CN109636477A - The method for early warning and device of ullage are launched in a kind of advertisement - Google Patents
The method for early warning and device of ullage are launched in a kind of advertisement Download PDFInfo
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- CN109636477A CN109636477A CN201811548587.4A CN201811548587A CN109636477A CN 109636477 A CN109636477 A CN 109636477A CN 201811548587 A CN201811548587 A CN 201811548587A CN 109636477 A CN109636477 A CN 109636477A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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Abstract
Exposed method for early warning and device are launched the invention discloses a kind of advertisement, based on wait before simulating the date, the ad-request data of the target date of preset time period are differed with the date to be simulated, and the advertisement traffic data on date to be simulated, advertisement dispensing on the line on simulation date is treated to be simulated, the advertisement exposure amount on date to be simulated is obtained, and is less than when simulating the advertisement predetermined amount on date in the advertisement exposure amount, exposed pre-warning signal is launched in output advertisement.Therefore, the present invention can be based on history ad-request data, the advertisement exposure amount of the following some day is simulated in advance, by the way that the advertisement exposure amount and advertisement predetermined amount on the same day are compared, it is assured that whether the advertisement exposure amount of the following some day is unsatisfactory for advertisement predetermined amount, and early warning can be provided when advertisement exposure amount is less than advertisement predetermined amount, avoid advertisement exposure amount exposed so as to instruct manual amendment's advertisement predetermined amount.
Description
Technical field
The present invention relates to field of computer technology, more specifically, be related to a kind of advertisement launch exposed method for early warning and
Device.
Background technique
In video website, advertisement is the important channel for supporting business revenue.Meanwhile with the popularity of the internet and promote, net
Network user's increases, and more and more advertisers are using video platform as a kind of important way of brand promotion.
In advertisement dispensing, mainly in such a way that the advertisement exposure amount arranged in Fertilizing stage is main contract, work as reality
Advertisement exposure amount when not reaching the estimated light exposure of advertisement, will lead to video platform promise breaking.To avoid because of advertisement exposure amount
Ullage promise breaking is currently to modify advertisement predetermined amount with artificial experience.
Summary of the invention
In view of this, the present invention discloses a kind of method for early warning and device that advertisement dispensing is exposed, to realize in advertisement exposure
Amount be less than advertisement predetermined amount when provide early warning, so as to instruct manual amendment's advertisement predetermined amount avoid advertisement exposure amount lack
Amount.
The method for early warning of ullage is launched in a kind of advertisement, comprising:
The ad-request data of target date are obtained, the target date is the date to be simulated before with described to simulating sun
Phase differs the date of preset time period, the dimension on the date are as follows: day；
Obtain the advertisement traffic data on the date to be simulated；
Based on the ad-request data and the advertisement traffic data, advertisement on the line on the date to be simulated is launched
It is simulated, and carries out advertisement exposure counting, obtain the advertisement exposure amount on the date to be simulated；
Compare the advertisement predetermined amount of the advertisement exposure amount and the date to be simulated；
When the advertisement exposure amount is less than the advertisement predetermined amount, exposed pre-warning signal is launched in output advertisement.
Optionally, described to be based on the ad-request data and the advertisement traffic data, to the date to be simulated
Advertisement dispensing is simulated on line, and carries out advertisement exposure counting, obtains the advertisement exposure amount on the date to be simulated, specific to wrap
It includes:
Based on the publicity orders item in the advertisement traffic data, Screening Treatment is carried out to the ad-request data, is obtained
To targeting ads；
The targeting ads jump and lose simulation, obtains jumping and loses analog result, analog result is lost in the jump are as follows: institute
State the dispensing advertisement with display machine meeting in targeting ads；
Analog result is lost according to the jump, advertisement exposure counting is carried out to the dispensing advertisement with display machine meeting, is obtained
To the advertisement exposure amount on the date to be simulated.
Optionally, the publicity orders item based in the advertisement traffic data carries out the ad-request data
Screening Treatment obtains targeting ads, specifically includes:
The multidimensional characteristic of the multidimensional characteristic of the ad-request data and the publicity orders item is matched respectively, and
After the success of each characteristic matching, the first candidate advertising aggregator to be put is filtered out；
Based on the advertisement putting mode that preset advertising strategy determines, from the first candidate advertising aggregator to be put, screening
Second candidate advertising aggregator to be put out；
Advertisement marking is carried out to each candidate advertisement to be put in the described second candidate advertising aggregator to be put；
Score based on each candidate's advertisement to be put filters out the candidate's advertisement to be put for meeting preset fraction；
It is ranked up to obtain treated targeting ads to the candidate's advertisement to be put filtered out.
