CN110287442A - A kind of determination method, apparatus, electronic equipment and the storage medium of influence power ranking - Google Patents
A kind of determination method, apparatus, electronic equipment and the storage medium of influence power ranking Download PDFInfo
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Abstract
This application provides determination method, apparatus, electronic equipment and the storage mediums of a kind of influence power ranking, wherein includes: the account information and interactive information for obtaining multiple target critical leader of opinion KOL；The first score value of target KOL is determined using the corresponding weighted value of account information, interactive information, account information and the corresponding weighted value of interactive information of target KOL for each target KOL；For each target KOL, the first score value is mapped according to preset range, obtains the second score value of target KOL；Using the second score value of each target KOL, the influence power ranking of multiple target KOL is determined, and will affect power ranking and be sent to client.The application determines the influence power ranking of multiple target KOL by calculating the account information of each target KOL and interactive information, not only increases the accuracy for ringing power ranking, can also will affect power ranking and intuitively show operation personnel.
Description
Technical field
This application involves technical field of information processing, determination method, dress in particular to a kind of influence power ranking
It sets, electronic equipment and storage medium.
Background technique
As information industry is in the development of society's matchmaker's platform, increasingly improved for launching the importance of cross validation of account,
Especially to the influence power ranking analysis of crucial leader of opinion (Key Opionio Leader, KOL), dispensing is directly influenced
The selection and decision of KOL.Therefore, one it is accurate and also can visual perception KOL score value ranking, operation personnel can be assisted to carry out
The selection and comparison of KOL.
Currently, the prior art is mainly the score value directly by the bean vermicelli number of KOL progress ranking, and when carrying out ranking
It is directly equal to bean vermicelli quantity.The technological means can not correctly measure the impact factor of KOL, and directly be carried out using bean vermicelli quantity
Ranking can not also give operation personnel intuitive ranking perception.
Summary of the invention
In view of this, a kind of determination method, apparatus for being designed to provide influence power ranking of the embodiment of the present application, electronics
The accuracy of influence power ranking not only can be improved in equipment and storage medium, can also will affect power ranking and intuitively show
Operation personnel.
In a first aspect, the embodiment of the present application provides a kind of determination method of influence power ranking, wherein include:
Obtain the account information and interactive information of multiple target critical leader of opinion KOL；
For each target KOL, the account information of target KOL, interactive information, the corresponding power of the account information are utilized
Weight values and the corresponding weighted value of the interactive information, determine the first score value of target KOL；
For each target KOL, first score value is mapped according to preset range, obtains the of target KOL
Two score values；
Using the second score value of each target KOL, the influence power ranking of multiple target KOL is determined, and by the influence power
Ranking is sent to client.
With reference to first aspect, the embodiment of the present application provides the first possible embodiment of first aspect, wherein
It is corresponding using the account information of target KOL, interactive information, the corresponding weighted value of the account information and the interactive information
Weighted value, before the first score value for determining target KOL, further includes:
The account information is normalized, the account information score value of target KOL is obtained；The interaction is believed
Breath is normalized, and obtains the interactive information score value of target KOL.
The possible embodiment of with reference to first aspect the first, the embodiment of the present application provide second of first aspect
Possible embodiment, wherein described to utilize the account information of target KOL, interactive information, the corresponding power of the account information
Weight values and the corresponding weighted value of the interactive information, determine the first score value of target KOL, comprising:
Using the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and
The corresponding weighted value of the interactive information, determines the first score value of target KOL.
The possible embodiment of second with reference to first aspect, the embodiment of the present application provide the third of first aspect
Possible embodiment, wherein the interactive information score value includes forwarding information score value, comment information score value and thumbs up information point
Value；The corresponding weighted value of the interactive information includes the corresponding weighted value of forwarding information, the corresponding weighted value of comment information and point
Praise the corresponding weighted value of information；
It is described using the account information, the interactive information, the corresponding weighted value of the account information and it is described mutually
The dynamic corresponding weighted value of information, determines the first score value of the target KOL, further includes:
Divided using the account information score value, the forwarding information score value, the comment information score value, the information that thumbs up
Value, the corresponding weighted value of the account information score value, the corresponding weighted value of the forwarding information, the corresponding power of the comment information
Weight values and it is described thumb up the corresponding weighted value of information, determine the first score value of the target KOL.
