CN110139155A - Multi-medium play method and equipment and multimedia provision method and equipment - Google Patents

Multi-medium play method and equipment and multimedia provision method and equipment Download PDF

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Publication number
CN110139155A
CN110139155A CN201810130003.5A CN201810130003A CN110139155A CN 110139155 A CN110139155 A CN 110139155A CN 201810130003 A CN201810130003 A CN 201810130003A CN 110139155 A CN110139155 A CN 110139155A
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CN
China
Prior art keywords
advertisement
multimedia
user
currently playing
keyword
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Pending
Application number
CN201810130003.5A
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Chinese (zh)
Inventor
王宗学
李辉
于阳
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Samsung Telecom R&D Center
Beijing Samsung Telecommunications Technology Research Co Ltd
Samsung Electronics Co Ltd
Original Assignee
Beijing Samsung Telecommunications Technology Research Co Ltd
Samsung Electronics Co Ltd
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Publication date
Application filed by Beijing Samsung Telecommunications Technology Research Co Ltd, Samsung Electronics Co Ltd filed Critical Beijing Samsung Telecommunications Technology Research Co Ltd
Priority to CN201810130003.5A priority Critical patent/CN110139155A/en
Publication of CN110139155A publication Critical patent/CN110139155A/en
Pending legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Business, Economics & Management (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A kind of multi-medium play method and equipment and multimedia provision method and equipment are provided.The multi-medium play method includes: (A) when carrying out multimedia, detects the user for skipping currently playing advertisement and inputs；(B) in the case where the content of user input and currently playing advertisement match, the part that do not play for skipping the advertisement continues multimedia.According to the method and equipment, the dispensing effect of advertisement can be improved while saving the time of user's viewing advertisement.

Description

Multi-medium play method and equipment and multimedia provision method and equipment
Technical field
All things considered of the present invention is related to MultiMedia Field, more particularly, be related to a kind of multi-medium play method and equipment, A kind of multimedia provision method and equipment.
Background technique
Currently, when user watches video by videoconference client or webpage in electric terminal, before video playing And/or would generally break for commercialsy in video display process, on the one hand, video platform need to play advertisement increase income, it is another Aspect breaks for commercialsy and will affect the viewing experience of user, this itself is implacable paradox.
Generally when breaking for commercialsy, user experience is poor, and user can only wait advertisement to play, or distract attention and do Other things play again to watch video to advertisement, had both delayed the time of user in this way, and the impression of user is left in advertisement for It is less, it is unable to satisfy the demand of user and advertisement putting business.
Summary of the invention
Exemplary embodiment of the present invention is to provide a kind of multi-medium play method and equipment and multimedia provision method And equipment, the dispensing effect of advertisement can be improved while saving the time of user's viewing advertisement.
An exemplary embodiment of the present invention provides a kind of multi-medium play method, wherein the described method includes: (A) When carrying out multimedia, detects the user for skipping currently playing advertisement and input；(B) in user input Hold in the case where matching with currently playing advertisement, the part that do not play for skipping the advertisement continues multimedia.
Optionally, user's input includes: at least one of voice input, text input, operation input.
Optionally, step (B) comprises determining that whether corresponding with currently playing advertisement the content of user's input is pre- If advertisement keyword matches, and when determining that the part that do not play for skipping the advertisement continues multimedia and broadcasts when matching It puts；Alternatively, sending server for the related content that the user inputs, and user's input is determined in the server In the case that related content default advertisement keyword corresponding with currently playing advertisement matches, not broadcasting for the advertisement is skipped It puts part and continues multimedia, wherein the related content of user's input includes: the content of user's input And/or the user inputs corresponding advertisement keyword.
Optionally, the step of sending server for the related content that the user inputs include:
It is sent to server by the ad-request message of skipping that multimedia application will include the related content, with The server is set to determine whether the related content is corresponding default using currently playing advertisement with the multimedia Advertisement keyword matches；Alternatively, being applied by interactive voice by the interactive voice application account of the related content and user It is sent to server；And ad-request message will be skipped including the interactive voice application account by multimedia application It is sent to the server, so that whether the server determines the corresponding related content of the interactive voice application account Match with the multimedia using the corresponding default advertisement keyword of currently playing advertisement；Alternatively, being handed over by voice Mutually the ad-request message of skipping including the related content and the multimedia application account of user is sent clothes by application Business device, so that the server determines whether the related content is corresponding using currently playing advertisement with the multimedia Default advertisement keyword match.
Optionally, the ad-request message of skipping further includes the mark that the multimedia applies currently playing advertisement Information is known, so that the server can determine the multimedia using currently playing advertisement based on the identification information Corresponding default advertisement keyword.
Optionally, it will include the related content and multimedia application that step (B), which includes: by interactive voice application, The ad-request message of skipping of the identification information of currently playing advertisement is sent to server, so that described in the server is determining Whether related content matches with the multimedia using the corresponding default advertisement keyword of currently playing advertisement；Pass through The interactive voice, which is applied, is forwarded to multimedia application for the consistent instruction message of the matching received from the server, with Make the multimedia that the part that do not play for skipping the advertisement based on the instruction message be applied to continue multimedia and broadcast It puts.
Optionally it is determined that the content default advertisement keyword whether corresponding with currently playing advertisement of user's input The step of matching, which comprises determining that, to be greater than in advance among the content of user's input with the similarity of the default advertisement keyword If the keyword of threshold value；When the quantity a predetermined level is exceeded of determining keyword, determines the content of user input and work as The corresponding advertisement keyword of the advertisement of preceding broadcasting matches.
Optionally, the advertisement keyword include with Types Below among at least one of: brand name, name of product, production Product function, product evaluation, products characteristics, advertising language.
Optionally, in step (A), when detecting when being playing advertisement, the user that determination is currently received, which inputs, is User for skipping currently playing advertisement inputs；Alternatively, when skipping advertisement touching including preset in the content of user's input When sending out content, determine that user's input inputs for the user for skipping currently playing advertisement；Alternatively, being skipped when detecting When advertisement trigger action, determine the user received after the trigger action input for for skipping currently playing advertisement User input.
Optionally, whether advertisement is currently playing by following manner detection: is worked as according to current screen content judgement Whether the multimedia content of preceding broadcasting is advertisement；And/or the format of currently playing multimedia content is obtained, if obtain The format of the multimedia content and the format of advertisement are consistent, it is determined that currently playing multimedia content is advertisement.
Optionally, the corresponding default advertisement keyword of currently playing advertisement is determined by following manner: determined described wide Current playback progress is accused, and using the advertisement keyword of the preset advertisement corresponding with the playback progress as described wide Accuse corresponding default advertisement keyword.
In accordance with an alternative illustrative embodiment of the present invention, a kind of multimedia provision method is provided, wherein the method packet Include: (A) determines the phase when receiving when the skipping ad-request message of related content inputted including user from electric terminal Hold whether the advertisement currently playing with the electric terminal matches inside the Pass；(B) when determination matches, indicate that the electronics is whole The part that do not play that the advertisement is skipped at end continues multimedia, wherein the related content of user's input includes: The content of user's input and/or the user input corresponding advertisement keyword.
Optionally, step (B) includes: that Xiang Suoshu electric terminal, which is sent, matches consistent instruction message when determination matches So that the electric terminal skips currently playing advertisement, and/or, the transmission of Xiang Suoshu electric terminal deletes and the advertisement pair The multimedia data stream for the part answered plays for the electric terminal.
Optionally, step (A) includes: and works as to receive from the multimedia application of electric terminal including the related content When skipping ad-request message, determine the multimedia using the currently playing corresponding default advertisement keyword of advertisement Word, and determine whether the related content matches with the default advertisement keyword；Alternatively, being handed over when from the voice of electric terminal Mutually application receives the related content and the interactive voice application account of user, and from the multimedia application of electric terminal It receives including the interactive voice application account when skipping ad-request message, based on institute's predicate in the request message Sound interactive application account reads the related content having received, and determines the multimedia using currently playing advertisement Corresponding default advertisement keyword, and determine whether the related content matches with the default advertisement keyword；Alternatively, working as The jump of the multimedia application account including the related content and user is received from the interactive voice application of electric terminal When crossing ad-request message, determine that the multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and Determine whether the related content matches with the default advertisement keyword, wherein in step (B), when determination matches When, Xiang Suoshu multimedia application send match consistent instruction message so that the multimedia application skip it is currently playing Advertisement, alternatively, deleting the multimedia data stream of part corresponding with the advertisement using sending to the multimedia For the multimedia application plays.
Optionally, the ad-request message of skipping further includes the mark that the multimedia applies currently playing advertisement Know information, wherein in step (A), determine the multimedia using currently playing advertisement based on the identification information Corresponding default advertisement keyword.
Optionally, step (A) include: when receiving from the interactive voice application of electric terminal including the related content and Multimedia applies when the skipping ad-request message of identification information of currently playing advertisement, true based on the identification information The fixed multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and whether determines the related content Match with the default advertisement keyword, wherein step (B) includes: the Xiang Suoshu interactive voice application when determination matches It sends and matches consistent instruction message, so that the interactive voice is answered using the instruction message is forwarded to the multimedia With；When receiving the instruction message from the multimedia application, Xiang Suoshu multimedia is deleted using transmission The multimedia data stream of part corresponding with the advertisement is for the multimedia application plays.
Optionally it is determined that related content the step of whether advertisement currently playing with the electric terminal matches packet It includes: determining the key for being greater than preset threshold among the related content with the similarity of the default advertisement keyword of the advertisement Word；When the quantity a predetermined level is exceeded of determining keyword, determine that the related content and the electric terminal are currently playing Advertisement match.
