CN110322294B - Method and device for determining audience number, electronic equipment and storage medium - Google Patents
Method and device for determining audience number, electronic equipment and storage medium Download PDFInfo
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Abstract
The application provides a method, a device, electronic equipment and a storage medium for determining the number of audiences, wherein the determining method comprises the steps of obtaining attribute information of a target information carrier and change information of each target audience in at least one target audience through the target information carrier; inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain effective coverage area OTC information of target information played by a target information carrier and effective visibility PTC information corresponding to the OTC information; calculating the audience number of the target information by using the OTC information and the PTC information; the audience amount of the target information is sent to the user terminal. According to the audience quantity determining method and device, the audience quantity of the target information is calculated by using the audience quantity determining model based on the attribute information of the target information carrier and the change information of each target audience, and the accuracy rate of determining the audience quantity of the target information is improved.
Description
Technical Field
The application relates to the technical field of information media, in particular to a method and a device for determining audience number, electronic equipment and a storage medium.
Background
The outdoor information is played based on outdoor information carriers set up on the exterior of buildings or outdoor public places such as streets, squares and the like, such as neon lamps, posters, screens and the like. For each outdoor information carrier and the outdoor information played by the outdoor information carrier, the worker needs to determine the exposure effect generated by the worker, namely the audience number of the worker, so as to determine a reasonable outdoor information release decision.
Generally, a small sample group actively watches the designated outdoor information through a traditional investigation mode, then questionnaires are carried out to investigate the influence degree of the outdoor information on the small sample group, and finally the number of the audience of the outdoor information is calculated through the small sample.
However, the above method produces results that are highly subjective, resulting in a large error in the determined audience size.
Disclosure of Invention
In view of this, embodiments of the present disclosure provide a method, an apparatus, an electronic device, and a storage medium for determining an audience quantity, which can improve an accuracy of determining the audience quantity.
In a first aspect, an embodiment of the present application provides a method for determining an audience size, where the method includes:
acquiring attribute information of a target information carrier and variation information generated by each target audience in at least one target audience through the target information carrier;
inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain effective coverage area OTC information of target information played by the target information carrier and effective visibility PTC information corresponding to the OTC information;
calculating the audience number of the target information by using the OTC information and the PTC information;
and sending the audience number of the target information to a user terminal.
With reference to the first aspect, the present application provides a first possible implementation manner of the first aspect, wherein the attribute information of the target information carrier includes height information between the target information carrier and a horizontal ground, size information and orientation information of the target information carrier, state information of the target information when the target information carrier plays target information, and quantity information of other information carriers that are viewed by the target audience while the target information carrier plays the target information in a target range; wherein the target range is determined by a distance from the target information carrier being smaller than a first predetermined distance.
With reference to the first aspect, an embodiment of the present application provides a second possible implementation manner of the first aspect, where the change information includes gaze track information, dwell time, and moving speed;
the obtaining of the variation information of each target audience through the target information carrier includes:
aiming at each target audience, the sight track information generated when the target audience passes through the target information carrier is obtained by using an eye tracker worn by the target audience;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
With reference to the first aspect, an embodiment of the present application provides a third possible implementation manner of the first aspect, where the inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain effective coverage OTC information of the target information played by the target information carrier and effective visibility PTC information corresponding to the OTC information includes:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and the sub PTC information corresponding to each target position information;
and calculating the average value of the plurality of pieces of target position information and the sub PTC information corresponding to each piece of target position information to obtain the PTC information.
With reference to the second possible implementation manner of the first aspect, an embodiment of the present application provides a fourth possible implementation manner of the first aspect, where the method further includes:
acquiring people flow information in the preset range;
the calculating the audience number of the target information by using the OTC information and the PTC information comprises the following steps:
and performing product calculation on the OTC information, the PTC information corresponding to the OTC information and the people flow information, and taking the obtained product as the number of the audience of the target information.
