CN109829091B - Evaluation method for electronic work spreading degree, computer storage medium and terminal - Google Patents
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Abstract
The invention provides an evaluation method of electronic work spreading degree, a computer storage medium and a terminal, which realize the evaluation of the electronic work spreading degree by analyzing the ductility and the effectiveness of manuscripts. The invention not only detects whether the manuscript is deleted, but also detects whether the manuscript is reprinted and the validity on the network, thereby more comprehensively and more accurately evaluating the network transmission degree of the manuscript. On the other hand, compared with the prior art that the network propagation degree of the manuscript is judged by detecting the reply number and the reading number of the manuscript, the evaluation method provided by the invention is not easy to control manually or tamper intentionally, so that the evaluation result is more real and credible, thereby helping a client judge the effectiveness of the manuscript propagation on a website and better reasonably allocating budget.
Description
Technical Field
The invention relates to the technical field of networks, in particular to an evaluation method for the propagation degree of electronic works, a computer storage medium and a terminal.
Background
With the continuous development of internet technology, the amount of electronic works distributed on the internet is increasing. Although the client spends a great deal of money sending the electronic works every year, there is no objective and effective method for judging the effectiveness of the electronic work draft in terms of the current technology.
At present, the methods for judging the effectiveness of electronic works generally comprise the following two methods: the method comprises the steps of judging the effectiveness of the manuscript by detecting whether the manuscript is deleted or not; the second method is to judge the effectiveness of the manuscript by detecting the reply number and the reading number of the manuscript.
However, the above two existing methods for evaluating the effectiveness of the manuscript have certain defects, such as: the method I is too wide, whether the manuscript is deleted is actually a necessary basic requirement of the electronic work, so that the validity of the manuscript cannot be actually judged; in the second method, the reading number and the reply number are supported, but the reading number and the reply number are easily changed or manually controlled by a third party or a beneficiary, so that the judgment reliability is greatly reduced. In addition, both the first method and the second method need to spend a large amount of manpower and material resources to check each manuscript to be realized, so that the judgment cost is too high.
Disclosure of Invention
In view of the above-mentioned shortcomings of the prior art, the present invention provides an evaluation method, a computer storage medium and a terminal for evaluating the spreading degree of electronic works, which are used to solve the problem that the spreading degree of manuscripts cannot be evaluated accurately and effectively in the prior art.
To achieve the above and other related objects, the present invention provides a method for evaluating a degree of dissemination of an electronic work, comprising: step 1: analyzing whether the electronic works distributed at one or more websites are extended to other websites so as to evaluate the transmission degree of the electronic works; and/or, step 2: the effectiveness of an electronic work on one or more websites being published is analyzed to assess the extent of dissemination of the electronic work.
In an embodiment of the present invention, step 1 specifically includes: step 11: searching the electronic works based on one or more websites preset to contain a search function to obtain one or more search results; step 12: counting the number of the search results matched with the electronic works, and comparing the number with the number of the issued electronic works; step 13: and if the number of the former is larger than that of the latter, evaluating the transmission effectiveness of the electronic work.
In an embodiment of the present invention, the electronic work includes a release title and a release link; the step 12 specifically includes: step 121: acquiring the content of the electronic works in the link according to the release link, judging whether the released electronic works are deleted based on whether the content of the electronic works comprises the release title, and generating a unique website name of the electronic works based on the release link and a preset website name database; step 122: searching in the preset website with the searching function according to the release title to obtain one or more searching results; step 123: counting the number of result items of which the titles of the search results are matched with the release titles and/or the website names of the search results are matched with the unique website names of the electronic works; wherein the content of the result item includes the publication title.
In an embodiment of the present invention, step 2 specifically includes: step 21: searching in a preset website with a searching function according to the keywords to obtain a plurality of searching results, and enabling all the searching results or a preset number of searching results selected in all the searching results according to the position sequence to be a searching result set; the set of search results includes a first search result that matches the electronic work and a second search result that does not match the electronic work; step 22: calculating a valid value and a concentration value of the issued electronic work based on the search result set so as to evaluate the propagation degree of the electronic work; the effective value is used for representing the degree of the front position of each first search result matched with the electronic work in the whole search result set; the density value is used for representing the proportion of the number of the first search results matched with the electronic work to the total number of the whole search result set.
