CN110298700A - A kind of System and method for for advertising of howling - Google Patents
A kind of System and method for for advertising of howling Download PDFInfo
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- CN110298700A CN110298700A CN201910570646.6A CN201910570646A CN110298700A CN 110298700 A CN110298700 A CN 110298700A CN 201910570646 A CN201910570646 A CN 201910570646A CN 110298700 A CN110298700 A CN 110298700A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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Abstract
The present invention provides a kind of System and method fors of advertising of howling, the system of the howl advertising includes that user client, display, video acquisition module, voice acquisition module, prize distributing cabinet and power module are read aloud in data server, advertiser client, advertisement, advertiser client and advertisement read aloud user client with the data server two-way communication；Display is read aloud for advertisement and is interacted between user and the data server；Video data is read aloud in the advertisement that the video acquisition module reads aloud user for acquiring the advertisement；Voice data is read aloud in the advertisement that the voice acquisition module reads aloud user for acquiring the advertisement；The prize distributing cabinet is for storing and providing prize.Motivating advertisements to read aloud user by the way that various prizes are arranged actively select advertisement to read aloud, and advertising is to be oriented to, and read aloud user to advertisement there is no restriction with the active behavior that user is read aloud in advertisement, and advertising efficiency, reduction advertising cost thus can be improved.
Description
Technical field
The present invention relates to advertizing technical fields, and in particular to a kind of System and method for for advertising of howling.
Background technique
In current business activity, advertisement is that business propagates essential a part, as increasingly fierce business is competing
It strives, more and more businessmans start to pay attention to advertising and the dispensing of commodity.The mode of advertising and dispensing is varied, often
That sees mainly has the modes such as magazine, newspaper, brochure, billboard, radio station, TV, internet, these advertisings and dispensing side
Though formula itself has both advantages and disadvantages but has its common shortcoming, that is, the effect of advertisement greatly depend on businessman itself publicity and
The degree of participation of the active behavior of dispensing, crowd audient is not high, and advertising efficiency is by larger limitation.
Chinese patent CN104992346A discloses a kind of advertisement promotion system, and the advertisement promotion system includes developer
Server, for providing operating platform to developer and providing service to businessman, developer can be controlled by server platform
The time of promotion message set by businessman and the distribution permission of businessman, can be directly in server platform between developer and businessman
The number of upper carry out reimbursement of expense, expense is determined according to the time of promotion message required for businessman；Client platform, Shang Jiake
The information to be promoted is set in client platform, the client has the function of infinitely to receive and the popularization in 50 meters, visitor
Family end can obtain automatically retail shop nearby in 50 meters mobile population cellphone information, can send automatically the promotion message of businessman's setting to
On the mobile phone of mobile population.The advertisement promotion system of the patent can only obtain the cellphone information of minority crowd and carry out advertisement promotion
And mobile population passively receives the promotion message of businessman's setting, advertising efficiency is restricted.
Chinese patent CN107665446A discloses a kind of advertisement placement method that individual is propagated based on business, advertizing
The advertisement media trade and investment promotion platform relied on is traditional virtual cloud platform, it mainly in the form of mobile phone A pp and computer software into
Row feature operation only needs to upload to advertising piece on advertisement media trade and investment promotion platform as advertiser, advertisement media
Trade and investment promotion platform distributes advertisement video automatically, and outdoor propagation person is allowed to go to the biggish urban district of flow of the people or the biggish place of other flows of the people
It carries out advertisement and plays dispensing.Under this business model, the payment of the labour remuneration of outdoor propagation person is directly carried out with advertiser
Docking, allow advertiser more efficiently and easily propagating advertisement simultaneously, also ensure advertizing propagation face it is extensive, allow each
The packet of commonly using day that outdoor propagation person can not only be provided with this tablet computer is used as wrapping, additionally it is possible in use process
Middle earning labour remuneration, greatly increases the enthusiasm of outdoor propagation person's purchase, and the operator of advertisement media trade and investment promotion platform can also obtain
Obtain reasonable economic well-being of workers and staff.Although the advertisement placement method of the patent can be accomplished to be benefited in many ways, its advertising needs spy
Fixed outdoor propagation person and the common packet of the tablet computer day with advertisement broadcasting function, not everybody each may participate in, advertisement a surname
Transfer efficiency is still somewhat limited.
