CN109583935A - Advertisement demonstration method, device, storage medium and mobile terminal - Google Patents
Advertisement demonstration method, device, storage medium and mobile terminal Download PDFInfo
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The present invention provides a kind of advertisement demonstration method, comprising: in response to the touch pulling operation detected, white space is unfolded in the predetermined position of current page and shows preset dynamic element in the white space；Detect the corresponding drop-down distance of the touch pulling operation；When the drop-down distance is greater than the first preset threshold value, preset advertising information is substituted into the dynamic element and is showed in the white space.The advertisement demonstration method effectively enriches advertising display mode, can attract the attention rate of user, and then improves the ad conversion rates of application and the application experience satisfaction of user.
Description
Technical field
The present invention relates to field of computer technology, specifically, the present invention relates to a kind of advertisement demonstration method, device, meters
Calculation machine readable storage medium storing program for executing and mobile terminal.
Background technique
With the popularization of intelligent terminals, the application software in mobile terminal is loaded into the work and daily life of people
It plays an important role, can gradually accumulate corresponding user volume.When the user volume of application reaches certain amount, in application
Certain ad conversion rates can be realized by launching advertisement.
It is usually advertising display region by some region division in application page in existing advertisement demonstration method,
And advertisement is shown in the advertising display region, it is limited in that, the exhibition method of advertisement is excessively single barren, it is difficult to cause
The concern of user, ad conversion rates are low.
Summary of the invention
It is that at least can solve above-mentioned one of technological deficiency, the present invention provides the advertisement demonstration methods of following technical scheme
And corresponding device, computer readable storage medium and mobile terminal.
The embodiment of the present invention provides a kind of advertisement demonstration method, includes the following steps: according on one side
In response to the touch pulling operation detected, white space is unfolded in the predetermined position of current page and in the sky
White region shows preset dynamic element；
Detect the corresponding drop-down distance of the touch pulling operation；
When the drop-down distance is greater than the first preset threshold value, preset advertising information is substituted into the dynamic element and is shown
In the white space.
Preferably, the advertisement demonstration method further include:
When the drop-down distance is greater than the second preset threshold value, the white space is switched to full screen window, it will be described
Advertising information is showed in the full screen window；
Wherein, second preset threshold value is greater than first preset threshold value.
Further, described when the drop-down distance is greater than the first preset threshold value, preset advertising information is substituted into institute
It states dynamic element and is showed in the white space, comprising:
It is when the drop-down distance is greater than 1/4 height of the current page, preset advertising information substitution is described dynamic
State element is showed in the white space；
It is described that the white space is switched to full screen window when the drop-down distance is greater than the second preset threshold value, it will
The advertising information is showed in the full screen window, comprising:
When the drop-down distance is greater than 1/3 height of the current page, the white space is switched to full frame window
Mouthful, the advertising information is showed in the full screen window.
Preferably, described when the drop-down distance is greater than the first preset threshold value, it will be described in preset advertising information substitution
Dynamic element is showed in after the white space, further includes:
Detect the corresponding drop-down duration of the touch pulling operation；
According to the drop-down duration, the displaying duration of the advertising information is determined.
Preferably, described to substitute preset advertising information before the dynamic element is showed in the white space, also
Include:
Obtain the behavioral data associated with advertising information of user；
According to the behavioral data, obtain and the matched advertising information of the user.
Preferably, described to substitute preset advertising information before the dynamic element is showed in the white space, also
Include:
Crawl the page info of the current page；
According to the page info, obtain and the matched advertising information of the page info.
Preferably, described to substitute preset advertising information after the dynamic element is showed in the white space, also
Include:
In response to the right sliding operation of touch detected, the previous history advertisement letter being showed in the white space is obtained
Breath；The history advertising information is substituted into the advertising information and is showed in the white space；Or
In response to the left sliding operation of the touch that detects, preset advertising information type is obtained different from the of the advertising information
Two advertising informations；Second advertising information is substituted into the advertising information and is showed in the white space；Or
In response to operation sliding in the touch that detects, the dynamic element is substituted into the advertising information and is showed in the sky
White region.
