CN110009438A - Information processing method and device based on car owner's community - Google Patents
Information processing method and device based on car owner's community Download PDFInfo
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- CN110009438A CN110009438A CN201811319819.9A CN201811319819A CN110009438A CN 110009438 A CN110009438 A CN 110009438A CN 201811319819 A CN201811319819 A CN 201811319819A CN 110009438 A CN110009438 A CN 110009438A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
This application discloses a kind of Information prescription methods and device based on car owner's community.This method comprises: the essential information to car owner's community carries out feature extraction, the characteristic information of car owner's community is obtained；User's portrait is constructed according to the characteristic information, and draws a portrait to the user and carries out preference analysis；Corresponding information processing operation is executed to car owner's community according to the analysis result of the preference analysis；Feature extraction is carried out using the essential information to car owner's community, obtain the mode of the characteristic information of car owner's community, by constructing user's portrait according to characteristic information, and it draws a portrait to user and carries out preference analysis, achieve the purpose that execute corresponding information processing operation to car owner's community according to the analysis result of preference analysis, to realize the technical effect for carrying out accurately commerce services push to car owner's community, and then the content for solving the problems, such as that car owner's community carries out commerce services push in the related technology not enough precisely causes user experience to decline.
Description
Technical field
This application involves field of information processing, in particular to a kind of information processing method based on car owner's community and
Device.
Background technique
It with development of Mobile Internet technology and the gradually application of automobile business service trade and merges, businessman and platform are increasingly practised
It is used by sending the push of commerce services to user improve itself sales volume and reach experienced with user service, especially in some social activities
The method that community establishment has been invented in platform, to allow multiple users to carry out group chat in same Chat page, inventors have found that phase
It is not accurate enough for the content of car owner's community progress commerce services push in the technology of pass, cause user experience to decline.
The content for carrying out commerce services push for car owner's community in the related technology not enough precisely causes user experience to decline
The problem of, currently no effective solution has been proposed.
Summary of the invention
The main purpose of the application is to provide a kind of information processing method and device based on car owner's community, to solve phase
The problem of content that car owner's community carries out commerce services push in the technology of pass not enough precisely causes user experience to decline.
To achieve the goals above, it according to the one aspect of the application, provides at a kind of information based on car owner's community
Method.
The Information prescription method based on car owner's community according to the application includes: to carry out to the essential information of car owner's community
Feature extraction obtains the characteristic information of car owner's community；User's portrait is constructed according to the characteristic information, and to the user
Portrait carries out preference analysis；Corresponding information processing is executed to car owner's community according to the analysis result of the preference analysis to grasp
Make.
Further, the essential information of car owner's community includes: in owner information, information of vehicles and geographical location information
At least one.
Further, described that user's portrait is constructed according to characteristic information, and draw a portrait to the user and carry out preference analysis packet
It includes: according to the owner information building car owner group portrait in the characteristic information, and drawing a portrait to the car owner group and carry out the age
Section preference analysis；The analysis result according to preference analysis executes corresponding information processing operation packet to car owner's community
It includes: corresponding commerce services information is pushed to car owner's community according to the analysis result of the age bracket preference analysis.
Further, described that user's portrait is constructed according to characteristic information, and draw a portrait to the user and carry out preference analysis packet
It includes: according to the information of vehicles building vehicle portrait in the characteristic information, and drawing a portrait to the vehicle and carry out vehicle preference analysis,
Wherein, the vehicle preference analysis is the preference analysis executed to vehicle brand, vehicle price and vehicle service life；It is described
It includes: inclined according to the vehicle for executing corresponding information processing operation to car owner's community according to the analysis result of preference analysis
The analysis result analyzed well pushes corresponding commerce services information to car owner's community.
Further, described that user's portrait is constructed according to characteristic information, and draw a portrait to the user and carry out preference analysis packet
It includes: according to the geographical location information building geographical location portrait in the characteristic information, and drawing a portrait and carry out to the geographical location
Geographical location preference analysis, wherein the geographical location preference analysis is to execute to car owner geographical location and vehicle geographical location
Preference analysis；The analysis result according to preference analysis executes corresponding information processing operation packet to car owner's community
It includes: corresponding commerce services information is pushed to car owner's community according to the analysis result of the geographical location preference analysis.
To achieve the goals above, it according to the another aspect of the application, provides at a kind of information based on car owner's community
Device.