Optionally, determine the multimedia using the currently playing corresponding default advertisement of advertisement by following manner Keyword: determining the current playback progress of the advertisement, and by the wide of the preset advertisement corresponding with the playback progress Keyword is accused as the corresponding default advertisement keyword of the advertisement.
Optionally, the advertisement keyword include with Types Below among at least one of: brand name, name of product, production Product function, product evaluation, products characteristics, advertising language.
In accordance with an alternative illustrative embodiment of the present invention, a kind of multimedia play equipment is provided, wherein the equipment packet Include: user's input detection unit is configured as detecting the use for skipping currently playing advertisement when carrying out multimedia Family input；Unit is skipped in advertisement, is configured as the case where the content and currently playing advertisement that the user inputs match Under, the part that do not play for skipping the advertisement continues multimedia.
Optionally, user's input includes: at least one of voice input, text input, operation input.
Optionally, advertisement skips unit and is configured as executing following operation: determine user input content whether with The corresponding default advertisement keyword of currently playing advertisement matches, and when determination matches, skips not broadcasting for the advertisement It puts part and continues multimedia；Alternatively, sending server for the related content that the user inputs, and in the clothes Business device determines the feelings that the related content default advertisement keyword corresponding with currently playing advertisement of user's input matches Under condition, the part that do not play for skipping the advertisement continues multimedia, wherein the related content packet of user's input Include: the content of user's input and/or the user input corresponding advertisement keyword.
Optionally, advertisement skips unit and is configured as executing following operation: will include described by multimedia application The ad-request message of skipping of related content is sent to server so that the server determine the related content whether with institute Multimedia is stated to match using the currently playing corresponding default advertisement keyword of advertisement；Alternatively, being answered by interactive voice Server is sent to by the interactive voice application account of the related content and user；And it will be wrapped by multimedia application The ad-request message of skipping for including the interactive voice application account is sent to the server, so that the server determines institute The corresponding related content of predicate sound interactive application account whether with the multimedia apply currently playing advertisement pair The default advertisement keyword answered matches；Alternatively, will be including more matchmakers of the related content and user by interactive voice application Body, which is played, is sent to server using the ad-request message of skipping of account, so that the server determines the related content is It is no to be matched using the corresponding default advertisement keyword of currently playing advertisement with the multimedia.
Optionally, the ad-request message of skipping further includes the mark that the multimedia applies currently playing advertisement Information is known, so that the server can determine the multimedia using currently playing advertisement based on the identification information Corresponding default advertisement keyword.
Optionally, advertisement skips unit and is configured as executing following operation: will include the phase by interactive voice application Hold inside the Pass and multimedia apply the ad-request message of skipping of the identification information of currently playing advertisement to be sent to server, So that the server determines whether the related content is corresponding pre- using currently playing advertisement with the multimedia If advertisement keyword matches；The consistent instruction message of matching that will be received from the server is applied by the interactive voice It is forwarded to multimedia application, so that the multimedia, which is applied, skips not broadcasting for the advertisement based on the instruction message It puts part and continues multimedia.
Optionally, advertisement skips unit and is configured as executing following operation: determine among the content of user input with The similarity of the default advertisement keyword is greater than the keyword of preset threshold；When the quantity of determining keyword is more than predetermined number When amount, determine that the content advertisement keyword corresponding with currently playing advertisement of user's input matches.
Optionally, the advertisement keyword include with Types Below among at least one of: brand name, name of product, production Product function, product evaluation, products characteristics, advertising language.
Optionally, user's input detection unit is configured as executing following operation: when detect be playing advertisement when, really Surely the user's input being currently received inputs for the user for skipping currently playing advertisement；Alternatively, working as the interior of user's input Include preset in appearance when skipping advertisement triggering content, determines user input for the use for skipping currently playing advertisement Family input；Alternatively, when detecting that the determining user received after the trigger action inputs when skipping advertisement trigger action For user's input for skipping currently playing advertisement.
Optionally, whether advertisement is currently playing by following manner detection: is worked as according to current screen content judgement Whether the multimedia content of preceding broadcasting is advertisement；And/or the format of currently playing multimedia content is obtained, if obtain The format of the multimedia content and the format of advertisement are consistent, it is determined that currently playing multimedia content is advertisement.
Optionally, the corresponding default advertisement keyword of currently playing advertisement is determined by following manner: determined described wide Current playback progress is accused, and using the advertisement keyword of the preset advertisement corresponding with the playback progress as described wide Accuse corresponding default advertisement keyword.
In accordance with an alternative illustrative embodiment of the present invention, a kind of multimedia offer equipment is provided, wherein the equipment packet Include: matching unit is configured as disappearing when the ad-request of skipping for receiving the related content inputted including user from electric terminal When breath, determining the related content, whether the advertisement currently playing with the electric terminal matches；Transmission unit is configured as Execute following operation: when determine match when, indicate that the electric terminal is skipped the part that do not play of the advertisement and continued Multimedia, wherein the related content of user's input includes: that the content that the user inputs and/or the user are defeated Enter corresponding advertisement keyword.
Optionally, transmission unit is configured as executing following operation: when determination matches, Xiang Suoshu electric terminal is sent Consistent instruction message is matched so that the electric terminal skips currently playing advertisement, and/or, the transmission of Xiang Suoshu electric terminal is deleted In addition to the multimedia data stream of part corresponding with the advertisement plays for the electric terminal.
Optionally, matching unit is configured as executing following operation: receiving when from the application of the multimedia of electric terminal To including when skipping ad-request message of the related content, determine the multimedia using currently playing advertisement pair The default advertisement keyword answered, and determine whether the related content matches with the default advertisement keyword；Alternatively, when from The interactive voice application of electric terminal receives the related content and the interactive voice application account of user, and from electric terminal Multimedia application receive and when skipping ad-request message, asked based on described including the interactive voice application account It asks the interactive voice application account in message to read the related content having received, determines that the multimedia is answered With the currently playing corresponding default advertisement keyword of advertisement, and determine the related content whether with the default advertisement keyword Word matches；Alternatively, when receiving the multimedia including the related content and user from the interactive voice application of electric terminal It plays and applies when skipping ad-request message of account, determine that the multimedia is corresponding pre- using currently playing advertisement If advertisement keyword, and determine whether the related content matches with the default advertisement keyword, wherein transmission unit quilt Be configured to execute following operation: when determine match when, the application of Xiang Suoshu multimedia send match consistent instruction message with So that the multimedia application is skipped currently playing advertisement, alternatively, to the multimedia using send delete with The multimedia data stream of the corresponding part of the advertisement is for the multimedia application plays.
Optionally, the ad-request message of skipping further includes the mark that the multimedia applies currently playing advertisement Know information, wherein matching unit is configured as determining the multimedia using currently playing based on the identification information The corresponding default advertisement keyword of advertisement.
Optionally, matching unit is configured as executing following operation: receiving when from the interactive voice application of electric terminal When the skipping ad-request message of identification information of currently playing advertisement is applied including the related content and multimedia, Determine that the multimedia applies the currently playing corresponding default advertisement keyword of advertisement based on the identification information, and really Whether the fixed related content matches with the default advertisement keyword, wherein transmission unit is configured as executing following behaviour Make: when determining that when matching, the application of Xiang Suoshu interactive voice, which is sent, matches consistent instruction message, so that the interactive voice application The instruction message is forwarded to the multimedia application；Disappear when receiving the instruction from the multimedia application When breath, Xiang Suoshu multimedia deletes the multimedia data stream of part corresponding with the advertisement using transmission for described Multimedia application plays.
Optionally, matching unit is configured as executing following operation: determine among the related content with the advertisement The similarity of default advertisement keyword is greater than the keyword of preset threshold；When the quantity a predetermined level is exceeded of determining keyword When, determine that the related content advertisement currently playing with the electric terminal matches.
Optionally, determine the multimedia using the currently playing corresponding default advertisement of advertisement by following manner Keyword: determining the current playback progress of the advertisement, and by the wide of the preset advertisement corresponding with the playback progress Keyword is accused as the corresponding default advertisement keyword of the advertisement.
Optionally, the advertisement keyword include with Types Below among at least one of: brand name, name of product, production Product function, product evaluation, products characteristics, advertising language.
In accordance with an alternative illustrative embodiment of the present invention, a kind of computer-readable storage being stored with computer program is provided Medium, which is characterized in that multi-medium play method as described above is realized when the computer program is executed by processor.
In accordance with an alternative illustrative embodiment of the present invention, a kind of user terminal is provided, which is characterized in that the user terminal It include: processor；Memory is stored with computer program, when the computer program is executed by processor, realizes institute as above The multi-medium play method stated.
In accordance with an alternative illustrative embodiment of the present invention, a kind of computer-readable storage being stored with computer program is provided Medium, which is characterized in that multimedia provision method as described above is realized when the computer program is executed by processor.
In accordance with an alternative illustrative embodiment of the present invention, a kind of server is provided, which is characterized in that the server packet It includes: processor；Memory is stored with computer program, when the computer program is executed by processor, realizes as described above Multimedia provision method.
In multi-medium play method according to an exemplary embodiment of the present invention and equipment and multimedia provision method and equipment In, in the case where the content of user's input and currently playing advertisement match, it can skip not broadcasting for currently playing advertisement It puts part and continues multimedia, both saved the time that user watches advertisement, the user experience is improved；User is allowed to join again With to advertisement, user is made to generate impression more profound to advertisement, so that the product in user's understanding advertisement, advertisement be made to be wanted The brand value etc. of reception and registration improves the dispensing effect of advertisement, therefore, both meets user demand, also meets advertisement dispensing The demand of quotient.