In addition, the embodiment of the present invention provides a kind of advertising device according on the other hand, comprising:
Dynamic element display module, for the touch pulling operation in response to detecting, in the predetermined position of current page
Expansion white space simultaneously shows preset dynamic element in the white space；
Drop-down is apart from detection module, for detecting the corresponding drop-down distance of the touch pulling operation；
Advertising display module, for when the drop-down distance is greater than the first preset threshold value, preset advertising information to be replaced
The white space is showed in for the dynamic element.
The embodiment of the present invention provides a kind of computer readable storage medium, the computer according to another aspect
Computer program is stored on readable storage medium storing program for executing, the computer program realizes above-mentioned advertising display when being executed by processor
Method.
The embodiment of the present invention provides a kind of mobile terminal according to another aspect, the computer include one or
Multiple processors；Memory；One or more computer programs, wherein one or more of computer programs are stored in institute
It states in memory and is configured as being executed by one or more of processors, one or more of computer program configurations are used
In: execute above-mentioned advertisement demonstration method.
Compared with the prior art, the present invention has the following beneficial effects:
Advertisement demonstration method, device, computer readable storage medium and mobile terminal provided by the invention are used by setting
Advertising information substitution refreshing animation is showed in applications pages when the touch drop-down distance in application page reaches certain distance by family
Face provides the application function of drop-down viewing advertising information for user, and user can pass through when waiting response page to be applied to refresh
Control touches drop-down distance to control using whether showing that advertising information, this method effectively enrich advertising display mode, can inhale
The attention rate at family is quoted, and then improves the ad conversion rates of application and the application experience satisfaction of user.
In addition, advertisement demonstration method provided by the invention, device, computer readable storage medium and mobile terminal, also logical
It crosses to be set in user after advertising information is shown and still continuously carry out to touch pulling operation and pull down distance and reaches full when certain distance
Screen shows the advertising information, can increase advertising display area when user is interested in advertising information to provide more preferably for user
Advertisement viewing experience；Drop-down duration is touched to control the displaying duration of advertising information by control, further enriches advertisement
Exhibition method improves the interest of advertising display, can attract the attention rate of user；By according to the behavioral data of user, when
The page info of the preceding page determines matched advertising information and shows to user, can further improve advertising information to user
Attraction, significantly improve application ad conversion rates and user application experience satisfaction.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description
Obviously, or practice through the invention is recognized.
Detailed description of the invention
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Obviously and it is readily appreciated that, in which:
Fig. 1 is the method flow diagram of advertisement demonstration method provided in an embodiment of the present invention；
Fig. 2 is the structural schematic diagram of advertising device provided in an embodiment of the present invention；
Fig. 3 is the structural schematic diagram of mobile terminal provided in an embodiment of the present invention.
Specific embodiment
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end
Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached
The embodiment of figure description is exemplary, and for explaining only the invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singular " one " used herein, " one
It is a ", " described " and "the" may also comprise plural form.It is to be further understood that being arranged used in specification of the invention
Diction " comprising " refer to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that in the presence of or addition
Other one or more features, integer, step, operation, element, component and/or their group.Wording used herein " and/
Or " it include one or more associated wholes for listing item or any cell and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art
Language and scientific term), there is meaning identical with the general understanding of those of ordinary skill in fields of the present invention.Should also
Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art
The consistent meaning of meaning, and unless idealization or meaning too formal otherwise will not be used by specific definitions as here
To explain.
The embodiment of the invention provides a kind of advertisement demonstration methods, as shown in Figure 1, this method comprises:
Step S101: in response to the touch pulling operation detected, white space is unfolded in the predetermined position of current page
And preset dynamic element is shown in the white space.
For the present embodiment, the touch executed using current page any position of the backstage real-time detection user in application
Pulling operation, generally, the touch pulling operation is for refreshing current page.The touch pulling operation is specifically, user
Touch a series of continuous operations that mobile terminal screen does not unclamp simultaneously slide downward.
For the present embodiment, when detect user execute touch pulling operation when, pulling operation pair in response to the touch
Preset refreshing animation is applied in the page furbishing instruction answered, display, and the refreshing animation is specially in the pre- of current page
Positioning sets expansion white space and shows preset dynamic element in the white space.Generally, the predetermined position is to work as
The top of the preceding page, the white space is from the top drops down.The predetermined position can also be its of current page
His position, such as the bottom end etc. of the fixed hurdle positioned at page top.The white space is corresponding with the touch pulling operation
Drop-down distance increases and extends downwards, and the white space can be used for the preset dynamic element of loaded and displayed.The dynamic element
Display state be used to characterize the page furbishing progress of current page, the dynamic element can be any customized animation, this
Invention does not limit this.
