CN109961321A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN109961321A CN109961321A CN201910193530.5A CN201910193530A CN109961321A CN 109961321 A CN109961321 A CN 109961321A CN 201910193530 A CN201910193530 A CN 201910193530A CN 109961321 A CN109961321 A CN 109961321A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of advertisement sending methods, comprising the following steps: obtains the video information of subscriber identity information and its currently viewing video；Obtain the video type of video information；Judge subscriber identity information whether in preset viewing record sheet, viewing record sheet include video tour person identity information and with the associated user characteristics of identity information, when whether there are when the subscriber identity information, judge video type in corresponding user characteristics in viewing record sheet；When video type is in user characteristics, the caption data of video information is extracted；The keyword for extracting caption data, according to video type and the keyword advertisement that matches of push to client.Invention additionally discloses a kind of advertisement pushing devices.Advertisement through the above way is pushed by the interest thus according to user, i.e., does not influence the viewing experience of user, and can increase advertisement clicks and enters probability.
Description
Technical field
The present invention relates to Internet advertising play-back technology fields, more particularly to a kind of advertisement sending method and device.
Background technique
Short-sighted frequency, that is, short video, the usually video work of or so duration a few minutes are general with intelligent mobile terminal
And the speed-raising with network, in terms of amusement, short-sighted frequency is increasingly by public favor.Short-sighted frequency has the following characteristics that content
Closeness to life has viewer and substitutes into sense；In the fast pace epoch, the time short demand for meeting viewer, but due to content
It is small and beautiful, therefore viscosity is very strong.These characteristics make short-sighted frequency have powerful flow effect, and big flow necessarily leads to advertisement
Push.
Currently, the method for pushing of advertisement is usually businessman and platform cooperation in short-sighted frequency, open-minded by platform, the method is main
It is the push for carrying out advertisement according to the intention of businessman, does not account for interacting between viewer and advertisement, and the intention of viewer
It is viewing video, advertisement not only reduces viewing experience by force, and in the case where viewer's dislike, advertisement can not also be fallen
Ground, i.e. viewer, which will not be put into, to be checked.
How to improve the landing rate of advertisement and do not influence the video viewing experience of user, is that current short video platform urgently solves
One of certainly the problem of.
Summary of the invention
It, can be not influence user short the invention mainly solves the technical problem of providing a kind of advertisement sending method and device
In the case where video viewing experience, increase advertisement clicks and enters probability.
In order to solve the above technical problems, the present invention provides a kind of advertisement sending method, comprising the following steps: obtain user's body
The video information of part information and its currently viewing video；Obtain the video type of video information；Whether judge subscriber identity information
In preset viewing record sheet, viewing record sheet include video tour person identity information and with the associated user of identity information
Feature, when whether there are when the subscriber identity information, judge video type in corresponding user characteristics in viewing record sheet；When
When video type is in user characteristics, the caption data of video information is extracted；The keyword for extracting caption data, according to video class
Type and the keyword advertisement that matches of push are to client.
Wherein, viewing record sheet is generated by following steps: the identity information and browsing information of video tour person are obtained, it is clear
Information of looking at includes the video type and viewing duration of multiple watched videos；Video more than selection viewing duration length and viewing quantity
Type is as user characteristics；Identity information and user characteristics are added in the viewing record sheet in database.
Wherein, the quantity of the video type in user characteristics is one or more.
Wherein, caption data is plug-in subtitle.
Wherein, identity information is MAC Address.
In order to solve the above technical problems, the present invention provides a kind of advertisement pushing device, comprising: first obtains module, is used for
Obtain the video information of subscriber identity information and its currently viewing video；Second obtains module, for obtaining the view of video information
Frequency type；Judgment module, for judging subscriber identity information whether in preset viewing record sheet, viewing record sheet includes view
The identity information of frequency viewer and with the associated user characteristics of identity information, when viewing record sheet in there are the subscriber identity informations
When, judge video type whether in corresponding user characteristics；Extraction module is used for when video type is in user characteristics,
Extract the caption data of video information；Pushing module, for extracting the keyword of caption data, according to video type and keyword
The advertisement that matches is pushed to client.
