CN110363588A - A kind of mobile terminal light application marketing management method - Google Patents
A kind of mobile terminal light application marketing management method Download PDFInfo
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- CN110363588A CN110363588A CN201910615603.5A CN201910615603A CN110363588A CN 110363588 A CN110363588 A CN 110363588A CN 201910615603 A CN201910615603 A CN 201910615603A CN 110363588 A CN110363588 A CN 110363588A
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- G06Q30/00—Commerce
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a kind of mobile terminal light application marketing management method, method disclosed by the invention includes the following steps: that Cloud Server receives member and instruction is arranged, and instruction is arranged according to member and generates membership grade system in member's module；Cloud Server has detected whether that user buys member's set meal by client；If so, Cloud Server sets the grade for having bought the user of member's set meal to buy the consistent membership grade of membership grade in the member's set meal purchased with user；Cloud Server has detected whether that user is supplemented with money by client；If so, Cloud Server obtains the recharge amount of user, the corresponding member of user setting that member's rule will have been supplemented with money is opened according to preset supplement with money；Cloud Server obtain user at long value, set into long value for user gradation and reach each membership grade into the corresponding membership grade of long value；By the above method, the marketing effectiveness of member's mode can be promoted.
Description
Technical field
The present invention relates to Internet technical fields, and in particular to a kind of mobile terminal light application marketing management method.
Background technique
With the rise of the rise of internet, especially mobile Internet, the marketing model based on all kinds of mobile terminals is opened
Begin to occur and rapidly develop, such as common difference quotient, community purchase by group platform；Light application is a kind of without downloading, searching and using immediately
Global function App (application program), the existing user experience to match in excellence or beauty or even surmount native app (native applications program), but also with
The characteristic for being retrieved Yu intelligently distributing of webapp (application program based on Web)；Light application is developed so far is with small routine
Typical Representative, small routine are a kind of without downloading the application that can be used, and embody the concept of " be finished and walk ", user is without peace
Dress can use at any time.
Small routine can directly dock each potential consumer, and the characteristic with easily transmitted sharing, be suitble to all kinds of marketing
The operation demand of mode, therefore be way more popular at present in conjunction with small routine by all kinds of marketing models；Existing marketing mould
In formula, member's mode is common marketing model, but existing member's mode multi-pass crosses labor management, and the efficiency of management is low.
Summary of the invention
The main object of the present invention is to provide a kind of mobile terminal light application marketing management method, it is intended to solve existing member
The existing member's mode multi-pass of mode crosses labor management, and the problem that the efficiency of management is low.
To achieve the above object, the present invention provides a kind of mobile terminal light application marketing management method, and it is light to be applied to mobile terminal
Using marketing system, the marketing system includes Campaign Management Platform and Cloud Server；The Campaign Management Platform and the cloud
Server communication connection, the Cloud Server are connect with each client communication；The described method includes:
The Cloud Server receives operator and instruction is arranged by the member that the Campaign Management Platform inputs, and according to institute
It states member and instruction generation membership grade system in member's module is set, wherein it includes to the meeting that instruction, which is arranged, in the member
The membership grade sum of member's hierarchical system, each membership grade head portrait, each membership grade title, each membership grade are at long value and each meeting
The instruction that member's grade validity period is configured；
The Cloud Server has detected whether that user buys member's set meal by the client, wherein member's set
The quantity of meal and membership grade sum are consistent, and the quantity of member's set meal passes through the Campaign Management Platform by operator
Input determines that member's set meal includes the purchase amount of money and purchase membership grade；
If so, the Cloud Server sets the grade for having bought the user of member's set meal to the member purchased with user
The consistent membership grade of membership grade is bought described in set meal；
The Cloud Server has detected whether that user is supplemented with money by the client；
If so, the Cloud Server obtains the recharge amount of user, according to it is preset supplement with money open member's rule will
The corresponding member of the user setting supplemented with money, wherein described supplement with money opens member's rule and include recharge amount and corresponding answer
Open membership grade；
The Cloud Server obtain user at long value, set described for user gradation and reach each member at long value
Grade is at the corresponding membership grade of long value, wherein and it is described to be promoted by preset at long value promotion rule at long value, it is described
At long value promoted rule include hoisting way and promoted calculation formula, the hoisting way include register, post, share commodity,
It draws new, purchase commodity, suggestion, personal information certification is provided to customer service；
The promotion calculation formula are as follows:
C=∑ (C1+3C2+3C3+5C4+C5+10C6)+R
Wherein, C is into long value, C1For number of registering, C2For number of posting, C3To share commodity number, C4To draw new person
Number, C5For the transaction value for buying commodity, C6Adopt item number for provide suggestion to customer service, R is personal authentication's information coefficient, when with
When personal information certification is completed at family, R is preset value, when user does not complete personal information certification, R=0.
