CN110211530A - A kind of automotive advertising display screen and its control method based on big data analysis - Google Patents
A kind of automotive advertising display screen and its control method based on big data analysis Download PDFInfo
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- CN110211530A CN110211530A CN201910457702.5A CN201910457702A CN110211530A CN 110211530 A CN110211530 A CN 110211530A CN 201910457702 A CN201910457702 A CN 201910457702A CN 110211530 A CN110211530 A CN 110211530A
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- display screen
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- automobile
- advertisement
- cloud server
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
- G06Q30/0266—Vehicular advertisement based on the position of the vehicle
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
- G09G3/00—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes
- G09G3/20—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes for presentation of an assembly of a number of characters, e.g. a page, by composing the assembly by combination of individual elements arranged in a matrix no fixed position being assigned to or needed to be assigned to the individual characters or partial characters
- G09G3/22—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes for presentation of an assembly of a number of characters, e.g. a page, by composing the assembly by combination of individual elements arranged in a matrix no fixed position being assigned to or needed to be assigned to the individual characters or partial characters using controlled light sources
- G09G3/30—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes for presentation of an assembly of a number of characters, e.g. a page, by composing the assembly by combination of individual elements arranged in a matrix no fixed position being assigned to or needed to be assigned to the individual characters or partial characters using controlled light sources using electroluminescent panels
- G09G3/32—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes for presentation of an assembly of a number of characters, e.g. a page, by composing the assembly by combination of individual elements arranged in a matrix no fixed position being assigned to or needed to be assigned to the individual characters or partial characters using controlled light sources using electroluminescent panels semiconductive, e.g. using light-emitting diodes [LED]
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Computer Hardware Design (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Devices For Checking Fares Or Tickets At Control Points (AREA)
Abstract
The present invention provides a kind of automotive advertising display screen and its control method based on big data analysis, to install the ad display screen on the automobile of each user, installs cell phone application software for each user vehicle using the ad display screen;Cloud Server acquires the habit consumer behavior of user according to user mobile phone APP;Cloud Server positions automobile also according to the GPS on automotive advertising screen;Advertisement dispensing is carried out to automotive advertising display screen by big data analysis result by Cloud Server, advertisement relevant to the consumption of the habit of rear car car owner is launched on the ad display screen of front truck;The businessman on the traffic route periphery of its process, the advertising information in shop are launched on the ad display screen of automobile;User or voluntarily issuing advertisement information.It carries out different accurate advertisement according to the habit consumer behavior of the different position of automobile, state and car owner to launch, advertising results and promotion effect on private car are splendid.
Description
Technical field
The present invention relates to automobile intelligent control field, in particular to a kind of automotive advertising display screen based on big data analysis
And its control method.
Background technique
Currently, automobile has come into each family, automobile quantity is also greatly increased, and in the prior art, is had for automobile
Ad display screen, be mostly used for taxi, but the ad content launched of this automobile display screen be all made of it is unified
Play mode, that is to say, that: the information that the automobile display screen of same server control is played is same content, does not have difference
Property, only the effect of publicity can be reached by carrying out loop play to a small amount of advertisement, if the number of ads of required dispensing is more, screen
Meeting indefinite extension circulation launches circulation time, it is not easy to the attention for attracting the personnel watched, advertising results and in private car
On promotion effect it is bad.
Summary of the invention
In order to overcome the shortcomings in the background art, the present invention provides a kind of automotive advertising display screen based on big data analysis
And its control method, different accurate advertisements is carried out according to the habit consumer behavior of the different position of automobile, state and car owner and is thrown
It puts, advertising results and promotion effect on private car are splendid.
In order to achieve the above object, the present invention is implemented with the following technical solutions:
A kind of automotive advertising display screen based on big data analysis, the ad display screen are installed on automobile, including
LED display and its control circuit board;Control circuit board includes main control MCU, CAN bus chip and GPRS+GPS chip, and LED is aobvious
Display screen and GPRS+GPS chip pass through port and are connected with main control MCU, and main control MCU connects automobile OBD by CAN bus chip and connects
Mouthful, main control MCU also passes through GPRS+GPS chip connection Cloud Server, and the mobile phone of user is connected by Cloud Server.
Further, the LED display is installed on Die Heckscheibe inside, automobile top or the large-scale vapour of kart
On the inside of the Die Heckscheibe and side glass of vehicle.
