CN110264261A - A kind of system and method that want advertisement is determined by speech analysis - Google Patents
A kind of system and method that want advertisement is determined by speech analysis Download PDFInfo
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- CN110264261A CN110264261A CN201910522838.XA CN201910522838A CN110264261A CN 110264261 A CN110264261 A CN 110264261A CN 201910522838 A CN201910522838 A CN 201910522838A CN 110264261 A CN110264261 A CN 110264261A
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- 238000004458 analytical method Methods 0.000 title claims abstract description 45
- 238000000034 method Methods 0.000 title claims abstract description 20
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- 239000000284 extract Substances 0.000 claims description 11
- 238000009472 formulation Methods 0.000 claims description 9
- 239000000203 mixture Substances 0.000 claims description 9
- 238000012216 screening Methods 0.000 claims description 4
- 241000196324 Embryophyta Species 0.000 claims description 3
- 238000005457 optimization Methods 0.000 claims description 3
- 238000011176 pooling Methods 0.000 claims description 3
- 229910017435 S2 In Inorganic materials 0.000 claims 1
- 238000012544 monitoring process Methods 0.000 abstract description 2
- 230000009286 beneficial effect Effects 0.000 description 1
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- 239000013589 supplement Substances 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/08—Speech classification or search
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/26—Speech to text systems
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L25/00—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00
- G10L25/48—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use
- G10L25/51—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination
- G10L25/54—Speech or voice analysis techniques not restricted to a single one of groups G10L15/00 - G10L21/00 specially adapted for particular use for comparison or discrimination for retrieval
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- G—PHYSICS
- G10—MUSICAL INSTRUMENTS; ACOUSTICS
- G10L—SPEECH ANALYSIS TECHNIQUES OR SPEECH SYNTHESIS; SPEECH RECOGNITION; SPEECH OR VOICE PROCESSING TECHNIQUES; SPEECH OR AUDIO CODING OR DECODING
- G10L15/00—Speech recognition
- G10L15/08—Speech classification or search
- G10L2015/088—Word spotting
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Abstract
The invention discloses a kind of system and methods that want advertisement is determined by speech analysis, are related to data monitoring technical field;It include: advertising platform: for launching advertisement;Voice extraction module: it is extracted for voice;Speech analysis module: the voice messaging extracted for analyzing voice extraction module carries out identification and key content is extracted;Main control module;The voice messaging of speech analysis module identification and the key content of extraction are received, the actual demand of client is analyzed, formulates advertisement promotion strategy, and transmitting order to lower levels;Advertisement promotion module: being built-in with advertisement base, receives the order that main control module issues, and launches the advertisement pushing in advertisement base to advertising platform according to order.The advertisement that can be achieved to go out according to speech analysis potential customers obtains the advertisement that demand is wanted so as to head releasing client.
Description
Technical field
The present invention relates to data monitoring technical field, in particular to a kind of system that want advertisement is determined by speech analysis
And method.
Background technique
In the modern life, we are flooded with the visual field by various advertisements, bus station, buildings announcement board,
Subway, common electronic screen are advertising information everywhere, but not all advertising information is all interested to people,
The interested often only wherein a certain series advertisements information of people, and certain one kind is found out in such miscellaneous advertising information
Oneself interested advertising information, generally requires to spend very big energy, and this often people are unwilling to see, this
Sample one, it is desirable to see having a kind of device that them can be allowed to readily obtain oneself desired advertising information as far as possible.
Summary of the invention
The object of the present invention is to provide a kind of system and method for determining want advertisement by speech analysis, comprising:
Advertising platform: for launching advertisement;
Voice extraction module: it is extracted for voice;
Speech analysis module: the voice messaging extracted for analyzing voice extraction module carries out in identification and emphasis
Hold and extracts;
Main control module;The voice messaging of speech analysis module identification and the key content of extraction are received, analyzes client's
Advertisement promotion strategy, and transmitting order to lower levels are formulated in actual demand;
Advertisement promotion module: being built-in with advertisement base, receives the order that main control module issues, will be in advertisement base according to order
Advertisement pushing to advertising platform is launched.
It is above-mentioned it is a kind of determined in the system of want advertisement by speech analysis, the advertising platform include launch screen,
The dispensing screen is distributed in array and multi-angle.
It is above-mentioned it is a kind of determined in the system of want advertisement by speech analysis, the voice extraction module at least provided with
Two or more, two voice modules are relative to dispensing screen in different distance and angle.
