CN110175866A - Related information distribution method, device, electronic equipment and related information delivery system - Google Patents
Related information distribution method, device, electronic equipment and related information delivery system Download PDFInfo
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- CN110175866A CN110175866A CN201910342966.6A CN201910342966A CN110175866A CN 110175866 A CN110175866 A CN 110175866A CN 201910342966 A CN201910342966 A CN 201910342966A CN 110175866 A CN110175866 A CN 110175866A
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- G06Q30/00—Commerce
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Abstract
The invention discloses a kind of related information distribution method, device, electronic equipment and related information delivery systems.Wherein, related information distribution method includes: the identity information for receiving consumer；Identity information based on consumer determines the corresponding related information of the consumer；The related information is sent for consumer's selection；The related information includes the first information, and the first information is obtained ahead of time in the following way: multiple historical behavior tracks of the search current consumer in given area；Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；One or more commodity are selected from the first commodity set, generate the corresponding first information.The present invention uses the means of technology, improves the purchase conversion ratio of sales promotion information, the related information that significantly more efficient granting matches with consumer's buying habit and wish.
Description
Technical field
The present invention relates to webpage front-end technical field more particularly to a kind of related information distribution methods, device, electronic equipment
And related information delivery system.
Background technique
Currently, the transmission of commodity association message is usually pervasive, i.e., towards all consumers'.For example, most common
Commodity association message is the discount coupon (such as gift token, coupon etc.) in shopping place, and there are the following problems:
The first, medium is paper or card, not environmentally, and at high cost；
The second, for discount coupon by shopping place (for example, shop) unified payment, it is not an interactive expression, is by quotient
Field from top to bottom, is formulated for all customers, rather than is supplied to specified people according to the purchase feature of customer, therefore, promotion
Effect is weaker.
In addition, the short breath of the mobile phone of some sales promotion information, mail etc. is sent, although no longer by the way of paper, still
Lack in the presence of the buying habit with consumer and interacts, for all consumers, the weak problem of promotion effect.
The means for how using technology, improve the purchase conversion ratio of sales promotion information, and significantly more efficient granting is purchased with consumer
The technical issues of buying the related information that habit and wish match, being those skilled in the art's urgent need to resolve.
Summary of the invention
In view of this, the present invention provides a kind of related information distribution method, device, electronic equipment and related information grantings
System, to improve the purchase conversion ratio of sales promotion information, significantly more efficient granting and consumer's buying habit using the means of technology
The related information to match with wish.
In a first aspect, the present invention provides a kind of related information distribution methods, comprising:
Receive the identity information of consumer；
Identity information based on consumer determines the corresponding related information of the consumer；
The related information is sent for consumer's selection；Wherein
The related information includes the first information, and the first information is obtained ahead of time in the following way:
Search for multiple historical behavior tracks of the current consumer in given area；
Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the first commodity set, generate the corresponding first information.
Preferably, in above-mentioned related information distribution method, the related information further includes the second information, second letter
Breath is determined as follows:
Count historical behavior track of the different consumers of given quantity in the given area；
Statistics is more than to give the second commodity set of second threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the second commodity set, generate corresponding second information.
Preferably, in above-mentioned related information distribution method, the historical behavior track of consumer passes through indoor positioning
System determines.
Preferably, in above-mentioned related information distribution method, the related information is cyber product coupons.
Preferably, in above-mentioned related information distribution method, the first information and second information are regularly updated.
Second aspect, the present invention also provides a kind of related information dispensing apparatus, comprising:
Receiving module, for receiving the identity information of consumer；
Related information determining module determines the corresponding association letter of the consumer for the identity information based on consumer
Breath；
Sending module, for sending the related information for consumer's selection；Wherein
The related information includes the first information, and the first information in the related information determining module passes through such as lower unit
It is obtained ahead of time:
First statistic unit, for searching for multiple historical behavior tracks of the current consumer in given area；
Second statistic unit is more than the of given first threshold with multiple historical behavior track degrees of correlation for counting
One commodity set；
First generation unit generates corresponding institute for selecting one or more commodity from the first commodity set
State the first information.
Further, in above-mentioned related information dispensing apparatus, the related information further includes the second information, the association letter
The second information in breath determining module is obtained ahead of time by such as lower unit:
Third statistic unit, for counting historical behavior track of the consumer of given quantity in the given area；
4th statistic unit is more than the of given second threshold with multiple historical behavior track degrees of correlation for counting
Two commodity set；
Second generation unit generates corresponding institute for selecting one or more commodity from the second commodity set
State the second information.
Further, in above-mentioned related information dispensing apparatus, the historical behavior track of consumer passes through indoor positioning
System determines.
The third aspect, the present invention also provides a kind of electronic equipment, the electronic equipment includes:
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one
A processor executes, so that at least one described processor is able to carry out aforementioned any related information distribution method.