A kind of control method of the automotive advertising display screen based on big data analysis, includes the following steps:
Step 1: being shown to be each using the advertisement to install the ad display screen on the automobile of each user
The user vehicle of screen installs cell phone application software;Ad display screen and user mobile phone APP pass through GPRS and Cloud Server communication connects
It connects;
Step 2: Cloud Server acquires the habit consumer behavior of user according to user mobile phone APP;Cloud Server is also according to vapour
GPS on vehicle advertisement screen positions automobile;
Step 3: carrying out advertisement dispensing to automotive advertising display screen by big data analysis result by Cloud Server, specifically
Are as follows:
301, behavior is launched according to the advertisement that the habit consumer behavior of GPS result and user control forward and backward vehicle relationship: preceding
Advertisement relevant to the consumption of the habit of rear car car owner is launched on the ad display screen of vehicle;
302, according to GPS result and the geographical location information of businessman stored in cloud server, shop, in the advertisement of automobile
The businessman on the traffic route periphery of its process, the advertising information in shop are launched on display screen;
303, user or voluntarily issuing advertisement information launch selection are as follows:
(1) it is freely issued on the automobile of oneself;
(2) certain class user group is selected to issue;
(3) timing is issued;
304, the advertising information of periphery retail shop is shown in parking of automobile;It is night or surrounding people when dead ship condition
When rare, the human body heat-releasing electric transducer installed with automobile external detects the case where surrounding people passes through, and shows when someone passes through
Show advertisement, is not shown when nobody passes through;
Step 4: Cloud Server calculates the number and time that advertisement is launched automatically, certainly to the businessman or user for launching advertisement
It is dynamic to take off expense.
Further, in the step 304, when parking, can also be spaced display car owner moves vehicle information.
Further, certain class user group in the step 303 include by user habit consumer behavior classification, by
Age bracket, the Gender Classification of user.
Compared with prior art, the beneficial effects of the present invention are:
1, the present invention carries out the essence of different advertisements according to the habit consumer behavior of the different position of automobile, state and car owner
Standard is launched, and is increased in the number of the related series advertisements of the interior loop play of range (address range to car owner group range) of restriction, and
Targetedly, good advertising effect;
2, for the advertisement for comparing on the automobile of public transport (taxi or bus), the present invention can be such that car owner exempts from
Take and launch advertisement on oneself vehicle before the deadline, and to the service for installing APP for numerous car owners, Shou Zhongguang, in private car
On obtained extensive popularization;
3, ad display screen function of the invention is numerous, can detect automobile dead ship condition, can also be in down time every aobvious
Show that car owner's moves vehicle information.
Detailed description of the invention
Fig. 1 is circuit structure block diagram of the invention;
Fig. 2 is control method flow chart of the invention.
Specific embodiment
Specific embodiment provided by the invention is described in detail below in conjunction with attached drawing.
As shown in Figure 1, a kind of automotive advertising display screen based on big data analysis, the ad display screen are installed on vapour
Che Shang, including LED display and its control circuit board;Control circuit board includes main control MCU, CAN bus chip and GPRS+GPS
Chip, LED display and GPRS+GPS chip pass through port and are connected with main control MCU, and main control MCU is connected by CAN bus chip
Car OBD interface is connect, main control MCU also passes through GPRS+GPS chip connection Cloud Server, and connects user's by Cloud Server
Mobile phone.The main control MCU is also connected with human body heat-releasing electric transducer and ambient light sensor.
The LED display is installed on the tail portion of the Die Heckscheibe inside of kart, automobile top or full-sized car
On the inside of glass and side glass.
A kind of control method of the automotive advertising display screen based on big data analysis, includes the following steps:
Step 1: being shown to be each using the advertisement to install the ad display screen on the automobile of each user
The user vehicle of screen installs cell phone application software;Ad display screen and user mobile phone APP pass through GPRS and Cloud Server communication connects
It connects;
Step 2: Cloud Server acquires the habit consumer behavior of user according to user mobile phone APP;Cloud Server is also according to vapour
GPS on vehicle advertisement screen positions automobile;
Step 3: carrying out advertisement dispensing to automotive advertising display screen by big data analysis result by Cloud Server, specifically
Are as follows:
301, behavior is launched according to the advertisement that the habit consumer behavior of GPS result and user control forward and backward vehicle relationship: preceding
Advertisement relevant to the consumption of the habit of rear car car owner is launched on the ad display screen of vehicle;
302, according to GPS result and the geographical location information of businessman stored in cloud server, shop, in the advertisement of automobile
The businessman on the traffic route periphery of its process, the advertising information in shop are launched on display screen;
303, user or voluntarily issuing advertisement information launch selection are as follows:
(1) it is freely issued on the automobile of oneself;
(2) certain class user group is selected to issue;
(3) timing is issued;
304, the advertising information of periphery retail shop is shown in parking of automobile;It is night or surrounding people when dead ship condition
When rare, the human body heat-releasing electric transducer installed with automobile external detects the case where surrounding people passes through, and shows when someone passes through
Show advertisement, is not shown when nobody passes through;
Step 4: Cloud Server calculates the number and time that advertisement is launched automatically, certainly to the businessman or user for launching advertisement
It is dynamic to take off expense.
Further, in the step 304, when parking, can also be spaced display car owner moves vehicle information.
Further, certain class user group in the step 303 include by user habit consumer behavior classification, by
Age bracket, the Gender Classification of user.
As shown in Fig. 2, the process control process of the present embodiment are as follows:
1, Cloud Server acquires the habit consumer behavior of user by user mobile phone APP.
2, Cloud Server carries out GPS positioning to automobile.
3, whether automobile is read in dead ship condition by car OBD interface.
