CN110060091A - Retention analysis method, device, computer equipment and the storage medium of excitation factor - Google Patents
Retention analysis method, device, computer equipment and the storage medium of excitation factor Download PDFInfo
- Publication number
- CN110060091A CN110060091A CN201910203101.1A CN201910203101A CN110060091A CN 110060091 A CN110060091 A CN 110060091A CN 201910203101 A CN201910203101 A CN 201910203101A CN 110060091 A CN110060091 A CN 110060091A
- Authority
- CN
- China
- Prior art keywords
- user group
- excitation factor
- retention ratio
- days
- broken line
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Data Mining & Analysis (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses retention analysis method, device, computer equipment and the storage medium of a kind of excitation factor, the retention analysis method includes: to obtain excitation factor to be analyzed and multiple user groups to be analyzed；According to the user data obtained in advance, each user group is calculated in the different time month retention ratios enlivened under number of days；According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes corresponding month retention ratio broken line of each user group；According to time month retention ratio broken line in the line chart, determine that the excitation factor effect is lower with the positive user group for influencing value.The present invention realizes the value analysis to excitation factor to the retention ratio of different user group, can effectively exclude the interference of inherently very active user group, improves the value for retaining analysis result.
Description
Technical field
The present invention relates to information technology field more particularly to a kind of retention analysis method of excitation factor, device, computers
Equipment and storage medium.
Background technique
In the different phase of product, the center of gravity of operation is different.Product new listing, the center of gravity of operation are to draw newly, i.e.,
Obtain new user.With the maturation of product, the center of gravity of operation newly can be transferred to retention from drawing, that is, keep old user here.For one
For the product of a maturation and saturated markets, the cost for obtaining a new user may be to keep the several times of an old user here,
The reduction of turnover rate, the growth retained also imply that the increase of business revenue.
Influence APP the excitation factor actively measured of user have it is multiple, such as neck integral of registering, open account, binding service,
Activity etc..And in practical applications, not all excitation factor has positive value to active amount, and same
One excitation factor can also generate different attractions to different user groups, so that it is different to generate different user group
Retention ratio.However the prior art is not analyzed effectively with regard to retention value of the excitation factor to user group.
Therefore, find it is a kind of effective retain analysis method obtain excitation factor have the positive user group for influencing value,
The problem of efficiency for retaining analysis is improved as those skilled in the art's urgent need to resolve.
Summary of the invention
The embodiment of the invention provides a kind of retention analysis method of excitation factor, device, computer equipment and storages to be situated between
Matter, to solve the problems, such as that the prior art is not analyzed effectively with regard to retention value of the excitation factor to user group.
A kind of retention analysis method of excitation factor, comprising:
Obtain excitation factor to be analyzed and multiple user groups to be analyzed；
According to the user data obtained in advance, calculates each user group and retained within secondary month what difference was enlivened under number of days
Rate；
According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes each user group
Corresponding month retention ratio broken line；
According to time month retention ratio broken line in the line chart, determining that the excitation factor effect is lower has positive influence valence
The user group of value.
Further, the difference enlivens the calculation formula of time month retention ratio under number of days are as follows:
In above formula, i expression enlivens number of days, RiIndicate to enliven number of days as time month retention ratio of i days users, yiExpression is worked as
The moon is newly-increased and enlivens total number of users that number of days is i days, xiIt indicates of that month newly-increased and enlivens in the user that number of days is i days at second
Month also active number of users.
Further, the multiple user group includes responding the user group of the excitation factor and not responding described sharp
Encourage the user group of the factor.
Further, described to draw line chart with number of days is enlivened according to described month retention ratio, the line chart includes every
The corresponding time month retention ratio broken line of one user group includes:
It executes preset VBA macrolanguage and draws line chart, and set the abscissa of line chart to enliven number of days, ordinate
It is set as time month retention ratio；
Pass through the first label to enliven time month retention ratio that number of days is the user group that index will respond the excitation factor
It is added in the line chart, connects adjacent first label, by the use of the obtained broken line excitation factor in response
Time month retention ratio broken line of family group；
Pass through the second mark to enliven time month retention ratio that number of days is the user group that index will not respond the excitation factor
Note is added in the line chart, connects adjacent second label, using obtained broken line as not responding the excitation factor
User group time month retention ratio broken line.
Further, time month retention ratio broken line according in the line chart determines under the excitation factor effect
Include: with the positive user group for influencing value
It compares time month retention ratio broken line for the user group for responding the excitation factor and does not respond the excitation factor
Time month retention ratio broken line of user group, extracts identical part as identical broken line, different part is as difference
Broken line；
Compare the abscissa between the difference broken line and identical broken line, obtains the corresponding use of the difference broken line
Family feature；
By staying for secondary month for the user group of the response excitation factor enlivened under number of days same in the difference broken line
Rate is deposited to be compared with time month retention ratio for the user group for not responding the excitation factor；
It is not responded if time month retention ratio of the user group of the same response excitation factor enlivened under number of days is all larger than
When the secondary month retention ratio of the user group of the excitation factor, to have the characteristics that the user group of the user as the excitation
Factor effect is lower with the positive user group for influencing value.