Step S102: the corresponding drop-down distance of the detection touch pulling operation.
For the present embodiment, during user executes and touches pulling operation, using persistently detecting current touch from the background
The corresponding drop-down distance of pulling operation, the drop-down distance are that user corresponds on the page when executing the touch pulling operation
Vertical drop-down distance.Can be based on preset detection algorithm using backstage, such as jQuery based on one of JavaScript frame
Realize the detection of drop-down distance and acquisition.
Step S103: when the drop-down distance is greater than the first preset threshold value, preset advertising information substitution is described dynamic
State element is showed in the white space.
For the present embodiment, the white space can also be used in the preset advertising information of loaded and displayed.Only exist using setting
The drop-down distance just shows advertising information when reaching certain distance, user can pass through control when waiting response page to be applied to refresh
System touches drop-down distance to control to apply whether show advertising information.When the drop-down distance is not up to first preset threshold value
When, current page only shows the dynamic element being showed in the white space；When the drop-down distance is greater than described first
When preset threshold value, institute is showed in using obtaining preset advertising information from the background and the advertising information being substituted the dynamic element
State white space.Wherein, described that the advertising information substitution dynamic element is showed in the white space specifically: institute
The bottom end for stating white space is persistently moved down to be continuously increased the area of white space until can completely replace the advertising information
It is showed in the white space for the dynamic element.
For the present embodiment, first preset threshold value can be preset distance value, and such as drop-down distance is greater than
2.5cm；It is also possible to the ratio value that preset drop-down distance accounts for page length, such as pulls down distance and account for the 1/4 of current page length,
The computing staff of the art can be determining according to practical application request or adjusts first preset threshold value, and the present embodiment is to institute
The specific distance values for stating the first preset threshold value are not specifically limited.The advertising information can be for showing ad content
Picture, animation, short-sighted frequency etc., the present embodiment does not limit this.
Advertisement demonstration method provided in an embodiment of the present invention pulls down distance by touch of the setting user in application page
Advertising information substitution refreshing animation is showed in application page when reaching certain distance, provides drop-down viewing advertisement letter for user
The application function of breath, user can wait response page to be applied refresh when by control touch drop-down distance come control using whether
It shows that advertising information, this method effectively enrich advertising display mode, the attention rate of user can be attracted, and then improve the wide of application
Accuse conversion ratio and the application experience satisfaction of user.
In one embodiment, the advertisement demonstration method, further includes:
When the drop-down distance is greater than the second preset threshold value, the white space is switched to full screen window, it will be described
Advertising information is showed in the full screen window；
Wherein, second preset threshold value is greater than first preset threshold value.
For the present embodiment, user can also touch drop-down distance by control to control display form and the exhibition of advertising information
Show area.If user does not unclamp yet after being applied to the white space and showing the advertising information and persistently pulls down,
Indicate that user has denseer interest-degree to the advertising information of current presentation, can further increase the displaying area of advertising information with
Allow user that can more clearly watch the advertising information.Specifically, during user executes and touches pulling operation, after
Platform persistently detects the corresponding drop-down distance of current touch pulling operation, when the drop-down distance is greater than first preset threshold value
When, the blank area is showed in using obtaining preset advertising information from the background and the advertising information being substituted the dynamic element
Domain, the advertising information continuous presentation is in the white space until the drop-down distance reaches second preset threshold value；When
When the drop-down distance is greater than second preset threshold value, it is switched to full screen window using by the white space, it will be described wide
It accuses information and is showed in the full screen window, second preset threshold value ought to be greater than first preset threshold value.The full frame window
Mouth is for covering entire application page with the full frame window for showing the advertising information.
For the present embodiment, second preset threshold value can be preset distance value, and such as drop-down distance is greater than
3.5cm；It is also possible to the ratio value that preset drop-down distance accounts for page length, such as pulls down distance and account for the 1/3 of current page length,
The computing staff of the art can be determining according to practical application request or adjusts second preset threshold value, and the present embodiment is to institute
The specific distance values for stating the second preset threshold value are not specifically limited.The advertising information can be for showing ad content
Picture, animation, short-sighted frequency etc., the present embodiment does not limit this.
