CN110533464A - A kind of advertisement detecting method, apparatus, system and calculate equipment - Google Patents
A kind of advertisement detecting method, apparatus, system and calculate equipment Download PDFInfo
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- CN110533464A CN110533464A CN201910760793.XA CN201910760793A CN110533464A CN 110533464 A CN110533464 A CN 110533464A CN 201910760793 A CN201910760793 A CN 201910760793A CN 110533464 A CN110533464 A CN 110533464A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The embodiment of the invention discloses a kind of advertisement detecting methods, comprising: the corresponding advertisement position information of configuration information and/or advertisement based on advertisement accesses and shows the page relevant to location advertising；Based on advertisement position information, the associated script of location advertising is obtained；The instruction that perform script includes shows location advertising after operating to the page relevant to location advertising；Whether detection current page shows advertisement；And in the case where current page shows advertisement, interception includes the image of advertisement.The embodiment of the invention also discloses corresponding advertisement detecting device, system, calculate equipment and storage medium.
Description
Technical field
The present invention relates to network technique field more particularly to a kind of advertisement detecting method, apparatus, system and calculate equipment.
Background technique
Increasingly developed with Internet technology, user can access a large amount of, various nets by internet
Network content (such as Webpage).The web advertisement also becomes the important publicity and marketing mode of numerous advertisers selection therewith.
The web advertisement, advertisement or Internet advertising on the line that is otherwise known as, refers to what advertiser was launched based on internet
Advertisement.Compared with conventional ads, the web advertisement can be presented to the user by network, therefore fast, interaction is strong, effect with propagating
The features such as good.
In order to make advertiser accurately understand the input situation of advertisement, Web content provider usually requires manually to go monitoring wide
The input situation of announcement, such as artificial interception show the page-images of advertisement.This mode be clearly it is quite cumbersome (especially
When the dispensing of advertisement rule is considerably complicated), cost of labor is excessively high, and efficiency is extremely low.
Therefore, it is desirable to which a kind of more advanced advertisement detecting method, can greatly reduce monitoring network advertisement and launch feelings
The cost of labor of condition, and improve prison and broadcast efficiency and accuracy.
Summary of the invention
For this purpose, the embodiment of the present invention provides a kind of advertisement detecting method, apparatus, system and calculates equipment, to try hard to solve
Or at least alleviate above there are the problem of.
According to an aspect of an embodiment of the present invention, a kind of advertisement detecting method is provided, comprising: the configuration based on advertisement
Information and/or the corresponding advertisement position information of advertisement access and show the page relevant to location advertising；Based on advertisement position confidence
Breath obtains the associated script of location advertising；The instruction that perform script includes, to be grasped to the page relevant to location advertising
After work, location advertising is shown；Whether detection current page shows advertisement；And it in the case where current page shows advertisement, cuts
Take the image comprising advertisement.
Optionally, in advertisement detecting method according to an embodiment of the present invention, further includes: according to the configuration information of advertisement,
The corresponding advertisement position information of advertisement is obtained, configuration information indicates the corresponding location advertising of advertisement.
Optionally, in advertisement detecting method according to an embodiment of the present invention, advertisement position information instruction and location advertising
The relevant page, the corresponding advertisement position information of configuration information and/or advertisement based on advertisement are accessed and are shown and location advertising
The step of relevant page includes: configuration information and/or advertisement position information based on advertisement, generates and sends and is directed to and advertisement
The access request of the relevant page in position.
Optionally, in advertisement detecting method according to an embodiment of the present invention, advertisement position information includes access advertisement position
The step of device type set, configuration information and/or advertisement position information based on advertisement, generation access request includes: to be based on
Device type determines that the user agent in access request identifies User-Agent.
Optionally, in advertisement detecting method according to an embodiment of the present invention, configuration information and/or advertisement based on advertisement
Corresponding advertisement position information is accessed and includes: to be determined the step of showing the page relevant to location advertising based on device type
Show the visible area of the page relevant to location advertising.
Optionally, in advertisement detecting method according to an embodiment of the present invention, advertisement position information instruction location advertising is
It is no to orient display advertisement, the corresponding advertisement position information of configuration information and/or advertisement based on advertisement, access and show with
The step of location advertising relevant page includes: to obtain matching for advertisement in the case where location advertising can orient display advertisement
Orientation area in confidence breath；The page relevant to location advertising is accessed by the corresponding proxy server in orientation area.
Optionally, in advertisement detecting method according to an embodiment of the present invention, the configuration information of advertisement includes the text of advertisement
This, detecting the step of whether current page shows advertisement includes: the text obtained in current page；By the text of advertisement and currently
Text in the page is matched.
Optionally, in advertisement detecting method according to an embodiment of the present invention, the configuration information of advertisement includes the figure of advertisement
The step of network address of picture or image, whether detection current page shows advertisement includes: the image obtained in current page
Or the network address of image；By the image or image in the network address and current page of the image of advertisement or image
Network address is matched.
Optionally, in advertisement detecting method according to an embodiment of the present invention, advertisement position information indicates location advertising institute
Page elements, interception the step of include the image of advertisement includes: according to the page elements where location advertising, and adjustment is currently
The part in visible area is shown in the page, to show location advertising in view area.