Optionally, described that the targeting ads are carried out to jump mistake simulation, it specifically includes:
It is lost in simulation process jumping, loses simulation request time access time section according to jumping, and corresponding according to the selected period
Jump lose ratio to the targeting ads carry out jump lose simulation, wherein be based on history ad data in different time periods, obtain
Ratio is lost to different jumps.
Optionally, the advertising strategy includes: spectrum assignment, frequency control and occupy-place control.
The prior-warning device of ullage is launched in a kind of advertisement, comprising:
First acquisition unit, for obtaining the ad-request data of target date, the target date is the date to be simulated
The date of preset time period, the dimension on the date are as follows: day are differed with the date to be simulated before；
Second acquisition unit, for obtaining the advertisement traffic data on the date to be simulated；
Advertisement launch analogue unit, for be based on the ad-request data and the advertisement traffic data, to it is described to
It simulates advertisement dispensing on the line on date to be simulated, and carries out advertisement exposure counting, the advertisement for obtaining the date to be simulated exposes
Light quantity；
Comparing unit, the advertisement predetermined amount for the advertisement exposure amount and the date to be simulated；
Output unit, for when the advertisement exposure amount is less than the advertisement predetermined amount, output advertisement to be launched exposed
Pre-warning signal.
Optionally, analogue unit is launched in the advertisement, is specifically included:
Subelement is handled, for based on the publicity orders item in the advertisement traffic data, to the ad-request data
Screening Treatment is carried out, targeting ads are obtained；
It jumps and loses simulation subelement, lose simulation for jump to the targeting ads, it obtains jumping and loses analog result,
Analog result is lost in the jump are as follows: the dispensing advertisement with display machine meeting in the targeting ads；
Dispensing simulation subelement, for losing analog result according to the jump, to the dispensing advertisement with display machine meeting
Advertisement exposure counting is carried out, the advertisement exposure amount on the date to be simulated is obtained.
Optionally, the processing subelement is specifically used for:
The multidimensional characteristic of the multidimensional characteristic of the ad-request data and the publicity orders item is matched respectively, and
After the success of each characteristic matching, the first candidate advertising aggregator to be put is filtered out；
Based on the advertisement putting mode that preset advertising strategy determines, from the first candidate advertising aggregator to be put, screening
Second candidate advertising aggregator to be put out；
Advertisement marking is carried out to each candidate advertisement to be put in the described second candidate advertising aggregator to be put；
Score based on each candidate's advertisement to be put filters out the candidate's advertisement to be put for meeting preset fraction；
It is ranked up to obtain treated targeting ads to the candidate's advertisement to be put filtered out.
Optionally, the jump is lost simulation subelement and is specifically used for:
It is lost in simulation process jumping, loses simulation request time access time section according to jumping, and corresponding according to the selected period
Jump lose ratio to the targeting ads carry out jump lose simulation, wherein be based on history ad data in different time periods, obtain
Ratio is lost to different jumps.
Optionally, the advertising strategy includes: spectrum assignment, frequency control and occupy-place control.
From above-mentioned technical solution it is found that launching exposed method for early warning and device, base the invention discloses a kind of advertisement
In wait differ the ad-request data of the target date of preset time period with the date to be simulated, and to mould before simulating the date
The advertisement traffic data on quasi- date is treated advertisement dispensing on the line on simulation date and is simulated, obtains the advertisement on date to be simulated
Light exposure, and be less than when simulating the advertisement predetermined amount on date in the advertisement exposure amount, exposed early warning letter is launched in output advertisement
Number.Therefore, the present invention can be based on history ad-request data, simulate the advertisement exposure amount of the following some day in advance, pass through by
The advertisement exposure amount is compared with advertisement predetermined amount on the same day, so that it may which whether the advertisement exposure amount of determining some day in future
It is unsatisfactory for advertisement predetermined amount, and early warning can be provided when advertisement exposure amount is less than advertisement predetermined amount, so as to instruct manually to repair
Change advertisement predetermined amount to avoid advertisement exposure amount exposed, for traditional scheme modifies advertisement predetermined amount with artificial experience,
The present invention substantially increases the modification reliability of advertisement predetermined amount.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
The embodiment of invention for those of ordinary skill in the art without creative efforts, can also basis
Disclosed attached drawing obtains other attached drawings.
