CN109858955A - A kind of precision marketing system based on block chain - Google Patents
A kind of precision marketing system based on block chain Download PDFInfo
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- CN109858955A CN109858955A CN201910017590.1A CN201910017590A CN109858955A CN 109858955 A CN109858955 A CN 109858955A CN 201910017590 A CN201910017590 A CN 201910017590A CN 109858955 A CN109858955 A CN 109858955A
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- 238000012790 confirmation Methods 0.000 claims description 3
- 239000000284 extract Substances 0.000 abstract description 5
- 238000000034 method Methods 0.000 description 12
- 230000008901 benefit Effects 0.000 description 3
- 238000010586 diagram Methods 0.000 description 3
- 238000013475 authorization Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
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Abstract
The invention discloses a kind of precision marketing system based on block chain, pickup people obtains module and inquires the logistics information stored on block chain according to pickup code in pickup in package cabinet, and extracts corresponding pickup phone number；Then judgment module whether there is corresponding pickup people user account according to the inquiry of pickup phone number, if it is, the first matching module matches corresponding advertisement and launch onto package cabinet according to the marketing shared information in pickup people's user account；Otherwise, the second matching module matches corresponding advertisement and launches onto package cabinet according to logistics information.The efficiency of advertisement dispensing can be improved using technical solution of the present invention, improve marketing accuracy.
Description
Technical field
The present invention relates to block chain technical field more particularly to a kind of Precision Marketing Methods based on block chain.
Background technique
Existing ad display screen, which is generally circulated, plays the advertisement that has recorded, such as the display screen in package bin, in nothing
People's pickup or with playing the advertisement recorded during pickup, but the content of these advertisements and product are not particularly suited for owning
Pickup people.Even if pickup people sees relevant advertisement, will not output purchase interest or idea, the dispensing benefit of advertisement it is poor.
And in order to improve the dispensing benefit of advertisement, existing put-on method further includes the people that region is launched by calculating advertisement
Flow, the stream of people the modes such as age bracket control the type for launching advertisement, but these putting modes are all stood in marketing person
Angle carries out advertisement carousel, has no and carries out advertisement marketing in the angle of consumer or client, and advertisement dispensing is formed by income
Also undesirable.
Summary of the invention
The embodiment of the present invention proposes a kind of precision marketing system based on block chain, can improve the efficiency of advertisement dispensing, mention
Height marketing accuracy.
The embodiment of the present invention provides a kind of precision marketing system based on block chain, comprising: extraction module, obtain module,
Judgment module, the first matching module and the second matching module；
Wherein, the extraction module is used to respond pickup operation of the pickup people in package cabinet, extracts the pickup operation
Corresponding pickup code；
The acquisition module is used to inquire the logistics information stored on block chain, and described in acquisition according to the pickup code
The corresponding pickup phone number of pickup code；
The judgment module is used to judge to take on the block chain with the presence or absence of described according to the pickup phone number
The corresponding user account of part people；Wherein, several user accounts are had recorded on the block chain, and each user account includes
Shared information of marketing and subscriber phone number；The marketing shared information is that user shares letter within the scope of Delegation management
Breath；
First matching module is used for when the judgment module confirms user account corresponding there are the pickup people,
According to the marketing shared information in the corresponding user account of the pickup people, matches corresponding advertisement and launch in the package cabinet
On；
Second matching module is used to that the corresponding user account of the pickup people to be not present in judgment module confirmation
When, according to the logistics information, matches corresponding advertisement and launch in the package cabinet.
Further, the precision marketing system further include: logging modle；
The logging modle is used to respond the marketing shared information typing operation of the first user, obtains first user's
First marketing shared information；And for the first marketing shared information to be recorded in first user's account in the block chain
On family.
Further, the precision marketing system further include: payment module；
The payment module is used for after obtaining the first marketing shared information of first user, assesses first battalion
The value of shared information, and the marketing scope authorized in conjunction with first user are sold, the first marketing shared information is calculated
Price, Xiang Suoshu the first user account payment information share expense.