In an embodiment of the present invention, the calculation manner of the keyword effective value in step 22 includes:
step 221: a valid value for each search result in each search result page is calculated,
wherein x is i An assignment indicating the ith search result in the page;
step 222: calculating the weighted effective value of each search result according to the weight of the search result page in all the search result pages,
wherein,
weight j represents the weight, x, of the jth search result page in all the search result pages ij Representing an assignment of an ith search result in a jth search result page; and the effective value of the search result matched with the electronic work is the effective value of the first search result.
In an embodiment of the present invention, the calculation method of the keyword concentration value in step 22 includes:
In an embodiment of the present invention, the method further includes: analyzing effective values and concentration values of a plurality of keywords, and respectively obtaining analysis result information; and classifying the keywords according to the analysis result information, wherein the classified result information is used for a user to formulate a future keyword release strategy.
In an embodiment of the present invention, the method includes: searching based on a plurality of keywords to obtain a plurality of search result sets, classifying each search result set according to media website names, and calculating effective values of each media website in each search result set; summing up effective values of the media websites in each search result set to obtain website effective values of the media websites, and sequencing according to the size of the website effective values; the formula of the effective value of the website is as follows:
wherein,
representing the effective value of each media website in each keyword search result set,
and the effective value of each media website is represented as the effective value of the website after the effective values in each keyword search result set are summed.
In an embodiment of the invention, the method further includes: calculating the cost analysis value of each website based on the effective value sum of each website; the calculation formula of the cost analysis value of each investment website is as follows:
where Cost represents the Cost of investing in the website.
To achieve the above and other related objects, the present invention provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method for evaluating the degree of dissemination of an electronic work.
To achieve the above and other related objects, the present invention provides an electronic terminal, including a processor and a memory; the memory is used for storing computer programs, and the processor is used for executing the computer programs stored by the memory so as to enable the electronic terminal to execute the evaluation method of the electronic work propagation degree.
As described above, the method for evaluating the degree of propagation of electronic works, the computer storage medium, and the terminal of the present invention have the following advantages: the invention realizes the evaluation of the spreading degree of the electronic works by analyzing the extensibility and the effectiveness of the manuscript. The invention not only detects whether the manuscript is deleted, but also detects whether the manuscript is reprinted and the validity on the network, thereby more comprehensively and more accurately evaluating the network transmission degree of the manuscript. On the other hand, compared with the prior art that the network propagation degree of the manuscript is judged by detecting the reply number and the reading number of the manuscript, the method provided by the invention is not easy to artificially control or intentionally tamper, so that the evaluation result is more real and credible.
Drawings
Fig. 1 is a schematic flow chart illustrating a method for evaluating the degree of propagation of an electronic work according to an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a method for evaluating a propagation level of an electronic work based on extensibility according to an embodiment of the present invention.
FIG. 3 is a diagram illustrating search results according to an embodiment of the invention.
Fig. 4 is a flowchart illustrating an exemplary method for evaluating a transmission degree of an electronic work based on effectiveness according to an embodiment of the present disclosure.
Fig. 5 is a schematic diagram of an effective value-concentration value matrix analysis according to an embodiment of the present invention.
Fig. 6 is a schematic structural diagram of an electronic terminal according to an embodiment of the invention.
Description of the element reference numerals
61. Processor with a memory for storing a plurality of data
62. Memory device
63. Transceiver
64. Communication interface
65. System bus
S11 method step
Method steps S21 to S23
Method steps S41 to S42
Detailed Description
The embodiments of the present invention are described below with reference to specific embodiments, and other advantages and effects of the present invention will be easily understood by those skilled in the art from the disclosure of the present specification. The invention is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present invention. It is to be noted that the features in the following embodiments and examples may be combined with each other without conflict.
It should be noted that the drawings provided in the following embodiments are only for illustrating the basic idea of the present invention, and the components related to the present invention are only shown in the drawings rather than drawn according to the number, shape and size of the components in actual implementation, and the type, quantity and proportion of the components in actual implementation may be changed freely, and the layout of the components may be more complicated.
The invention provides an evaluation method for the propagation degree of electronic works, a computer-readable storage medium and a terminal, which are mainly used for evaluating the propagation degree of the electronic works on a network. It should be noted that the electronic works described in the present invention refer to works existing in a network in an electronic form, such as articles, manuscripts, video materials, audio materials, or pictures, and the like, wherein the manuscripts may be news manuscripts, official manuscripts, announcement manuscripts, and the like; the transmission degree of the invention mainly refers to the transmission degree based on the network, and can be used for measuring the effectiveness of the electronic works on the network.
The above is a brief summary of the usage of the present invention, and the following takes the official documents in electronic works as examples, and combines specific embodiments to describe the implementation and implementation principles of the present invention.