Optionally, in advertisement detecting method according to an embodiment of the present invention, in the step of interception includes the image of advertisement
Before, further includes: in current page, add subpage frame to show current time.
Optionally, in advertisement detecting method according to an embodiment of the present invention, advertisement position information includes location advertising institute
In the frame parameter of page elements, before the step of interception includes the image of advertisement, further includes: be wide according to frame parameter
It accuses position and adds frame.
Optionally, in advertisement detecting method according to an embodiment of the present invention, further includes: do not shown extensively in current page
In the case where announcement, repeats above-mentioned access and show the page relevant to location advertising, acquisition and execute the associated foot of location advertising
The step of whether this and detection current page show advertisement, until detecting that current page shows advertisement or reaches maximum
Until number of retries.
Optionally, in advertisement detecting method according to an embodiment of the present invention, further includes: if obtained less than location advertising
Associated script then detects whether the page relevant to location advertising shows advertisement；It is shown in the page relevant to location advertising
In the case where advertisement, interception includes the image of advertisement.
Optionally, in advertisement detecting method according to an embodiment of the present invention, operation includes at least following one: clicking behaviour
Work, slide, hovering operation and button operation.
Optionally, in advertisement detecting method according to an embodiment of the present invention, come via browser or browser kernel
It accesses and shows the page relevant to location advertising.
Optionally, in advertisement detecting method according to an embodiment of the present invention, further includes: based on the image comprising advertisement,
Generating advertisement detecting proves document.
Other side according to an embodiment of the present invention provides a kind of advertisement detecting device, comprising: page access mould
Block is accessed and is shown related to location advertising suitable for configuration information and/or the corresponding advertisement position information of advertisement based on advertisement
The page；Script execution module is suitable for being based on advertisement position information, obtains the associated script of location advertising；Perform script includes
Instruction, after being operated to the page relevant to location advertising, show location advertising；Commercial detection module is suitable for inspection
Survey whether current page shows advertisement；And image interception module, it is suitable in the case where current page shows advertisement, interception packet
Image containing advertisement.
Other side according to an embodiment of the present invention provides a kind of calculating equipment, comprising: one or more processing
Device；Memory；And one or more programs, wherein one or more programs are stored in memory and are configured as by one
Or multiple processors execute, which includes for executing instruction according to the method for the embodiment of the present invention.
According to an embodiment of the present invention there are one aspects, and the computer for providing a kind of one or more programs of storage can
Storage medium is read, one or more programs include instruction, and the instruction by calculating equipment when being executed, so that calculating equipment executes root
According to the method for the embodiment of the present invention.
Advertisement detecting scheme according to an embodiment of the present invention, by executing the associated script of location advertising, and in current page
Face shows interception image in the case where advertisement, realizes automatically advertisement detecting process, significantly reduces cost of labor, improves
Prison broadcasts efficiency and accuracy rate.
Wherein, it usually safeguards advertisement position information, realizes the quick support to newly-increased advertisement position.By detecting current page
Whether face shows advertisement, solves the support for launching text, image and text and image blend dispensing online at present, meets real
All scenes in the business of border.By intercepting the image comprising advertisement, realizing advertisement detecting proves the automated production of document
It supports.
Further, the need of various customization are supported in the operation by the way of perform script come analog subscriber to the page
Scene is sought for example, closing pop-up, the advertisement shown in turn being made to be fixed up.Also has portable and scalability simultaneously.
Further, the resource overhead of a large amount of UI is avoided come accession page using the browser kernel at no interface, and
The operating system for supporting forms is not depended on, it is very low to hardware and operating system call, it can be deployed in various operating systems
Operation.
Further, automatic retry mechanism is used, to solve the problems, such as that advertisement random display can not be hit, improves advertisement
Successful match rate.
Further, accession page is gone by proxy server, simulated implementation strange land user accesses advertisement related pages, keeps away
The manpower consumption of strange land screenshot is exempted from.
Further, the current standard time of subpage frame loading third-party is added in the page, the time for improving screenshot can
Reliability.
Further, it is adopted as the mode of location advertising addition frame, the function to advertisement addition mark is realized, convenient for wide
It accuses in principal and subordinate's screenshot and identifies advertisement rapidly.
Above description is only the general introduction of technical solution of the embodiment of the present invention, in order to better understand the embodiment of the present invention
Technological means, and can be implemented in accordance with the contents of the specification, and in order to allow above and other mesh of the embodiment of the present invention
, feature and advantage can be more clearly understood, the special specific embodiment for lifting the embodiment of the present invention below.
Detailed description of the invention
To the accomplishment of the foregoing and related purposes, certain illustrative sides are described herein in conjunction with following description and drawings
Face, these aspects indicate the various modes that can practice principles disclosed herein, and all aspects and its equivalent aspect
It is intended to fall in the range of theme claimed.Read following detailed description in conjunction with the accompanying drawings, the disclosure it is above-mentioned
And other purposes, feature and advantage will be apparent.Throughout the disclosure, identical appended drawing reference generally refers to identical
Component or element.
Fig. 1 shows the schematic diagram of advertisement detecting system 100 according to an embodiment of the invention；
Fig. 2 shows the schematic diagrames according to an embodiment of the invention for calculating equipment 200；
Fig. 3 shows the flow chart of advertisement detecting method 300 according to an embodiment of the invention；And
Fig. 4 shows the schematic diagram of advertisement detecting device 400 according to an embodiment of the invention.