Fig. 1 is that exposed method for early warning flow chart is launched in a kind of advertisement disclosed by the embodiments of the present invention；
Fig. 2 is a kind of acquisition methods flow chart of the advertisement exposure amount on date to be simulated disclosed by the embodiments of the present invention；
Fig. 3 is the structural schematic diagram that exposed prior-warning device is launched in a kind of advertisement disclosed by the embodiments of the present invention；
Fig. 4 is the structural schematic diagram that analogue unit is launched in a kind of advertisement disclosed by the embodiments of the present invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Exposed method for early warning and device are launched the embodiment of the invention discloses a kind of advertisement, based on the date to be simulated it
Before, the ad-request data of the target date of preset time period, and the advertising on date to be simulated are differed with the date to be simulated
Business data are treated advertisement dispensing on the line on simulation date and are simulated, obtain the advertisement exposure amount on date to be simulated, and wide at this
It accuses light exposure to be less than when simulating the advertisement predetermined amount on date, exposed pre-warning signal is launched in output advertisement.Therefore, the present invention can
Based on history ad-request data, the advertisement exposure amount of the following some day is simulated in advance, by by the advertisement exposure amount and together
One day advertisement predetermined amount compares, so that it may it is predetermined to determine whether the advertisement exposure amount of some day in future is unsatisfactory for advertisement
Amount, and early warning can be provided when advertisement exposure amount is less than advertisement predetermined amount, so as to instruct manual amendment's advertisement predetermined amount
Avoid advertisement exposure amount exposed, for traditional scheme modifies advertisement predetermined amount with artificial experience, the present invention is greatly improved
The modification reliability of advertisement predetermined amount.
Referring to Fig. 1, a kind of method for early warning flow chart that advertisement dispensing is exposed, this method packet disclosed in one embodiment of the invention
Include step:
Step S101, obtain target date ad-request data, the target date be the date to be simulated before with institute
State the date of date difference preset time period to be simulated；
It should be strongly noted that it is usually to launch by the entirety in period of day that brand advertising, which is launched, in the present embodiment
The dimension on date are as follows: day.
For example, the date to be simulated is this Wednesday, preset time period is a week, then last Wednesday target date.
Specifically, obtaining the daily ad-request data that jettison system uploads on advertisement line, and asked from all advertisements
Seek the ad-request data that the target date that preset time period is differed with the date to be simulated is filtered out in data.
When the data volume of the ad-request data of target date is more, presetting sampling prescription can be used, for example, with
The interested keyword in family filters out targeting ads request data conduct from all ad-request data of target date
The ad-request data of target date in this step.
Wherein, ad-request data include: the global informations such as video information, user information, platform, website, region.
Step S102, the advertisement traffic data on date to be simulated described in acquisition；
It should be noted that the successful operation of entire line Imitating system, uploads in addition to relying on jettison system on advertisement line
Ad-request data except, also rely on advertisement traffic data.Therefore, it is also desirable to obtain the advertising business number on date to be simulated
According to.In practical applications, advertisement traffic data specifically includes that the configuration information of advertisement, configuration information include: publicity orders item,
Ad content, the time point for being inserted into advertisement etc., wherein publicity orders item includes: exposure user group and click user group.
Step S103, it is based on the ad-request data and the advertisement traffic data, to the line on the date to be simulated
Upper advertisement dispensing is simulated, and carries out advertisement exposure counting, obtains the advertisement exposure amount on the date to be simulated；
Since periodic characteristics are substantially presented in the historical data of ad-request data, can be based on and date phase to be simulated
The ad-request data of the target date of poor preset time period, and the advertisement traffic data on date to be simulated, treat simulating sun
Advertisement dispensing is simulated on the line of phase.
Step S104, the advertisement predetermined amount of advertisement exposure amount described in comparison and the date to be simulated；
Wherein, the advertisement predetermined amount on date to be simulated refers to: the date to be simulated needs the advertisement exposure amount played.
Since the dispensing budget of brand advertising generally has certain lead, so for the date to be simulated, such as tomorrow,
Which advertisement is launched, the predetermined amount of each advertisement is how much to have determined substantially；Jettison system is simulated to come according to these data
The simulation that tomorrow launches can be obtained in time by comparing obtained analog result with the predetermined amount of these advertisements
Determine which advertisement is likely to occur ullage, out to remind client in time.
Step S105, when the advertisement exposure amount is less than the advertisement predetermined amount, exposed early warning is launched in output advertisement
Signal.
In summary, exposed method for early warning is launched in advertisement disclosed by the invention, based on wait before simulating the date, and to mould
The ad-request data of the target date of quasi- date difference preset time period, and the advertisement traffic data on date to be simulated are right
Advertisement dispensing is simulated on the line on date to be simulated, and obtains the advertisement exposure amount on date to be simulated, and in the advertisement exposure amount
When less than advertisement predetermined amount wait simulate the date, exposed pre-warning signal is launched in output advertisement.Therefore, the present invention can be based on history
Ad-request data simulate the advertisement exposure amount of the following some day in advance, by the way that the advertisement exposure amount is wide on the same day
It accuses predetermined amount to compare, so that it may determine whether the advertisement exposure amount of some day in future is unsatisfactory for advertisement predetermined amount, and wide
It accuses when light exposure is less than advertisement predetermined amount and provides early warning, avoid advertisement exposure so as to instruct manual amendment's advertisement predetermined amount
Amount is exposed.
