CN110490643A - A kind of advertisement sending method, system and server - Google Patents

A kind of advertisement sending method, system and server Download PDF

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Publication number
CN110490643A
CN110490643A CN201910692521.0A CN201910692521A CN110490643A CN 110490643 A CN110490643 A CN 110490643A CN 201910692521 A CN201910692521 A CN 201910692521A CN 110490643 A CN110490643 A CN 110490643A
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content
owner
server
advertisement
playing sequence
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邓飞
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Evergrande Intelligent Technology Co Ltd
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Evergrande Intelligent Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0255Targeted advertisements based on user history
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/168Feature extraction; Face representation

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  • General Physics & Mathematics (AREA)
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  • General Business, Economics & Management (AREA)
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  • Game Theory and Decision Science (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract

The invention discloses a kind of advertisement sending method, system and servers.In the present invention when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, the facial image of multiple owners is obtained, and facial image is sent to server;Server obtains the characteristic information and domestic floor of owner according to facial image, and corresponding ad content is obtained according to characteristic information, the playing sequence that ad content is determined according to domestic floor, the multimedia play terminal that the ad content and playing sequence that will acquire are sent in elevator play out.The present invention can play the ad content to match according to the personal characteristic information of every owner, and ad content is content interested to every owner, can effectively promote owner and watch rate attentively for ad content, advertising resource is avoided to waste.