Further, the precision marketing system further include: sharing module；
The sharing module is used in the marketing scope that first user authorizes, will be in first user account
First marketing shared information shares to other users account on the block chain.
Further, second matching module is used to match corresponding advertisement according to the logistics information and launch in institute
It states in package cabinet, specifically:
Second matching module has same or similar goods categories according to goods categories in the logistics information, matching
Advertisement, launch in the package cabinet.
The implementation of the embodiments of the present invention has the following beneficial effects:
Precision marketing system provided in an embodiment of the present invention based on block chain, pickup people obtain in pickup in package cabinet
Modulus root tuber extracts corresponding pickup phone number according to the logistics information stored on pickup code inquiry block chain；Then judge mould
Root tuber whether there is corresponding pickup people user account according to the inquiry of pickup phone number, if it is, the first matching module is according to taking
Marketing shared information in part people's user account matches corresponding advertisement and launches onto package cabinet；Otherwise, the second matching module root
According to logistics information, matches corresponding advertisement and launch onto package cabinet.It is close by calculating the stream of people in certain region compared with the prior art
Degree or stream of people's age level, technical solution of the present invention consider the demand and interested marketing shared information of client, can improve wide
The efficiency launched is accused, marketing accuracy is improved.
Detailed description of the invention
Fig. 1 is a kind of structural schematic diagram of embodiment of the precision marketing system provided by the invention based on block chain；
Fig. 2 is a kind of flow diagram of embodiment of the Precision Marketing Method provided by the invention based on block chain.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
It is a kind of structural representation of embodiment of the precision marketing system provided by the invention based on block chain referring to Fig. 1
Figure, as shown in Figure 1, the system includes extraction module 1, obtains module 2, judgment module 3, the first matching module 4 and the second matching
Module 5.
Wherein, extraction module 1 is used to respond pickup operation of the pickup people in package cabinet, extracts corresponding to pickup operation
Pickup code.
In the present embodiment, post part and the pickup of package realize that user's posts part information, object by Intelligent Package cabinet
Stream information and pickup information are recorded on block chain, avoid loss of data, improve the authenticity of data.Wherein, logistics information
Including distribution route, courier's information and send the corresponding goods categories of package etc..Pickup information includes at least pickup people surname
Name, pickup phone number, the address of pickup package bin and pickup code etc..
In the present embodiment, pickup people the pickup operation of package cabinet can be with are as follows: the display screen that pickup people passes through package cabinet
Corresponding pickup code is inputted to trigger pickup operation or pickup people by the pickup code in package cabinet scanning cell phone terminal and touch
Send out pickup operation.
Module 2 is obtained to be used to inquire the logistics information stored on block chain, and it is corresponding to obtain pickup code according to pickup code
Pickup phone number.
In the present embodiment, corresponding logistics information can be inquired by pickup code, and obtains corresponding pickup mobile phone
Number.
Judgment module 3 is used to be judged on block chain according to pickup phone number with the presence or absence of the corresponding user of pickup people
Account.Wherein, several user accounts are had recorded on block chain, and each user account includes marketing shared information and user
Phone number；Market shared information be user within the scope of Delegation management can shared information.
As a kind of citing of the present embodiment, precision marketing system can also include: logging modle, payment module and share
Module.Logging modle is used to respond the marketing shared information typing operation of the first user, obtains the first marketing of the first user altogether
Enjoy information；And for the first marketing shared information to be recorded in the first user account in block chain.Client can will think
Marketing message to be sharing is entered on block chain, improves marketing shared information with this, while client can authorize the message
Can marketing scope, such as market in this city, certain provinces.Marketing shared information can be, but not limited to want altogether for client
The information such as information, the interested commodity of client, the range of needs of client, desired product, the hobby bought of client enjoyed.This
Outside, the present invention can carry out authenticity verification to the marketing shared information of typing, it is ensured that the authenticity and reliability of typing information.And
And since user account is recorded on block chain, the credit worthiness of user can be effectively assessed, is further ensured that typing information
Accuracy.