Wherein, advertisement pushing device further includes viewing record sheet generation module, and viewing record sheet generation module includes: to obtain
Unit, for obtaining the identity information and browsing information of video tour person, browsing information includes the video of multiple watched videos
Type and viewing duration；Selection unit is long and watch the video type more than quantity as user characteristics for choosing viewing duration；
Recording unit, for being added to identity information and user characteristics in the viewing record sheet in database.
Wherein, the quantity of the video type in user characteristics is one or more.
Wherein, caption data is plug-in subtitle.
Wherein, identity information is MAC Address.
The beneficial effects of the present invention are: being in contrast to the prior art, advertisement sending method of the invention specifically: obtain
Take the video information of subscriber identity information and its currently viewing video；Obtain the video type of video information；Judge user identity
Whether in preset viewing record sheet, viewing record sheet includes the identity information of video tour person and closes with identity information information
The user characteristics of connection, when whether there are when the subscriber identity information, judge video type in corresponding user in viewing record sheet
In feature；When video type is in user characteristics, the caption data of video information is extracted；The keyword of caption data is extracted,
According to video type and the keyword advertisement that matches of push to client.Since user characteristics represent the historical viewings of viewer
Interest extracts the currently viewing short-sighted frequency of user when judging that the currently watched short-sighted frequency of user meets its historical viewings interest
Caption data, and the expression theme of short-sighted frequency is watched according to caption data and then obtain, finally according to the expression master of short-sighted frequency
Topic and video type, select the product advertising to match to be pushed, and the push mode is by the interest progress thus according to user
Push, that is, ensure that the viewing experience of user, but it is unlikely cause user to dislike, and then increase advertisement and click and enter probability.
Detailed description of the invention
Fig. 1 is the flow diagram of one embodiment of advertisement sending method of the present invention；
Fig. 2 is the structural schematic diagram of one embodiment of advertisement pushing device of the present invention.
Specific embodiment
The present invention is described in detail with reference to the accompanying drawings and examples.
Referring to Fig. 1, Fig. 1 is the flow diagram of one embodiment of advertisement sending method of the present invention, as shown in Figure 1, including
Following steps:
S11 obtains the video information of subscriber identity information and its currently viewing video.
The present embodiment method is applied to server end, and server end can be that cloud obtains phase when user watches short-sighted frequency
The information answered.Wherein, subscriber identity information is MAC Address.
S12 obtains the video type of video information.
The classification of the video subjects such as video type herein refers specifically to make laughs, miss old times or old friends, youth, emotion or movement, in reality
In, video type is usually selected in uploaded videos by video distribution person.
S13 judges subscriber identity information whether in preset viewing record sheet, and viewing record sheet includes video tour person
Identity information and with the associated user characteristics of identity information, when viewing record sheet in exist when the subscriber identity information, judge
Whether video type is in corresponding user characteristics.
In the present embodiment, viewing record sheet is generated by following steps:
A. the identity information and browsing information of video tour person are obtained, browsing information includes the video class of multiple watched videos
Type and viewing duration.
For viewer when watching short-sighted frequency, the video type liked for oneself, usual viewing time is longer, can be complete
Or repeat to watch, for uninterested video type, usual one occurs to climb over, and therefore, watches duration and video type
The two parameters are able to reflect the viewing interest of user.In the present embodiment, the corresponding video type of a watched video and one is seen
See duration.
B. it is long and watch the video type more than quantity as user characteristics to choose viewing duration.
During selection, first to watch when a length of keyword be ranked up, by taking short-sighted frequency 15s as an example, choose viewing
Duration counts the quantity of every kind of video type in the sequence of selection more than or equal to the sequence of 15s, choose quantity compared with
User characteristics of more video types as viewer, in practical applications, user characteristics only include 1 to 2 video type.