In a second aspect, an embodiment of the present application further provides an apparatus for determining an audience quantity, where the apparatus includes:
the acquisition module is used for acquiring the attribute information of the target information carrier and the change information of each target audience in at least one target audience through the target information carrier;
the determining module is used for inputting the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information;
the calculation module is used for calculating the audience number of the target information by using the OTC information and the PTC information;
and the sending module is used for sending the audience number of the target information to the user terminal.
With reference to the second aspect, the present embodiments provide a first possible implementation manner of the second aspect, where the change information includes gaze track information, dwell time and moving speed; the module includes when obtaining the attribute information of the target information carrier, and the change information that each target audience in at least one target audience produced through the target information carrier:
aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through the target information carrier;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
With reference to the second aspect, an embodiment of the present application provides a second possible implementation manner of the second aspect, where when the determining module inputs the attribute information and the change information into a pre-trained audience quantity determining model to obtain effective coverage OTC information of target information played by the target information carrier and effective visibility PTC information corresponding to the OTC information, the determining module includes:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and the sub PTC information corresponding to each target position information;
and carrying out average calculation on the plurality of target position information and the sub PTC information corresponding to each target position information to obtain the PTC information.
In a third aspect, an embodiment of the present application further provides an electronic device, where the electronic device includes: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is running, the machine-readable instructions being executable by the processor to perform the steps of the audience size determination method according to the first aspect, the first possible implementation manner of the first aspect, or the fourth possible implementation manner of the first aspect.
In a fourth aspect, the present application further provides a computer-readable storage medium, where the computer-readable storage medium stores thereon a computer program, and the computer program is executed by a processor to perform the steps of the audience quantity determination method according to the first aspect, the first possible implementation manner of the first aspect, or any one of the fourth possible implementation manner of the first aspect.
The method for determining the number of the audiences comprises the steps of obtaining attribute information of a target information carrier and change information of each target audience in at least one target audience through the target information carrier; inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain effective coverage area OTC information of target information played by a target information carrier and effective visibility PTC information corresponding to the OTC information; calculating the audience number of the target information by using the OTC information and the PTC information; the audience amount of the target information is sent to the user terminal. According to the method and the device, based on the attribute information of the target information carrier and the change information of each target audience, the audience quantity of the target information is calculated by utilizing the audience quantity determining model, the problem that in the prior art, the audience quantity of the target information is determined only through a traditional investigation mode, so that the accuracy rate is low due to subjectivity is solved, and the accuracy rate of determining the audience quantity of the target information is improved.
In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.
FIG. 1 is a flow chart illustrating a method for audience size determination provided by an embodiment of the present application;
FIG. 2 is a schematic diagram illustrating an audience size prediction apparatus according to an embodiment of the present disclosure;
fig. 3 shows a schematic structural diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
Generally, a small sample group actively watches the designated outdoor information through a traditional investigation mode, then questionnaires are carried out to investigate the influence degree of the outdoor information on the small sample group, and finally the number of the audience of the outdoor information is calculated through the small sample. However, the above method produces results that are highly subjective, resulting in a large error in the determined audience size. In view of the above problems, the method, the device, the electronic device and the storage medium for determining the audience number provided by the embodiments of the application can improve the accuracy of determining the audience number.
For the convenience of understanding the embodiments of the present application, a method for determining the number of audiences disclosed in the embodiments of the present application will be described in detail first.
As shown in fig. 1, a flowchart of a method for determining audience size when a server is used as an execution subject according to an embodiment of the present application is shown, which includes the following specific steps:
s101, obtaining attribute information of the target information carrier and variation information generated by each target audience through the target information carrier.
Here, the target information may include news, advertisements, and the like.
In the implementation, the attribute information of the object information carrier includes height information between the object information carrier and the horizontal ground, size information and orientation information of the object information carrier, state information of the object information when the object information carrier plays the object information, and quantity information of other information carriers which are watched when the object audience can watch the object information when the object information carrier plays the object information in the object range; the target range is determined by the distance between the target range and the target information carrier being smaller than the first preset distance, and the other watched information carriers show that the target audience can see other information played by the other information carriers.