The possible embodiment of with reference to first aspect the first, the embodiment of the present application provide the 4th kind of first aspect
Possible embodiment, wherein it is described to map first score value according to preset range, obtain the of target KOL
Two score values, comprising:
First score value is mapped according to preset range using Sigmoid function, obtains the second of target KOL
Score value.
Second aspect, the embodiment of the present application also provides a kind of determining devices of influence power ranking, wherein includes: to obtain
Module, for obtaining the account information and interactive information of multiple target critical leader of opinion KOL；
Determining module utilizes the account information of target KOL, interactive information, the account for being directed to each target KOL
The corresponding weighted value of family information and the corresponding weighted value of the interactive information, determine the first score value of target KOL；
First score value is mapped according to preset range, is obtained for being directed to each target KOL by mapping block
The second score value of target KOL；
Sending module determines the influence power ranking of multiple target KOL for the second score value using each target KOL, and
The influence power ranking is sent to client.
In conjunction with second aspect, the embodiment of the present application provides the first possible embodiment of second aspect, wherein also
Include:
Module is normalized, for the account information to be normalized, obtains the account information point of target KOL
Value；The interactive information is normalized, the interactive information score value of target KOL is obtained.
In conjunction with the first possible embodiment of second aspect, the embodiment of the present application provides second of second aspect
Possible embodiment, wherein the determining module is specifically used for:
Using the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and
The corresponding weighted value of the interactive information, determines the first score value of target KOL.
The third aspect, the embodiment of the present application also provides a kind of electronic equipment, wherein includes: processor, memory and total
Line, the memory are stored with the executable machine readable instructions of the processor, when electronic equipment operation, the processor
By bus communication between the memory, execution first aspect when the machine readable instructions are executed by the processor,
The possible embodiment of the first of first aspect any shadow into the 4th kind of possible embodiment of first aspect
Ring the step of power determines method.
Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, wherein this is computer-readable
It is stored with computer program on storage medium, first aspect, first aspect are executed when which is run by processor
The first possible embodiment is true to the influence power described in any one of the 4th kind of possible embodiment of first aspect
The step of determining method.
The determination method and device of a kind of influence power ranking provided by the embodiments of the present application, wherein the method for determination includes: to obtain
Take the account information and interactive information of multiple target critical leader of opinion KOL；For each target KOL, utilize target KOL's
The corresponding weighted value of account information, interactive information, account information and the corresponding weighted value of interactive information, determine target KOL
The first score value；For each target KOL, the first score value is mapped according to preset range, obtains the second of target KOL
Score value；Using the second score value of each target KOL, the influence power ranking of multiple target KOL is determined, and will affect the transmission of power ranking
To client.The application by by the account information of each target KOL and interactive information (including forwarding information, comment information and
Thumb up information) it is calculated, the second score value of each target KOL within a preset range is obtained, and then determine multiple target KOL's
The accuracy of influence power ranking not only can be improved in influence power ranking, can also will affect power ranking and intuitively show operation
Personnel.
To enable the above objects, features, and advantages of the application to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
Technical solution in ord to more clearly illustrate embodiments of the present application, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only some embodiments of the application, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows a kind of flow chart of the determination method of influence power ranking provided by the embodiment of the present application；
Fig. 2 shows a kind of structural schematic diagrams of the determining device of influence power ranking provided by the embodiment of the present application；
Fig. 3 shows the structural schematic diagram of electronic equipment provided by the embodiment of the present application.
Specific embodiment
To keep the purposes, technical schemes and advantages of the embodiment of the present application clearer, below in conjunction with the embodiment of the present application
Middle attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
It is some embodiments of the present application, instead of all the embodiments.The application being usually described and illustrated herein in the accompanying drawings is real
The component for applying example can be arranged and be designed with a variety of different configurations.Therefore, below to the application's provided in the accompanying drawings
The detailed description of embodiment is not intended to limit claimed scope of the present application, but is merely representative of the selected reality of the application
Apply example.Based on embodiments herein, those skilled in the art institute obtained without making creative work
There are other embodiments, shall fall in the protection scope of this application.