Referring to fig. 2, a kind of acquisition methods process of the advertisement exposure amount on date to be simulated disclosed in one embodiment of the invention
Figure, comprising steps of
Step S201, based on the publicity orders item in advertisement traffic data, Screening Treatment is carried out to ad-request data, is obtained
To targeting ads；
Wherein, ad-request data include multidimensional characteristic, specifically: user characteristics and traffic characteristic, wherein user characteristics
It include: the gender of user, age, interest etc.；Traffic characteristic includes: the global informations such as video information, platform, website, region.
Publicity orders item includes: user characteristics and traffic characteristic, wherein and user characteristics include: the gender of user, the age,
Interest etc.；Traffic characteristic includes: the global informations such as video information, platform, website, region.
Specifically, the multidimensional characteristic in the multidimensional characteristic of ad-request data and publicity orders item is matched respectively,
Specifically by the user characteristics and traffic characteristic in ad-request data and the user characteristics and publicity orders item in publicity orders item
It is matched respectively, and after the success of each characteristic matching, filters out the first candidate advertising aggregator to be put；Based on preset wide
The advertisement putting mode that strategy determines is accused, from the first candidate advertising aggregator to be put, filters out the second candidate advertisement to be put
Set；Advertisement marking is carried out to each candidate advertisement to be put in the second candidate advertising aggregator to be put, and is based on each time
The score of advertisement to be put is selected to filter out the candidate's advertisement to be put for meeting preset fraction, and to be put wide to the candidate filtered out
Announcement is ranked up to obtain in this step that treated targeting ads, wherein the candidate's advertisement to be put filtered out is carried out
Sequence specifically includes: the candidate's advertisement to be put filtered out is ranked up according to score is descending, or according to score by
It is small to being ranked up greatly.
It should be noted that in practical applications, it can be candidate to be put wide to second using default advertisement marking formula
Each candidate advertisement to be put progress advertisement marking in set is accused, it can be with according to the marking score of each candidate's advertisement to be put
Determine the dispensing effect of each candidate's advertisement to be put.
In the present embodiment, carrying out advertisement marking is mainly the sequence during brand advertising is launched for candidate locations.Line upslide
Brand advertising system can integrate various factors and be ranked up to candidate locations when putting, and final target is make the date to be simulated wide
It accuses light exposure and reaches highest；In practical applications, it carries out advertisement marking to comprehensively consider including: advertisement orientation broadcasting crowd, it is fixed
To video, the target light exposure amount of advertisement and the exposed amount of advertisement.It should be noted that simulation jettison system needs fortune completely
Consistent logic on capable and line, to guarantee the accuracy of simulation jettison system.
Wherein, for brand advertising, advertising strategy specifically includes that spectrum assignment and frequency control, for more complex
Ad system, advertising strategy can also include: occupy-place control.Depending on advertising business, the present invention exists for the selection of advertising strategy
This is without limitation.
It should be noted that advertising strategy is the control strategy during brand advertising is launched, for controlling the dispensing side of advertisement
Formula specifically includes that spectrum assignment, frequency control and occupy-place control.
Spectrum assignment is the light exposure that controls advertisement and can achieve daily.
Frequency control is the exposure frequency that controls advertisement and can carry out in some cycles for each user.
Occupy-place control is that control advertisement needs user could generate exposure several times.
These three controls are all the control strategies carried out in brand advertising dispensing on line.
Step S202, the targeting ads jump and lose simulation, obtained jumping and lose analog result, simulation is lost in the jump
As a result are as follows: the dispensing advertisement with display machine meeting in the targeting ads；
It jumps to lose and refer to: after ad system screening and back to the advertisement of front end, not necessarily having the opportunity to be showed, this
A little advertisements back to front end may because of user's leaving behavior and lose the chance showed on the client, for example, with
The behavior that browser is closed at family can not show will lead to the advertisement for returning to front end.
It in online Imitating, is lost in simulation process jumping, loses simulation request time access time section according to jumping, and according to institute
Period corresponding jump mistake ratio is selected to carry out jumping mistake simulation to targeting ads, wherein wide based on history in different time periods
Data are accused, different jumps is obtained and loses ratio.
Wherein it is possible to be based on history ad data, time segment loses ratio to count the jump of each period, that is, base
In history ad data in different time periods, jump mistake ratio in different time periods is obtained, and on the basis of previous step ranking results
On, it jumps and loses simulation request time access time section, targeting ads are jumped using the period corresponding jump mistake ratio
Lose simulation.
Step S203, analog result is lost according to the jump, advertisement exposure is carried out to the dispensing advertisement with display machine meeting
Photometry number obtains the advertisement exposure amount on the date to be simulated.
