CN110223111A - A kind of broadcast waiting table method of the media advertisement with remaining time - Google Patents
A kind of broadcast waiting table method of the media advertisement with remaining time Download PDFInfo
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- CN110223111A CN110223111A CN201910448431.7A CN201910448431A CN110223111A CN 110223111 A CN110223111 A CN 110223111A CN 201910448431 A CN201910448431 A CN 201910448431A CN 110223111 A CN110223111 A CN 110223111A
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- advertisement
- waiting table
- remaining time
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- Entrepreneurship & Innovation (AREA)
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- General Business, Economics & Management (AREA)
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Abstract
A kind of broadcast waiting table method the invention discloses media advertisement with remaining time, mainly utilize bus stop board display screen, Advertising Management System, broadcast waiting table of the media advertisement cooperatively formed with remaining time between personnel and waiting table is launched in advertisement, waiting table has remaining time and display arrangement advertisement type, advertisement launches personnel and waiting table arrangement content is carried out classification arrangement by Advertising Management System, bus stop board display screen shows media advertisement, by carrying out waiting according to different time sections and section, it is usually personnel between 20-50 years old because needing personnel on and off duty, when working, which is come off duty, needs to take bus personnel's waiting for bus, it can be by playing office and business type advertisement in bus stop board display screen, increase and personnel on and off duty is needed to watch number, and it can be improved office and business type ad traffic conversion ratio , to improve media advertisement financial value, and by reserving remaining time after each period plays advertisement.
Description
Technical field
A kind of broadcast waiting table the present invention relates to media advertisement technology field more particularly to media advertisement with remaining time
Method.
Background technique
Media advertisement is exactly the advertisement done on traditional four big media (TV, broadcast, newspaper, magazine) and mobile application,
Wherein, PC Internet advertising and mobile Internet advertisement are the fresh combatants in media advertisement, and mobile Internet advertisement is wherein public
Platform advertisement is handed over to occupy certain share, therefore, media combination should make full use of the complementarity of all kinds of media and the effect of mutual aid,
Producing level, the time, in terms of make it is rationally effective arrange, so that its is played comprehensive effect, generate main body effect.
Because of existing many medium-sized and small enterprises being restricted due to financial resources, it is not available that effect is good and media at high cost, and it is public
It hands over platform advertising expenditure relatively low, bus platform media advertisement can be subject to reasonable combination utilization, it is also possible to cause certain
Momentum gets a desired effect, and bus platform different periods and section advertisement viewing crowd are equally different；
And existing bus platform does not also carry out waiting broadcast to advertisement according to different periods and section well, can increase wide
The viewing quantity after broadcast and crowd are accused, and the traffic transformation rate of viewing crowd can be increased, improves medium-sized and small enterprises income, and
It is more compact to broadcast waiting table when playing advertisement for existing bus platform, so that advertisement dispensing personnel can not be according to different periods
Classification broadcasting is carried out to advertisement with section.
Summary of the invention
A kind of broadcast waiting table method the purpose of the present invention is to provide media advertisement with remaining time, it is above-mentioned to solve
It proposes that existing media advertisement can not carry out classification waiting according to different periods and section viewing crowd well in background technique, mentions
High flow capacity conversion ratio and existing waiting table can not facilitate dispensing personnel to carry out the problem of classification plays.
A kind of broadcast waiting table method of the media advertisement with remaining time mainly utilizes bus stop board display screen, advertisement pipe
Reason system, advertisement launch broadcast waiting table of the media advertisement cooperatively formed with remaining time between personnel and waiting table；
Waiting table has remaining time and display arrangement advertisement type, and advertisement launches personnel and passes through Advertising Management System for waiting
Table arrangement content carries out classification arrangement, and bus stop board display screen shows media advertisement.
Further, the waiting table is per diem arranged, and 10-40s is spaced between each period, and interval time is used
In broadcasting public good type advertisements.
Further, house section arrangement daily necessity and household type advertisements, and the arrangement office of business section and
Business type advertisement.
Further, the waiting table corresponds to period and section and carries out waiting, at 7 points in the morning to 9 points and afternoon
5 points to 7 points identical as business section arrangement advertisement type, and other time section plays media advertisement type and house section phase
Together.
Further, arrangement media advertisement sequence is based on the period, arranged with section supplemented by.
Further, described every, advertisement shows purchase and further appreciates that channel, price and preferential value.
In comparison with existing method, the present invention has the advantage that
It is an advantage of the current invention that by carrying out waiting according to different time sections and section, because needing personnel on and off duty logical
It is often that personnel between 20-50 years old can be by bus stop board when working, which is come off duty, needs to take bus personnel's waiting for bus
Display screen plays office and business type advertisement, increases and personnel on and off duty is needed to watch number, and can be improved office and business
Type advertisements traffic transformation rate, to improve media advertisement financial value, and by reserving residue after each period plays advertisement
Time can facilitate advertisement to launch personnel and carry out classification arrangement casting to follow-up l, and can be avoided because advertisement arrangement is more tight
It is close, cause media advertisement not carry out classification broadcasting according to period and section well.
Specific embodiment
In the following, illustrating the present invention for embodiment, still, the present invention is not limited to following embodiments.
Embodiment one:
A kind of broadcast waiting table method of the media advertisement with remaining time mainly utilizes bus stop board display screen, advertisement pipe
Reason system, advertisement launch broadcast waiting table of the media advertisement cooperatively formed with remaining time between personnel and waiting table；
Waiting table has remaining time and display arrangement advertisement type, and advertisement launches personnel and passes through Advertising Management System for waiting
Table arrangement content carries out classification arrangement, and bus stop board display screen shows media advertisement.
