CN109829768A - The moulding of advertiser's brand and amalgamation media interaction demo system - Google Patents
The moulding of advertiser's brand and amalgamation media interaction demo system Download PDFInfo
- Publication number
- CN109829768A CN109829768A CN201910278322.5A CN201910278322A CN109829768A CN 109829768 A CN109829768 A CN 109829768A CN 201910278322 A CN201910278322 A CN 201910278322A CN 109829768 A CN109829768 A CN 109829768A
- Authority
- CN
- China
- Prior art keywords
- brand
- information
- module
- effect
- media
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
- 238000005267 amalgamation Methods 0.000 title claims abstract description 21
- 238000000465 moulding Methods 0.000 title claims abstract description 17
- 230000003993 interaction Effects 0.000 title abstract description 12
- 230000000694 effects Effects 0.000 claims abstract description 70
- 238000004891 communication Methods 0.000 claims abstract description 49
- 238000000034 method Methods 0.000 claims abstract description 12
- 230000006399 behavior Effects 0.000 claims abstract description 11
- 238000003032 molecular docking Methods 0.000 claims abstract description 10
- 238000004458 analytical method Methods 0.000 claims description 67
- 238000012800 visualization Methods 0.000 claims description 19
- 238000013480 data collection Methods 0.000 claims description 8
- 238000013079 data visualisation Methods 0.000 claims description 8
- 235000010627 Phaseolus vulgaris Nutrition 0.000 claims description 6
- 244000046052 Phaseolus vulgaris Species 0.000 claims description 6
- 230000035699 permeability Effects 0.000 claims description 5
- 230000002452 interceptive effect Effects 0.000 claims description 3
- 230000010354 integration Effects 0.000 claims description 2
- 230000037237 body shape Effects 0.000 claims 1
- 238000005457 optimization Methods 0.000 abstract description 7
- 239000000463 material Substances 0.000 description 11
- 230000008451 emotion Effects 0.000 description 7
- 230000000644 propagated effect Effects 0.000 description 7
- 230000008569 process Effects 0.000 description 5
- 239000003795 chemical substances by application Substances 0.000 description 4
- 230000019771 cognition Effects 0.000 description 3
- 238000010276 construction Methods 0.000 description 3
- 230000006872 improvement Effects 0.000 description 3
- 238000012545 processing Methods 0.000 description 3
- 238000009877 rendering Methods 0.000 description 3
- 230000008859 change Effects 0.000 description 2
- 238000006243 chemical reaction Methods 0.000 description 2
- 238000007405 data analysis Methods 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000005516 engineering process Methods 0.000 description 2
- 238000011156 evaluation Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000001902 propagating effect Effects 0.000 description 2
- 238000009825 accumulation Methods 0.000 description 1
- 230000002776 aggregation Effects 0.000 description 1
- 238000004220 aggregation Methods 0.000 description 1
- 238000013473 artificial intelligence Methods 0.000 description 1
- 230000008901 benefit Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 238000005520 cutting process Methods 0.000 description 1
- 230000007812 deficiency Effects 0.000 description 1
- 238000009826 distribution Methods 0.000 description 1
- 235000013399 edible fruits Nutrition 0.000 description 1
- 230000002996 emotional effect Effects 0.000 description 1
- 238000009472 formulation Methods 0.000 description 1
- 239000011159 matrix material Substances 0.000 description 1
- 239000000203 mixture Substances 0.000 description 1
- 230000008520 organization Effects 0.000 description 1
- 230000035515 penetration Effects 0.000 description 1
- 238000006116 polymerization reaction Methods 0.000 description 1
- 230000004044 response Effects 0.000 description 1
- 238000007493 shaping process Methods 0.000 description 1
- 238000010186 staining Methods 0.000 description 1
- 210000003813 thumb Anatomy 0.000 description 1
Abstract
The invention discloses a kind of advertiser's brand mouldings and amalgamation media interaction demo system, its key points of the technical solution are that including brand main image module, advertisement dissemination Observation Blocks and new media communication effect Observation Blocks, the brand main image module is for the external information on collection network, brand image is drawn using each element, the advertisement dissemination Observation Blocks are used for the observation of advertisement delivery effect, according to the feedback for launching effect, immediately adjustment put-on method, the new media communication effect Observation Blocks are for docking main information publication medium, obtain the comment and other network interdynamic behaviors of release information, according to immediate feedback, adjust communication strategy.The present invention is energized by the strategy of amalgamation media and communication effect, continuous iteration optimization communication strategy, to help brand main body gradually to reach brand strategy.