Here, the height information between the object information carrier and the horizontal ground and the size information of the object information carrier can be obtained by actual measurement using a measuring scale, the orientation information of the object information carrier can be measured using a compass, and of course, the height information, the size information and the orientation information can also be obtained by searching data recorded when the object information carrier is created.
The state information of the target information when the target information carrier plays the target information includes dynamic state (such as video form, picture carousel form, etc.) and static state (such as poster form, picture form, etc.).
In a specific implementation, the change information includes line-of-sight track information, dwell time, and movement speed.
Specifically, aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through a target information carrier; for example, whether the target audience transfers the sight to the direction of the target information carrier, the time length of the sight of the target audience staying in the direction of the target information carrier, whether the target audience secondarily transfers the sight to the direction of the target information carrier, whether the target audience transfers the sight to the direction of other information carriers, and the like.
Acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target audience can watch the target information played by the target information carrier.
Here, the second preset distance may be the same as or different from the first preset distance, and this is not specifically limited in this application.
S102, inputting the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information.
In specific implementation, a large number of samples are used for training the audience quantity determination model in advance, and parameters of the audience quantity determination model are adjusted in time, so that the result accuracy calculated by the audience quantity determination model is high.
Specifically, after the attribute information and the change information are input into a pre-trained audience quantity determination model, the audience quantity determination model calculates the attribute information and the change information to obtain (Opportunity to Contact, OTC) information, a plurality of target position information in the OTC information, and child (PTC) information corresponding to each target position information; the target position indicated by each target position information is a position within a position range indicated by the OTC information, and the sub PTC information corresponding to each target position information, namely, the probability value of the target information played by the target information carrier viewed by all audiences when each target position information is obtained.
Further, the audience quantity determination model calculates the average value of the target position information and the sub-PTC information corresponding to each target position information to obtain the PTC information.
It should be noted that the audience quantity determination model may also perform mean square error calculation on the plurality of target location information and the sub PTC information corresponding to each target location information, or perform calculation by using weights, and the like, and is not limited to the averaging calculation in the embodiment of the present application.
S103, calculating the audience number of the target information by using the OTC information and the PTC information.
In a specific implementation, the total traffic within the target range may be obtained by using the image capturing apparatus, and of course, the total traffic may also be obtained according to other manners such as Location Based Service (LBS).
Specifically, the OTC information, the PTC information corresponding to the OTC information, and the people flow rate information are subjected to an arithmetic operation, and the obtained product is used as the audience number of the target information, that is, the audience number of the information that the target information carrier may watch in the total people flow rate.
S104, the audience quantity of the target information is sent to the user terminal.
After the number of the audiences of the target information is determined, the number of the audiences of the target information is sent to the user terminal, so that a user can adjust the delivery strategy aiming at the target information carrier according to the number of the audiences, and accurate delivery is realized to a certain degree.
The method for determining the number of the audiences comprises the steps of obtaining attribute information of a target information carrier and change information of each target audience in at least one target audience through the target information carrier; inputting the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information; calculating the audience number of the target information by using the OTC information and the PTC information; the audience amount of the target information is sent to the user terminal. According to the audience quantity determination method and device, based on the attribute information of the target information carrier and the change information of each target audience, the audience quantity of the target information is calculated by using the audience quantity determination model, the subjectivity of determining the audience quantity of the target information only through a traditional investigation mode in the prior art is avoided, and the accuracy of determining the audience quantity of the target information is improved.
Based on the same inventive concept, the embodiment of the present application further provides a device for predicting the audience number corresponding to the method for determining the audience number, and because the principle of solving the problem by the device in the embodiment of the present application is similar to the method for determining the audience number in the embodiment of the present application, the implementation of the device may refer to the implementation of the method, and repeated details are not repeated.
