CN109783743A - Task management method, device, storage medium and computer equipment are promoted on line - Google Patents
Task management method, device, storage medium and computer equipment are promoted on line Download PDFInfo
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- CN109783743A CN109783743A CN201910040745.3A CN201910040745A CN109783743A CN 109783743 A CN109783743 A CN 109783743A CN 201910040745 A CN201910040745 A CN 201910040745A CN 109783743 A CN109783743 A CN 109783743A
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Abstract
The present invention provides and promotes task management method on a kind of line, comprising: receives the promotion message unique identification of the correspondence accession page returned by visitor's terminal；The promotion message unique identification is parsed, the related information of the corresponding accession page is extracted；By the related information saving to preset popularization record sheet；Wherein, the related information includes promotion message URL, pushing hands ID and pushing hands grade；It obtains and is saved in preset time period to all related informations for promoting record sheet；According to all related informations, the popularization achievement for promoting task in the preset time period on the line is counted.This method can simply and rapidly know promotional content on the corresponding line of accession page of the accessed browsing of visitor, the pushing hands grade of the corresponding pushing hands of accession page and pushing hands, to realize the statistics promoted task on line and promote achievement, the promotion effect to transfer the popularizations enthusiasm of extension worker on line, further increasing on line popularization task provides strong technical support.
Description
Technical field
The present invention relates to field of computer technology, specifically, the present invention relates on a kind of line promote task management method,
Device, computer readable storage medium and computer equipment.
Background technique
With the fast development of Internet technology, more and more marketing, popularization activity on line by completing, it is desired to be able to
Preferable promotion effect is played in short time.
However, for the initiator for promoting task on line, due to lacking for promoting achievement statistics and promotion effect analysis
Method, often can not the popularization path of extension worker and achievement on call wire, promotion method is unable to fully on existing line
The popularization enthusiasm of extension worker is transferred, and then influences the promotion effect for promoting task on line.
Summary of the invention
It is that at least can solve above-mentioned one of technological deficiency, the present invention provides promote task on the line of following technical scheme
Management method and corresponding device, computer readable storage medium and computer equipment.
The embodiment of the present invention promotes task management method on a kind of line according on one side, providing, including walks as follows
It is rapid:
Receive the promotion message unique identification of the correspondence accession page returned by visitor's terminal；
The promotion message unique identification is parsed, the related information of the corresponding accession page is extracted；By institute
Related information saving is stated to preset popularization record sheet；Wherein, the related information includes promotion message URL, pushing hands ID and pushes away
Hand grade；
It obtains and is saved in preset time period to all related informations for promoting record sheet；
According to all related informations, the popularization achievement for promoting task in the preset time period on the line is counted.
Preferably, it includes: that promotional activities associated with finance and money management promote task, under that task is promoted on the line
It carries popularization task or application function promotes task.
It is preferably, described by the related information saving to preset popularization record sheet, comprising:
According to the promotion message URL in the related information, determines and promote task on the corresponding line of accession page；
The popularization record sheet of task will be promoted in the related information saving to the correspondence line.
Preferably, described according to all related informations, it counts in the preset time period and promotes task on the line
Popularization achievement, comprising:
According to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is promoted on the line within the preset time period
The popularization achievement of task.
Further, described according to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is in the preset time period
After the popularization achievement for promoting task on the interior line, further includes:
Obtain the corresponding pushing hands grade of the pushing hands ID；According to the popularization achievement and the pushing hands grade, by preset prize
Encourage the popularization reward that rule calculates the pushing hands；And/or
According to the popularization achievement, adjusts the pushing hands and correspond to the popularization index for promoting task on line.
Preferably, described according to all related informations, it counts in the preset time period and promotes task on the line
Popularization achievement, comprising:
According to the pushing hands grade, the related information of same pushing hands grade is obtained from all related informations；
According to the related information of same pushing hands grade, the preset time period interior pushing hands grade is counted when described preset
Between the popularization achievement of task is promoted in section on the line.
Preferably, further includes:
Receive the visitor information returned by visitor's terminal；
According to the promotion message URL in the visitor information and the related information, generation visitor corresponds to the line and above pushes away
The historical behavior record of wide task.
In addition, the embodiment of the present invention promotes task management device on a kind of line according on the other hand, providing, wrap
It includes:
Receiving module is identified, for receiving the promotion message unique identification of the correspondence accession page returned by visitor's terminal；
Logging modle is parsed, for parsing to the promotion message unique identification, extracts the corresponding access page
The related information in face；By the related information saving to preset popularization record sheet；Wherein, the related information includes promoting letter
Cease URL, pushing hands ID and pushing hands grade；
Related information obtains module, is saved in preset time period for obtaining to the relevant letter of institute for promoting record sheet
Breath；
Statistical module is appointed for according to all related informations, counting to promote on the line in the preset time period
The popularization achievement of business.