A kind of retention analytical equipment of excitation factor, comprising:
Module is obtained, for obtaining excitation factor to be analyzed and multiple user groups to be analyzed；
Computing module, for calculating each user group in difference and enlivening day according to the user data obtained in advance
Time month retention ratio under several；
Drafting module, for drawing line chart with number of days is enlivened according to described month retention ratio, the line chart includes every
Corresponding month retention ratio broken line of one user group；
Analysis module, for determining under the excitation factor effect according to time month retention ratio broken line in the line chart
With the positive user group for influencing value.
Further, the multiple user group includes responding the user group of the excitation factor and not responding described sharp
Encourage the user group of the factor.
Further, the drafting module includes:
Setting unit draws line chart for executing preset VBA macrolanguage, and sets living for the abscissa of line chart
Jump number of days, ordinate are set as time month retention ratio；
First drawing unit, for being to index to stay secondary month that responds the user group of the excitation factor to enliven number of days
It deposits rate to be added in the line chart by the first label, connects the first adjacent label, in response by obtained broken line
Time month retention ratio broken line of the user group of the excitation factor；
Second drawing unit, for being secondary month for indexing the user group that will do not respond the excitation factor to enliven number of days
Retention ratio is added in the line chart by the second label, the second adjacent label is connected, using obtained broken line as not
Respond time month retention ratio broken line of the user group of the excitation factor.
A kind of computer equipment, including memory, processor and storage are in the memory and can be in the processing
The computer program run on device, the processor realize the retention analysis of above-mentioned excitation factor when executing the computer program
Method.
A kind of computer readable storage medium, the computer-readable recording medium storage have computer program, the meter
Calculation machine program realizes the retention analysis method of above-mentioned excitation factor when being executed by processor.
The embodiment of the present invention enlivens number of days by introducing, and obtains excitation factor to be analyzed and multiple users to be analyzed
Group；According to the user data of the excitation factor, calculates each user group and stayed within secondary month what difference was enlivened under number of days
Deposit rate；According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes each user group couple
Time month retention ratio broken line answered；According to time month retention ratio broken line in the line chart, the lower tool of the excitation factor effect is determined
There is the positive user group for influencing value, one kind is effective to retain analysis method to provide, and can effectively exclude itself
The just interference of very active user group realizes the value analysis based on excitation factor to the retention ratio of different user group,
Improve the efficiency for retaining analysis.
Detailed description of the invention
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below by institute in the description to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the invention
Example, for those of ordinary skill in the art, without any creative labor, can also be according to these attached drawings
Obtain other attached drawings.
Fig. 1 is an application environment schematic diagram of the retention analysis method of excitation factor in one embodiment of the invention；
Fig. 2 is a flow chart of the retention analysis method of excitation factor in one embodiment of the invention；
Fig. 3 is a flow chart of step 204 in the retention analysis method of excitation factor in one embodiment of the invention；
Fig. 4 is a flow chart of step S205 in the retention analysis method of excitation factor in one embodiment of the invention；
Fig. 5 is the broken line schematic diagram for the excitation factor " neck integral of registering " that one embodiment of the invention provides；
Fig. 6 is a functional block diagram of the retention analytical equipment of excitation factor in one embodiment of the invention；
Fig. 7 is a schematic diagram of computer equipment in one embodiment of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are some of the embodiments of the present invention, instead of all the embodiments.Based on this hair
Embodiment in bright, every other implementation obtained by those of ordinary skill in the art without making creative efforts
Example, shall fall within the protection scope of the present invention.
The retention analysis method of excitation factor provided in an embodiment of the present invention, can be applicable in the application environment such as Fig. 1, packet
Terminal device and server are included, can be communicated between the two by network.The server can use independent server
The either server cluster of multiple servers composition is realized.Wherein, the terminal device is the client of application APP
End is supplied to user installation and uses APP.Herein, the terminal device can be, but not limited to various personal computers, notes
This computer, smart phone, tablet computer and portable wearable device.The server is the server-side of APP, passes through various associations
View, may include HTTP, and business logic is exposed to client end AP P and stores the user data of client.
In one embodiment, it as shown in Fig. 2, providing a kind of retention analysis method of excitation factor, applies in this way
It is illustrated, includes the following steps: for server in Fig. 1
In step s 201, excitation factor to be analyzed and multiple user groups to be analyzed are obtained.
Herein, the excitation factor, which refers in OA operation analysis, induces user to go the factor using application program.It is exemplary
Ground, the excitation factor include but is not limited to register get integral, open account, binding service, activity.The multiple use
Family group refer to according to excitation factor to be analyzed mark off come user group.In general, whether being responded according to user described sharp
The factor is encouraged, the different analysis dimensions of the excitation factor can be marked off.The analysis dimension refers to the excitation factor pair
User group's approaching side that the value that group retains is analyzed.In embodiments of the present invention, it is divided according to the excitation factor
User group to be analyzed include the user group for responding the excitation factor and the user group for not responding the excitation factor
Body.Illustratively, for " the neck integral of registering " in excitation factor, if excitation factor described in user response, available one
A analysis dimension --- the user group for neck integral of registering；If user is not responding to the excitation factor, it is available another
Analysis dimension --- the user group for neck integral of not registering.
In step S202, according to the user data obtained in advance, each user group is calculated in difference and enlivens day
Time month retention ratio under several.
The user data refers to data information relevant to the user of application program.Optionally, the user data package
Include but be not limited to the essential information, log-on message, interactive information, information on services of user.
