotion information is pushed to a target person matched with the recipient information, the operation behavior includes at least one of a behavior of clicking the promotion information, a behavior of sharing the promotion information, a behavior of evaluating the promotion information, and a behavior of ordering a commodity through the promotion information, and this optional embodiment is not limited.

It can be seen that the device of implementing the information popularization based on express delivery parcel that figure 4 described can also be according to the operation action of machine learning model to the user and draw the analysis result, and then update the popularization information, makes the popularization information update along with time, current people's hobby, current popular commodity etc. has further promoted the quality of popularization information to attract more users to place an order commodity through this express delivery website.

As still another alternative, the counting module 306 counts the number of purchases of the target product ordered by the target person through the promotion information in the first preset time period after counting the operation behavior of the target person for the promotion information in the first preset time period and before the analyzing module 307 analyzes the operation behavior based on the pre-established machine learning model, and when the operation behavior is a behavior of ordering the product through the promotion information.

In this optional embodiment, as an optional implementation manner, the analyzing module 307 analyzes the operation behavior based on a pre-established machine learning algorithm, and a manner of obtaining an analysis result corresponding to the operation behavior is specifically:

and analyzing the purchase times based on a pre-established machine learning algorithm to obtain an analysis result corresponding to the purchase times.

It can be seen that the device for implementing information promotion based on express packages described in fig. 4 can also analyze the purchase times of target commodities ordered by the user through promotion information in a certain time period by counting the purchase times of the target commodities ordered by the user through the promotion information, and obtain the favorite degree of the user on the promotion information in the time period, so that the user can be further and accurately determined which promotion information is pushed to the user.

As still another alternative embodiment, as shown in fig. 4, the apparatus for information promotion based on express delivery package may further include a query module 309, where:

the query module 309 is configured to query a historical purchase record corresponding to the recipient information before the push module 303 pushes the predetermined promotion information to the target person matched with the recipient information.

In this optional embodiment, the pushing module 303 is specifically configured to:

Therefore, the device for implementing information promotion based on express packages, which is described in the figure 4, can also screen more accurate promotion information from the promotion information through the historical purchase records of the user and push the promotion information to the user, so that the satisfaction degree of the user is further improved.

As still another alternative embodiment, as shown in fig. 4, the apparatus for information dissemination based on express delivery package may further include a generating module 310, where:

the generating module 310 is configured to generate a recommendation scheme corresponding to the attribute information according to the attribute information and the predetermined promotion information before the pushing module 303 pushes the predetermined promotion information to the target person matched with the recipient information.

In this optional embodiment, as an optional implementation manner, the manner in which the pushing module 303 pushes the predetermined promotion information to the target person matched with the recipient information is specifically:

In the embodiment of the invention, the recommendation scheme comprises second target promotion information matched with the attribute information.

It can be seen that the device for implementing information promotion based on express packages as described in fig. 4 can further screen promotion information matched with the attribute information of the user from the predetermined promotion information through the attribute information of the recipient, so that the promotion information pushed to the user better meets the requirement of the user, and the satisfaction degree of the user is improved.

As still another alternative embodiment, as shown in fig. 4, the apparatus for information dissemination based on express delivery packages may further include a sorting module 311, where:

and the sorting module 311 is configured to sort the popularization information according to the priority level before the pushing module 303 pushes the predetermined popularization information to the target person matched with the recipient information, so as to obtain the sorted popularization information.

In this optional embodiment, as an optional implementation manner, a manner of pushing, by the pushing module 303, the predetermined promotion information to the target person matched with the recipient information is specifically:

In the embodiment of the invention, the priority is generated based on the object included in the source set or/and the item information of the item provided by the object included in the source set.

It can be seen that the device for implementing the information promotion based on the express package described in fig. 4 can also sequence promotion information to be displayed through priority levels, arrange promotion information expected to be checked by a user in the front row, and realize more accurate user drainage.

As a further alternative, as shown in fig. 4, the determining module 305 is further configured to determine, after the determining module 302 determines that the item information does not match the keyword, and before the pushing module 303 pushes the predetermined promotion information to the target person matching the recipient information, a third target promotion information matching the item information from the predetermined promotion information according to the item information.