The embodiment of the present invention provides a kind of computer readable storage medium, the computer according to another aspect
Computer program is stored on readable storage medium storing program for executing, the computer program is realized when being executed by processor to be promoted on above-mentioned line
Task management method.
The embodiment of the present invention provides a kind of computer equipment according to another aspect, and the computer includes one
Or multiple processors；Memory；One or more computer programs, wherein one or more of computer programs are stored in
It in the memory and is configured as being executed by one or more of processors, one or more of computer program configurations
For: it executes and promotes task management method on above-mentioned line.
Compared with the prior art, the present invention has the following beneficial effects:
Task management method, device, computer readable storage medium and computer equipment are promoted on line provided by the invention,
It is parsed by the promotion message unique identification of the correspondence accession page returned to visitor's terminal, extracts corresponding accession page
Promotion message URL, pushing hands ID and pushing hands grade are simultaneously used to count the popularization achievement for promoting task on corresponding line, can be simple, quick
Know promotional content on the corresponding line of accession page of the accessed browsing of visitor, the corresponding pushing hands of accession page and pushing hands in ground
Pushing hands grade, thus realize on line promote task promote achievement statistics, for transfer line on extension worker popularization enthusiasm, into
The promotion effect that one step improves popularization task on line provides strong technical support.
In addition, promoting task management method, device, computer readable storage medium and computer on line provided by the invention
Equipment also promotes task by determining according to promotion message URL on the corresponding line of accession page, and by the related information saving
On to the correspondence line promote task popularization record sheet, can be further increase promote achievement analysis statistical efficiency be provided with
The technical support of power；By being that pushing hands calculates popularization reward by preset reward rule, can promote according to achievement and pushing hands grade being promoted
Enthusiasm is promoted on into the line of each level pushing hands；By adjusting it according to the popularization achievement dynamic in each pushing hands preset time period
The popularization index that task is promoted on corresponding line guarantees to promote the browsing total amount for the page that all pushing hands of task are promoted, again on line
Share total amount, button clicks total amount, promotes index using downloading total amount satisfaction is whole.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is the method flow diagram that task management method is promoted on line provided in an embodiment of the present invention；
Fig. 2 is the structural schematic diagram that task management device is promoted on line provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram of computer equipment provided in an embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention
Diction " comprising " refer to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that in the presence of or addition
Other one or more features, integer, step, operation, element, component and/or their group.Wording used herein " and/
Or " it include one or more associated wholes for listing item or any cell and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
The embodiment of the invention provides promoting task management method on a kind of line, as shown in Figure 1, this method comprises:
Step S101: the promotion message unique identification of the correspondence accession page returned by visitor's terminal is received.
For the present embodiment, the visitor is the objective popularization object for having accessed the accession page, the accession page
For by the pre-set page comprising promotional content on line of the initiator for promoting task on line.
For the present embodiment, visitor passes through via channels on line, such as instant messaging application, social network-i i-platform etc.
The promotion message unique identification of channel promotion, the openable accession page comprising promotional content on line, when visitor passes through institute
Promotion message unique identification is stated to open accession page and complete to promote the preset popularization mesh completed to visitor of task on line
When mark behavior, visitor's terminal can return the promotion message unique identification of corresponding accession page, correspondingly, clothes to initiator's server
Business device receives the promotion message unique identification of the correspondence accession page by visitor's terminal passback.
On initiating line before popularization task, the initiator that task is promoted on line can be according to its platform operation, the marketing
Demand, determine on line promote task task definition, the task definition includes but is not limited to: on line and/Below-the-line publicity,
It is promoted using downloading, application function is promoted.
Wherein, the task of the Above-the-line publicity can attend class specifically, promoting prize drawing, line in Above-the-line, such as line
The promotional content of preferential activity etc. in journey, line；
The task of the Below-the-line publicity can be specifically, promote preferential work under meet-and-greet, line under Below-the-line, such as line
Move the promotional content waited；
The task that the application downloading is promoted can be introduced or using the downloading page specifically, promoting and applying to improve under application
Carrying capacity；
The task that the application function is promoted can specifically, the what's new module or critical function module promoted and applied with
Increase user to the attention rate of the application function and uses temperature.
Wherein, the preset spreading objective behavior completed to visitor of task is promoted on line includes but is not limited to:
Browsing pages, the behavior paying close attention to predeterminated target in the page, share the page, downloading predeterminated target.
For the present embodiment, after the task definition that task is promoted on determining line, previously according to being promoted on corresponding line
Content generates promotion message URL (Uniform Resource Locator, uniform resource locator), the promotion message URL
For the original unique identification of the popularization message of promotional content on the correspondence line, the page as comprising promotional content on line is mutual
The chained address of standard resource in networking passes through the openable page comprising promotional content on line of the promotion message URL.