Part in following description is illustrated into the other aspect and/or advantage of present general inventive concept, there are also one Dividing will be apparent by description, or can learn by the implementation of present general inventive concept.
Detailed description of the invention
By below with reference to be exemplarily illustrated embodiment attached drawing carry out description, exemplary embodiment of the present it is upper Stating will become apparent with other purposes and feature, in which:
Fig. 1 shows the stream of the multi-medium play method for electric terminal of the first exemplary embodiment according to the present invention Cheng Tu；
Fig. 2 shows the streams of the multi-medium play method for electric terminal of the second exemplary embodiment according to the present invention Cheng Tu；
Fig. 3 shows the stream of the multi-medium play method for electric terminal of third exemplary embodiment according to the present invention Cheng Tu；
Fig. 4 shows the stream of the multi-medium play method for electric terminal of the 4th exemplary embodiment according to the present invention Cheng Tu；
Fig. 5 shows the stream of the multi-medium play method for electric terminal of the 5th exemplary embodiment according to the present invention Cheng Tu；
Fig. 6 shows the flow chart of the multimedia provision method for server of an exemplary embodiment of the present invention；
Fig. 7 shows the first example of the multi-medium play method of an exemplary embodiment of the present invention；
Fig. 8 shows the second example of the multi-medium play method of an exemplary embodiment of the present invention；
Fig. 9 shows the third example of the multi-medium play method of an exemplary embodiment of the present invention；
Figure 10 shows the 4th example of the multi-medium play method of an exemplary embodiment of the present invention；
Figure 11 shows the block diagram of the multimedia play equipment of an exemplary embodiment of the present invention；
The multimedia that Figure 12 shows an exemplary embodiment of the present invention provides the block diagram of equipment.
Specific embodiment
It reference will now be made in detail the embodiment of the present invention, examples of the embodiments are shown in the accompanying drawings, wherein identical mark Number identical component is referred to always.It will illustrate the embodiment, by referring to accompanying drawing below to explain the present invention.
Fig. 1 shows the stream of the multi-medium play method for electric terminal of the first exemplary embodiment according to the present invention Cheng Tu.
As an example, the electric terminal can be mobile communication terminal (for example, smart phone), intelligent wearable device (for example, smartwatch), personal computer, tablet computer, game machine, digital multimedia player etc. are able to carry out multimedia and broadcast The electric terminal put.
Referring to Fig.1, in step S101, when carrying out multimedia, the use for skipping currently playing advertisement is detected Family input.
As an example, the multimedia content played can be the multimedia content of the types such as video, audio.
As an example, user's input for skipping currently playing advertisement can include: voice input, text input, behaviour At least one of input.
As an example, when detect be playing advertisement when, it may be determined that the user's input being currently received is for skipping The user of currently playing advertisement inputs.As an example, can be worked as according to the content that the screen of electric terminal is currently shown to determine Whether the multimedia content of preceding broadcasting is advertisement.For example, when current screen content include information relevant to advertisement (for example, Advertisement countdown icon) when, it may be determined that currently playing multimedia content is advertisement.For example, can extract current screen picture Characteristics of image, and the characteristics of image stored in the characteristics of image of extraction and preset ad content data library is matched, If can match, it is determined that currently playing multimedia content is advertisement.It as another example, can be according to currently playing more The attribute information of media content determines whether currently playing multimedia content is advertisement, for example, the attribute information can wrap Include title, format etc..For example, the format of currently playing multimedia content can be obtained, if the multimedia content obtained Format and advertisement format (for example, suffix be .ad) it is consistent, it is determined that currently playing multimedia content is advertisement.In addition, It should be understood that can also detect whether to be playing advertisement by other modes appropriate.
As another example, when user input content in include it is preset skip advertisement triggering content when, it may be determined that institute User's input is stated to input for the user for skipping currently playing advertisement.For example, skipping advertisement triggering content can be " advertisement ", It can also be specific merchandise news, such as " Coca-Cola ".For example, when including " advertisement " or " palatable in the content of user's input It is laughable " when, it is believed that it include skipping advertisement triggering content in the content of user's input, it may be determined that user input is for skipping The user of currently playing advertisement inputs.
As another example, when detect skip advertisement trigger action when, it may be determined that received after the trigger action To user input for for skip currently playing advertisement user input.For example, skip advertisement trigger action can be it is defeated Enter the operation (for example, the phonetic order for inputting similar " function that currently playing advertisement is skipped in starting ") of phonetic order, to control The operation of part is (for example, what is shown on screen when clicking on broadcasting advertisement is used for " function that currently playing advertisement is skipped in starting " Control) etc..Moreover, it should be understood that can also be detected by other modes appropriate for skipping currently playing advertisement User's input.
In addition, as an example, the multimedia for electric terminal of the first exemplary embodiment according to the present invention Method may also include that while playing advertisement, show the interface for prompting the user on how to skip currently playing advertisement.Make For example, the interface can be shown near the window for playing advertisement, or is hanged on the window for playing advertisement The floating display interface.As an example, the interface can prompt user to pass through voice, text or selection operation to input and currently broadcast The advertisement keyword for the advertisement put is to skip currently playing advertisement.Further, as an example, user can be passed through the boundary Voice input, text input or the operation input in face are determined as the input of the user for skipping currently playing advertisement.In addition, making For example, can when detect skip advertisement trigger action when, shown to user currently playing for prompting the user on how to skip The interface of advertisement.
In addition, as an example, the multimedia for electric terminal of the first exemplary embodiment according to the present invention Method may also include that and work as in application, prompting the user on how to skip when detecting to be playing advertisement and user and start interactive voice The advertisement of preceding broadcasting.
In addition, as an example, the multimedia for electric terminal of the first exemplary embodiment according to the present invention Method may also include that shows that other users are defeated about currently playing advertisement institute while playing advertisement in the form of barrage The advertisement keyword entered, to prompt active user.
Institute is skipped in the case where the content of user input and currently playing advertisement match in step S102 The part that do not play for stating advertisement continues multimedia.
Further, as an example, the content that can be inputted in the user is corresponding with currently playing advertisement default wide In the case that announcement keyword matches, the part that do not play for skipping the advertisement continues multimedia.
Here, as an example, the corresponding default advertisement keyword of advertisement can be preset by advertisement putting business, advertisement pair The default advertisement keyword answered may include that advertisement putting business wishes that user passes through the content that the advertisement is recognized, corresponding with advertisement Default advertisement keyword can for one or more.As an example, the corresponding default advertisement keyword of advertisement can be played with advertisement Content it is related, for example, it may be the production that the title for the brand that advertisement is related to, the title of advertisement related products, advertisement are related to The characteristics of functions of product, advertisement related products, advertising language etc..In addition, the corresponding default advertisement keyword of advertisement can also To be the evaluation language etc. to advertisement related products, present invention comparison is with no restriction.
As an example, the difference of the playback progress with advertisement, the corresponding default advertisement keyword of advertisement can be different.Specifically Ground, as an example, the corresponding default advertisement keyword of currently playing advertisement can be determined by following manner: determining the advertisement Current playback progress, and using the advertisement keyword of the preset advertisement corresponding with the playback progress as the advertisement Corresponding default advertisement keyword.Accordingly, as example, the corresponding advertisement of different from advertisement playback progress can be preset Keyword.For example, it is contemplated that advertisement playback progress more rearward, the remainder that user needs to skip the advertisement is fewer, therefore, More rearward, preset corresponding advertisement keyword can be less and/or simpler for the playback progress of advertisement.For example, ought just start to broadcast When putting advertisement, preset corresponding advertisement keyword can be more and/or more complex, and at the end of advertisement plays fastly, it is preset Corresponding advertisement keyword can be less and/or relatively simple.For example, by taking currently playing advertisement is " Coca-Cola advertisement " as an example, When just starting to play advertisement, preset corresponding advertisement keyword can include: " zero degree ", " Coca-Cola ", " sugar-free ", " heat Amount is zero ", and at the end of advertisement plays fast, preset corresponding advertisement keyword can only include: " Coca-Cola ".
As an example, can determine whether the content of user's input is corresponding with currently playing advertisement by electric terminal Default advertisement keyword matches, and when determination matches, and the part that do not play for skipping the advertisement continues multimedia It plays.It should be understood that the corresponding default advertisement keyword of currently playing advertisement, example can be obtained by various modes appropriate Such as, the advertisement can be received together when receiving the multimedia file or multimedia data stream for the advertisement of broadcasting from server Corresponding default advertisement keyword or the corresponding advertisement keyword of preset playback progress different from advertisement.
As an example, default advertisement corresponding with currently playing advertisement among the content of user's input can be determined first The similarity of keyword is greater than the keyword of preset threshold；Then can when the quantity a predetermined level is exceeded of determining keyword, Determine that the content default advertisement keyword corresponding with currently playing advertisement of user's input matches.For example, can first really Advertisement keyword among the content of fixed user's input, then determine again among the advertisement keyword with it is currently playing The similarity of the corresponding default advertisement keyword of advertisement is greater than the advertisement keyword of preset threshold, wherein the advertisement keyword May include with Types Below among at least one of: it is brand name, name of product, product function, product evaluation, products characteristics, wide Accuse slogan.As an example, the predetermined quantity can be arranged according to the quantity of the default advertisement keyword, for example, described Predetermined quantity can be equal to the quantity of the default advertisement keyword (that is, the content of user input is needed and all preset wide It accuses keyword to match)；Alternatively, the predetermined quantity is smaller than the quantity of the default advertisement keyword (that is, the user is defeated The content entered only needs to match with the default advertisement keyword in part), for example, the predetermined quantity can be the default advertisement The 2/3 of the quantity of keyword.Moreover, it should be understood that can also be determined by other modes appropriate in user's input Hold whether default advertisement keyword corresponding with currently playing advertisement matches.
