CN110020375A - A kind of appraisal procedure of social network user influence power - Google Patents
A kind of appraisal procedure of social network user influence power Download PDFInfo
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Abstract
The present invention relates to social networks research field technical fields, specifically disclose a kind of appraisal procedure of social network user influence power.User force is decomposed into customer relationship influence power and user resources influence power by the present invention, and wherein customer relationship influence power includes user 1 to 1 many-many relationship influence power of 1 relationship affect power and user.User resources influence power mainly includes invisible user resources influence power and Tangible User resource influence.Influence power of the customer relationship influence power with the cum rights of user resources influence power and for the user in current social networks.Influence power appraisal procedure provided by the invention focuses on customer relationship and user resources, and the influence power of user can be more accurately evaluated for both factors in social networks.
Description
Technical field
The present invention relates to social networks research field, in particular to a kind of appraisal procedure of social network user influence power.
Background technique
In recent years, the demand with people to information and transmitting information is obtained is increasing, and social networks is to meet
The good medium of these demands of people, so that social networks is rapidly developed, social networks is by each opposite
One complicated virtual society of independent user's composition, it is the most popular network application of current internet, deep change
The rule and mode of internet information spreading, such as social networks representative at present: microblogging, Renren Network, Facebook,
Twitter etc..At any time, the interaction for participating in social networks everywhere becomes a kind of demand.Different region, varying environment
User interconnects, and how to help user to identify most influential user in current social networks, facilitates user
The high bean vermicelli user in some social networks is got to know, while also businessman being helped to filter out suitable product promotion person, it is another
Aspect, the user of high-impact affect the spin for focus incident to a certain extent, reasonably guide these people
And then control the public opinion direction application value with higher in the social networks.Online social networks gets rid of region because of it
Limitation, relys more on the content that user is shown on the social networks, has lacked in traditional social networks between different user
The trusting relationship established of face-to-face communication exchange.Therefore, several features are reasonably selected and then establish a more science
Social network user influence power appraisal procedure have great importance.
On the one hand the social network user influence power appraisal procedure of current main-stream passes through the weight that PageRank is linked
Assessment, in conjunction with the pass through mechanism of influence power, and then judge the influence power of some user.Some scholars use follower in network
Quantity or transmission of news process judge the size of user force.But these methods need repeated iteration,
Time complexity is higher, and general applicability is weaker.And all it is not involved with the i.e. influence power of a main aspect of influence power
Key Relationships are influence power of the people to other people.One user establish influence power be because his content information for being exported or he
The interpersonal resource grasped produces certain influence to other people, and then constructs personal influence power.
To sum up, the existing influence power appraisal procedure for user's individual in social networks, faces extensive social networks
Scene, either be all difficult to meet the requirements on analytical effect and efficiency.
Summary of the invention
The appraisal procedure of social network user influence power provided by the invention, assessment social networks that can be accurate and effective
The influence power of user.
The appraisal procedure of a kind of social network user influence power provided according to the present invention, comprising the following steps: (1) calculate
User to 1 pair of 1 relationship affect power caused by bean vermicelli and to 1 many-many relationship influence power caused by participated in society user inside the group,
And different weights are distributed, take and calculate customer relationship influence power；Wherein, user refers to 1 pair of 1 relationship affect power caused by bean vermicelli
User occupies the ratio for total time being associated in social activity in family with its single bean vermicelli contacts time, and user hands in social activity
It is past to refer to user with the summation of all beans vermicelli contacts time total time；1 many-many relationship influence power refers to that good friend of the user in community accounts for
The ratio of community total user quantity, and carry out Macro or mass analysis user in its institute for each community number of users as corresponding weight
The influence power of the community of participation；(2) influence power for calculating user's intangible resource and user's physical resources and generating respectively, and distribute
Different weights take and obtain user resources influence power；Wherein, user's intangible resource influence power refers to the previous graduate college of user, profession
It is field, work unit, expert's identity, bean vermicelli quantity, in close relations with certain big V with high bean vermicelli quantity, these information and structure
The influence power built, user's physical resources influence power refer to the influence power of the output of the content due to user in social networks and generation,
The weight parameter of user's intangible resource and user's physical resources influence power depends on the bean vermicelli quantity and User Activity institute shadow of user
The ratio of the number of users rung；(3) customer relationship influence power and user resources influence power are combined, distributes different power respectively
Weight, takes and calculates the final influence power of user.
Wherein, the weight proportion of 1 pair of 1 relationship affect power and 1 many-many relationship influence power is 4: 1.
Wherein, content output of the user in social networks includes the resource that user is pushed, the text including user's forwarding
Chapter, picture, audio-video frequency media resource, and the activity initiated by user.
Wherein, intangible resource influence power is to use the pertinent statistical parameters of social networks quantity in social networks as base
Plinth calculates the intangible resource influence power of user using Gaussian kernel density estimation.