It promotes task in practical application scene, on line to be completed by pushing hands, pushing hands shares it by channels on line
Promotion message unique identification or on line channels send promotion message unique identification execution line to objective popularization object and above push away
Wide task.The pushing hands can be become from visitor by sending request to initiator, can also include line by sharing popularization by visitor
The page of upper promotional content automatically becomes.Extension worker, i.e. the popularization achievement of pushing hands on each line are counted to realize, is held in pushing hands
On line before popularization task, the initiator that task is promoted on line is that each pushing hands generates it different from other pushing hands, unique
Promotion message URL, the promotion message unique identification are the promotion message URL that corresponding pushing hands generates.
Step S102: parsing the promotion message unique identification, extracts the association of the corresponding accession page
Information；By the related information saving to preset popularization record sheet；Wherein, the related information includes promotion message URL, pushes away
Hand ID and pushing hands grade.
For the present embodiment, the promotion message unique identification is the promotion message URL that corresponding pushing hands generates, corresponding access
The related information that the corresponding accession page is carried in the promotion message unique identification of the page, by the promotion message only
One mark is parsed, and the related information of the corresponding accession page can be extracted from the promotion message unique identification,
In, the related information includes promotion message URL, pushing hands ID and pushing hands grade, that is, passes through pushing away the correspondence accession page
Guangxin breath unique identification is parsed, and can simply and rapidly know that the corresponding line of accession page of the accessed browsing of visitor above pushes away
Wide content, accession page are specifically the pushing hands grade of which pushing hands popularization and pushing hands.
Pushing hands execute the initiator for promoting task on line before popularization task on line according to the promotion message URL, push away
Hand ID and pushing hands grade are that each pushing hands generates it different from other pushing hands, unique promotion message URL, specifically, by
Based on the original unique identification of the popularization message of promotional content on the correspondence line, i.e., increase packet behind the described promotion message URL
The suffix of ID containing pushing hands and pushing hands grade generate the promotion message unique identification of the pushing hands.
Wherein, it is previously provided with pushing hands grade for the pushing hands for executing popularization task on line, the pushing hands grade is used for table
Show the grade promoted chain on of the pushing hands where it, specifically, the original based on the popularization message of promotional content on the correspondence line
Beginning unique identification, i.e., it is level-one pushing hands that the described promotion message URL, which is promoted, and the popularization letter promoted is shared based on level-one pushing hands
To make further genralrlization be second level pushing hands to breath unique identification, based on second level pushing hands share the promotion message unique identification promoted make into
The popularization of one step is three-level pushing hands, is so analogized.
For example, A is promoted based on the original unique identification of the popularization message of promotional content on the correspondence line, B is based on A
Promotion message unique identification make further genralrlization, C makees further genralrlization based on the promotion message unique identification of B, and D is based on C's
Promotion message unique identification makees further genralrlization, then A-B-C-D constitutes a popularization chain, and wherein A is level-one pushing hands, and B is second level
Pushing hands, C are three-level pushing hands, and D is level Four pushing hands.
For the present embodiment, each popularization chain constituted in extension process on line can also be saved to preset popularization chain number
According in library, to record each pushing hands corresponding higher level's pushing hands and junior's pushing hands on the popularization chain where it.
Wherein, the pushing hands ID can be the name of pushing hands, identity card ID, using registration pet name etc., the present embodiment pair
This is without limitation.
It will include that the popularization is believed after the related information for extracting the corresponding accession page for the present embodiment
Cease URL, pushing hands ID and pushing hands grade the related information saving to preset popularization record sheet.
For the present embodiment, pre-set record sheet of promoting is used to record promotion message URL, pushing hands ID that parsing obtains
With the related information of the corresponding accession page such as pushing hands grade, by dividing the data recorded in the popularization record sheet
Analyse the popularization achievement that task is promoted on the statistics available line.
Step S103: it obtains and is saved in preset time period to all related informations for promoting record sheet.
For the present embodiment, all related informations are successively to be saved in preset time period to described to promote record sheet
Corresponding each visitor browses the related information of the accession page of access.
Step S104: it according to all related informations, counts and promotes task in the preset time period on the line
Promote achievement.
For the present embodiment, by being saved in timing acquisition preset time period to the relevant letter of institute for promoting record sheet
Breath can count the popularization achievement for promoting task in the preset time period on the line according to all related informations.
For the present embodiment, the preset time period can be one day, one week, promote on line during etc. it is pre-set when
Between section, those skilled in the art can determine the specific value of the preset time period, the present embodiment pair according to practical application request
This is without limitation.
For example, being saved in daily timing acquisition 24 hours during can promoting on line related to the institute for promoting record sheet
Join information, to count the popularization achievement for promoting task in 24 hours on the line according to all related informations.
In another example being obtained on line at the end of can promoting on line, preservation is related to the institute for promoting record sheet during popularization
Join information, to count the popularization achievement promoted on line and promote task on line described in the time limit according to all related informations.