Fourth aspect, the present invention also provides a kind of related information delivery systems, comprising:
Indoor positioning device, server and, consumer end；
Indoor positioning device action trail of the consumer in given area for identification；
Consumer end consumer identification information for identification, and the consumer identification information is uploaded to described
Server；
The server is used to determine the corresponding related information of the consumer according to the consumer identification information, and will
The related information sends for consumer's selection；Wherein
The related information includes the first information and/or the second information, and the first information obtains in advance in the following way
:
Count multiple historical behavior tracks of the current consumer of the indoor positioning device transmission in given area；
Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the first commodity set, generate the corresponding first information；
Second information is determined as follows:
Count historical behavior track of the different consumers of given quantity in the given area；
Statistics is more than to give the second commodity set of second threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the second commodity set, generate corresponding second information；
Also, the consumer end is also used to receive the related information.
In the present invention, the historical behavior track of consumer is obtained by indoor locating system, using the means of statistics, is obtained
The high commodity with the action trail degree of correlation, and then the consumption habit of consumer is obtained, so as to effectively provide and consumer
The related information that buying habit and wish match improves the purchase conversion ratio of sales promotion information.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this field
For those of ordinary skill, without creative efforts, it can also be obtained according to these attached drawings other attached drawings.
Fig. 1 is a kind of step flow chart of related information distribution method provided in an embodiment of the present invention；
Fig. 2 is in related information distribution method provided in an embodiment of the present invention, and the historical behavior track of current consumer shows
It is intended to；
Fig. 3 be another embodiment of the present invention provides related information distribution method in, the historical behavior rail of current consumer
Mark schematic diagram；
Fig. 4 is the step flow chart of another related information distribution method provided in an embodiment of the present invention；
Fig. 5 is that the different consumers of quantity are given in related information distribution method provided in an embodiment of the present invention given
Historical behavior track schematic diagram in region；
Fig. 6 is a kind of structural block diagram for related information dispensing apparatus that inventive embodiments provide；
Fig. 7 is the structural block diagram of another related information dispensing apparatus provided in an embodiment of the present invention；
Fig. 8 is the structural block diagram of inventive embodiments electronic equipment.
Specific embodiment
The embodiment of the present invention is described in detail with reference to the accompanying drawing.
Illustrate embodiment of the present disclosure below by way of specific specific example, those skilled in the art can be by this specification
Disclosed content understands other advantages and effect of the disclosure easily.Obviously, described embodiment is only the disclosure
A part of the embodiment, instead of all the embodiments.The disclosure can also be subject to reality by way of a different and different embodiment
It applies or applies, the various details in this specification can also be based on different viewpoints and application, in the spirit without departing from the disclosure
Lower carry out various modifications or alterations.It should be noted that in the absence of conflict, the feature in following embodiment and embodiment can
To be combined with each other.Based on the embodiment in the disclosure, those of ordinary skill in the art are without creative efforts
Every other embodiment obtained belongs to the range of disclosure protection.
It should be noted that the various aspects of embodiment within the scope of the appended claims are described below.Ying Xian
And be clear to, aspect described herein can be embodied in extensive diversified forms, and any specific structure described herein
And/or function is only illustrative.Based on the disclosure, it will be understood by one of ordinary skill in the art that one described herein
Aspect can be independently implemented with any other aspect, and can combine the two or both in these aspects or more in various ways.
For example, carry out facilities and equipments in terms of any number set forth herein can be used and/or practice method.In addition, can make
With other than one or more of aspect set forth herein other structures and/or it is functional implement this equipment and/or
Practice the method.
It should also be noted that, diagram provided in following embodiment only illustrates the basic structure of the disclosure in a schematic way
Think, component count, shape and the size when only display is with component related in the disclosure rather than according to actual implementation in schema are drawn
System, when actual implementation kenel, quantity and the ratio of each component can arbitrarily change for one kind, and its assembly layout kenel can also
It can be increasingly complex.
In addition, in the following description, specific details are provided for a thorough understanding of the examples.However, fields
The skilled person will understand that the aspect can be practiced without these specific details.
Referring to Fig.1, Fig. 1 is the step flow chart of related information of embodiment of the present invention distribution method, is included the following steps:
S110 receives the identity information of consumer.
It when customer comes shop, is registered using the self-service terminal being arranged in shop, or just using customer's some
Terminal is taken to be registered.
In one embodiment, consumer identification information can obtain in the following way: after customer enters shopping plaza,
Hand-push shopping cart is got, is provided with consumer end on hand-push shopping cart, it, can be to the consumption of hand-push shopping cart with camera
Person carries out camera shooting of taking pictures, and the server of shopping place is sent to using the picture for acquisition of taking pictures as identity information.