It is above-mentioned it is a kind of determined in the system of want advertisement by speech analysis, the voice extraction module includes sound pick-up
Or microphone, and an omnidirectional microphone is included at least, it is connected between the voice extraction module and speech analysis module
Signal amplifier, the signal amplifier include operational amplifier.
A method of want advertisement is determined by speech analysis, it is characterised in that: the following steps are included:
S1: voice extraction module extracts the voice messaging in scene, and is sent to speech analysis module;
S2: speech analysis module optimizes and screens voice;Emphasis word in voice is identified and extracts, such as: " trade name ",
" brand name " or " place name ", and it is sent to main control module;
S3: want advertisement is analyzed and made to main control module according to the emphasis sentence extracted, makes advertisement dispensing
Strategy assigns dispensing order;
S4: advertisement promotion module receives the order of main control module, according to the advertisement in commands match advertisement base, and is thrown
It puts to advertising platform.
A kind of voice for being determined in the method for want advertisement by speech analysis, being extracted in the step S1 above-mentioned
Information includes the information that all sound pick-ups or microphone receive.
It is above-mentioned it is a kind of determined in the method for want advertisement by speech analysis, optimization and screening in the step S2
Voice the following steps are included:
The SII index and STI index in each section voice messaging are measured, and SII index threshold is set and STI refers to
Number threshold, directly weeds out while being lower than the sound bite of SII index threshold and STI index threshold;
In the sound bite after step 1 screening, merge identical sound bite;Identical sound bite, that is, sound
Source is identical, and content is identical.
It is above-mentioned it is a kind of determined in the method for want advertisement by speech analysis, plan is launched in formulation in the step S3
Slightly the following steps are included:
A, according to voice pooling information it is counter push away include key content sound bite extracting mode, that is, the sound bite
By which sound pick-up, perhaps microphone is extracted these sound pick-ups or microphone is defined as: " A, B,
C......";
B, compare the sound bite in the spread state of " A, B, C...... ", spread state includes that volume and volume become
Change trend judges position and the movement tendency of corresponding sound source in conjunction with the distributing position and angle of " A, B, C...... ";
C, according to the position of sound source and movement tendency, the advertising platform position strategy for launching respective advertisement is formulated.
It is above-mentioned it is a kind of determined in the method for want advertisement by speech analysis, plan is launched in formulation in the step S3
It is slightly further comprising the steps of: the identification of voice gender:
Firstly, carrying out feature extraction to sound bite;
Then, the age/gender of the sound source is confirmed according to the respective function relationship of phonetic feature and age/gender;
Finally, formulating the advertisement type dispensing strategy for being adapted style according to the age/gender of sound source.
It is above-mentioned it is a kind of determined in the method for want advertisement by speech analysis, plan is launched in formulation in the step S3
It is slightly further comprising the steps of:
The key content extracted in voice is established to and is gathered: F (a1, a2, a3......) to establish each wide in advertisement base
The content characteristic set of announcement, such as T (b1, b2, b3......);
Phonetic feature set is matched with characteristic of advertisement set, if F ∈ T, directly selects T, if T ∩ F, basis
Advertising platform number chooses the several advertisements most with F intersection.
Compared with prior art, beneficial effects of the present invention are as follows:
Can be achieved according to speech analysis go out potential customers advertisement obtain demand so as to head release client want it is wide
It accuses.
It is suitble to promote and apply in public places such as market, airports.
Specific embodiment
Below with reference to the present invention is further illustrated with embodiment, but it is not intended as the foundation limited the present invention.
A kind of embodiment 1: system and method that want advertisement is determined by speech analysis, comprising:
Advertising platform: for launching advertisement;
Voice extraction module: it is extracted for voice;The advertising platform includes launching screen, and the dispensing screen is in array
And multi-angle is distributed.Specifically, the application scenarios where combining, such as market, according to stream of people's trend or rest area orientation,
Purpose is to reach optimal advertising results.
Speech analysis module: the voice messaging extracted for analyzing voice extraction module carries out in identification and emphasis
Hold and extracts;The voice extraction module is at least provided with two or more, and two voice modules are relative to dispensing screen not
Same distance and angle.These voice extraction modules can make up an acquisition net, when different voice extraction modules extracts
When to a sound source, the position of sound source can be determined by audio parameter (including volume etc.), specifically, can determine sound source with
Relative position and the angle for launching screen, determine that the sound source can directly acquire the dispensing screen of advertisement.