In embodiments of the present invention, server can download number of users according to the needs of actual analysis from specified database
According to.Herein, the embodiment of the present invention can bury a little in the surface layer APP, that is, UI layers of user interface setting data in advance, pass through the number
The interface UI response events are judged and are captured by the behavior generated according to a monitoring user is buried at UI layers, are obtained above and below necessary
Literary information, and the specified database that server is sent to after arranging is stored.When carrying out retaining analysis, server is according to reality
The retention analysis demand on border is downloaded from the specified database, obtains user data.
As its name suggests, it retains and refers to that how many user stays.In internet industry, user is within certain time
Begin to use application, continue to the user using the application after a period of time, then it is assumed that is to retain user.It uses this part
It is retention ratio that family, which accounts for the ratio to Add User at that time,.It retains user and retention ratio embodies the quality of application program and retains and uses
The ability at family.
The embodiment of the present invention uses time month retention ratio.Application program was used within user upper one month, if the user is next
The moon also uses, this cries time month retention.The embodiment of the present invention is based on enlivening number of days calculating time month retention ratio, and the difference enlivens number of days
Under time month retention ratio calculation formula are as follows:
In above formula, i expression enlivens number of days, RiIndicate to enliven number of days as time month retention ratio of i days users, yiExpression is worked as
The moon is newly-increased and enlivens total number of users that number of days is i days, xiIt indicates of that month newly-increased and enlivens in the user that number of days is i days at second
Month also active number of users.
Herein, newly-increased total number of users refers to that total number of users that new registration was applied within this month, second month are also active
Number of users refer to registration application after at least logged primary number of users of second month.The number of days that enlivens refers to that login is answered
Number of days logs in one day and is then considered that the same day is active at least once.The embodiment of the present invention traverses different active days
Number calculates the user group for responding the excitation factor in the different time month retention ratios enlivened under number of days；And it calculates and does not respond
The user group of the excitation factor enlivens time month retention ratio under number of days in difference.
Illustratively, it for excitation factor " neck integral of registering ", enlivening number of days 1 day, obtains the responsing excitation factor and " registers
Neck integrates " and enliven the number of days first total number of users y newly-increased for 1 day this month1, the is obtained from the of that month newly-increased user
Continue within two months active and neck integral of registering the first number of users x1, seek the first number of users x1With described first total user
Number y1Between ratio, the user group of the ratio excitation factor " neck integral of registering " in response enlivening number of days 1
It time month retention ratio R1.Obtain the non-responsing excitation factor " neck integral of registering " and enliven this month that number of days is 1 day it is newly-increased the
Two total number of users y1', second month is obtained from the of that month newly-increased user to be continued actively but do not register to lead the second of integral
Number of users x1', seek the second user number x1' and described second total number of users y1' between ratio, the ratio is not as
The user group for responding the excitation factor " neck integral of registering " is enlivening number of days 1 day time month retention ratio R1'。
Again for excitation factor " neck integral of registering ", enlivening number of days 2 days, the responsing excitation factor " neck integral of registering " is obtained
And enliven the number of days first total number of users y newly-increased for 2 days this month2, second month is obtained from the of that month newly-increased user
Continue active and neck integral of registering the first number of users x2, seek the first number of users x2With described first total number of users y2It
Between ratio, the user group of the ratio excitation factor " neck integral of registering " in response enlivening time in number of days 2 days
Moon retention ratio R2.It obtains the non-responsing excitation factor " register and lead integral " and enlivens the number of days second total use newly-increased for 2 days this month
Amount y2', second month is obtained from the of that month newly-increased user continues active but neck integral of not registering second user number
x2', seek the second user number x2' and described second total number of users y2' between ratio, the ratio is not as responding institute
The user group for stating excitation factor " neck integral of registering " is enlivening number of days 2 days time month retention ratio R2'。
Respond the user group of the user group of the excitation factor/the do not respond excitation factor enliven number of days 3 days,
The calculation of 4 days ... time month retention ratios and so on, details are not described herein again.Until completing to enliven number of days to of that month longest
Time month retention ratio calculating, obtain the corresponding one group month retention ratio of user group for responding the excitation factor and do not respond
The corresponding one group month retention ratio of the user group of the excitation factor.
In step S203, according to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes every
Corresponding month retention ratio broken line of one user group.
It was retained by user group corresponding one group time month of the available response excitation factor of step S202
Rate and the corresponding one group month retention ratio of the user group for not responding the excitation factor.The embodiment of the present invention is further according to sound
Corresponding month retention ratio of the user group of the excitation factor is answered to draw broken line and according to the use for not responding the excitation factor
Corresponding month retention ratio of family group draws broken line.Optionally, as another preferable example of the invention, as shown in figure 3, institute
Step S203 is stated according to described month retention ratio and enlivens number of days drafting line chart, the line chart includes each user group
The corresponding time month retention ratio broken line of body includes:
In step S2031, executes preset VBA macrolanguage and draw line chart, and set the abscissa of line chart to
Enliven number of days, ordinate is set as time month retention ratio.
After the calculating for time month retention ratio for completing to enliven of that month longest number of days, the embodiment of the present invention chooses broken line icon
Note responds time month retention ratio of the user group of the excitation factor and secondary month of the user group that does not respond the excitation factor
Retention ratio.Herein, the line chart is to enliven number of days with abscissa, is time month retention ratio with ordinate, is based on the line chart
It can show the continuous data with the variation for enlivening number of days, obtain time month retention ratio and enliven the variation under group in difference to become
Gesture.