Referring to fig. 2, a device for determining audience size according to another embodiment of the present application includes:
a first obtaining module 201, configured to obtain attribute information of a target information carrier, and change information of each target audience of at least one target audience, where the change information is generated by the target information carrier;
the determining module 202 is configured to input the attribute information and the change information into a pre-trained audience quantity determining model, so as to obtain effective coverage OTC information of the target information played by the target information carrier and effective visibility PTC information corresponding to the OTC information;
a calculating module 203, configured to calculate the audience number of the target information by using the OTC information and the PTC information;
a sending module 204, configured to send the audience quantity of the target information to the user terminal.
In one embodiment, the change information includes sight-line trajectory information, stay time length, and moving speed;
the first obtaining module 201, when obtaining the variation information generated by each target audience through the target information carrier, includes:
aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through the target information carrier;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
In another embodiment, when the determining module 202 inputs the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information, the method includes:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and the sub PTC information corresponding to each target position information;
and carrying out average calculation on the plurality of target position information and the sub PTC information corresponding to each target position information to obtain the PTC information.
In another embodiment, the determining device further includes:
a second obtaining module 205, configured to obtain people flow information within the preset range;
when the calculating module 203 calculates the audience number of the target information by using the OTC information and the PTC information, the calculating module includes:
and performing product calculation on the OTC information, the PTC information corresponding to the OTC information and the people flow information, and taking the obtained product as the number of the audience of the target information.
Fig. 3 illustrates a structure of an electronic device 300 according to an embodiment of the present invention, where the electronic device 300 includes: at least one processor 301, at least one network interface 304 or other user interface 303, memory 305, at least one communication bus 302. A communication bus 302 is used to enable connective communication between these components. The electronic device 300 optionally contains a user interface 303 including a display (e.g., touchscreen, LCD, CRT, Holographic (Holographic) or projection (Projector), etc.), a keyboard or a pointing device (e.g., mouse, trackball (trackball), touch pad or touchscreen, etc.).
In some embodiments, memory 305 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:
an operating system 3051, containing various system programs, for implementing various basic services and for handling hardware-based tasks;
the application module 3052 contains various applications, such as a desktop (launcher), a Media Player (Media Player), a Browser (Browser), etc., for implementing various application services.
In an embodiment of the invention, the processor 301, by invoking programs or instructions stored in the memory 305, is configured to:
acquiring attribute information of a target information carrier and variation information generated by each target audience in at least one target audience through the target information carrier;
inputting the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information;
calculating the audience number of the target information by using the OTC information and the PTC information;
and sending the audience number of the target information to a user terminal.
Optionally, the processor 301 executes a method in which the attribute information of the object information carrier includes height information between the object information carrier and a horizontal ground, size information and orientation information of the object information carrier, state information of the object information when the object information carrier plays object information, and information of the number of other information carriers that can be viewed by the target audience in a target range while the object information carrier plays the object information; wherein the target range is determined by a distance from the target information carrier being smaller than a first predetermined distance.
Optionally, in the method executed by the processor 301, the change information includes gaze track information, dwell time and moving speed;
the obtaining of the variation information of each target audience through the target information carrier includes:
aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through the target information carrier;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
Optionally, in the method executed by the processor 301, the inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information includes:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and the sub PTC information corresponding to each target position information;
and carrying out average calculation on the plurality of target position information and the sub PTC information corresponding to each target position information to obtain the PTC information.
Optionally, the processor 301 executes a method further including:
acquiring people flow information in the preset range;
the calculating the audience number of the target information by using the OTC information and the PTC information comprises the following steps:
and performing product calculation on the OTC information, the PTC information corresponding to the OTC information and the people flow information, and taking the obtained product as the number of the audience of the target information.
The computer program product of the method and the apparatus for determining the audience size provided in the embodiment of the present application includes a computer readable storage medium storing a program code, and instructions included in the program code may be used to execute the method in the foregoing method embodiment.