The voice extraction module includes sound pick-up or microphone, and includes at least an omnidirectional microphone, institute's predicate
Signal amplifier is connected between sound extraction module and speech analysis module, the signal amplifier includes operational amplifier.Entirely
The microphone acquired comprehensively to microphone as one, the sound pick-up or microphone of cooperation multi-angle installation being capable of maximum magnitudes
The acoustic information in application scenarios must be obtained, and it is excellent to be combined with each other/supplement between each sound pick-up or microphone
Change voice quality.
Main control module;The voice messaging of speech analysis module identification and the key content of extraction are received, analyzes client's
Advertisement promotion strategy, and transmitting order to lower levels are formulated in actual demand;
Advertisement promotion module: being built-in with advertisement base, receives the order that main control module issues, will be in advertisement base according to order
Advertisement pushing to advertising platform is launched.
Specifically, a kind of method for determining want advertisement by speech analysis, comprising the following steps:
S1: voice extraction module extracts the voice messaging in scene, and is sent to speech analysis module;
S2: speech analysis module optimizes and screens voice;Emphasis word in voice is identified and extracts, such as: " trade name ",
" brand name " or " place name ", and it is sent to main control module;
Optimization in the step S2 and screen voice the following steps are included:
The SII index and STI index in each section voice messaging are measured, and SII index threshold is set and STI refers to
Number threshold, directly weeds out while being lower than the sound bite of SII index threshold and STI index threshold;This step is to delete
Fall fuzzy sound and unrecognized noise.Wherein SII index is speech articulation index, and STI index refers to for language transmission
Number.
In the sound bite after step 1 screening, merge identical sound bite;Identical sound bite, that is, sound
Source is identical, and content is identical.Combined object is the same sound that different sound pick-ups or microphone extract.
S3: want advertisement is analyzed and made to main control module according to the emphasis sentence extracted, makes advertisement dispensing
Strategy assigns dispensing order;
Formulation in the step S3 launch strategy the following steps are included:
A, according to voice pooling information it is counter push away include key content sound bite extracting mode, that is, the sound bite
By which sound pick-up, perhaps microphone is extracted these sound pick-ups or microphone is defined as: " A, B,
C......";
B, compare the sound bite in the spread state of " A, B, C...... ", spread state includes that volume and volume become
Change trend judges position and the movement tendency of corresponding sound source in conjunction with the distributing position and angle of " A, B, C...... ";
C, according to the position of sound source and movement tendency, the advertising platform position strategy for launching respective advertisement is formulated.
This step combines the position of advertising platform position above-mentioned and voice extraction module, mainly includes two steps
Suddenly, first is that determining the position of sound source and the movement tendency of sound source by the position of voice extraction module, 20, according to sound source
Position and movement tendency determine that the sound source is able to receive directly the advertising platform (i.e. dispensing screen) of information.
It is further comprising the steps of that strategy is launched in formulation in the step S3: the identification of voice gender:
Firstly, carrying out feature extraction to sound bite;
Then, the age/gender of the sound source is confirmed according to the respective function relationship of phonetic feature and age/gender;The function
Can be the prior art (such as: be published on " biomedical engineering " magazine " according to saying for voice FRACTAL DIMENSION and pitch period
Talk about the other Study of recognition of human nature "), it does not repeat one by one herein.
Finally, formulating the advertisement type dispensing strategy for being adapted style according to the age/gender of sound source.
It is further comprising the steps of that strategy is launched in formulation in the step S3:
The key content extracted in voice is established to and is gathered: F (a1, a2, a3......) to establish each wide in advertisement base
The content characteristic set of announcement, such as T (b1, b2, b3......);
Phonetic feature set is matched with characteristic of advertisement set, if F ∈ T, directly selects T, if T ∩ F, basis
Advertising platform number chooses the several advertisements most with F intersection.It certainly, can according to the practical quantity for launching screen and position
To launch knockdown advertisement in more.
S4: advertisement promotion module receives the order of main control module, according to the advertisement in commands match advertisement base, and is thrown
It puts to advertising platform.
Claims (10)
1. a kind of system for determining want advertisement by speech analysis, it is characterised in that: include:
Advertising platform: for launching advertisement;
Voice extraction module: it is extracted for voice;
Speech analysis module: the voice messaging extracted for analyzing voice extraction module carries out identification and key content mentions
It takes;
Main control module;The voice messaging of speech analysis module identification and the key content of extraction are received, the reality of client is analyzed
Demand formulates advertisement promotion strategy, and transmitting order to lower levels;
Advertisement promotion module: being built-in with advertisement base, receives the order that main control module issues, according to order by the advertisement in advertisement base
Advertising platform is pushed to be launched.