It include: feature acquiring unit according to device at the information based on car owner's community of the application, for the car owner
The essential information of community carries out feature extraction, obtains the characteristic information of car owner's community；Preference analysis unit, for according to institute
Characteristic information building user's portrait that feature acquiring unit obtains is stated, and draws a portrait to the user and carries out preference analysis；Operation is held
Row unit, the preference analysis result for being obtained according to the preference analysis unit execute corresponding information to car owner's community
Processing operation.
Further, the preference analysis unit includes: age bracket preference analysis module, for according to the characteristic information
In owner information building car owner group portrait, and to the car owner group draw a portrait carry out age bracket preference analysis；Vehicle preference
Analysis module for being drawn a portrait according to the information of vehicles building vehicle in the characteristic information, and draws a portrait to the vehicle and carries out vehicle
Preference analysis, wherein the vehicle preference analysis be vehicle brand, vehicle price and vehicle service life are executed it is inclined
Good analysis；Geographical location preference analysis module, for constructing geographical location according to the geographical location information in the characteristic information
Portrait, and draw a portrait to the geographical location and carry out geographical location preference analysis, wherein the geographical location preference analysis is to vehicle
The preference analysis that main geographical location and vehicle geographical location execute.
Further, the operation execution unit includes: the first commerce services pushing module, for according to the age bracket
The analysis result of preference analysis pushes corresponding commerce services information to car owner's community；Second commerce services pushing module,
For pushing corresponding commerce services information to car owner's community according to the analysis result of the vehicle preference analysis；Third quotient
Industry services pushing module, pushes for the analysis result according to the geographical location preference analysis to car owner's community corresponding
Commerce services information.
In the embodiment of the present application, feature extraction is carried out using the essential information to car owner's community, obtains car owner's community
The mode of characteristic information by constructing user's portrait according to characteristic information, and draws a portrait to user and carries out preference analysis, reached root
The purpose of corresponding information processing operation is executed to car owner's community according to the analysis result of preference analysis, to realize to car owner society
Group carries out the technical effect of accurately commerce services push, and then solves car owner's community progress commerce services in the related technology and push away
The problem of content sent not enough precisely causes user experience to decline.
Detailed description of the invention
The attached drawing constituted part of this application is used to provide further understanding of the present application, so that the application's is other
Feature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, not
Constitute the improper restriction to the application.In the accompanying drawings:
Fig. 1 is the information processing method schematic diagram according to the application first embodiment；
Fig. 2 is the information processing method schematic diagram according to the application second embodiment；
Fig. 3 is the information processing method schematic diagram according to the application 3rd embodiment；
Fig. 4 is the information processing method schematic diagram according to the application fourth embodiment；
Fig. 5 is the information processing unit schematic diagram according to the application first embodiment；
Fig. 6 is according to herein described preference analysis cell schematics；And
Fig. 7 is according to herein described operation execution unit schematic diagram.
Specific embodiment
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, the technical scheme in the embodiment of the application is clearly and completely described, it is clear that described embodiment is only
The embodiment of the application a part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
Member's every other embodiment obtained without making creative work, all should belong to the model of the application protection
It encloses.
It should be noted that the description and claims of this application and term " first " in above-mentioned attached drawing, "
Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way
Data be interchangeable under appropriate circumstances, so as to embodiments herein described herein.In addition, term " includes " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing a series of steps or units
Process, method, system, product or equipment those of are not necessarily limited to be clearly listed step or unit, but may include without clear
Other step or units listing to Chu or intrinsic for these process, methods, product or equipment.
In this application, term " on ", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outside",
" in ", "vertical", "horizontal", " transverse direction ", the orientation or positional relationship of the instructions such as " longitudinal direction " be orientation based on the figure or
Positional relationship.These terms are not intended to limit indicated dress primarily to better describe the application and embodiment
Set, element or component must have particular orientation, or constructed and operated with particular orientation.
Also, above-mentioned part term is other than it can be used to indicate that orientation or positional relationship, it is also possible to for indicating it
His meaning, such as term " on " also are likely used for indicating certain relations of dependence or connection relationship in some cases.For ability
For the those of ordinary skill of domain, the concrete meaning of these terms in this application can be understood as the case may be.