For the present embodiment, according to all related informations, counts to promote on the line in the preset time period and appoint
The popularization achievement of business can be specially according to the promotion message URL, pushing hands ID and pushing hands grade, and analysis counts each pushing hands institute
The pageview of the page of popularization, the again amount of sharing, button click volume, using download etc., can also further be united according to pushing hands grade
Count each level, i.e., the pageview of different pushing hands grades, the again amount of sharing, button click volume, using download etc. are also statistics available to obtain
When promoted on front the page promoted of all pushing hands of task browsing total amount, again share total amount, button clicks total amount, under
Carry total amount etc..
Task management method is promoted on line provided by the invention, passes through pushing away for the correspondence accession page that returns to visitor's terminal
Guangxin breath unique identification is parsed, and extracts promotion message URL, pushing hands ID and the pushing hands grade of corresponding accession page and for uniting
The popularization achievement for promoting task on corresponding line is counted, can simply and rapidly know that the accession page of the accessed browsing of visitor is corresponding
The pushing hands grade of the corresponding pushing hands of promotional content, accession page and pushing hands on line promotes industry to realize and promote task on line
The statistics of achievement, the promotion effect to transfer the popularizations enthusiasm of extension worker on line, further increasing on line popularization task provide
Strong technical support.
In one embodiment, it includes: that promotional activities popularization associated with finance and money management is appointed that task is promoted on the line
Business promotes task using downloading popularization task or application function.
It is to promote on line associated with finance and money management such as bank, security that task is promoted for the present embodiment, on the line
Task.Task management method is promoted on the line to be mainly used in inside the financial institutions such as bank, security, can be used for recording finance
The marketing of mechanism correlation, the popularization path of extension worker and achievement, and each product of analysis and movable promotion effect, this method can
Popularization path and the achievement of extension worker on the line in finance and money management field can not be recorded by effectively solving the financial institutions such as bank, security
The problem of, the popularization enthusiasm of extension worker on the line in finance and money management field is significantly improved, the associated line of finance and money management is improved
The promotion effect of upper popularization task.
It promotes task for the present embodiment, on the line to carry out based on internet, task definition includes but is not limited to: line
Upper and/Below-the-line publicity is promoted using downloading popularization, application function.
Wherein, the task of the Above-the-line publicity can attend class specifically, promoting prize drawing, line in Above-the-line, such as line
The promotional content of preferential activity etc. in journey, line；
The task of the Below-the-line publicity can be specifically, promote preferential work under meet-and-greet, line under Below-the-line, such as line
Move the promotional content waited；
The task that the application downloading is promoted can be specifically, promote and apply to improve and apply download；
The task that the application function is promoted can specifically, the what's new module or critical function module promoted and applied with
Increase user to the attention rate and utilization rate of the application function.
In practical application scene, finance and money management mechanism can determine itself and gold according to its mechanism operation, marketing demand
Melt and promotes task on the associated line of financing.
It is in one embodiment, described by the related information saving to preset popularization record sheet, comprising:
According to the promotion message URL in the related information, determines and promote task on the corresponding line of accession page；It will be described
The popularization record sheet of task is promoted in related information saving to the correspondence line.
For the present embodiment, after the task definition that the promotion message URL promotes task on line determines, according to correspondence
Line on promotional content generate, the promotion message URL be the popularization message of promotional content on the corresponding line it is original uniquely
Mark, by the openable page comprising promotional content on line of the promotion message URL, therefore according to pushing away in the related information
Guangxin breath URL, which can determine, promotes task on the corresponding line of the accession page.
For the present embodiment, task is promoted on corresponding different line, is previously provided with different popularization record sheets, it is described right
The popularization record sheet for promoting task on line is answered to be used to record the promotion message URL for promoting task on the corresponding line and being returned, push away
The related information of the corresponding accession page such as hand ID and pushing hands grade.The popularization achievement of task is promoted on counting a certain line
When, it can be by obtaining recorded data from the popularization record sheet for promoting task on the correspondence line and being analyzed
Realize the popularization achievement that task is promoted on the express statistic line.
In the present embodiment, task is promoted on the corresponding line of accession page by determining according to promotion message URL, and by institute
The popularization record sheet for promoting task in related information saving to the correspondence line is stated, can be to further increase the analysis for promoting achievement
Statistical efficiency provides strong technical support.
In one embodiment, described according to all related informations, it counts in the preset time period on the line
The popularization achievement of popularization task, comprising:
According to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is promoted on the line within the preset time period
The popularization achievement of task.
Corresponding any pushing hands can quickly be positioned from all related informations according to pushing hands ID for the present embodiment
Related information, analysis count the pageview for the page that any pushing hands is promoted within the preset time period, again the amount of sharing, press
Button click volume, using download etc..
In one embodiment, described according to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is described preset
After the popularization achievement for promoting task in period on the line, further includes:
Obtain the corresponding pushing hands grade of the pushing hands ID；
According to the popularization achievement and the pushing hands grade, rewarded by the popularization that preset reward rule calculates the pushing hands.