In this citing, payment module is used for after obtaining the first marketing shared information of the first user, the first battalion of assessment
The value of shared information is sold, and combines the marketing scope of the first user authorization, the price of the first marketing shared information is calculated, to the
One user account payment information shares expense.Client is marketed in typing after shared information, and platform can assess the valence of the shared information
Value, in conjunction with can marketing scope, calculate corresponding price, pay corresponding remuneration to client, expense is shared with payment information, is mentioned
The initiative of high user's typing shared information.
In this citing, sharing module is used in the marketing scope that the first user authorizes, will be in the first user account
First marketing shared information shares to other users account on block chain.The present invention shares the marketing shared information authorized
Other users account is given, the corresponding information sharing expense of other users bill payment improves information marketing efficiency.
First matching module 4 is used for when judgment module 3 confirms user account corresponding there are pickup people, according to pickup people
Marketing shared information in corresponding user account matches corresponding advertisement and launches in package cabinet.
In the present embodiment, the first matching module 4 can be matched according to marketing shared information by the method for big data
Corresponding advertisement out, and launched in package cabinet, so that pickup people views its interested advertisement.How by big
It is the prior art that the method for data, which carries out advertisement matching, and details are not described herein.
Second matching module 5 is used in the confirmation of judgment module 3 user account corresponding there is no pickup people, according to logistics
Information matches corresponding advertisement and launches in package cabinet.
In the present embodiment, the second matching module 5 has same or similar according to the goods categories in logistics information, matching
The advertisement of goods categories is launched in package cabinet.If the goods categories in logistics information are furniture, then it is wide to match corresponding furniture
It accuses or the advertisement of daily class is also able to achieve accurate advertisement and launches even if pickup people does not have relevant user account.
Step process in order to better illustrate the present invention, referring to fig. 2, Fig. 2 are provided by the invention based on block chain
A kind of flow diagram of embodiment of Precision Marketing Method.
Therefore the precision marketing system provided in an embodiment of the present invention based on block chain, pickup people is in package cabinet
When pickup, obtains module and inquire the logistics information stored on block chain according to pickup code, and extract corresponding pickup phone number；So
Judgment module whether there is corresponding pickup people user account according to the inquiry of pickup phone number afterwards, if it is, the first matching mould
Root tuber matches corresponding advertisement and launches onto package cabinet according to the marketing shared information in pickup people's user account；Otherwise, second
With module according to logistics information, matches corresponding advertisement and launch onto package cabinet.Compared with the prior art by calculating certain region
Density of stream of people or stream of people's age level, technical solution of the present invention consider the demand and interested marketing shared information of client,
The efficiency of advertisement dispensing can be improved, marketing accuracy is improved.
In addition, the invention also includes following advantages: actively providing information by client, it is ensured that the authenticity of information；Battalion
It sells as by client authorization, follow-up l will not cause the dislike of client.
Those of ordinary skill in the art will appreciate that realizing all or part of the process in above-described embodiment method, being can be with
Relevant hardware is instructed to complete by computer program, the program can be stored in a computer-readable storage medium
In, the program is when being executed, it may include such as the process of the embodiment of above-mentioned each method.Wherein, the storage medium can be magnetic
Dish, CD, read-only memory (Read-Only Memory, ROM) or random access memory (Random Access
Memory, RAM) etc..
The above is a preferred embodiment of the present invention, it is noted that for those skilled in the art
For, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also considered as
Protection scope of the present invention.
Claims (5)
1. a kind of precision marketing system based on block chain characterized by comprising extraction module obtains module, judges mould
Block, the first matching module and the second matching module；
Wherein, the extraction module is used to respond pickup operation of the pickup people in package cabinet, and it is right to extract the pickup operation institute
The pickup code answered；
The acquisition module is used to inquire the logistics information stored on block chain, and obtain the pickup according to the pickup code
The corresponding pickup phone number of code；
The judgment module is used to be judged on the block chain according to the pickup phone number with the presence or absence of the pickup people
Corresponding user account；Wherein, several user accounts are had recorded on the block chain, and each user account includes marketing
Shared information and subscriber phone number；It is described marketing shared information be user within the scope of Delegation management can shared information；
First matching module is used for when the judgment module confirms user account corresponding there are the pickup people, according to
Marketing shared information in the corresponding user account of the pickup people matches corresponding advertisement and launches in the package cabinet；
Second matching module is used in judgment module confirmation user account corresponding there is no the pickup people, root
According to the logistics information, matches corresponding advertisement and launch in the package cabinet.