Specifically, the storage medium can be a general-purpose storage medium, such as a removable disk, a hard disk, or the like, and when the computer program on the storage medium is executed, the method for determining the audience size can be executed, so that the accuracy of determining the audience size of the target information can be improved.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (6)
1. A method for determining audience size, comprising:
acquiring attribute information of a target information carrier and variation information generated by each target audience in at least one target audience through the target information carrier; the change information comprises sight line track information, stay time and moving speed;
inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain effective coverage area OTC information of target information played by the target information carrier and effective visibility PTC information corresponding to the OTC information, wherein the PTC information is a probability value of all audiences watching the target information played by the target information carrier;
calculating the audience number of the target information by using the OTC information and the PTC information;
sending the audience number of the target information to a user terminal;
the inputting the attribute information and the change information into a pre-trained audience quantity determination model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information includes:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and sub PTC information corresponding to each target position information, wherein the sub PTC information is a probability value of target information played by all audiences watching a target information carrier when each target position information is obtained;
calculating the mean value by utilizing the sub PTC information corresponding to each target position information to obtain the PTC information;
the obtaining of the variation information of each target audience through the target information carrier includes:
aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through the target information carrier;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
2. The method as claimed in claim 1, wherein the attribute information of the object information carrier includes height information between the object information carrier and a horizontal ground, size information and orientation information of the object information carrier, status information of the object information when the object information carrier plays the object information, and quantity information of other information carriers viewed by the object audience when the object information carrier plays the object information; wherein the target range is determined by a distance from the target information carrier being smaller than a first predetermined distance.
3. The determination method according to claim 1, further comprising:
acquiring people flow information in the preset range;
the calculating the audience number of the target information by using the OTC information and the PTC information comprises the following steps:
and performing product calculation on the OTC information, the PTC information corresponding to the OTC information and the people flow information, and taking the obtained product as the number of the audience of the target information.
4. An apparatus for determining audience size, comprising:
the first acquisition module is used for acquiring the attribute information of the target information carrier and the change information of each target audience in at least one target audience through the target information carrier; the change information comprises sight line track information, stay time and moving speed;
the determining module is used for inputting the attribute information and the change information into a pre-trained audience number determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information, wherein the PTC information is the probability value of the target information played by the target information carrier watched by all audiences;
the calculation module is used for calculating the audience number of the target information by using the OTC information and the PTC information;
the sending module is used for sending the audience number of the target information to a user terminal;
when the determining module inputs the attribute information and the change information into a pre-trained audience quantity determining model to obtain the effective coverage area OTC information of the target information played by the target information carrier and the effective visibility PTC information corresponding to the OTC information, the determining module comprises:
calculating the attribute information and the change information by using a pre-trained audience quantity determination model to obtain the OTC information, a plurality of target position information in the OTC information and sub PTC information corresponding to each target position information, wherein the sub PTC information is a probability value of target information played by all audiences watching a target information carrier when each target position information is obtained;
calculating the mean value by utilizing the sub PTC information corresponding to each target position information to obtain the PTC information;
the module includes when obtaining the attribute information of the target information carrier, and the change information that each target audience in at least one target audience produced through the target information carrier:
aiming at each target audience, the eye tracker worn by the target audience is used for acquiring sight track information generated when the target audience passes through the target information carrier;
acquiring the stay time and the moving speed of the target audience in a preset range corresponding to the target information carrier by using the camera equipment corresponding to the target information carrier; the preset range is a first range determined by that the distance between the preset range and the target information carrier is smaller than a second preset distance, and an overlapping range between the preset range and a second range determined by that the target information carrier plays the target information can be observed by the target audience.
5. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating over the bus when the electronic device is operating, the machine-readable instructions when executed by the processor performing the steps of the method of audience size determination as defined in any of claims 1 to 3.
6. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of a method for determining an audience size as claimed in any one of claims 1 to 3.
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| CN113286179B (en) * | 2021-04-21 | 2022-09-30 | 北京爱奇艺科技有限公司 | Processing method and device for jumping-out curve, electronic equipment and storage medium |
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