It can be seen that the device for implementing information promotion based on express packages described in fig. 4 can further screen predetermined promotion information through the article information when it is determined that the article information does not have a keyword, thereby further improving the accuracy of promotion information pushed to target people.

As another alternative embodiment, the pushing module 303 is further configured to push the subscription information to the target person matched with the recipient information after pushing the predetermined promotion information to the target person matched with the recipient information.

The obtaining module 301 is further configured to obtain a second operation behavior of the target person.

The determining module 302 is further configured to determine whether the second operation behavior is an operation behavior of accepting subscription.

The pushing module 303 is further configured to send an incentive to the target person when the determining module 302 determines that the second operation behavior is an operation behavior of accepting subscription.

In the embodiment of the present invention, the subscription information may be information on whether to agree to regularly push the promotion information, and the reward may be a coupon, a random red packet, or the like, which is not limited in this embodiment.

In this embodiment of the present invention, the second operation behavior may be an operation behavior that accepts a subscription and an operation behavior that does not accept a subscription.

It can be seen that the device for implementing information promotion based on express packages described in fig. 4 can also encourage the user to open the function of subscribing information by sending a certain reward to the user, so that the user can receive promotion information regularly, attract the user to place orders for goods through the promotion information, and further improve the circulation rate of information.

As still another alternative embodiment, as shown in fig. 4, the apparatus for information dissemination based on express delivery package may further include a creating module 312, where:

a creating module 312, configured to create a machine learning model before the analysis model 307 analyzes the operation behavior based on a pre-established machine learning model and obtains an analysis result corresponding to the operation behavior;

in this optional embodiment, as an optional implementation, the manner of creating the machine learning model by the creating module 312 is specifically:

In this alternative embodiment, after the creating module 312 completes the operation of creating the machine learning model, the analyzing module 307 may be triggered to execute the operation of analyzing the operation behavior based on the pre-established machine learning model to obtain the analysis result corresponding to the operation behavior.

It can be seen that the device for implementing information promotion based on express packages described in fig. 4 can also directly call the machine learning model obtained in advance according to the sample operation behavior when the machine learning model is needed to analyze the operation behavior aiming at the promotion information, and the accuracy and efficiency are further improved when the user operation behavior is analyzed.

As another alternative embodiment, the obtaining module 301 is further configured to obtain specific information corresponding to the operation behavior after the analyzing module 307 analyzes the operation behavior based on a pre-established machine learning model and obtains an analysis result corresponding to the operation behavior;

the updating module 308 is further configured to optimize the machine learning model according to the specific information.

In this optional embodiment, as an optional implementation manner, a specific manner for the obtaining module 301 to obtain the specific information corresponding to the operation behavior is as follows:

in this optional embodiment, as an optional implementation, the updating module 308 optimizes the machine learning model according to specific information in a specific manner as follows:

and optimizing the machine learning model according to the comment content.

It can be seen that the device for implementing information promotion based on express delivery parcel described in fig. 4 can also optimize the machine learning model by acquiring and analyzing the specific content corresponding to the operation behavior, further improve the accuracy and reliability of the analysis result, and is favorable for more accurately pushing promotion information to the user.

Example four

Referring to fig. 5, fig. 5 is a schematic structural diagram of another device for information promotion based on express packages according to an embodiment of the present invention. As shown in fig. 5, the device for information promotion based on express delivery package may include:

a memory 501 in which executable program code is stored;

a processor 502 coupled to a memory 501;

the processor 502 calls the executable program code stored in the memory 501 to execute the steps of the method for information promotion based on express package described in the first embodiment or the second embodiment.

EXAMPLE five

The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps of the method for information popularization based on express packages described in the first embodiment or the second embodiment.

EXAMPLE six

An embodiment of the present invention discloses a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute the steps of the method for information promotion based on express delivery package described in the first or second embodiment.

The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate parts may or may not be physically separate, and the parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art can clearly understand that each embodiment may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. With this understanding in mind, the above technical solutions may essentially or in part contribute to the prior art, be embodied in the form of a software product, which may be stored in a computer-readable storage medium, including a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (otrom), an electronically Erasable Programmable Read-Only Memory (EEPROM), an optical Disc-Read-Only Memory (CD-ROM) or other storage medium capable of storing data, a magnetic tape, or any other computer-readable medium capable of storing data.