Specific embodiment
Exemplary embodiments of the present disclosure are described in more detail below with reference to accompanying drawings.Although showing the disclosure in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here
It is limited.On the contrary, these embodiments are provided to facilitate a more thoroughly understanding of the present invention, and can be by the scope of the present disclosure
It is fully disclosed to those skilled in the art.
The embodiment of the invention provides a kind of advertisement detecting systems, can be to the input situation for the advertisement that advertiser is launched
It is monitored.Wherein, advertiser refer to for promote the sale of goods perhaps provide service voluntarily or commission launch advertisement tissue or
Person is personal.Advertisement refers to the web advertisement.
Fig. 1 shows the schematic diagram of advertisement detecting system 100 according to an embodiment of the invention.As shown in Figure 1, advertisement
It includes front end 110 and advertisement detecting device 120 that prison, which broadcasts system 100,.It front end 110 can by such as local area network (LAN) or such as
One or more networks of the wide area network (WAN) of internet are communicated with advertisement detecting device 120.
Front end 110 can be any required requesting party for carrying out advertisement detecting.For example, in one embodiment, front end
110 be a part of an advertisement delivery system.Advertisement delivery system can (configuration information be for example according to the configuration information of advertisement
May include the dispensing rule that advertiser is advertisement setting) to launch the advertisement, and will include advertisement after completing to launch
Configuration information advertisement detecting request be sent to advertisement detecting device 120, so as to advertisement detecting device 120 in response to advertisement supervise
Request is broadcast, the input situation of the advertisement is monitored.
Front end 110 is also possible to an ad data storage system.Ad data storage system can be after launching advertisement
The configuration information of advertisement is stored, and the configuration information of advertisement is sent to advertisement detecting device 120.Advertisement detecting device 120 can
Be monitored to the input situation of the advertisement in response to the configuration information for receiving advertisement.
The embodiment of the present invention is not only restricted to the concrete form of front end 110.Advertisement detecting device 120 can connect in various ways
Receive the request of front end 110.Such as advertisement detecting device 120 can provide the application programming interfaces defined with predetermined format
(API), to facilitate front end 110 according to definition come the request of tissue advertisement detecting, and it is sent to advertisement detecting device 120.
It is to be appreciated that in order to cater to the advertiser for wishing that advertisement is presented, the page is usually designed to provide confession wherein
The location advertising of sale.These location advertisings can be sold to advertiser, and be configured to when the page is accessed in user
Advertisement is presented for it.Location advertising for example can be the top, bottom or middle part of the page, but not limited to this.The present invention is to wide
Accuse specific location of the position in the page with no restrictions, any position for being displayed for advertisement is of the invention in the page
Within protection scope.
As shown in Figure 1, advertisement detecting system 100 can also include that location advertising stores equipment 130.Location advertising storage is set
Standby 130 couple with 120 phase of advertisement detecting device, and can store the advertisement position information of one or more location advertising.
Advertisement position information may include for unique identification location advertising location advertising identify, also can indicate that with extensively
Accuse the relevant page (such as may include the network address of the page relevant to location advertising) in position.User can at least pass through
The page relevant to location advertising is accessed to watch the advertisement shown at location advertising.
In some embodiments, advertisement position information can also include the device type of access location advertising.It is understood that
Ground, user can be used different types of equipment and remove accession page to watch the advertisement shown at location advertising.If wide
Accusing location information includes that device type (such as can be mobile phone, tablet computer, desktop computer and notebook computer etc.
Deng), then the equipment for showing user only the device type can be used can watch the advertisement shown at the location advertising.
In some embodiments, advertisement position information also can indicate that the page elements where location advertising, for example including
Page elements mark where location advertising.It will be understood by those skilled in the art that browser is usually to pass through the multiple pages of construction
Surface element shows the page.Page elements mark where location advertising can be with the page member where unique identification location advertising
Element.Typically, page elements can be DOM Document Object Model (DOM, Document Object Model).
In some embodiments, advertisement position information can also include the frame ginseng of the page elements where location advertising
Number.The frame parameter of page elements where location advertising can be used for drawing frame for the page elements, that is, wide for this
It accuses the advertisement shown at position and draws frame.Frame parameter may include the line style of type, line thickness, line color of frame etc.
Deng.In some practices, frame parameter can be realized by CSS expression formula.
In some embodiments, advertisement position information also can indicate that whether location advertising can orient display advertisement.In
In some situations, advertiser demand communication advertisement is only launched to certain areas, that is, is oriented and shown the advertisement to the user of certain areas.Refer to
Show that the location advertising that can orient display advertisement can permit and advertisement only is shown to the user of certain areas.
In further embodiments, advertisement position information also can indicate that the associated script of location advertising, for example including
The associated script mark of location advertising.Script mark is used for unique identification script.Under normal conditions, it accesses related to location advertising
The page can be immediately seen the location advertising.But the arrival path of some location advertisings is long, need user with it is wide
The relevant page in position is accused to carry out just showing the location advertising after various operations.For example, it is desired to which user clicks on the page
Different columns, perhaps click different column label and perhaps slide or click the page to some regions on the page
On link jump to other pages etc., can show location advertising.It in this case, can be the location advertising
Configure associated script.The script may include instruction.The instruction that perform script includes can behaviour with analog subscriber to the page
Make, so that the location advertising is barely revealed.