It should be noted that simulation jettison system is divided into three steps in simulation process: the first step is that analog ad was screened
Journey, i.e. an ad-request specifically return to the targeting ads in what advertisement namely step S201；Second step is to jump to lose
Simulation, which advertisement in advertisement, which launched, and is finally returned for simulated target has an opportunity to be shown.Since on line in advertisement release process, meeting
There are several factors that some advertisements is caused to have no chance to show, therefore, step S202, which jump, loses simulation, to determine that target is launched
Dispensing advertisement with display machine meeting in advertisement；Third step is to lose analog result according to jump, wide to the dispensing with display machine meeting
It accuses and carries out advertisement exposure counting, obtain the advertisement exposure amount on date to be simulated.
Advertisement exposure is counted for recording real-time ad exposure data and user's frequency data, is also used to screen in advertisement
In spectrum assignment and frequency control, also, advertisement launch simulate after, can also be defeated by the exposure results of call off order item
Destination file is arrived out to be stored.
In summary, the present invention is based on publicity orders item in advertisement traffic data, ad-request data are carried out at screening
Reason, obtains targeting ads, loses simulation by jump to targeting ads, so that launching modeling scheme more under entire line
Scheme is launched on close to line, after the completion of jumping mistake simulation to targeting ads, obtains that there is displaying in targeting ads
Analog result is lost in the jump of the dispensing advertisement of chance, loses analog result according to jumping, and carries out to the dispensing advertisement with display machine meeting wide
Accuse exposure to count, obtain the advertisement exposure amount on date to be simulated, pass through in this way will the date be simulated advertisement exposure amount and to mould
The advertisement predetermined amount on quasi- date compares, so that it may determine whether advertisement exposure amount is unsatisfactory for advertisement predetermined amount, and in advertisement
Light exposure provides early warning when being less than advertisement predetermined amount, avoids advertisement exposure amount so as to instruct manual amendment's advertisement predetermined amount
It is exposed.
From above scheme it is found that the present invention is that advertisement exposure amount based on simulation is compared with advertisement predetermined amount, come true
It is fixed advertisement dispensing missing whether occur.Due to being sampled to ad-request data, also, on line launch advertisement when also deposit
Phenomenon is lost jumping, therefore, advertisement exposure amount and advertisement predetermined amount is based on to improve, the accuracy of exposed judgement is launched to advertisement,
In practical applications, the difference of advertisement predetermined amount and advertisement exposure amount can be compared with a difference threshold, only when
When the difference of advertisement predetermined amount and advertisement exposure amount is more than difference threshold, just exports advertisement and launch exposed pre-warning signal.
It is corresponding with above method embodiment, exposed prior-warning device is launched the invention also discloses a kind of advertisement.
Referring to Fig. 3, a kind of structural schematic diagram for the prior-warning device that advertisement dispensing is exposed disclosed in one embodiment of the invention should
Device includes:
First acquisition unit 301, for obtaining the ad-request data of target date, the target date is to simulating sun
The date of preset time period, the dimension on the date are as follows: day are differed before phase with the date to be simulated；
For example, the date to be simulated is this Wednesday, preset time period is a week, then last Wednesday target date.
Specifically, obtaining the daily ad-request data that jettison system uploads on advertisement line, and asked from all advertisements
Seek the ad-request data that the target date that preset time period is differed with the date to be simulated is filtered out in data.
When the data volume of the ad-request data of target date is more, presetting sampling prescription can be used, for example, with
The interested keyword in family filters out targeting ads request data conduct from all ad-request data of target date
The ad-request data of target date in this step.
Wherein, ad-request data include: the global informations such as video information, user information, platform, website, region.
Second acquisition unit 302, for obtaining the advertisement traffic data on the date to be simulated；
It should be noted that the successful operation of entire line Imitating system, uploads in addition to relying on jettison system on advertisement line
Ad-request data except, also rely on advertisement traffic data.Therefore, it is also desirable to obtain the advertising business number on date to be simulated
According to.In practical applications, advertisement traffic data specifically includes that the configuration information of advertisement, configuration information include: publicity orders item,
Ad content, the time point for being inserted into advertisement etc., wherein publicity orders item includes: exposure user group and click user group.
Analogue unit 303 is launched in advertisement, for being based on the ad-request data and the advertisement traffic data, to described
Advertisement dispensing is simulated on the line on date to be simulated, and carries out advertisement exposure counting, obtains the advertisement on the date to be simulated
Light exposure；
Since periodic characteristics are substantially presented in the historical data of ad-request data, can be based on and date phase to be simulated
The ad-request data of the target date of poor preset time period, and the advertisement traffic data on date to be simulated, treat simulating sun
Advertisement dispensing is simulated on the line of phase.
Comparing unit 304, the advertisement predetermined amount for the advertisement exposure amount and the date to be simulated；
Wherein, the advertisement predetermined amount on date to be simulated refers to: the date to be simulated needs the advertisement exposure amount played.