In step S2032, to enliven time month retention that number of days is the user group that index will respond the excitation factor
Rate is added in the line chart by the first label, connects adjacent first label, by obtained broken line institute in response
State time month retention ratio broken line of the user group of excitation factor.
It is to index to stay secondary month that does not respond the user group of the excitation factor to enliven number of days in step S2033
It deposits rate to be added in the line chart by the second label, connects adjacent second label, using obtained broken line as not ringing
Answer time month retention ratio broken line of the user group of the excitation factor.
Optionally ,/the second label of the first label includes but is not limited to circle, square, triangle, diamond shape.At this
In, first label and the second label should be different label.When described first labeled as circle, second mark
It is denoted as except round unexpected any other label.
Herein, the embodiment of the present invention is using predefined VBA macrolanguage (the Visual Basic in Excel
Applications, Visual Basic macrolanguage) draw time month retention ratio of the user group for responding the excitation factor
Broken line and do not respond the excitation factor user group time month retention ratio broken line, can be corresponding time by different user group
Month retention ratio broken line is plotted in the same line chart, in order to the comparative analysis in operating in next step, and improves broken line
Scheme the efficiency drawn.In step S204, according to time month retention ratio broken line in the line chart, determine that the excitation factor is made
There is the positive user group for influencing value with lower.
Herein, since line chart uses user's to enliven number of days as abscissa, it is anti-to a certain extent to enliven number of days
Reflected user enlivens wish, enliven number of days it is longer indicate user to enliven wish higher, i.e., it is more living for the user itself
Jump.The embodiment of the present invention is to time month retention ratio of the user group for responding the excitation factor and does not respond the excitation factor
The variation tendency of time month retention ratio of user group is compared analysis.Excitation factor is obtained to group by the analysis of variation tendency
The influence that body is retained.
Optionally, as another preferable example of the invention, such as Fig. 4, the step S204 are integrated in the line chart
Time month retention ratio broken line, analyze the influence that the excitation factor retains group, obtain having under the excitation factor acts on
Forward direction influence value user group include:
In step S2041, compares time month retention ratio broken line for the user group for responding the excitation factor and do not respond
Time month retention ratio broken line of the user group of the excitation factor, extracts identical part as identical broken line, not identical
Part as difference broken line.
In line chart, if two broken lines are overlappings, then it is assumed that two broken lines are identical, if two broken lines are
Underlapped, then it is assumed that two broken lines are different.For responding time month retention of the user group of the excitation factor
Rate broken line and do not respond the excitation factor user group time month retention ratio broken line, the embodiment of the present invention is by finding overlapping
Part obtains identical part, and as identical broken line, then nonoverlapping part is as difference broken line.
Optionally, in practical applications, number of days, the user group of response and the non-responsing excitation factor are enlivened for same
Time month retention ratio may be not completely equivalent, that is to say, that the user group's of response and the non-responsing excitation factor time month retains
There may be nuances for rate, but these nuances have no effect on the user group's of response and the non-responsing excitation factor
It is identical broken line that secondary month retention ratio, which extracts, for example time month retention ratio of user group of the responsing excitation factor is 81%, is not rung
Time month retention ratio for answering the user group of excitation factor is 82%.In this regard, can be when step S202 calculates time month retention ratio
It waits, setting is rounded gradient, and the value range of secondary month retention ratio is divided into several sections, Mei Yiqu according to the rounding gradient
Between corresponding one month retention ratio.Unified be rounded of time month retention ratio fallen in identical section is stayed for corresponding time month for the section
Deposit rate.It illustratively, is 5% when being rounded gradient, when the value range of secondary month retention ratio is 0-100%, according to the rounding ladder
Secondary month retention ratio is divided into several sections by degree, respectively [0,5%], (5%, 10%], (10%, 15%] ...
(90%, 95%], (95%, 100%], wherein the corresponding time month retention ratio in [0,5%] section be 5%, (5%, 10%] section
Corresponding time month retention ratio be 10% ... (95%, 100%] the corresponding secondary month retention ratio in section is 100%.If responsing excitation
Time month retention ratio of the user group of the factor is 81%, and time month retention ratio of the user group of the non-responsing excitation factor is 82%,
The two all fall within (80%, 85%] interval range in, then by time month retention ratio of the user group of the responsing excitation factor and not
It is 85% that time month retention ratio of the user group of the responsing excitation factor, which is rounded, in order to draw time month retention ratio broken line and pumping
Take identical broken line.It should be appreciated that the value of above-mentioned rounding gradient and the division in section are merely to illustrate the present invention, and do not have to
In the limitation present invention, those skilled in the art can also be rounded gradient using other to divide time month retention ratio section.In order to just
In understanding, it is illustrated by taking excitation factor " neck integral of registering " as an example below.Fig. 5 be excitation provided in an embodiment of the present invention because
The broken line schematic diagram of son " neck integral of registering ".In Fig. 5, abscissa expression enlivens number of days, and ordinate indicates time month retention ratio, figure
In include two broken lines, broken line with square indicia indicate to register neck integral user group time month retention ratio, for the ease of
Description, is denoted as the first broken line here；Broken line with diamond indicia, which indicates not register, leads time month retention ratio folding of the user group integrated
Line is denoted as the second broken line for ease of description here.From the abscissa in figure, it can be concluded that, the 16th day is a separation, past
Preceding first broken line and the second broken line be it is underlapped, as difference broken line；The first broken line and the second broken line are overlappings backward,
As identical broken line.