For the present embodiment, to improve promotion effect, realizing that exponentially type is promoted, i.e., level-one extends to second level, and second level pushes away
Extensively to three-level, so analogize to quickly increase pushing hands quantity, pushing hands can be arranged reward amount, to promote the line of each level pushing hands
Upper popularization enthusiasm.
For the present embodiment, rewarded by preassigning preset reward rule with the popularization for calculating pushing hands, wherein difference pushes away
The popularization performance award amount of money of hand grade can it is identical can be different.By obtaining the corresponding pushing hands grade of the pushing hands ID, determination is pushed away
The popularization performance award amount of money of hand grade, further according to the popularization performance award gold of the popularization achievement and the pushing hands grade
Volume is rewarded by the popularization that preset reward rule calculates the pushing hands.
For the present embodiment, also reward can be promoted accordingly to improve pushing hands development junior's pushing hands by giving higher level's pushing hands
Enthusiasm.
For example, appointing when visitor opens accession page and complete to promote on line by the promotion message unique identification of second level pushing hands
It is engaged in preset when the spreading objective behavior of visitor's completion, server receives the correspondence accession page returned by visitor's terminal
Promotion message unique identification, then in the popularization reward for calculating pushing hands, which can get 2 yuan, and the second level pushing hands
The level-one pushing hands of the popularization chain at place also accordingly can get 1 yuan.Those skilled in the art can determine institute according to practical application request
Preset reward rule is stated, the present embodiment does not limit this.
In the present embodiment, by being that pushing hands calculates popularization by preset reward rule according to achievement and pushing hands grade is promoted
Reward, can promote and promote enthusiasm on the line of each level pushing hands.
In one embodiment, described according to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is described preset
After the popularization achievement for promoting task in period on the line, further includes:
According to the popularization achievement, adjusts the pushing hands and correspond to the popularization index for promoting task on line.
For the present embodiment, is executed on line before popularization task in pushing hands, can be formulated for pushing hands and promote pushing away for task on line
Wide index, the popularization index include but is not limited to, the pageview for the page that pushing hands is promoted, the again amount of sharing, button click volume,
Using download and corresponding completion time limit.
For the present embodiment, the pushing hands corresponds to the popularization index that task is promoted on line according to its popularization achievement dynamic tune
It is whole.Specifically, if popularization achievement of the pushing hands within the preset time period can reach the popularization index pre-established or its completion
Progress is met the requirements, then correspondingly improves the pushing hands and correspond to the popularization index for promoting task on line, such as the pushing hands is turned up
The page promoted pageview to be achieved, the again amount of sharing, button click volume, using download or shorten its complete the time limit；
If popularization achievement of the pushing hands within the preset time period is not up to the popularization index pre-established or its schedule fails completely
Foot requires, then correspondingly turns down the pushing hands and correspond to the popularization index for promoting task on line, such as reduce the pushing hands and promoted
Page pageview to be achieved, again the amount of sharing, button click volume, using download or increase its complete the time limit.It can also be into
One-step recording pushing hands adjusts the popularization index of front and back, to encourage to the pushing hands for still reaching popularization index after popularization index height-regulating
It encourages.
In the present embodiment, it is corresponded on line by adjusting it according to the popularization achievement dynamic in each pushing hands preset time period
The popularization index of popularization task, guarantee to promote on line the browsing total amount of the page promoted of all pushing hands of task, share again total amount,
Button clicks total amount, meets whole popularization index using downloading total amount.
In one embodiment, described according to all related informations, it counts in the preset time period on the line
The popularization achievement of popularization task, comprising:
According to the pushing hands grade, the related information of same pushing hands grade is obtained from all related informations；
According to the related information of same pushing hands grade, the preset time period interior pushing hands grade is counted when described preset
Between the popularization achievement of task is promoted in section on the line.
It can the quickly corresponding any pushing hands of positioning from all related informations according to pushing hands grade for the present embodiment
The related information of grade, analysis count the page that the pushing hands of any pushing hands grade is promoted within the preset time period it is clear
The amount of looking at, the again amount of sharing, button click volume, using download etc..
In one embodiment, task management method is promoted on the line further include:
Receive the visitor information returned by visitor's terminal；
According to the promotion message URL in the visitor information and the related information, generation visitor corresponds to the line and above pushes away
The historical behavior record of wide task.
For the present embodiment, when visitor opens accession page by the promotion message unique identification and completes to promote on line
Task is preset when the spreading objective behavior of visitor's completion, and visitor's terminal is in addition to returning corresponding visit to initiator's server
Except the promotion message unique identification for asking the page, the visitor information of the visitor is also returned to initiator's server, correspondingly, clothes
Business device receives the visitor information returned by visitor's terminal.Wherein, it is clear in access to include at least visitor for the visitor information
Look at accession page when the visitor ID that is logged in.
For the present embodiment, the visitor information received is associated with what is extracted from the promotion message unique identification of passback
Promotion message URL in information is associated, and is generated visitor and is corresponded to the historical behavior record for promoting task on the line.It is described to go through
History behavior record indicates that the visitor once opened a certain accession page and completed to promote task on the line preset to visitor
The spreading objective behavior of completion.