Finally, it should be noted that: the method and the device for information promotion based on express packages disclosed by the embodiment of the invention are only the preferred embodiment of the invention, and are only used for explaining the technical scheme of the invention, but not limiting the technical scheme; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.

Claims

1. The method for information promotion based on express packages is characterized by comprising the following steps:

pushing predetermined promotion information to target personnel matched with the recipient information, wherein the promotion information is generated based on article information of articles provided by the objects included in the source set;

and before the predetermined promotion information is pushed to the target person matched with the recipient information, the method further comprises the following steps:

pushing the recommendation scheme to the target person matched with the recipient information;

and after the recipient information corresponding to the express package is obtained, the method further comprises the following steps:

acquiring article information of articles in the express package;

judging whether the article information is matched with a predetermined keyword or not, and if not, triggering and executing the operation of pushing the recommendation scheme to the target person matched with the recipient information;

wherein, the judging whether the article information is matched with the predetermined keyword comprises:

comparing the article information with keywords pre-stored in a database;

calculating a second similarity between the article information and the keyword;

and when the judgment result is negative, determining that the article information is not matched with the keyword.

2. The method for information dissemination based on express packages of claim 1, wherein the express packages carry advertising information;

the method further comprises the following steps:

detecting a recognition operation triggered aiming at the advertisement information;

determining the advertisement content carried by the advertisement information, and judging whether the advertisement content is the advertisement content delivered in advance;

when the judgment result is yes, first target promotion information corresponding to the advertisement content is determined;

3. The method for information promotion based on express delivery packages according to claim 1 or 2, wherein after the predetermined promotion information is pushed to the target person matched with the recipient information, the method further comprises:

counting the operation behaviors of the target person aiming at the promotion information in a first preset time period, wherein the starting time of the first preset time period is the time for pushing the promotion information to the target person matched with the addressee information, and the operation behaviors comprise at least one of a behavior of clicking the promotion information, a behavior of sharing the promotion information, a behavior of evaluating the promotion information and a behavior of ordering commodities through the promotion information;

and updating the promotion information according to the analysis result.

4. The method for information dissemination based on express parcels according to claim 3, wherein after the counting the operation behaviors of the target person for the dissemination information within a first preset time period, the method further comprises:

when the operation behavior is a behavior of ordering commodities through the promotion information, counting the purchase times of target commodities ordered through the promotion information by the target personnel within the first preset time period, wherein the target commodities are commodities corresponding to the promotion information;

5. The method for information dissemination based on express delivery parcels according to claim 1, wherein before the pushing of the predetermined promotion information to the target person matching the recipient information, the method further comprises:

6. The method for information dissemination based on express parcels according to claim 1 or 2 or 4 or 5, wherein before the pushing of the predetermined promotion information to the target person matching with the recipient information, the method further comprises:

sequencing the predetermined promotion information according to a priority level to obtain sequenced promotion information, wherein the priority level is generated based on the objects included in the source set or/and the article information of the articles provided by the objects included in the source set;

7. Device based on information popularization of express delivery parcel, its characterized in that, the device includes:

the pushing module is used for pushing predetermined promotion information to the target person matched with the recipient information, and the promotion information is generated based on the article information of the article provided by the object included in the source set;

the generating module is used for generating a recommendation scheme corresponding to the attribute information according to the attribute information and the predetermined promotion information before the pushing module pushes the predetermined promotion information to the target person matched with the recipient information;

pushing the recommendation scheme to target personnel matched with the recipient information;

the acquisition module is also used for acquiring the article information of the articles in the package after acquiring the recipient information corresponding to the express package;

the judging module is also used for judging whether the article information is matched with a predetermined keyword or not;

the pushing module is further used for pushing a recommendation scheme to a target person matched with the recipient information when the judging module judges that the article information is not matched with the predetermined keyword;

the mode that the judging module judges whether the article information is matched with the predetermined keyword specifically comprises the following steps:

calculating a second similarity of the article information and the keyword;

8. Device based on information popularization of express delivery parcel, its characterized in that, the device includes:

a memory storing executable program code;

a processor coupled with the memory;

the processor invokes the executable program code stored in the memory to perform the method for courier package based information dissemination according to any of the claims 1-6.

9. A computer storage medium having stored thereon computer instructions which, when invoked, perform a method for courier package-based information dissemination according to any of claims 1-6.