In step S2042, abscissa between the difference broken line and identical broken line obtains the difference
The corresponding user's feature of broken line.
The embodiment of the present invention is corresponding by comparing difference broken line after obtaining difference broken line and identical broken line
Difference between abscissa and the corresponding abscissa of identical broken line obtains the corresponding user's feature of the difference broken line.?
In the embodiment of the present invention, since the abscissa of the line chart enlivens number of days for user, enliven the longer expression user's of number of days
It is higher to enliven wish, i.e., it is more active for the user itself, not because the effect of excitation factor keeps its active；And it lives
Jump number of days is shorter indicate user to enliven wish lower.By comparing the user between the difference broken line and identical broken line
Enliven number of days, the difference feature of the user group of available difference broken line and identical broken line, is low frequency any active ues
Or high frequency any active ues.
In order to make it easy to understand, being illustrated by taking excitation factor " neck integral of registering " as an example below.It continues from the preceding paragraph, from Fig. 5
In abscissa from the point of view of, enliven the first broken line and the second broken line when number of days is 1-15 days be it is underlapped, for difference broken line；It is living
The first broken line and the second broken line are overlappings when jump number of days is 16-28 days, are identical broken line.The horizontal seat of the difference broken line
Mark is less than the abscissa of the identical broken line, i.e., the corresponding user of described difference broken line to enliven number of days lower, be low
Frequency any active ues, the corresponding user of the identical broken line to enliven number of days higher, be high frequency any active ues.As previously mentioned, living
The number of days that jumps is higher, indicates that user's enlivens that wish is higher, not because the effect of excitation factor keeps its active, namely just uses
More active for family itself, so as to from which further follow that conclusion, excitation factor " neck integral of registering " is for high frequency any active ues
Influence value it is little.
In step S2043, by the use of the response excitation factor enlivened under number of days same in the difference broken line
Time month retention ratio of family group is compared with time month retention ratio for the user group for not responding the excitation factor.
In difference broken line, the corresponding ordinate of two broken lines is not identical, i.e., secondary month retention ratio be not identical.Wherein, secondary
Month retention ratio is bigger, indicates that the function and effect of excitation factor are stronger, retention ratio is smaller within secondary month, indicates the function and effect of excitation factor
It is fainter.The embodiment of the present invention was stayed by comparing secondary month of the identical user group for responding the excitation factor enlivened under number of days
It deposits rate and does not respond the size between time month retention ratio of the user group of the excitation factor, whether obtain the excitation factor
There is positive acting.
In order to make it easy to understand, being illustrated by taking excitation factor " neck integral of registering " as an example below.It continues from the preceding paragraph, from Fig. 5
In difference broken line from the point of view of, the ordinate of the first broken line is all larger than the ordinate of the second broken line, i.e., identical to enliven under number of days, label
Time month retention ratio of the user group integrated to neck is greater than the secondary month retention ratio of the user group for neck integral of not registering.
In step S2044, if time month retention of the user group of the same response excitation factor enlivened under number of days
When rate is all larger than the secondary month retention ratio for the user group for not responding the excitation factor, to have the characteristics that the user group of the user
Body is lower with the positive user group for influencing value as excitation factor effect.
The embodiment of the present invention responds time month retention ratio of the user group of the excitation factor by comparing and does not respond institute
The size between time month retention ratio of the user group of excitation factor is stated, show whether the excitation factor has positive value.If
Time month retention ratio of the user group of the same response excitation factor enlivened under number of days, which is greater than, does not respond the excitation factor
User group time month retention ratio when, illustrate that the excitation factor plays positive acting, the user of combination difference broken line is special
Point obtains the lower user group with positive influence value of the excitation factor effect, to have the characteristics that the user of the user
Group；Otherwise, the use for responding the excitation factor is greater than if time month retention ratio for the user group for responding the excitation factor
When secondary month retention ratio of family group, illustrate that the excitation factor does not play positive acting.
In order to make it easy to understand, being illustrated by taking excitation factor " neck integral of registering " as an example below.It continues from the preceding paragraph, from Fig. 5
In difference broken line from the point of view of, the ordinate of the first broken line is all larger than the ordinate of the second broken line, i.e., identical enliven is signed under number of days
Time month retention ratio of the user integrated to neck is greater than the secondary month retention ratio of the user for neck integral of not registering, combination difference broken line
User's feature is low frequent user, it can be deduced that conclusion: the excitation factor has positive influence value to low frequent user.
In conclusion the embodiment of the present invention enlivens number of days by introducing, counts and to be analyzed under number of days swash in identical enliven
Encourage the corresponding time month retention ratio of different user group of the factor, then using enliven number of days as abscissa, secondary month retention ratio as
Ordinate draws corresponding month retention ratio broken line of different user group, obtains excitation factor by analyzing a time month retention ratio broken line
With the positive user group for influencing value, to provide, one kind is effective to retain analysis method, can effectively exclude this
The interference of body just very active user group, realizes the value point based on excitation factor to the retention ratio of different user group
Analysis improves the efficiency for retaining analysis.There is the positive user group for influencing value to carry out resource inclination based on resulting, for example mentions
The inclination measures such as high red packet probability, increase red packet amount, are conducive to the retention ratio for improving the certain customers group.