In addition, can also determine that whether corresponding with currently playing advertisement the content of user's input is pre- by server If advertisement keyword matches.As an example, the related content for the user's input for being used to skip currently playing advertisement can be sent out Server is sent to determine whether that default advertisement keyword corresponding with currently playing advertisement matches by server, and The server determines the related content default advertisement keyword phase corresponding with currently playing advertisement of user's input In the case where matching, the part that do not play for skipping the advertisement continues multimedia.As an example, user's input Related content can include: the full content of user's input and/or the user input corresponding advertisement keyword.Further Ground, as an example, also user can be prompted to input currently playing when the content that the user inputs does not include advertisement keyword The advertisement keyword of advertisement.
About the mode for not playing part and continuing multimedia for skipping currently playing advertisement, as an example, If multimedia mode is the multimedia file for playing caching, the multimedia file of the advertisement can be played simultaneously by stopping The mode for continuing to play other multimedia files continues multimedia to skip the part that do not play of the advertisement；If more Media play mode is to play the multimedia data stream that receives, then can by skip among multimedia data stream with the advertisement pair The part the answered and mode for continuing to play the multimedia data stream continues more matchmakers to skip the part that do not play of the advertisement Body plays, alternatively, can be played out by the multimedia data stream for deleting part corresponding with the advertisement from server reception Mode continue multimedia to skip the part that do not play of the advertisement, that is, help electric terminal to jump by server That crosses currently playing advertisement does not play part.Moreover, it should be understood that can also currently be broadcast by other modes appropriate to skip The part that do not play for the advertisement put continues multimedia.
In addition, as an example, the multimedia for electric terminal of the first exemplary embodiment according to the present invention Method may also include that skip currently playing advertisement do not play part continue multimedia after, to other use The content that the user for skipping currently playing advertisement inputs is shared at family and/or the user inputs corresponding advertisement keyword Word.
It should be understood that in the case where the content of user input and currently playing advertisement do not match that, after continued broadcasting Put the advertisement does not play part.In addition, can also prompt user: content and the currently playing advertisement of user's input not phase Match.
Fig. 2 shows the streams of the multi-medium play method for electric terminal of the second exemplary embodiment according to the present invention Cheng Tu.
, when carrying out multimedia, the use for skipping currently playing advertisement is detected in step S201 referring to Fig. 2 Family input.
In step S202, the advertisement of skipping of the related content including user input is asked by multimedia application Message is asked to be sent to server, so that the server determines whether the related content is current with multimedia application The corresponding default advertisement keyword of the advertisement of broadcasting matches.The ad-request message of skipping is used to request to skip multimedia Play the message of the currently playing advertisement of application.The i.e. current application for carrying out multimedia of multimedia application.
As an example, the server, which can be, provides playing resource for multimedia application (that is, client-side) Server, therefore, the server can determine the client according to the ad-request message of skipping received from the client-side The currently playing content in side (that is, currently playing advertisement), to can determine that the currently playing advertisement of the client-side is corresponding Default advertisement keyword.
As another example, sent to server to skip ad-request message can also further comprise that the multimedia is broadcast The identification information using currently playing advertisement is put, enables the server to determine based on the identification information of currently playing advertisement The corresponding default advertisement keyword of the advertisement.Here, the identification information of advertisement can be advertisement ID, title of advertisement etc..
In step S203, when the multimedia, which is applied, receives the consistent instruction message of matching from the server, The part that do not play for skipping the advertisement continues multimedia；Alternatively, determining the related content in the server In the case that default advertisement keyword corresponding with currently playing advertisement matches, the multimedia is applied from the clothes The multimedia data stream that business device reception deletes part corresponding with the advertisement plays out.
The consistent instruction message of the matching is used to indicate that the related content is corresponding with currently playing advertisement to be preset The message that advertisement keyword matches, namely it is used to indicate the message for agreeing to skip currently playing advertisement.
Fig. 3 shows the stream of the multi-medium play method for electric terminal of third exemplary embodiment according to the present invention Cheng Tu.
, when carrying out multimedia, the use for skipping currently playing advertisement is detected in step S301 referring to Fig. 3 Family input.Here, user's input can be the voice input realized by interactive voice application.As an example, institute's predicate Sound interactive application can be various types of applications for being able to carry out interactive voice.
In step S302, the voice of the related content and user that input the voice is applied to hand over by the interactive voice Mutually server is sent to using account.
In step S303, ad-request will be skipped including the interactive voice application account by multimedia application Message is sent to the server, so that the server determines the corresponding related content of the interactive voice application account Whether match with the multimedia using the corresponding default advertisement keyword of currently playing advertisement.
Preferably, step S302 can executed and then executing step S303.As an example, being answered in the interactive voice It, can be to more after being sent to the server with the interactive voice application account of the related content and user that input the voice Media play application sends the notification message including the interactive voice application account；Described in being received when multimedia application When message, the server can be sent by the ad-request message of skipping including the interactive voice application account.
As an example, the server, which can be, provides playing resource for multimedia application (that is, client-side) Server, therefore, the server can determine the client according to the ad-request message of skipping received from the client-side The currently playing content in side (that is, currently playing advertisement), to can determine that the currently playing advertisement of the client-side is corresponding Default advertisement keyword.
As another example, sent to server to skip ad-request message can also further comprise that the multimedia is broadcast The identification information using currently playing advertisement is put, enables the server to determine based on the identification information of currently playing advertisement The corresponding default advertisement keyword of the advertisement.Here, the identification information of advertisement can be advertisement ID, title of advertisement etc..
In step S304, when the multimedia, which is applied, receives the consistent instruction message of matching from the server, The part that do not play for skipping the advertisement continues multimedia；Alternatively, determining the related content in the server In the case that default advertisement keyword corresponding with currently playing advertisement matches, the multimedia is applied from the clothes The multimedia data stream that business device reception deletes part corresponding with the advertisement plays out.
Fig. 4 shows the stream of the multi-medium play method for electric terminal of the 4th exemplary embodiment according to the present invention Cheng Tu.
, when carrying out multimedia, the use for skipping currently playing advertisement is detected in step S401 referring to Fig. 4 Family input.Here, user's input can be the voice input realized by interactive voice application.As an example, institute's predicate Sound interactive application can be various types of applications for being able to carry out interactive voice.
In step S402, by the interactive voice application by include voice input related content and user it is more The ad-request message of skipping of media play application account is sent to server, so that the server determines the related content Whether match with the multimedia using the corresponding default advertisement keyword of currently playing advertisement.
As an example, the server, which can be, provides playing resource for multimedia application (that is, client-side) Server (server that can be referred to as multimedia application), therefore, the server can be skipped extensively according to what is received The multimedia application account in request message is accused to determine the currently playing content of the client-side (that is, currently playing Advertisement), to can determine the corresponding default advertisement keyword of the currently playing advertisement of the client-side.
As another example, sent to server to skip ad-request message can also further comprise that the multimedia is broadcast The identification information using currently playing advertisement is put, enables the server to determine based on the identification information of currently playing advertisement The corresponding default advertisement keyword of the advertisement.Here, the identification information of advertisement can be advertisement ID, title of advertisement etc..
In step S403, when the multimedia, which is applied, receives the consistent instruction message of matching from the server, The part that do not play for skipping the advertisement continues multimedia；Alternatively, determining the related content in the server In the case that default advertisement keyword corresponding with currently playing advertisement matches, the multimedia is applied from the clothes The multimedia data stream that business device reception deletes part corresponding with the advertisement plays out.
Fig. 5 shows the stream of the multi-medium play method for electric terminal of the 5th exemplary embodiment according to the present invention Cheng Tu.
, when carrying out multimedia, the use for skipping currently playing advertisement is detected in step S501 referring to Fig. 5 Family input.Here, user's input can be the voice input realized by interactive voice application.As an example, institute's predicate Sound interactive application can be various types of applications for being able to carry out interactive voice.
In step S502, the related content for including voice input and multimedia are broadcast by the interactive voice application It puts and is sent to server using the ad-request message of skipping of the identification information of currently playing advertisement, so that the server is true The fixed related content whether with the multimedia using the corresponding default advertisement keyword phase of currently playing advertisement Match.
As an example, the server, which can be, provides playing resource for multimedia application (that is, client-side) Server.
In step S503, the consistent instruction message of matching that will be received from the server is applied by the interactive voice It is forwarded to multimedia application, so that the multimedia, which is applied, skips not broadcasting for the advertisement based on the instruction message It puts part and continues multimedia.
In step S504, when receiving the instruction message by the multimedia application, stop described in broadcasting The multimedia file of advertisement simultaneously continues to play other multimedia files, or skips corresponding with the advertisement among multimedia data stream Part and continue to play the multimedia data stream；The instruction message is turned alternatively, being applied by the multimedia It is dealt into the server, so that the server arrives the multimedia data stream for deleting part corresponding with the advertisement The multimedia application plays out.
Moreover, it should be understood that in the above-described embodiments, interactive voice application can by local and/or online mode come Corresponding operation is completed, for example, can complete to operate by interactive voice application (that is, client-side) completely, can also be handed over by voice The server mutually applied helps client-side to complete to operate.
Fig. 6 shows the flow chart of the multimedia provision method for server of an exemplary embodiment of the present invention.