In another embodiment, customer identification identification can not also be carried out by the consumer end of shopping cart, in quotient
Field or the inlet of supermarket are provided with camera, obtain Customer Information by camera, and upload to the service of shopping place
Device.
It should be noted that this programme is suitable for the Gu that consumer had carried out identity registration in specific shopping place
Visitor, for example, uploading facial image when registered members' information.
Certainly, the identity information in the present invention can also be not limited to facial image, can also be manually entered based on customer
Identity information, for example, telephone number, registers account number, pet name etc..Which is not limited by the present invention.
S120, the identity information based on consumer determine the corresponding related information of the consumer.
Server receives the pictorial information of consumer, is compared in the consumer information of database, confirms specific disappear
Then Fei Zhe finds related information corresponding with the particular consumer.Here related information can be the discount coupon of commodity.It closes
Join information in addition to being discount coupon, such as is also possible to other such sales promotion information of favor information.
In one embodiment, related information includes the first information, and the first information is obtained ahead of time in the following way:
S1201 searches for multiple historical behavior tracks of the current consumer in given area.
It is the historical behavior track of current consumer in one embodiment referring to Fig. 2, Fig. 2.It can be seen that current consumption
Person shares three historical behavior tracks 1,2 and 3.There are common entrance and exit in this three tracks.It can from the action trail of Fig. 2
Know, three action trails all have passed through shelf A and shelf B.
In one embodiment, the historical behavior track of consumer is determined by indoor locating system.
Indoor locating system includes: that signal emitting-source (positioning label), signal connect (locating base station)；Data transfer part
Divide and data processing section (server and personnel positioning management software).When it is implemented, pacifying in the Shopping Space to be positioned
Locating base station is loaded onto, the quantity and installation site mounting height specifically installed need to determine according to actual site space.It is all
The data summarization of base station is to server, equipped with signal emitting-source (positioning label) on the trolley of customer, in this manner it is possible to fixed
Position goes out the position of customer, in turn, is changed according to the dynamic position of customer, generates action trail.
S1202, statistics are more than to give the first commodity set of first threshold with multiple historical behavior tracks degree of correlation.
It include commodity b on shelf B as shown, including commodity a on shelf A with continued reference to Fig. 2.Three in figure are gone through
History action trail all passes through the commodity b of commodity a and the B shelf of A shelf.
In one embodiment, the commodity for being 100% with the above three historical behavior track degree of correlation are set M, M=
(a, b).
It is only schematical here herein it should be noted that the commodity that A shelf and B shelf may relate to have very much
Two commodity can be not limited in actual implementation by providing two commodity of a and b, be also possible to multiple commodity, or according to
Practical situation is that a commodity can also be with.For example, according to the other information of consumer, the information such as age, gender, in A shelf
In the commodity being related to jointly with B shelf, the commodity more likely bought by user are selected, constitute the first commodity set.Certainly,
There are one conditions, the i.e. commodity in the first commodity set, are to have preferential commodity.From this perspective, even if A goods
Cabinet and the lift-on-lift-off commodity of B are numerous, but do activity plus businessman, commodity when having preferential condition, in the first commodity set
Possibility will not be very much.
" first threshold " in the step is illustrated below.This " first threshold " is the multiple historical behavior rails of description
The parameter of mark and the degree of correlation of relevant commodity.What above-described embodiment selected be with the above three historical behavior track degree of correlation for
100% commodity also can choose the degree of correlation more than certain threshold value, for example, more than 60% when actual implementation.
Be the shelf that pass through of track 1 and track 2 referring to Fig. 2, shelf A and shelf C, the commodity m of shelf A and shelf C and
Commodity n and the above three historical behavior track degree of correlation are greater than 60%.It is and above-mentioned so if first threshold is set as 60%
Commodity of three historical behavior track correlations greater than 60% are set M, M=(a, b, m, n).
S1203 selects one or more commodity from the first commodity set, generates the corresponding first information.
In the actually first information of the push as related information, can based on the entire service in the first commodity set,
It can also be based on part commodity.If the another corresponding commodity of the first information are set P, P is the subset of M.
After determining set P, then based on P, relevant electronic information, that is, the first information are generated.
S130 sends the related information for consumer's selection.
For example, sending the discount coupon including commodity a and commodity b first when the customer enters shopping place
The first information as related information is sent to the consumption terminal of consumer by the step.As described in step S110,
Consumer end can be the mobile phone terminal of consumer, or the equipment being arranged on hand-push shopping cart, or other
Electronic equipment.Which is not limited by the present invention.
It should be noted that the first information in the present embodiment be not it is unalterable, can regularly update.For example,
The primary shopping of the every completion of customer, the action trail of this shopping will increase in historical behavior track, new for generating
First commodity set.First commodity set can be updated after each shopping is completed, and can also complete shopping multiple
Later, unified to update, for example, time limit is one month or a season.