The present embodiment can also be incited somebody to action after generating visitor and corresponding to the historical behavior record of popularization task on the line
Historical behavior record carries out data with preset personalized recommendation platform and docks, the historical behavior is recorded be used for for
Guest configuration personalized recommendation specifically records according to the historical behavior of visitor, analyzes the visitor in the preset personalization
Recommend the hobby in platform in associated services and recommends to like matched associated services product with it from the trend visitor.
For example, in finance and money management field, if record has certain visitor to get the preferential movable loan interest deduction and exemption gift of loan
The historical behavior of packet records, then according to the historical behavior record and analyze the visitor has a loan intention, therefore from the trend visitor
Recommend popular loan product.
In the present embodiment, institute is corresponded to by generating visitor according to the promotion message URL in visitor information and related information
The historical behavior record for promoting task on line is stated, the visitor information obtained in extension process on line can be managed, effectively to improve line
The data management of upper popularization provides strong support.
In addition, the embodiment of the invention provides task management device is promoted on a kind of line, as shown in Fig. 2, described device packet
Include: mark receiving module 21, parsing logging modle 22, related information obtain module 23 and statistical module 24；Wherein,
The mark receiving module 21, the promotion message for receiving the correspondence accession page returned by visitor's terminal are unique
Mark；
The parsing logging modle 22 extracts described in corresponding to for parsing to the promotion message unique identification
The related information of accession page；By the related information saving to preset popularization record sheet；Wherein, the related information includes
Promotion message URL, pushing hands ID and pushing hands grade；
The related information obtains module 23, promotes all of record sheet for obtaining to be saved in preset time period to described
Related information；
The statistical module 24, for counting in the preset time period on the line according to all related informations
The popularization achievement of popularization task.
In one embodiment, it includes: that promotional activities popularization associated with finance and money management is appointed that task is promoted on the line
Business promotes task using downloading popularization task or application function.
It is in one embodiment, described by the related information saving to preset popularization record sheet, comprising:
According to the promotion message URL in the related information, determines and promote task on the corresponding line of accession page；
The popularization record sheet of task will be promoted in the related information saving to the correspondence line.
In one embodiment, the statistical module 24, is specifically used for:
According to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is promoted on the line within the preset time period
The popularization achievement of task.
In one embodiment, described according to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics is described preset
After the popularization achievement for promoting task in period on the line, further includes:
Obtain the corresponding pushing hands grade of the pushing hands ID；According to the popularization achievement and the pushing hands grade, by preset prize
Encourage the popularization reward that rule calculates the pushing hands；And/or
According to the popularization achievement, adjusts the pushing hands and correspond to the popularization index for promoting task on line.
In one embodiment, the statistical module 24, is specifically used for:
According to the pushing hands grade, the related information of same pushing hands grade is obtained from all related informations；
According to the related information of same pushing hands grade, the preset time period interior pushing hands grade is counted when described preset
Between the popularization achievement of task is promoted in section on the line.
In one embodiment, task management method is promoted on the line further include:
Receive the visitor information returned by visitor's terminal；
According to the promotion message URL in the visitor information and the related information, generation visitor corresponds to the line and above pushes away
The historical behavior record of wide task.
Task management device is promoted on line provided by the invention to be realized: passing through the corresponding access page returned to visitor's terminal
The promotion message unique identification in face is parsed, and extracts promotion message URL, pushing hands ID and the pushing hands grade of corresponding accession page simultaneously
For counting the popularization achievement for promoting task on corresponding line, the accession page of the accessed browsing of visitor can be simply and rapidly known
The pushing hands grade of the corresponding pushing hands of promotional content, accession page and pushing hands, promotes task to realize on corresponding line on line
The statistics of achievement is promoted, for the popularization effect transferred the popularization enthusiasm of extension worker on line, further increase popularization task on line
Fruit provides strong technical support.Task management device is promoted on the line can also be achieved: by being determined according to promotion message URL
Task is promoted on the corresponding line of accession page, and the popularization that task is promoted in the related information saving to the correspondence line is remembered
Table is recorded, strong technical support can be provided to further increase the analysis statistical efficiency of popularization achievement；By according to popularization achievement
With pushing hands grade, it is that pushing hands calculates popularization reward by preset reward rule, can promote and promote enthusiasm on the line of each level pushing hands；
By adjusting its popularization index for corresponding to popularization task on line according to the popularization achievement dynamic in each pushing hands preset time period, protect
The browsing total amount for the page that all pushing hands of task are promoted is promoted on card line, shares total amount, button click total amount again, using downloading
Total amount meets whole popularization index.
Task management device is promoted on line provided in an embodiment of the present invention may be implemented the embodiment of the method for above-mentioned offer, tool
Body function realizes the explanation referred in embodiment of the method, and details are not described herein.