Referring to Fig. 6, in step S601, when receive the related content inputted including user from electric terminal skips advertisement When request message, determining the related content, whether the advertisement currently playing with the electric terminal matches.It is described to skip extensively Accusing request message is the message for being used to request to skip currently playing advertisement.
As an example, the related content of user's input can include: the content of user's input and/or the user Input corresponding advertisement keyword.As an example, the advertisement keyword may include with Types Below among at least one of: brand Title, name of product, product function, product evaluation, products characteristics, advertising language.
As an example, can determine that whether corresponding with the currently playing advertisement of the electric terminal related content is default Advertisement keyword matches.
Here, as an example, the corresponding default advertisement keyword of advertisement can be preset by advertisement putting business, advertisement pair The default advertisement keyword answered may include that advertisement putting business wishes that user passes through the content that the advertisement is recognized, corresponding with advertisement Default advertisement keyword can for one or more.As an example, the corresponding default advertisement keyword of advertisement can be played with advertisement Content it is related, for example, it may be the production that the title for the brand that advertisement is related to, the title of advertisement related products, advertisement are related to The characteristics of functions of product, advertisement related products, advertising language etc..In addition, the corresponding default advertisement keyword of advertisement can also To be the evaluation language etc. to advertisement related products, present invention comparison is with no restriction.
As an example, the difference of the playback progress with advertisement, default advertisement keyword corresponding from advertisement can be different.Tool Body, as an example, can determine that the multimedia is corresponding default wide using currently playing advertisement by following manner It accuses keyword: determining the current playback progress of the advertisement, and by the preset advertisement corresponding with the playback progress Advertisement keyword is as the corresponding default advertisement keyword of the advertisement.
As an example, can first determine that the similarity of the default advertisement keyword among the related content with the advertisement is big In the keyword of preset threshold；When the quantity a predetermined level is exceeded of determining keyword, determine the related content with it is described The currently playing advertisement of electric terminal matches.
In step S602, when determine match when, indicate the electric terminal skip the advertisement do not play part after It is continuous to carry out multimedia.
Specifically, can be sent to the electric terminal match consistent instruction message so that electric terminal skip it is currently playing Advertisement, and/or, Xiang Suoshu electric terminal sends the multimedia data stream for deleting part corresponding with the advertisement for described Electric terminal plays.
The consistent instruction message of the matching is used to indicate that the related content is corresponding with currently playing advertisement to be preset The message that advertisement keyword matches, namely it is used to indicate the message for agreeing to skip currently playing advertisement.
In addition, as an example, sending the multimedia for deleting part corresponding with the advertisement to the electric terminal In the case that data flow plays for the electric terminal, it can also send to be used to indicate to have skipped to the electric terminal and currently broadcast The notification message for the advertisement put.
The multimedia provision method for server of an exemplary embodiment of the present invention, which may also include that work as, to be determined not When matching, Xiang Suoshu electric terminal, which is sent, matches inconsistent instruction message.
It is corresponding with currently playing advertisement pre- that the inconsistent instruction message of matching is used to indicate the related content If the message that advertisement keyword does not match that, namely it is used to indicate the message for disagreeing and skipping currently playing advertisement.
As an example, in step s 601, can work as and receive from the multimedia application of electric terminal including the phase Hold inside the Pass when skipping ad-request message, determine the multimedia using the currently playing corresponding default advertisement of advertisement Keyword, and determine whether the related content matches with the default advertisement keyword；It, can be when determination in step S602 When matching, the application of Xiang Suoshu multimedia, which is sent, matches consistent instruction message so that the multimedia application is skipped and worked as The advertisement of preceding broadcasting, alternatively, deleting the multimedia of part corresponding with the advertisement using transmission to the multimedia Data flow is for the multimedia application plays.
As another example, in step s 601, it can work as from the interactive voice application of electric terminal and receive the phase Hold the interactive voice application account with user inside the Pass, and receives from the multimedia application of electric terminal including the voice When skipping ad-request message of interactive application account is read based on the interactive voice application account in the request message The related content received from interactive voice application determines that the multimedia is corresponding using currently playing advertisement Default advertisement keyword, and determine whether the related content matches with the default advertisement keyword；In step S602 In, it can be when determination matches, the application of Xiang Suoshu multimedia, which is sent, matches consistent instruction message so that the multimedia is broadcast It puts using currently playing advertisement is skipped, alternatively, it is corresponding with the advertisement to apply transmission to delete to the multimedia Partial multimedia data stream is for the multimedia application plays.
As another example, in step s 601, it can work as and receive from the interactive voice application of electric terminal including institute Related content and when the skipping ad-request message of multimedia application account of user are stated, determines that the multimedia is answered With the currently playing corresponding default advertisement keyword of advertisement, and determine the related content whether with the default advertisement keyword Word matches；It, can be when determination matches, to multimedia corresponding with the multimedia application account in step S602 It plays application (that is, client-side corresponding with the account) and sends the consistent instruction message of matching so that the multimedia is answered With currently playing advertisement is skipped, alternatively, being sent to multimedia corresponding with multimedia application account application The multimedia data stream of part corresponding with the advertisement is deleted for the multimedia application plays.
As an example, in the above-described embodiments, the server, which can be, applies (that is, client-side) for multimedia The server of playing resource is provided, therefore, the server can disappear according to the ad-request of skipping received from the client-side It ceases or skips the multimedia application account of the user in ad-request message to determine currently playing interior of the client-side Hold (that is, currently playing advertisement), to can determine the corresponding default advertisement keyword of the currently playing advertisement of the client-side.
As another example, in the above-described embodiments, it is described skip ad-request message and may also include multimedia answer With the identification information of currently playing advertisement, thus, in S601, the multimedia can be determined based on the identification information Using the currently playing corresponding default advertisement keyword of advertisement.
As another example, in step s 601, it can receive from the interactive voice application of electric terminal including the phase Hold inside the Pass and multimedia is using when the skipping ad-request message of identification information of currently playing advertisement, is based on the mark Know information and determine that the multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and determines the correlation Whether content matches with the default advertisement keyword；, can be when determination match in step S602, Xiang Suoshu voice is handed over Mutually application, which is sent, matches consistent instruction message, so that the interactive voice, which is applied, is forwarded to the multimedia for the instruction message Play application；When receiving the instruction message from the multimedia application, the application of Xiang Suoshu multimedia is sent The multimedia data stream of part corresponding with the advertisement is deleted for the multimedia application plays.
In addition, the multimedia provision method for server of an exemplary embodiment of the present invention may also include that system The case where content default advertisement keyword corresponding with advertisement received from electric terminal matches is counted, so as to advertisement putting business It can know that advertisement passes through the promotion effect of each platform.Come in addition, advertisement putting business is also facilitated to obtain more user data Carry out customer analysis.
As an example, user using in electric terminal videoconference client or webpage watch video online when, in video It may break for commercialsy before broadcasting and/or in video display process, user then can star language if it is intended to skip the advertisement Sound interactive application, and the relevant information of the advertisement is inputted, such as title, the function of advertisement related products of the brand that advertisement is related to Deng as user inputs voice " this is the advertisement of zero degree Coca-Cola ".The server of interactive voice application or interactive voice application The voice of user's input can be handled, and the related procedure of advertisement is skipped in entrance, by applying with multimedia and being more matchmakers The server that body plays application offer playing resource interacts, to determine whether the content of user's input can successful match advertisement The answer that quotient provides is launched, skipping for the advertisement is just realized if can match, if it does not match, continuing to play the advertisement.
Fig. 7 shows the first example of the multi-medium play method of an exemplary embodiment of the present invention.
As shown in fig. 7, when multimedia application carries out multimedia, interactive voice application connects in step S710 The voice for skipping currently playing advertisement is received to input.
As an example, during multimedia application plays Online Video of the user using electric terminal, it is wide when having When accusing insertion broadcasting, if user wants to skip the broadcasting of the advertisement, interactive voice application can star, as long-pressing interactive voice is answered Start the interactive voice application with corresponding hardware button.After interactive voice application starts, user can be by inputting voice As " this is the advertisement of XX " Lai Shixian skips the advertisement.
In step S720, interactive voice application obtains the advertisement keyword in the voice input.
As an example, interactive voice application can extract advertisement keyword from user's input or interactive voice is applied and incited somebody to action User's input is sent to the server of interactive voice application, and the server of interactive voice application, which inputs user, carries out speech recognition And semantic understanding, judge whether user input is to input for skipping the user of currently playing advertisement, if judging result is It is then to start keyword process flow, extracts advertisement keyword from user's input, and the advertisement keyword of extraction is sent to Interactive voice application.
In step S730, the advertisement keyword that interactive voice application will acquire is sent to multimedia application.
In step S740, multimedia application will include that the ad-request message of skipping of the advertisement keyword is sent to Server.
In step S750, server determine the advertisement keyword whether with multimedia using currently playing advertisement Corresponding default advertisement keyword matches.
As an example, the server of multimedia application receives after skipping ad-request message, answer number can be passed through Determined according to library the advertisement keyword that receives whether with multimedia using the corresponding default advertisement of currently playing advertisement Keyword matches.Wherein, the default advertisement keyword of advertisement putting business offer, answer database are provided in answer database It is storable in the server side of multimedia application, and is periodically updated, or be stored in advertisement putting business side, by more The server of media play application is attached inquiry when needing to inquire.
In step S760, when determining that when matching, server, which will match consistent instruction message and be sent to multimedia, is answered Making multimedia application skip currently playing advertisement, and/or, to multimedia using send delete with it is described The multimedia data stream of the corresponding part of advertisement is for multimedia application plays.