In the present embodiment, when customer accesses shopping place, shop perceives customer to customer, and between customer and shop
Creation interaction.By analyzing customer purchase historical behavior track, related information (example associated with historical behavior track is generated
Such as, relevant discount coupon), and send it to customer, such as customer portable terminal or consumer on shopping cart it is whole
End.
By the above, sending the related information of such as electronic coupons provided exclusively for specific consumers to customer, use
The means of technology promote purchase.
Certainly, in one embodiment, the coupon information of push not only can be the commodity (people more than high threshold route
Gas commodity), it can also be the sales promotion information of the commodity (unwelcome commodity) of Low threshold route.Customer, which sees, reaches terminal
Sales promotion information is bought.
Fig. 3 be another embodiment of the present invention provides related information distribution method in, the historical behavior rail of current consumer
Mark schematic diagram.
Fig. 3 is analyzed, path and association shelf analytical table are obtained:
Table one: path and association shelf analytical table
As can be seen from Table I, for a certain customer, in five historical paths from A1 to D4, path C2 to C3 warp
It has crossed four times, that is to say, that on the right side of shelf E, the left side of shelf F and above-mentioned five historical behavior track degrees of correlation are 80%.Institute
With, if first threshold is set as in the case of 80%, commodity relevant to above-mentioned five historical behavior tracks are the right side shelf E,
Dependent merchandise on the left of shelf F.As described above, in this embodiment, on the right side of shelf E, in numerous commodity on the left of shelf F,
The favor information of commodity is pushed to client.Preferably, the selection of commodity can specifically be pushed according to other relevant informations of customer
The discount coupon of which commodity.
Referring to Fig. 4, Fig. 4 is the step flow chart of another related information distribution method provided in an embodiment of the present invention.
It in the present embodiment, can not only realize in an embodiment as above, according to the historical behavior track of customer oneself, determine
The related information of the big commodity of degree associated therewith, realizes the push of promotion, can also be according to other a certain number of multiple Gus
The historical behavior track of visitor determines the much-sought-after item on this track, also carries out the push of relevant information, that is to say, that point
Historical track of a large amount of customers in sales field is analysed, determines the dependent merchandise (popularity commodity) in the necessary good path of a large amount of customers,
And based on these commodity production related information (for example, discount coupon), and relevant coupon information is sent to current customer, had
Effect promotes purchase.
The step flow chart of the present embodiment another kind related information distribution method, includes the following steps:
S410 receives the identity information of consumer.
As described above, consumer identification information can obtain in the following way: after customer enters shopping plaza, getting hand
Shopping cart is pushed away, is provided with consumer end on hand-push shopping cart, with camera, the consumer of hand-push shopping cart can be carried out
It takes pictures camera shooting, and is sent to the server of shopping place using the picture for acquisition of taking pictures as identity information.It can not also be by purchase
The consumer end of object vehicle carries out customer identification identification, and the inlet of market or supermarket is provided with camera, passes through camera shooting
Head obtains Customer Information, and uploads to the server of shopping place.
The present embodiment is suitable for the customer that consumer had carried out identity registration in specific shopping place, for example, registration
Facial image was uploaded when membership information.
Certainly, the identity information in the present invention can also be not limited to facial image, can also be manually entered based on customer
Identity information, for example, telephone number, registers account number, pet name etc..Which is not limited by the present invention.
S420, the identity information based on consumer determine the corresponding related information of consumer.
Server receives the pictorial information of consumer, is compared in the consumer information of database, confirms specific disappear
Then Fei Zhe finds related information corresponding with the particular consumer.Here related information can be the discount coupon of commodity.
In one embodiment, related information includes the first information and the second information, and the first information and the second information are distinguished
It is obtained ahead of time in the following way.
Wherein, the acquisition of the first information:
S4201A searches for multiple historical behavior tracks of the current consumer in given area.
S4202A, statistics are more than to give the first commodity set of first threshold with multiple historical behavior tracks degree of correlation.
S4203A selects one or more commodity from the first commodity set, generates the corresponding first information.
Above three step S4201A, S4202A and S4203A are referred to S1201, S1202 and S1203, herein no longer
It repeats.
The acquisition of second information illustrates more detail below referring to S4201B, S4202B and S4203B in Fig. 4.
S4201B counts historical behavior track of the different consumers of given quantity in given area.
Referring to Fig. 5, which is illustrated.Fig. 5 counts the historical behavior track of 5 customers.It is p1 respectively,
P2, p3, p4 and p5 obtain multiple customer paths and association shelf analytical table:
Table two: multiple customer paths and association shelf analytical table
S4202B, statistics are more than the second commodity collection for giving second threshold with above-mentioned multiple historical behavior tracks degree of correlation
It closes.