Since the dispensing budget of brand advertising generally has certain lead, so for the date to be simulated, such as tomorrow,
Which advertisement is launched, the predetermined amount of each advertisement is how much to have determined substantially；Jettison system is simulated to come according to these data
The simulation that tomorrow launches can be obtained in time by comparing obtained analog result with the predetermined amount of these advertisements
Determine which advertisement is likely to occur ullage, out to remind client in time.
Output unit 305, for when the advertisement exposure amount is less than the advertisement predetermined amount, output advertisement to be launched exposed
Pre-warning signal.
In summary, exposed prior-warning device is launched in advertisement disclosed by the invention, based on wait before simulating the date, and to mould
The ad-request data of the target date of quasi- date difference preset time period, and the advertisement traffic data on date to be simulated are right
Advertisement dispensing is simulated on the line on date to be simulated, and obtains the advertisement exposure amount on date to be simulated, and in the advertisement exposure amount
When less than advertisement predetermined amount wait simulate the date, exposed pre-warning signal is launched in output advertisement.Therefore, the present invention can be based on history
Ad-request data simulate the advertisement exposure amount of the following some day in advance, by the way that the advertisement exposure amount is wide on the same day
It accuses predetermined amount to compare, so that it may determine whether the advertisement exposure amount of some day in future is unsatisfactory for advertisement predetermined amount, and wide
It accuses when light exposure is less than advertisement predetermined amount and provides early warning, avoid advertisement exposure so as to instruct manual amendment's advertisement predetermined amount
Amount is exposed.
Referring to fig. 4, a kind of structural schematic diagram of advertisement dispensing analogue unit disclosed in one embodiment of the invention, comprising:
Subelement 401 is handled, for based on the publicity orders item in the advertisement traffic data, to the ad-request number
According to Screening Treatment is carried out, targeting ads are obtained；
Wherein, ad-request data include multiple dimensions, specifically: video information, user information, platform, website, region
Equal global informations.
Wherein, ad-request data include multidimensional characteristic, specifically: user characteristics and traffic characteristic, wherein user characteristics
It include: the gender of user, age, interest etc.；Traffic characteristic includes: the global informations such as video information, platform, website, region.
Publicity orders item includes: user characteristics and traffic characteristic, wherein and user characteristics include: the gender of user, the age,
Interest etc.；Traffic characteristic includes: the global informations such as video information, platform, website, region.
Processing subelement 401 is specifically used for: by the multidimensional characteristic of the multidimensional characteristic of ad-request data and publicity orders item
It is matched respectively, and after the success of each characteristic matching, filters out the first candidate advertising aggregator to be put；Based on preset wide
Strategy is accused, from the first candidate advertising aggregator to be put, filters out the second candidate advertising aggregator to be put；To the second candidate wait throw
It puts each candidate advertisement to be put in advertising aggregator and carries out advertisement marking, and sieved based on the score of each candidate's advertisement to be put
The candidate's advertisement to be put for meeting preset fraction is selected, and the candidate's advertisement to be put filtered out is ranked up to obtain this step
In treated targeting ads, wherein the candidate's advertisement to be put filtered out is ranked up and is specifically included: to filtering out
Candidate's advertisement to be put be ranked up according to score is descending, or be ranked up according to score is ascending.
Wherein, for brand advertising, advertising strategy specifically includes that spectrum assignment and frequency control, for more complex
Ad system, advertising strategy can also include: occupy-place control.Depending on advertising business, the present invention exists for the selection of advertising strategy
This is without limitation.
It should be noted that advertising strategy is the control strategy during brand advertising is launched, for controlling the dispensing side of advertisement
Formula specifically includes that spectrum assignment, frequency control and occupy-place control.
Spectrum assignment is the light exposure that controls advertisement and can achieve daily.
Frequency control is the exposure frequency that controls advertisement and can carry out in some cycles for each user.
Occupy-place control is that control advertisement needs user could generate exposure several times.
These three controls are all the control strategies carried out in brand advertising dispensing on line.
It jumps and loses simulation subelement 402, lose simulation for jump to the targeting ads, it obtains jumping and loses simulation knot
Analog result is lost in fruit, the jump are as follows: the dispensing advertisement with display machine meeting in the targeting ads；
It jumps to lose and refer to: after ad system screening and back to the advertisement of front end, not necessarily having the opportunity to be showed, this
A little advertisements back to front end may because of user's leaving behavior and lose the chance showed on the client, for example, with
The behavior that browser is closed at family can not show will lead to the advertisement for returning to front end.
It in online Imitating, is lost in simulation process jumping, loses simulation request time access time section according to jumping, and according to institute
Period corresponding jump mistake ratio is selected to carry out jumping mistake simulation to targeting ads, wherein wide based on history in different time periods
Data are accused, different jumps is obtained and loses ratio.
Wherein it is possible to be based on history ad data, time segment loses ratio to count the jump of each period, that is, base
In history ad data in different time periods, jump mistake ratio in different time periods is obtained, and on the basis of previous step ranking results
On, it jumps and loses simulation request time access time section, targeting ads are jumped using the period corresponding jump mistake ratio
Lose simulation.
Therefore, jump is lost simulation subelement 402 and is specifically used for: losing in simulation process jumping, loses simulation request time according to jump
Access time section, and the targeting ads jump according to corresponding jump mistake ratio of selected period and lose simulation, wherein
Based on history ad data in different time periods, obtains different jumps and lose ratio.
Dispensing simulation subelement 403, it is wide to the dispensing with display machine meeting for losing analog result according to the jump
It accuses and carries out advertisement exposure counting, obtain the advertisement exposure amount on the date to be simulated.
It should be noted that simulation jettison system is divided into three steps in simulation process: the first step is that analog ad was screened
Journey, i.e. an ad-request specifically return to the targeting ads in what advertisement namely step S201；Second step is to jump to lose
Simulation, which advertisement in advertisement, which launched, and is finally returned for simulated target has an opportunity to be shown.Since on line in advertisement release process, meeting
There are several factors that some advertisements is caused to have no chance to show, therefore, step S202, which jump, loses simulation, to determine that target is launched
Dispensing advertisement with display machine meeting in advertisement；Third step is to lose analog result according to jump, wide to the dispensing with display machine meeting
It accuses and carries out advertisement exposure counting, obtain the advertisement exposure amount on date to be simulated.
Advertisement exposure is counted for recording real-time ad exposure data and user's frequency data, is also used to screen in advertisement
In spectrum assignment and frequency control, also, advertisement launch simulate after, can also be defeated by the exposure results of call off order item
Destination file is arrived out to be stored.
In summary, the present invention is based on publicity orders item in advertisement traffic data, ad-request data are carried out at screening
Reason, obtains targeting ads, loses simulation by jump to targeting ads, so that launching modeling scheme more under entire line
Scheme is launched on close to line, after the completion of jumping mistake simulation to targeting ads, obtains that there is displaying in targeting ads
Analog result is lost in the jump of the dispensing advertisement of chance, loses analog result according to jumping, and carries out to the dispensing advertisement with display machine meeting wide
Accuse exposure to count, obtain the advertisement exposure amount on date to be simulated, pass through in this way will the date be simulated advertisement exposure amount and to mould
The advertisement predetermined amount on quasi- date compares, so that it may determine whether advertisement exposure amount is unsatisfactory for advertisement predetermined amount, and in advertisement
Light exposure provides early warning when being less than advertisement predetermined amount, avoids advertisement exposure amount so as to instruct manual amendment's advertisement predetermined amount
It is exposed.
Finally, it is to be noted that, herein, relational terms such as first and second and the like be used merely to by
One entity or operation are distinguished with another entity or operation, without necessarily requiring or implying these entities or operation
Between there are any actual relationship or orders.Moreover, the terms "include", "comprise" or its any other variant meaning
Covering non-exclusive inclusion, so that the process, method, article or equipment for including a series of elements not only includes that
A little elements, but also including other elements that are not explicitly listed, or further include for this process, method, article or
The intrinsic element of equipment.In the absence of more restrictions, the element limited by sentence "including a ...", is not arranged
Except there is also other identical elements in the process, method, article or apparatus that includes the element.
Each embodiment in this specification is described in a progressive manner, the highlights of each of the examples are with other
The difference of embodiment, the same or similar parts in each embodiment may refer to each other.
The foregoing description of the disclosed embodiments enables those skilled in the art to implement or use the present invention.
Various modifications to these embodiments will be readily apparent to those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, of the invention
It is not intended to be limited to the embodiments shown herein, and is to fit to and the principles and novel features disclosed herein phase one
The widest scope of cause.
Claims (10)
1. exposed method for early warning is launched in a kind of advertisement characterized by comprising
Obtain target date ad-request data, the target date be the date to be simulated before with the date phase to be simulated
The date of poor preset time period, the dimension on the date are as follows: day；
Obtain the advertisement traffic data on the date to be simulated；
Based on the ad-request data and the advertisement traffic data, advertisement on the line on the date to be simulated is launched and is carried out
Simulation, and advertisement exposure counting is carried out, obtain the advertisement exposure amount on the date to be simulated；
Compare the advertisement predetermined amount of the advertisement exposure amount and the date to be simulated；
When the advertisement exposure amount is less than the advertisement predetermined amount, exposed pre-warning signal is launched in output advertisement.