In addition, term " installation ", " setting ", " being equipped with ", " connection ", " connected ", " socket " shall be understood in a broad sense.For example,
It may be a fixed connection, be detachably connected or monolithic construction；It can be mechanical connection, or electrical connection；It can be direct phase
It even, or indirectly connected through an intermediary, or is two connections internal between device, element or component.
For those of ordinary skills, the concrete meaning of above-mentioned term in this application can be understood as the case may be.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this method includes the following steps, namely S101 to step S103:
Step S101 carries out feature extraction to the essential information of car owner's community, obtains the feature of car owner's community
Information；
Preferably, platform acquisition has the full dose essential information of car owner's community, and the essential information includes but is not limited to:
Personal information, information of vehicles and the geographical location information of car owner mentions specifically, carrying out feature to the essential information of the full dose
It takes, obtains the characteristic information in each dimension.
Step S102 constructs user's portrait according to the characteristic information, and draws a portrait to the user and carry out preference analysis；
Preferably, it is drawn a portrait according to the user characteristics that the characteristic information constructs the user, the user characteristics portrait is again
Claim user role, be a kind of effective tool delineated target user, contact user's demand and design direction, user draws a portrait in each neck
Domain is widely used, we will often be used with the most plain and closeness to life language during practical operation
Attribute, behavior and the expectation at family are tied, and as the virtual representations of actual user, user's portrait is formed by user role simultaneously
Be not be detached from it is constructed except product and market come out, the user role of formation need it is representative can representative products it is main
Audient and target group.
Specifically, carrying out feature extraction according to characteristic information of the label rule of customization to the user, user's base is constructed
Plinth label；Weight and the processing of time decay factor are carried out to label data, establish the use based on quality assurance collection QPS clustering algorithm
The offline prediction model of family portrait；Data clusters excavation is carried out to offline knowledge base using prediction model, obtains user's portrait.
Preferably, when specific implementation, server can be personal according to the car owner in same community with like attribute
Information, information of vehicles and geographical location information carry out preference analysis, for example, car owner's age bracket in same community concentrates on 20
Between~30 years old, then the car owner that can analyze to obtain car owner's community is based on young people；Such as car owner's duty in same community
Industry is mostly company worker, then the car owner that can analyze to obtain car owner's community is based on the white collar of workplace；Such as in same community
The residence of car owner concentrates on cell A, then the car owner that can analyze to obtain car owner's community is mostly same neighbors.
Step S103 executes corresponding information processing to car owner's community according to the analysis result of the preference analysis and grasps
Make.
Preferably, the information processing operation includes but is not limited to: information exchange and push commerce services information, specifically
, the content of the push commerce services information includes but is not limited to: merchandise news, Business Information and discount action message, tool
Body, generate the chained address of the commerce services information according to the preference information of the user, and to the terminal of the user
Push.
It can be seen from the above description that the present invention realizes following technical effect:
In the embodiment of the present application, feature extraction is carried out using the essential information to car owner's community, obtains car owner's community
The mode of characteristic information by constructing user's portrait according to characteristic information, and draws a portrait to user and carries out preference analysis, reached root
The purpose of corresponding information processing operation is executed to car owner's community according to the analysis result of preference analysis, to realize to car owner society
Group carries out the technical effect of accurately commerce services push, and then solves car owner's community progress commerce services in the related technology and push away
The problem of content sent not enough precisely causes user experience to decline.
According to embodiments of the present invention, as preferred in the present embodiment, the essential information of car owner's community includes: car owner
At least one of information, information of vehicles and geographical location information, in the other embodiments of the application, car owner's community
Essential information can also be other kinds of information.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in Fig. 2, include thing steps that following S201
To step S202:
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
Step S201, according to the owner information building car owner group portrait in the characteristic information, and to the car owner group
Body portrait carries out age bracket preference analysis；
Preferably, the feature point for age bracket distribution is carried out to car owner's age in user's portrait of car owner's community
Analysis obtains the preference information of the age bracket distribution of car owner's community, specifically, car owner's age bracket in same community
It concentrates between 20~30 years old, then the car owner that can analyze to obtain car owner's community is based on young people.
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Step S202 pushes corresponding business to car owner's community according to the analysis result of the age bracket preference analysis
Information on services.