Specifically, including two steps:
Step 1): given second threshold；
Step 2) in each path in a given area, determines by the duplicate track number of different customers to be more than given
The path of threshold value；
Step 3) specifies active user and this time does shopping paths traversed, the path that will be determined in the path and step 2)
It is compared, determines difference path；
Step 4) determines the association shelf in difference path；
Step 5) determines the corresponding commodity set of association shelf in step 4), and therefrom select relevant commodity as
Second commodity set.
For example, according to upper table, in the historical behavior track that counts five customers, degree associated therewith is more than 60% commodity collection
It closes.Above-mentioned each section of path is equal to be all not less than 3 times by number, therefore the commodity of above-mentioned shelf can selectively enter second
Commodity set.
But in addition to also wanting in above-mentioned path in the threshold range of the above-mentioned degree of correlation, if the user specifically has already passed through
If by the commodity in this path can not then push.If not passing through, it is contemplated that pushing the commodity in this path.
For example, as can be seen from Table II, in the second commodity set, the commodity of push " on shelf A " are only needed, as C2
To C3, the commodity of each shelf involved in C3 to C4, C4 to each path D4 can not then be related to.This is because customer is
It has passed through the path, it may be really without the commodity of its needs.
S4203B selects one or more commodity from the second commodity set, generates corresponding second information.
S430 sends related information, that is, the first information and the second information, for consumer's selection.
For example, sending first includes that the first information and the second information are all relevant preferential when the customer enters shopping place
Certificate.Certainly, if by shopping terminals, when can determine which commodity client bought, can also according to the purchase situation of user, with
And commodity involved in the first information and the second information, cyber product coupons are targetedly pushed, supplement customer this time does shopping clear
It is single.
It should be noted that the first information and the second information in the present embodiment be not it is unalterable, can be regular
It updates.For example, the primary shopping of the every completion of customer, the action trail of this shopping will increase in historical behavior track, use
In the first new commodity set of generation.First commodity set can be updated after each shopping is completed, can also be more
It is unified to update after secondary completion shopping, for example, time limit is one month or a season.The generation of second merchandise news
It is in this way, one time limit of setting, same update, two weeks, one month or a season etc..It can be with by statistics customer
It is all customers, also can choose a part of ratio therein.
From above-described embodiment as can be seen that the present embodiment is according to the historical track in the sales field of big data customer, production is full
The sales promotion information of the commodity of the path two sides of the certain popularity of foot, in conjunction with the historical track of this customer, final determine meets one
Determine the client association information in the path of logic, that is, customer's related information.The related information is sent out from the service server of sales field
It is sent to the customer, for example, it is sent to the user terminal of customer oneself, the shopping terminals etc. being also possible on shopping cart, the present invention
It does not limit this.
It is the structural block diagram of related information dispensing apparatus embodiment of the present invention, the embodiment related information referring to Fig. 6, Fig. 6
Dispensing apparatus includes:
Receiving module 61, for receiving the identity information of consumer.
It when customer comes shop, is registered using the self-service terminal being arranged in shop, or just using customer's some
Terminal is taken to be registered.
In one embodiment, consumer identification information can obtain in the following way: after customer enters shopping plaza,
Hand-push shopping cart is got, is provided with consumer end on hand-push shopping cart, it, can be to the consumption of hand-push shopping cart with camera
Person carries out camera shooting of taking pictures, and the server of shopping place is sent to using the picture for acquisition of taking pictures as identity information.
In another embodiment, customer identification identification can not also be carried out by the consumer end of shopping cart, in quotient
Field or the inlet of supermarket are provided with camera, obtain Customer Information by camera, and upload to the service of shopping place
Device.
It should be noted that this programme is suitable for the Gu that consumer had carried out identity registration in specific shopping place
Visitor, for example, uploading facial image when registered members' information.
Certainly, the identity information in the present invention can also be not limited to facial image, can also be manually entered based on customer
Identity information, for example, telephone number, registers account number, pet name etc..Which is not limited by the present invention.
Related information determining module 62 determines the corresponding related information of consumer for the identity information based on consumer.
Server receives the pictorial information of consumer, is compared in the consumer information of database, confirms specific disappear
Then Fei Zhe finds related information corresponding with the particular consumer.Here related information can be the discount coupon of commodity.
In one embodiment, related information includes the first information, and the first information in related information determining module 62 is logical
Lower unit such as is crossed to be obtained ahead of time:
First statistic unit 621, for searching for multiple historical behavior tracks of the current consumer in given area.
It is the historical behavior track of current consumer in one embodiment referring again to Fig. 2, Fig. 2.As can be seen that current
Consumer shares three historical behavior tracks 1,2 and 3.There are common entrance and exit in this three tracks.From the action trail of Fig. 2
It is found that three action trails all have passed through shelf A and shelf B.
In one embodiment, the historical behavior track of consumer is determined by indoor locating system.