It should be understood that the size of the serial number of each step is not meant that the order of the execution order in above-described embodiment, each process
Execution sequence should be determined by its function and internal logic, the implementation process without coping with the embodiment of the present invention constitutes any limit
It is fixed.
In one embodiment, a kind of retention analytical equipment of excitation factor, the retention analytical equipment of the excitation factor are provided
It is corresponded with the retention analysis method of excitation factor in above-described embodiment.As shown in fig. 6, dress is analyzed in the retention of the excitation factor
It sets including obtaining module, computing module, drafting module, analysis module.Detailed description are as follows for each functional module:
Module 61 is obtained, for obtaining excitation factor to be analyzed and multiple user groups to be analyzed；
Computing module 62, for it is active in difference to calculate each user group according to the user data obtained in advance
Time month retention ratio under number of days；
Drafting module 63, for drawing line chart with number of days is enlivened according to described month retention ratio, the line chart includes
Corresponding month retention ratio broken line of each user group；
Analysis module 64, for determining the excitation factor effect according to time month retention ratio broken line in the line chart
The lower user group with positive influence value.
Optionally, the difference enlivens the calculation formula of time month retention ratio under number of days are as follows:
In above formula, i expression enlivens number of days, RiIndicate to enliven number of days as time month retention ratio of i days users, yiExpression is worked as
The moon is newly-increased and enlivens total number of users that number of days is i days, xiIt indicates of that month newly-increased and enlivens in the user that number of days is i days at second
Month also active number of users.
Optionally, the multiple user group includes responding the user group of the excitation factor and not responding the excitation
The user group of the factor.
Optionally, the drafting module 63 includes:
Setting unit draws line chart for executing preset VBA macrolanguage, and sets living for the abscissa of line chart
Jump number of days, ordinate are set as time month retention ratio；
First drawing unit, for being to index to stay secondary month that responds the user group of the excitation factor to enliven number of days
It deposits rate to be added in the line chart by the first label, connects the first adjacent label, in response by obtained broken line
Time month retention ratio broken line of the user group of the excitation factor；
Second drawing unit, for being secondary month for indexing the user group that will do not respond the excitation factor to enliven number of days
Retention ratio is added in the line chart by the second label, the second adjacent label is connected, using obtained broken line as not
Respond time month retention ratio broken line of the user group of the excitation factor.
Optionally, the analysis module includes:
Extracting unit responds time month retention ratio broken line of the user group of the excitation factor and does not respond institute for comparing
Time month retention ratio broken line for stating the user group of excitation factor, extracts identical part as identical broken line, different
Part is used as difference broken line；
User's feature acquiring unit is obtained for the abscissa between the difference broken line and identical broken line
The corresponding user's feature of the difference broken line；
Retention ratio comparing unit, for by the response excitation factor enlivened under number of days same in the difference broken line
Time month retention ratio of user group be compared with the secondary month retention ratio for the user group for not responding the excitation factor；If same
The one time month retention ratio for enlivening the user group of the response excitation factor under number of days, which is all larger than, does not respond the excitation factor
User group time month retention ratio when, to have the characteristics that the user group of the user as the lower tool of the excitation factor effect
There is the positive user group for influencing value.
The specific of retention analytical equipment about excitation factor limits the retention that may refer to above for excitation factor
The restriction of analysis method, details are not described herein.Modules in the retention analytical equipment of above-mentioned excitation factor can whole or portion
Divide and is realized by software, hardware and combinations thereof.Above-mentioned each module can be embedded in the form of hardware or independently of computer equipment
In processor in, can also be stored in a software form in the memory in computer equipment, in order to processor calling hold
The corresponding operation of the above modules of row.
In one embodiment, a kind of computer equipment is provided, which can be server, internal junction
Composition can be as shown in Figure 7.The computer equipment include by system bus connect processor, memory, network interface and
Database.Wherein, the processor of the computer equipment is for providing calculating and control ability.The memory packet of the computer equipment
Include non-volatile memory medium, built-in storage.The non-volatile memory medium is stored with operating system, computer program and data
Library.The built-in storage provides environment for the operation of operating system and computer program in non-volatile memory medium.The calculating
The network interface of machine equipment is used to communicate with external terminal by network connection.When the computer program is executed by processor with
Realize a kind of retention analysis method of excitation factor.
In one embodiment, a kind of computer equipment is provided, including memory, processor and storage are on a memory
And the computer program that can be run on a processor, processor perform the steps of when executing computer program
Obtain excitation factor to be analyzed and multiple user groups to be analyzed；
According to the user data obtained in advance, calculates each user group and retained within secondary month what difference was enlivened under number of days
Rate；
According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes each user group
Corresponding month retention ratio broken line；
According to time month retention ratio broken line in the line chart, determining that the excitation factor effect is lower has positive influence valence
The user group of value.