Summary of the invention
The purpose of the present invention is to provide a kind of System and method fors of advertising of howling, and are declared with solving advertisement in the prior art
The not high problem of transfer efficiency, its technical solution is as follows: a kind of system for advertising of howling, comprising:
User client is read aloud in data server, advertiser client and advertisement, the advertiser client and described wide
Announcement read aloud user client with the data server two-way communication, the advertiser client for advertiser obtain thrown
Put the ad data and award data of advertisement, the advertisement, which reads aloud user client and for advertisement reads aloud user and obtain, reads aloud extensively
The ad data and award data of announcement；
Display, the display are bi-directionally connected with the data server, and the display is read aloud for the advertisement
It is interacted between user and the data server；
Video acquisition module, the video acquisition module are connect with the data server, and the video acquisition module is used
Video data is read aloud in acquiring the advertisement that user is read aloud in the advertisement；
Voice acquisition module, the voice acquisition module are connect with the data server, and the voice acquisition module is used
Voice data is read aloud in acquiring the advertisement that user is read aloud in the advertisement；
Prize distributing cabinet, the prize distributing cabinet are bi-directionally connected with the data server, and the prize distributing cabinet is used for
Storage and granting prize；
Power module, the power module connect with the data server and provide electric energy.
Preferably, the ad data includes types of adverstising, the quantity of every series advertisements, each series advertisements by amount of reading and advertisement
Situation analysis report is read aloud, the advertisement reads aloud the advertisement that situation analysis report includes each advertisement release position and reads aloud situation and difference
Situation is read aloud in advertisement；The award data includes prize type, the quantity of every kind of prize, various prizes by the amount of getting and prize
Distribute situation analysis report, the prize distribution situation analysis report includes the prize distribution situation and difference of each advertisement release position
The distribution situation of class prize；
Preferably, the data server includes wireless network communication module, data processing module and data memory module,
The wireless network communication module is connect with the data processing module, the data processing module and the data memory module
Connection；
The video acquisition module and the voice acquisition module are by the wireless network communication module by the advertisement
It reads aloud video data and the advertisement reads aloud voice data transmission to the data processing module, the prize distributing cabinet passes through institute
It states wireless network communication module and prize distribution data is transmitted to the data processing module, the data processing module passes through institute
It states wireless network communication module and controls the prize distributing cabinet granting prize, the data memory module stores the advertisement and reads aloud
Video data, the advertisement read aloud the processing data of voice data and the data processing module.
Preferably, the data processing module differentiates that voice data is read aloud in the advertisement and institute is bright by speech recognition algorithm
Read the consistency of advertisement.
A method of howl advertising is carried out using the system of above-mentioned howl advertising, is included the following steps:
Step 1: advertisement reads aloud user's registration and reads aloud account；
Step 2: user's browse advertisements and prize list are read aloud in the advertisement, are selected and are read aloud advertisement；
Step 3: advertising system differentiates the validity of read advertisement；
Step 4: the advertisement reads aloud user and selects prize, and prize distributing cabinet provides the prize.
Preferably, the logon mode that account is read aloud described in step 1 is phone number registration or application software registration.
Preferably, the bright read mode that advertisement is read aloud described in step 2 is that individual reads aloud alone or more people collectives read aloud.
Preferably, step 3 includes the following steps:
The first voice data that acquisition advertisement is read aloud；
Noise reduction process is filtered to first voice data and forms second speech data；
Voice recognition processing is carried out to the second speech data；
The speech recognition result of the second speech data is matched with read advertisement, judges the second voice number
According to the consistency with read advertisement.
It preferably, further include acquiring advertisement and reading aloud the advertisement of user to read aloud video data in step 3.
Preferably, it includes red packet, product that prize described in step 4, which includes prize or virtual prize, the virtual prize in kind,
Point and discount coupon.
Present invention advantageous effects obtained are:
1) present invention motivates advertisements to read aloud user by the way that various prizes are arranged actively advertisement to be selected to read aloud, and individual is alone
It reads aloud or mode that more people collectives read aloud can promote advertisement and read aloud sense of participation of the user in advertising, enhancing advertisement is read aloud
For user to the deep impression of advertisement, advertising reads aloud the active behavior of user with advertisement as guiding, and reads aloud user to advertisement
There is no restriction, and advertising efficiency thus can be improved, and reduces advertising cost；
2) advertiser client in the present invention and advertisement read aloud user client can obtain extensively from data server
Announcement reads aloud situation analysis report and prize distribution situation analysis report, and realization is read aloud advertisement and the dynamic monitoring of prize distribution,
Facilitate advertiser to carry out analysis and regulation in time according to actual conditions, thus can promote advertising effect.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, this hair
Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is a kind of structural schematic diagram of the system for advertising of howling of the present invention；
Fig. 2 is a kind of structural schematic diagram of the data server of the system for advertising of howling of the present invention；
Fig. 3 is a kind of overall flow figure of the method for advertising of howling of the present invention；
Fig. 4 is a kind of flow chart of the read ad effectiveness of differentiation of the method for advertising of howling of the present invention.