Preferably, the client includes merchandise module；The membership grade system further includes that each grade member rolls over substantially
Button；The method also includes:
When detecting user when client purchase commodity, the Cloud Server obtains user information, and according to institute
It states user information and judges whether user is member；
If so, the Cloud Server is according to the original cost of commodity to be purchased, the membership grade of user and each grade member base
This discount calculates the purchase price of the commodity to be purchased；
If it is not, the Cloud Server sets the purchase price to the original cost of the commodity to be purchased.
Preferably, each commodity are provided with category information in the merchandise module, and the category information is passed through by operator
The Campaign Management Platform selects from following category one and is determined: Bai Pin, black product, red product, Huang Pin, Lan Pin and orange product, no
Commodity with the category information are provided with different category discounts；The Cloud Server is according to the original costs of commodity to be purchased, user
The purchase price that membership grade and each basic discount of grade member calculate commodity to be purchased includes:
The Cloud Server obtains the category discount of commodity to be purchased, and according to the original cost of commodity to be purchased, the meeting of user
The category discount of member's grade, each basic discount of grade member and commodity to be purchased calculates the purchase of the commodity to be purchased
Valence.
Preferably, the Cloud Server obtains the category discount of commodity to be purchased, and according to the original cost of commodity to be purchased, use
The category discount of the membership grade at family, each basic discount of grade member and commodity to be purchased calculates the commodity to be purchased
Purchase price, later further include:
The Cloud Server judges whether user is agency, wherein the agency includes at least three rank, each member
The agency of lowest level can be applied to become, each junior agency is provided with 1 upper level agency, and each upper level agency can
Multiple junior agencies are set, and agency promotes rank according to the spending amount of itself and subordinate junior agency；The generation of different stage
Reason, which is correspondingly arranged on different agencies and returns servant, to be led；
If user is agency, the Cloud Server according to user act on behalf of that rank and the purchase price calculate user return servant
Volume；
The Cloud Server pays the servant's volume that returns to the account of user after user completes process of purchase.
Preferably, the Cloud Server judges whether user is agency, later further include:
If user is agency, the Cloud Server judges whether user is uppermost agency；
If user is not most superior agency, the Cloud Server returns servant according to the superior agency of user and leads and the purchase
What the upper level that valence calculates user was acted on behalf of returns servant's volume, wherein other than most superior agency, every first-level agent is provided with higher level
Agency returns servant and leads；
The servant's volume that returns that the upper level of the user is acted on behalf of is paid to the upper level of user after user completes process of purchase
The account of agency.
Preferably, there are the exclusive commodity of member in the merchandise module；The Cloud Server sets the purchase price to
The original cost of the commodity to be purchased, later further include:
The Cloud Server judges whether commodity to be purchased are the exclusive commodity of the member；
When commodity to be purchased commodity exclusive for member, the Cloud Server is not responding to the buying behavior of user.
Preferably, the Cloud Server judges whether user is agency, later further include:
If user is not agency, the Cloud Server judges not return servant's qualification as whether the member of agency has；
If the member not to act on behalf of, which has, returns servant's qualification, the Cloud Server obtains described for the member's of agency
Servant is returned to lead, wherein it is described be not agency member whether have return hire qualification and it is described be not agency member return servant lead it is equal
It is determined by operator by the Campaign Management Platform；
The Cloud Server according to it is described be agency member return servant lead and the purchase price calculate described in be not generation
The member's of reason returns servant's volume；
The servant's volume that returns not for the member of agency is paid to the account of user after user completes process of purchase.