As an example, if the server of multimedia application determines the advertisement keyword and multimedia received Match using the currently playing corresponding default advertisement keyword of advertisement, then can will match consistent instruction message and feed back to more matchmakers Body plays application, and instruction multimedia application skips the advertisement and continues multimedia, or from multimedia application Server side directly skip the advertisement, and the multimedia data stream for skipping the advertisement is fed back into multimedia application, also The notice of advertisement can have been skipped using feedback to multimedia.If it is determined that advertisement keyword word mismatch, then the advertisement after Continued broadcasting is put.
As an example, the server of multimedia application can also be handled in such a way that advertisement keyword labels and be connect The advertisement keyword received constructs user's portrait according to advertisement keyword, to recommend the information for being more suitable for the user for user.
Therefore in above-mentioned first example, interactive voice application only need to multimedia application interact, not with it is more The server of media play application is directly interactive, relatively easy in realization.
Fig. 8 shows the second example of the multi-medium play method of an exemplary embodiment of the present invention.
As shown in figure 8, when multimedia application carries out multimedia, interactive voice application connects in step S810 The voice for skipping currently playing advertisement is received to input.
As an example, during multimedia application plays Online Video of the user using electric terminal, it is wide when having When accusing insertion broadcasting, if user wants to skip the broadcasting of the advertisement, interactive voice application can be started, such as long-pressing interactive voice application Corresponding hardware button starts the interactive voice application.After interactive voice application starts, user can be by input voice such as " this is the advertisement of XX " Lai Shixian skips the advertisement.
In step S820, interactive voice application obtains the advertisement keyword in the voice input.
As an example, interactive voice application can extract advertisement keyword from user's input or interactive voice is applied and incited somebody to action User's input is sent to the server of interactive voice application, and the server of interactive voice application, which inputs user, carries out speech recognition And semantic understanding, judge whether user input is to input for skipping the user of currently playing advertisement, if judging result is It is then to start keyword process flow, extracts advertisement keyword from user's input.
It is sent in the interactive voice application account of step S830, interactive voice the application advertisement keyword that will acquire and user To server.
As an example, the interactive voice for the advertisement keyword and user that can be will acquire by the server that interactive voice is applied is answered The server of multimedia application is sent to account.
In step S840, interactive voice, which is applied, sends multimedia application for the interactive voice application account of user.
As an example, interactive voice application server can by interactive voice applicative notifications multimedia application incited somebody to action Advertisement keyword is uploaded to the server of multimedia application, and the account that interactive voice is applied is transmitted to multimedia and is answered With.
In step S850, multimedia application will skip ad-request message including the interactive voice application account It is sent to server.
As an example, interactive voice application account can be passed through after multimedia application receives interactive voice application account Number, the advertisement is skipped in the server side application applied to multimedia.
In step S860, server determine the corresponding advertisement keyword of the interactive voice application account whether with multimedia It plays and matches using the currently playing corresponding default advertisement keyword of advertisement.
As an example, the server of multimedia application receives after skipping ad-request message, answer number can be passed through Determine whether the corresponding advertisement keyword of interactive voice application account received is currently broadcast with multimedia application according to library The corresponding default advertisement keyword of the advertisement put matches.
In step S870, when determining that when matching, server, which will match consistent instruction message and be sent to multimedia, is answered Making multimedia application skip currently playing advertisement, and/or, to multimedia using send delete with it is described The multimedia data stream of the corresponding part of advertisement is for multimedia application plays.
As an example, if the server of multimedia application determines that the interactive voice application account received is corresponding Advertisement keyword and multimedia match using the corresponding default advertisement keyword of currently playing advertisement, then can will match Consistent instruction message feeds back to multimedia application, and instruction multimedia application, which skips the advertisement and continues multimedia, to be broadcast It puts, or directly skips the advertisement from the server side that multimedia is applied, and the multimedia data stream for skipping the advertisement is anti- It feeds multimedia application, can also skip the notice of advertisement using feedback to multimedia.If it is determined that advertisement is closed Keyword mismatches, then the advertisement continues to play.
Fig. 9 shows the third example of the multi-medium play method of an exemplary embodiment of the present invention.
As shown in figure 9, when multimedia application carries out multimedia, interactive voice application connects in step S910 The voice for skipping currently playing advertisement is received to input.
As an example, during multimedia application plays Online Video of the user using electric terminal, it is wide when having When accusing insertion broadcasting, if user wants to skip the broadcasting of the advertisement, interactive voice application can be started, such as long-pressing interactive voice application Corresponding hardware button starts the interactive voice application.After interactive voice application starts, user can be by input voice such as " this is the advertisement of XX " Lai Shixian skips the advertisement.
In step S920, interactive voice application obtains the advertisement keyword in the voice input.
As an example, interactive voice application can extract advertisement keyword from user's input or interactive voice is applied and incited somebody to action User's input is sent to the server of interactive voice application, and the server of interactive voice application, which inputs user, carries out speech recognition And semantic understanding, judge whether user input is to input for skipping the user of currently playing advertisement, if judging result is It is then to start keyword process flow, extracts advertisement keyword from user's input.
In step S930, interactive voice apply multimedia application account to multimedia application request user with The identification information of currently playing advertisement.
Wherein step S930 and step S920 can be performed simultaneously or successively execute, and the sequencing of execution does not limit here It is fixed.
In step S940, multimedia, which is applied, believes the multimedia application account of user and the mark of the advertisement Breath is sent to interactive voice application.
In step S950, interactive voice application will include the advertisement keyword obtained, the identification information of the advertisement and institute The ad-request message of skipping for stating multimedia application account is sent to server.
As an example, interactive voice application can send out the identification information of the advertisement and the multimedia application account The server for giving interactive voice application by the server of interactive voice application will include the advertisement keyword obtained, described wide The ad-request message of skipping of the identification information of announcement and the multimedia application account is sent to multimedia application Server.
In step S960, server determines whether the advertisement keyword is corresponding with advertisement corresponding to the identification information Default advertisement keyword match.
As an example, the server of multimedia application receives after skipping ad-request message, pass through answer data Library determines that the corresponding default advertisement keyword of the advertisement keyword received advertisement whether corresponding with identification information matches.
In step S970, when determining that when matching, server, which will match consistent instruction message and be sent to the multimedia, to be broadcast It puts and is applied using multimedia corresponding to account so that currently playing advertisement is skipped in the multimedia application, and/ Or, deleting portion corresponding with the advertisement using transmission to multimedia corresponding to the multimedia application account The multimedia data stream divided is for the multimedia application plays.
As an example, one can will be matched if the server of multimedia application determines that advertisement keyword matches Instruction message is caused to feed back to multimedia application corresponding to multimedia application account, instruction multimedia application is jumped It crosses the advertisement and continues multimedia, or directly skip the advertisement from the server side that multimedia is applied, and will jump The multimedia data stream for crossing the advertisement feeds back to multimedia application corresponding to multimedia application account, can also be to more Media play has skipped the notice of advertisement using feedback.If it is determined that advertisement keyword word mismatch, then the advertisement continues to play.
Figure 10 shows the 4th example of the multi-medium play method of an exemplary embodiment of the present invention.
As shown in Figure 10, in step S1010, when multimedia application carries out multimedia, interactive voice application The voice for skipping currently playing advertisement is received to input.
As an example, during multimedia application plays Online Video of the user using electric terminal, it is wide when having When accusing insertion broadcasting, if user wants to skip the broadcasting of the advertisement, interactive voice application can be started, such as long-pressing interactive voice application Corresponding hardware button starts the interactive voice application.After interactive voice application starts, user can be by input voice such as " this is the advertisement of XX " Lai Shixian skips the advertisement.
In step S1020, interactive voice application obtains the advertisement keyword in the voice input.
As an example, interactive voice application can extract advertisement keyword from user's input or interactive voice application can User's input is sent to the server of interactive voice application, the server of interactive voice application, which inputs user, carries out voice knowledge Other and semantic understanding judges whether user input is to input for skipping the user of currently playing advertisement, if judging result Be it is yes, then start keyword process flow, from user input in extract advertisement keyword.
In step S1030, interactive voice applies the identification information to the currently playing advertisement of multimedia application request.
Wherein step S1030 and step S1020 may be performed simultaneously or successively execute, and the sequencing of execution is not done here It limits.
In step S1040, multimedia, which is applied, sends interactive voice application for the identification information of the advertisement.
In step S1050, interactive voice application will include the identification information of the advertisement keyword and advertisement obtained It skips ad-request message and is sent to server.
As an example, the identification information of the advertisement can be sent to the service of interactive voice application by interactive voice application Identification information including the advertisement keyword and the advertisement that obtain is skipped advertisement by the server of interactive voice application by device Request message is sent to the server of multimedia application.
In step S1060, server determine the advertisement keyword whether with advertisement pair corresponding to the identification information The default advertisement keyword answered matches.
As an example, the server of multimedia application receives after skipping ad-request message, answer number can be passed through The corresponding default advertisement keyword phase of the advertisement keyword received advertisement whether corresponding with identification information is determined according to library Match.
In step S1070, when determining that when matching, server, which will match consistent instruction message and be sent to interactive voice, is answered With.
As an example, one can will be matched if the server of multimedia application determines that advertisement keyword matches It causes instruction message to feed back to the server of interactive voice application, consistent instruction message will be matched by the server that interactive voice is applied It is sent to interactive voice application.The consistent instruction message of the matching is alternatively referred to as skipping the token of advertisement.
In step S1080, interactive voice, which is applied, sends multimedia application for the consistent instruction message of the matching.
In step S1090, multimedia, which is applied, sends server for the consistent instruction message of the matching.