As further illustrated in Figure 1, the associated script of these location advertisings can store with 120 phase of advertisement detecting device
In the script storage equipment 140 of coupling.Although script storage equipment 140 be shown separately from location advertising storage equipment 130 it
It outside, but may be a part that location advertising stores equipment 130.
Embodiment according to the present invention, each component (front end 110, device 120, equipment in advertisement detecting system 100
130 etc.) it can be realized by calculating equipment 200 as described below.
Fig. 2 shows the schematic diagrames according to an embodiment of the invention for calculating equipment 200.As shown in Fig. 2, basic
In configuration 202, calculates equipment 200 and typically comprise system storage 206 and one or more processor 204.Memory is total
Line 208 can be used for the communication between processor 204 and system storage 206.
Depending on desired configuration, processor 204 can be any kind of processor, including but not limited to: micro process
Device (μ P), microcontroller (μ C), digital information processor (DSP) or any combination of them.Processor 204 may include all
Cache, processor core such as one or more rank of on-chip cache 210 and second level cache 212 etc
214 and register 216.Exemplary processor core 214 may include arithmetic and logical unit (ALU), floating-point unit (FPU),
Digital signal processing core (DSP core) or any combination of them.Exemplary Memory Controller 218 can be with processor
204 are used together, or in some implementations, and Memory Controller 218 can be an interior section of processor 204.
Depending on desired configuration, system storage 206 can be any type of memory, including but not limited to: easily
The property lost memory (RAM), nonvolatile memory (ROM, flash memory etc.) or any combination of them.System storage
Device 206 may include operating system 220, one or more is using 222 and program data 224.In some embodiments,
It may be arranged to be executed instruction by one or more processors 204 using program data 224 on an operating system using 222.
Calculating equipment 200 can also include facilitating from various interface equipments (for example, output equipment 242, Peripheral Interface
244 and communication equipment 246) to basic configuration 202 via the communication of bus/interface controller 230 interface bus 240.Example
Output equipment 242 include graphics processing unit 248 and audio treatment unit 250.They can be configured as facilitate via
One or more port A/V 252 is communicated with the various external equipments of such as display or loudspeaker etc.Outside example
If interface 244 may include serial interface controller 254 and parallel interface controller 256, they, which can be configured as, facilitates
Via one or more port I/O 258 and such as input equipment (for example, keyboard, mouse, pen, voice-input device, touch
Input equipment) or the external equipment of other peripheral hardwares (such as printer, scanner etc.) etc communicated.Exemplary communication is set
Standby 246 may include network controller 260, can be arranged to convenient for via one or more communication port 264 and one
A or multiple other calculate communication of the equipment 262 by network communication link.
Network communication link can be an example of communication media.Communication media can be usually presented as in such as carrier wave
Or computer readable instructions, data structure, program module in the modulated data signal of other transmission mechanisms etc, and can
To include any information delivery media." modulated data signal " can be such signal, one in its data set or
It is multiple or it change can the mode of encoded information in the signal carry out.As unrestricted example, communication media can
To include the wired medium of such as cable network or private line network etc, and it is such as sound, radio frequency (RF), microwave, infrared
(IR) the various wireless mediums or including other wireless mediums.Term computer-readable medium used herein may include depositing
Both storage media and communication media.
Calculating equipment 200 can be implemented as server, such as database server, apps server and WEB service
Device etc., also can be implemented as include desktop computer and notebook computer configuration personal computer.Certainly, equipment is calculated
200 also can be implemented as a part of portable (or mobile) electronic equipment (such as mobile terminal) of small size.
In an embodiment according to the present invention, calculating equipment 200 can be implemented as advertisement prison according to an embodiment of the present invention
Broadcasting device 120, and be configured as executing advertisement detecting method 300 according to an embodiment of the present invention.
Wherein, it calculates in the application 222 of equipment 200 comprising executing advertisement detecting method 300 according to an embodiment of the present invention
A plurality of instruction, and program data 224 can also store the contents such as the configuration data of advertisement detecting system 100.
Fig. 3 shows the flow chart of advertisement detecting method 300 according to an embodiment of the invention.Advertisement detecting method
300 are suitable for executing in advertisement detecting device 120.
As shown in figure 3, advertisement detecting method 300 starts from step S310.In step s310, based on the configuration information of advertisement
And/or the corresponding advertisement position information of advertisement, it accesses and shows the page relevant to the location advertising.
Specifically, the configuration information of advertisement can be received first, which can be setting for such as front end 110 etc
For what is sended over after showing advertisement according to configuration information.The configuration information of advertisement may include ad content.In advertisement
Appearance may include the combination of text, image or text and image.Wherein, image can be indicated with the network address of image.
In some embodiments, the configuration information of advertisement can also include the orientation area of advertisement.In some cases, extensively
It accuses main expectation advertisement only to launch to certain areas, i.e., the advertisement is shown to the user in orientation area.The configuration information of advertisement may be used also
It to indicate the corresponding location advertising of advertisement, such as may include the location advertising mark and/or the location advertising of the location advertising
The page elements at place identify.