In addition, being deposited on computer readable storage medium the embodiment of the invention provides a kind of computer readable storage medium
Computer program is contained, is realized when the computer program is executed by processor and promotes task pipe on line described in above embodiments
Reason method.Wherein, the computer readable storage medium includes but is not limited to any kind of disk (including floppy disk, hard disk, light
Disk, CD-ROM and magneto-optic disk), ROM (Read-Only Memory, read-only memory), RAM (Random AcceSS
Memory, immediately memory), EPROM (EraSable Programmable Read-Only Memory, erasable programmable
Read-only memory), EEPROM (Electrically EraSable Programmable Read-Only Memory, electrically erasable
Programmable read only memory), flash memory, magnetic card or light card.It is, storage equipment includes by equipment (for example, calculating
Machine, mobile phone) with any medium for the form storage or transmission information that can be read, it can be read-only memory, disk or CD etc..
Computer readable storage medium provided by the invention, it can be achieved that: pass through the corresponding access page returned to visitor's terminal
The promotion message unique identification in face is parsed, and extracts promotion message URL, pushing hands ID and the pushing hands grade of corresponding accession page simultaneously
For counting the popularization achievement for promoting task on corresponding line, the accession page of the accessed browsing of visitor can be simply and rapidly known
The pushing hands grade of the corresponding pushing hands of promotional content, accession page and pushing hands, promotes task to realize on corresponding line on line
The statistics of achievement is promoted, for the popularization effect transferred the popularization enthusiasm of extension worker on line, further increase popularization task on line
Fruit provides strong technical support.Task management device is promoted on the line can also be achieved: by being determined according to promotion message URL
Task is promoted on the corresponding line of accession page, and the popularization that task is promoted in the related information saving to the correspondence line is remembered
Table is recorded, strong technical support can be provided to further increase the analysis statistical efficiency of popularization achievement；By according to popularization achievement
With pushing hands grade, it is that pushing hands calculates popularization reward by preset reward rule, can promote and promote enthusiasm on the line of each level pushing hands；
By adjusting its popularization index for corresponding to popularization task on line according to the popularization achievement dynamic in each pushing hands preset time period, protect
The browsing total amount for the page that all pushing hands of task are promoted is promoted on card line, shares total amount, button click total amount again, using downloading
Total amount meets whole popularization index.
The embodiment of the method for above-mentioned offer may be implemented in computer readable storage medium provided in an embodiment of the present invention, specifically
Function realizes the explanation referred in embodiment of the method, and details are not described herein.
In addition, the embodiment of the invention also provides a kind of computer equipments, as shown in Figure 3.Calculating described in the present embodiment
Machine equipment can be the equipment such as server, personal computer and the network equipment.The computer equipment include processor 302,
The devices such as memory 303, input unit 304 and display unit 305.It will be understood by those skilled in the art that setting shown in Fig. 3
Standby structure devices do not constitute the restriction to all devices, may include components more more or fewer than diagram, or combine certain
A little components.Memory 303 can be used for storing computer program 301 and each functional module, and the operation of processor 302 is stored in storage
The computer program 301 of device 303, thereby executing the various function application and data processing of equipment.Memory can be memory
Reservoir or external memory, or including both built-in storage and external memory.Built-in storage may include read-only memory
(ROM), programming ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash
Device or random access memory.External memory may include hard disk, floppy disk, ZIP disk, USB flash disk, tape etc..It is disclosed in this invention to deposit
Reservoir includes but is not limited to the memory of these types.Memory disclosed in this invention is only used as example rather than as restriction.
Input unit 304 is used to receive the input of signal, and receives the keyword of user's input.Input unit 304 can
Including touch panel and other input equipments.Touch panel collects the touch operation of user on it or nearby and (for example uses
Family uses the operations of any suitable object or attachment on touch panel or near touch panel such as finger, stylus), and root
According to the corresponding attachment device of preset driven by program；Other input equipments can include but is not limited to physical keyboard, function
One of key (such as broadcasting control button, switch key etc.), trace ball, mouse, operating stick etc. are a variety of.Display unit
305 can be used for showing the information of user's input or be supplied to the information of user and the various menus of computer equipment.Display is single
The forms such as liquid crystal display, Organic Light Emitting Diode can be used in member 305.Processor 302 is the control centre of computer equipment, benefit
With the various pieces of various interfaces and the entire computer of connection, by running or executing the software being stored in memory 302
Program and/or module, and the data being stored in memory are called, perform various functions and handle data.
As one embodiment, the computer equipment includes: one or more processors 302, memory 303, and one
Or multiple computer programs 301, wherein one or more of computer programs 301 are stored in memory 303 and are matched
It is set to and is executed by one or more of processors 302, one or more of computer programs 301 are configured to carry out above
Task management method is promoted on line described in any embodiment.