Preferably, if the user is agency, the Cloud Server acts on behalf of rank and the purchase price meter according to user's
That calculates user returns servant's volume, later further include:
The Cloud Server obtains department's information of user to determine the affiliated function of user, wherein operator passes through institute
It states Campaign Management Platform and department's information is provided with to each agency, the department information table is stated as which department the agency belongs to,
Different Department formations has the different golden rates of department's product；
Servant's volume and the golden rate calculating of department product are returned in the cloud service according to should be returned to affiliated function's product amount of money；
The product amount of money that should be returned to the affiliated function is paid to the affiliated portion after user completes process of purchase
The sector accounts of door.
Preferably, the method also includes:
The Cloud Server receives operator and is instructed by the distribution department commission that the Campaign Management Platform inputs；
Cloud Server judges whether the remaining sum of the sector accounts of the department of commission to be distributed is 0；
If so, doing nothing；
If it is not, the remaining sum in the sector accounts of the department of the commission to be distributed is averagely distributed to institute by the Cloud Server
In the account for stating all agencies of the department subordinate of commission to be distributed.
Preferably, the method also includes:
The Cloud Server receives operator and checks that department's commission instructs by what the Campaign Management Platform inputted；
The Cloud Server by the remaining sum in the sector accounts of department's commission to be viewed by the Campaign Management Platform into
Row display.
Light application marketing management method in mobile terminal proposed by the present invention, it will member's mode carries out pipe by Campaign Management Platform
Reason, improves the efficiency of management of member's mode, and various member's elements in perfect member's mode, such as membership grade, member
Grade is at long value and member's validity period etc.；A variety of membership grade operation ways and concrete operation step are more proposed, by this hair
The mobile terminal light application marketing management method of bright proposition, can promote the marketing effectiveness of member's mode.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
The structure shown according to these attached drawings obtains other attached drawings.
Fig. 1 is a kind of process signal of first embodiment of mobile terminal light application marketing management method proposed by the present invention
Figure；
The object of the invention is realized, the embodiments will be further described with reference to the accompanying drawings for functional characteristics and advantage.
Specific embodiment
It should be appreciated that described herein, specific examples are only used to explain the present invention, is not intended to limit the present invention.
The present invention proposes a kind of mobile terminal light application marketing management method.
As shown in Fig. 1, in the first embodiment that the present invention proposes a kind of mobile terminal light application marketing management method, institute
Management method is stated applied to mobile terminal light application marketing system, the marketing system includes Campaign Management Platform and Cloud Server；
The Campaign Management Platform and Cloud Server communication connection, the Cloud Server are connect with each client communication；It is described
Method includes:
Specifically, operation has the operable small routine of user in client here.
Step S100: the Cloud Server receives member's setting that operator is inputted by the Campaign Management Platform and refers to
It enables, and instruction is arranged according to the member and generates membership grade system in member's module, wherein instruction packet is arranged in the member
Include to the membership grade of membership grade system sum, each membership grade head portrait, each membership grade title, each membership grade at
The instruction that long value and each membership grade validity period are configured.
Specifically, operator determines the membership grade system of client by Campaign Management Platform.In the present embodiment, member
Hierarchical system can be as follows: membership grade sum is 5 grades, and grade name is respectively: primary member, intermediate member, advanced meeting
Member, top member and diamond member, each membership grade is 100,200,500,1000 and 5000 respectively at long value, membership grade
Validity period is 1 year (become grade member then will not fail in 1 year will not fall membership grade).
Step S110: the Cloud Server has detected whether that user buys member's set meal by the client, wherein institute
Quantity and the membership grade sum for stating member's set meal are consistent, and the quantity of member's set meal passes through the marketing by operator
It manages platform input to determine, member's set meal includes the purchase amount of money and purchase membership grade.
Specifically, user can upgrade to member by directly buying member's set meal；Here member's set meal may is that 50
Member buys primary member, the intermediate member of 100 yuan of purchases, the advanced member of 200 yuan of purchases, the top member of 500 yuan of purchases, 2000 yuan of purchases
Buy diamond member.