2. method for early warning according to claim 1, which is characterized in that described based on the ad-request data and described wide
Business datum is accused, advertisement dispensing on the line on the date to be simulated is simulated, and carry out advertisement exposure counting, is obtained described
The advertisement exposure amount on date to be simulated, specifically includes:
Based on the publicity orders item in the advertisement traffic data, Screening Treatment is carried out to the ad-request data, obtains mesh
Mark launches advertisement；
The targeting ads jump and lose simulation, obtains jumping and loses analog result, analog result is lost in the jump are as follows: the mesh
Mark launches the dispensing advertisement with display machine meeting in advertisement；
Analog result is lost according to the jump, advertisement exposure counting is carried out to the dispensing advertisement with display machine meeting, obtains institute
State the advertisement exposure amount on date to be simulated.
3. method for early warning according to claim 2, which is characterized in that the advertisement based in the advertisement traffic data
Order item carries out Screening Treatment to the ad-request data, obtains targeting ads, specifically include:
The multidimensional characteristic of the multidimensional characteristic of the ad-request data and the publicity orders item is matched respectively, and each
After a characteristic matching success, the first candidate advertising aggregator to be put is filtered out；
Based on the advertisement putting mode that preset advertising strategy determines, from the first candidate advertising aggregator to be put, the is filtered out
Two candidate advertising aggregators to be put；
Advertisement marking is carried out to each candidate advertisement to be put in the described second candidate advertising aggregator to be put；
Score based on each candidate's advertisement to be put filters out the candidate's advertisement to be put for meeting preset fraction；
It is ranked up to obtain treated targeting ads to the candidate's advertisement to be put filtered out.
4. method for early warning according to claim 2, which is characterized in that described to carry out jumping mistake mould to the targeting ads
It is quasi-, it specifically includes:
It is lost in simulation process jumping, loses simulation request time access time section according to jumping, and according to the corresponding jump of selected period
Mistake ratio, which jump to the targeting ads, loses simulation, wherein is based on history ad data in different time periods, obtains not
Ratio is lost in same jump.
5. method for early warning according to claim 3, which is characterized in that the advertising strategy includes: spectrum assignment, frequency control
System and occupy-place control.
6. exposed prior-warning device is launched in a kind of advertisement characterized by comprising
First acquisition unit, for obtaining the ad-request data of target date, the target date is wait before simulating the date
The date of preset time period, the dimension on the date are as follows: day are differed with the date to be simulated；
Second acquisition unit, for obtaining the advertisement traffic data on the date to be simulated；
Analogue unit is launched in advertisement, for being based on the ad-request data and the advertisement traffic data, to described wait simulate
Advertisement dispensing is simulated on the line on date, and carries out advertisement exposure counting, obtains the advertisement exposure amount on the date to be simulated；
Comparing unit, the advertisement predetermined amount for the advertisement exposure amount and the date to be simulated；
Output unit, for when the advertisement exposure amount is less than the advertisement predetermined amount, exposed early warning to be launched in output advertisement
Signal.
7. prior-warning device according to claim 6, which is characterized in that analogue unit is launched in the advertisement, is specifically included:
Subelement is handled, for being carried out to the ad-request data based on the publicity orders item in the advertisement traffic data
Screening Treatment obtains targeting ads；
It jumps and loses simulation subelement, lose simulation for jump to the targeting ads, obtain jumping and lose analog result, the jump
Lose analog result are as follows: the dispensing advertisement with display machine meeting in the targeting ads；
Dispensing simulation subelement carries out the dispensing advertisement with display machine meeting for losing analog result according to the jump
Advertisement exposure counts, and obtains the advertisement exposure amount on the date to be simulated.
8. prior-warning device according to claim 7, which is characterized in that the processing subelement is specifically used for:
The multidimensional characteristic of the multidimensional characteristic of the ad-request data and the publicity orders item is matched respectively, and each
After a characteristic matching success, the first candidate advertising aggregator to be put is filtered out；
Based on the advertisement putting mode that preset advertising strategy determines, from the first candidate advertising aggregator to be put, the is filtered out
Two candidate advertising aggregators to be put；
Advertisement marking is carried out to each candidate advertisement to be put in the described second candidate advertising aggregator to be put；
Score based on each candidate's advertisement to be put filters out the candidate's advertisement to be put for meeting preset fraction；
It is ranked up to obtain treated targeting ads to the candidate's advertisement to be put filtered out.
9. prior-warning device according to claim 7, which is characterized in that the jump is lost simulation subelement and is specifically used for:
It is lost in simulation process jumping, loses simulation request time access time section according to jumping, and according to the corresponding jump of selected period
Mistake ratio, which jump to the targeting ads, loses simulation, wherein is based on history ad data in different time periods, obtains not
Ratio is lost in same jump.
10. prior-warning device according to claim 8, which is characterized in that the advertising strategy includes: spectrum assignment, the frequency
Control and occupy-place control.
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