The current prior art is mainly directly to carry out ranking by the bean vermicelli number of KOL, and dividing when carrying out ranking
Value is directly equal to bean vermicelli quantity.The technological means can not correctly measure the impact factor of KOL, and using bean vermicelli quantity directly into
Row ranking can not also give operation personnel intuitive ranking perception.In view of the above-mentioned problems, a kind of influence provided by the embodiments of the present application
Determination method, apparatus, electronic equipment and the storage medium of power ranking, not only can be improved the accuracy of influence power ranking, may be used also
Operation personnel is intuitively showed will affect power ranking.
For convenient for understanding the embodiment of the present application, first to a kind of influence power ranking disclosed in the embodiment of the present application
Determination method describe in detail.
As shown in Figure 1, be the embodiment of the present application using server as executing subject when influence power determine the flow chart of method, tool
Steps are as follows for body:
S101 obtains the account information and interactive information of multiple target critical leader of opinion KOL.
Here, target critical leader of opinion (Key Opionio Leader, KOL) is received or is trusted by Reference Group
, and have the people of larger impact power to the buying behavior of the group.In the embodiment of the present application, it is by microblogging bloger of target KOL
Example is described in detail.
In specific implementation, the account information and interactive information of multiple target KOL are crawled using crawler, or utilize API
Interface obtains the account information and interactive information of target KOL.Wherein, account information includes the bean vermicelli quantity information of target KOL,
Interactive information includes the forwarding information of target KOL, comment information and thumbs up information etc..
Forwarding information includes the quantity that the microblogging of target KOL is forwarded, and comment information includes that the microblogging of target KOL is commented on
Quantity, thumb up the quantity that the microblogging that information includes target KOL is thumbed up.
S102, it is corresponding using the account information, interactive information, account information of target KOL for each target KOL
Weighted value and the corresponding weighted value of interactive information, determine the first score value of target KOL.
In specific implementation, can be according to the demand of user or operation personnel, the account information and the interaction that are target KOL
Corresponding weighted value is respectively set in information, for example, operation personnel thinks to buy false bean vermicelli there may be partial target KOL, so that
There are false informations for the account information of target KOL, and therefore, the emphasis of concern can be placed on interactive information, namely setting interaction letter
It is higher to cease corresponding weighted value, the corresponding weighted value of setting account information is lower.It is worth noting that the corresponding power of account information
Weight values and the corresponding weighted value of interactive information can be adjusted at any time, and the embodiment of the present application is to the corresponding weighted value of account information
Weighted value corresponding with interactive information is not specifically limited.
After determining the corresponding weighted value of account information and the corresponding weighted value of interactive information, each target can be directed to
KOL utilizes the corresponding weighted value of account information, interactive information, account information and the corresponding power of interactive information of target KOL
Weight values determine the first score value of target KOL.
Here, before the first score value for determining target KOL, account information is normalized, obtains the mesh
Mark the account information score value of KOL；Interactive information is normalized, the interactive information score value of target KOL is obtained.
Specifically, for example have N number of target KOL for account information, then ranking is from 1 to N, then by the row of each target KOL
Name obtains the account information score value of each target KOL respectively divided by N.Likewise, the interaction of available each target KOL is believed
Cease score value.
Wherein it is possible to obtain account using quantile or deviation standardization or criterion score Z-score standardization
Family information score value and interactive information score value.
Utilize the account information score value of target KOL, interactive information score value, the corresponding weighted value of account information and interaction
The corresponding weighted value of information determines the first score value of target KOL.
In specific implementation, interactive information score value includes forwarding information score value, comment information score value and thumbs up information score value；
The corresponding weighted value of interactive information includes the corresponding weighted value of forwarding information, the corresponding weighted value of comment information and thumbs up information pair
The weighted value answered.Wherein, the corresponding weighted value of forwarding information, the corresponding weighted value of comment information weight corresponding with information is thumbed up
Value can be adjusted according to actual needs.
Using account information score value, forwarding information score value, comment information score value, thumb up information score value, account information score value
The corresponding weighted value of corresponding weighted value, forwarding information, the corresponding weighted value of comment information and thumb up the corresponding weight of information
Value, determines the first score value of target KOL.
S103 maps the first score value according to preset range for each target KOL, obtains the of target KOL
Two score values.
In specific implementation, the first score value is mapped using Sigmoid function according to preset range, obtains the target
The second score value of KOL.