4, when automobile is not in dead ship condition, as driving condition:
(1) behavior is launched according to the advertisement that the habit consumer behavior of GPS result and user control forward and backward vehicle relationship: preceding
Advertisement relevant to the consumption of the habit of rear car car owner is launched on the ad display screen of vehicle;
(2) according to GPS result and the geographical location information of businessman stored in cloud server, shop, in the advertisement of automobile
The businessman on the traffic route periphery of its process, the advertising information in shop are launched on display screen;
(3) user's voluntarily issuing advertisement information.
5, when automobile is in halted state, continue to judge whether the time is night hours (according to time setting or environment light
Sensor), judge around whether someone pass through (according to pyroelectric sensor);
6, work as dead ship condition, and be evening it is unmanned by state when, into battery saving mode, do not play advertisement;
7, work as dead ship condition, but be not night hours or when someone passes through:
(1) advertising information of periphery retail shop is shown in parking of automobile;
(2) or user's voluntarily issuing advertisement information is launched.
8, Cloud Server calculates the number and time that advertisement is launched automatically.
Above embodiments are implemented under the premise of the technical scheme of the present invention, give detailed embodiment and tool
The operating process of body, but protection scope of the present invention is not limited to the above embodiments.Method therefor is such as without spy in above-described embodiment
Not mentionleting alone bright is conventional method.
Claims (5)
1. a kind of automotive advertising display screen based on big data analysis, which is characterized in that the ad display screen is installed on vapour
Che Shang, including LED display and its control circuit board;Control circuit board includes main control MCU, CAN bus chip and GPRS+GPS
Chip, LED display and GPRS+GPS chip pass through port and are connected with main control MCU, and main control MCU is connected by CAN bus chip
Car OBD interface is connect, main control MCU also passes through GPRS+GPS chip connection Cloud Server, and connects user's by Cloud Server
Mobile phone.
2. a kind of automotive advertising display screen of big data analysis according to claim 1, which is characterized in that the LED
Display screen is installed on the inside of the Die Heckscheibe of kart, in the Die Heckscheibe and side glass of automobile top or full-sized car
Side.
3. a kind of control method of automotive advertising display screen based on big data analysis described in claim 1, which is characterized in that
Include the following steps:
Step 1: being each using the ad display screen to install the ad display screen on the automobile of each user
User vehicle installs cell phone application software;Ad display screen and user mobile phone APP pass through GPRS and Cloud Server communication connection;
Step 2: Cloud Server acquires the habit consumer behavior of user according to user mobile phone APP;Cloud Server is wide also according to automobile
The GPS accused on screen positions automobile;
Step 3: advertisement dispensing is carried out to automotive advertising display screen by big data analysis result by Cloud Server, specifically:
301, behavior is launched according to the advertisement that the habit consumer behavior of GPS result and user control forward and backward vehicle relationship: in front truck
Advertisement relevant to the consumption of the habit of rear car car owner is launched on ad display screen;
302, it according to GPS result and the geographical location information of businessman stored in cloud server, shop, is shown in the advertisement of automobile
The businessman on the traffic route periphery of its process, the advertising information in shop are launched on screen;
303, user or voluntarily issuing advertisement information launch selection are as follows:
(1) it is freely issued on the automobile of oneself;
(2) certain class user group is selected to issue;
(3) timing is issued;
304, the advertising information of periphery retail shop is shown in parking of automobile;It is that night or surrounding people are rare when dead ship condition
When, the human body heat-releasing electric transducer installed with automobile external detects the case where surrounding people passes through, and shows when someone passes through wide
It accuses, is not shown when nobody passes through;
Step 4: Cloud Server calculates the number and time that advertisement is launched automatically, to the businessman or user's bales catch for launching advertisement
Take expense.
4. a kind of control method of automotive advertising display screen based on big data analysis according to claim 3, feature
It is, in the step 304, when parking, can also be spaced display car owner moves vehicle information.
5. a kind of control method of automotive advertising display screen based on big data analysis according to claim 3, feature
It is, certain class user group in the step 303 includes by the habit consumer behavior classification of user, by the age of user
Section, Gender Classification.
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CN109727612A (en) * | 2019-01-15 | 2019-05-07 | 安徽云联城市交通信息有限公司 | A kind of vehicle-mounted multi-screen formula multimedia interactive system and method with folding display screen |
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CN101444003A (en) * | 2006-03-16 | 2009-05-27 | 柯蒂斯·M·布鲁巴克 | System and method for configuring direct current converter |
US20180204489A1 (en) * | 2006-08-03 | 2018-07-19 | Randall James Lanham | Vehicular video display system |
CN107077810A (en) * | 2014-07-24 | 2017-08-18 | 柯蒂斯·M·布鲁巴克 | System, method and apparatus for producing bunching effect on moving advertising, media and communications platform |
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CB02 | Change of applicant information |
Address after: 102600 Beijing Daxing District Chunhe Road 50 Courtyard 8 Floor 4 Applicant after: Beijing xihezi wechat Technology Co., Ltd Address before: 102600 Beijing Daxing District Chunhe Road 50 Courtyard 8 Floor 4 Applicant before: BEIJING CHENGZI WEIXUN TECHNOLOGY Co.,Ltd. |
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Application publication date: 20190906 |
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