Preferably, the age bracket preference of the car owner's community obtained according to above-mentioned analysis, in Xiang Suoshu car owner's community
Car owner pushes corresponding commerce services information, specifically, if it is to push based on young people that analysis, which obtains car owner's community,
Commodity, businessman and service towards young people.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 3, include thing steps that following S301
To step S302:
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
Step S301, according in the characteristic information information of vehicles building vehicle portrait, and to the vehicle draw a portrait into
Driving preference analysis, wherein the vehicle preference analysis is to execute to vehicle brand, vehicle price and vehicle service life
Preference analysis；
Preferably, the information of vehicles in user's portrait of car owner's community is carried out for vehicle brand, vehicle price
And the signature analysis of vehicle service life, the preference information of the vehicle of car owner's community is obtained, specifically, in same community
In the vehicle of car owner be mostly household economy type car of 100,000 or less the, service life within 5 years, then can analyze to obtain the vehicle
The vehicle of main community is mostly low and middle-end vehicle.
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Step S302 pushes corresponding business to car owner's community according to the analysis result of the vehicle preference analysis and takes
Business information.
Preferably, the vehicle preference of the car owner's community obtained according to above-mentioned analysis, the vehicle in Xiang Suoshu car owner's community
It is featured to send corresponding commerce services information, specifically, if it is mostly low and middle-end vehicle that analysis, which obtains the vehicle of car owner's community,
Then push commodity, businessman and service towards low and middle-end vehicle.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in figure 4, include thing steps that following S401
To step S402:
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
Step S401, according to the geographical location information building geographical location portrait in the characteristic information, and to describedly
It manages position portrait and carries out geographical location preference analysis, wherein the geographical location preference analysis is to car owner geographical location and vehicle
The preference analysis that geographical location executes；
Preferably, the geographical location information in the user of car owner's community portrait is carried out for car owner geographical location and
The signature analysis in vehicle geographical location obtains the geographical location preference information of car owner's community, specifically, in same community
The residence of car owner concentrate on cell A, then the car owner that can analyze to obtain car owner's community is mostly the owner of cell A.
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Step S402 pushes corresponding quotient to car owner's community according to the analysis result of the geographical location preference analysis
Industry information on services.
Preferably, the geographical location preference of the car owner's community obtained according to above-mentioned analysis, in Xiang Suoshu car owner's community
Car owner push corresponding commerce services information, specifically, if it is mostly cell A that analysis, which obtains the car owner of car owner's community,
Owner then pushes commodity, businessman and the service on the periphery cell A.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is executed in computer system, although also, logical order is shown in flow charts, and it in some cases, can be with not
The sequence being same as herein executes shown or described step.
According to embodiments of the present invention, additionally provide it is a kind of for implementing the device of above- mentioned information processing method, such as Fig. 5 institute
Show, which includes: feature acquiring unit 10, carries out feature extraction for the essential information to car owner's community, obtains institute
State the characteristic information of car owner's community；Preference analysis unit 20, the characteristic information structure for being obtained according to the feature acquiring unit
User's portrait is built, and draws a portrait to the user and carries out preference analysis；Operation execution unit 30, for according to the preference analysis list
The preference analysis result that member obtains executes corresponding information processing operation to car owner's community.
The feature acquiring unit 10 according to the embodiment of the present application is used to carry out the essential information of car owner's community
Feature extraction obtains the characteristic information of car owner's community, it is preferred that platform acquisition has the full dose of car owner's community to believe substantially
Breath, the essential information includes but is not limited to: personal information, information of vehicles and the geographical location information of car owner, specifically, to institute
The essential information for stating full dose carries out feature extraction, obtains the characteristic information in each dimension.
The preference analysis unit 20 according to the embodiment of the present application is used for the spy obtained according to the feature acquiring unit
Information architecture user portrait is levied, and draws a portrait to the user and carries out preference analysis, it is preferred that institute is constructed according to the characteristic information
The user characteristics portrait of user is stated, the user characteristics portrait is also known as user role, is that one kind delineates target user, connection user
The effective tool of demand and design direction, user's portrait are widely used in each field, our mistakes in practical operation
Often the attribute of user, behavior and expectation are tied with the most plain and closeness to life language in journey, as reality
The virtual representations of user, user's portrait be formed by user role be not be detached from it is constructed except product and market come out,
The user role of formation needs the main audient and target group of representative energy representative products.