C. identity information and user characteristics are added in the viewing record sheet in database.
Viewing record sheet is the table created in the database, and every record includes the MAC Address and browsing of viewer in table
The user characteristics of person.
S14 extracts the caption data of video information when video type is in user characteristics.
User characteristics represent the navigation interest of viewer, if to meet its historical viewings emerging for the currently watched short-sighted frequency of user
Interest then extracts the caption data of currently viewing short-sighted frequency, and in the present embodiment, caption data is plug-in subtitle.
S15 extracts the keyword of caption data, according to video type and the keyword advertisement that matches of push to client
End.
The expression theme that short-sighted frequency is obtained by subtitle, according to the video type and theme of the short-sighted frequency watched, choosing
It selects the product advertising to match to be pushed, which is pushed by the interest thus according to user, that is, ensure that use
The viewing experience at family, but it is unlikely cause user to dislike, and then increase advertisement and click and enter probability.
Referring to Fig. 2, Fig. 2 is the structural schematic diagram of one embodiment of advertisement pushing device of the present invention, as shown in Figure 2, comprising:
First, which obtains module 21, second, obtains module 22, judgment module 23, extraction module 24, pushing module 25 and viewing record sheet life
At module 26.
The function of above-mentioned each module is specific as follows:
First acquisition module 21 is used to obtain the video information of subscriber identity information and its currently viewing video；Second obtains module
22 for obtaining the video type of video information；Whether judgment module 23 is for judging subscriber identity information in preset viewing note
Record table in, viewing record sheet include video tour person identity information and with the associated user characteristics of identity information, when viewing remember
Whether there are when the subscriber identity information, judge video type in corresponding user characteristics in record table；Extraction module 24 is used for
When video type is in user characteristics, the caption data of video information is extracted；Pushing module 25 is for extracting caption data
Keyword, according to video type and the keyword advertisement that matches of push to client.
Wherein, identity information is MAC Address, the videos such as video type refers specifically to make laughs, miss old times or old friends, youth, emotion or movement
The classification of theme, caption data are plug-in subtitle.
Wherein, viewing record sheet generation module 26 includes: acquiring unit 261, selection unit 262 and recording unit 263.It obtains
Take unit 261 for obtaining the identity information and browsing information of video tour person, browsing information includes multiple watched videos
Video type and viewing duration.It is long and watch the video type more than quantity as use that selection unit 262 is used to choose viewing duration
Family feature.Recording unit 263 is for identity information and user characteristics to be added in the viewing record sheet in database.
Viewer when watching short-sighted frequency, watch duration and video type the two parameters be able to reflect user viewing it is emerging
Interest, therefore, it is long and watch the video type more than quantity to choose viewing duration for the selection for video type in user characteristics.Choosing
Take method specifically: a length of keyword is ranked up when first to watch, and by taking short-sighted frequency 15s as an example, is chosen viewing duration and is greater than
Sequence equal to 15s counts the quantity of every kind of video type in the sequence of selection, chooses a fairly large number of video
User characteristics of the type as viewer, in practical applications, user characteristics only include 1 to 2 video type.
In the present embodiment, since user characteristics represent the navigation interest of viewer, when judgment module 23 judges user
When currently watched short-sighted frequency meets its historical viewings interest, extraction module 24 extracts the subtitle number of the currently viewing short-sighted frequency of user
According to pushing module 25 obtains the expression theme for watching short-sighted frequency according to caption data in turn, and according to the expression theme of short-sighted frequency
And video type, select the product advertising to match to be pushed.The push mode is pushed away by the interest thus according to user
Send, that is, ensure that the viewing experience of user, but it is unlikely cause user to dislike, and then increase advertisement and click and enter probability.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of advertisement sending method, which comprises the following steps:
Obtain the video information of subscriber identity information and its currently viewing video；
Obtain the video type of the video information；
Subscriber identity information is judged whether in preset viewing record sheet, and the viewing record sheet includes the body of video tour person
Part information and with the associated user characteristics of identity information, when in viewing record sheet there are when the subscriber identity information, described in judgement
Whether video type is in corresponding user characteristics；
When the video type is in user characteristics, the caption data of the video information is extracted；
The keyword for extracting the caption data, according to the video type and the keyword advertisement that matches of push to client
End.