Computer equipment provided by the invention, it can be achieved that: pass through the popularization of the correspondence accession page returned to visitor's terminal
Information unique identification is parsed, and extracts promotion message URL, pushing hands ID and the pushing hands grade of corresponding accession page and for counting
The popularization achievement that task is promoted on corresponding line, can simply and rapidly know the corresponding line of accession page of the accessed browsing of visitor
The pushing hands grade of the corresponding pushing hands of upper promotional content, accession page and pushing hands promotes achievement to realize and promote task on line
Statistics, the promotion effect to transfer the popularizations enthusiasm of extension worker on line, further increasing on line popularization task is provided with
The technical support of power.Task management device is promoted on the line can also be achieved: by determining accession page according to promotion message URL
Task, and the popularization record sheet for task being promoted in the related information saving to the correspondence line are promoted on corresponding line, it can
Strong technical support is provided to further increase the analysis statistical efficiency of popularization achievement；By according to popularization achievement and pushing hands etc.
Grade is that pushing hands calculates popularization reward by preset reward rule, can promote and promote enthusiasm on the line of each level pushing hands；Pass through basis
Popularization achievement dynamic in each pushing hands preset time period adjusts it and corresponds to the popularization index for promoting task on line, guarantees that line above pushes away
The browsing total amount for the page that wide all pushing hands of task are promoted shares total amount, button click total amount again, meets using downloading total amount
It is whole to promote index.
The embodiment of the method for above-mentioned offer may be implemented in computer equipment provided in an embodiment of the present invention, and concrete function is realized
The explanation in embodiment of the method is referred to, details are not described herein.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. promoting task management method on a kind of line, which comprises the steps of:
Receive the promotion message unique identification of the correspondence accession page returned by visitor's terminal；
The promotion message unique identification is parsed, the related information of the corresponding accession page is extracted；By the pass
Join information preservation to preset popularization record sheet；Wherein, the related information includes promotion message URL, pushing hands ID and pushing hands etc.
Grade；
It obtains and is saved in preset time period to all related informations for promoting record sheet；
According to all related informations, the popularization achievement for promoting task in the preset time period on the line is counted.
2. promoting task management method on line according to claim 1, which is characterized in that promote task packet on the line
Include: promotional activities associated with finance and money management promote task, promote task using downloading popularization task or application function.
3. promoting task management method on line according to claim 1, which is characterized in that described to protect the related information
It deposits to preset popularization record sheet, comprising:
According to the promotion message URL in the related information, determines and promote task on the corresponding line of accession page；
The popularization record sheet of task will be promoted in the related information saving to the correspondence line.
4. promoting task management method on line according to claim 1, which is characterized in that described relevant according to the institute
Information counts the popularization achievement for promoting task in the preset time period on the line, comprising:
According to the pushing hands ID, the pushing hands of the corresponding pushing hands ID of statistics promotes task on the line within the preset time period
Popularization achievement.
5. promoting task management method on line according to claim 4, which is characterized in that it is described according to the pushing hands ID,
The popularization achievement of task is promoted in the pushing hands of the corresponding pushing hands ID of statistics within the preset time period on the line after, also wrap
It includes:
Obtain the corresponding pushing hands grade of the pushing hands ID；According to the popularization achievement and the pushing hands grade, advised by preset reward
Then calculate the popularization reward of the pushing hands；And/or
According to the popularization achievement, adjusts the pushing hands and correspond to the popularization index for promoting task on line.
6. promoting task management method on line according to claim 1, which is characterized in that described relevant according to the institute
Information counts the popularization achievement for promoting task in the preset time period on the line, comprising:
According to the pushing hands grade, the related information of same pushing hands grade is obtained from all related informations；
According to the related information of same pushing hands grade, the preset time period interior pushing hands grade is counted in the preset time period
The popularization achievement of task is promoted on the interior line.
7. promoting task management method on line according to claim 1, which is characterized in that further include:
Receive the visitor information returned by visitor's terminal；
According to the promotion message URL in the visitor information and the related information, generates visitor and correspond to promote on the line and appoint
The historical behavior of business records.
8. promoting task management device on a kind of line characterized by comprising
Receiving module is identified, for receiving the promotion message unique identification of the correspondence accession page returned by visitor's terminal；
Logging modle is parsed, for parsing to the promotion message unique identification, extracts the corresponding accession page
Related information；By the related information saving to preset popularization record sheet；Wherein, the related information includes promotion message
URL, pushing hands ID and pushing hands grade；
Related information obtains module, is saved in preset time period for obtaining to all related informations for promoting record sheet；
Statistical module promotes task for counting according to all related informations on the line in the preset time period
Promote achievement.
9. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium
Program is realized when the computer program is executed by processor and promotes task management on the described in any item lines of claim 1 to 7
Method.
10. a kind of computer equipment, characterized in that it comprises:
One or more processors；
Memory；
One or more computer programs, wherein one or more of computer programs are stored in the memory and quilt
It is configured to be executed by one or more of processors, one or more of computer programs are configured to: execute according to power
Benefit requires to promote task management method on 1 to 7 described in any item lines.
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