Specific embodiment
Hereinafter reference will be made to the drawings, describes technical solution of the present invention in detail by way of example.It needs to illustrate herein
, the descriptions of the manners of these embodiments are used to facilitate the understanding of the present invention, but and does not constitute a limitation of the invention.
Embodiment one
As depicted in figs. 1 and 2, a kind of system for advertising of howling, comprising:
User client is read aloud in data server, advertiser client and advertisement, the advertiser client and described wide
Announcement read aloud user client with the data server two-way communication, the advertiser client for advertiser obtain thrown
Put the ad data and award data of advertisement, the advertisement, which reads aloud user client and for advertisement reads aloud user and obtain, reads aloud extensively
The ad data and award data of announcement；
Display, the display are bi-directionally connected with the data server, and the display is read aloud for the advertisement
It is interacted between user and the data server；
Video acquisition module, the video acquisition module are connect with the data server, and the video acquisition module is used
Video data is read aloud in acquiring the advertisement that user is read aloud in the advertisement；
Voice acquisition module, the voice acquisition module are connect with the data server, and the voice acquisition module is used
Voice data is read aloud in acquiring the advertisement that user is read aloud in the advertisement；
Prize distributing cabinet, the prize distributing cabinet are bi-directionally connected with the data server, and the prize distributing cabinet is used for
Storage and granting prize；
Power module, the power module connect with the data server and provide electric energy.
The ad data includes that types of adverstising, the quantity of every series advertisements, each series advertisements by amount of reading and advertisement read aloud feelings
Condition analysis report, the advertisement read aloud the advertisement that situation analysis report includes each advertisement release position and read aloud situation and different advertisements
Read aloud situation；The award data includes that prize type, the quantity of every kind of prize, various prizes by the amount of getting and prize distribute feelings
Condition analysis report, the prize distribution situation analysis report include the prize distribution situation and inhomogeneity prize of each advertisement release position
Distribution situation；
The data server includes wireless network communication module, data processing module and data memory module, the nothing
Line network communication module is connect with the data processing module, and the data processing module is connect with the data memory module；
The advertisement is read aloud video by the wireless network communication module by the video acquisition module and the voice acquisition module
Data and the advertisement read aloud voice data transmission to the data processing module, and the prize distributing cabinet passes through the wireless network
Prize distribution data are transmitted to the data processing module by network communication module, and the data processing module passes through the wireless network
Network communication module controls the prize distributing cabinet and provides prize, and the data memory module stores the advertisement and reads aloud video counts
The processing data of voice data and the data processing module are read aloud according to, the advertisement.
The advertisement reads aloud user and reads aloud user client by the two dimensional code on the scanning display, active downloads ad
End app, attention location system wechat public platform or other staff the modes such as share and read aloud Account Registration and clear after succeeding in registration
It lookes at advertisement and prize list, selects and read aloud selected advertisement, the video acquisition module and the voice acquisition module are adopted respectively
Collect the advertisement and read aloud the advertisement of user and read aloud video data and voice data is read aloud in advertisement, passes through the wireless communication mould
Block is transmitted to the data processing module and is handled using filtering noise reduction algorithm and speech recognition algorithm, differentiates that the advertisement is bright
Read voice data and read aloud advertisement consistency, if read aloud advertisement be it is effective, the data processing module passes through the nothing
Line network communication module sends instructions to the prize distributing cabinet, and the prize distributing cabinet provides prize, and the prize is distributed
The prize distribution data of cabinet can be transmitted to the data processing module by the wireless network communication module and are shown in described
On display, user is read aloud so as to the advertisement and is noted.