In one embodiment, a kind of computer readable storage medium is provided, computer program is stored thereon with, is calculated
Machine program performs the steps of when being executed by processor
Obtain excitation factor to be analyzed and multiple user groups to be analyzed；
According to the user data obtained in advance, calculates each user group and retained within secondary month what difference was enlivened under number of days
Rate；
According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes each user group
Corresponding month retention ratio broken line；
According to time month retention ratio broken line in the line chart, determining that the excitation factor effect is lower has positive influence valence
The user group of value.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the computer program can be stored in a non-volatile computer
In read/write memory medium, the computer program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein,
To any reference of memory, storage, database or other media used in each embodiment provided by the present invention,
Including non-volatile and/or volatile memory.Nonvolatile memory may include read-only memory (ROM), programming ROM
(PROM), electrically programmable ROM (EPROM), electrically erasable ROM (EEPROM) or flash memory.Volatile memory may include
Random access memory (RAM) or external cache.By way of illustration and not limitation, RAM is available in many forms,
Such as static state RAM (SRAM), dynamic ram (DRAM), synchronous dram (SDRAM), double data rate sdram (DDRSDRAM), enhancing
Type SDRAM (ESDRAM), synchronization link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM
(RDRAM), direct memory bus dynamic ram (DRDRAM) and memory bus dynamic ram (RDRAM) etc..
It is apparent to those skilled in the art that for convenience of description and succinctly, only with above-mentioned each function
Can unit, module division progress for example, in practical application, can according to need and by above-mentioned function distribution by different
Functional unit, module are completed, i.e., the internal structure of described device is divided into different functional unit or module, more than completing
The all or part of function of description.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of retention analysis method of excitation factor characterized by comprising
Obtain excitation factor to be analyzed and multiple user groups to be analyzed；
According to the user data obtained in advance, each user group is calculated in the different time month retention ratios enlivened under number of days；
According to described month retention ratio and number of days drafting line chart is enlivened, the line chart includes that each user group is corresponding
Time month retention ratio broken line；
According to time month retention ratio broken line in the line chart, determining that the excitation factor effect is lower influences value with forward direction
User group.
2. the retention analysis method of excitation factor as described in claim 1, which is characterized in that the difference is enlivened under number of days
The calculation formula of secondary month retention ratio are as follows:
In above formula, i expression enlivens number of days, RiIndicate to enliven number of days as time month retention ratio of i days users, yiIndicate of that month new
Increase and enliven total number of users that number of days is i days, xiIndicate of that month newly-increased and enliven in the user that number of days is i days second month also
Active number of users.
3. the retention analysis method of excitation factor as claimed in claim 2, which is characterized in that the multiple user group includes
It responds the user group of the excitation factor and does not respond the user group of the excitation factor.
4. the retention analysis method of excitation factor as claimed in claim 3, which is characterized in that described to be retained according to described time month
Rate draws line chart with number of days is enlivened, and the line chart includes corresponding month retention ratio broken line packet of each user group
It includes:
It executes preset VBA macrolanguage and draws line chart, and set the abscissa of line chart to enliven number of days, ordinate setting
For secondary month retention ratio；
It is added with enlivening time month retention ratio that number of days is the user group that index will respond the excitation factor by the first label
Into the line chart, adjacent first label is connected, by the user group of the obtained broken line excitation factor in response
Time month retention ratio broken line of body；
It is to index to add time month retention ratio for not responding the user group of the excitation factor by the second label to enliven number of days
It is added in the line chart, the second adjacent label is connected, using obtained broken line as the use for not responding the excitation factor
Time month retention ratio broken line of family group.
5. the retention analysis method of excitation factor as claimed in claim 4, which is characterized in that described according in the line chart
Time month retention ratio broken line, determine that the excitation factor effect is lower includes: with the positive user group for influencing value
Time month retention ratio broken line for comparing the user group for responding the excitation factor and the user for not responding the excitation factor
Time month retention ratio broken line of group, extracts identical part as identical broken line, different part is as difference broken line
Section；
Compare the abscissa between the difference broken line and identical broken line, it is special to obtain the corresponding user of the difference broken line
Point；
By time month retention ratio of the user group of the response excitation factor enlivened under number of days same in the difference broken line
It is compared with time month retention ratio for the user group for not responding the excitation factor；
If time month retention ratio of the user group of the same response excitation factor enlivened under number of days be all larger than do not respond it is described
When the secondary month retention ratio of the user group of excitation factor, to have the characteristics that the user group of the user as the excitation factor
Effect is lower with the positive user group for influencing value.
6. a kind of retention analytical equipment of excitation factor characterized by comprising
Module is obtained, for obtaining excitation factor to be analyzed and multiple user groups to be analyzed；
Computing module, for calculating each user group in the case where difference enlivens number of days according to the user data obtained in advance
Time month retention ratio；
Drafting module, for drawing line chart with number of days is enlivened according to described month retention ratio, the line chart includes each institute
State corresponding month retention ratio broken line of user group；
Analysis module, for according to time month retention ratio broken line in the line chart, determining to have under the excitation factor effect
Forward direction influences the user group of value.
7. the retention analytical equipment of excitation factor as claimed in claim 6, which is characterized in that the multiple user group includes
It responds the user group of the excitation factor and does not respond the user group of the excitation factor.