Fig. 1 shows a schematic flow chart of a method for evaluating the degree of propagation of an electronic work according to an embodiment of the present invention. It should be noted that the method for evaluating the electronic work propagation degree of the present invention is applied to an intelligent terminal, such as a server, a notebook computer, a pad computer, or a mobile terminal. The evaluation method specifically comprises the following steps:
s1: analyzing whether the electronic works distributed at one or more websites are extended to other websites so as to evaluate the transmission degree of the electronic works; and/or
S2: the effectiveness of an electronic work on one or more websites being published is analyzed to assess the extent of dissemination of the electronic work.
The invention can evaluate the spreading degree of the electronic works only by analyzing the extensibility of the electronic works on the network, can evaluate the spreading degree of the electronic works only by analyzing the effectiveness of the electronic works on the network, and can evaluate the spreading degree of the electronic works by analyzing the extensibility and the effectiveness of the electronic works on the network. Only one evaluation method is adopted to evaluate the propagation degree, the calculation efficiency is high, and the evaluation speed is high; the propagation degree is evaluated by combining two evaluation methods, so that the evaluation result is more accurate; the following explains the implementation steps of the two evaluation methods separately.
Fig. 2 is a schematic flow chart showing a method for evaluating the propagation degree of an electronic work based on extensibility according to an embodiment of the present invention. The extensibility analysis mainly analyzes whether the official documents are reprinted by other websites after the user submits the official documents, and the extensibility of the official documents issued by the user can be judged by judging whether the number of the user documents searched by one or more websites with the searching function is more or less than the number of the documents initially issued by the user. Specifically, the evaluation method comprises the following steps:
s11: and searching the electronic works based on one or more preset websites with search functions to obtain one or more search results.
The preset website with the search function refers to a website with the search function, such as a hundred-degree website, a first website of today, a microblog website, or a *** website, where the user needs to query the extensibility of the manuscript of the user. It should be noted that the website described in the present invention may be a portal website in a web page format, or may be an APP website of a client; for example, the Baidu website may be a Baidu webpage of a computer or a Baidu APP of a client, which is not limited in the present invention.
Specifically, after a official manuscript is written, a user can publish the official manuscript to one or more websites, and an intelligent terminal executing the evaluation method needs to acquire three information, namely a manuscript sending title, a manuscript sending link and a website needing to inquire the extensibility of the manuscript.
The intelligent terminal can utilize the submission link to execute the following 2 tasks: the first is that the article content in the manuscript link is captured, and the article content is matched with the manuscript title, and the current network state of the official manuscript is judged to be successful in release or deleted according to the matching degree. And matching a unique website name according to the short name of the draft link and a preset website name database.
And the intelligent terminal learns the website with the search function for researching the manuscript extensibility according to the software instruction of the user. Therefore, the intelligent terminal automatically searches in the website with the search function according to the posting title, and accordingly one or more search results are obtained. The search results are shown in FIG. 3, which includes title, content, short links, and full links, etc., wherein the full links are only visible to the web crawler and are not shown. The web crawler, also known as a web spider or a web robot, is a program or script for automatically capturing web information according to certain rules.
Generally, to improve the evaluation efficiency, the intelligent terminal selects the top n results of all search results to be used for evaluation analysis. However, it should be noted that in other embodiments, all search results may be used for evaluation analysis. In addition, the intelligent terminal selects the first n results in all the search results, and the values can be fixed values or variable values. In the latter case, the value of n may be contingent on the user posting, for example: if the number of the user releases is 2, the value of n can be set to be 100; however, if the number of user releases is 20, the value of n may be set to 1000, and so on. Of course, the above examples are only for better understanding of the solution of the present invention by those skilled in the art, and are not intended to limit the scope of the present invention.
S12: and counting the number of the search results matched with the electronic works, and comparing the number with the number of the issued electronic works.
In this step, the intelligent terminal matches the n selected search results with the posting title provided by the user and the unique website name generated by the posting link. If the title of the manuscript matches with the unique website name, the search result is represented as the official document originally published by the user, and if the title of the manuscript matches with the title of the manuscript but the unique website name does not match with the title of the manuscript, the search result is represented as the document transferred from the official document originally published. However, it should be noted that the content of each search result needs to include a distribution title, that is, it is ensured that the content after the search result is opened is not empty, not a messy code, or other invalid situations.