If so, thening follow the steps S120: the Cloud Server by the grade for having bought the user of member's set meal be set as with
The consistent membership grade of membership grade is bought described in the member's set meal of user purchased.
Step S130: the Cloud Server has detected whether that user is supplemented with money by the client.
If so, thening follow the steps S140: the Cloud Server obtains the recharge amount of user, is supplemented with money open according to preset
Lead to member's rule for the corresponding member of the user setting supplemented with money, wherein described supplement with money opens member's rule including supplementing with money
The amount of money and corresponding it should open membership grade.
Specifically, preset supplement with money opens member's rule and may is that supplementing 100 yuan with money opens primary member, supplements 200 yuan with money and open
Logical middle rank member supplements 500 yuan with money and opens advanced member, fills to be worth 1000 yuan and open top member, supplement 5000 yuan with money and open diamond meeting
Member.
Step S150: the Cloud Server obtain user at long value, set described for user gradation and reach at long value
Each membership grade is at the corresponding membership grade of long value, wherein it is described at long value by it is preset at long value promoted rule come into
Row is promoted, and described to promote rule including hoisting way at long value and promote calculation formula, the hoisting way includes registering, sending out
Note shares commodity, draws new, purchase commodity, suggesting to customer service offer, personal information certification.
Wherein, the promotion calculation formula are as follows:
C=∑ (C1+3C2+3C3+5C4+C5+10C6)+R
Wherein, C is into long value, C1For number of registering, C2For number of posting, C3To share commodity number, C4To draw new person
Number, C5For the transaction value for buying commodity, C6Adopt item number for provide suggestion to customer service, R is personal authentication's information coefficient, when with
When personal information certification is completed at family, R is preset value, when user does not complete personal information certification, R=0.
Specifically, it is 20 that R here, which obtains preset value, and C1、C2、C3、C4、C5And C6Value range be to be more than or equal to
0；Above-mentioned promotion calculation formula it is found that there are many by way of rolling up long value and then becoming member, and each way has not
Same weight, the various hoisting way of reasonable disposition can effectively transfer the enthusiasm of user, improve the activity of the user, Jin Erti
Rise the conclusion of the business achievement of entire marketing model.
Light application marketing management method in mobile terminal proposed by the present invention, it will member's mode carries out pipe by Campaign Management Platform
Reason, improves the efficiency of management of member's mode, and various member's elements in perfect member's mode, such as membership grade, member
Grade is at long value and member's validity period etc.；A variety of membership grade operation ways and concrete operation step are more proposed, by this hair
The mobile terminal light application marketing management method of bright proposition, can promote the marketing effectiveness of member's mode.
In a kind of second embodiment of mobile terminal light application marketing management method proposed by the present invention, implement based on first
Example, the client includes merchandise module；The membership grade system further includes each basic discount of grade member；The method is also
Include:
Step S200: when detecting user when client purchase commodity, the Cloud Server obtains user information,
And judge whether user is member according to the user information.
If so, thening follow the steps S210: the Cloud Server is according to the original cost of commodity to be purchased, the membership grade of user and institute
State the purchase price that each basic discount of grade member calculates the commodity to be purchased.
If it is not, thening follow the steps S220: the Cloud Server sets the purchase price to the original cost of the commodity to be purchased.
Specifically, each basic discount of grade member here may is that primary 99 folding of member, intermediate 98 folding of member, advanced
85 folding of 95 folding of member, 9 folding of top member and diamond member.
By the above method, different grades of member possesses different exclusive discounts, promotes conclusion of the business conversion ratio.
In a kind of 3rd embodiment of mobile terminal light application marketing management method proposed by the present invention, implement based on second
, each commodity are provided with category information in the merchandise module, and the category information passes through the marketing management by operator
Platform selects from following category one and is determined: Bai Pin, black product, red product, Huang Pin, Lan Pin and orange product, the different category letters
The commodity of breath are provided with different category discounts；Step S210 includes:
Step S211: the Cloud Server obtains the category discount of commodity to be purchased, and according to the original cost of commodity to be purchased,
The category discount of the membership grade of user, each basic discount of grade member and commodity to be purchased calculates the commodity to be purchased
Purchase price.
