CN110147286B - Custom information sending method, device and system based on message queue and recording medium - Google Patents
Custom information sending method, device and system based on message queue and recording medium Download PDFInfo
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Abstract
The invention discloses a message queue-based customized information sending method, which comprises the following steps: acquiring financial user data, wherein the financial user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data; real-time screening of financial user data of an inactive branch based on a message queue system; and sending the customized information of the financial products to the screened financial users without moving branches in real time. The invention can acquire the change of real-time label data such as movable branches, places and the like of financial users in real time, thereby achieving the purpose of real-time popularization.
Description
Technical Field
The invention belongs to the technical field of data processing, and particularly relates to a data processing system and method for business, finance and other purposes, in particular to a message queue-based custom information sending method, device, system and computer readable medium.
Background
The number of users of the internet financial platform is huge, and tag data of the users also change at any time, for example, geographic positions of the users change, dynamic and branched information of the users change and the like. Operators need manual screening when screening users, and the method has the advantages of large workload, low accuracy and poor timeliness, and can not automatically monitor the change of user data in real time. Similarly, when operators popularize products, the problems of low accuracy, low automation degree and poor timeliness exist.
Disclosure of Invention
The invention aims to solve the technical problems that: how to screen financial users in real time and achieve the purpose of real-time popularization.
In order to solve the above technical problems, a first aspect of the present invention provides a method for sending customized information based on a message queue, including: acquiring financial user data, wherein the financial user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data; real-time screening of financial user data of an inactive branch based on a message queue system; and sending the customized information of the financial products to the screened financial users without moving branches in real time.
According to a preferred embodiment of the present invention, the real-time tag has a tag value that changes in real time, including: dynamic credit information, actual credit, location, face recognition information, authentication information and risk pricing.
According to a preferred embodiment of the present invention, the non-real-time tag has a tag value that does not change in real time, and includes: at least one of age, gender, and expiration information.
According to a preferred embodiment of the present invention, the real-time filtering of the financial user data of the inactive leg based on the message queue system is: and acquiring the change of the real-time tag data of the financial user in real time based on the message queue system, and screening the financial user data without moving according to the change of the real-time tag data.
According to a preferred embodiment of the present invention, the message queuing system, the middleware thereof comprises: producer, agent, consumer.
According to a preferred embodiment of the present invention, the message queue system, the message record includes: keys, values, and time stamps.
According to a preferred embodiment of the present invention, the message queue system has message records written in Java language.
According to a preferred embodiment of the present invention, the sending, in real time, the customized information of the financial product to the screened financial users without moving branches is: according to different requirements of the financial platform on the popularization effect index, financial product customization information is sent to the financial users without movable branches in real time according to the arrangement and combination of different tag data.
According to a preferred embodiment of the present invention, the sending, in real time, the customized information of the financial product to the screened financial users without moving branches is:
and sending the financial product customization information to the financial user of the inactive branch in real time through the wasehouse data warehouse.
According to a preferred embodiment of the present invention, the filtered financial user data of the inactive branch is stored in a search engine ES or Radius server.
A second aspect of the present invention proposes a message queue-based custom information transmitting apparatus, comprising: the financial user data acquisition module is used for acquiring financial user data, wherein the financial user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data; the real-time screening module of the user of the movable branch is used for screening the financial user data of the movable branch in real time based on the message queue system; and the financial product customization information sending module is used for sending the financial product customization information to the screened financial users without moving branches in real time.
According to a preferred embodiment of the present invention, the real-time tag has a tag value that changes in real time, including: dynamic credit information, actual credit, location, face recognition information, authentication information and risk pricing.
According to a preferred embodiment of the present invention, the non-real-time tag has a tag value that does not change in real time, and includes: at least one of age, gender, and expiration information.
According to a preferred embodiment of the present invention, the real-time filtering of the financial user data of the inactive leg based on the message queue system is: and acquiring the change of the real-time tag data of the financial user in real time based on the message queue system, and screening the financial user data without moving according to the change of the real-time tag data.
According to a preferred embodiment of the present invention, the message queuing system, the middleware thereof comprises: producer, agent, consumer.
According to a preferred embodiment of the present invention, the message queue system, the message record includes: keys, values, and time stamps.
According to a preferred embodiment of the present invention, the message queue system has message records written in Java language.
According to a preferred embodiment of the present invention, the sending, in real time, the customized information of the financial product to the screened financial users without moving branches is: according to different requirements of the financial platform on the popularization effect index, financial product customization information is sent to the financial users without movable branches in real time according to the arrangement and combination of different tag data.
According to a preferred embodiment of the present invention, the sending, in real time, the customized information of the financial product to the screened financial users without moving branches is:
and sending the financial product customization information to the financial user of the inactive branch in real time through the wasehouse data warehouse.
According to a preferred embodiment of the present invention, the filtered financial user data of the inactive branch is stored in a search engine ES or Radius server.
A third aspect of the present invention proposes a message queue-based custom information transmission system, including: a memory for storing a computer executable program; a data processing device for reading the computer executable program in the memory to perform the message queue based custom information delivery method of claim.
A fourth aspect of the present invention proposes a computer readable medium storing a computer readable program for executing the message queue-based custom information transmission method.
The technical scheme of the invention has the following beneficial effects:
the invention can screen the financial user data of the non-movable branch in real time through the message queue system, and solves the problems of large manual screening workload, low accuracy and poor timeliness.
According to the invention, the financial product customization information is sent to the financial users in real time, so that the purpose of real-time popularization is achieved, more financial users are maintained, and the loss of the financial users is avoided.
Drawings
FIG. 1 is a flow diagram of a message queue based custom information delivery method of the present invention;
FIG. 2 is a schematic diagram of a message template of a customized message sending method based on a message queue according to the present invention
FIG. 3 is a schematic block diagram of a message queue based custom information sending device according to the present invention;
fig. 4 is a schematic diagram of a structural framework of the message queue based custom information delivery system of the present invention.
Detailed Description
The present invention will be further described in detail below with reference to specific embodiments and with reference to the accompanying drawings, in order to make the objects, technical solutions and advantages of the present invention more apparent.
Operators of financial platforms have a number of problems in manually screening financial users and manually popularizing financial products. Manually screening financial users cannot acquire the change of the financial user data in time, so that timeliness is poor, and further accurate marketing cannot be performed on the financial users in real time, and loss of the users is likely to be caused.
For example, the location of some users was previously "Beijing", now becoming "hong Kong", and operators were not able to obtain in time. For another example, some users have not previously moved to a point where they now become moved, and some users have not used coupons at the point of movement; the previous movable credit limit of part of users is 1w, the current movable credit limit is 2w, and the changes cannot be obtained by operators in time. Operators need to immediately acquire the changes when the tag values of the real-time tags change, and immediately popularize the changes.
In the prior art, the popularization of the financial products cannot be immediately performed, and in many cases, the popularization of the financial products is performed after 1 day, 2 days or more.
The invention acquires the change of real-time label data such as places, movable branches, coupons and the like in real time through the message queue system, screens financial users in real time, and promotes the screened financial users in real time.
Fig. 1 is a flow chart of a message queue-based custom information sending method according to the present invention, as shown in fig. 1, including:
s1: financial user data is acquired, the financial user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data.
Further, the real-time tag changes in tag value in real time, including dynamic and static information, actual borrowing amount, place, face recognition information, identity verification information and risk pricing.
Further, the tag value of the non-real-time tag does not change in real time, including overdue information, gender, age, academic, and housing conditions.
Regarding real-time tags, tags such as places, branches, etc. need to be written in real-time into JSON rules, which are stored in the search engine ES or the data device cluster S3. Specifically, an operator selects a real-time tag of an operation end, a corresponding number a is generated in a computer program by the selected real-time tag, the number a is inserted into a mysql database, then an HDFS distributed feedback system is started 3 minutes, a number b is generated by the HDFS distributed feedback system, a JSON rule is generated 20-30 minutes after the number b is inserted into a Radius server, and different page configuration information searched by history is marked with different JSON tags or JSON rules by the computer and stored in a search engine ES or a data equipment cluster S3. Or, the operator can directly upload the real-time tag through the operation end, and the operator can directly upload the real-time tag to generate the JSON rule.
As an example, the financial platform obtains 1000 financial user data, wherein each financial user data is composed of more than 20 tags, and the real-time tag number comprises dynamic payment information, actual borrowing amount, location, face identification information, identity verification information, risk pricing and the like. The tag name of the non-real-time tag data includes overdue record, gender, age, academic, housing condition, etc. The tag value may be represented by a binary discrete vector, such as gender, male tag value 01, and female tag value 10.
S2: and screening the financial user data of the inactive branch in real time based on the message queue system.
Further, the real-time screening of the financial user data based on the message queue system is as follows: and acquiring the change of the real-time tag data of the financial user in real time based on the message queue system, and screening the financial user data without moving according to the change of the real-time tag data.
Further, the message queue system, the middleware comprising: producer, agent, consumer.
Further, the message queue system, the message record includes: keys, values, and time stamps.
Further, the message queue system has message records written in Java language.
Further, the filtered financial user data of the inactive branch is stored in a search engine ES or Radius server.
Message queue system take the example of a kafka message queue system, the message records of which include: keys, values, and time stamps. The message records of the kafka message queue system are written in the Java language.
As an example, the kafka message queuing system obtains changes in the dynamic count data of 1000 financial users. At the initial time, 300 financial users with no movable branches are among 1000 financial users, and the movable branch data is changed in a short time, and the number of the financial users with no movable branches is changed from 300 to 200. The kafka message queue system can screen out the financial user data of the inactive branch in real time and store the screened financial user data of the inactive branch in a search engine ES or a Radius server.
If the operator manually acquires and screens the financial user data, the task is hardly completed in a short time.
The invention enables operators to acquire financial user data of an unused coupon or red packet in real time through the kafka message queue system. The kafka message queue system enables operators to acquire and screen financial user data in real time, and then, financial products can be promoted to financial users in real time.
S3: and sending the customized information of the financial products to the screened financial users without moving branches in real time.
Further, the real-time sending of the customized information of the financial product to the screened financial users without moving branches is as follows: according to different requirements of the financial platform on the popularization effect index, financial product customization information is sent to the financial users without movable branches in real time according to the arrangement and combination of different tag data.
The promotion effect index refers to an index of a promotion effect obtained by statistics after user promotion of the financial product, such as the number of promoted users, the touch amount after promotion and the ROI conversion rate. The promotion can be short message marketing, coupon issuing or other promotion modes. When the short message marketing is promoted, the ROI conversion rate is the ROI conversion rate of the short message marketing.
The popularization effect of different strategies is different, and different strategies are different in arrangement and combination of different tag data. The operator selects the page configuration information of the operation end and performs at least one of AND operation or NOT operation. The page configuration information contains more than 20 labels of the financial users, and when the page information is configured, different label data combinations are considered for different financial products.
As an example, a promotion effect index of one of the policies is explained. The combination n is the arrangement combination of age (20 years old and above) and academic (high, medium and above) to analyze the financial user data, the number of users existing in the way of the combination n is 60, the touch amount is 60w, the short message marketing ROI conversion rate is 20%, namely 100 short messages are sent to the users of the combination n, and 20 users can achieve the marketing purpose through the short messages.
Some combinations can bring the largest number of users to the financial platform, some combinations can bring the highest short message marketing ROI conversion rate to the financial platform, and some combinations can bring the largest touch amount to the financial platform. When the financial product is promoted next time, the financial platform selects the arrangement combination of different tag data according to different requirements on the promoted user quantity, the promoted touch amount and the short message marketing ROI conversion rate.
When the customized information of the financial products is sent to the financial users without movable branches in real time, operators preset the strategies of the popularization effect indexes in the financial platform, and the users without movable branches are automatically screened according to the preset strategies. That is, the operator may determine in advance different requirements of the promotion effect index, i.e. which aspect of the effect it is more important to, and may be biased when promoting again.
The strategy of the promotion effect index disclosed by the invention comprises numerical ranges of the promotion effect indexes or index combinations. As long as operators determine the index requirements of good popularization effects, the index requirements are stored in a platform (for example, in a database or a file) as strategies, and accurate re-popularization of the un-movable users can be automatically realized.
Further, the sending the customized information of the financial product to the screened financial users in real time is as follows: and sending the financial product customization information to the screened financial users of the unused branches in real time through the wasehouse data warehouse.
In general, the data volume of the financial platform user is large, for example, hundreds of thousands, the screened target financial users are tens of thousands, the workload of manually sending customized information by operators is large and the efficiency is low, after the target financial users are screened by a computer program, the target financial users are sent to a warehouse data warehouse with large storage capacity, the warehouse data warehouse sends the data to the operators of mobile phones, and the operators send the customized information of financial products to the financial users without movable branches.
As an example, the present invention transmits financial product customization information in real time to 200 non-mobile financial users screened out in real time. As described above, by analyzing 800 financial user data of the moved branches, users are screened according to the combination n, which is an arrangement combination of age (20 years and older) and academic (high, middle and older), and the popularization effect index is objective after the popularization of the financial products is performed.
150 users are now screened out of 200 untouched financial users by the combination n. The wasehouse data warehouse sends 150 user data to the agent of the mobile phone, which sends the financial product customization information to the user according to the template.
FIG. 2 is a schematic diagram of a message template of a message queue-based custom information sending method of the present invention; as shown in fig. 2, the content of the template 1 is: special invitation you open personal consumption living expenses, share the highest 5 ten thousand yuan, fast account, immediately apply ABCDEFG to return TD to unsubscribe; the contents of the template 2 are: the congratulation obtains 8000-yuan borrowing qualification, and the check is carried out immediately to apply for the HIJKLMN to return TD for unsubscribing; the download link of the short message of the template 1 is ABCDEFG, and the download link of the template 2 is HIJKLMN.
The two templates differ in content and in attraction to different users.
When the short message marketing is carried out, factors to be considered include: agent selection, marketing campaign page design, text message template content, text message sending time, etc.
As an example, agent a sends a 500w short message, the short message content including a document and a download link; the conversion rate of clicking the short message download link is 27%, namely 100 short messages are sent, wherein the download link in the 27 short messages is clicked; the conversion rate of the download registration APP is 8%, 100 short messages are sent, and 8 persons finally download the APP.
The agent B sends a 500w short message, and the short message content comprises a document and a download link; the conversion rate of clicking the short message download link is 20%, namely 100 short messages are sent, wherein the download link in the 20 short messages is clicked; the conversion rate of the download registration APP is 6%, 100 short messages are sent, and 6 persons finally download the APP. At this point, a selection may be made for the agent.
It should be noted that, after clicking the download link in the short message, the user jumps to the marketing campaign page of the download registration APP, where it is also very critical whether the design of the marketing campaign page attracts the user, and a large number of users abandon the download registration APP because the design of the marketing campaign page is unreasonable. And, download registration APP conversion rate and marketing campaign's preferential degree also correlate.
The agent has a short message template, and the content of the short message template has great influence on the marketing of the financial products.
In addition, the short message sending time has a non-negligible effect on the marketing of the financial products.
For young users, the peak of mobile phone play is at night, but other data are integrated, and on the contrary, the data at 10 am perform very well. For the young people, the weekend is 6:00 optimal, and the majority of users who lie in bed in the morning to brush the mobile phone is the same. And selecting a proper marketing time period and a proper crowd according to the characteristics of the financial products.
Fig. 3 is a schematic block diagram of a message queue-based custom information transmitting apparatus according to the present invention, as shown in fig. 3, the apparatus comprising: and the financial user data acquisition module, the real-time screening module of the non-movable user and the financial product customization information transmission module.
And the financial user data acquisition module is used for acquiring financial user data, wherein the financial user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data.
Further, the real-time tag changes in tag value in real time, including dynamic and static information, actual borrowing amount, place, face recognition information, identity verification information and risk pricing.
Further, the tag value of the non-real-time tag does not change in real time, including overdue information, gender, age, academic, and housing conditions.
Regarding real-time tags, tags such as places, branches, etc. need to be written in real-time into JSON rules, which are stored in the search engine ES or the data device cluster S3. Specifically, an operator selects a real-time tag of an operation end, a corresponding number a is generated in a computer program by the selected real-time tag, the number a is inserted into a mysql database, then an HDFS distributed feedback system is started 3 minutes, a number b is generated by the HDFS distributed feedback system, a JSON rule is generated 20-30 minutes after the number b is inserted into a Radius server, and different page configuration information searched by history is marked with different JSON tags or JSON rules by the computer and stored in a search engine ES or a data equipment cluster S3. Or, the operator can directly upload the real-time tag through the operation end, and the operator can directly upload the real-time tag to generate the JSON rule.
As an example, the data acquisition module of the financial platform acquires 1000 financial user data, wherein each financial user data is composed of 20 tags, and the real-time tag number comprises dynamic payment information, actual borrowing amount, place, face recognition information, identity verification information, risk pricing and the like. The tag name of the non-real-time tag data includes overdue record, gender, age, academic, housing condition, etc. The tag value may be represented by a binary discrete vector, such as gender, male tag value 01, and female tag value 10.
And the real-time screening module of the non-movable branch user is used for screening the financial user data of the non-movable branch in real time based on the message queue system.
Further, the real-time screening of the financial user data based on the message queue system is as follows: and acquiring the change of the real-time tag data of the financial user in real time based on the message queue system, and screening the financial user data without moving according to the change of the real-time tag data.
Further, the message queue system, the middleware comprising: producer, agent, consumer.
Further, the message queue system, the message record includes: keys, values, and time stamps.
Further, the message queue system has message records written in Java language.
Further, the filtered financial user data of the inactive branch is stored in a search engine ES or Radius server.
Message queue system take the example of a kafka message queue system, the message records of which include: keys, values, and time stamps. The message records of the kafka message queue system are written in the Java language.
As an example, the kafka message queuing system obtains changes in the dynamic count data of 1000 financial users. At the initial time, 300 financial users with no movable branches are among 1000 financial users, and the movable branch data is changed in a short time, and the number of the financial users with no movable branches is changed from 300 to 200. The kafka message queue system can screen out the financial user data of the inactive branch in real time and store the screened financial user data of the inactive branch in a search engine ES or a Radius server.
If the operator manually acquires and screens the financial user data, the task is hardly completed in a short time.
The invention enables operators to acquire financial user data of an unused coupon or red packet in real time through the kafka message queue system. The kafka message queue system enables operators to acquire and screen financial user data in real time, and then, financial products can be promoted to financial users in real time.
And the financial product customization information sending module is used for sending the financial product customization information to the screened financial users without moving branches in real time.
Further, the real-time sending of the customized information of the financial product to the screened financial users without moving branches is as follows: according to different requirements of the financial platform on the popularization effect index, financial product customization information is sent to the financial users without movable branches in real time according to the arrangement and combination of different tag data.
The promotion effect index refers to an index of a promotion effect obtained by statistics after user promotion of the financial product, such as the number of promoted users, the touch amount after promotion and the ROI conversion rate. The promotion can be short message marketing, coupon issuing or other promotion modes. When the short message marketing is promoted, the ROI conversion rate is the ROI conversion rate of the short message marketing.
The popularization effect of different strategies is different, and different strategies are different in arrangement and combination of different tag data. The operator selects the page configuration information of the operation end and performs at least one of AND operation or NOT operation. The page configuration information contains more than 20 labels of the financial users, and when the page information is configured, different label data combinations are considered for different financial products.
As an example, a promotion effect index of one of the policies is explained. The combination n is the arrangement combination of age (20 years old and above) and academic (high, medium and above) to analyze the financial user data, the number of users existing in the way of the combination n is 60, the touch amount is 60w, the short message marketing ROI conversion rate is 20%, namely 100 short messages are sent to the users of the combination n, and 20 users can achieve the marketing purpose through the short messages.
Some combinations can bring the largest number of users to the financial platform, some combinations can bring the highest short message marketing ROI conversion rate to the financial platform, and some combinations can bring the largest touch amount to the financial platform. When the financial product is promoted next time, the financial platform selects the arrangement combination of different tag data according to different requirements on the promoted user quantity, the promoted touch amount and the short message marketing ROI conversion rate.
When the customized information of the financial products is sent to the financial users without movable branches in real time, operators preset the strategies of the popularization effect indexes in the financial platform, and the users without movable branches are automatically screened according to the preset strategies. That is, the operator may determine in advance different requirements of the promotion effect index, i.e. which aspect of the effect it is more important to, and may be biased when promoting again.
The strategy of the promotion effect index disclosed by the invention comprises numerical ranges of the promotion effect indexes or index combinations. As long as operators determine the index requirements of good popularization effects, the index requirements are stored in a platform (for example, in a database or a file) as strategies, and accurate re-popularization of the un-movable users can be automatically realized.
Further, the sending the customized information of the financial product to the screened financial users in real time is as follows: and sending the financial product customization information to the screened financial users of the unused branches in real time through the wasehouse data warehouse.
In general, the data volume of the financial platform user is large, for example, hundreds of thousands, the screened target financial users are tens of thousands, the workload of manually sending customized information by operators is large and the efficiency is low, after the target financial users are screened by a computer program, the target financial users are sent to a warehouse data warehouse with large storage capacity, the warehouse data warehouse sends the data to the operators of mobile phones, and the operators send the customized information of financial products to the financial users without movable branches.
As an example, the present invention transmits financial product customization information in real time to 200 non-mobile financial users screened out in real time. As described above, by analyzing 800 financial user data of the moved branches, users are screened according to the combination n, which is an arrangement combination of age (20 years and older) and academic (high, middle and older), and the popularization effect index is objective after the popularization of the financial products is performed.
150 users are now screened out of 200 untouched financial users by the combination n. The wasehouse data warehouse sends 150 user data to the agent of the mobile phone, which sends the financial product customization information to the user according to the template.
FIG. 2 is a schematic diagram of a message template of a message queue-based custom information sending method of the present invention; as shown in fig. 2, the content of the template 1 is: special invitation you open personal consumption living expenses, share the highest 5 ten thousand yuan, fast account, immediately apply ABCDEFG to return TD to unsubscribe; the contents of the template 2 are: the congratulation obtains 8000-yuan borrowing qualification, and the check is carried out immediately to apply for the HIJKLMN to return TD for unsubscribing; the download link of the short message of the template 1 is ABCDEFG, and the download link of the template 2 is HIJKLMN.
The two templates differ in content and in attraction to different users.
When the short message marketing is carried out, factors to be considered include: agent selection, marketing campaign page design, text message template content, text message sending time, etc.
As an example, agent a sends a 500w short message, the short message content including a document and a download link; the conversion rate of clicking the short message download link is 27%, namely 100 short messages are sent, wherein the download link in the 27 short messages is clicked; the conversion rate of the download registration APP is 8%, 100 short messages are sent, and 8 persons finally download the APP.
The agent B sends a 500w short message, and the short message content comprises a document and a download link; the conversion rate of clicking the short message download link is 20%, namely 100 short messages are sent, wherein the download link in the 20 short messages is clicked; the conversion rate of the download registration APP is 6%, 100 short messages are sent, and 6 persons finally download the APP. At this point, a selection may be made for the agent.
It should be noted that, after clicking the download link in the short message, the user jumps to the marketing campaign page of the download registration APP, where it is also very critical whether the design of the marketing campaign page attracts the user, and a large number of users abandon the download registration APP because the design of the marketing campaign page is unreasonable. And, download registration APP conversion rate and marketing campaign's preferential degree also correlate.
The agent has a short message template, and the content of the short message template has great influence on the marketing of the financial products.
In addition, the short message sending time has a non-negligible effect on the marketing of the financial products.
For young users, the peak of mobile phone play is at night, but other data are integrated, and on the contrary, the data at 10 am perform very well. For the young people, the weekend is 6:00 optimal, and the majority of users who lie in bed in the morning to brush the mobile phone is the same. And selecting a proper marketing time period and a proper crowd according to the characteristics of the financial products.
In addition, the invention also provides a customized information sending system based on the message queue. Fig. 4 is a schematic structural diagram of a message queue-based custom information transmission system according to the present invention, and as shown in fig. 4, the message queue-based custom information transmission system includes a memory for storing a computer executable program and a data processing device for reading the computer executable program in the memory to execute the message queue-based custom information transmission method.
The system in the invention can be a local system or a distributed system. The memory of the present invention may be a local memory or a distributed storage system, such as a cloud storage system. The data processor includes at least one device having digital information processing capabilities, such as a CPU, GPU, multiprocessor system, or cloud processor.
Furthermore, the invention also provides a computer readable medium for storing a computer readable program for executing the message queue-based customized information transmission method.
It should be appreciated that in the above description of exemplary embodiments of the invention, various features of the invention are sometimes described in the context of a single embodiment or with reference to a single figure in order to streamline the invention and aid those skilled in the art in understanding the various aspects of the invention. The present invention should not, however, be construed as including features that are essential to the patent claims in the exemplary embodiments.
It should be understood that modules, units, components, etc. included in the apparatus of one embodiment of the present invention may be adaptively changed to arrange them in an apparatus different from the embodiment. The different modules, units or components comprised by the apparatus of the embodiments may be combined into one module, unit or component or they may be divided into a plurality of sub-modules, sub-units or sub-components. The modules, units, or components of embodiments of the invention may be implemented in hardware, in software running on one or more processors, or in a combination thereof.
The foregoing description of the embodiments has been provided for the purpose of illustrating the general principles of the invention, and is not meant to limit the invention thereto, but to limit the invention thereto, and any modifications, equivalents, improvements and equivalents thereof may be made without departing from the spirit and principles of the invention.
Claims (8)
1. A message queue-based custom information sending method comprises the following steps:
acquiring user data, wherein the user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data; the real-time label in the real-time label data changes in real time and the label value thereof changes in real time, a corresponding number is generated in real time and is firstly inserted into a database for 3 minutes, then a distributed feedback system is started, the distributed feedback system generates the number and is then inserted into a server for 20-30 minutes, then a JSON rule is generated, and the JSON rule is stored in a search engine or a data equipment cluster; the non-real-time label in the non-real-time label data and the label value thereof are not changed in real time;
acquiring the change of real-time tag data in the user data in real time based on a kafka message queue system, and screening the user data of an inactive branch in real time according to the change of the real-time tag data by the kafka message queue system and storing the user data into a search engine or a data equipment cluster;
according to different requirements of the platform on the popularization effect indexes, product customization information is sent to users corresponding to the screened user data of the non-movable branch according to the arrangement and combination of different label data, and the popularization effect indexes are indexes obtained by statistics after the users are promoted.
2. The method of claim 1, wherein the real-time tag and its tag value change in real-time, comprising: dynamic credit information, actual credit, location, face recognition information, authentication information and risk pricing.
3. The method of claim 1, wherein the non-real time tag and its tag value do not change in real time, comprising: at least one of age, gender, and expiration information.
4. The method of claim 1, wherein the sending product customization information to the screened user of the inactive branch in real time is: and sending product customization information to the user of the inactive branch in real time through the wasehouse data warehouse.
5. The method of claim 1, wherein the filtered out user data for the inactive leg is stored in a search engine ES or Radius server.
6. A message queue-based custom information transmitting apparatus comprising:
the system comprises a user data acquisition module, a data processing module and a data processing module, wherein the user data acquisition module is used for acquiring user data, the user data is composed of a plurality of tag data, the tag data comprises a tag name and a tag value, and the tag data comprises real-time tag data and non-real-time tag data; the real-time label in the real-time label data changes in real time and the label value thereof changes in real time, a corresponding number is generated in real time and is firstly inserted into a database for 3 minutes, then a distributed feedback system is started, the distributed feedback system generates the number and is then inserted into a server for 20-30 minutes, then a JSON rule is generated, and the JSON rule is stored in a search engine or a data equipment cluster; the non-real-time label in the non-real-time label data and the label value thereof are not changed in real time;
the real-time screening module of the user of the movable branch is used for acquiring the change of the real-time tag data in the user data in real time based on the kafka message queue system, and the kafka message queue system screens the user data of the movable branch in real time according to the change of the real-time tag data and stores the user data into a search engine or a data equipment cluster;
and the product customization information sending module is used for sending product customization information to users corresponding to the screened user data of the movable branch in real time according to different demands of the platform on the popularization effect indexes and the arrangement combination of different label data, wherein the popularization effect indexes are indexes obtained by statistics after the users are promoted by the products.
7. A message queue-based custom information delivery system, comprising:
a memory for storing a computer executable program;
data processing means for reading the computer executable program in the memory to perform the message queue based custom information delivery method of any one of claims 1 to 5.
8. A computer readable medium storing a computer readable program for executing the message queue-based custom information delivery method of any one of claims 1 to 5.
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