Specifically, the first score value of each target KOL can be both mapped to preset range position using Sigmoid function
It is interior, obtain the second score value of target KOL.Wherein, which is the numberical range greater than 0 and less than 1.
It is worth noting that can establish based on Sigmoid function with the output of Sigmoid function, i.e. the second score value is
Ordinate, the input of Sigmoid function, i.e. the first score value are the coordinate system of abscissa, and all target KOL are shown in the seat
In mark system.
Here, if user or operation personnel want to know about or carefully study in the subrange in preset range (default model
Enclosing may include multiple subranges) target KOL, by all target KOL show in the coordinate system after, can according to
Difference in any subrange per adjacent target KOL is amplified, and shows user by the demand of family or operation personnel
Or operation personnel；Meanwhile by preset range remove the subrange in other subranges in, per adjacent target KOL difference
It is different to be reduced, it avoids influencing user or operation personnel analyzes.
S104 determines the influence power ranking of multiple target KOL using the second score value of each target KOL, and will affect power
Ranking is sent to client.
After the second score value for obtaining each target KOL, using the second score value of each target KOL, multiple mesh are determined
The influence power ranking of KOL is marked, and will affect power ranking and be sent to client.
Client can be user, can also be operation personnel, and user, can be according to certainly after receiving influence power ranking
The actual demand of body quickly selects suitable target KLO to cooperate；Operation personnel after receiving influence power ranking,
Impact factor is analyzed according to influence power ranking, and is adjusted.
The embodiment of the present application is by the way that by the account information of each target KOL and interactive information, (including forwarding information, comment are believed
Cease and thumb up information) calculating is normalized, the first score value of each target KOL within a preset range is obtained, then, is utilized
Sigmoid function maps the first score value according to preset range, obtains the second score value of target KOL, and then determination is multiple
The influence power ranking of target KOL, not only can be improved the accuracy of influence power ranking, can also will affect power ranking and intuitively open up
Show to user or operation personnel.
Based on the same inventive concept, the embodiment of the present application also provides the corresponding influences of determination method with influence power ranking
The determining device of power ranking, the principle and the above-mentioned influence of the embodiment of the present application solved the problems, such as due to the device in the embodiment of the present application
The determination method of power ranking is similar, therefore the implementation of device may refer to the implementation of method, and overlaps will not be repeated.
Shown in Figure 2, the determining device of influence power ranking provided by the another embodiment of the application includes:
Module 201 is obtained, for obtaining the account information and interactive information of multiple target critical leader of opinion KOL；
Determining module 202 utilizes the account information of target KOL, interactive information, described for being directed to each target KOL
The corresponding weighted value of account information and the corresponding weighted value of the interactive information, determine the first score value of target KOL；
First score value is mapped according to preset range, is obtained for being directed to each target KOL by mapping block 203
To the second score value of target KOL；
Sending module 204 determines the influence power row of multiple target KOL for the second score value using each target KOL
Name, and the influence power ranking is sent to client.
In one embodiment, the determining device of above-mentioned influence power ranking further include:
Module 205 is normalized, for the account information to be normalized, obtains the account letter of target KOL
Cease score value；The interactive information is normalized, the interactive information score value of target KOL is obtained.
In another embodiment, above-mentioned determining module 202, is specifically used for:
Using the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and
The corresponding weighted value of the interactive information, determines the first score value of target KOL.
In yet another embodiment, the interactive information score value includes forwarding information score value, comment information score value and point
Praise information score value；The corresponding weighted value of the interactive information includes the corresponding weighted value of forwarding information, the corresponding power of comment information
Weight values weighted value corresponding with information is thumbed up；
Above-mentioned determining module 202, is specifically used for:
Divided using the account information score value, the forwarding information score value, the comment information score value, the information that thumbs up
Value, the corresponding weighted value of the account information score value, the corresponding weighted value of the forwarding information, the corresponding power of the comment information
Weight values and it is described thumb up the corresponding weighted value of information, determine the first score value of the target KOL.
In another embodiment, above-mentioned mapping block 203 is specifically used for:
First score value is mapped according to preset range using Sigmoid function, obtains the second of target KOL
Score value.