The data memory module stores advertisement in each period and reads aloud number, the advertisement amount of reading aloud and prize distribution number
It is counted according to and by the data server, the Various types of data in the data memory module can independently be selected by the advertiser
It selects and is artificially deleted or periodically removed；The data server is docked by the advertiser client to obtain in the advertiser
It takes advertisement to read aloud situation analysis report and prize distribution situation analysis report, checks, deletes, managing in the data memory module
Number is read aloud in the advertisement of launched advertisement, crowd is read aloud in advertisement, the advertisement amount of reading aloud and carries out comprehensive analysis to advertisement release position
Optimum selecting is carried out, check, delete, managing the prize distribution data of launched advertisement in the data memory module and is analyzed each
The pouplarity of class prize, the advertiser client can also remind advertiser to be replenished in time in prize deficiency；Institute
It states advertisement and reads aloud user and user client read aloud by the advertisement dock the data server and read aloud situation to obtain advertisement
Analysis report and prize distribution situation analysis report, check, delete, managing the wide of read aloud advertisement in the data memory module
Announcement reads aloud number, crowd is read aloud in advertisement, the advertisement amount of reading aloud and prize distribute data.
Preferably ad sites, the dense population region is arranged in dense population region in the system of the howl advertising
Including all kinds of stations, airport, market, restaurant, school etc..Different rewards are set according to different location, can be arranged on airport AT STATION
The reward of ticket air ticket red packet can be arranged coupon in market restaurant and reward, and stationery toy class can be arranged in school and reward, specifically simultaneously
It does not limit.
User client is read aloud in the advertiser client and the advertisement can obtain institute from the data server
It states advertisement and reads aloud situation analysis report and prize distribution situation analysis report, realization is read aloud advertisement and prize distribution is moved
State monitoring, facilitates the advertiser to carry out analysis and regulation in time according to actual conditions, thus can promote advertising effect.
As shown in Figure 3 and Figure 4, a method of howl advertising is carried out using the system of above-mentioned howl advertising, including
Following steps:
Step 1: advertisement reads aloud user's registration and reads aloud account, and the logon mode for reading aloud account is phone number registration
Or application software registration, the application software registration include but is not limited to wechat Account Registration, Alipay account registration, QQ account
User client registration, or the wechat public platform platform by establishing the howl advertising system are read aloud in registration or advertisement, are made
Advertisement read aloud user pay close attention to wechat public platform registered, in order to businessman to advertisement read aloud user it is accurate acquisition with
For the purpose of reading aloud priority assignation；
Step 2: user's browse advertisements and prize list are read aloud in the advertisement, select and read aloud advertisement, and the advertisement includes
But be not limited to all kinds of Commdity advertisements, wanted advertisement, tourism advertisement advertisement, Lost, blessing language, vindication language etc., it is described
Prize includes but is not limited to article reward and ticket reward, and different advertisements may specify different prizes, described to read aloud reading aloud for advertisement
Mode is that individual reads aloud alone or more people collectives read aloud；
Step 3: advertising system differentiates the validity of read advertisement, specifically comprises the following steps:
Video data is read aloud in the advertisement that the first voice data and the advertisement that acquisition advertisement is read aloud read aloud user, described wide
Announcement reads aloud video data, and number is read aloud in advertisement for identification；
Noise reduction process is filtered to first voice data and forms second speech data；
Voice recognition processing is carried out to the second speech data；
The speech recognition result of the second speech data is matched with read advertisement, judges the second voice number
According to the consistency with read advertisement.
If the second speech data is consistent with read advertisement, it can differentiate that read advertisement is effective；If second voice
Data and read advertisement are inconsistent, can differentiate that read advertisement is invalid, and user is read aloud in the advertisement need to read aloud selected advertisement again
Or selection is abandoned reading aloud selected advertisement；It should be noted that if read aloud for more people collectives, first voice data and described the
Two voice data should be respectively processed according to the sound characteristic that user is read aloud in the advertisement；
Step 4: the advertisement reads aloud user and selects prize, and prize distributing cabinet provides the prize, it should be noted that
Prize ways of distribution is interpreted as being not limited to the prize distributing cabinet granting, may also include artificial provide and gets with designated place
Deng.The prize is understood to include prize or virtual prize in kind, the virtual prize include but is not limited to red packet, integral and
Discount coupon etc..