The operation execution unit 30 according to the embodiment of the present application is inclined for being obtained according to the preference analysis unit
Analysis result executes corresponding information processing operation to car owner's community well, it is preferred that the information processing operation include but
It is not limited to: information exchange and push commerce services information, specifically, the content of the push commerce services information includes but unlimited
In: merchandise news, Business Information and discount action message, specifically, generating the business according to the preference information of the user
The chained address of information on services, and pushed to the terminal of the user.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in fig. 6, the preference analysis unit 20 wraps
It includes: age bracket preference analysis module 21, for being drawn a portrait according to the owner information building car owner group in the characteristic information, and it is right
The car owner group portrait carries out age bracket preference analysis；Vehicle preference analysis module 22, for according in the characteristic information
Information of vehicles building vehicle portrait, and to the vehicle draw a portrait carry out vehicle preference analysis, wherein the vehicle preference analysis
For the preference analysis executed to vehicle brand, vehicle price and vehicle service life；Geographical location preference analysis module 23 is used
It draws a portrait according to the geographical location information building geographical location in the characteristic information, and draws a portrait to the geographical location and carry out ground
Manage position preference analysis, wherein the geographical location preference analysis is to execute to car owner geographical location and vehicle geographical location
Preference analysis.
The age bracket preference analysis module 21 according to the embodiment of the present application is used for according to the vehicle in the characteristic information
Main information constructs car owner group portrait, and draws a portrait to the car owner group and carry out age bracket preference analysis, it is preferred that the vehicle
Car owner's age in user's portrait of main community carries out obtaining car owner's community for the signature analysis of age bracket distribution
Age bracket distribution preference information then may be used specifically, car owner's age bracket in same community concentrated between 20~30 years old
Analysis obtains the car owner of car owner's community based on young people.
The vehicle preference analysis module 22 according to the embodiment of the present application is used for according to the vehicle in the characteristic information
Information architecture vehicle portrait, and draw a portrait to the vehicle and carry out vehicle preference analysis, it is preferred that the user of car owner's community
Information of vehicles in portrait carries out the signature analysis for vehicle brand, vehicle price and vehicle service life, obtains described
The preference information of the vehicle of car owner's community, specifically, the vehicle of the car owner in same community is mostly 100,000 or less, service life
Household economy type car within 5 years, then the vehicle that can analyze to obtain car owner's community is mostly low and middle-end vehicle.
The geographical location preference analysis module 23 according to the embodiment of the present application is used for according in the characteristic information
Geographical location information constructs geographical location portrait, and draws a portrait to the geographical location and carry out geographical location preference analysis, it is preferred that
Geographical location information in the user of car owner's community portrait is carried out for car owner geographical location and vehicle geographical location
Signature analysis obtains the geographical location preference information of car owner's community, specifically, the residence of the car owner in same community
Cell A is concentrated on, then the car owner that can analyze to obtain car owner's community is mostly the owner of cell A.
According to embodiments of the present invention, as preferred in the present embodiment, as shown in fig. 7, the operation execution unit 30 is wrapped
It includes: the first commerce services pushing module 31, for the analysis result according to the age bracket preference analysis to car owner's community
Push corresponding commerce services information；Second commerce services pushing module 32, for the analysis according to the vehicle preference analysis
As a result corresponding commerce services information is pushed to car owner's community；Third commerce services pushing module 33, for according to
The analysis result of geographical location preference analysis pushes corresponding commerce services information to car owner's community.
The first commerce services pushing module 31 according to the embodiment of the present application is used for according to the age bracket preference point
The analysis result of analysis pushes corresponding commerce services information to car owner's community, it is preferred that the institute obtained according to above-mentioned analysis
The age bracket preference of car owner's community is stated, the car owner in Xiang Suoshu car owner's community pushes corresponding commerce services information, specifically, such as
Fruit is analyzed to obtain car owner's community to be then to push commodity, businessman and service towards young people based on young people.
The second commerce services pushing module 32 according to the embodiment of the present application is used for according to the vehicle preference analysis
Analysis result corresponding commerce services information is pushed to car owner's community, it is preferred that described in being obtained according to above-mentioned analysis
The vehicle preference of car owner's community, the car owner in Xiang Suoshu car owner's community push corresponding commerce services information, specifically, if point
It is mostly low and middle-end vehicle that analysis, which obtains the vehicle of car owner's community, then pushes commodity, businessman and service towards low and middle-end vehicle.