Description

A kind of advertisement sending method, system and server
Technical field
The present invention relates to advertisement pushing fields, more particularly to a kind of advertisement sending method, system and server.
Background technique
Be mounted on multimedia play terminal in community in household elevator at present, multimedia play terminal can into community industry Main broadcaster puts advertisement, but the ad content played is usually immobilized substance within a period of time (such as one week or one month), and should Ad content is not necessarily the interested content of every owner, owner to watch rate attentively low, waste advertising resource.
Summary of the invention
Present invention generally provides a kind of advertisement sending method, the multimedia in existing community's elevator can be overcome whole The problem of holding broadcasting advertisement content fixed single and owner caused to watch low rate, waste advertising resource attentively.
In order to solve the above technical problems, one technical scheme adopted by the invention is that: a kind of advertisement sending method is provided, is used Advertisement pushing in community's elevator, the advertisement sending method include:
When successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, recognition of face verifying terminal is successively obtained The facial image of multiple owners is taken, and the facial image is sent to server;
The server obtains the feature letter of multiple owners according to the facial image from owner's representation data library The domestic floor of multiple owners is obtained in breath and working main information database;
The server is obtained from advertising database according to multiple characteristic informations to match with the characteristic information A plurality of ad content;
The server determines the playing sequence of a plurality of ad content according to multiple domestic floors;
The a plurality of ad content and the playing sequence are sent to the neighbourhood unit door and corresponded to by the server Elevator in multimedia play terminal;
The multimedia play terminal plays a plurality of ad content according to the playing sequence.
The server determines the step of playing sequence of a plurality of ad content tool according to multiple domestic floors Body includes:
The server obtains ad content corresponding with the domestic floor respectively according to multiple domestic floors;
The server sorts to multiple domestic floors according to domestic floor number by small and big sequence;
The server determines the corresponding a plurality of ad content according to putting in order for multiple domestic floors Playing sequence.
The step of multimedia play terminal plays a plurality of ad content according to the playing sequence specifically includes:
When the elevator, which starts, to be risen, the multimedia play terminal is according to more described in the playing sequence loop play Ad content.
The characteristic information of the owner includes gender, age and the preference information of owner.
The server is obtained employment in advance obtains the phone number of every owner in the community in main information database;According to The phone number obtains every owner and records with the browsing in the associated APP in community;According to browsing record point Analysis obtains the preference information of every owner, and corresponding save to the owner of the preference information of every owner is drawn a portrait In database.
The advertisement sending method is further comprising the steps of:
The multimedia play terminal records multiple owners and watches when watching attentively of ad content corresponding to it attentively respectively Between, and the fixation time is sent to the server;
The server updates the preference information in the characteristic information of multiple owners according to the fixation time.
When the ad content to match with each characteristic information has a plurality of, the server is obtained in a plurality of advertisement It bids in appearance highest ad content.
In order to solve the above technical problems, another technical solution used in the present invention is: a kind of advertisement push system is provided, For the advertisement pushing in community's elevator, the advertisement push system includes:
Terminal is verified in recognition of face, is used for when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, The facial image of multiple owners is successively obtained, and the facial image is sent to server;
Server, the feature for obtaining multiple owners from owner's representation data library according to the facial image are believed The domestic floor of multiple owners is obtained in breath and working main information database;According to multiple characteristic informations from advertisement The a plurality of ad content to match with the characteristic information is obtained in database;It is determined according to multiple domestic floors described more The playing sequence of ad content;And a plurality of ad content and the playing sequence are sent to the neighbourhood unit door Multimedia play terminal in corresponding elevator;
Multimedia play terminal, for receiving a plurality of ad content, and it is described more according to playing sequence broadcasting Ad content.
In order to solve the above technical problems, another technical solution used in the present invention is: a kind of advertisement sending method is provided, For the advertisement pushing in community's elevator, the advertisement sending method is applied to server, and the advertisement sending method includes:
When successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, recognition of face verifying terminal hair is received The facial image of the multiple owners sent;
Characteristic information and the working of multiple owners are obtained from owner's representation data library according to the facial image The domestic floor of multiple owners is obtained in main information database;
The a plurality of advertisement to match with the characteristic information is obtained from advertising database according to multiple characteristic informations Content;
The playing sequence of a plurality of ad content is determined according to multiple domestic floors;
The a plurality of ad content and the playing sequence are sent in the corresponding elevator of the neighbourhood unit door Multimedia play terminal, so that the multimedia play terminal plays a plurality of ad content according to the playing sequence.
In order to solve the above technical problems, another technical solution used in the present invention is: providing a kind of server, be used for society Advertisement pushing in area's elevator, the server include:
Facial image receiving module is used for when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, Receive the facial image for multiple owners that recognition of face verifying terminal is sent;
Data obtaining module, for obtaining multiple owners' from owner's representation data library according to the facial image The domestic floor of multiple owners is obtained in characteristic information and working main information database;
Ad content obtains module, for being obtained from advertising database and the feature according to multiple characteristic informations The a plurality of ad content that information matches;
Playing sequence determining module, for determining that the broadcasting of a plurality of ad content is suitable according to multiple domestic floors Sequence;
Sending module, it is right for a plurality of ad content and the playing sequence to be sent to the neighbourhood unit door The multimedia play terminal in elevator answered, so that the multimedia play terminal is described a plurality of according to playing sequence broadcasting Ad content.
The beneficial effects of the present invention are: being in contrast to the prior art, when multiple owners are in preset time in the present invention When inside successively neighbourhood unit door is opened in verifying, the facial image of multiple owners is obtained, and facial image is sent to server;Clothes Business device obtains the characteristic information and domestic floor of owner according to facial image, and is obtained in corresponding advertisement according to characteristic information Hold, the playing sequence of ad content is determined according to domestic floor, the ad content and playing sequence that will acquire are sent in elevator Multimedia play terminal play out.The present invention can play in the advertisement to match according to the personal characteristic information of every owner Hold, ad content is content interested to every owner, can effectively promote owner and watch rate attentively for ad content, is avoided wide Accuse the wasting of resources.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing, in which:
Fig. 1 is the flow chart for the advertisement sending method that one embodiment of the invention provides;
Fig. 2 be another embodiment of the present invention provides advertisement sending method flow chart;