Hereinafter, using 1/4 height that first preset threshold value is the current page and second preset threshold value as institute
For 1/3 height for stating current page, a specific embodiment is shown:
When the drop-down distance is not up to 1/4 height of the current page, current page, which is only shown, is showed in institute
State the dynamic element in white space；When the drop-down distance is greater than 1/4 height of the current page, obtained using backstage
The advertising information substitution dynamic element is simultaneously showed in the white space, the advertising information by preset advertising information
Continuous presentation is in the white space until the drop-down distance reaches 1/3 height of the current page；When it is described drop-down away from
When from 1/3 height for being greater than the current page, it is switched to full screen window using by the white space, by the advertising information
It is showed in the full screen window.
In the present embodiment, by be set in advertising information show after user still continuously carry out touch pulling operation and under
It draws distance to reach full frame when certain distance and shows the advertising information, advertisement exhibition can be increased when user is interested in advertising information
Show area to provide more preferably advertisement viewing experience for user, to further increase the ad conversion rates of application and answering for user
With experience satisfaction.
In one embodiment, described when the drop-down distance is greater than the first preset threshold value, by preset advertising information
The dynamic element is substituted to be showed in after the white space, further includes:
Detect the corresponding drop-down duration of the touch pulling operation；
According to the drop-down duration, the displaying duration of the advertising information is determined.
For the present embodiment, during user executes and touches pulling operation, using persistently detecting current touch from the background
The corresponding drop-down duration of pulling operation, a length of user touched mobile terminal screen and did not unclamped and slide down to pine when drop-down
Corresponding time span during opening.The detection of the drop-down duration can be detected based on preset time detection instrument simultaneously using backstage
It obtains.
For the present embodiment, when displaying is a length of to apply the time span that the advertising information is shown to user, application
The advertising information can be shown in the displaying duration and be automatically stopped when reaching the displaying duration show the advertisement
Information.Mapping is previously provided between corresponding drop-down duration and the displaying duration of the advertising information of the touch pulling operation
Relationship is based on the mapping relations, it may be determined that the corresponding displaying duration of the drop-down duration detected.
For the present embodiment, the mapping relations can be with specifically: application presets different drop-down duration ranges correspondences
Different displaying durations, the drop-down duration range belonged to by the drop-down duration confirmly detected, and then determine detection
The corresponding displaying duration of the drop-down duration arrived；
For the present embodiment, the mapping relations can be with specifically: application is previously provided with incidence coefficient, is retrieving
After the drop-down duration, the drop-down duration is multiplied with the incidence coefficient, the drop-down duration for calculating to detect
Corresponding displaying duration.
In addition, the displaying duration can also be correspondingly provided with minimum value and maximum value, specifically, obtaining the drop-down distance is
Corresponding first drop-down duration when the first preset threshold value determines that the first drop-down duration is corresponding based on preset mapping relations
Displaying duration, and by it is described first drop-down duration it is corresponding show duration be set as it is described show duration minimum value；Obtain institute
It states drop-down and determines described second based on preset mapping relations apart from the second drop-down duration corresponding when being the second preset threshold value
The corresponding displaying duration of duration is pulled down, and the corresponding displaying duration of the second drop-down duration is set as the displaying duration most
Big value.For example, corresponding first drop-down duration when the drop-down distance is 1/4 height of the current page is obtained, it will be described
First drop-down duration is multiplied with preset incidence coefficient, and the displaying duration being calculated is minimum value；Obtain it is described drop-down away from
The second drop-down duration is associated with by corresponding second drop-down duration when from 1/3 height for the current page with preset
Multiplication, the displaying duration being calculated is maximum value.
In the present embodiment, user can touch drop-down duration by control to control the displaying duration of advertising information, into one
Step enriches advertising display mode, improves the interest of advertising display, can attract the attention rate of user, and then improve application
Ad conversion rates and the application experience satisfaction of user.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Before, further includes:
Obtain the behavioral data associated with advertising information of user；
According to the behavioral data, obtain and the matched advertising information of the user.
For the present embodiment, the behavioral data is related for historical behavior performed by the advertising information to user
Data, such as user to the watching behavior of advertising information, click behavior, closing behavior etc..
