CN110431535A - 一种用户画像的生成方法及装置 - Google Patents

一种用户画像的生成方法及装置 Download PDF

Info

Publication number
CN110431535A
CN110431535A CN201880019020.XA CN201880019020A CN110431535A CN 110431535 A CN110431535 A CN 110431535A CN 201880019020 A CN201880019020 A CN 201880019020A CN 110431535 A CN110431535 A CN 110431535A
Authority
CN
China
Prior art keywords
user
representation
terminal
server
portrait
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201880019020.XA
Other languages
English (en)
Inventor
张舒博
阙鑫地
易晖
林于超
林嵩晧
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Huawei Technologies Co Ltd
Original Assignee
Huawei Technologies Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Huawei Technologies Co Ltd filed Critical Huawei Technologies Co Ltd
Publication of CN110431535A publication Critical patent/CN110431535A/zh
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9035—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G06F16/337—Profile generation, learning or modification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/901—Indexing; Data structures therefor; Storage structures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/10—Office automation; Time management
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Strategic Management (AREA)
  • Data Mining & Analysis (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Software Systems (AREA)
  • Economics (AREA)
  • Computational Linguistics (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Resources & Organizations (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Artificial Intelligence (AREA)
  • Evolutionary Computation (AREA)
  • Medical Informatics (AREA)
  • Computing Systems (AREA)
  • Mathematical Physics (AREA)
  • Tourism & Hospitality (AREA)
  • Quality & Reliability (AREA)
  • Operations Research (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

一种用户画像的生成方法及装置，涉及智慧化技术，可在提高用户画像准确度的同时，降低流量消耗以及隐私泄露的风险。该方法包括：终端将为用户生成的至少一个短期用户画像发送至服务器，该至少一个短期用户画像反映了该用户在第一时长内的行为特征；终端接收服务器为该用户生成的长期用户画像，该长期用户画像是服务器至少基于该至少一个短期用户画像生成的，该长期用户画像反映了该用户在第二时长内的行为特征，第二时长大于第一时长；终端向第一应用提供该长期用户画像中的至少一部分。

Description

PCT国内申请，说明书已公开。

Claims (25)

  1. PCT国内申请，权利要求书已公开。
CN201880019020.XA 2018-01-22 2018-01-22 一种用户画像的生成方法及装置 Pending CN110431535A (zh)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2018/073671 WO2019140702A1 (zh) 2018-01-22 2018-01-22 一种用户画像的生成方法及装置

Publications (1)

Publication Number Publication Date
CN110431535A true CN110431535A (zh) 2019-11-08

Family

ID=67301246

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201880019020.XA Pending CN110431535A (zh) 2018-01-22 2018-01-22 一种用户画像的生成方法及装置

Country Status (3)

Country Link
US (1) US20210056140A1 (zh)
CN (1) CN110431535A (zh)
WO (1) WO2019140702A1 (zh)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112560054A (zh) * 2020-12-14 2021-03-26 珠海格力电器股份有限公司 一种用户数据处理方法、装置、电子设备及存储介质
CN113112343A (zh) * 2021-04-16 2021-07-13 上海同态信息科技有限责任公司 基于Random Forest神经网络的金融风险评估方法
CN113806656A (zh) * 2020-06-17 2021-12-17 华为技术有限公司 确定用户的特征的方法、设备及计算机可读介质

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110390055A (zh) * 2019-07-26 2019-10-29 三星电子（中国）研发中心 在终端设备上进行用户画像的方法及装置
US11379532B2 (en) * 2019-10-17 2022-07-05 The Toronto-Dominion Bank System and method for generating a recommendation
CN111612280B (zh) * 2020-06-16 2023-10-10 腾讯科技（深圳）有限公司 一种数据分析方法和装置
CN114186025A (zh) * 2021-12-14 2022-03-15 中国建设银行股份有限公司 用户画像指标热度预测方法、装置、设备及存储介质

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103678480A (zh) * 2013-10-11 2014-03-26 北京工业大学 具有隐私分级可控的个性化图像检索方法
CN105574159A (zh) * 2015-12-16 2016-05-11 浙江汉鼎宇佑金融服务有限公司 一种基于大数据的用户画像建立方法和用户画像管理***
CN105827676A (zh) * 2015-01-04 2016-08-03 ***通信集团上海有限公司 一种用户画像信息获取***、方法及装置
CN106446007A (zh) * 2016-08-11 2017-02-22 乐视控股（北京）有限公司 一种信息投放的方法、装置及***
KR20170021454A (ko) * 2015-08-18 2017-02-28 주식회사 엠젠플러스 사용자 매체의 이용 정보에 기초하여 수집된 빅데이터 분석을 통한 개인별 상품 추천 방법 및 상품 추천 시스템
CN106933946A (zh) * 2017-01-20 2017-07-07 深圳市三体科技有限公司 一种基于移动终端的大数据管理方法及***

Family Cites Families (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2006042265A2 (en) * 2004-10-11 2006-04-20 Nextumi, Inc. System and method for facilitating network connectivity based on user characteristics
US8438170B2 (en) * 2006-03-29 2013-05-07 Yahoo! Inc. Behavioral targeting system that generates user profiles for target objectives
US10685355B2 (en) * 2016-12-04 2020-06-16 Biocatch Ltd. Method, device, and system of detecting mule accounts and accounts used for money laundering
WO2013029968A1 (en) * 2011-08-30 2013-03-07 Nec Europe Ltd. Method and system for detecting anomaly of user behavior in a network
US10540515B2 (en) * 2012-11-09 2020-01-21 autoGraph, Inc. Consumer and brand owner data management tools and consumer privacy tools
CN103297503B (zh) * 2013-05-08 2016-08-17 南京邮电大学 基于分层次信息提取服务器的移动终端群智感知***
CN106503014B (zh) * 2015-09-08 2020-08-07 腾讯科技（深圳）有限公司 一种实时信息的推荐方法、装置和***

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN103678480A (zh) * 2013-10-11 2014-03-26 北京工业大学 具有隐私分级可控的个性化图像检索方法
CN105827676A (zh) * 2015-01-04 2016-08-03 ***通信集团上海有限公司 一种用户画像信息获取***、方法及装置
KR20170021454A (ko) * 2015-08-18 2017-02-28 주식회사 엠젠플러스 사용자 매체의 이용 정보에 기초하여 수집된 빅데이터 분석을 통한 개인별 상품 추천 방법 및 상품 추천 시스템
CN105574159A (zh) * 2015-12-16 2016-05-11 浙江汉鼎宇佑金融服务有限公司 一种基于大数据的用户画像建立方法和用户画像管理***
CN106446007A (zh) * 2016-08-11 2017-02-22 乐视控股（北京）有限公司 一种信息投放的方法、装置及***
CN106933946A (zh) * 2017-01-20 2017-07-07 深圳市三体科技有限公司 一种基于移动终端的大数据管理方法及***

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113806656A (zh) * 2020-06-17 2021-12-17 华为技术有限公司 确定用户的特征的方法、设备及计算机可读介质
CN113806656B (zh) * 2020-06-17 2024-04-26 华为技术有限公司 确定用户的特征的方法、设备及计算机可读介质
CN112560054A (zh) * 2020-12-14 2021-03-26 珠海格力电器股份有限公司 一种用户数据处理方法、装置、电子设备及存储介质
CN113112343A (zh) * 2021-04-16 2021-07-13 上海同态信息科技有限责任公司 基于Random Forest神经网络的金融风险评估方法

Also Published As

Publication number Publication date
US20210056140A1 (en) 2021-02-25
WO2019140702A1 (zh) 2019-07-25

Similar Documents

Publication Publication Date Title
CN110431585B (zh) 一种用户画像的生成方法及装置
CN110431535A (zh) 一种用户画像的生成方法及装置
CN110710190B (zh) 一种生成用户画像的方法、终端、电子设备以及计算机可读存储介质
US10091322B2 (en) Method and apparatus for improving a user experience or device performance using an enriched user profile
CN110782289B (zh) 一种基于用户画像的业务推荐方法和***
US10061825B2 (en) Method of recommending friends, and server and terminal therefor
US20120209839A1 (en) Providing applications with personalized and contextually relevant content
US20150339707A1 (en) System and method for event triggered search results
WO2015006080A1 (en) Physical environment profiling through internet of things integration platform
US9386417B1 (en) Two-pass copresence
KR20210107139A (ko) 필터 활동을 통한 오디언스 도출
US20220078135A1 (en) Signal upload optimization
CN111242811A (zh) 提供活动通知的方法及其设备
US20160150375A1 (en) Devices and Methods for Locating Missing Items with a Wireless Signaling Device
US20140297672A1 (en) Content service method and system
US20190090197A1 (en) Saving battery life with inferred location
US20180232764A1 (en) Personalized identification of visit start
US9680907B2 (en) Intelligent, mobile, location-aware news reader application for commuters
CN110547039B (zh) 可信设备组之间的信号共享
KR102196057B1 (ko) 휴대 단말기의 사용 로그를 활용하는 방법 및 이를 이용한 장치
CN113039818A (zh) 使用推测的位置来节省电池寿命

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
RJ01 Rejection of invention patent application after publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20191108