Indoor locating system includes: that signal emitting-source (positioning label), signal connect (locating base station)；Data transfer part
Divide and data processing section (server and personnel positioning management software).When it is implemented, pacifying in the Shopping Space to be positioned
Locating base station is loaded onto, the quantity and installation site mounting height specifically installed need to determine according to actual site space.It is all
The data summarization of base station is to server, equipped with signal emitting-source (positioning label) on the trolley of customer, in this manner it is possible to fixed
Position goes out the position of customer, in turn, is changed according to the dynamic position of customer, generates action trail.
Second statistic unit 622 is more than the of given first threshold with multiple historical behavior tracks degree of correlation for counting
One commodity set.
It include commodity b on shelf B as shown, including commodity a on shelf A with continued reference to Fig. 2.Three in figure are gone through
History action trail all passes through the commodity b of commodity a and the B shelf of A shelf.
In one embodiment, the commodity for being 100% with the above three historical behavior track degree of correlation are set M, M=
(a, b).
It is only schematical here herein it should be noted that the commodity that A shelf and B shelf may relate to have very much
Two commodity can be not limited in actual implementation by providing two commodity of a and b, be also possible to multiple commodity, or according to
Practical situation is that a commodity can also be with.For example, according to the other information of consumer, the information such as age, gender, in A shelf
In the commodity being related to jointly with B shelf, the commodity more likely bought by user are selected, constitute the first commodity set.Certainly,
There are one conditions, the i.e. commodity in the first commodity set, are to have preferential commodity.From this perspective, even if A goods
Cabinet and the lift-on-lift-off commodity of B are numerous, but do activity plus businessman, commodity when having preferential condition, in the first commodity set
Possibility will not be very much.
" first threshold " in the step is illustrated below.This " first threshold " is the multiple historical behavior rails of description
The parameter of mark and the degree of correlation of relevant commodity.What above-described embodiment selected be with the above three historical behavior track degree of correlation for
100% commodity also can choose the degree of correlation more than certain threshold value, for example, more than 60% when actual implementation.
Be the shelf that pass through of track 1 and track 2 referring to Fig. 2, shelf A and shelf C, the commodity m of shelf A and shelf C and
Commodity n and the above three historical behavior track degree of correlation are greater than 60%.It is and above-mentioned so if first threshold is set as 60%
Commodity of three historical behavior track correlations greater than 60% are set M, M=(a, b, m, n).
First generation unit 623 generates corresponding first for selecting one or more commodity from the first commodity set
Information.
In the actually first information of the push as related information, can based on the entire service in the first commodity set,
It can also be based on part commodity.If the another corresponding commodity of the first information are set P, P is the subset of M.
After determining set P, then based on P, relevant electronic information, that is, the first information are generated.
Sending module 63, for sending related information for consumer's selection.
For example, sending the discount coupon including commodity a and commodity b first when the customer enters shopping place
The first information as related information is sent to the consumption terminal of consumer by the step.As described in step S110,
Consumer end can be the mobile phone terminal of consumer, or the equipment being arranged on hand-push shopping cart, or other
Electronic equipment.Which is not limited by the present invention.
It should be noted that the first information in the present embodiment be not it is unalterable, can regularly update.For example,
The primary shopping of the every completion of customer, the action trail of this shopping will increase in historical behavior track, new for generating
First commodity set.First commodity set can be updated after each shopping is completed, and can also complete shopping multiple
Later, unified to update, for example, time limit is one month or a season.
In the present embodiment, when customer accesses shopping place, shop perceives customer to customer, and between customer and shop
Creation interaction.By analyzing customer purchase historical behavior track, related information (example associated with historical behavior track is generated
Such as, relevant discount coupon), and send it to customer, such as customer portable terminal or consumer on shopping cart it is whole
End.
By the above, sending the related information of such as electronic coupons provided exclusively for specific consumers to customer, use
The means of technology promote purchase.
Certainly, in one embodiment, the coupon information of push not only can be the commodity (people more than high threshold route
Gas commodity), it can also be the sales promotion information of the commodity (unwelcome commodity) of Low threshold route.Customer, which sees, reaches terminal
Sales promotion information is bought.
Referring to Fig. 7, Fig. 7 is the structural block diagram of another related information dispensing apparatus provided in an embodiment of the present invention, comprising:
Receiving module 71, for receiving the identity information of consumer.
Related information determining module 72 determines the corresponding association of the consumer for the identity information based on consumer
Information；
Sending module 73, for sending the related information for consumer's selection；Wherein
The related information includes the first information, and the first information in the related information determining module 72 is by such as placing an order
Member is obtained ahead of time:
First statistic unit 721A, for searching for multiple historical behavior tracks of the current consumer in given area；
Second statistic unit 722A, for counting with multiple historical behavior track degrees of correlation more than given first threshold
The first commodity set；
First generation unit 723A is generated and is corresponded to for selecting one or more commodity from the first commodity set
The first information.