After the configuration information for receiving advertisement, the corresponding advertisement of the advertisement can be obtained according to the configuration information of the advertisement
Location information.Specifically, it can be identified according to the location advertising in configuration information, determine the corresponding location advertising of advertisement, then
Corresponding advertisement position information is got from location advertising storage equipment 130.
Normally, can configuration information and/or the corresponding advertisement position information of advertisement based on advertisement, via browser or
Person's browser kernel accesses and shows the page relevant to location advertising.
In some embodiments, can be come by using Puppeteer tool operation Chromium or Chrome browser
It accesses and shows the page relevant to location advertising.Puppeteer is the library Node, it provides advanced API to pass through
DevTools protocol integrated test system Chromium or Chrome browser.Puppeteer default is run with no interface model, but can be with
There is interface model by modifying Profile Up.For example, creating a puppeteer example using node.js, recall
The newPage method of puppeteer example creates a browser label page, is accessed simultaneously using the browser label page
Show the page relevant to location advertising.
Specifically, can configuration information and/or the corresponding advertisement position information of advertisement based on advertisement, generate and send needle
To the access request of the page relevant to the location advertising.Wherein, access request may include page relevant to the location advertising
The network address in face.In the puppeteer example that previous example goes out, the goto method of browser label page can be called to go
Generate and send the access request for the page relevant to the location advertising.
Wherein, if advertisement position information indicates the device type of access location advertising, the equipment class can be based on
Type determines that the user agent in access request identifies (User-Agent).It, can in the puppeteer example that previous example goes out
To call the setExtraHTTPHeaders method of browser label page, the request header (header) of access request is set.
Further, it is also possible to be based on the device type, the visible area for showing the page relevant to location advertising is determined
(Viewport).Visible area, also known as viewport, window area are used to show the region of the page for browser.In some cases
In, visible area can be of different sizes with the page rendered, at this point, browser can provide scroll bar to roll accession page
All the elements.
If advertisement position information, which indicates location advertising, can orient display advertisement, the configuration of advertisement can also be obtained
Orientation area in information accesses the page relevant to location advertising by the corresponding proxy server in orientation area.Preceding
In the puppeteer example that literary example goes out, the set_proxy method of browser label page object can be called, it is fixed to be arranged
To the network address of the corresponding proxy server in area.In this way, the user that can be simulated positioned at directionally area accesses, avoid
Strange land is manually gone to access.In addition, if the configuration information of advertisement includes multiple orientation areas, then can go to pass through orientation one by one
Area corresponding proxy server accesses the page relevant to location advertising.
After showing the page relevant to the location advertising, the corresponding advertisement of advertisement can be based in step s 320
Location information obtains the associated script of location advertising.It specifically, can be associated according to the location advertising in advertisement position information
Script mark obtains the associated script of location advertising from script storage equipment 140.Script may include several instructions.
As described previously, the arrival path of some location advertisings is long, needs user related to location advertising
The page carry out just showing the location advertising after various operations.Instruction in script can be used for analog subscriber to the page
Operation.It is instructed for example, the behavior for pressing enter key and accessing certain network address can be defined as the goto in script；It will be in table
The Operation Definition of mouse is clicked on the browser of face computer as click instruction；The operation of screen will be touched on mobile terminals
It is defined as tap instruction；It will be hover instruction etc. by Operation Definition of the mouse-over on page elements.The present invention is to instruction
The operation simulated is with no restrictions.
Then, in step S330, the instruction that perform script includes, to be grasped to the page relevant to location advertising
After work, the location advertising is shown.As described above, the operation carried out to the page at least may include following one: clicking operation, cunning
Dynamic operation, hovering operation and button operation.
In some embodiments, location advertising can be associated with multiple scripts.Correspondingly, advertisement position information may include
Script executes sequence.At this point it is possible to which the execution sequence according to script carrys out perform script.
In addition, script is also corresponding with script argument, script argument may include delay time before maximum reattempt times, execution
Etc..It can carry out perform script according to script argument.
After executing the associated script of location advertising, it can detect whether current page shows in step S340
State advertisement.
It should be pointed out that current page is the page that current browser is shown, can not be aforementioned related to location advertising
The page, be also possible to the aforementioned page relevant to location advertising.For example, clicking chain on the page relevant to location advertising
Connect, jump to another page after just show location advertising.At this point, current page is not just the page relevant to location advertising.Again
For example, the sliding i.e. display location advertising on the page relevant to location advertising.At this point, current page is related to location advertising
The page.
As described previously, the configuration information of advertisement includes ad content.In the case where ad content includes text,
Text in available current page matches the text of advertisement with the text in current page.If successful match,
Then determine that current page shows above-mentioned advertisement.If successful match, it is determined that current page shows above-mentioned advertisement.Otherwise when
The preceding page does not show above-mentioned advertisement.
Wherein it is possible to first be pre-processed to the text of advertisement.For example, removing space, and by the English in advertisement text
Character is uniformly converted into small letter, avoids caused by space caused by different web pages pattern and English capital and small letter that it fails to match.Together
When to solve the scene that shows at random of batch text, can also by the text of multistage advertisement with separator as such as " | " into
Row separates.Every section of text is matched with the text in current page one by one.As long as there is one section of text matches success, that is, determine
Text matches success in the text and current page of advertisement.Wherein, the embodiment of the present invention can use any text matches side
Method carries out text matches, and the present invention is without limitation.