2. the method according to claim 1, wherein the viewing record sheet is generated by following steps:
The identity information and browsing information of video tour person are obtained, the browsing information includes the video class of multiple watched videos
Type and viewing duration；
Video type more than selection viewing duration length and viewing quantity is as user characteristics；
Identity information and user characteristics are added in the viewing record sheet in database.
3. according to the method described in claim 2, it is characterized in that, the quantity of the video type in the user characteristics is one
Or more than one.
4. according to the method described in claim 2, it is characterized in that, the caption data is plug-in subtitle.
5. according to the method described in claim 2, it is characterized in that, the identity information is MAC Address.
6. a kind of advertisement pushing device characterized by comprising
First obtains module, for obtaining the video information of subscriber identity information and its currently viewing video；
Second obtains module, for obtaining the video type of the video information；
Judgment module, for judging subscriber identity information whether in preset viewing record sheet, the viewing record sheet includes
The identity information of video tour person and with the associated user characteristics of identity information, when viewing record sheet in there are user identity letters
When breath, judge the video type whether in corresponding user characteristics；
Extraction module, for extracting the caption data of the video information when the video type is in user characteristics；
Pushing module matches for extracting the keyword of the caption data according to the video type and keyword push
Advertisement to client.
7. device according to claim 6, which is characterized in that it further include viewing record sheet generation module, the viewing note
Record table generation module includes:
Acquiring unit, for obtaining the identity information and browsing information of video tour person, the browsing information includes multiple seen
See the video type and viewing duration of video；
Selection unit is long and watch the video type more than quantity as user characteristics for choosing viewing duration；
Recording unit, for being added to identity information and user characteristics in the viewing record sheet in database.
8. device according to claim 7, which is characterized in that the quantity of the video type in the user characteristics is one
Or more than one.
9. device according to claim 7, which is characterized in that the caption data is plug-in subtitle.
10. device according to claim 7, which is characterized in that the identity information is MAC Address.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910193530.5A CN109961321A (en) | 2019-03-14 | 2019-03-14 | Advertisement sending method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910193530.5A CN109961321A (en) | 2019-03-14 | 2019-03-14 | Advertisement sending method and device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109961321A true CN109961321A (en) | 2019-07-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910193530.5A Pending CN109961321A (en) | 2019-03-14 | 2019-03-14 | Advertisement sending method and device |
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| Country | Link |
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| CN (1) | CN109961321A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111263203A (en) * | 2020-02-28 | 2020-06-09 | 宋秀梅 | Video advertisement push priority analysis system |
| CN111582956A (en) * | 2020-06-29 | 2020-08-25 | 成都新潮传媒集团有限公司 | Advertisement pushing method and device and computer equipment |
| CN112365322A (en) * | 2020-11-25 | 2021-02-12 | 刘维 | Supply and demand docking method and system |
-
2019
- 2019-03-14 CN CN201910193530.5A patent/CN109961321A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111263203A (en) * | 2020-02-28 | 2020-06-09 | 宋秀梅 | Video advertisement push priority analysis system |
| CN111582956A (en) * | 2020-06-29 | 2020-08-25 | 成都新潮传媒集团有限公司 | Advertisement pushing method and device and computer equipment |
| CN112365322A (en) * | 2020-11-25 | 2021-02-12 | 刘维 | Supply and demand docking method and system |
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Application publication date: 20190702 |