To facilitate understanding by those skilled in the art, the content of step S12 is further explained below in conjunction with a specific embodiment. In this embodiment, the customer issues documents with title T on 10 websites A1, A2 … … and a10, respectively. When judging whether the search result is matched with the electronic works issued by the client, the intelligent terminal mainly executes the following steps:
1) A search is performed according to the issue title, and it is assumed that 5 pieces of manuscripts whose titles coincide with the issue title of the client are acquired in the search result, and that the 5 pieces of manuscripts are located at the web sites A1, A2, A3, A4, and a11, respectively.
2) And opening manuscripts of which the 5 titles are consistent with the manuscript titles of the clients, and capturing the contents of the manuscripts.
3) And judging whether the contents of the captured manuscript contain the manuscript title of the client or not. In the present embodiment, it is assumed that the content opened in the sites A2, A3, A4, and a11 includes the client distribution title T, but the content opened in the site A1 does not include the client distribution title T.
4) If the electronic works comprise the manuscript title of the client, the manuscript is matched with the electronic works published by the client; if the manuscript title of the client is not included, the manuscript does not match with the electronic work issued by the client. Therefore, the number of manuscripts that are finally matched with the electronic works distributed by the client is 4 in the embodiment.
S13: if the number of the former is larger than that of the latter, evaluating the effectiveness of the transmission of the electronic work. That is, if the number of documents matched in the n search results by the intelligent terminal is greater than the number of the official documents originally published by the user, the official documents are reprinted, so that the official documents can be proved to have extensibility. It should be noted that, if the number of documents matched in the n search results by the intelligent terminal is less than or equal to the number of official documents originally issued by the user, the method does not necessarily mean that the official documents are ineffectively propagated, and it may be that partial propagation is effective or that propagation is ineffectively propagated.
Still by way of example in the above embodiment, although the number of documents that are finally counted to match the electronic work distributed by the client is only 4, which is smaller than the number of documents originally distributed. However, in this embodiment, since the site a11 does not belong to the list of sites distributed by the client, the site a11 belongs to the transferred document. Therefore, in this case, although the number of searched documents is smaller than the number of documents to be initially distributed, since the documents are transferred to a certain extent, it is effective to be partially distributed. In another embodiment, if none of the manuscripts in the search results are reprinted and the number of the search results is less than the number of the electronic works published, it indicates that the electronic works published by the client are not reprinted, and part of the electronic works are deleted, so that the electronic works are not distributed efficiently.
Compared with the prior art that whether the manuscript is deleted is detected to judge the network propagation degree of the manuscript, the evaluation method provided by the invention is more comprehensive, not only whether the manuscript is deleted is detected, but also whether the manuscript is reprinted is detected, so that the network propagation degree of the manuscript is more comprehensively and accurately evaluated. On the other hand, compared with the prior art that the network propagation degree of the manuscript is judged by detecting the reply number and the reading number of the manuscript, the evaluation method provided by the invention is not easy to control manually or tamper intentionally, so that the evaluation result is more real and credible. It should be noted that the network propagation degree evaluation method provided by the present invention is better than the conventional detection method, but the present invention does not exclude the possibility of using the conventional detection method. That is, the invention can also apply the data such as the manuscript reading amount and the reply amount recorded in the traditional detection method to the technical scheme of the invention, and the manuscript reading amount and the reply amount are also considered when detecting whether the manuscript is deleted or whether the manuscript is reprinted, and the propagation degree of the manuscript is comprehensively considered after weighting various factors.
As described above, the present invention can evaluate the network propagation degree of the document not only by evaluating the ductility of the document but also by evaluating the effectiveness of the document, and the following explains how to evaluate the effectiveness of the document.
The manuscript validity mainly means whether the user can effectively find the manuscript issued by the user according to the keyword after the user issues the official manuscript. It is well known that every article issued by a user has its purpose, for example, an article written for a powerful water replenishing function of a certain brand of makeup or a power saving function highlighted for a certain brand of home appliance. After the manuscript is published, the manuscript can be found in 2 ways, namely, directly on a designated page of a published website and searching according to keywords. The first approach is that the consumer must go to the designated page to see the manuscript, so the propagation effect is very limited, and the second approach is more reasonable. Therefore, the invention analyzes the effectiveness of the corresponding manuscript aiming at the second way.
Taking the above written article for a powerful moisturizing function of a certain makeup brand as an example, a consumer inputs the question of "what mask moisturizes best" in a website with a search function, and can obtain a plurality of search results. Analyzing whether all or part of the search results can find the manuscript written for the powerful water replenishing function of a certain makeup brand. If the position of the manuscript can be found, the position front-back relation can further explain the propagation degree of the manuscript.