Motivating the advertisement to read aloud user by the various prizes of setting actively selects advertisement to read aloud, and the individual is alone
It reads aloud or mode that more people collectives read aloud can promote the advertisement and read aloud sense of participation of the user in advertising, described in enhancing
Advertisement reads aloud user to the deep impression of advertisement, and advertising reads aloud the active behavior of user with the advertisement as guiding, and right
User is read aloud in the advertisement, and there is no restriction, and advertising efficiency and effect thus can be improved.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of system for advertising of howling characterized by comprising
User client is read aloud in data server, advertiser client and advertisement, and the advertiser client and the advertisement are bright
User client is read with the data server two-way communication, and the advertiser client is launched wide for advertiser's acquisition
The ad data and award data of announcement, the advertisement read aloud user client and read aloud the read aloud advertisement of user's acquisition for advertisement
Ad data and award data；
Display, the display are bi-directionally connected with the data server, and the display reads aloud user for the advertisement
It is interacted between the data server；
Video acquisition module, the video acquisition module are connect with the data server, and the video acquisition module is for adopting
Collect the advertisement and read aloud the advertisement of user and reads aloud video data；
Voice acquisition module, the voice acquisition module are connect with the data server, and the voice acquisition module is for adopting
Collect the advertisement and read aloud the advertisement of user and reads aloud voice data；
Prize distributing cabinet, the prize distributing cabinet are bi-directionally connected with the data server, and the prize distributing cabinet is for storing
With granting prize；
Power module, the power module connect with the data server and provide electric energy.
2. the system of howl advertising according to claim 1, which is characterized in that the ad data includes advertisement kind
Class, the quantity of every series advertisements, each series advertisements read aloud situation analysis report by amount of reading and advertisement, and situation analysis is read aloud in the advertisement
Report include the advertisement of each advertisement release position read aloud situation and different advertisements read aloud situation；The award data includes prize kind
By the amount of getting and prize distribution situation analysis report, the prize distributes situation analysis for class, the quantity of every kind of prize, various prizes
Report includes the distribution situation of prize the distribution situation and inhomogeneity prize of each advertisement release position.
3. the system of howl advertising according to claim 1, which is characterized in that the data server includes wireless network
Network communication module, data processing module and data memory module, the wireless network communication module and the data processing module
Connection, the data processing module are connect with the data memory module；
The video acquisition module and the voice acquisition module are read aloud the advertisement by the wireless network communication module
Video data and the advertisement read aloud voice data transmission to the data processing module, and the prize distributing cabinet passes through the nothing
Prize distribution data are transmitted to the data processing module by line network communication module, and the data processing module passes through the nothing
Line network communication module controls the prize distributing cabinet and provides prize, and the data memory module stores the advertisement and reads aloud video
Data, the advertisement read aloud the processing data of voice data and the data processing module.
4. the system of howl advertising according to claim 3, which is characterized in that the data processing module passes through voice
Recognizer differentiates that the consistency of voice data Yu read aloud advertisement is read aloud in the advertisement.
5. a kind of method that the system using the described in any item howl advertisings of claim 1-4 carries out howl advertising,
It is characterized in that, includes the following steps:
Step 1: advertisement reads aloud user's registration and reads aloud account；
Step 2: user's browse advertisements and prize list are read aloud in the advertisement, are selected and are read aloud advertisement；
Step 3: advertising system differentiates the validity of read advertisement；
Step 4: the advertisement reads aloud user and selects prize, and prize distributing cabinet provides the prize.
6. the method for howl advertising according to claim 5, which is characterized in that read aloud the note of account described in step 1
Volume mode is to be registered by phone number registration or application software.
7. the method for howl advertising according to claim 5, which is characterized in that read aloud the bright of advertisement described in step 2
Read mode is that individual reads aloud alone or more people collectives read aloud.
8. the method for howl advertising according to claim 5, which is characterized in that step 3 includes the following steps:
The first voice data that acquisition advertisement is read aloud；
Noise reduction process is filtered to first voice data and forms second speech data；
Voice recognition processing is carried out to the second speech data；
The speech recognition result of the second speech data is matched with read advertisement, judge the second speech data with
The consistency of read advertisement.
9. the method for howl advertising according to claim 8, which is characterized in that further include that acquisition advertisement is bright in step 3
Video data is read aloud in the advertisement for reading user.
10. the method for howl advertising according to claim 5, which is characterized in that prize described in step 4 includes real
Object prize or virtual prize, the virtual prize include red packet, integral and discount coupon.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910570646.6A CN110298700A (en) | 2019-06-27 | 2019-06-27 | A kind of System and method for for advertising of howling |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910570646.6A CN110298700A (en) | 2019-06-27 | 2019-06-27 | A kind of System and method for for advertising of howling |
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| CN110298700A true CN110298700A (en) | 2019-10-01 |
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| CN201910570646.6A Pending CN110298700A (en) | 2019-06-27 | 2019-06-27 | A kind of System and method for for advertising of howling |
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| CN111680948A (en) * | 2020-05-28 | 2020-09-18 | 泰康保险集团股份有限公司 | Inventory management system |
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Application publication date: 20191001 |