8. the retention analytical equipment of excitation factor as claimed in claim 7, which is characterized in that the drafting module includes:
Setting unit draws line chart for executing preset VBA macrolanguage, and is set as the abscissa of line chart to enliven day
Number, ordinate are set as time month retention ratio；
First drawing unit, for enliven time month retention ratio that number of days is the user group that index will respond the excitation factor
It is added in the line chart by the first label, connects the first adjacent label, obtained broken line is described in response
Time month retention ratio broken line of the user group of excitation factor；
Second drawing unit, for enliven time month retention that number of days is the user group that index will not respond the excitation factor
Rate is added in the line chart by the second label, connects adjacent second label, using obtained broken line as not responding
Time month retention ratio broken line of the user group of the excitation factor.
9. a kind of computer equipment, including memory, processor and storage are in the memory and can be in the processor
The computer program of upper operation, which is characterized in that the processor realized when executing the computer program as claim 1 to
The retention analysis method of 5 described in any item excitation factors.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In the retention point of realization such as excitation factor described in any one of claim 1 to 5 when the computer program is executed by processor
Analysis method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910203101.1A CN110060091B (en) | 2019-03-18 | 2019-03-18 | Method, device, computer equipment and storage medium for retention analysis of excitation factors |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910203101.1A CN110060091B (en) | 2019-03-18 | 2019-03-18 | Method, device, computer equipment and storage medium for retention analysis of excitation factors |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN110060091A true CN110060091A (en) | 2019-07-26 |
| CN110060091B CN110060091B (en) | 2023-06-30 |
Family
ID=67317032
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910203101.1A Active CN110060091B (en) | 2019-03-18 | 2019-03-18 | Method, device, computer equipment and storage medium for retention analysis of excitation factors |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN110060091B (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113269370A (en) * | 2021-06-18 | 2021-08-17 | 腾讯科技(成都)有限公司 | Active user prediction method and device, electronic equipment and readable storage medium |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070185867A1 (en) * | 2006-02-03 | 2007-08-09 | Matteo Maga | Statistical modeling methods for determining customer distribution by churn probability within a customer population |
| CN106600344A (en) * | 2016-12-30 | 2017-04-26 | 广州虎牙信息科技有限公司 | Method and apparatus for obtaining active user data of target product |
| CN109285028A (en) * | 2018-08-22 | 2019-01-29 | 中国平安人寿保险股份有限公司 | Business data processing method and device, storage medium and electronic equipment |
-
2019
- 2019-03-18 CN CN201910203101.1A patent/CN110060091B/en active Active
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20070185867A1 (en) * | 2006-02-03 | 2007-08-09 | Matteo Maga | Statistical modeling methods for determining customer distribution by churn probability within a customer population |
| CN106600344A (en) * | 2016-12-30 | 2017-04-26 | 广州虎牙信息科技有限公司 | Method and apparatus for obtaining active user data of target product |
| CN109285028A (en) * | 2018-08-22 | 2019-01-29 | 中国平安人寿保险股份有限公司 | Business data processing method and device, storage medium and electronic equipment |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113269370A (en) * | 2021-06-18 | 2021-08-17 | 腾讯科技(成都)有限公司 | Active user prediction method and device, electronic equipment and readable storage medium |
| CN113269370B (en) * | 2021-06-18 | 2023-12-12 | 腾讯科技(成都)有限公司 | Active user prediction method and device, electronic equipment and readable storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN110060091B (en) | 2023-06-30 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Lima et al. | Coding together at scale: GitHub as a collaborative social network | |
| US10459939B1 (en) | Parallel coordinates chart visualization for machine data search and analysis system | |
| US10026061B2 (en) | Interactive organization visualization tools for use in analyzing multivariate human-resource data of organizations | |
| US11037342B1 (en) | Visualization modules for use within a framework for displaying interactive visualizations of event data | |
| CN108804483A (en) | Rendering intent, server and the computer readable storage medium of the cell page | |
| CN102831218B (en) | Method and device for determining data in thermodynamic chart | |
| CN110399420A (en) | A kind of deriving method, electronic equipment and the medium of configurableization Excel format | |
| AU2021201898A1 (en) | System and method for use of alternating least squares to identify common profiles of tax filers and tailor the tax preparation process based on the profile for the individual tax filer | |
| Vagni et al. | Patterns of everyday activities across social contexts | |
| CN106651416A (en) | Analyzing method and analyzing device of application popularization information | |
| CN106055316A (en) | Supply chain finance engine system, system establishment method and server | |
| Lee et al. | Regional knowledge production and entrepreneurial firm creation: Spatial Dynamic Analyses | |
| US11893076B2 (en) | Systems and methods for managing an online user experience | |
| CN103024078A (en) | Resource allocation method and device in cloud computing environment | |
| CN107025237A (en) | A kind of page clicks on the generation method and system of distribution map | |
| CN107391506A (en) | Method and apparatus for inquiring about data | |
| CN110060091A (en) | Retention analysis method, device, computer equipment and the storage medium of excitation factor | |
| CN106909567A (en) | Data processing method and device | |
| CN107895289A (en) | A kind of task dissemination method and device | |
| Onwunalu et al. | Application of statistical proxies to speed up field development optimization procedures | |
| Kimball | The evolving role of the enterprise data warehouse in the era of big data analytics | |
| CN109885350A (en) | User interface configuration method, system, computer equipment and storage medium | |
| CN108363574A (en) | Front end method for customizing, device, terminal device and storage medium based on SDK | |
| CN106844467A (en) | Method for exhibiting data and device | |
| CN106156122A (en) | Transaction Information acquisition methods and device |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |