CN109670858A - A kind of discount coupon distribution method, device, electronic equipment and storage medium - Google Patents
A kind of discount coupon distribution method, device, electronic equipment and storage medium Download PDFInfo
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- CN109670858A CN109670858A CN201811393242.6A CN201811393242A CN109670858A CN 109670858 A CN109670858 A CN 109670858A CN 201811393242 A CN201811393242 A CN 201811393242A CN 109670858 A CN109670858 A CN 109670858A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
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Abstract
The embodiment of the invention provides a kind of discount coupon distribution method, device, electronic equipment and storage mediums, wherein the described method includes: forms data under the first history of acquisition buyer user, the attribute of buyer user is determined according to forms data under first history；The historical trading data for acquiring seller user generates configuration information according to the historical trading data；Forms data under the second history of buyer user is acquired, according to forms data under the configuration information and the second history, generates the discount coupon for adapting to buyer user's respective attributes；The discount coupon is provided to the buyer user.Forms data under the history of the configuration information and buyer user that combine seller user to generate according to its historical trading data may be implemented in the embodiment of the present invention, it generates and the matched discount coupon of each user, so that the discount coupon that buyer user obtains is matched with its consumption habit, the probability that user uses discount coupon is improved, buyer user and seller user is promoted to trade.
Description
Technical field
Embodiment of the disclosure is related to Internet technical field, more particularly to a kind of discount coupon distribution method, device, electricity
Sub- equipment and storage medium.
Background technique
With the development of internet, more and more businessmans carry out marketing on line, and it is a kind of heavy for distributing discount coupon then
The marketing methods wanted.
In the prior art, businessman is provided with the discount coupon of limit gauge lattice generally be directed to all users on line, then will own
User classifies, and distributes the discount coupon of same specification.But everyone consumption habit is different, the discount coupon of limited specification
It is difficult to meet huge user group.This extensive style coupon distribution mode can not be directed to the History Order valence of different user
Lattice generate the discount coupon for adapting to customer transaction level and trade company's income can be improved, reduce use of the user to discount coupon
Rate also causes businessman that may miss some potential customers, or can lose some resting orders.
Summary of the invention
In view of the above problems, it proposes the embodiment of the present invention and overcomes the above problem or at least partly in order to provide one kind
A kind of discount coupon distribution method and a kind of corresponding discount coupon distribution method device, electronic equipment, storage to solve the above problems
Medium.
To solve the above-mentioned problems, the embodiment of the invention discloses a kind of discount coupon distribution methods, comprising:
Forms data under the first history of buyer user is acquired, determines buyer user's according to forms data under first history
Attribute；
The historical trading data for acquiring seller user generates configuration information according to the historical trading data；
Forms data under the second history of buyer user is acquired, according to forms data under the configuration information and the second history,
Generate the discount coupon for adapting to buyer user's respective attributes；
The discount coupon is provided to the buyer user.
Preferably, single packet includes history conclusion of the business number under first history；Single packet includes under second history
Original average price and payment average price；The configuration information includes: threshold information, discount information and weight information；The discount coupon packet
Include old user's discount coupon；When the buyer user history conclusion of the business number be greater than preset threshold value, determine the category of the buyer user
Property is old user；It is the buyer user of old user for attribute, it is described to place an order according to the configuration information and second history
Data generate the discount coupon step for adapting to buyer user's respective attributes, comprising:
Using the threshold information, the weight information and the original average price, generates and use threshold；
Using the threshold information, the discount information, the original average price and the payment average price, the first face is generated
Volume；
Threshold and first denomination are used based on described, generates old user's discount coupon.
Preferably, the threshold information further include: lower limit threshold and upper limit threshold；The lower limit threshold is less than the upper limit
Threshold；It is described to use the threshold information, the weight information and the original average price, the step of generation using threshold, comprising:
The product of the weight information Yu the original average price is calculated, initial threshold is generated；
When the initial threshold is less than the lower limit threshold, determine that the lower limit threshold uses threshold to be described；
When the initial threshold is not less than the lower limit threshold, determine in the initial threshold and the upper limit threshold
Smaller value uses threshold to be described.
Preferably, the discount information includes: lower proportion ratio and upper limit ratio；The lower proportion ratio is less than the upper limit ratio
Example；It is described to use the threshold information, the discount information, the original average price and the payment average price, generate the first denomination
The step of, comprising:
The product of the lower limit threshold and the lower proportion ratio is calculated, the lower limit amount of money is generated；
The product of the upper limit threshold and the upper limit ratio is calculated, the upper limit amount of money is generated；
The difference for calculating the original average price and the payment average price, generates the initial preferential amount of money；
When the initial preferential amount of money is less than the lower limit amount of money, determine that the lower limit amount of money is first denomination；
When the initial preferential amount of money is not less than the lower limit amount of money, the initial preferential amount of money and the upper limit are determined
Smaller value in the amount of money is first denomination.
Preferably, single packet includes history conclusion of the business number under first history；When the history of the buyer user strikes a bargain
Number is greater than preset threshold value, determines that the attribute of the buyer user is new user；It is the buyer user of new user for attribute,
Before the discount coupon to buyer user granting, the method also includes:
According to the configuration information, the new user preferential certificate for adapting to the buyer user that attribute is new user is generated.
Preferably, the configuration information includes: lower limit threshold and upper limit ratio；It is described according to the configuration information, generate
The step of adapting to the new user preferential certificate for the buyer user that attribute is new user, comprising:
The product of the lower limit threshold and the upper limit ratio is calculated, the second denomination is generated；
Based on the lower limit threshold and second denomination, the new user preferential certificate is generated.
Preferably, the configuration information further include: merchant identification information；It is described to use threshold and described first based on described
Denomination, the step of generating old user's discount coupon, comprising:
Using described using threshold, first denomination and the merchant identification information, old user's discount coupon is generated.
Preferably, the configuration information further include: merchant identification information；It is described to be based on the lower limit threshold and described second
The step of denomination, the generation new user preferential certificate, comprising:
Using the lower limit threshold, second denomination and the merchant identification information, the new user preferential certificate is generated.
The embodiment of the invention also discloses a kind of discount coupon dispensing apparatus, comprising:
Attribute determination module, forms data under the first history for acquiring buyer user, places an order according to first history
Data determine the attribute of buyer user；
Generation module is configured, for acquiring the historical trading data of seller user, is generated according to the historical trading data
Configuration information；
First generation module, forms data under the second history for acquiring buyer user, according to the configuration information and
Forms data under second history generates the discount coupon for adapting to buyer user's respective attributes；
Module is provided, for providing the discount coupon to the buyer user.
Preferably, single packet includes history conclusion of the business number under first history；Single packet includes under second history
Original average price and payment average price；The configuration information includes: threshold information, discount information and weight information；The discount coupon packet
Include old user's discount coupon；When the buyer user history conclusion of the business number be greater than preset threshold value, determine the category of the buyer user
Property is old user；It is the buyer user of old user for attribute, the first generation submodule 303 includes:
Using threshold unit, for generating and using using the threshold information, the weight information and the original average price
Threshold；
First denomination unit, for using the threshold information, the discount information, the original average price and the payment
Average price generates the first denomination；
It is excellent to generate the old user for using threshold and first denomination based on described for old user's discount coupon unit
Favour certificate.
Preferably, the threshold information further include: lower limit threshold and upper limit threshold；The lower limit threshold is less than the upper limit
Threshold；It is described to include: using threshold unit
Initial threshold subelement generates initial threshold for calculating the product of the weight information Yu the original average price；
Threshold contrast subunit, for judging whether the initial threshold is less than the lower limit threshold；
Subelement is determined using threshold first, if being less than the lower limit threshold for the initial threshold, it is determined that described
Lower limit threshold uses threshold to be described；
Subelement is determined using threshold second, if being not less than the lower limit threshold for the initial threshold, it is determined that institute
It states the smaller value in initial threshold and the upper limit threshold and uses threshold to be described.
Preferably, the discount information includes: lower proportion ratio and upper limit ratio；The lower proportion ratio is less than the upper limit ratio
Example；The first denomination unit includes:
Lower limit amount of money subelement generates the lower limit amount of money for calculating the product of the lower limit threshold and the lower proportion ratio；
Upper limit amount of money subelement generates the upper limit amount of money for calculating the product of the upper limit threshold and the upper limit ratio；
Initial amount of money subelement generates initial preferential for calculating the difference of the original average price and the payment average price
The amount of money；
Amount of money contrast subunit, for judging whether the initial preferential amount of money is less than the lower limit amount of money；
Denomination first determines subelement, if being less than the lower limit amount of money for the initial preferential amount of money, it is determined that described
The lower limit amount of money is first denomination；
Denomination second determines subelement, if being not less than the lower limit amount of money for the initial preferential amount of money, it is determined that institute
Stating the smaller value in the initial preferential amount of money and the upper limit amount of money is first denomination.
Preferably, when the history conclusion of the business number of the buyer user be greater than preset threshold value, determine the category of the buyer user
Property be new user；It is the buyer user of new user for attribute, described device includes:
Second generation module, for generating the buyer user's for adapting to that attribute is new user according to the configuration information
New user preferential certificate.
Preferably, second generation module includes:
Second denomination unit generates the second denomination for calculating the product of the lower limit threshold and the upper limit ratio；
It is excellent to generate the new user for being based on the lower limit threshold and second denomination for new user preferential certificate unit
Favour certificate.
Preferably, the configuration information further include: merchant identification information；Old user's discount coupon unit includes:
First identifier subelement, for using threshold, first denomination and the merchant identification information, life using described
At old user's discount coupon.
Preferably, the new user preferential certificate unit includes:
Second identifier subelement, for using the lower limit threshold, second denomination and the merchant identification information, life
At the new user preferential certificate.
The embodiment of the invention also discloses a kind of electronic equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor,
When the processor executes described program, the step of realizing discount coupon distribution method as described above.
The embodiment of the invention also discloses a kind of computer readable storage mediums, are stored thereon with computer program,
When described program is executed by processor, the step of realizing discount coupon distribution method as described above.
In embodiments of the present invention, determine that buyer uses by forms data under the first history according to collected buyer user
The attribute at family, and the historical trading data according to collected seller user generate configuration information corresponding with seller user, energy
It is enough after forms data, to be generated according to forms data and configuration information under the second history under the second history of acquisition seller user
The discount coupon of buyer user's respective attributes is adapted to, so that realizing can generate in conjunction with seller user according to its historical trading data
Configuration information and user history under forms data, generate with the matched discount coupon of each user so that buyer user obtains
The discount coupon obtained is matched with its consumption habit, improves the probability that user uses discount coupon, promotes the buyer of online trading platform
User and seller user are traded.
Detailed description of the invention
Fig. 1 is a kind of step flow chart of discount coupon distribution method embodiment one of the invention；
Fig. 2 is a kind of step flow chart of discount coupon distribution method embodiment two of the invention；
Fig. 3 is a kind of structural block diagram of discount coupon dispensing apparatus embodiment of the invention.
Specific embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, with reference to the accompanying drawing and specific real
Applying mode, the present invention is described in further detail.
Referring to Fig.1, a kind of step flow chart of discount coupon distribution method embodiment one of the invention is shown, it specifically can be with
Include the following steps:
Step 101, forms data under the first history of buyer user is acquired, is bought according to forms data determination under first history
The attribute of family user；
The embodiment of the present invention can be applied to online trading platform, and online trading platform is related to buyer user and sells household
Family.Online trading platform is connect with preset server, and buyer user is stored in server and seller user is submitted using line
Easy platform data generated.Seller user can refer to that transaction platform provides a side of commodity or service, buyer on line
User can refer to a side of purchase commodity or service.
By server, forms data under the first history with buyer user's unique match is obtained, is placed an order according to the first history
Data can determine the attribute of buyer user.Wherein, the attribute of buyer user can be old user.
Step 102, the historical trading data for acquiring seller user generates configuration information according to the historical trading data；
By preset service device, acquisition and the historical trading data in seller user's matched specified time, and according to institute
It states historical trading data and generates configuration information.Wherein, specified time can be specified initial time and end time, that is, acquire
Specified initial time and between the end time, historical trading data corresponding with seller user.Specified time, which can also be, works as
Time before the preceding moment, i.e. all historical trading datas of acquisition seller user.Historical trading data can be and sell household
The average transaction value for the buyer user that family is traded.
Step 103, forms data under the second history of buyer user is acquired, according under the configuration information and the second history
Forms data generates the discount coupon for adapting to buyer user's respective attributes；
In compared with the existing technology, discount coupon is generated using fixed rule, the embodiment of the present invention can be by acquiring
Under the second history of buyer user after forms data, according to forms data under configuration information and the second history, generates to correspond to and sell family members
Property discount coupon, so as to combine seller user historical trading data and user the second history under forms data, for difference
User generate different discount coupons, improve the matching of discount coupon and user.
Step 104, Xiang Suoshu buyer user provides the discount coupon.
It is generating with after the matched discount coupon of user, discount coupon is delivered to corresponding user.
In embodiments of the present invention, determine that buyer uses by forms data under the first history according to collected buyer user
The attribute at family, and the historical trading data according to collected seller user generate configuration information corresponding with seller user, energy
It is enough after forms data, to be generated according to forms data and configuration information under the second history under the second history of acquisition seller user
The discount coupon of buyer user's respective attributes is adapted to, so that realizing can generate in conjunction with seller user according to its historical trading data
Configuration information and buyer user history under forms data, generate with the matched discount coupon of each user so that buyer use
The discount coupon that family obtains is matched with its consumption habit, improves the probability that user uses discount coupon, promotes the buyer of transaction platform
User and seller user are traded.
Referring to Fig. 2, a kind of step flow chart of discount coupon distribution method embodiment two of the invention is shown, it specifically can be with
Include the following steps:
Step 201, forms data under the first history of buyer user is acquired, is bought according to forms data determination under first history
The attribute of family user；
The embodiment of the present invention can be applied to online trading platform, and online trading platform is related to buyer user and sells household
Family.Online trading platform is connect with preset server, and the first history of the online upper mounting plate of buyer user is stored in server
Lower forms data, forms data may include history conclusion of the business number corresponding with buyer user under the first history.
Step 202, the historical trading data for acquiring seller user generates configuration information according to the historical trading data；；
In embodiments of the present invention, acquisition and the historical trading data in seller user's matched specified time, and foundation
The historical trading data generates configuration information.The configuration information may include: threshold information, discount information and weight letter
Breath.Such as: historical trading number and historical trading total value of the seller user in one month can be acquired, it is total to calculate historical trading
The ratio of volume and historical trading number calculates the average consumption of the buyer user to trade in one month with seller user,
According to the average consumption of buyer user, threshold information is set.Discount information and weight information can be by the customized lifes of seller user
At.
Step 203, forms data under the second history of buyer user is acquired, according under the configuration information and the second history
Forms data generates the discount coupon for adapting to buyer user's respective attributes；
Forms data under the second history of buyer user can be acquired by server, the second history according to buyer user
Lower forms data and the corresponding configuration information of seller user generate and the matched discount coupon of buyer's user property.Since discount coupon is
The configuration information of forms data and seller user under the history traded in conjunction with buyer user and generate so that generate it is preferential
Certificate can adapt to the consumption habit of buyer user, improve the probability that buyer user uses discount coupon, i.e., raising buyer user and
The probability that seller user trades.
In one preferred embodiment of the invention, the history concluded price includes: original average price and payment average price；Institute
State discount coupon include can be with old user's discount coupon；When the buyer user history conclusion of the business number be greater than preset threshold value, determine institute
The attribute for stating buyer user is old user；It is the buyer user of old user for attribute, step 203 may include
Sub-step S2031 is generated using the threshold information, the weight information and the original average price and is used threshold；
Using the threshold information in configuration information, weight information, and the corresponding original average price of buyer user is collected, it is raw
At using threshold.Wherein, when original average price is that buyer user trades on transaction platform on line, the order original aggregate price of conclusion of the business
With the ratio of history conclusion of the business number.Price when order original cost lattice refer to buyer's customer transaction, before carrying out preferential deduction and exemption.
In one preferred embodiment of the invention, the threshold information further include: lower limit threshold and upper limit threshold；Its
In, the lower limit threshold is less than the upper limit threshold.Sub-step S2041 may include:
Sub-step S20311 calculates the product of the weight information Yu the original average price, generates initial threshold；
The product of weight information and original average price is calculated, obtained result is initial threshold, wherein weight information is one
Ratio value.
Sub-step S20312, judges whether the initial threshold is less than the lower limit threshold；
Compare the size relation of initial threshold and lower limit threshold.
Sub-step S20313, if the initial threshold is less than the lower limit threshold, it is determined that the lower limit threshold is described
Use threshold；
Sub-step S20314, if the initial threshold be not less than the lower limit threshold, it is determined that initial threshold and it is described on
It limits the smaller value in threshold and uses threshold to be described.
If initial threshold is less than lower limit threshold, use lower limit threshold for using threshold.Otherwise, using initial threshold and
Smaller value in the upper limit threshold uses threshold to be described.
Such as: weight information 3%, lower limit threshold are 10 yuan, and upper limit threshold is 100 yuan.Collected buyer user A's
Forms data Central Plains beginning average price is 50 yuan under history, then the initial threshold of buyer user A is 51.5 yuan；Collected buyer user B
History under forms data Central Plains beginning average price be 8 yuan, then the initial threshold of buyer user B be 8.24 yuan；Collected buyer user C
History under forms data Central Plains beginning average price be 120 yuan, then the initial threshold of buyer user C be 123.6 yuan.Due to buyer user A
Initial threshold be greater than lower limit threshold, and be less than upper limit threshold, then use 51.5 yuan for buyer user A it is corresponding use threshold.
Since the initial threshold of buyer user B is less than lower limit threshold, then use lower limit threshold (10 yuan) for the corresponding use of buyer user B
Threshold.Since the initial threshold of buyer user C is greater than lower limit threshold and is greater than upper limit threshold, then upper limit threshold (100 yuan) are used
Threshold is used for buyer user C is corresponding.
Sub-step S2042, using the threshold information, the discount information, the original average price and the payment average price,
Generate the first denomination；
Using the threshold information and discount information of seller's user setting, and collect buyer user it is corresponding it is original
Valence, price paid generate the first denomination.Wherein, payment average price be buyer user on line transaction platform trade when, actual delivery
The ratio of total value and history conclusion of the business number.
In one preferred embodiment of the invention, the discount information includes: lower proportion ratio and upper limit ratio；Under described
Limit ratio is less than the upper limit ratio；Sub-step S2042 may include:
Sub-step S20421 calculates the product of the lower limit threshold and the lower proportion ratio, generates the lower limit amount of money；
Sub-step S20422 calculates the product of the upper limit threshold and the upper limit ratio, generates the upper limit amount of money；
Sub-step S20423 calculates the difference of the original average price and the payment average price, generates the initial preferential amount of money；
Sub-step S20424, judges whether the initial preferential amount of money is less than the lower limit amount of money；
Sub-step S20425, if the initial preferential amount of money is less than the lower limit amount of money, it is determined that the lower limit amount of money is
First denomination；
Sub-step S20426, if the initial preferential amount of money is not less than the lower limit amount of money, it is determined that described initial preferential
Smaller value in the amount of money and the upper limit amount of money is first denomination.
After the initial preferential amount of money, the lower limit amount of money, the upper limit amount of money is calculated, the initial preferential amount of money and lower limit gold are compared
The size relation of volume, the upper limit amount of money, so that it is determined that the first face amount.Wherein, it when the initial preferential amount of money is less than the lower limit amount of money, then adopts
It is the first denomination with the lower limit amount of money.Otherwise, then use the smaller value in the initial amount of money and the upper limit amount of money for the first denomination.
Such as: lower limit threshold is 10 yuan, and upper limit threshold is 100 yuan, lower proportion ratio 20%, and upper limit ratio is 30%.Meter
It is 2 yuan that calculation, which obtains the lower limit amount of money, and the upper limit amount of money is 30 yuan.Forms data Central Plains beginning average price under the history of collected buyer user A
It is 50 yuan, practical average price is 30 yuan；Original average price corresponding with buyer user B is 8 yuan, and practical average price is 7 yuan；With buyer user
The corresponding original average price of C is 120 yuan, and practical average price is 80 yuan.It can be calculated, the initial amount of money of buyer user A is 20 yuan,
The initial amount of money of buyer user B is 1 yuan, and the initial amount of money of buyer user C is 40 yuan.Since the initial amount of money of buyer user A is big
In the lower limit amount of money, and be less than the upper limit amount of money, then use 20 yuan for corresponding first denomination of buyer user A；Due to buyer user B's
The initial amount of money is less than the lower limit amount of money, then uses the lower limit amount of money (2 yuan) for corresponding first denomination of buyer user B；Since buyer uses
The initial amount of money of family C is greater than the lower limit amount of money, and is greater than the upper limit amount of money, then uses the upper limit amount of money (30 yuan) corresponding for buyer user C
The first denomination.
Sub-step S2043 uses threshold and first denomination based on described, generates old user's discount coupon.
Threshold and the first denomination are used based on generation, generates old user's discount coupon corresponding with forms data under history, by
Forms data is matched with buyer user under history, so the old user's discount coupon generated is also matched with buyer user.
Such as: according to sub-step S20411~S20414 and sub-step S20421~S20426 obtain respectively with buyer
User A, buyer user B, buyer user C are corresponding to use threshold and the first denomination, can be generated and buyer user A is matched makes
It is 10 yuan with old user's discount coupon that threshold is 51.5 yuan and the first denomination is 20 yuan, with the matched use threshold of buyer user B
And first denomination be 2 yuan old user's discount coupon, it is matched with buyer user C the use of threshold is 100 yuan and the first denomination is 30
Old user's discount coupon of member.When using corresponding old user's discount coupon using threshold for buyer user, order original cost lattice needs reach
The price arrived passes through the amount of money of old user's discount coupon deduction and exemption when the first denomination is that buyer user uses old user's discount coupon.
For example, the use of threshold being 51.5 yuan with buyer user A matched old buyer's user preferential certificate and the first denomination is 20 yuan, that is, buy
Family user A is in transaction, old user's discount coupon when order original cost lattice need to be greater than or equal to 51.5 yuan of ability, and passing through should
Old user's discount coupon, buyer user A can obtain 20 yuan of preferential deduction and exemption.
The configuration information can be with further include: merchant identification information；Sub-step S2043 may include:
Sub-step S20431, using described using threshold, first denomination and the merchant identification information, described in generation
Old user's discount coupon.
Configuration information can also include the merchant identification information with seller user's unique match, can use door using described
Sill, first denomination and the merchant identification information generate old user's discount coupon, and the merchant identification information is for true
Determine the scope of application of old user's discount coupon.At this point, its except seller user corresponding with merchant identification information of buyer user
When trading at his seller user, it is not available the discount coupon.
Step 204, according to the configuration information, the new user preferential for adapting to the buyer user that attribute is new user is generated
Certificate；
The discount coupon can also include new user preferential certificate.When the history conclusion of the business number of the buyer user is greater than preset
Threshold value determines that the attribute of the buyer user is new user；It is the buyer user of new user for attribute, then according to confidence
Breath, generates new user preferential certificate.
In one preferred embodiment of the invention, step 204 may include:
Sub-step S2041 calculates the product of the lower limit threshold and the upper limit ratio, generates the second denomination；
Sub-step S2042 is based on the lower limit threshold and second denomination, generates the new user preferential certificate.
The product for calculating lower limit threshold and upper limit ratio is the second denomination, then in conjunction with the lower limit threshold of setting, is generated new
User preferential certificate.
Such as: lower limit threshold is 10 yuan, and upper limit ratio is 30%, preset threshold value 1, and the history of buyer user D strikes a bargain secondary
Number is 0.It is 3 yuan that the second denomination, which can then be calculated, and generates new user preferential certificate corresponding with buyer user D.Wherein,
For buyer user D in transaction, order original cost lattice need to be greater than or equal to new user preferential certificate when (10 yuan) ability of threshold lower limit,
And by new user preferential certificate, buyer user D can obtain 3 yuan of preferential deduction and exemption.
In one preferred embodiment of the invention, sub-step S2042 may include:
S20421 generates the new user using the lower limit threshold, second denomination and the merchant identification information
Discount coupon.
The lower limit threshold, second denomination and the merchant identification information can be used, it is excellent to generate the new user
Favour certificate, the merchant identification information are used to determine the scope of application of new user preferential certificate.At this point, buyer user with merchant identification
When trading at other seller users except the corresponding seller user of information, it is not available new user preferential certificate.
In one preferred embodiment of the invention, configuration information can uniquely be set by the administrator of online trading platform
It sets, the use scope of the discount coupon generated at this time is not limited to specific seller user.
Step 205, Xiang Suoshu buyer user provides the discount coupon.
The old user's discount coupon being adapted to it is provided to the buyer user that attribute is old user, is buying for new user to attribute
Family user provides new user preferential certificate.Corresponding old user is provided to the user that history conclusion of the business number is greater than preset threshold value
Discount coupon；The user for being less than preset threshold value to history conclusion of the business number provides new user preferential certificate.
Such as: it provides to buyer user A using old user's discount coupon that threshold is 51.5 yuan and the first denomination is 20 yuan, to
Buyer user B is provided using old user's discount coupon that threshold is 10 yuan and the first denomination is 2 yuan, to buyer user C and is provided use
Threshold is 100 yuan and the first denomination is 30 yuan old user's discount coupon provides new user preferential certificate to buyer user D.
In embodiments of the present invention, determine that buyer uses by forms data under the first history according to collected buyer user
The Attribute transposition of buyer user is old user and Xin user, and handed over according to the history of collected seller user by the attribute at family
Easy data generate configuration information corresponding with seller user, can be under the second history of acquisition seller user after forms data, energy
Enough history conclusion of the business numbers according in forms data under the second history, history concluded price and the threshold information in configuration information, folding
Information, weight information are detained, the matched old user's discount coupon of buyer user with attribute for old user is generated, and, it being capable of foundation
Configuration information generates the matched new user preferential certificate of buyer user with attribute for new user, so that seller can be combined by realizing
Forms data under the history of configuration information and buyer user that user generates according to its historical trading data generates and each user
Matched discount coupon improves user and uses discount coupon so that the discount coupon that buyer user obtains is matched with its consumption habit
Probability promotes the buyer user of online trading platform and seller user to trade.
It should be noted that for simple description, therefore, it is stated as a series of action groups for embodiment of the method
It closes, but those skilled in the art should understand that, embodiment of that present invention are not limited by the describe sequence of actions, because according to
According to the embodiment of the present invention, some steps may be performed in other sequences or simultaneously.Secondly, those skilled in the art also should
Know, the embodiments described in the specification are all preferred embodiments, and the related movement not necessarily present invention is implemented
Necessary to example.
Referring to Fig. 3, a kind of structural block diagram of discount coupon dispensing apparatus embodiment of the invention is shown, can specifically include
Following module:
Attribute determination module 301, forms data under the first history for acquiring buyer user, according under first history
Forms data determines the attribute of buyer user；
Generation module 302 is configured, it is raw according to the historical trading data for acquiring the historical trading data of seller user
At configuration information；
First generation module 303, forms data under the second history for acquiring buyer user, according to the configuration information with
And second forms data under history, generate the discount coupon for adapting to buyer user's respective attributes；
Module 304 is provided, for providing the discount coupon to the buyer user.
In one preferred embodiment of the invention, single packet includes history conclusion of the business number under first history；It is described
Single packet includes original average price and payment average price under second history；The configuration information includes: threshold information, discount information and power
Weight information；The discount coupon includes old user's discount coupon；When the buyer user history conclusion of the business number be greater than preset threshold value, really
The attribute of the fixed buyer user is old user；It is the buyer user of old user for attribute, first, which generates submodule 303, wraps
It includes:
Using threshold unit, for generating and using using the threshold information, the weight information and the original average price
Threshold；
First denomination unit, for using the threshold information, the discount information, the original average price and the payment
Average price generates the first denomination；
It is excellent to generate the old user for using threshold and first denomination based on described for old user's discount coupon unit
Favour certificate.
In one preferred embodiment of the invention, the threshold information further include: lower limit threshold and upper limit threshold；It is described
Lower limit threshold is less than the upper limit threshold；It is described to include: using threshold unit
Initial threshold subelement generates initial threshold for calculating the product of the weight information Yu the original average price；
Threshold contrast subunit, for judging whether the initial threshold is less than the lower limit threshold；
Subelement is determined using threshold first, if being less than the lower limit threshold for the initial threshold, it is determined that described
Lower limit threshold uses threshold to be described；
Subelement is determined using threshold second, if being not less than the lower limit threshold for the initial threshold, it is determined that institute
It states the smaller value in initial threshold and the upper limit threshold and uses threshold to be described.
In one preferred embodiment of the invention, the discount information includes: lower proportion ratio and upper limit ratio；Under described
Limit ratio is less than the upper limit ratio；The first denomination unit includes:
Lower limit amount of money subelement generates the lower limit amount of money for calculating the product of the lower limit threshold and the lower proportion ratio；
Upper limit amount of money subelement generates the upper limit amount of money for calculating the product of the upper limit threshold and the upper limit ratio；
Initial amount of money subelement generates initial preferential for calculating the difference of the original average price and the payment average price
The amount of money；
Amount of money contrast subunit, for judging whether the initial preferential amount of money is less than the lower limit amount of money；
Denomination first determines subelement, if being less than the lower limit amount of money for the initial preferential amount of money, it is determined that described
The lower limit amount of money is first denomination；
Denomination second determines subelement, if being not less than the lower limit amount of money for the initial preferential amount of money, it is determined that institute
Stating the smaller value in the initial preferential amount of money and the upper limit amount of money is first denomination.
In one preferred embodiment of the invention, when the history conclusion of the business number of the buyer user be greater than preset threshold value,
The attribute for determining the buyer user is new user；It is the buyer user of new user for attribute, described device includes:
Second generation module, for generating the buyer user's for adapting to that attribute is new user according to the configuration information
New user preferential certificate.
In one preferred embodiment of the invention, second generation module includes:
Second denomination unit generates the second denomination for calculating the product of the lower limit threshold and the upper limit ratio；
It is excellent to generate the new user for being based on the lower limit threshold and second denomination for new user preferential certificate unit
Favour certificate.
In one preferred embodiment of the invention, the configuration information further include: merchant identification information；The old user
Discount coupon unit includes:
First identifier subelement, for using threshold, first denomination and the merchant identification information, life using described
At old user's discount coupon.
In one preferred embodiment of the invention, the new user preferential certificate unit includes:
Second identifier subelement, for using the lower limit threshold, second denomination and the merchant identification information, life
At the new user preferential certificate.
For device embodiment, since it is basically similar to the method embodiment, related so being described relatively simple
Place illustrates referring to the part of embodiment of the method.
The embodiment of the invention also provides a kind of electronic equipment, including memory, processor and storage are on a memory simultaneously
The computer program that can be run on a processor when the processor executes described program, executes discount coupon hair as described above
The step of putting method.
The embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, described
When program is executed by processor, the step of executing discount coupon distribution method as described above.
All the embodiments in this specification are described in a progressive manner, the highlights of each of the examples are with
The difference of other embodiments, the same or similar parts between the embodiments can be referred to each other.
It should be understood by those skilled in the art that, the embodiment of the embodiment of the present invention can provide as method, apparatus or calculate
Machine program product.Therefore, the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and
The form of the embodiment of hardware aspect.Moreover, the embodiment of the present invention can be used one or more wherein include computer can
With in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of program code
The form of the computer program product of implementation.
The embodiment of the present invention be referring to according to the method for the embodiment of the present invention, terminal device (system) and computer program
The flowchart and/or the block diagram of product describes.It should be understood that flowchart and/or the block diagram can be realized by computer program instructions
In each flow and/or block and flowchart and/or the block diagram in process and/or box combination.It can provide these
Computer program instructions are set to general purpose computer, special purpose computer, Embedded Processor or other programmable data processing terminals
Standby processor is to generate a machine, so that being held by the processor of computer or other programmable data processing terminal devices
Capable instruction generates for realizing in one or more flows of the flowchart and/or one or more blocks of the block diagram
The device of specified function.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing terminal devices
In computer-readable memory operate in a specific manner, so that instruction stored in the computer readable memory generates packet
The manufacture of command device is included, which realizes in one side of one or more flows of the flowchart and/or block diagram
The function of being specified in frame or multiple boxes.
These computer program instructions can also be loaded into computer or other programmable data processing terminal devices, so that
Series of operation steps are executed on computer or other programmable terminal equipments to generate computer implemented processing, thus
The instruction executed on computer or other programmable terminal equipments is provided for realizing in one or more flows of the flowchart
And/or in one or more blocks of the block diagram specify function the step of.
Although the preferred embodiment of the embodiment of the present invention has been described, once a person skilled in the art knows bases
This creative concept, then additional changes and modifications can be made to these embodiments.So the following claims are intended to be interpreted as
Including preferred embodiment and fall into all change and modification of range of embodiment of the invention.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that process, method, article or terminal device including a series of elements not only wrap
Those elements are included, but also including other elements that are not explicitly listed, or further includes for this process, method, article
Or the element that terminal device is intrinsic.In the absence of more restrictions, being wanted by what sentence "including a ..." limited
Element, it is not excluded that there is also other identical elements in process, method, article or the terminal device for including the element.
Above to a kind of discount coupon distribution method provided by the present invention, device, electronic equipment and storage medium, carry out
It is discussed in detail, used herein a specific example illustrates the principle and implementation of the invention, above embodiments
Illustrate to be merely used to help understand method and its core concept of the invention；At the same time, for those skilled in the art, according to
According to thought of the invention, there will be changes in the specific implementation manner and application range, in conclusion the content of the present specification
It should not be construed as limiting the invention.
Claims (11)
1. a kind of discount coupon distribution method characterized by comprising
Forms data under the first history of buyer user is acquired, the category of buyer user is determined according to forms data under first history
Property；
The historical trading data for acquiring seller user generates configuration information according to the historical trading data；
Forms data under the second history of buyer user is acquired, according to forms data under the configuration information and the second history, is generated
Adapt to the discount coupon of buyer user's respective attributes；
The discount coupon is provided to the buyer user.
2. the method according to claim 1, wherein single packet includes history conclusion of the business time under first history
Number；Single packet includes original average price and payment average price under second history；The configuration information includes: threshold information, discount
Information and weight information；The discount coupon includes old user's discount coupon；When the history conclusion of the business number of the buyer user is greater than in advance
Threshold value is set, determines that the attribute of the buyer user is old user；It is the buyer user of old user for attribute, described in the foundation
Forms data under configuration information and second history generates the discount coupon step for adapting to buyer user's respective attributes, comprising:
Using the threshold information, the weight information and the original average price, generates and use threshold；
Using the threshold information, the discount information, the original average price and the payment average price, the first denomination is generated；
Threshold and first denomination are used based on described, generates old user's discount coupon.
3. according to the method described in claim 2, it is characterized in that, the threshold information further include: lower limit threshold and upper limit door
Sill；The lower limit threshold is less than the upper limit threshold；It is described using the threshold information, the weight information and it is described it is original
Valence, the step of generation using threshold, comprising:
The product of the weight information Yu the original average price is calculated, initial threshold is generated；
When the initial threshold is less than the lower limit threshold, determine that the lower limit threshold uses threshold to be described；
When the initial threshold is not less than the lower limit threshold, determine smaller in the initial threshold and the upper limit threshold
Value uses threshold to be described.