Specifically, category discount here may is that 99 folding of Bai Pin, 97 folding of black product, 95 folding of red product, 98 folding of Huang Pin, Lan Pin
92 folding of 90 foldings and orange product.
By the above method, commodity are divided into different categories, and the commodity of different categories are provided with different category foldings
Button, it is convenient that batch operation and batch marketing management are carried out to commodity.
In a kind of fourth embodiment of mobile terminal light application marketing management method proposed by the present invention, implemented based on third
Example, step S211, later further include:
Step S300: the Cloud Server judges whether user is agency, wherein the agency includes at least three rank,
Each member can apply to become the agency of lowest level, and each junior agency is provided with 1 upper level agency, and each upper one
The settable multiple junior agencies of grade agency, agency promote rank according to the spending amount of itself and subordinate junior agency；It is different
The agency of rank, which is correspondingly arranged on different agencies and returns servant, to be led.
Step S310: if user is agency, the Cloud Server acts on behalf of rank and purchase price calculating according to user's
User's returns servant's volume.
Step S320: the Cloud Server pays the servant's volume that returns to the account of user after user completes process of purchase
Family.
Specifically, agency here is arranged altogether 3 grades, it is respectively as follows: the first order, the second level and the third level；Here difference
The agency of rank, which is correspondingly arranged on different agencies and returns servant, to be led specifically: it is 10% that the first order, which is returned servant and led, and the first order, which is returned servant and led, is
15%, it is 20% that the first order, which is returned servant and led,.
Acting on behalf of distribution model is component part important in marketing model, and purchase commodity are to enjoy returning after member becomes agency
Also commission can further promote conclusion of the business conversion ratio.
In a kind of 5th embodiment of mobile terminal light application marketing management method proposed by the present invention, implement based on the 4th
Example, the agency for most junior, which is not provided with superior agency and returns servant, leads；Step S300, later further include:
Step S400: if user is agency, the Cloud Server judges whether user is uppermost agency.
Step S410: if user is not most superior agency, the Cloud Server returns servant according to the superior agency of user and leads
And the purchase price calculate the upper level agency of user return servant's volume, wherein other than most superior agency, every first-level agent is equal
It is provided with superior agency and returns servant and lead.
Specifically, user does not have superior agency, does not just have naturally if user's acts on behalf of rank as highest (third quarter)
Superior agency returns servant.
Step S410: the servant's volume that returns that the upper level of the user is acted on behalf of is paid to user after user completes process of purchase
Upper level agency account.
It is led specifically, superior agency here returns servant are as follows: it is 10% that the superior agency of first order agency, which is returned servant and led, the second level
It is 20% that the superior agency of agency, which is returned servant and led,.
It by the above method, improves and acts on behalf of distribution model, junior's agency's shopping, which makes superior agency generate commission, can excite often
The desire of the junior agency of a Agent Development oneself, and then expand the number for entirely acting on behalf of team, increase sales volume.
In a kind of sixth embodiment of mobile terminal light application marketing management method proposed by the present invention, it is based on above-mentioned second
To the 5th embodiment, there are the exclusive commodity of member in the merchandise module；After step S220, later further include:
Step S221: the Cloud Server judges whether commodity to be purchased are the exclusive commodity of the member.
Step S222: when commodity to be purchased commodity exclusive for member, the Cloud Server is not responding to the buying behavior of user.
By the way that the exclusive commodity of member are arranged, the sense of honour and the sense of superiority of member can be increased, attract more user's meetings of opening
Member.
In a kind of 7th embodiment of mobile terminal light application marketing management method proposed by the present invention, it is based on the above-mentioned 4th
Or the 5th embodiment, step S300, later further include:
Step S500: if user is not agency, the Cloud Server judges not return servant's money as whether the member of agency has
Lattice.