For the present embodiment, according to the behavioral data of user, user is determined to the preference of advertising information type, such as user
The type mark for having the advertising information of click behavior is the advertising information type of user's preferences, and user is had and closes behavior immediately
The type mark of advertising information is the advertising information type that user detests.When obtaining advertising information, from preset advertising information
The ad content being determined as with the advertising information of the advertising information type matching of user's preferences to show to user is filtered out in library.
In the same manner, also it can be determined according to the personal characteristic information and be matched with the user by the personal characteristic information of acquisition user
Advertising information, the personal characteristic information can be gender, age, preference of user etc..
In the present embodiment, matched advertising information determined by the behavioral data according to user and to user's exhibition
Show, can further improve advertising information to the attraction of user, and then improve ad conversion rates.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Before, further includes:
Crawl the page info of the current page；
According to the page info, obtain and the matched advertising information of the page info.
For the present embodiment, the page info of the current page can be crawled using crawler technology, according to the page
Information determination and the matched advertising information of the page info.In practical application scene, user can execute refresh operation with
Current page obtains the page info updated, and the page info of the current page is usually the interested content of user.Pass through
The page info for crawling the current page, such as the corresponding page subject matter of current page information or characteristic information, such as current page
It is single etc. for the sport space of a whole page, song, then can be obtained from advertising information library and the page info of the current page, such as sport, song
Associated advertising information shows the described and matched advertising information of the page info to user.
In the present embodiment, matched advertising information determined by the page info according to current page and to user
It shows, to further increase advertising information to the attraction of user, and then improves ad conversion rates.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Later, further includes:
In response to the right sliding operation of touch detected, the previous history advertisement letter being showed in the white space is obtained
Breath；The history advertising information is substituted into the advertising information and is showed in the white space
In practical application scene, there are user is interested in the advertisement shown, but do not have enough time further appreciating that this
Advertisement just stops the problem of advertising display.
It is detected when the advertising information is shown in the white space using being set in advance in for the present embodiment
Right sliding operation is touched to be used to indicate using the operation for showing previous shown advertising information again.It is detected using backstage
User executes when touching right sliding operation, using make an immediate response from the background in the touch that detects it is right it is sliding operate, from advertising information library
The history advertising information that its that time is showed in the white space is obtained, and the history advertising information is substituted into the advertisement
Information is showed in the white space.This method can guarantee that user can see interested history advertising information again, can show
Write the application experience satisfaction of the ad conversion rates and user that improve application.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Later, further includes:
In response to the left sliding operation of the touch that detects, preset advertising information type is obtained different from the of the advertising information
Two advertising informations；Second advertising information is substituted into the advertising information and is showed in the white space.
In practical application scene, if user loses interest in the advertising information of current presentation, the user is usually wide to this
The advertising information for accusing information type is lost interest in, therefore when user indicates that application shows another advertising information, to improve user
The conversion ratio of advertising information is improved to the interest-degree of advertising information, can show that preset advertising information type is different from working as to user
The advertising information of preceding displaying.In advertising information library, each advertising information is previously provided with the advertising information type of its ownership, example
Such as cuisines, tourism, game.
It is detected when the advertising information is shown in the white space using being set in advance in for the present embodiment
Left sliding operation is touched to be used to indicate using the operation for showing another advertising information.Detecting that user executes touch using backstage
When left sliding operation, using being made an immediate response from the background in the left sliding operation of touch detected, preset advertisement is obtained from advertising information library
Information type is different from the second advertising information of the advertising information, and second advertising information is substituted the advertising information
It is showed in the white space.This can improve user to wide by showing the advertising informations of other advertising information types to user
The interest-degree of information is accused, and then improves the ad conversion rates of application and the application experience satisfaction of user.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Later, further includes:
In response to operation sliding in the touch that detects, the dynamic element is substituted into the advertising information and is showed in the sky
White region.
It is detected when the advertising information is shown in the white space using being set in advance in for the present embodiment
Sliding operation applies the operation for closing the advertising information to be used to indicate in touch.Detecting that user executes touch using backstage
When upper sliding operation, is operated using making an immediate response from the background in sliding in the touch detected, the dynamic element is substituted into the advertisement
Information is showed in the white space.In the case where current page has refreshed and finished, can directly stop showing the advertisement letter
Cease and show the page info of update.This method provides the selection for closing advertising display for user, under touching to avoid response
Pulling process and the advertising information that shows influences user to the normal use of application, further improve the experience satisfaction of user.