As shown in fig. 4, a schematic flow chart of an evaluation method for an electronic work propagation degree based on effectiveness according to an embodiment of the present invention is shown, where the method includes:
s41: and searching in a preset website with a searching function according to the keywords to obtain a plurality of searching results. Setting all search results or a preset number of search results selected from all search results according to the position sequence as a search result set; the set of search results includes a first search result that matches the electronic work and a second search result that does not match the electronic work.
S42: calculating effective values and concentration values of keywords based on the search result set so as to evaluate the propagation degree of the electronic works; the effective value of the keyword is used for representing the degree of the front position of the keyword in the search result set; the concentration value of the keyword is used for representing the proportion of the number of the first search results matched with the electronic work to the total number of the search result sets.
Taking all the official manuscripts issued by the user in the past one year as an example, the intelligent terminal acquires the submission title, the submission link, the keyword aiming at each manuscript and any website with the searching function of the effectiveness of the manuscript to be inquired of the public manuscripts issued by the user in the past one year; the intelligent terminal specifically executes the following steps:
step 1: the 4 elements of the manuscript title, the manuscript link, the key words aiming at each manuscript and the website with the searching function of the effectiveness of the manuscript to be inquired are imported into the evaluation system. The evaluation system is a software system for executing an evaluation method of the electronic work propagation degree.
And 2, step: and crawling n pages or n lines of search results obtained according to the keyword search on the website with the search function and the effectiveness of the manuscript to be inquired by the web crawler. Let all n pages or n lines of search results or select a plurality of search results ranked in front as a search result set, the present embodiment calculates the validity of the keyword and the official document based on the search result set. The search result set comprises a first search result matched with the official documents and a second search result not matched with the official documents. It should be noted that the first search result matched with the official document is precisely matched with the published document, and the precise matching means that the title and the domain name of the first search result are both consistent with the title and the domain name of the published document.
For example, if the user publishes 3 public affair manuscripts, the public affair manuscripts titled "the brand a smart watch is more comfortable" are respectively published on the X1 website, the public affair manuscripts titled "the brand a smart watch is more beautiful" are respectively published on the X2 website, and the public affair manuscripts titled "the brand a smart watch is more wiser" are published on the X3 website. The "smart watch" is used as a keyword to search on a preset website, assuming that 50 search results are obtained, wherein only the titles and domain names of 2 articles are completely matched with the official documents issued by the client, so that the number of the first search results is 2, and the number of the second search results is 48 in this embodiment.
And step 3: and classifying the search results and importing the search results into an evaluation system, wherein each search result comprises information such as a title, content, short links, complete links and the like.
And 4, step 4: and calculating an effective value of each search result, wherein the calculation process of the effective value is as follows:
Note that, for x i The assignment of (1) can adopt a subjective assignment method or an objective assignment method, which is not limited by the present invention. The subjective assignment method is that the original data for calculating the weight is obtained by subjective judgment of an evaluator mainly according to experience, such as a subjective weighting method, an expert survey method, an analytic hierarchy process, a comparative weighting method, a multivariate analysis method, a fuzzy statistical method and the like. The objective assignment method is to calculate the original data of the weight from the actual data of the evaluation index in the evaluation process, for example, a variance method, a principal component analysis method, an entropy method, a CRITIC method, etc. can be used.
And 5: and matching according to the submission link, the short link in the search result and a website name database built in the evaluation system to match the names of primary, secondary and tertiary internet websites so as to obtain the unique website name.
Step 6: and calculating the effective value and the specific position of each official manuscript issued by the user in the evaluation system, and deriving the effective value and the specific position report of each official manuscript.
And 7: and obtaining the effective value and the concentration value of each corresponding keyword according to the effective value and the specific position of each official manuscript. The effective value of the keyword is used for representing the degree of the front position of the keyword in the search result set; the concentration value of the keyword is used for representing the proportion of the number of the first search results matched with the electronic work to the total number of the search result sets.
The effective value of the keyword is calculated by the following steps:
a valid value for each search result in each search result page is calculated,
wherein x is i An assignment indicating the ith search result in the page;
calculating the weight of each search result in the search result page according to the weight of the search result page in all the search result pagesThe effective value of the weight is,
wherein, weight j Represents the weight, x, of the jth search result page in all the search result pages ij Representing the assignment of the ith search result in the jth search result page.
The way of calculating the concentration value of the keyword is as follows: calculating a number of occurrences of a brand associated with the keyword in a search result set, comprising:
wherein, y 1 Represents the first search result, counts of y 1 Representing a number of first search results that match the electronic work; y represents the first search result or the second search result, and Total y represents the Total number of search results in the search result set.
And 8: repeating the steps 1 to 7, thereby obtaining the effective value trend and the concentration value trend of the keywords in a period of time. If the effective value trend is an ascending trend, the effectiveness of the keyword is continuously improved, and the network propagation degree of the official manuscript is continuously improved; if the concentration value trend is an ascending trend, the concentration value of the keyword is continuously promoted, the higher the replacing difficulty of the brand status in the customs manuscripts published by the user is, the higher the network propagation degree of the customs manuscripts is.
In practical applications, there are usually a plurality of keywords, and by executing the above steps 1 to 8 a plurality of times, effective values and density values of the plurality of keywords can be obtained.
For example, if there are 10 keywords, the effective value and the concentration value of the 10 keywords are obtained, and then the average effective value and the average concentration value of the 10 keywords are obtained. Then, it can be determined that the keyword corresponding to the effective value higher than the average effective value is the keyword with better effect, that is, the keyword has already reached a certain effect with limited cost investment, so that the input amount of the keyword can be reduced or stopped; the keyword corresponding to the effective value lower than the average effective value has a poor effect, that is, the keyword is not delivered to the target effect, so that the delivery amount of the keyword can be increased to obtain a better delivery effect. Based on a similar principle, it can be determined that the keyword corresponding to the concentration value higher than the average concentration value is the keyword with higher difficulty to be replaced, and the concentration value of the keyword has reached a certain effect under the limited cost, so that the input amount of the keyword can be reduced or stopped, otherwise, the input amount can be increased.
It should be noted that the effective value and the concentration value may be used individually to evaluate the degree of network propagation, or may be used in combination to evaluate the degree of network propagation. In the scheme of jointly evaluating the network propagation degree by combining the two matrixes, the network propagation degree can be analyzed through the matrixes, so that a targeted strategy can be implemented for different matrix blocks.
Preferably, the method for evaluating the degree of dissemination of the electronic work further comprises: classifying the first search results according to website names; and summing the effective values corresponding to the websites to obtain the effective value sum of the websites, and arranging according to the size of the effective value sum. The more front the website is arranged, the wider the network spread degree obtained by the user who puts the website on, and the better the spread effect.
It should be noted that the sum of the effective values of the websites may be for only one keyword or for a keyword class composed of a plurality of keywords. For example: a plurality of keywords put in by a user are respectively an X brand dumbbell, an X brand elliptical and an X brand treadmill; the keywords released by the user can be classified into the category of X brand fitness equipment, so that the keywords can be summarized and analyzed, all search results of the keywords can be known to be composed of which websites according to the keywords provided by the user, and then the most effective released websites of the keywords can be analyzed.
The formula for the sum of the effective values is as follows:
wherein,
representing the effective value of each media website in each keyword search result set,
and the effective value of each media website is represented as the effective value of the website after the effective values in each keyword search result set are summed.
In this embodiment, the Singal website is used as the media website to be analyzed to calculate the effective website value. Searching in websites with search functions based on keywords 'X brand dumbbell', 'X brand elliptical machine' and 'X brand treadmill' to obtain 3 search result sets, wherein each search result set comprises a plurality of search results, each search result obtains an effective value through calculation, each search result set is classified according to media websites, and therefore the sum of effective values of the search results corresponding to Sina websites can be obtained, namely the effective value of the Sina websites in each search result set
Adding the 3 effective values to obtain the website effective value of the Xinlang website for the keyword of the category of the X brand fitness equipment
Preferably, the method for evaluating the degree of dissemination of the electronic work further comprises: calculating a cost analysis value of each website based on the sum of the effective values of each website; the calculation formula of the cost analysis value of each investment website is as follows:
where Cost represents the Cost (spending) of the user investing in the website. That is, in the present embodiment, the customers pay the same costIn this case, the higher the sum of the effective values corresponding to the obtained website is, the lower the cost analysis value is, the more worthy the website is to deliver the electronic works, and otherwise, the less worthy the website is to deliver the electronic works.
Based on the analysis of the cost analysis value, it is possible to analyze how the investment result of the posting fee the user spends at each website. It should be noted that the cost analysis value in this embodiment can be used not only for summarizing and analyzing past investment behaviors, but also for predicting and guiding future investment behaviors. For example: and the cost analysis value analysis shows that the cost analysis value of the user on a certain website is unsatisfactory, and the user can adaptively abandon the investment of the website in future investment.
Fig. 5 shows a schematic diagram of an effective value-concentration value matrix analysis according to an embodiment of the present invention. In this embodiment, a plurality of documents are selected to perform two-dimensional analysis of effective values and concentration values, i.e., the effective values and concentration values of the documents placed on each media website are analyzed. The horizontal axis of the matrix represents density values, the farther from the origin on the horizontal axis represents higher or lower density values, the vertical axis of the matrix represents effective values, and the farther from the origin on the vertical axis represents higher or lower effective values. And putting each media website into a proper quadrant according to the calculation result of the effective value and the concentration value of each manuscript put in each media website, thereby obtaining the matrix chart shown in the figure 5.
In this embodiment, in the 4 matrix blocks into which the effective value-concentration value matrix is divided, the effective values and the concentration values calculated by the media websites placed in the lower left corner matrix block are poor, that is, the media networks have poor propagation degree, and it can be considered that the media networks are not placed any more; effective values and concentration values obtained by calculation of all media websites placed in the upper right corner matrix block are all better, namely the network propagation degree of the media websites is better to belong to a strong website, and the media websites can be preferentially selected; effective values obtained by calculation of all media websites placed in the upper left corner matrix block are good, but concentration values are poor, namely the positions of the media websites appearing in the search result are obvious, but the number of the media websites appearing in the search result is small, the media websites have high influence, and the media websites are suitable for manuscripts needing to improve the influence; the effective values calculated by all the media websites placed in the lower right corner matrix block are poor, but the concentration values are all good, namely the media websites appear in the search results in significant quantity but not good positions, and the media websites have high quantity advantages and are suitable for issuing manuscripts expected to be displayed in large quantity. The user can specify corresponding strategies for different matrix blocks, and the method is clear at a glance, efficient and accurate.
The effective value-concentration value matrix in the embodiment is obtained by calculating the effective value and the concentration value of each media website in the search result, and each media network is classified into a corresponding quadrant according to the effective value-concentration value matrix, and the classification result information is not only used for a user to know past investment results, but also used for the user to make a future media website release strategy. It should be noted that, regarding the analysis of the concentration value of each media website, it can be obtained based on the calculation principle similar to the website effective value of the media website, that is, the sum of the concentration values of each media website in all search result sets based on a plurality of keywords is used to represent the comprehensive analysis of the concentration of each website based on a plurality of keywords, and the calculation formula is expressed as: sum _ counts _ pct y1= ∑ counts _ pct y1.
Those of ordinary skill in the art will understand that: all or part of the steps for implementing the above method embodiments may be performed by hardware associated with a computer program. The aforementioned computer program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Fig. 6 is a schematic structural diagram of an electronic terminal according to an embodiment of the invention. The electronic terminal includes: a processor 61, a memory 62, a transceiver 63, a communication interface 64, and a system bus 65; the memory 62 and the communication interface 64 are connected with the processor 61 and the transceiver 63 through the system bus 65 and complete mutual communication, the memory 62 is used for storing computer programs, the communication interface 64 and the transceiver 63 are used for communicating with other devices, and the processor 61 is used for operating the computer programs, so that the electronic terminal executes the steps of the method for evaluating the propagation degree of the electronic work.
The above-mentioned system bus may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The system bus may be divided into an address bus, a data bus, a control bus, and the like. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus. The communication interface is used for realizing communication between the database access device and other equipment (such as a client, a read-write library and a read-only library). The memory may include a Random Access Memory (RAM), and may further include a non-volatile memory (non-volatile memory), such as at least one disk memory.
The processor may be a general-purpose processor, and includes a Central Processing Unit (CPU), a Network Processor (NP), and the like; the integrated circuit may also be a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, or discrete hardware components.
In summary, the method for evaluating the propagation degree of electronic works, the computer storage medium and the terminal provided by the invention can detect whether the manuscript is deleted or not, and also can detect whether the manuscript is reprinted or not and the validity of the manuscript on the network by analyzing the ductility and the validity of the manuscript, thereby more comprehensively and more accurately evaluating the network propagation degree of the manuscript. On the other hand, compared with the prior art that the network propagation degree of the manuscript is judged by detecting the reply number and the reading number of the manuscript, the evaluation method provided by the invention is not easy to control manually or tamper intentionally, so that the evaluation result is more real and credible. Therefore, the invention effectively overcomes various defects in the prior art and has high industrial utilization value.
The foregoing embodiments are merely illustrative of the principles and utilities of the present invention and are not intended to limit the invention. Any person skilled in the art can modify or change the above-mentioned embodiments without departing from the spirit and scope of the present invention. Accordingly, it is intended that all equivalent modifications or changes which can be made by those skilled in the art without departing from the spirit and technical spirit of the present invention be covered by the claims of the present invention.
Claims (6)
1. An evaluation method for the spreading degree of electronic works is characterized by comprising the following steps:
step 1: analyzing whether the electronic works published on one or more websites are extended to other websites so as to evaluate the transmission degree of the electronic works; the method comprises the following steps: step 11: searching the electronic works based on one or more websites preset to contain a search function to obtain one or more search results; step 12: counting the number of the search results matched with the electronic works, and comparing the number with the number of the issued electronic works; step 13: if the number of the former is larger than that of the latter, evaluating the effective transmission of the electronic works; the electronic work comprises a release title and a release link;
the step 12 specifically includes: step 121: acquiring the content of the electronic works in the link according to the release link, judging whether the released electronic works are deleted based on whether the content of the electronic works comprises the release title, and generating a unique website name of the electronic works based on the release link and a preset website name database; step 122: searching in the preset website with the searching function according to the release title to obtain one or more searching results; step 123: counting the number of result items of which the titles are matched with the release titles and/or the website names are matched with the unique website names of the electronic works in the search results; wherein the content of the result item includes the publication title; and/or, step 2: analyzing the effectiveness of the electronic works on one or more published websites to evaluate the degree of dissemination of the electronic works; the method comprises the following steps: step 21: searching in a preset website with a searching function according to the keywords to obtain a plurality of searching results, and enabling all the searching results or a preset number of searching results selected in all the searching results according to the position sequence to be a searching result set; the set of search results includes a first search result that matches the electronic work and a second search result that does not match the electronic work; step 22: calculating a valid value and a concentration value of the issued electronic work based on the search result set so as to evaluate the propagation degree of the electronic work; the effective value is used for representing the degree of the front position of each first search result matched with the electronic work in the whole search result set; the concentration value is used for representing the proportion of the number of the first search results matched with the electronic work to the total number of the whole search result set;
the calculation method of the effective value in step 22 includes: step 221: a valid value for each search result in each search result page is calculated,
wherein x is i An assignment indicating the ith search result in the page; step 222: calculating the weighted effective value of each search result according to the weight of the search result page in all the search result pages,
wherein,
weight j represents the weight, x, of the jth search result page in all the search result pages ij Representing an assignment of an ith search result in a jth search result page; the effective value of the search result matched with the electronic work is the effective value of the first search result;
the calculation method of the keyword concentration value in step 22 includes:
wherein, y 1 Representing the first search result, counts of y 1 Representing a number of first search results that match the electronic work; y represents the first search result or the second search result, and Total y represents the Total number of search results in the search result set.
2. The method of assessing the extent of dissemination of an electronic work according to claim 1, wherein said method further comprises:
analyzing effective values and concentration values of a plurality of keywords, and respectively obtaining analysis result information;
and classifying the keywords according to the analysis result information, wherein the classified result information is used for a user to formulate a future keyword release strategy.
3. The method of assessing the extent of dissemination of an electronic work according to claim 1, wherein said method further comprises:
searching based on a plurality of keywords to obtain a plurality of search result sets, classifying each search result set according to media website names, and calculating effective values of each media website in each search result set;
summing up effective values of the media websites in each search result set to obtain website effective values of the media websites, and sequencing according to the size of the website effective values;
the formula of the effective value of the website is as follows:
wherein,
representing the effective value of each media website in each keyword search result set,
and the effective value of each media website is represented as the effective value of the website after the effective values in each keyword search result set are summed.
4. The method of assessing the extent of dissemination of an electronic work according to claim 3, wherein said method further comprises:
calculating the cost analysis value of each website based on the effective value sum of each website; the calculation formula of the cost analysis value of each investment website is as follows:
where Cost represents the Cost of investing in the website.
5. A computer-readable storage medium on which a computer program is stored, the program, when executed by a processor, implementing a method of assessing the extent of dissemination of an electronic work according to any one of claims 1 to 4.
6. An electronic terminal, comprising: a processor and a memory;
the memory is used for storing a computer program, and the processor is used for executing the computer program stored by the memory so as to enable the electronic terminal to execute the evaluation method for the propagation degree of the electronic work according to any one of claims 1 to 4.
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| CN107967364A (en) * | 2017-12-22 | 2018-04-27 | 新华网股份有限公司 | Web documents transmissibility appraisal procedure and device |
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