Wherein, the social activity that the calculation method of physical resources influence power is carried out for user in the regular period can influence
To number of users account for the ratio of current active number of users in the social networks, any active ues quantity is that all social networks are used
The 20% of amount amount.
Wherein, the user uses 20% number of users before contacts frequency ranking to 1 pair of 1 relationship affect power caused by bean vermicelli
According to being analyzed.
Wherein, it is described using based on the pertinent statistical parameters of social networks quantity in social networks to make user's bean vermicelli
Quantity is as parameter.
Wherein, in the case of user is the expert in certain field, user's bean vermicelli is used when assessing intangible resource influence power
The influence power mean value of strong preceding 20% user of influence power is as adjusting parameter in quantity.
Wherein, the weight proportion of both user resources influence power and customer relationship influence power is 4: 1.
Wherein, the weight parameter of user's intangible resource and user's physical resources influence power is set as 1: 4 ratio
Example.
Influence power appraisal procedure provided by the invention focuses on customer relationship and user resources, in social networks this two
Kind factor can more accurately evaluate the influence power of user:
(1) Multiple factors involved by user have been fully considered, the good friend and user associated including user is for institute
Participate in the influence power of other users in community.
(2) multiple special influences as user in entire social networks including user's bean vermicelli quantity are considered
Power improves influence power of the user with numerous beans vermicelli in social networks.
Detailed description of the invention
Fig. 1 is the flow chart of the appraisal procedure of social network user influence power provided in an embodiment of the present invention.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing 1 and specific implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only to explain this hair
It is bright, but not to limit the present invention.
With reference to Fig. 1, user force is decomposed into customer relationship influence power and user resources influence power, wherein customer relationship
Influence power includes user 1 to 1 many-many relationship influence power of 1 relationship affect power and user., and 1 pair of 1 relationship affect power refers mainly to user
The ratio for total time being associated in social activity in family is occupied with having the single bean vermicelli contacts time.User associates always in social activity
Time refers to user with the summation of all beans vermicelli contacts time, and 1 many-many relationship influence power refers mainly to user and participates in multiple community in turn
The generated influence power in community.The influence power with oneself there is the user of friend relation to account for society dependent on user in community
The ratio of the total user's number of group.
User resources influence power mainly includes invisible user resources influence power and Tangible User resource influence.Physical resources
Media resources and the organization activities, development project such as influence power article, message, picture that mainly signified user pushes or forwards
The influence power Deng caused by, intangible resource influence power mainly emphasize the influence power as caused by certain properties users, these categories
Property includes several speciality of user, such as previous graduate college, professional domain, work unit, expert's identity, bean vermicelli quantity, also includes
Some concatenation abilities, as certain big V with high bean vermicelli quantity is in close relations etc..
The weight of customer relationship influence power and user resources influence power and the as shadow of the user in current social networks
Ring power.Its specific appraisal procedure are as follows:
Step 1: using the customer relationship influence power of definition, calculating user to 1 pair of 1 influence power caused by bean vermicelli and to institute
Influence power more than 1 pair caused by society user inside the group is participated in, and distributes different weights, takes and calculate customer relationship influence power；
Step 2: using the user resources influence power of definition, calculating is divided due to user's intangible resource and user's physical resources
The influence power not generated, and different weights are distributed, take and calculate user resources influence power；
Step 3: in conjunction with customer relationship influence power and user resources influence power, distributing different weights respectively, take and calculate
The final influence power of user.
The relationship affect power of user includes 1 pair of 1 relationship affect power and 1 many-many relationship influence power.1 pair of 1 relationship affect is advocated
Refer to that user occupies the ratio for total time being associated in social activity in family with its single bean vermicelli contacts time.It is used herein as contacts frequency
20% user data is analyzed before rate ranking.Good friend Zhan Shequn of the 1 many-many relationship influence power Main Analysis user in community
The ratio of total user quantity, and each community number of users is carried out into Macro or mass analysis user as corresponding weight and is participated at it
Community influence power.The weight proportion of 1 pair of 1 relationship affect power and 1 many-many relationship influence power is 4: 1.
Intangible resource influence power refers mainly to the influence power that user includes the information such as qualification, identity and constructs.Due to the influence
Power can not the reasonable amount of being had assessment, present invention uses user's bean vermicelli quantity as parameter, estimates in conjunction with Gaussian kernel density
Meter method judges the intangible resource of user.In view of user may be the expert in some field, in this case, the powder of user
Silk quantity may be less, but user has stronger influence power in the field.Therefore, the present invention uses user's bean vermicelli quantity
The influence power mean value of strong preceding 20% user of middle influence power is as adjusting parameter, to promote the few user of bean vermicelli quantity.