Step S510: if the member not to act on behalf of, which has, is returned servant's qualification, it is not generation that the Cloud Server, which obtains described,
The servant that returns of the member of reason leads, wherein it is described be not agency member whether have return hire qualification and it is described be not agency member
Return servant lead by operator pass through the Campaign Management Platform determine.
Step S520: the Cloud Server is not led and purchase price calculating institute according to described for the servant that returns of the member of agency
It states the member not for agency and returns servant's volume.
Step S530: the servant's volume that returns not for the member of agency is paid to user's after user completes process of purchase
Account.
By the above method, non-proxy member can be also provided with shopping and return servant's function, not return servant for the member of agency
Rate generally will return servant and lead lower than agency above-mentioned, such as leads for the servant that returns of the member that acts on behalf of by not and be set as 5%, can certain journey
It motivates the shopping of non-proxy member to be intended on degree, and guarantees that will not return servant's system to existing agency causes too big impact.
In a kind of 8th embodiment of mobile terminal light application marketing management method proposed by the present invention, it is based on the above-mentioned 4th
Or the 5th embodiment；Step S310, later further include:
Step S600: the Cloud Server obtains department's information of user to determine the affiliated function of user, wherein operation
Person is provided with department's information to each agency by the Campaign Management Platform, and the department information table states which belongs to for the agency
One department, different Department formations have the different golden rates of department's product.
Step S610: servant's volume and the golden rate calculating of department product are returned in the cloud service according to should be returned to the affiliated portion
The door product amount of money.
Step S620: the product amount of money that should be returned to the affiliated function is paid to institute after user completes process of purchase
State the sector accounts of affiliated function.
Specifically, department's information includes 3 departments, respectively primary sector, secondary sector and third portion in the present embodiment
Door；Here the golden rate of department's product are as follows: primary sector 10%, secondary sector 15%, the third sector 10%.
By the above method, agency is divided into different departments, and extract in the department and own by certain golden rate of product
Agency return servant's volume as department's product gold, and by department's product Jin Cunzhi sector accounts, in this, as Determinadon fund or
Subsequent annual bonus fund.
In a kind of 9th embodiment of mobile terminal light application marketing management method proposed by the present invention, it is based on the above-mentioned 8th
Embodiment, the method also includes:
Step S700: the Cloud Server receives the distribution department commission that operator is inputted by the Campaign Management Platform
Instruction.
Step S710: Cloud Server judges whether the remaining sum of the sector accounts of the department of commission to be distributed is 0.
If so, thening follow the steps S720: doing nothing.
If it is not, thening follow the steps S730: the Cloud Server will be in the sector accounts of the department of the commission to be distributed
Remaining sum is averagely distributed in the account of all agencies of the department subordinate of the commission to be distributed.
By the above method, department's dividend can be carried out, with all agencies in excitation department.
In a kind of tenth embodiment of mobile terminal light application marketing management method proposed by the present invention, it is based on the above-mentioned 9th
Embodiment, the method also includes:
Step S800: the Cloud Server receives operator and checks department's commission by what the Campaign Management Platform inputted
Instruction.
Step S810: the Cloud Server manages the remaining sum in the sector accounts of department's commission to be viewed by the marketing
Platform is shown.
By the above method, the remaining sum in the account of department can be checked, facilitate carry out capital management.
In the description of this specification, reference term " embodiment ", " another embodiment ", " other embodiments " or "
The description of one embodiment~X embodiment " etc. mean specific features described in conjunction with this embodiment or example, structure, material or
Person's feature is included at least one embodiment or example of the invention.In the present specification, to the schematic table of above-mentioned term
Stating may not refer to the same embodiment or example.Moreover, specific features, structure, material, method and step or the spy of description
Point can be combined in any suitable manner in any one or more of the embodiments or examples.
It should be noted that, in this document, the terms "include", "comprise" or its any other variant are intended to non-row
His property includes, so that the process, method, article or the device that include a series of elements not only include those elements, and
And further include other elements that are not explicitly listed, or further include for this process, method, article or device institute it is intrinsic
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including being somebody's turn to do
There is also other identical elements in the process, method of element, article or device.
The embodiment of the present invention is described above, but the invention is not limited to above-mentioned specific embodiment parties
Formula, the above mentioned embodiment is only schematical, rather than restrictive, and those skilled in the art are in this hair
Under bright enlightenment, without breaking away from the scope protected by the purposes and claims of the present invention, many forms can be also made, this
It is belonged within protection of the invention a bit.
Claims (10)
1. a kind of mobile terminal light application marketing management method, which is characterized in that it is applied to mobile terminal light application marketing system, it is described
Marketing system includes Campaign Management Platform and Cloud Server；The Campaign Management Platform and Cloud Server communication connection, institute
Cloud Server is stated to connect with each client communication；The described method includes:
The Cloud Server receives operator and instruction is arranged by the member that the Campaign Management Platform inputs, and according to the meeting
Member's setting instruction generates membership grade system in member's module, wherein it includes to described member etc. that instruction, which is arranged, in the member
The membership grade sum of grade system, each membership grade head portrait, each membership grade title, each membership grade are at long value and each member etc.
The instruction that grade validity period is configured；
The Cloud Server has detected whether that user buys member's set meal by the client, wherein member's set meal
Quantity and membership grade sum are consistent, and the quantity of member's set meal is inputted by operator by the Campaign Management Platform
It determines, member's set meal includes the purchase amount of money and purchase membership grade；
If so, the Cloud Server sets the grade for having bought the user of member's set meal to the member's set meal purchased with user
Described in purchase the consistent membership grade of membership grade；
The Cloud Server has detected whether that user is supplemented with money by the client；
If so, the Cloud Server obtains the recharge amount of user, opens member's rule according to preset supplement with money and will supplement with money
The corresponding member of user setting, wherein described supplement with money opens member's rule and includes recharge amount and corresponding should open
Membership grade；
The Cloud Server obtain user at long value, set described for user gradation and reach each membership grade at long value
At the corresponding membership grade of long value, wherein described to be promoted by preset at long value promotion rule at long value, the growth
Value promoted rule include hoisting way and promoted calculation formula, the hoisting way include register, post, shares commodity, draw newly,
It buys commodity, provide suggestion to customer service, personal information certification；
The promotion calculation formula are as follows:
C=∑ (C1+3C2+3C3+5C4+C5+10C6)+R
Wherein, C is into long value, C1For number of registering, C2For number of posting, C3To share commodity number, C4To draw new number, C5For
Buy the transaction value of commodity, C6Item number is adopted for provide suggestion to customer service, and R is personal authentication's information coefficient, when user completes
When personal information authenticates, R is preset value, when user does not complete personal information certification, R=0.
2. light application marketing management method in mobile terminal as described in claim 1, which is characterized in that the client includes commodity
Module；The membership grade system further includes each basic discount of grade member；The method also includes:
When detecting user when client purchase commodity, the Cloud Server obtains user information, and according to the use
Family information judges whether user is member；
If so, the Cloud Server is rolled over substantially according to the original cost of commodity to be purchased, the membership grade of user and each grade member
Button calculates the purchase price of the commodity to be purchased；
If it is not, the Cloud Server sets the purchase price to the original cost of the commodity to be purchased.
3. light application marketing management method in mobile terminal as claimed in claim 2, which is characterized in that each quotient in the merchandise module
Product are provided with category information, and the category information selects one from following category by the Campaign Management Platform by operator
And determine: the commodity of Bai Pin, black product, red product, Huang Pin, Lan Pin and orange product, the different category information are provided with different categories
Discount；The Cloud Server is according to the original cost of commodity to be purchased, the membership grade of user and the basic discount meter of each grade member
The purchase price for calculating commodity to be purchased includes:
The Cloud Server obtains the category discount of commodity to be purchased, and according to the original cost of commodity to be purchased, member of user etc.
The category discount of grade, each basic discount of grade member and commodity to be purchased calculates the purchase price of the commodity to be purchased.
4. light application marketing management method in mobile terminal as claimed in claim 3, which is characterized in that the Cloud Server obtain to
The category discount of commodity is purchased, and is rolled over substantially according to the original cost of commodity to be purchased, the membership grade of user, each grade member
The category discount of button and commodity to be purchased calculates the purchase price of the commodity to be purchased, later further include:
The Cloud Server judges whether user is agency, wherein the agency includes at least three rank, each member
The agency of lowest level is applied to become, each junior agency is provided with 1 upper level agency, and each upper level agency is settable
Multiple junior agencies, agency promote rank according to the spending amount of itself and subordinate junior agency；The agency couple of different stage
It different agencies should be provided with returns servant and lead；
If user is agency, the Cloud Server according to user act on behalf of that rank and the purchase price calculate user return servant's volume；
The Cloud Server pays the servant's volume that returns to the account of user after user completes process of purchase.
5. light application marketing management method in mobile terminal as claimed in claim 4, which is characterized in that the Cloud Server judgement is used
Whether family is agency, later further include:
If user is agency, the Cloud Server judges whether user is uppermost agency；
If user is not most superior agency, the Cloud Server returns servant according to the superior agency of user and leads and the purchase price meter
That calculates the upper level agency of user returns servant's volume, wherein other than most superior agency, every first-level agent is provided with superior agency
Servant is returned to lead；
The servant's volume that returns for acting on behalf of the upper level of the user after user completes process of purchase is paid to the upper level agency of user
Account.
6. the mobile terminal light application marketing management method as described in claim 2-5 is any, which is characterized in that the merchandise module
In there are the exclusive commodity of member；The Cloud Server sets the purchase price to the original cost of the commodity to be purchased, also wraps later
It includes:
The Cloud Server judges whether commodity to be purchased are the exclusive commodity of the member；
When commodity to be purchased commodity exclusive for member, the Cloud Server is not responding to the buying behavior of user.
7. light application marketing management method in mobile terminal as described in claim 4 or 5, which is characterized in that the Cloud Server is sentenced
Whether disconnected user is agency, later further include:
If user is not agency, the Cloud Server judges not return servant's qualification as whether the member of agency has；
If the member not to act on behalf of, which has, is returned servant's qualification, the Cloud Server acquisition is described not to return servant for the member of agency
Rate, wherein it is described be not the member of agency whether have return hire qualification and it is described be not that the servant that returns of member of agency leads by behaviour
Author is determined by the Campaign Management Platform；
The Cloud Server according to it is described be agency member return servant lead and the purchase price to calculate described be not to act on behalf of
Member's returns servant's volume；
The servant's volume that returns not for the member of agency is paid to the account of user after user completes process of purchase.
8. light application marketing management method in mobile terminal as described in claim 4 or 5, which is characterized in that if the user is generation
Reason, the Cloud Server according to user act on behalf of that rank and the purchase price calculate user return servant's volume, later further include:
The Cloud Server obtains department's information of user to determine the affiliated function of user, wherein operator passes through the battalion
Pin pipe platform is provided with department's information to each agency, and the department information table is stated belongs to for the agency for which department, different
Department formation have the different golden rates of department's product；
Servant's volume and the golden rate calculating of department product are returned in the cloud service according to should be returned to affiliated function's product amount of money；
The product amount of money that should be returned to the affiliated function is paid to the affiliated function after user completes process of purchase
Sector accounts.
9. light application marketing management method in mobile terminal as claimed in claim 8, which is characterized in that the method also includes:
The Cloud Server receives operator and is instructed by the distribution department commission that the Campaign Management Platform inputs；
Cloud Server judges whether the remaining sum of the sector accounts of the department of commission to be distributed is 0；
If so, doing nothing；
If it is not, the Cloud Server by the remaining sum in the sector accounts of the department of the commission to be distributed be averagely distributed to it is described to
In the account for distributing all agencies of the department subordinate of commission.
10. light application marketing management method in mobile terminal as claimed in claim 9, which is characterized in that the method also includes:
The Cloud Server receives operator and checks that department's commission instructs by what the Campaign Management Platform inputted；
The Cloud Server shows the remaining sum in the sector accounts of department's commission to be viewed by the Campaign Management Platform
Show.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114255110A (en) * | 2021-12-24 | 2022-03-29 | 珠海南方数字娱乐公共服务中心 | Product distribution management system and method based on internet sales |
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