As an example, multimedia application can send multimedia application for the consistent instruction message of the matching Server.
In step S10100, when receiving the consistent instruction message of the matching, server is sent out to multimedia application Send the multimedia data stream for deleting part corresponding with the advertisement for multimedia application plays.
As an example, the server of multimedia application can will jump when receiving the matching consistent instruction message The multimedia data stream for crossing the advertisement feeds back to multimedia application.
In above-mentioned the second~tetra- example, interactive voice application can first be got from the server side that multimedia is applied The format of advertisement keyword, when user, which inputs corresponding advertisement keyword, is unsatisfactory for the format of advertisement keyword, interactive voice It is interacted using the server that can not be applied with multimedia, and directly judge that advertising format is incorrect and prompt user can not Advertisement is skipped, for example, the format of advertisement keyword can be brand name+name of product, and user's input only includes brand name, At this time it is believed that user inputs the format that corresponding advertisement keyword is unsatisfactory for advertisement keyword.Aforesaid way can reduce voice The interaction time of interactive application and the server of multimedia application, can be improved treatment effeciency.
Figure 11 shows the block diagram of the multimedia play equipment of an exemplary embodiment of the present invention.
As shown in figure 11, the multimedia play equipment of an exemplary embodiment of the present invention includes: that user inputs detection Unit 20 is skipped in unit 10 and advertisement.
Particularly, user's input detection unit 10 is configured as when carrying out multimedia, and detection is worked as skipping The user of the advertisement of preceding broadcasting inputs.
As an example, user's input can include: at least one of voice input, text input, operation input.
As an example, user's input detection unit 10 can be configured to execute following operation: being playing extensively when detecting When announcement, determine that the user being currently received input inputs for the user for skipping currently playing advertisement；Alternatively, when user is defeated Include preset in the content entered when skipping advertisement triggering content, determines that user input is currently playing wide for skipping The user of announcement inputs；Alternatively, when detect skip advertisement trigger action when, determine the use that receives after the trigger action Family input inputs for the user for skipping currently playing advertisement.
As an example, can detect currently whether be playing advertisement by following manner: being sentenced according to current screen content Whether the currently playing multimedia content that breaks is advertisement；And/or the format of currently playing multimedia content is obtained, if obtained The format of the multimedia content taken is consistent with the format of advertisement, it is determined that currently playing multimedia content is advertisement.
The feelings that the content that unit 20 is configured as inputting in the user matches with currently playing advertisement are skipped in advertisement Under condition, the part that do not play for skipping the advertisement continues multimedia.
It can be configured to execute following operation as an example, unit 20 is skipped in advertisement: determining the content of user's input Whether default advertisement keyword corresponding with currently playing advertisement matches, and when determination matches, skips the advertisement The part that do not play continue multimedia.
As another example, advertisement skips unit 20 and can be configured to execute following operation: the phase that the user is inputted Hold inside the Pass and be sent to server, and determines the related content and currently playing advertisement pair of user's input in the server In the case that the default advertisement keyword answered matches, the part that do not play for skipping the advertisement continues multimedia.
As an example, the related content of user's input can include: the content of user's input and/or the user Input corresponding advertisement keyword.
It can be configured to execute following operation as an example, unit 20 is skipped in advertisement: will be wrapped by multimedia application The ad-request message of skipping for including the related content is sent to server, so that the server determines the related content is It is no to be matched using the corresponding default advertisement keyword of currently playing advertisement with the multimedia.
As another example, advertisement skips unit 20 and can be configured to execute following operation: being applied by interactive voice will The related content and the interactive voice application account of user are sent to server；And passing through multimedia application will include institute The ad-request message of skipping of predicate sound interactive application account is sent to the server, so that the server determines institute's predicate Whether the corresponding related content of sound interactive application account is corresponding using currently playing advertisement with the multimedia Default advertisement keyword matches.
As another example, advertisement skips unit 20 and can be configured to execute following operation: being applied by interactive voice will The ad-request message of skipping of multimedia application account including the related content and user is sent to server, so that The server determines whether the related content is corresponding default wide using currently playing advertisement with the multimedia Keyword is accused to match.
As an example, the ad-request message of skipping may also include the multimedia using currently playing advertisement Identification information so that the server can determine the multimedia using currently playing based on the identification information The corresponding default advertisement keyword of advertisement.
It can be configured to execute following operation as an example, unit 20 is skipped in advertisement: will include by interactive voice application The related content and multimedia are sent to using the ad-request message of skipping of the identification information of currently playing advertisement Server so that the server determine the related content whether with the multimedia using currently playing advertisement pair The default advertisement keyword answered matches；It is applied by the interactive voice and unanimously refers to the matching received from the server Show that message is forwarded to multimedia application, so that the multimedia, which is applied, skips the advertisement based on the instruction message The part that do not play continue multimedia.
It can be configured to execute following operation as an example, unit 20 is skipped in advertisement: determining the content of user's input Among be greater than the keyword of preset threshold with the similarity of the default advertisement keyword；When the quantity of determining keyword is more than When predetermined quantity, determine that the content advertisement keyword corresponding with currently playing advertisement of user's input matches.
As an example, the advertisement keyword may include with Types Below among at least one of: brand name, ProductName Title, product function, product evaluation, products characteristics, advertising language.
As an example, the corresponding default advertisement keyword of currently playing advertisement can be determined by following manner: determining institute The current playback progress of advertisement is stated, and using the advertisement keyword of the preset advertisement corresponding with the playback progress as institute State the corresponding default advertisement keyword of advertisement.
It should be understood that the specific implementation of the multimedia play equipment of an exemplary embodiment of the present invention can refer to The related specific implementation that describes in conjunction with Fig. 1 to Figure 10 realizes that details are not described herein.
The multimedia that Figure 12 shows an exemplary embodiment of the present invention provides the block diagram of equipment.
As shown in figure 12, it includes: 30 He of matching unit that the multimedia of an exemplary embodiment of the present invention, which provides equipment, Transmission unit 40.
Particularly, matching unit 30, which is configured as working as from electric terminal, receives the related content inputted including user When skipping ad-request message, determining the related content, whether the advertisement currently playing with the electric terminal matches.
As an example, the related content of user's input can include: the content of user's input and/or the user Input corresponding advertisement keyword.
As an example, the advertisement keyword may include with Types Below among at least one of: brand name, ProductName Title, product function, product evaluation, products characteristics, advertising language.
Transmission unit 40 is configured as executing following operation: when determination matches, indicating that the electric terminal skips institute The part that do not play for stating advertisement continues multimedia.
As an example, transmission unit 40 can be configured to execute following operation: when determination matches, Xiang Suoshu electronics is whole End, which is sent, matches consistent instruction message so that electric terminal skips currently playing advertisement, and/or, Xiang Suoshu electric terminal is sent The multimedia data stream of part corresponding with the advertisement is deleted so that the electric terminal plays.
As an example, matching unit 30 can be configured to execute following operation: being answered when from the multimedia of electric terminal With receive including the related content when skipping ad-request message, determine the multimedia using currently playing The corresponding default advertisement keyword of advertisement, and determine whether the related content matches with the default advertisement keyword.
As another example, matching unit 30 can be configured to execute following operation: when the interactive voice from electric terminal It is connect using the interactive voice application account for receiving the related content and user, and from the multimedia application of electric terminal It receives including the interactive voice application account when skipping ad-request message, based on the voice in the request message Interactive application account reads the related content having received, and determines the multimedia using currently playing advertisement pair The default advertisement keyword answered, and determine whether the related content matches with the default advertisement keyword.
As another example, matching unit 30 can be configured to execute following operation: when the interactive voice from electric terminal Using when the skipping ad-request message of multimedia application account including the related content and user is received, determine The multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and determine the related content whether with The default advertisement keyword matches.
As an example, transmission unit 40 can be configured to execute following operation: when determination matches, Xiang Suoshu multimedia It plays application and sends and match consistent instruction message so that currently playing advertisement is skipped in the multimedia application, alternatively, to The multimedia deletes the multimedia data stream of part corresponding with the advertisement using transmission for the multimedia Play application plays.
As an example, the ad-request message of skipping may also include the multimedia using currently playing advertisement Identification information, wherein matching unit 30, which can be configured to determine that the multimedia is applied based on the identification information, works as The corresponding default advertisement keyword of the advertisement of preceding broadcasting.
As an example, matching unit 30 can be configured to execute following operation: when the interactive voice application from electric terminal It receives and skips ad-request using the identification information of currently playing advertisement including the related content and multimedia When message, determine the multimedia using the currently playing corresponding default advertisement keyword of advertisement based on the identification information Word, and determine whether the related content matches with the default advertisement keyword.As an example, transmission unit 40 can be matched It is set to the following operation of execution: when determining that when matching, the application of Xiang Suoshu interactive voice, which is sent, matches consistent instruction message, so that institute The instruction message is forwarded to the multimedia application by predicate sound interactive application；It is connect when from the multimedia application When receiving the instruction message, Xiang Suoshu multimedia deletes the multimedia of part corresponding with the advertisement using sending Data flow is for the multimedia application plays.
As an example, matching unit 30 can be configured to execute following operation: determine among the related content with it is described The similarity of the default advertisement keyword of advertisement is greater than the keyword of preset threshold；When the quantity of determining keyword is more than predetermined When quantity, determine that the related content advertisement currently playing with the electric terminal matches.
As an example, can determine that the multimedia is corresponding default using currently playing advertisement by following manner Advertisement keyword: determining the current playback progress of the advertisement, and by the preset advertisement corresponding with the playback progress Advertisement keyword as the corresponding default advertisement keyword of the advertisement.
It should be understood that the specific implementation that the multimedia of an exemplary embodiment of the present invention provides equipment can refer to The related specific implementation that describes in conjunction with Fig. 1 to Figure 10 realizes that details are not described herein.
The computer readable storage medium for being stored with computer program of an exemplary embodiment of the present invention, when described Multi-medium play method described in the above exemplary embodiments is realized when computer program is executed by processor.
The electric terminal of an exemplary embodiment of the present invention includes: that processor (not shown) and memory (do not show Out), wherein memory is stored with computer program, when the computer program is executed by processor, realizes above-mentioned example Multi-medium play method described in embodiment.
The computer readable storage medium for being stored with computer program of an exemplary embodiment of the present invention, when described Multimedia provision method described in the above exemplary embodiments is realized when computer program is executed by processor.
The server of an exemplary embodiment of the present invention includes: processor (not shown) and memory (not shown), Wherein, memory is stored with computer program, when the computer program is executed by processor, realizes that above-mentioned example is implemented Multimedia provision method described in example.
Moreover, it should be understood that multimedia play equipment according to an exemplary embodiment of the present invention and multimedia provide equipment In each unit can be implemented hardware component and/or component software.Those skilled in the art are according to each unit institute of restriction The processing of execution, can such as use site programmable gate array (FPGA) or specific integrated circuit (ASIC) realize each list Member.
In addition, multi-medium play method according to an exemplary embodiment of the present invention and multimedia provision method can be implemented For the computer instruction in computer readable recording medium.Those skilled in the art can be according to the description to the above method come real The existing computer instruction.The above method of the invention is realized when the computer instruction is performed in a computer.
Although having show and described some exemplary embodiments of the invention, it will be understood by those skilled in the art that It, can be to these in the case where not departing from the principle and spirit of the invention defined by the claims and their equivalents Embodiment is modified.

Claims (18)

1. a kind of multi-medium play method, wherein the described method includes:
(A) it when carrying out multimedia, detects the user for skipping currently playing advertisement and inputs；
(B) in the case where the content of user input and currently playing advertisement match, not broadcasting for the advertisement is skipped It puts part and continues multimedia.
2. according to the method described in claim 1, wherein, user's input include: voice input, text input, operate it is defeated At least one of enter.
3. method according to claim 1 or 2, wherein step (B) includes:
It determines that the content default advertisement keyword whether corresponding with currently playing advertisement of user's input matches, and works as Determine that the part that do not play for skipping the advertisement continues multimedia when matching；
Alternatively, sending server for the related content that the user inputs, and user's input is determined in the server Related content default advertisement keyword corresponding with currently playing advertisement match in the case where, skip the advertisement not It plays part and continues multimedia,
Wherein, the related content that the user inputs includes: that the content that the user inputs and/or user input are corresponding Advertisement keyword.
4. according to the method described in claim 3, wherein, the step of sending server for the related content that the user inputs Include:
It is sent to server by the ad-request message of skipping that multimedia application will include the related content, so that institute State server determine the related content whether with the multimedia using the corresponding default advertisement of currently playing advertisement Keyword matches；
Server is sent by the interactive voice application account of the related content and user alternatively, applying by interactive voice； And the clothes are sent to by the ad-request message of skipping that multimedia application will include the interactive voice application account Be engaged in device so that the server determine the corresponding related content of the interactive voice application account whether with the multimedia It plays and matches using the currently playing corresponding default advertisement keyword of advertisement；
Alternatively, by interactive voice application that skipping for the multimedia application account including the related content and user is wide Accuse request message be sent to server so that the server determine the related content whether with the multimedia application The corresponding default advertisement keyword of currently playing advertisement matches.
5. according to the method described in claim 4, wherein, the ad-request message of skipping further includes that the multimedia is answered With the identification information of currently playing advertisement, so that the server can determine that the multimedia is broadcast based on the identification information It puts using the currently playing corresponding default advertisement keyword of advertisement.
6. according to the method described in claim 3, wherein, step (B) includes:
It will include the mark letter of the related content and multimedia using currently playing advertisement by interactive voice application Breath ad-request message of skipping be sent to server so that the server determine the related content whether with more matchmakers Body is played to match using the currently playing corresponding default advertisement keyword of advertisement；
It is broadcast by the interactive voice using the consistent instruction message of the matching received from the server is forwarded to multimedia Application is put, so that the multimedia applies the part that do not play for skipping the advertisement based on the instruction message to continue Multimedia.
7. according to the method described in claim 3, wherein it is determined that the user input content whether with currently playing advertisement The step of corresponding default advertisement keyword matches include:
Determine the key for being greater than preset threshold among the content of user's input with the similarity of the default advertisement keyword Word；
When the quantity a predetermined level is exceeded of determining keyword, the content and currently playing advertisement of user's input are determined Corresponding advertisement keyword matches.
8. according to the method described in claim 3, wherein, the advertisement keyword include with Types Below among at least one of: Brand name, name of product, product function, product evaluation, products characteristics, advertising language.
9. method according to any one of claim 1 to 8, wherein in step (A),
When detecting when being playing advertisement, user's input that determination is currently received is for skipping currently playing advertisement User's input；
Alternatively, when include in the content of user's input it is preset skip advertisement triggering content when, determine user input to use It is inputted in the user for skipping currently playing advertisement；
Alternatively, when detecting that determining that the user received after the trigger action inputs is when skipping advertisement trigger action User for skipping currently playing advertisement inputs.
10. according to the method described in claim 9, wherein, currently whether being playing advertisement by following manner detection:
Judge whether currently playing multimedia content is advertisement according to current screen content；
And/or the format of currently playing multimedia content is obtained, if the format of the multimedia content obtained and advertisement Format it is consistent, it is determined that currently playing multimedia content be advertisement.
11. according to the method described in claim 3, wherein, determining that currently playing advertisement is corresponding default by following manner Advertisement keyword:
It determines the current playback progress of the advertisement, and the advertisement of the preset advertisement corresponding with the playback progress is closed Keyword is as the corresponding default advertisement keyword of the advertisement.
12. a kind of multimedia provision method, wherein the described method includes:
(A) when from electric terminal receive including user input when skipping ad-request message of related content, determine described in Whether the advertisement currently playing with the electric terminal matches related content；
(B) when determination matches, indicate that the electric terminal skips not playing for the advertisement and partially continues multimedia It plays,
Wherein, the related content that the user inputs includes: that the content that the user inputs and/or user input are corresponding Advertisement keyword.
13. according to the method for claim 12, wherein step (A) includes:
When from the multimedia application of electric terminal receive including the related content when skipping ad-request message, really The fixed multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and whether determines the related content Match with the default advertisement keyword；
Alternatively, when receiving the related content and the interactive voice application account of user from the interactive voice application of electric terminal Number, and receive the ad-request of skipping including the interactive voice application account from the multimedia application of electric terminal and disappear When breath, the related content having received is read based on the interactive voice application account in the request message, is determined The multimedia applies the currently playing corresponding default advertisement keyword of advertisement, and determine the related content whether with The default advertisement keyword matches；
Alternatively, being answered when receiving the multimedia including the related content and user from the interactive voice application of electric terminal With account when skipping ad-request message, determine the multimedia using the currently playing corresponding default advertisement of advertisement Keyword, and determine whether the related content matches with the default advertisement keyword,
Wherein, in step (B), when determination matches, the application of Xiang Suoshu multimedia, which is sent, matches consistent instruction message So that currently playing advertisement is skipped in the multimedia application, alternatively, deleting to the multimedia using transmission The multimedia data stream of part corresponding with the advertisement is for the multimedia application plays.
14. according to the method for claim 12, wherein step (A) includes: to work as to connect from the interactive voice application of electric terminal It receives and disappears including the related content and multimedia using the ad-request of skipping of the identification information of currently playing advertisement When breath, determine the multimedia using the currently playing corresponding default advertisement keyword of advertisement based on the identification information Word, and determine whether the related content matches with the default advertisement keyword,
Wherein, step (B) includes: that the application of Xiang Suoshu interactive voice, which is sent, matches consistent instruction message when determination matches, with It applies the interactive voice and the instruction message is forwarded to the multimedia application；It is answered when from the multimedia When with receiving the instruction message, Xiang Suoshu multimedia deletes the more of part corresponding with the advertisement using transmission Media data flow is for the multimedia application plays.
15. a kind of computer readable storage medium for being stored with computer program, which is characterized in that when the computer program quilt Processor execute when realize claim 1 to 11 any one of as described in multi-medium play method.
16. a kind of user terminal, which is characterized in that the user terminal includes:
Processor；
Memory is stored with computer program, when the computer program is executed by processor, realize as claim 1 to 11 any one of described in multi-medium play method.
17. a kind of computer readable storage medium for being stored with computer program, which is characterized in that when the computer program quilt Processor execute when realize claim 12 to 14 any one of as described in multimedia provision method.
18. a kind of server, which is characterized in that the server includes:
Processor；
Memory is stored with computer program, when the computer program is executed by processor, realize as claim 12 to 14 any one of described in multimedia provision method.
CN201810130003.5A 2018-02-08 2018-02-08 Multi-medium play method and equipment and multimedia provision method and equipment Pending CN110139155A (en)

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CN115119022A (en) * 2021-03-18 2022-09-27 聚好看科技股份有限公司 Control method for skipping video advertisements and display device
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CN111552384A (en) * 2020-04-26 2020-08-18 深圳市易平方网络科技有限公司 Advertisement closing method based on face recognition, intelligent terminal and storage medium
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