Image in the case where ad content includes the network address of image or image, in available current page
Perhaps the network address of image is by the image or image in the network address and current page of the image of advertisement or image
Network address is matched.If successful match, it is determined that current page shows above-mentioned advertisement.Otherwise current page is not shown
Show above-mentioned advertisement.Wherein, the embodiment of the present invention can carry out images match using any image matching method, and the present invention is to this
With no restrictions.
It, can be by the text of advertisement in the case where ad content includes text and image (or network address of image)
It is matched with the text in current page, also by the image in the network address and current page of the image of advertisement or image
Or the network address of image is matched.If the equal successful match of the two, it is determined that current page shows above-mentioned advertisement.It is no
Then current page does not show above-mentioned advertisement.
In the case where current page shows above-mentioned advertisement, in step S350, interception includes the image of the advertisement.Specifically
Ground can call the screenshot method of page object, by the visible area screenshot of current web page and store.
, can be according to the page elements where location advertising before interception image, being shown in adjustment current page can
Part in viewed area, to show location advertising in visible area.Page elements where location advertising can be from advertisement
It obtains, can also be determined during detecting that current page shows advertisement in location information.Go out in previous example
In puppeteer example, the scrollIntoView method of page object can be called, the page member being passed to where location advertising
Element, the scroll bar for controlling browser are rolled at the page elements where location advertising.
Before interception image, subpage frame can also be added to show current time in current page.For example, can be with
Using iframe label, subpage frame is added in current page, when the Current standards provided by third party are provided in subpage frame
Between.Since the time is provided by third party, confidence level is increased.
Before interception image, frame can also be added for location advertising, be identified convenient for advertiser and notice the advertisement
The advertisement shown at position.In some embodiments, can be added according to the frame parameter in advertisement position information for location advertising
It is outlined.If advertisement position information does not include frame parameter, frame can also be added according to default parameter.
In some embodiments, after intercepting the image comprising advertisement, the prison that can also record location advertising broadcasts information,
Prison is broadcast information and can be indicated to the success of the corresponding advert verification of the location advertising under current time.
In addition, according to embodiment of the present invention, after intercepting the image comprising advertisement, it is also based on and includes
The image of advertisement, generating advertisement detecting proves document.Specifically, officegen can be used and create a docx example.
Officegen is a library of nodejs, supports the dynamic creation word document in such a way that nodejs is programmed.Then it calls
Advertisement detecting predetermined is proved the variable uses in the corresponding template file of document by the addText method of docx object
All data in the configuration information of advertisement, advertisement position information and truncated picture is filled.Finally call docx's
Generate method, which generates advertisement detecting, proves document.
Correspondingly, configuration information or the advertisement detecting request that may also respond to the advertisement that front end 110 is sent, return to prison
Broadcasting information and/or advertisement detecting proves document.
In the case where current page does not show advertisement, above-mentioned access can be repeated and shown relevant to location advertising
The page, acquisition simultaneously execute the associated script of location advertising and detect the step of whether current page shows advertisement, until detection
Until current page shows advertisement or reaches maximum reattempt times.
It still can't detect current page when if reaching maximum reattempt times and show above-mentioned advertisement, it can be by various logical
Channel is interrogated to send error message, so that related personnel can check at the first time.Error message instruction location advertising does not have
Have and shows respective advertisement in current time.Communication channel includes but is not limited to mail, various instant message applications, phone etc..
In addition, according to embodiment of the present invention, if obtained in step s 320 associated less than location advertising
Script then can directly detect whether the page relevant to location advertising shows above-mentioned advertisement.In page relevant to location advertising
In the case that face shows advertisement, interception includes the image of the advertisement.Current page does not show that the case where advertisement has retouched above
It states, details are not described herein again.
Fig. 4 shows the schematic diagram of advertisement detecting device 120 according to an embodiment of the invention.As shown in figure 4, advertisement
Supervising broadcasting device 120 may include page access module 121, script execution module 122, commercial detection module 123 and image interception
Module 124.
Page access module 121 is suitable for visiting based on the configuration information of advertisement and/or the corresponding advertisement position information of the advertisement
It asks and shows the page relevant to the location advertising.Script execution module 122 is connected with page access module 121, and is suitable for
Based on advertisement position information, the associated script of the location advertising is obtained.Be further adapted for executing the instruction that the script includes, so as to
After the relevant page of location advertising is operated, location advertising is shown.
Commercial detection module 123 is connected with page access module 121, and is adapted to detect for whether current page shows that this is wide
It accuses.Image interception module 124 is connected with purposes of commercial detection unit 123 and page access unit 121, and is suitable for aobvious in current page
In the case where showing the advertisement, interception includes the image of the advertisement.
Detailed processing logic and implementation process about each module in purposes of commercial detection device 120 may refer to previously in conjunction with figure
1- Fig. 3 is to the associated description of advertisement detecting system 100, and details are not described herein again.
Advertisement detecting scheme according to an embodiment of the present invention, by executing the associated script of location advertising, and in current page
Face shows interception image in the case where advertisement, realizes automatically advertisement detecting process, significantly reduces cost of labor, improves
Prison broadcasts efficiency and accuracy rate.
Wherein, it usually safeguards advertisement position information, realizes the quick support to newly-increased advertisement position.By detecting current page
Whether face shows advertisement, solves the support for launching text, image and text and image blend dispensing online at present, meets real
All scenes in the business of border.By intercepting the image comprising advertisement, realizing advertisement detecting proves the automated production of document
It supports.
Further, the need of various customization are supported in the operation by the way of perform script come analog subscriber to the page
Scene is sought for example, closing pop-up, the advertisement shown in turn being made to be fixed up.Also has portable and scalability simultaneously.
Further, the resource overhead of a large amount of UI is avoided come accession page using the browser kernel at no interface, and
The operating system for supporting forms is not depended on, it is very low to hardware and operating system call, it can be deployed in various operating systems
Operation.
Further, automatic retry mechanism is used, to solve the problems, such as that advertisement random display can not be hit, improves advertisement
Successful match rate.
It is possible to further remove accession page by proxy server, simulated implementation strange land user accesses advertisement related pages
Face avoids the manpower consumption of strange land screenshot.
Further, using the current standard time of iframe label loading third-party in the page, improve screenshot when
Between confidence level.
Further, it is adopted as the mode of location advertising addition frame, the function to advertisement addition mark is realized, convenient for wide
It accuses in principal and subordinate's screenshot and identifies advertisement rapidly.
Various technologies described herein are realized together in combination with hardware or software or their combination.To the present invention
The some aspects of the method and apparatus of the method and apparatus or embodiment of the present invention of embodiment or part can take insertion tangible
Program code in medium, such as mobile hard disk, USB flash disk, floppy disk, CD-ROM or other any machine readable storage mediums
The form of (instruct), wherein when program is loaded into the machine of such as computer etc, and when being executable by a machine, which becomes
Practice the equipment of the embodiment of the present invention.
In the case where program code executes on programmable computers, calculates equipment and generally comprise processor, processor
Readable storage medium (including volatile and non-volatile memory and or memory element), at least one input unit, and extremely
A few output device.Wherein, memory is configured for storage program code；Processor is configured for according to the memory
Instruction in the program code of middle storage, the method for executing the embodiment of the present invention.
By way of example and not limitation, readable medium includes readable storage medium storing program for executing and communication media.Readable storage medium storing program for executing
Store the information such as computer readable instructions, data structure, program module or other data.Communication media is generally such as to carry
The modulated message signals such as wave or other transmission mechanisms embody computer readable instructions, data structure, program module or other
Data, and including any information transmitting medium.Above any combination is also included within the scope of readable medium.
In the instructions provided here, algorithm and display not with any certain computer, virtual system or other
Equipment is inherently related.Various general-purpose systems can also be used together with the example of the embodiment of the present invention.As described above, structure
It is obvious for making structure required by this kind of system.In addition, the embodiment of the present invention is also not for any particular programming language.
It should be understood that can use the content that various programming languages realize invention described herein embodiment, and above to specific
The description that language is done is the preferred forms in order to disclose the embodiment of the present invention.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that the embodiment of the present invention
Embodiment can be practiced without these specific details.In some instances, it is not been shown in detail well known
Methods, structures and technologies, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects, In
Above in the description of the exemplary embodiment of the embodiment of the present invention, each feature of the embodiment of the present invention is grouped together sometimes
Into single embodiment, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention:
I.e. the claimed invention embodiment is required than feature more features expressly recited in each claim.More really
It says with cutting, as reflected in the following claims, inventive aspect is less than single embodiment disclosed above
All features.Therefore, it then follows thus claims of specific embodiment are expressly incorporated in the specific embodiment, wherein often
A claim itself is all as the separate embodiments of the embodiment of the present invention.
Those skilled in the art should understand that the module of the equipment in example disclosed herein or unit or groups
Part can be arranged in equipment as depicted in this embodiment, or alternatively can be positioned at and the equipment in the example
In different one or more equipment.Module in aforementioned exemplary can be combined into a module or furthermore be segmented into multiple
Submodule.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments described herein include other implementations
Certain features rather than other feature included by example, but the combination of the feature of different embodiments means in the present invention
Within the scope of embodiment and form different embodiments.For example, in the following claims, reality claimed
Apply example it is one of any can in any combination mode come using.
The embodiment of the present invention can also include: A8, the method as described in A1 or 7, wherein the configuration information packet of the advertisement
The image of advertisement or the network address of image are included, the step of whether the detection current page shows the advertisement includes: to obtain
Take the network address of the image or image in current page；By the network address of the image of the advertisement or image and currently
The network address of image or image in the page is matched.A9, method as described in a1, wherein the advertisement position confidence
The step of breath indicates the page elements where the location advertising, and interception includes the image of the advertisement includes: according to described wide
The page elements where position are accused, the part being shown in the visible area in current page are adjusted, so as in the view
The location advertising is shown in region.A10, method as described in a1, wherein in the step of interception includes the image of the advertisement
Before, further includes: in current page, add subpage frame to show current time.A11, method as described in a1, wherein institute
The frame parameter that advertisement position information includes page elements where location advertising is stated, in the step of image of the interception comprising the advertisement
Before rapid, further includes: according to the frame parameter, add frame for the location advertising.A12, method as described in a1,
In, further includes: in the case where current page does not show the advertisement, repeats above-mentioned access and show and the location advertising
The relevant page, acquisition simultaneously execute the associated script of the location advertising and detect whether current page shows the advertisement
The step of, until detecting that current page shows the advertisement or reaches maximum reattempt times.It is A13, as described in a1
Method, wherein further include: if obtained less than the associated script of the location advertising, detect related to the location advertising
The page whether show the advertisement；In the case where the page relevant to the location advertising shows the advertisement, interception packet
Image containing the advertisement.A14, method as described in a1, wherein the operation includes at least following one: clicking operation, cunning
Dynamic operation, hovering operation and button operation.A15, method as described in a1, wherein via browser or browser kernel
To access and show the page relevant to the location advertising.A16, method as described in a1, wherein further include: based on comprising
The image of the advertisement, generating advertisement detecting proves document.
In addition, be described as herein can be by the processor of computer system or by executing by some in above-described embodiment
The combination of method or method element that other devices of above-mentioned function are implemented.Therefore, have for implementing the above method or method
The processor of the necessary instruction of element forms the device for implementing this method or method element.In addition, Installation practice
This described element is the example of following device: the device is for implementing by order to which the element for implementing the purpose of the invention is held
Capable function.
As used in this, unless specifically stated, come using ordinal number " first ", " second ", " third " etc.
Description plain objects, which are merely representative of, is related to the different instances of similar object, and is not intended to imply that the object being described in this way must
Must have the time it is upper, spatially, sequence aspect or given sequence in any other manner.
Although the embodiment according to limited quantity describes the embodiment of the present invention, above description, this skill are benefited from
It is in art field it is clear for the skilled person that in the range of the embodiment of the present invention thus described, it can be envisaged that other embodiments.This
Outside, it should be noted that language used in this specification primarily to readable and introduction purpose and select, rather than be
It explains or limits the theme of the embodiment of the present invention and select.Therefore, without departing from the scope of the appended claims and
In the case where spirit, many modifications and changes are obvious for those skilled in the art.It is right
In the range of the embodiment of the present invention, the disclosure done to the embodiment of the present invention is illustrative and be not restrictive, and the present invention is real
The range for applying example is defined by the appended claims.
Claims (10)
1. a kind of advertisement detecting method, comprising:
Configuration information and/or the corresponding advertisement position information of the advertisement based on the advertisement, access and show with it is described wide
Accuse the relevant page in position；
Based on the advertisement position information, the associated script of the location advertising is obtained；
The instruction that the script includes is executed, after operating to the page relevant to the location advertising, described in display
Location advertising；
Whether detection current page shows the advertisement；And
In the case where current page shows the advertisement, interception includes the image of the advertisement.
2. the method for claim 1, wherein further include:
According to the configuration information of the advertisement, the corresponding advertisement position information of the advertisement is obtained, the configuration information indicates institute
State the corresponding location advertising of advertisement.
3. the method for claim 1, wherein the advertisement position information indicates page relevant to the location advertising
Face, the configuration information and/or the corresponding advertisement position information of the advertisement based on the advertisement, access and show with it is described
The step of location advertising relevant page includes:
Configuration information and/or the advertisement position information based on the advertisement generate and send and are directed to and the location advertising
The access request of the relevant page.
4. method as claimed in claim 3, wherein the advertisement position information includes accessing the equipment class of the location advertising
Type, configuration information and/or the advertisement position information based on the advertisement, the step of generating the access request include:
Based on the device type, determine that the user agent in the access request identifies User-Agent.
5. method as claimed in claim 3, wherein the configuration information based on the advertisement and/or the advertisement are corresponding
Advertisement position information, access and include: the step of showing the page relevant to the location advertising
Based on the device type, the visible area for showing the page relevant to the location advertising is determined.
6. the method for claim 1, wherein the advertisement position information indicates whether the location advertising can orient
Show advertisement, the configuration information and/or the corresponding advertisement position information of the advertisement based on the advertisement is accessed and shown
The step of page relevant to the location advertising includes:
In the case where the location advertising can orient display advertisement, obtain in the configuration information of the advertisement directionally
Area；
The page relevant to the location advertising is accessed by the corresponding proxy server in the orientation area.
7. the method for claim 1, wherein the configuration information of the advertisement includes the text of the advertisement, the inspection
Survey that the step of whether current page shows the advertisement includes:
Obtain the text in current page；
The text of the advertisement is matched with the text in current page.
8. a kind of advertisement detecting device, comprising:
Page access module is visited suitable for configuration information and/or the corresponding advertisement position information of the advertisement based on the advertisement
It asks and shows the page relevant to the location advertising；
Script execution module is suitable for being based on the advertisement position information, obtains the associated script of the location advertising；Described in execution
The instruction that script includes shows the location advertising after operating to the page relevant to the location advertising；
Commercial detection module, is adapted to detect for whether current page shows the advertisement；And
Image interception module is suitable in the case where current page shows the advertisement, and interception includes the image of the advertisement.
9. a kind of calculating equipment, comprising:
One or more processors；With
Memory；
One or more programs, wherein one or more of programs are stored in the memory and are configured as by described one
A or multiple processors execute, and one or more of programs include for executing in -7 the methods according to claim 1
The instruction of either method.
10. a kind of computer readable storage medium for storing one or more programs, one or more of programs include instruction,
Described instruction is when calculating equipment execution, so that the calculating equipment executes any in -7 the methods according to claim 1
Method.
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