The third commerce services pushing module 33 according to the embodiment of the present application is used for according to the geographical location preference
The analysis result of analysis pushes corresponding commerce services information to car owner's community, it is preferred that is obtained according to above-mentioned analysis
The geographical location preference of car owner's community, the car owner in Xiang Suoshu car owner's community push corresponding commerce services information, specifically
, if analysis obtain car owner's community car owner be mostly cell A owner, push commodity, the Shang Jiahe on the periphery cell A
Service.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
Be performed by computing device in the storage device, perhaps they are fabricated to each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
The foregoing is merely preferred embodiment of the present application, are not intended to limit this application, for the skill of this field
For art personnel, various changes and changes are possible in this application.Within the spirit and principles of this application, made any to repair
Change, equivalent replacement, improvement etc., should be included within the scope of protection of this application.
Claims (8)
1. a kind of information processing method based on car owner's community, which is characterized in that the described method includes:
Feature extraction is carried out to the essential information of car owner's community, obtains the characteristic information of car owner's community；
User's portrait is constructed according to the characteristic information, and draws a portrait to the user and carries out preference analysis；
Corresponding information processing operation is executed to car owner's community according to the analysis result of the preference analysis.
2. information processing method according to claim 1, which is characterized in that the essential information of car owner's community includes:
At least one of owner information, information of vehicles and geographical location information.
3. information processing method according to claim 2, which is characterized in that
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
According to the owner information building car owner group portrait in the characteristic information, and draws a portrait to the car owner group and carry out the age
Section preference analysis；
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Corresponding commerce services information is pushed to car owner's community according to the analysis result of the age bracket preference analysis.
4. information processing method according to claim 2, which is characterized in that
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
According to the information of vehicles building vehicle portrait in the characteristic information, and draws a portrait to the vehicle and carry out vehicle preference point
Analysis, wherein the vehicle preference analysis is the preference analysis executed to vehicle brand, vehicle price and vehicle service life；
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Corresponding commerce services information is pushed to car owner's community according to the analysis result of the vehicle preference analysis.
5. information processing method according to claim 2, which is characterized in that
It is described that user's portrait is constructed according to characteristic information, and preference analysis is carried out to user portrait and includes:
According to the geographical location information building geographical location portrait in the characteristic information, and draws a portrait and carry out to the geographical location
Geographical location preference analysis, wherein the geographical location preference analysis is to execute to car owner geographical location and vehicle geographical location
Preference analysis；
The analysis result according to preference analysis executes corresponding information processing operation to car owner's community
Corresponding commerce services information is pushed to car owner's community according to the analysis result of the geographical location preference analysis.
6. a kind of information processing unit based on car owner's community characterized by comprising
Feature acquiring unit carries out feature extraction for the essential information to car owner's community, obtains car owner's community
Characteristic information；
Preference analysis unit, characteristic information building user's portrait for being obtained according to the feature acquiring unit, and to described
User, which draws a portrait, carries out preference analysis；
Operation execution unit, the preference analysis result for being obtained according to the preference analysis unit execute car owner's community
Corresponding information processing operation.
7. information processing method according to claim 1, which is characterized in that the preference analysis unit includes:
Age bracket preference analysis module, for being drawn a portrait according to the owner information building car owner group in the characteristic information, and it is right
The car owner group portrait carries out age bracket preference analysis；
Vehicle preference analysis module, for being drawn a portrait according to the information of vehicles building vehicle in the characteristic information, and to the vehicle
Portrait carry out vehicle preference analysis, wherein the vehicle preference analysis be to vehicle brand, vehicle price and vehicle use
The preference analysis that the time limit executes；
Geographical location preference analysis module, for being drawn according to the geographical location information building geographical location in the characteristic information
Picture, and draw a portrait to the geographical location and carry out geographical location preference analysis, wherein the geographical location preference analysis is to car owner
The preference analysis that geographical location and vehicle geographical location execute.
8. information processing method according to claim 1, which is characterized in that the operation execution unit includes:
First commerce services pushing module, for being pushed away according to the analysis result of the age bracket preference analysis to car owner's community
Send corresponding commerce services information；
Second commerce services pushing module, for being pushed according to the analysis result of the vehicle preference analysis to car owner's community
Corresponding commerce services information；
Third commerce services pushing module, for the analysis result according to the geographical location preference analysis to car owner's community
Push corresponding commerce services information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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