2. a kind of system for determining want advertisement by speech analysis according to claim 1, it is characterised in that: the advertisement is flat
Platform includes launching screen, and the dispensing screen is distributed in array and multi-angle.
3. a kind of system for determining want advertisement by speech analysis according to claim 2, it is characterised in that: institute's predicate
Sound extraction module is at least provided with two or more, and two voice modules are relative to dispensing screen at different distances and angle
Degree.
4. a kind of system for determining want advertisement by speech analysis according to claim 1, it is characterised in that: the voice mentions
Modulus block includes sound pick-up or microphone, and includes at least an omnidirectional microphone, the voice extraction module and voice point
It is connected with signal amplifier between analysis module, the signal amplifier includes operational amplifier.
5. based on a kind of method for determining want advertisement by speech analysis of claim 4, it is characterised in that: including following step
It is rapid:
S1: voice extraction module extracts the voice messaging in scene, and is sent to speech analysis module;
S2: speech analysis module optimizes and screens voice;Emphasis word in voice is identified and extracts, such as: " trade name ", " product
Board name " or " place name ", and it is sent to main control module;
S3: want advertisement is analyzed and made to main control module according to the emphasis sentence extracted, makes advertisement and launches plan
Slightly, dispensing order is assigned;
S4: advertisement promotion module receives the order of main control module, according to the advertisement in commands match advertisement base, and is thrown to
On advertising platform.
6. based on a kind of method for determining want advertisement by speech analysis of claim 5, it is characterised in that: the step S1
In the voice messaging that extracts include information that all sound pick-ups or microphone receive.
7. based on a kind of method for determining want advertisement by speech analysis of claim 6, it is characterised in that: the step S2
In optimization and screen voice the following steps are included:
1, the SII index and STI index in each section voice messaging are measured, and SII index threshold and STI index fault are set
Value directly weeds out while being lower than the sound bite of SII index threshold and STI index threshold;
2, in the sound bite after step 1 screening, merge identical sound bite;Identical sound bite, that is, sound source
Identical, content is identical.
8. based on a kind of method for determining want advertisement by speech analysis of claim 7, it is characterised in that: the step S3
In formulation launch strategy the following steps are included:
A, according to voice pooling information it is counter push away include key content sound bite extracting mode, that is, the sound bite is by which
Perhaps microphone is extracted these sound pick-ups or microphone several sound pick-ups is defined as: " A, B, C...... ";
B, compare the sound bite in the spread state of " A, B, C...... ", spread state includes that volume and volume change become
Gesture judges position and the movement tendency of corresponding sound source in conjunction with the distributing position and angle of " A, B, C...... ";
C, according to the position of sound source and movement tendency, the advertising platform position strategy for launching respective advertisement is formulated.
9. based on a kind of method for determining want advertisement by speech analysis of claim 7, it is characterised in that: the step S3
In formulation launch strategy it is further comprising the steps of: voice gender identification:
Firstly, carrying out feature extraction to sound bite;
Then, the age/gender of the sound source is confirmed according to the respective function relationship of phonetic feature and age/gender;
Finally, formulating the advertisement type dispensing strategy for being adapted style according to the age/gender of sound source.
10. based on a kind of method for determining want advertisement by speech analysis of claim 7, it is characterised in that: the step
It is further comprising the steps of that strategy is launched in formulation in S3:
The key content extracted in voice is established and is gathered: F (a1, a2, a3......) establishes each advertisement in advertisement base
Content characteristic set, such as T (b1, b2, b3......);Phonetic feature set is matched with characteristic of advertisement set, if F ∈ T,
T is then directly selected, if T ∩ F, the several advertisements most with F intersection are chosen according to advertising platform number.
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CN110659613A (en) * | 2019-09-25 | 2020-01-07 | 淘屏新媒体有限公司 | Advertisement putting method based on living body attribute identification technology |
CN110766479A (en) * | 2019-10-31 | 2020-02-07 | 夏振宇 | Method for evaluating advertisement putting by adopting video logo analysis |
CN112218129A (en) * | 2020-09-30 | 2021-01-12 | 沈阳大学 | Advertisement playing system and method for interaction through audio |
CN114429368A (en) * | 2022-01-20 | 2022-05-03 | 南京欣威视通信息科技股份有限公司 | Intelligent delivery type advertising equipment based on big data analysis crowd chats type response |
CN117314082A (en) * | 2023-09-26 | 2023-12-29 | 选房宝(珠海横琴)数字科技有限公司 | Client follow-up method, system, equipment and medium based on client clues |
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