4. according to the method described in claim 3, it is characterized in that, the discount information includes: lower proportion ratio and upper limit ratio；
The lower proportion ratio is less than the upper limit ratio；It is described using the threshold information, the discount information, the original average price and
The step of payment average price, the first denomination of generation, comprising:
The product of the lower limit threshold and the lower proportion ratio is calculated, the lower limit amount of money is generated；
The product of the upper limit threshold and the upper limit ratio is calculated, the upper limit amount of money is generated；
The difference for calculating the original average price and the payment average price, generates the initial preferential amount of money；
When the initial preferential amount of money is less than the lower limit amount of money, determine that the lower limit amount of money is first denomination；
When the initial preferential amount of money is not less than the lower limit amount of money, the initial preferential amount of money and the upper limit amount of money are determined
In smaller value be first denomination.
5. the method according to claim 1, wherein single packet includes history conclusion of the business time under first history
Number；When the buyer user history conclusion of the business number be greater than preset threshold value, determine the buyer user attribute be new user；Needle
It is the buyer user of new user to attribute, before the discount coupon to buyer user granting, the method is also wrapped
It includes:
According to the configuration information, the new user preferential certificate for adapting to the buyer user that attribute is new user is generated.
6. according to the method described in claim 5, it is characterized in that, the configuration information includes: lower limit threshold and upper limit ratio；
It is described according to the configuration information, the step of generating the new user preferential certificate for adapting to the buyer user that attribute is new user, packet
It includes:
The product of the lower limit threshold and the upper limit ratio is calculated, the second denomination is generated；
Based on the lower limit threshold and second denomination, the new user preferential certificate is generated.
7. according to the method described in claim 4, it is characterized in that, the configuration information further include: merchant identification information；It is described
Based on described the step of using threshold and first denomination, generating old user's discount coupon, comprising:
Using described using threshold, first denomination and the merchant identification information, old user's discount coupon is generated.
8. according to the method described in claim 6, it is characterized in that, the configuration information further include: merchant identification information；It is described
Based on the lower limit threshold and second denomination, the step of generating the new user preferential certificate, comprising:
Using the lower limit threshold, second denomination and the merchant identification information, the new user preferential certificate is generated.
9. a kind of discount coupon dispensing apparatus characterized by comprising
Attribute determination module, forms data under the first history for acquiring buyer user, according to forms data under first history
Determine the attribute of buyer user；
Generation module is configured, for acquiring the historical trading data of seller user, generates and configures according to the historical trading data
Information；
First generation module, forms data under the second history for acquiring buyer user, according to the configuration information and second
Forms data under history generates the discount coupon for adapting to buyer user's respective attributes；
Module is provided, for providing the discount coupon to the buyer user.
10. a kind of electronic equipment including memory, processor and stores the calculating that can be run on a memory and on a processor
Machine program, which is characterized in that
When the processor executes described program, the step of realizing any one the method for claim 1~8.
11. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that
When described program is executed by processor, realize claim 1~8 any one the method the step of.
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| CN201811393242.6A CN109670858A (en) | 2018-11-21 | 2018-11-21 | A kind of discount coupon distribution method, device, electronic equipment and storage medium |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110135902A (en) * | 2019-05-10 | 2019-08-16 | 拉扎斯网络科技（上海）有限公司 | Object composition method, apparatus, electronic equipment and computer readable storage medium |
| CN110766441A (en) * | 2019-09-05 | 2020-02-07 | 口碑(上海)信息技术有限公司 | Resource object processing method and device, storage medium and computer equipment |
| CN111683156A (en) * | 2020-08-10 | 2020-09-18 | 北京每日优鲜电子商务有限公司 | Information pushing method and device, electronic equipment and computer readable medium |
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| CN112508607A (en) * | 2020-12-02 | 2021-03-16 | 上海中商网络股份有限公司 | Data pushing method and device, computer equipment and readable storage medium |
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2018
- 2018-11-21 CN CN201811393242.6A patent/CN109670858A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110135902A (en) * | 2019-05-10 | 2019-08-16 | 拉扎斯网络科技（上海）有限公司 | Object composition method, apparatus, electronic equipment and computer readable storage medium |
| CN110766441A (en) * | 2019-09-05 | 2020-02-07 | 口碑(上海)信息技术有限公司 | Resource object processing method and device, storage medium and computer equipment |
| CN111683156A (en) * | 2020-08-10 | 2020-09-18 | 北京每日优鲜电子商务有限公司 | Information pushing method and device, electronic equipment and computer readable medium |
| CN112163879A (en) * | 2020-09-18 | 2021-01-01 | 深圳市分期乐网络科技有限公司 | User rights pushing method, device, server and storage medium |
| CN112163879B (en) * | 2020-09-18 | 2024-05-24 | 深圳市分期乐网络科技有限公司 | User rights pushing method, device, server and storage medium |
| CN112508607A (en) * | 2020-12-02 | 2021-03-16 | 上海中商网络股份有限公司 | Data pushing method and device, computer equipment and readable storage medium |
| CN113744020A (en) * | 2021-01-15 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Commodity file processing method and device, electronic equipment and storage medium |
| CN113554385A (en) * | 2021-05-27 | 2021-10-26 | 北京每日优鲜电子商务有限公司 | Distribution robot control method, distribution robot control device, electronic equipment and computer readable medium |
| CN113554385B (en) * | 2021-05-27 | 2024-01-05 | 广东中顺信息科技有限公司 | Distribution robot control method, distribution robot control device, electronic equipment and computer readable medium |
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