2. the precision marketing system according to claim 1 based on block chain, which is characterized in that the precision marketing system
Further include: logging modle；
The logging modle is used to respond the marketing shared information typing operation of the first user, obtains the first of first user
Marketing shared information；And for the first marketing shared information to be recorded in the first user account in the block chain
On.
3. the precision marketing system according to claim 2 based on block chain, which is characterized in that the precision marketing system
Further include: payment module；
The payment module is used for after obtaining the first marketing shared information of first user, assesses first marketing altogether
The value of information, and the marketing scope authorized in conjunction with first user are enjoyed, the price of the first marketing shared information is calculated,
Expense is shared to the first user account payment information.
4. the precision marketing system according to claim 3 based on block chain, which is characterized in that the precision marketing system
Further include: sharing module；
The sharing module is used in the marketing scope that first user authorizes, by first in first user account
Marketing shared information shares to other users account on the block chain.
5. according to right want 1 described in the precision marketing system based on block chain, which is characterized in that second matching module is used
According to the logistics information, matches corresponding advertisement and launches in the package cabinet, specifically:
For second matching module according to goods categories in the logistics information, matching has the wide of same or similar goods categories
It accuses, launches in the package cabinet.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910017590.1A CN109858955A (en) | 2019-01-08 | 2019-01-08 | A kind of precision marketing system based on block chain |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910017590.1A CN109858955A (en) | 2019-01-08 | 2019-01-08 | A kind of precision marketing system based on block chain |
Publications (1)
| Publication Number | Publication Date |
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| CN109858955A true CN109858955A (en) | 2019-06-07 |
Family
ID=66894220
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201910017590.1A Pending CN109858955A (en) | 2019-01-08 | 2019-01-08 | A kind of precision marketing system based on block chain |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112508611A (en) * | 2020-12-11 | 2021-03-16 | 江苏云柜网络技术有限公司 | Method for dynamically displaying advertisement in real-time bidding of express cabinet |
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| CN107134072A (en) * | 2017-04-27 | 2017-09-05 | 上海斐讯数据通信技术有限公司 | A kind of intelligent express delivery bin, pickup system and the implementation method of pickup |
| CN108280696A (en) * | 2018-04-16 | 2018-07-13 | 杨军辉 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
| CN108985838A (en) * | 2018-07-10 | 2018-12-11 | 天津璧合信息技术有限公司 | A kind of method and device obtaining ad click crowd phone number |
| CN109003129A (en) * | 2018-07-09 | 2018-12-14 | 福建省农村信用社联合社 | A kind of marketing method and system based on Internet of Things finance block chain |
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2019
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Patent Citations (5)
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| CN103310323A (en) * | 2013-06-18 | 2013-09-18 | 四川九洲电器集团有限责任公司 | Method and device for picking up logistical parcels via mobile phones |
| CN107134072A (en) * | 2017-04-27 | 2017-09-05 | 上海斐讯数据通信技术有限公司 | A kind of intelligent express delivery bin, pickup system and the implementation method of pickup |
| CN108280696A (en) * | 2018-04-16 | 2018-07-13 | 杨军辉 | A kind of intelligent accurate advertisement jettison system and its method based on quick despatch |
| CN109003129A (en) * | 2018-07-09 | 2018-12-14 | 福建省农村信用社联合社 | A kind of marketing method and system based on Internet of Things finance block chain |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN112508611A (en) * | 2020-12-11 | 2021-03-16 | 江苏云柜网络技术有限公司 | Method for dynamically displaying advertisement in real-time bidding of express cabinet |
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Application publication date: 20190607 |