Fig. 3 describes the structure of a kind of electronic equipment 300 provided in an embodiment of the present invention, the electronic equipment 300 include: to
A few processor 301, at least one network interface 304 or other users interface 303, memory 305, at least one communication
Bus 302.Communication bus 302 is for realizing the connection communication between these components.The electronic equipment 300 optionally includes user
Interface 303, including display is (for example, touch screen, LCD, CRT, holographic imaging (Holographic) or projection
(Projector) etc.), keyboard or pointing device are (for example, mouse, trace ball (trackball), touch-sensitive plate or touch screen
Deng).
Memory 305 may include read-only memory and random access memory, and provide instruction sum number to processor 301
According to.The a part of of memory 305 can also include nonvolatile RAM (NVRAM).
In some embodiments, memory 305 stores following element, executable modules or data structures, or
Their subset of person or their superset:
Operating system 3051 includes various system programs, hardware based for realizing various basic businesses and processing
Task；
Application program module 3052 includes various application programs, such as desktop (launcher), media player (Media
Player), browser (Browser) etc., for realizing various applied business.
In embodiments of the present invention, by the program or instruction of calling memory 305 to store, processor 301 is used for:
Obtain the account information and interactive information of multiple target critical leader of opinion KOL；
For each target KOL, the account information of target KOL, interactive information, the corresponding power of the account information are utilized
Weight values and the corresponding weighted value of the interactive information, determine the first score value of target KOL；
For each target KOL, first score value is mapped according to preset range, obtains the of target KOL
Two score values；
Using the second score value of each target KOL, the influence power ranking of multiple target KOL is determined, and by the influence power
Ranking is sent to client.
Optionally, in the method that processor 301 executes, the account information of target KOL, interactive information, described is being utilized
The corresponding weighted value of account information and the corresponding weighted value of the interactive information, before the first score value for determining target KOL,
Further include:
The account information is normalized, the account information score value of target KOL is obtained；The interaction is believed
Breath is normalized, and obtains the interactive information score value of target KOL.
Optionally, described to utilize the account information of target KOL, interactive information, institute in the method that processor 301 executes
The corresponding weighted value of account information and the corresponding weighted value of the interactive information are stated, determines the first score value of target KOL, is wrapped
It includes:
Using the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and
The corresponding weighted value of the interactive information, determines the first score value of target KOL.
Optionally, in the method that processor 301 executes, the interactive information score value includes forwarding information score value, comment letter
It ceases score value and thumbs up information score value；The corresponding weighted value of the interactive information includes the corresponding weighted value of forwarding information, comment letter
Cease corresponding weighted value weighted value corresponding with information is thumbed up；
It is described using the account information, the interactive information, the corresponding weighted value of the account information and it is described mutually
The dynamic corresponding weighted value of information, determines the first score value of the target KOL, further includes:
Divided using the account information score value, the forwarding information score value, the comment information score value, the information that thumbs up
Value, the corresponding weighted value of the account information score value, the corresponding weighted value of the forwarding information, the corresponding power of the comment information
Weight values and it is described thumb up the corresponding weighted value of information, determine the first score value of the target KOL.
It is optionally, described to map first score value according to preset range in the method that processor 301 executes,
Obtain the second score value of target KOL, comprising:
First score value is mapped according to preset range using Sigmoid function, obtains the second of target KOL
Score value.
The computer program product of the determination method and device of influence power ranking provided by the embodiment of the present application, including deposit
The computer readable storage medium of program code is stored up, the instruction that program code includes can be used for executing in previous methods embodiment
Method, specific implementation can be found in embodiment of the method, details are not described herein.
Specifically, which can be general storage medium, such as mobile disk, hard disk, on the storage medium
Computer program when being run, the determination method of above-mentioned influence power ranking is able to carry out, so that influence power not only can be improved
The accuracy of ranking can also will affect power ranking and intuitively show operation personnel.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in the executable non-volatile computer-readable storage medium of a processor.Based on this understanding, the application
Technical solution substantially the part of the part that contributes to existing technology or the technical solution can be with software in other words
The form of product embodies, which is stored in a storage medium, including some instructions use so that
One computer equipment (can be personal computer, server or the network equipment etc.) executes each embodiment institute of the application
State all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (Read-Only
Memory, ROM), random access memory (Random Access Memory, RAM), magnetic or disk etc. is various to deposit
Store up the medium of program code.