Embodiment two:
Waiting table is per diem arranged, and 10-40s is spaced between each period, and interval time is wide for playing public good type
It accuses, house section arrangement daily necessity and household type advertisements, and the arrangement office of business section and business type advertisement, waiting table
Corresponding period and section carry out waiting, 7 points to 9 points of the morning and 5 PM to and business section arrangement advertisement type at 7 points
It is identical, and other time section broadcasting media advertisement type is identical with house section, arranges media advertisement sequence based on the period,
Supplemented by being arranged with section.
Embodiment three:
Bus stop board display screen is attached with Advertising Management System first, advertisement dispensing personnel's printing is all to meet item
Part and the signing advertisement that can broadcast, advertisement will be signed and classified, arranged respectively by the selected date according to different types of advertisement
Sorted signing advertisement is carried out classification waiting according to different periods by waiting table, uses advertising management by advertising information out
For system by waiting table arrangement content import system, the advertisement in the same period only allows to import primary, other advertisements adjustment
The product adjustment page can be used to be adjusted, in system normal operation, certain section bus stop board display screen needs to adjust advertisement
When content, personnel are launched in advertisement the advertisement adjustment page can be used to complete adjustment function, and bus stop board is shown in displaying advertisement using screen
Hold, further appreciate that channel, purchasing channel and preferential value.
Using technical solution of the present invention or those skilled in the art under the inspiration of technical solution of the present invention, if
Similar technical solution is counted out, and reaches above-mentioned technical effect, is to fall into protection scope of the present invention.
Claims (6)
1. a kind of broadcast waiting table method of media advertisement with remaining time mainly utilizes bus stop board display screen, advertising management
System, advertisement launch broadcast waiting table of the media advertisement cooperatively formed with remaining time between personnel and waiting table, special
Sign is:
Waiting table has remaining time and display arrangement advertisement type, and advertisement launches personnel and arranged waiting table by Advertising Management System
Cloth content carries out classification arrangement, and bus stop board display screen shows media advertisement.
2. a kind of broadcast waiting table method of the media advertisement according to claim 1 with remaining time, it is characterised in that: institute
It states waiting table per diem to arrange, 10-40s is spaced between each period, and interval time is for playing public good type advertisements.
3. a kind of broadcast waiting table method of the media advertisement according to claim 1 with remaining time, it is characterised in that: institute
State house section arrangement daily necessity and household type advertisements, and the arrangement office of business section and business type advertisement.
4. a kind of broadcast waiting table method of the media advertisement according to claim 1 with remaining time, it is characterised in that: institute
It states waiting table and corresponds to period and section and carry out waiting, 7 points to 9 points of the morning and 5 PM to and business section at 7 points
Advertisement type of arranging is identical, and other time section broadcasting media advertisement type is identical with house section.
5. a kind of broadcast waiting table method of the media advertisement according to claim 1 with remaining time, it is characterised in that: institute
Arrangement media advertisement sequence is stated based on the period, arranged with section supplemented by.
6. a kind of broadcast waiting table method of the media advertisement according to claim 1 with remaining time, it is characterised in that: institute
State every, advertisement shows purchase and further appreciates that channel, price and preferential value.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910448431.7A CN110223111A (en) | 2019-05-28 | 2019-05-28 | A kind of broadcast waiting table method of the media advertisement with remaining time |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910448431.7A CN110223111A (en) | 2019-05-28 | 2019-05-28 | A kind of broadcast waiting table method of the media advertisement with remaining time |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN110223111A true CN110223111A (en) | 2019-09-10 |
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ID=67818695
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910448431.7A Pending CN110223111A (en) | 2019-05-28 | 2019-05-28 | A kind of broadcast waiting table method of the media advertisement with remaining time |
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| Country | Link |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114648370A (en) * | 2022-05-20 | 2022-06-21 | 中运科技股份有限公司 | Automatic advertisement scheduling method, storage medium and computer equipment |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070011051A1 (en) * | 2005-07-08 | 2007-01-11 | Onestop Media Group | Adaptive advertisements |
| CN203217786U (en) * | 2013-03-26 | 2013-09-25 | 天津斯凯沃德信息科技有限公司 | Bus stop board system with information issuing function |
| CN106846052A (en) * | 2017-01-12 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of public transport stop board advertisement push system based on internet |
| CN107220860A (en) * | 2017-07-26 | 2017-09-29 | 重庆颇闰科技有限公司 | Advertisement arrangement method |
-
2019
- 2019-05-28 CN CN201910448431.7A patent/CN110223111A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070011051A1 (en) * | 2005-07-08 | 2007-01-11 | Onestop Media Group | Adaptive advertisements |
| CN203217786U (en) * | 2013-03-26 | 2013-09-25 | 天津斯凯沃德信息科技有限公司 | Bus stop board system with information issuing function |
| CN106846052A (en) * | 2017-01-12 | 2017-06-13 | 安徽大尺度网络传媒有限公司 | A kind of public transport stop board advertisement push system based on internet |
| CN107220860A (en) * | 2017-07-26 | 2017-09-29 | 重庆颇闰科技有限公司 | Advertisement arrangement method |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114648370A (en) * | 2022-05-20 | 2022-06-21 | 中运科技股份有限公司 | Automatic advertisement scheduling method, storage medium and computer equipment |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190910 |
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| RJ01 | Rejection of invention patent application after publication |