Physical resources influence power refers mainly to content output and the influence power of generation due to user, and content output includes using
The resource that family is pushed specifically includes the media resources such as article, picture, the audio-video of user's forwarding, and initiated by user
Activity etc..The use that the calculation method of physical resources influence power can influence for the social activity that user in the regular period carries out
Amount amount accounts for the ratio of current active number of users in the social networks, and current active user refers to user social contact over a period to come
Number of activities are more than or equal to all user social contact number of activities in the period and sort from high to low the user of the 20th quantile.Simply
For the sake of, 20% replacement of all social network user quantity can be used in any active ues quantity.
User resources influence power mainly includes intangible resource influence power based on user's bean vermicelli quantity and based on user social contact
User's physical resources influence power including activity.In the time range of setting, the bean vermicelli quantity of user is substantially without generation
If too big variation uses user's bean vermicelli quantity average in the period basic as calculating changed.Use social activity
In network based on the pertinent statistical parameters of social networks quantity, the invisible of user is calculated using Gaussian kernel density estimation
Resource influence.Meanwhile considering that influence power is on influence caused by the final influence power of user in user's bean vermicelli.Use user social contact
The ratio of any active ues quantity is influenced in user's Zhan Dangqian social networks that activity is influenced with the physical resources for judging user
Power.Wherein, any active ues refer to that its social activity number is more than or equal to social network user number of activities from height over a period to come
The user for the 20th quantile that sorts on earth.Give tangible and intangible resource influence power respectively with different weights, wherein physical resources
Weight proportion with intangible resource is 4: 1, and then calculates the resource influence of user.
Final influence power of the user in social networks is calculated using user resources influence power and customer relationship influence power.
The weight proportion of the two is 4: 1.
The above described specific embodiments of the present invention are not intended to limit the scope of the present invention..Any basis
Any other various changes and modifications made by technical concept of the invention should be included in the guarantor of the claims in the present invention
It protects in range.
Claims (10)
1. a kind of appraisal procedure of social network user influence power, which comprises the following steps: (1) calculate user couple
1 pair of 1 relationship affect power caused by bean vermicelli and to 1 many-many relationship influence power caused by participated in society user inside the group, and distribute
Different weights take and calculate customer relationship influence power；Wherein, user refers to that user is same to 1 pair of 1 relationship affect power caused by bean vermicelli
Its single bean vermicelli contacts time occupies the ratio that total time is associated at family in social activity, and the user associates in social activity
Refer to user with the summation of all beans vermicelli contacts time total time；1 many-many relationship influence power refers to that good friend of the user in community accounts for society
The ratio of group's total user quantity, and each community number of users is carried out into Macro or mass analysis user as corresponding weight and is joined at it
With community influence power；(2) influence power for calculating user's intangible resource and user's physical resources and generating respectively, and distribute not
Same weight takes and obtains user resources influence power；Wherein, user's intangible resource influence power refers to the previous graduate college of user, profession neck
Domain, work unit, expert's identity, bean vermicelli quantity, with certain big V degree in close relations with high bean vermicelli quantity, these information and
The influence power of building, user's physical resources influence power refer to the influence of the output of the content due to user in social networks and generation
Bean vermicelli quantity and User Activity institute of the weight parameter of power, user's intangible resource and user's physical resources influence power dependent on user
The ratio of the number of users influenced；
(3) customer relationship influence power and user resources influence power are combined, different weights is distributed respectively, takes and calculate user most
Whole influence power.
2. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that 1 pair of 1 relationship affect power
Weight proportion with 1 many-many relationship influence power is 4: 1.
3. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that the user is in social activity
Content output in network includes article, the picture, audio-video frequency media resource of the resource that user is pushed or user's forwarding, or by
The activity that user is initiated.
4. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that the intangible resource shadow
Ring power be using the pertinent statistical parameters of social networks quantity in social networks based on, use Gaussian kernel density estimation come
Calculate the intangible resource influence power of user.
5. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that physical resources influence power
Calculation method accounted in the social networks for the number of users that can influence of social activity that user in the regular period carries out
The ratio of current active number of users, any active ues quantity are the 20% of all social network user quantity.
6. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that the user is to bean vermicelli
Generated 1 pair of 1 relationship affect power is analyzed using 20% user data before contacts frequency ranking.
7. the appraisal procedure of social network user influence power as claimed in claim 4, which is characterized in that described to use social network
It is to make user's bean vermicelli quantity as parameter based on the pertinent statistical parameters of social networks quantity in network.
8. the appraisal procedure of social network user influence power as claimed in claim 7, which is characterized in that when user is certain field
Expert in the case of, when assessing intangible resource influence power using influence power in user's bean vermicelli quantity 20% user before strong
Influence power mean value is as adjusting parameter.
9. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that user resources influence power
Weight proportion with both customer relationship influence powers is 4: 1.
10. the appraisal procedure of social network user influence power as described in claim 1, which is characterized in that the user is invisible
The weight parameter of resource and user's physical resources influence power is set as 1: 4 ratio.
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| CN111062808A (en) * | 2019-12-24 | 2020-04-24 | 深圳市信联征信有限公司 | Credit card limit evaluation method, device, computer equipment and storage medium |
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