Fig. 3 be another embodiment of the present invention provides advertisement sending method flow chart;
Fig. 4 be another embodiment of the present invention provides server structural schematic diagram.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete Site preparation description, it is clear that the described embodiments are merely a part of the embodiments of the present invention, instead of all the embodiments.It is based on Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other Embodiment shall fall within the protection scope of the present invention.
Embodiment one
Fig. 1 is the advertisement sending method that one embodiment of the invention provides, and the applicable scene of the advertisement sending method is community Advertisement pushing in elevator, advertisement sending method include step S100, step S200, step S300, step S400, step S500 And step S600.
Step S100: when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, recognition of face verifying Terminal successively obtains the facial image of multiple owners, and facial image is sent to server.
Specifically, owner initially enters the unit doorway in the community building Suo Zhudong when going home, people is carried out at unit doorway Face identification verifying, recognition of face are proved to be successful the unit of being allowed for access, and then enter the corresponding elevator of the unit.In preset time It is interior to there are multiple owners to sequentially enter cell gate (in such as 1 minute), it is believed that multiple owner takes same elevator, and multiple owners are successively When carrying out recognition of face verifying in recognition of face verifying terminal, recognition of face verifying terminal successively obtains the face of multiple owners Image, and the facial image of multiple owner is sent to server.Verifying terminal acquisition facial image by recognition of face can The facial image for obtaining better quality is not easy the problems such as there are faces to block, shooting is less than complete facial image.
Step S200: server obtained from owner's representation data library according to facial image the characteristic information of multiple owners with And the domestic floor of multiple owners is obtained in working main information database.
Specifically, being stored with owner's representation data library in server, every industry in community is included in owner's representation data library Main facial image and corresponding characteristic information can arrive in owner's representation data library according to the facial image matched and searched of owner Corresponding characteristic information.It is also stored with owner's information database in server, includes every in community in owner's information database The facial image and its phone number, name, gender, age, housing unit number, domestic floor and house room number of position owner, It can be according to the facial image matched and searched of owner to corresponding domestic floor in owner's information database.
Specifically, the characteristic information of owner includes gender, age and the preference information of owner.
Further specifically, can be realized by following approach for the foundation of the preference information of every owner: server is pre- The phone number of every owner in community is first obtained in working main information database;According to phone number obtain every owner with Browsing record in the associated APP in community;The preference information for obtaining every owner is recorded and analyzed according to browsing, and by every owner Preference information corresponding save into owner's representation data library.Wherein, can be with the associated APP in community with community development quotient or The APP of property cooperative development, such as financing APP or shopping APP or house-purchase APP.It is obtained respectively according to the phone number of every owner It takes it with the browsing record in the associated APP in community, the preference information for obtaining the owner is recorded and analyzed according to browsing, and will divide Analyse the preference information part that the preference information acquired saves the owner into owner's representation data library.The preference information of owner It may include the information and level of consumption information of clothes, food, house or financing etc..
Step S300: it is more that server is obtained from advertising database according to multiple characteristic informations and characteristic information matches Ad content.
Specifically, server obtained in advertising database according to the gender of every owner, age and preference information with it is every The ad content that matches of characteristic information of position owner, every owner in elevator have the advertisement to match with its characteristic information Content.Such as: owner is women in the multidigit owner in elevator, and the age 25 years old, include clothes, consumption water in preference information Put down medium, then filter out ad content relevant to medium level of consumption clothes in advertising database, as with the industry The ad content that main characteristic information matches, in this way, obtaining the ad content to match in elevator with every owner.
Further specifically, the ad content to be matched in the advertising database with the characteristic information of some owner have it is a plurality of When, highest ad content of bidding in a plurality of ad content is obtained, using the highest ad content of bidding as with the owner's The ad content that characteristic information matches.
Step S400: server determines the playing sequence of a plurality of ad content according to multiple domestic floors.
Specifically, server obtains ad content corresponding with domestic floor respectively according to multiple domestic floors;Server It is sorted according to domestic floor number by small and big sequence to multiple domestic floors;Server is according to the arrangements of multiple domestic floors Sequence determines the playing sequence of corresponding a plurality of ad content.
A concrete scene is given below: if there are three owners in elevator, the domestic floor of three owners is 5 layers, 9 respectively Layer, 15 layers, the corresponding ad content of 5 layers of owner are A, and the corresponding ad content of 9 layers of owner is B, the corresponding advertisement of 15 layers of owner Content is C, then the playing sequence of three ad contents is A-B-C.
Step S500: a plurality of ad content and playing sequence are sent in the corresponding elevator of neighbourhood unit door by server Multimedia play terminal.
Specifically, each unit in community is corresponding with fixed elevator, server is by the ad content filtered out and broadcasts Put forward the multimedia play terminal that sequence is sent in elevator corresponding to the unit that owner is entered by face authentication.According to every The domestic floor of owner is by the small and big corresponding ad content of played in order, it is ensured that every owner has enough time to watch it Corresponding ad content.
Step S600: multimedia play terminal plays a plurality of ad content according to playing sequence.
Specifically, multimedia play terminal is according to a plurality of ad content of playing sequence loop play.Based on above-mentioned applied field Scape, multimedia play terminal can play above-mentioned three advertisements of time loop play in ten seconds, A advertisement according to every ad content B advertisement is played after playing ten seconds, plays A advertisement, such loop play after C advertisement, then ten seconds are played after ten seconds.
Further specifically, multimedia play terminal is followed according to playing sequence when elevator is risen by the starting of one layer of ground Ring plays a plurality of ad content.When elevator is when one layer of ground starts starting and rises, it can confirm that owner enters elevator and presses The floor to be gone, starts broadcasting advertisement content at this time, avoids the broadcasting advertisement content before owner does not also enter elevator.
In embodiments of the present invention, it when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, obtains The facial image of multiple owners, and facial image is sent to server;Server obtains the feature of owner according to facial image Information and domestic floor, and corresponding ad content is obtained according to characteristic information, broadcasting for ad content is determined according to domestic floor Sequence is put forward, the multimedia play terminal that the ad content and playing sequence that will acquire are sent in elevator plays out.The present invention The ad content to match can be played according to the personal characteristic information of every owner, ad content is interested to every owner Content can effectively promote owner and watch rate attentively for ad content, advertising resource is avoided to waste.In addition, according to every owner's The corresponding ad content of domestic floor played in order, it is ensured that every owner has enough time to watch its corresponding ad content.
Embodiment two
Fig. 2 be another embodiment of the present invention provides advertisement sending method, the advertisement sending method include above-mentioned implementation In example one on the basis of all steps, further comprising the steps of S700 and step S800.
Step S700: multimedia play terminal records multiple owners and watches when watching attentively of ad content corresponding to it attentively respectively Between, and fixation time is sent to server.
Specifically, multimedia play terminal records every when multimedia play terminal loop play a plurality of ad content Owner watches the fixation time of its corresponding ad content attentively, and the fixation time of every owner is sent to server.
Step S800: server updates the preference information in the characteristic information of multiple owners according to fixation time.
Specifically, being directed to every owner, the fixation time that server can watch corresponding ad content attentively according to it updates owner Characteristic information in preference information.For every owner, owner is directed to same series advertisements in the statistics available preset time period of server The average fixation time of content updates industry when the average fixation time is greater than the first preset threshold or less than the second preset threshold Preference information in main characteristic information.Wherein, the first preset threshold is greater than the second preset threshold, is greater than when the average fixation time When the first preset threshold, can increase in the preference information of owner the corresponding preference information of the ad content or it is original with should Increase the label liked strongly in the corresponding preference information of ad content;When the average fixation time is less than the second preset threshold, The corresponding preference information of the ad content can be deleted in the preference information of owner or original corresponding with the ad content Increase the label that do not like in preference information.
In embodiments of the present invention, the time that can watch ad content attentively according to owner updates the preference information of owner, is convenient for It is subsequent to be liked more accurately according to owner to the interested advertisement of owner's push, improve the precision of advertisement pushing.
Embodiment three
Another embodiment of the present invention provides a kind of advertisement push system, advertisement push system is for wide in community's elevator Push is accused, advertisement push system includes recognition of face verifying terminal, server and multimedia play terminal.
Recognition of face is verified terminal and is used for when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, according to The secondary facial image for obtaining multiple owners, and facial image is sent to server.
Server be used for obtained from owner's representation data library according to facial image multiple owners characteristic information and from The domestic floor of multiple owners is obtained in owner's information database;It is obtained from advertising database according to multiple characteristic informations and spy The matched a plurality of ad content of reference manner of breathing;The playing sequence of a plurality of ad content is determined according to multiple domestic floors;And it will be more Ad content and playing sequence are sent to the multimedia play terminal in the corresponding elevator of neighbourhood unit door.
Multimedia play terminal plays a plurality of ad content for receiving a plurality of ad content, and according to playing sequence.
The specific implementation of each terminal and server and advertisement pushing side in advertisement push system provided in an embodiment of the present invention The specific implementation of method is identical, and the specific implementation of advertisement push system sees the description of above-described embodiment one and embodiment two, In This is repeated no more.
In the embodiment of the present invention, the ad content to match, advertisement can be played according to the personal characteristic information of every owner Content is content interested to owner, can effectively promote owner and watch rate attentively for ad content, advertising resource is avoided to waste. In addition, according to the corresponding ad content of domestic floor played in order of every owner, it is ensured that every owner has enough time sight See its corresponding ad content.
Example IV
Fig. 3 be another embodiment of the present invention provides advertisement sending method, the advertisement sending method is in community's elevator Advertisement pushing, advertisement sending method be applied to server, advertisement sending method includes step S110, step S210, step S310, step S410 and step S510.
Step S110: when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, recognition of face is received Verify the facial image for multiple owners that terminal is sent.
Step S210: characteristic information and the working of multiple owners are obtained from owner's representation data library according to facial image The domestic floor of multiple owners is obtained in main information database.
Step S310: a plurality of advertisement to match with characteristic information is obtained from advertising database according to multiple characteristic informations Content.
Step S410: the playing sequence of a plurality of ad content is determined according to multiple domestic floors.
Step S510: a plurality of ad content and playing sequence are sent to more matchmakers in the corresponding elevator of neighbourhood unit door Body playback terminal, so that multimedia play terminal plays a plurality of ad content according to playing sequence.
It is wide in the specific implementation of advertisement sending method provided in an embodiment of the present invention and above-described embodiment one and embodiment two The specific implementation for accusing method for pushing is identical, and the specific implementation of the present embodiment advertisement sending method sees above-described embodiment one and reality The description of example two is applied, details are not described herein.
In the embodiment of the present invention, the ad content to match, advertisement can be played according to the personal characteristic information of every owner Content is content interested to owner, can effectively promote owner and watch rate attentively for ad content, advertising resource is avoided to waste. In addition, according to the corresponding ad content of domestic floor played in order of every owner, it is ensured that every owner has enough time sight See its corresponding ad content.
Embodiment five
Fig. 4 be another embodiment of the present invention provides server structural schematic diagram, pushed away for the advertisement in community's elevator It send, server includes facial image receiving module 100, data obtaining module 200, ad content acquisition module 300, playing sequence Determining module 400 and sending module 500.
Facial image receiving module 100 is used for when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time When, receive the facial image for multiple owners that recognition of face verifying terminal is sent.
Data obtaining module 200 is used to obtain the feature letter of multiple owners from owner's representation data library according to facial image The domestic floor of multiple owners is obtained in breath and working main information database.
Ad content obtains module 300 for obtaining from advertising database and characteristic information phase according to multiple characteristic informations Matched a plurality of ad content.
Playing sequence determining module 400 is used to determine the playing sequence of a plurality of ad content according to multiple domestic floors.
Sending module 500 is for a plurality of ad content and playing sequence to be sent in the corresponding elevator of neighbourhood unit door Multimedia play terminal so that multimedia play terminal plays a plurality of ad content according to playing sequence.
Advertisement pushing in the specific implementation of server provided in an embodiment of the present invention and above-described embodiment one and embodiment two The specific implementation of method is identical, and the specific implementation of the present embodiment server sees retouching for above-described embodiment one and embodiment two It states, details are not described herein.
In the embodiment of the present invention, the ad content to match, advertisement can be played according to the personal characteristic information of every owner Content is content interested to owner, can effectively promote owner and watch rate attentively for ad content, advertising resource is avoided to waste. In addition, according to the corresponding ad content of domestic floor played in order of every owner, it is ensured that every owner has enough time sight See its corresponding ad content.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills Art field, is included within the scope of the present invention.

Claims (10)

1. a kind of advertisement sending method, for the advertisement pushing in community's elevator, which is characterized in that the advertisement sending method packet It includes:
When successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, recognition of face verifying terminal successively obtains more The facial image of a owner, and the facial image is sent to server;
The server obtained from owner's representation data library according to the facial image characteristic information of multiple owners with And the domestic floor of multiple owners is obtained in working main information database;
It is more that the server is obtained from advertising database according to multiple characteristic informations and the characteristic information matches Ad content;
The server determines the playing sequence of a plurality of ad content according to multiple domestic floors;
The a plurality of ad content and the playing sequence are sent to the corresponding electricity of the neighbourhood unit door by the server Multimedia play terminal in ladder;
The multimedia play terminal plays a plurality of ad content according to the playing sequence.
2. advertisement sending method according to claim 1, which is characterized in that the server is according to multiple residential buildings Layer determines that the step of playing sequence of a plurality of ad content specifically includes:
The server obtains ad content corresponding with the domestic floor respectively according to multiple domestic floors;
The server sorts to multiple domestic floors according to domestic floor number by small and big sequence;
The server determines broadcasting for the corresponding a plurality of ad content according to putting in order for multiple domestic floors Put forward sequence.
3. advertisement sending method according to claim 1, which is characterized in that the multimedia play terminal is broadcast according to described The step of putting a plurality of ad content described in played in order specifically includes:
When the elevator, which starts, to be risen, the multimedia play terminal is according to a plurality of wide described in the playing sequence loop play Accuse content.
4. advertisement sending method according to claim 1, which is characterized in that the characteristic information of the owner includes owner's Gender, age and preference information.
5. advertisement sending method according to claim 4, which is characterized in that the server is obtained employment main information data in advance The phone number of every owner in the community is obtained in library;According to the phone number obtain every owner with community Browsing record in associated APP;The preference information for obtaining every owner is recorded and analyzed according to the browsing, and by every The preference information of owner is corresponding to be saved into owner's representation data library.
6. advertisement sending method according to claim 4, which is characterized in that the advertisement sending method further includes following step It is rapid:
The multimedia play terminal records the fixation time for the ad content that multiple owners are watched attentively respectively corresponding to it, and The fixation time is sent to the server;
The server updates the preference information in the characteristic information of multiple owners according to the fixation time.
7. advertisement sending method according to claim 1, which is characterized in that when what is matched with each characteristic information When ad content has a plurality of, the server obtains highest ad content of bidding in a plurality of ad content.
8. a kind of advertisement push system, for the advertisement pushing in community's elevator, which is characterized in that the advertisement push system packet It includes:
Terminal is verified in recognition of face, is used for when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, successively The facial image of multiple owners is obtained, and the facial image is sent to server;
Server, for obtained from owner's representation data library according to the facial image characteristic information of multiple owners with And the domestic floor of multiple owners is obtained in working main information database;According to multiple characteristic informations from ad data The a plurality of ad content to match with the characteristic information is obtained in library;It is determined according to multiple domestic floors described a plurality of wide Accuse the playing sequence of content;And a plurality of ad content and the playing sequence are sent to the neighbourhood unit door and corresponded to Elevator in multimedia play terminal;
Multimedia play terminal, for receiving a plurality of ad content, and it is described a plurality of wide according to playing sequence broadcasting Accuse content.
9. a kind of advertisement sending method, for the advertisement pushing in community's elevator, the advertisement sending method is applied to server, It is characterized in that, the advertisement sending method includes:
When successively neighbourhood unit door is opened in verifying to multiple owners within a preset time, receive what recognition of face verifying terminal was sent The facial image of multiple owners;
The characteristic information of multiple owners is obtained from owner's representation data library according to the facial image and is believed from owner The domestic floor of multiple owners is obtained in breath database;
The a plurality of ad content to match with the characteristic information is obtained from advertising database according to multiple characteristic informations;
The playing sequence of a plurality of ad content is determined according to multiple domestic floors;
The a plurality of ad content and the playing sequence are sent to more matchmakers in the corresponding elevator of the neighbourhood unit door Body playback terminal, so that the multimedia play terminal plays a plurality of ad content according to the playing sequence.
10. a kind of server, for the advertisement pushing in community's elevator, which is characterized in that the server includes:
Facial image receiving module, for receiving when successively neighbourhood unit door is opened in verifying to multiple owners within a preset time The facial image for multiple owners that terminal is sent is verified in recognition of face;
Data obtaining module, for obtaining the feature of multiple owners from owner's representation data library according to the facial image The domestic floor of multiple owners is obtained in information and working main information database;
Ad content obtains module, for being obtained from advertising database and the characteristic information according to multiple characteristic informations The a plurality of ad content to match;
Playing sequence determining module, for determining the playing sequence of a plurality of ad content according to multiple domestic floors;
Sending module, it is corresponding for a plurality of ad content and the playing sequence to be sent to the neighbourhood unit door Multimedia play terminal in elevator, so that the multimedia play terminal plays a plurality of advertisement according to the playing sequence Content.
CN201910692521.0A 2019-07-30 2019-07-30 A kind of advertisement sending method, system and server Withdrawn CN110490643A (en)

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Cited By (4)

* Cited by examiner, † Cited by third party
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CN110930194A (en) * 2019-11-25 2020-03-27 北京恒远国创科技有限公司 Elevator broadcasting control system
CN111192094A (en) * 2020-01-06 2020-05-22 武汉稀云科技有限公司 Intelligent advertising method and device
CN112291595A (en) * 2020-10-31 2021-01-29 成都新潮传媒集团有限公司 Advertisement sorting method and device and storage medium
CN113283949A (en) * 2021-07-22 2021-08-20 广州朗国电子科技股份有限公司 Personalized advertisement pushing method, system, electronic equipment and readable medium

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110930194A (en) * 2019-11-25 2020-03-27 北京恒远国创科技有限公司 Elevator broadcasting control system
CN111192094A (en) * 2020-01-06 2020-05-22 武汉稀云科技有限公司 Intelligent advertising method and device
CN111192094B (en) * 2020-01-06 2023-05-05 武汉稀云科技有限公司 Intelligent advertising method and device
CN112291595A (en) * 2020-10-31 2021-01-29 成都新潮传媒集团有限公司 Advertisement sorting method and device and storage medium
CN113283949A (en) * 2021-07-22 2021-08-20 广州朗国电子科技股份有限公司 Personalized advertisement pushing method, system, electronic equipment and readable medium

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Application publication date: 20191122