Finally, it should be noted that embodiment described above, the only specific embodiment of the application, to illustrate the application
Technical solution, rather than its limitations, the protection scope of the application is not limited thereto, although with reference to the foregoing embodiments to this Shen
It please be described in detail, those skilled in the art should understand that: anyone skilled in the art
Within the technical scope of the present application, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of the embodiment of the present application technical solution, should all cover the protection in the application
Within the scope of.Therefore, the protection scope of the application shall be subject to the protection scope of the claim.
Claims (10)
1. a kind of determination method of influence power ranking characterized by comprising
Obtain the account information and interactive information of multiple target critical leader of opinion KOL；
For each target KOL, the account information of target KOL, interactive information, the corresponding weighted value of the account information are utilized
And the corresponding weighted value of the interactive information, determine the first score value of target KOL；
For each target KOL, first score value is mapped according to preset range, obtains second point of target KOL
Value；
Using the second score value of each target KOL, the influence power ranking of multiple target KOL is determined, and by the influence power ranking
It is sent to client.
2. determining method according to claim 1, which is characterized in that in account information, the interaction letter using target KOL
Breath, the corresponding weighted value of the account information and the corresponding weighted value of the interactive information, determine first point of target KOL
Before value, further includes:
The account information is normalized, the account information score value of target KOL is obtained；By the interactive information into
Row normalized obtains the interactive information score value of target KOL.
3. determining method according to claim 2, which is characterized in that the account information using target KOL, interaction
Information, the corresponding weighted value of the account information and the corresponding weighted value of the interactive information, determine the first of target KOL
Score value, comprising:
Utilize the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and described
The corresponding weighted value of interactive information determines the first score value of target KOL.
4. determining method according to claim 3, which is characterized in that the interactive information score value includes forwarding information point
Value, comment information score value and thumb up information score value；The corresponding weighted value of the interactive information includes the corresponding weight of forwarding information
The corresponding weighted value of value, comment information weighted value corresponding with information is thumbed up；
It is described to be believed using the account information, the interactive information, the corresponding weighted value of the account information and the interaction
Corresponding weighted value is ceased, determines the first score value of the target KOL, further includes:
Using the account information score value, the forwarding information score value, the comment information score value, it is described thumb up information score value,
The corresponding weighted value of the account information score value, the corresponding weighted value of the forwarding information, the corresponding weight of the comment information
Value and it is described thumb up the corresponding weighted value of information, determine the first score value of the target KOL.
5. determining method according to claim 1, which is characterized in that it is described by first score value according to preset range into
Row mapping, obtains the second score value of target KOL, comprising:
First score value is mapped according to preset range using Sigmoid function, obtains second point of target KOL
Value.
6. a kind of determining device of influence power ranking characterized by comprising
Module is obtained, for obtaining the account information and interactive information of multiple target critical leader of opinion KOL；
Determining module is believed for being directed to each target KOL using the account information of target KOL, interactive information, the account
Corresponding weighted value and the corresponding weighted value of the interactive information are ceased, determines the first score value of target KOL；
First score value is mapped according to preset range for being directed to each target KOL, obtains the mesh by mapping block
Mark the second score value of KOL；
Sending module determines the influence power ranking of multiple target KOL for the second score value using each target KOL, and by institute
It states influence power ranking and is sent to client.
7. determining device according to claim 6, which is characterized in that further include:
It normalizes module and obtains the account information score value of target KOL for the account information to be normalized；
The interactive information is normalized, the interactive information score value of target KOL is obtained.
8. determining device according to claim 7, which is characterized in that the determining module is specifically used for:
Utilize the account information score value of target KOL, interactive information score value, the corresponding weighted value of the account information and described
The corresponding weighted value of interactive information determines the first score value of target KOL.
9. a kind of electronic equipment characterized by comprising processor, memory and bus, the memory are stored with the place
The executable machine readable instructions of device are managed, when electronic equipment operation, pass through bus between the processor and the memory
Communication executes the influence as described in any one of claim 1 to 5 when the machine readable instructions are executed by the processor
Power determines the step of method.
10. a kind of computer readable storage medium, which is characterized in that be stored with computer journey on the computer readable storage medium
Sequence executes the influence power as described in any one of claim 1 to 5 and determines method when the computer program is run by processor
The step of.
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