Description
Technical field
The present invention relates to a kind of advertiser's brand mouldings and amalgamation media interaction demo system.
Background technique
Information has shaped plastic effect.It is conscious or unconsciously right that brand main body is exactly based on medium (new media, advertisement)
It is outer to transmit information, to promote brand image and value, obtain bigger return.
With popularizing for mobile Internet, the channel that people contact information has very big change, the side that information is propagated therewith
Deep variation has occurred in formula.From the one way propagation of Age of Mass Communication, it is changed into the multidirectional propagation of New Media Era.Existing
Under feature, everyone can become creator, the disseminator of information；And new media is numerous.The uncontrollability of external information, makes
" information shaped plastic " this process of obtaining becomes particularly difficult.It propagates what complexity increase came relatively with information, is extraneous for product
Cognition/viewpoint of board main body is collected, and makes extraneous information feedback, brand main body can be helped to adjust communication strategy, more had
Pointedly construct brand image.This is exactly a part of amalgamation media theory instantly.
Current brand subject construction brand image, or in such a way that advertisement is launched based on.New media information is propagated to product
Board moulding equally has an important influence, it is clear that this point obtains the enough attention of brand advertising master not yet.
Under New Era, new propagating characteristic, effectively transmitting information, control external information how are utilized, brand is become
The great problems that main body encounters during shaping.
Summary of the invention
It is a kind of by amalgamation media and communication effect in view of the deficiencies of the prior art, the present invention intends to provide
Strategy energize, continuous iteration optimization communication strategy, with help brand main body gradually reach brand strategy advertiser's brand modeling
Shape and amalgamation media interaction demo system.
To achieve the above object, the present invention provides the following technical scheme that a kind of advertiser's brand moulding and amalgamation media
Interact demo system, including brand main image module, advertisement dissemination Observation Blocks and new media communication effect are seen
Module is examined, the brand main image module draws brand image for the external information on collection network, using each element,
The advertisement dissemination Observation Blocks are used for the observation of advertisement delivery effect, according to the feedback for launching effect, adjust immediately
Put-on method, the new media communication effect Observation Blocks obtain release information for docking main information publication medium
Comment and other network interdynamic behaviors communication strategy is adjusted according to immediate feedback.
The present invention is further arranged to: the brand main image module includes the first data acquisition module, the first information
Analysis module and the first data visualization module, first data acquisition module on network for establishing information collection station
Point, collects information relevant to brand main body, and the first information analysis module is carried out for summarizing to extraneous feedback information
Data Integration, is become the basic element for drawing brand main image by classification, analysis, and first data visualization module is logical
The basic element exported with first information analysis module is crossed, main image is drawn, is presented by the diagrammatic form of customization.
The present invention is further arranged to: the information collection station point includes News Publishing Web, from media platform and opinion
Altar community.
The present invention is further arranged to: the basic element includes branded network permeability index, brand word cloud, brand
Sentiment analysis, brand interactive medium seniority among brothers and sisters, propagates node seniority among brothers and sisters and other element at brand hot topic.
The present invention is further arranged to: the propagation node is the ID that the network user registers on each media.
The present invention is further arranged to: first data visualization module further includes information early warning module.
The present invention is further arranged to: the advertisement dissemination Observation Blocks include the second data acquisition module, the
Two information analysis modules and the second visualization model, second data acquisition module are launched backstage for docking advertisement, are obtained
The advertisement impression information of brand main body is taken, second information analysis module launches number for customizing rule, external advertisement
According to summarizing, classified, analyzed, second visualization model is used for user for the analysis knot of the second information analysis module
Fruit is presented with patterned way.
The present invention is further arranged to: the new media communication effect Observation Blocks include effect data collection module,
Third information analysis module and communication effect visualization model, the effect data collection module is for docking main information
Publication medium, obtains the comment and other network interdynamic behaviors of release information, and the third information analysis module is used for letter
Breath summarizes, and is classified, is analyzed, the analysis of the communication effect visualization model based on third information analysis module as a result,
The transmissibility variation that information agent is presented adjusts communication strategy according to immediate feedback.
The present invention is further arranged to: the third information analysis module further includes customizing element module, described
Customize the element that element module is used to generate effect observation according to ad hoc rules.
The present invention is further arranged to: the ad hoc rules includes that soft literary quantity, the propagation effect power under each channel are united
Meter, article quantity, popular article, comment keyword, sentiment analysis, bean vermicelli analysis, media seniority among brothers and sisters and other element.
The present invention, which has an advantage that, interacts pass with advertisement by discussing amalgamation media information feedback, new media propagation
System, proposes the effective scheme that a set of brand main body constructs brand image in a network environment.And a set of realization device is provided,
Pass through " building of brand main image " " observation of new media communication effect " and " advertising results observation ", the propagation of brand of energizing main body
Strategy has reached the target for gradually realizing brand strategy.
Detailed description of the invention
Fig. 1 is the solution of the present invention schematic diagram；
Fig. 2 is that system architecture of the invention illustrates schematic diagram.
Specific embodiment
Shown in referring to Fig.1, brand main body overall plan of the invention are as follows: the most basic demand of brand main body is exactly to pass through
Externally transmitting information obtains bigger return ([1]) to promote brand image and value.Brand advertising master externally transmits information
Medium there are many, medium in a network environment includes that new media (news client, website, from media etc.) and advertisement push away
Extensively.It is propagated by new media medium, may be defined as soft propagation ([2]), including public relations article, soft text, forum's operation etc.；Pass through
Advertisement is launched, and be may be defined as hardness and is propagated ([3]), and major way is purchase advertisement position, directly by the advertisement containing brand message
Intention shows the network user；In addition when transmitting information by various media, it can be aided with communication strategy ([4]) and work as brand
When information touching is individual up to the external world, extraneous individual is made a response, and is generated network behavior and (is browsed, comments on, thumbing up, forwarding, ad click
Deng).In addition to extraneous is known from experience according to the partial information touched, the viewpoint to brand is expressed, then these viewpoints are also as letter
The a part propagated is ceased, other extraneous individuals are influenced.Extraneous individual constantly receives brand message, constantly updates to brand main body
Cognition, the Brang Awareness for continuing other extraneous individuals have an impact, move in circles.So, brand message will be with nothing
The mode of sequence, which is spread apart, to be come, and a huge brand message library is formed on network, and the inside includes various extraneous and knows from experience brand
Cognition, the evaluation ([5]) of main body.What Brand-Related Information and extraneous individual on these networks made branding communication information
Reaction, maximum value is exactly to give feedback for brand main body, to be used to continue to optimize communication strategy.It is based on
The importance of above-mentioned feedback information, this programme is by obtaining information ([6]) relevant to brand main body on network, by big data
Analysis and processing make extraneous brand main image visualization ([7]), and the constitution element for deep-cutting brand main image passes main body
The formulation for broadcasting tactful ([4]) has instructive effect；In addition this programme also obtains the staining effect ([8]) of main body propagation, warp
Big data analysis and processing are crossed, the effect that communication effect ([9]) and advertisement of the brand main body on new media are launched is observed
([10]) analyse in depth the effect that main body is propagated and show ([9] [10]), obtain the propagation plan of immediate feedback, timely optimization brand
Slightly ([4]).
Whole process constitutes the forward circulation that one " communication effect feedback " and " communication strategy " are mutually promoted: brand main body
The analysis of vivid ([7]) and main body communication effect ([9] [10]), main body of energizing communication strategy [4] are continued to optimize；Communication strategy
[4] optimization, by the optimization for being embodied directly in main body communication effect ([9] [10]) and brand image ([7]) to a certain degree
On promotion；New propagation feedback information, and the optimization for brand main body communication strategy of persistently energizing.Brand main body communication strategy is not
The process of disconnected optimization, the exactly process of brand main image building.
Referring to shown in Fig. 2, data obtaining module；The data obtaining module, including the first information obtain module, are used for
Obtain information relevant to brand main body on network；Second data obtaining module, for obtaining the soft communication effect data of brand
Information；Third data obtaining module, for obtaining the effect data and creative information of advertizing；
Information analysis module；The information analysis module, including first information analysis module divide for handling according to customized rules
Analyse the information in first information acquisition module, output visualized elements；Second information analysis module, for according to customized rules
Information in processing the second data obtaining module of analysis, output visualized elements；Third information analysis module, for according to fixed
Information in rule process analysis third data obtaining module processed, output visualized elements；
Information visualization module；The information visualization module, including the first visualization model, brand main body is outer for rendering
Boundary's image, i.e. the analysis result of the first analysis module；Second visualization model, brand main body passes through advertisement form pair for rendering
The outer effect for propagating information, i.e. the analysis result of the second analysis module；Third visualization model, brand main body passes through for rendering
The effect of new media medium overseas publicity information, i.e. the analysis result of third analysis module.
According to above content, and referring to figs. 1 to Fig. 2, a kind of advertiser's brand moulding and amalgamation media phase of the present embodiment
Interaction demo system, including brand main image module, advertisement dissemination Observation Blocks and the observation of new media communication effect
Module, the brand main image module draw brand image, institute for the external information on collection network, using each element
The advertisement dissemination Observation Blocks stated are used for the observation of advertisement delivery effect, and according to the feedback for launching effect, adjustment is thrown immediately
Method is put, the new media communication effect Observation Blocks obtain release information for docking main information publication medium
Comment and other network interdynamic behaviors adjust communication strategy according to immediate feedback.
The brand main image module includes the first data acquisition module, first information analysis module and the first data can
Depending on changing module, first data acquisition module is collected and brand main body phase for establishing information collection station point on network
The information of pass, the first information analysis module is used to summarize extraneous feedback information, is classified, analyzed, and data are whole
The basic element for drawing brand main image is synthesized, first data visualization module is by analyzing mould with the first information
The basic element of block output, draws main image, is presented by the diagrammatic form of customization.
The information collection station point (i.e. information matrix) includes News Publishing Web (such as: People's Net), from media platform
(such as: wechat, microblogging, various schools of thinkers number) and community, forum (such as: discussion bar, Baidu are known) etc..
The basic element includes branded network permeability index, brand word cloud, brand sentiment analysis (brand emotion word
Converge, brand emotion trend), brand hot topic, brand interactive medium seniority among brothers and sisters, propagate node seniority among brothers and sisters and other element.
The propagation node is ID that the network user registers on each media etc. with information transmission or dissemination of news
Node.
First data visualization module further includes information early warning module, is used for brand master by information early warning module
Body finds the sensitive information in the external world in time, achievees the purpose that handle rapidly.
The advertisement dissemination Observation Blocks include the second data acquisition module, the second information analysis module and second
Visualization model, second data acquisition module launch backstage for docking advertisement, and the advertisement for obtaining brand main body is launched
Information, second information analysis module launch data summarization, are classified, analyzed for customizing rule, external advertisement,
Second visualization model is for user by the analysis of the second information analysis module as a result, being presented with patterned way.
Advertisement impression information include ad material, basis launch data (show, click, consuming), conversion data, by everybody
Group's data and other information；
Analysis rule includes launching data trend, media dispensing data trend, the performance of material effect, TOP intention etc.；
The material effect performance, is the data for having polymerize the intention using same source material；
The source material is original image, video etc. that designer designs, these raw data are used to multiple advertisements
In intention.
The new media communication effect Observation Blocks include effect data collection module, third information analysis module and biography
Broadcast effect visualization model, effect data collection module, that is, third information collection module, communication effect visualization model, that is, third
Visualization model, the effect data collection module obtain commenting for release information for docking main information publication medium
By with other network interdynamic behaviors, the third information analysis module is classified, is analyzed for summarizing to information, described
Communication effect visualization model based on third information analysis module analysis as a result, present information agent transmissibility variation,
According to immediate feedback, communication strategy is adjusted.
The effect data collection module further includes customizing channel module, and the customization channel module can basis
Actual needs docks different media, obtains communication effect data.
The third information analysis module further includes customizing element module, and the customization element module is used for root
The element of effect observation is generated according to ad hoc rules.
The ad hoc rules includes soft literary quantity, propagation effect power statistics, article quantity, popular text under each channel
Chapter, comment keyword, sentiment analysis (emotion vocabulary, emotion trend), bean vermicelli analyze (Regional Distribution, gender, hobby), matchmaker
Body seniority among brothers and sisters and other element；
The described influence power statistics is to generate multiple indexes according to the heterogeneous networks behavior such as browsing, thumbing up, comment on, refer to, with
The extraneous influence power for the information that brand main body is issued from stage construction.
By using above-mentioned technical proposal,
Brand main image 1. (Strategy Center) module, including but not limited to following element:
1) brand permeability counts: statistics refers to index, interaction index, browsing index；Brand main body exists from different levels
Permeability/outer bound pair brand main body degree of awareness in network；
2) brand vocabulary: by participle technique, the keyword in netizen's viewpoint is extracted, the aggregation external world is for the main of brand main body
Impression；" brand main body " can be according to brand comparison brand strategy；
3) sentiment analysis: utilizing artificial intelligence technology, carries out sentiment analysis to the viewpoint on network, observes the network of brand main body
Public praise:
Emotion vocabulary: accumulation zone has main impression/viewpoint of emotional color；Accordingly, brand advertising master can check and make to product
Improvement with evaluation, for product.
Emotion trend: in statistics certain time period, the quantity of front vocabulary and negative vocabulary draws emotion trend curve；
Accordingly, the situation of change of brand main body observable internet word-of-mouth.
4) channel is ranked:
Temperature algorithm based on system counts penetration degree of the brand main body on each media outlets；Canal is provided for information agent
Road strategy, targetedly externally transmitting information (soft text popularization or advertisement promotion)；
5) propagate node ranking: according to the propagation node this system statistics in dispatch quantity and article temperature (browsing,
Interaction, comment etc.), count its liveness；According to its influence power of the data assessments such as the bean vermicelli quantity of propagation node in the media；Root
The liveness and influence power that node is propagated according to weight comprehensive analysis carry out ranking to each propagation node.Ranking accordingly, brand main body
The observable external world transmits the node situation of brand message, is conducive to pointedly carry out external information supervision and control.
6) brand topic/article ranking: according to network topics/article propagation condition (browsing, interaction, comment etc.), meter
Calculate this article/topic propagation effect power.Accordingly, the focus of the outer bound pair brand main body of brand main body observable, is conducive to improve
The strategy of information is externally transmitted in product, adjustment.
7) information search: input keyword carries out article retrieval；More information is understood conducive to brand main body.
2. advertisement dissemination is observed:
Analysis rule includes launching data trend, media dispensing data trend, the performance of material effect, TOP intention etc.；
1) it launches data trend: obtaining the dispensing data and account information of each intention, the data selected according to user at interface
Index and period generate data trend figure；
2) TOP intention: the sequence index selected according to user at interface carries out descending sort, selects preceding 5 intention, shows
Come；
3) material effect shows: using picture/video identification technology, the element is presented using the creative data of same material in polymerization
The dispensing effect data of material；Citing: existing intention 1 and intention 2 find 2 element of intention 1 and intention after recognizer calculates
Material content similarity drinks height, and determine that two intention use is all same " picture one ", then summarizes intention 1 and intention 2
Launch data, the effect data as " picture one " material；
3. new media communication effect Observation Blocks, including but not limited to following element:
1) influence power counts: to article/forum postings browsing, the heterogeneous networks behavior such as thumbs up, forwards, comments on and count,
Calculate browsing index, interaction index, comment index；Since different network behaviors reflects the network user couple to a certain extent
The degree of awareness of " information agent ", the platform describe a plurality of temperature curve accordingly, conducive to communication subject from stage construction itself
Propagation effect power；
2) dispatch quantity: statistics brand main body helps brand master in certain time period, the dispatch quantity on different media outlets
Body understands the level of effort under soft literary channels.
3) it comments on keyword: utilizing participle technique, extract the network user to the reflection viewpoint of article, be conducive to brand advertising master
Find audient's front contact and focus, the creation thought of the soft literary content of iteration；
4) media outlets are ranked: counting the dispatch quantity under each media outlets, soft literary propagation condition (comment, browses interaction) meter
Calculate propagation effect power index；Brand main body can according to dispatch quantity, (browsing index, interaction index, comment refer to influence index
Number) etc. different dimensions, check the influence power under each media outlets, be conducive to further adjust branding communication channel strategy；
5) article is ranked: being counted the communication effect data of each article, is calculated its propagation effect power；Brand main body can be according to influence power
The data such as index, pageview, comment amount carry out ranking to soft text.Brand main body observable external world point of interest, analysis user accordingly
Front contact, be conducive to further adjust brand it is soft text propagate content strategy；
6) analysis of each platform bean vermicelli attribute counts bean vermicelli information, including male to female ratio, region, age etc. on media platform；
Tactful support can be provided for marketing activity under brand subject organization line/advertisement dispensing.
The above is only a preferred embodiment of the present invention, protection scope of the present invention is not limited merely to above-mentioned implementation
Example, all technical solutions belonged under thinking of the present invention all belong to the scope of protection of the present invention.It should be pointed out that for the art
Those of ordinary skill for, several improvements and modifications without departing from the principles of the present invention, these improvements and modifications
It should be regarded as protection scope of the present invention.
Claims (10)
- The demo system 1. a kind of advertiser's brand moulding and amalgamation media interact, it is characterised in that: including brand main body shape As module, advertisement dissemination Observation Blocks and new media communication effect Observation Blocks, the brand main image module is used In the external information on collection network, brand image is drawn using each element, the advertisement dissemination Observation Blocks are used for The observation of advertisement delivery effect adjusts put-on method according to the feedback for launching effect immediately, and the new media communication effect is seen Module is examined for docking main information publication medium, the comment and other network interdynamic behaviors of release information are obtained, according to i.e. When feed back, adjust communication strategy.
- The demo system 2. advertiser's brand moulding according to claim 1 and amalgamation media interact, it is characterised in that: The brand main image module includes the first data acquisition module, first information analysis module and the first data visualization mould Block, first data acquisition module collect letter relevant to brand main body for establishing information collection station point on network Breath, the first information analysis module are classified, are analyzed, Data Integration is become for summarizing to extraneous feedback information The basic element of brand main image is drawn, first data visualization module with first information analysis module by being exported Basic element, draw main image, presented by the diagrammatic form of customization.
- The demo system 3. advertiser's brand moulding according to claim 2 and amalgamation media interact, it is characterised in that: The information collection station point includes News Publishing Web, from media platform and community, forum.
- The demo system 4. advertiser's brand moulding according to claim 2 and amalgamation media interact, it is characterised in that: The basic element includes branded network permeability index, brand word cloud, brand sentiment analysis, brand hot topic, brand Interactive medium seniority among brothers and sisters propagates node seniority among brothers and sisters and other element.
- The demo system 5. advertiser's brand moulding according to claim 4 and amalgamation media interact, it is characterised in that: The propagation node is the ID that the network user registers on each media.
- The demo system 6. advertiser's brand moulding according to claim 2 and amalgamation media interact, it is characterised in that: First data visualization module further includes information early warning module.
- The demo system 7. advertiser's brand moulding according to claim 1 and amalgamation media interact, it is characterised in that: The advertisement dissemination Observation Blocks include the second data acquisition module, the second information analysis module and the second visualization mould Block, second data acquisition module launch backstage for docking advertisement, obtain the advertisement impression information of brand main body, described The second information analysis module for customizing rule, data summarization is launched in external advertisement, is classified, is analyzed, described the Two visualization models are for user by the analysis of the second information analysis module as a result, being presented with patterned way.
- The demo system 8. advertiser's brand moulding according to claim 1 and amalgamation media interact, it is characterised in that: The new media communication effect Observation Blocks include effect data collection module, third information analysis module and communication effect can Depending on changing module, the effect data collection module obtains the comment of release information for docking main information publication medium With other network interdynamic behaviors, the third information analysis module is used to summarize information, is classified, analyzed, described Analysis of the communication effect visualization model based on third information analysis module is as a result, be presented the transmissibility variation of information agent, root According to immediate feedback, communication strategy is adjusted.
- The demo system 9. advertiser's brand moulding according to claim 8 and amalgamation media interact, it is characterised in that: The third information analysis module further includes customizing element module, and the customization element module is used for according to specific rule Then generate the element of effect observation.
- The demo system 10. advertiser's brand moulding according to claim 9 and amalgamation media interact, feature exist In: the ad hoc rules includes soft literary quantity, propagation effect power statistics, article quantity, popular article, comment under each channel Keyword, sentiment analysis, bean vermicelli analysis, media seniority among brothers and sisters and other element.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910278322.5A CN109829768A (en) | 2019-04-09 | 2019-04-09 | The moulding of advertiser's brand and amalgamation media interaction demo system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910278322.5A CN109829768A (en) | 2019-04-09 | 2019-04-09 | The moulding of advertiser's brand and amalgamation media interaction demo system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109829768A true CN109829768A (en) | 2019-05-31 |
Family
ID=66874894
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910278322.5A Pending CN109829768A (en) | 2019-04-09 | 2019-04-09 | The moulding of advertiser's brand and amalgamation media interaction demo system |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109829768A (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340531A (en) * | 2020-02-18 | 2020-06-26 | 精硕科技（北京）股份有限公司 | Method, device, computer storage medium and terminal for realizing brand analysis |
| CN113743980A (en) * | 2021-07-29 | 2021-12-03 | 深圳市东信时代信息技术有限公司 | Advertisement putting adjusting method and device, computer equipment and storage medium |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060190333A1 (en) * | 2005-02-18 | 2006-08-24 | Justin Choi | Brand monitoring and marketing system |
| US20110191417A1 (en) * | 2008-07-04 | 2011-08-04 | Yogesh Chunilal Rathod | Methods and systems for brands social networks (bsn) platform |
| CN102800009A (en) * | 2012-09-05 | 2012-11-28 | 宋梁 | Method for estimating brand show and brand influence through Internet |
| CN104252679A (en) * | 2013-06-30 | 2014-12-31 | 北京百度网讯科技有限公司 | Construction method and system of brand advertisement evaluation system |
-
2019
- 2019-04-09 CN CN201910278322.5A patent/CN109829768A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20060190333A1 (en) * | 2005-02-18 | 2006-08-24 | Justin Choi | Brand monitoring and marketing system |
| US20110191417A1 (en) * | 2008-07-04 | 2011-08-04 | Yogesh Chunilal Rathod | Methods and systems for brands social networks (bsn) platform |
| CN102800009A (en) * | 2012-09-05 | 2012-11-28 | 宋梁 | Method for estimating brand show and brand influence through Internet |
| CN104252679A (en) * | 2013-06-30 | 2014-12-31 | 北京百度网讯科技有限公司 | Construction method and system of brand advertisement evaluation system |
Non-Patent Citations (1)
| Title |
|---|
| 张信和: "新媒体时代的品牌融合化传播研究", 《广州广播电视大学学报2016年第3期（总第76期）》 * |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111340531A (en) * | 2020-02-18 | 2020-06-26 | 精硕科技（北京）股份有限公司 | Method, device, computer storage medium and terminal for realizing brand analysis |
| CN113743980A (en) * | 2021-07-29 | 2021-12-03 | 深圳市东信时代信息技术有限公司 | Advertisement putting adjusting method and device, computer equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN106980692B (en) | Influence calculation method based on microblog specific events | |
| CN111858960B (en) | Essential computing-oriented virtual community resource processing method and component crossing DIKW (DiKW) map | |
| CN102902691B (en) | Recommend method and system | |
| CN103678672B (en) | Method for recommending information | |
| CN108876526A (en) | Method of Commodity Recommendation, device and computer readable storage medium | |
| CN106126582A (en) | Recommend method and device | |
| CN103617289B (en) | Micro-blog recommendation method based on user characteristics and cyberrelationship | |
| CN107105318A (en) | A kind of video hotspot fragment extracting method, user equipment and server | |
| CN106104512A (en) | System and method for active obtaining social data | |
| CN103729360A (en) | Interest label recommendation method and system | |
| CN103365867A (en) | Method and device for emotion analysis of user evaluation | |
| CN102663026A (en) | Implementation method for directionally running internet advertisements | |
| CN103365936A (en) | Video recommendation system and method thereof | |
| CN103136435A (en) | System, method and game platform capable of recommending games in personalization mode | |
| CN109783539A (en) | Usage mining and its model building method, device and computer equipment | |
| CN101114295A (en) | Method for searching on-line advertisement resource and device thereof | |
| CN103970866B (en) | Microblog users interest based on microblogging text finds method and system | |
| CN106446189A (en) | Message-recommending method and system | |
| CN112434226A (en) | Network public opinion monitoring and early warning method | |
| CN109829768A (en) | The moulding of advertiser's brand and amalgamation media interaction demo system | |
| CN103870538A (en) | Method, user modeling equipment and system for carrying out personalized recommendation for users | |
| Farseev et al. | Somin. ai: Social multimedia influencer discovery marketplace | |
| CN109213953A (en) | A kind of modeling method of social networks multi information propagation model | |
| CN112104642A (en) | Abnormal account number determination method and related device | |
| CN110188268A (en) | A kind of personalized recommendation method based on label and temporal information |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20190531 |