Also, the related information further includes the second information, and the second information in the related information determining module passes through
As lower unit is obtained ahead of time:
Third statistic unit 721B, for counting historical behavior rail of the consumer of given quantity in the given area
Mark；
4th statistic unit 722B, for counting with multiple historical behavior track degrees of correlation more than given second threshold
The second commodity set；
Second generation unit 723B is generated and is corresponded to for selecting one or more commodity from the second commodity set
Second information.
It should be noted that the working principle of related information dispensing apparatus embodiment and above-mentioned corresponding embodiment of the method phase
Seemingly, here, the present invention repeats no more, the related cross-referenced preceding description of place.
Fig. 8 shows the structural schematic diagram of electronic equipment 80 provided in an embodiment of the present invention, and electronic equipment 80 includes at least
One processor 801 (such as CPU), at least one input/output interface 804, memory 802 and at least one communication bus
803, for realizing the connection communication between these components.At least one processor 801 is used to execute to store in memory 802
Computer instruction, so that at least one described processor 801 is able to carry out the embodiment of aforementioned any point of table method.Memory
802 be non-transient memory (non-transitory memory), may include volatile memory, such as high speed is at random
It accesses memory (RAM:Random Access Memory), also may include nonvolatile memory (non-volatile
Memory), a for example, at least magnetic disk storage.It (can be wired or wireless by least one input/output interface 804
Communication interface) realize and the communication connection between at least one other equipment or unit.
In some embodiments, memory 802 stores program 8021, and processor 801 executes program 8021, for holding
Content in the aforementioned any point of table embodiment of the method for row.
The electronic equipment can exist in a variety of forms, including but not limited to:
(1) mobile communication equipment: the characteristics of this kind of equipment is that have mobile communication function, and to provide speech, data
Communication is main target.This Terminal Type includes: smart phone (such as iPhone), multimedia handset, functional mobile phone and low
Hold mobile phone etc..
(2) super mobile personal computer equipment: this kind of equipment belongs to the scope of personal computer, there is calculating and processing function
Can, generally also have mobile Internet access characteristic.This Terminal Type includes: PDA, MID and UMPC equipment etc., such as iPad.
(3) portable entertainment device: this kind of equipment can show and play multimedia content.Such equipment include: audio,
Video player (such as iPod), handheld device, e-book and intelligent toy and portable car-mounted navigation equipment.
(4) particular server: providing the equipment of the service of calculating, and the composition of server includes processor, hard disk, memory, is
Bus of uniting etc., server is similar with general computer architecture, but due to needing to provide highly reliable service, is handling
Ability, stability, reliability, safety, scalability, manageability etc. are more demanding.
(5) other electronic equipments with data interaction function.
On the other hand, the present invention also provides a kind of related information delivery systems, comprising: indoor positioning device, server,
And consumer end；Indoor positioning device action trail of the consumer in given area for identification；The consumption
Person's terminal consumer identification information for identification, and the consumer identification information is uploaded to the server；The service
Device is used to determine the corresponding related information of the consumer according to the consumer identification information, and the related information is sent
For consumer's selection.
Wherein, the related information includes the first information and/or the second information, and the first information is pre- in the following way
First obtain:
Count multiple historical behavior tracks of the current consumer of the indoor positioning device transmission in given area；System
Meter is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；From the first commodity collection
One or more commodity are selected in conjunction, generate the corresponding first information.
Second information is determined as follows: counting the different consumers of given quantity in the given area
Historical behavior track；Statistics is more than the second commodity collection for giving second threshold with multiple historical behavior track degrees of correlation
It closes；One or more commodity are selected from the second commodity set, generate corresponding second information；Also, it is described to disappear
Expense person's terminal is also used to receive the related information.
The working principle of related information delivery system embodiment is similar with above-mentioned corresponding embodiment of the method, here, related
The cross-referenced preceding description of place.
It should be noted that, in this document, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also including other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.
For Installation practice, since it is substantially similar to the method embodiment, so the comparison of description is simple
Single, the relevent part can refer to the partial explaination of embodiments of method.
Expression or logic and/or step described otherwise above herein in flow charts, for example, being considered use
In the order list for the executable instruction for realizing logic function, may be embodied in any computer-readable medium, for
Instruction execution system, device or equipment (such as computer based system, including the system of processor or other can be held from instruction
The instruction fetch of row system, device or equipment and the system executed instruction) it uses, or combine these instruction execution systems, device or set
It is standby and use.For the purpose of this specification, " computer-readable medium ", which can be, any may include, stores, communicates, propagates or pass
Defeated program is for instruction execution system, device or equipment or the dress used in conjunction with these instruction execution systems, device or equipment
It sets.The more specific example (non-exhaustive list) of computer-readable medium include the following: there is the electricity of one or more wirings
Interconnecting piece (electronic device), portable computer diskette box (magnetic device), random access memory (RAM), read-only memory
(ROM), erasable edit read-only storage (EPROM or flash memory), fiber device and portable optic disk is read-only deposits
Reservoir (CDROM).In addition, computer-readable medium can even is that the paper that can print described program on it or other are suitable
Medium, because can then be edited, be interpreted or when necessary with it for example by carrying out optical scanner to paper or other media
His suitable method is handled electronically to obtain described program, is then stored in computer storage.
It should be appreciated that each section of the invention can be realized with hardware, software, firmware or their combination.
In the above-described embodiment, multiple steps or method can be with storages in memory and by suitable instruction execution
The software or firmware that system executes are realized.For example, in another embodiment, can be used if realized with hardware
Any one of following technology well known in the art or their combination are realized: being had for realizing logic function to data-signal
The discrete logic of the logic gates of energy, the specific integrated circuit with suitable combinational logic gate circuit, programmable gate
Array (PGA), field programmable gate array (FPGA) etc..
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
In the technical scope disclosed by the present invention, any changes or substitutions that can be easily thought of by those familiar with the art, all answers
It is included within the scope of the present invention.Therefore, protection scope of the present invention should be subject to the protection scope in claims.
Claims (10)
1. a kind of related information distribution method characterized by comprising
Receive the identity information of consumer；
Identity information based on consumer determines the corresponding related information of the consumer；
The related information is sent for consumer's selection；Wherein
The related information includes the first information, and the first information is obtained ahead of time in the following way:
Search for multiple historical behavior tracks of the current consumer in given area；
Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the first commodity set, generate the corresponding first information.
2. related information distribution method according to claim 1, which is characterized in that
The related information further includes the second information, and second information is determined as follows:
Count historical behavior track of the different consumers of given quantity in the given area；
Statistics is more than to give the second commodity set of second threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the second commodity set, generate corresponding second information.
3. related information distribution method according to claim 2, which is characterized in that
The historical behavior track of consumer is determined by indoor locating system.
4. related information distribution method according to any one of claim 1 to 3, which is characterized in that
The related information is cyber product coupons.
5. related information distribution method according to claim 4, which is characterized in that
The first information and second information regularly update.
6. a kind of related information dispensing apparatus characterized by comprising
Receiving module, for receiving the identity information of consumer；
Related information determining module determines the corresponding related information of the consumer for the identity information based on consumer；
Sending module, for sending the related information for consumer's selection；Wherein
The related information includes the first information, and the first information in the related information determining module passes through as lower unit is preparatory
It obtains:
First statistic unit, for searching for multiple historical behavior tracks of the current consumer in given area；
Second statistic unit, for counting the first quotient with multiple historical behavior track degrees of correlation more than given first threshold
Product set；
First generation unit generates corresponding described for selecting one or more commodity from the first commodity set
One information.
7. related information dispensing apparatus according to claim 6, which is characterized in that
The related information further includes the second information, and the second information in the related information determining module passes through as lower unit is pre-
First obtain:
Third statistic unit, for counting historical behavior track of the consumer of given quantity in the given area；
4th statistic unit, for counting the second quotient with multiple historical behavior track degrees of correlation more than given second threshold
Product set；
Second generation unit generates corresponding described for selecting one or more commodity from the second commodity set
Two information.
8. related information dispensing apparatus according to claim 7, which is characterized in that
The historical behavior track of consumer is determined by indoor locating system.
9. a kind of electronic equipment, which is characterized in that the electronic equipment includes:
At least one processor；And
The memory being connect at least one described processor communication；Wherein,
The memory is stored with the instruction that can be executed by least one described processor, and described instruction is by described at least one
It manages device to execute, so that at least one described processor is able to carry out related information granting described in aforementioned any claim 1-4
Method.
10. a kind of related information delivery system characterized by comprising
Indoor positioning device, server and, consumer end；
Indoor positioning device action trail of the consumer in given area for identification；
Consumer end consumer identification information for identification, and the consumer identification information is uploaded to the service
Device；
The server is used to determine the corresponding related information of the consumer according to the consumer identification information, and will be described
Related information sends for consumer's selection；Wherein
The related information includes the first information and/or the second information, and the first information is obtained ahead of time in the following way:
Count multiple historical behavior tracks of the current consumer of the indoor positioning device transmission in given area；
Statistics is more than to give the first commodity set of first threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the first commodity set, generate the corresponding first information；
Second information is determined as follows:
Count historical behavior track of the different consumers of given quantity in the given area；
Statistics is more than to give the second commodity set of second threshold with multiple historical behavior track degrees of correlation；
One or more commodity are selected from the second commodity set, generate corresponding second information；
Also, the consumer end is also used to receive the related information.
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