In addition, the embodiment of the invention provides a kind of advertising device, as shown in Fig. 2, described device includes: dynamic member
Plain display module 21, drop-down are apart from detection module 22 and advertising display module 23；Wherein,
The dynamic element display module 21, for the touch pulling operation in response to detecting, in the pre- of current page
Positioning sets expansion white space and shows preset dynamic element in the white space；
The drop-down is apart from detection module 22, for detecting the corresponding drop-down distance of the touch pulling operation；
The advertising display module 23 is used for when the drop-down distance is greater than the first preset threshold value, by preset advertisement
Dynamic element described in information substitution is showed in the white space.
In one embodiment, the advertising display module 23, is also used to:
When the drop-down distance is greater than the second preset threshold value, the white space is switched to full screen window, it will be described
Advertising information is showed in the full screen window；
Wherein, second preset threshold value is greater than first preset threshold value.
In one embodiment, the advertising display module, is specifically used for:
It is when the drop-down distance is greater than 1/4 height of the current page, preset advertising information substitution is described dynamic
State element is showed in the white space；
When the drop-down distance is greater than 1/3 height of the current page, the white space is switched to full frame window
Mouthful, the advertising information is showed in the full screen window.
In one embodiment, described when the drop-down distance is greater than the first preset threshold value, by preset advertising information
The dynamic element is substituted to be showed in after the white space, further includes:
Detect the corresponding drop-down duration of the touch pulling operation；
According to the drop-down duration, the displaying duration of the advertising information is determined.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Before, further includes:
Obtain the behavioral data associated with advertising information of user；
According to the behavioral data, obtain and the matched advertising information of the user.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Before, further includes:
Crawl the page info of the current page；
According to the page info, obtain and the matched advertising information of the page info.
In one embodiment, described that the preset advertising information substitution dynamic element is showed in the white space
Later, further includes:
In response to the right sliding operation of touch detected, the previous history advertisement letter being showed in the white space is obtained
Breath；The history advertising information is substituted into the advertising information and is showed in the white space；Or
In response to the left sliding operation of the touch that detects, preset advertising information type is obtained different from the of the advertising information
Two advertising informations；Second advertising information is substituted into the advertising information and is showed in the white space；Or
In response to operation sliding in the touch that detects, the dynamic element is substituted into the advertising information and is showed in the sky
White region.
Advertising device provided by the invention can be realized: pull down distance by touch of the setting user in application page
Advertising information substitution refreshing animation is showed in application page when reaching certain distance, provides drop-down viewing advertisement letter for user
The application function of breath, user can wait response page to be applied refresh when by control touch drop-down distance come control using whether
It shows that advertising information, this method effectively enrich advertising display mode, the attention rate of user can be attracted, and then improve the wide of application
Accuse conversion ratio and the application experience satisfaction of user.It can also be achieved: still lasting by user after being set in advertising information displaying
It executes to touch pulling operation and pull down distance and reaches full frame displaying advertising information when certain distance, advertisement can be believed in user
Increase advertising display area when ceasing interested to provide more preferably advertisement viewing experience for user；Drop-down duration is touched by control
The displaying duration of advertising information is controlled, advertising display mode is further enriched, improves the interest of advertising display, can inhale
Quote the attention rate at family；By determining that matched advertisement is believed according to the behavioral data of user, the page info of current page
Cease and simultaneously shown to user, can further improve advertising information to the attraction of user, significantly improve application ad conversion rates and
The application experience satisfaction of user.
The embodiment of the method for above-mentioned offer may be implemented in advertising device provided in an embodiment of the present invention, and concrete function is real
Referring now to the explanation in embodiment of the method, details are not described herein.
In addition, being deposited on computer readable storage medium the embodiment of the invention provides a kind of computer readable storage medium
Computer program is contained, advertisement demonstration method described in above embodiments is realized when the computer program is executed by processor.
Wherein, the computer readable storage medium includes but is not limited to any kind of disk (including floppy disk, hard disk, CD, CD-
ROM and magneto-optic disk), ROM (Read-Only Memory, read-only memory), RAM (Random AcceSS Memory, immediately
Memory), EPROM (EraSable Programmable Read-Only Memory, Erarable Programmable Read only Memory),
(Electrically EraSable Programmable Read-Only Memory, electric erazable programmable is read-only to be deposited EEPROM
Reservoir), flash memory, magnetic card or light card.It is, storage equipment includes by equipment (for example, computer, mobile phone) with energy
Any medium for the form storage or transmission information enough read can be read-only memory, disk or CD etc..
Computer readable storage medium provided by the invention, it can be achieved that: pass through touch of the setting user in application page
Advertising information substitution refreshing animation is showed in application page when drop-down distance reaches certain distance, drop-down is provided for user and sees
See the application function of advertising information, user can touch drop-down distance by control to control when waiting response page to be applied to refresh
Using whether showing that advertising information, this method effectively enrich advertising display mode, the attention rate of user can be attracted, and then improve
The ad conversion rates of application and the application experience satisfaction of user.It can also be achieved: showing use later by being set in advertising information
Family, which still continuously carries out to touch pulling operation and pull down distance, reaches full frame displaying advertising information when certain distance, can be in user
Increase advertising display area when interested in advertising information to provide more preferably advertisement viewing experience for user；It is touched by control
Duration is pulled down to control the displaying duration of advertising information, advertising display mode is further enriched, improves the interest of advertising display
Taste can attract the attention rate of user；It is matched by being determined according to the behavioral data of user, the page info of current page
Advertising information and to user show, can further improve advertising information to the attraction of user, significantly improve the advertisement of application
The application experience satisfaction of conversion ratio and user.
The embodiment of the method for above-mentioned offer may be implemented in computer readable storage medium provided in an embodiment of the present invention, specifically
Function realizes the explanation referred in embodiment of the method, and details are not described herein.
In addition, the embodiment of the invention also provides a kind of mobile terminals, as shown in Figure 3.The mobile end of the embodiment of the present invention
End, may include one or more than one processor 301, further includes memory 302, WiFi (wireless
Fidelity, Wireless Fidelity) circuit 303, RF (Radio Frequency, radio frequency) circuit 304, voicefrequency circuit 305, sensor
306, output equipment 307, input equipment 304, power supply 309, processor 301 are the control centres of mobile terminal, are connect using various
Mouth and the above each section of connection.It will be understood by those skilled in the art that mobile terminal structure shown in Fig. 3 is not constituted
Restriction to mobile terminal may include perhaps combining certain components or different portions than illustrating more or fewer components
Part arrangement.
WiFi circuitry 303 can provide WLAN or internet access for user；It may include antenna, WiFi module
Deng.RF circuit 304 can receive and send messages, or signal sends and receivees in communication process；It may include antenna, at least one puts
Big device, tuner, one or more oscillators, coupler, duplexer etc..The audio data that voicefrequency circuit 305 can will receive
It is converted into electric signal, is transferred to loudspeaker, the voice signal that microphone is collected audio data can also be converted to, issue processor
301 processing；Its settable loudspeaker, microphone, earphone interface etc..Sensor 306 can be used for incuding outer signals, and issue place
Device 301 is managed to handle；It may include motion sensor, optical sensor etc..Output equipment 307 can be used for showing various signals；It can
To use LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting
Diode, Organic Light Emitting Diode) etc. forms configure display panel.Input equipment 304 can be used for inputting the letter such as number and character
Breath；It can be physical button, touch panel etc..Power supply 309 can power for terminal each section, pass through power-supply management system and processing
309 logical connection of device；It may include one or more direct current or AC power source, charging system, power supply status indicator
Equal components.Memory 302 can be used for storing software program and module；It can be computer readable storage medium, specifically be
Hard disk, flash memory etc..Processor is the control centre of terminal, by running or executing the software program being stored in memory 302
And/or module, and the data for being stored in memory 302 are called, execute the various functions of terminal, processing terminal data.
As one embodiment, the mobile terminal includes: one or more processors 302, memory 303, one or
Multiple computer programs 301, wherein one or more of computer programs 301 are stored in memory 303 and are configured
To be executed by one or more of processors 302, one or more of computer programs 301 are configured to carry out to take up an official post
Advertisement demonstration method described in one embodiment.
Mobile terminal provided by the invention, it can be achieved that: distance is pulled down by touch of the setting user in application page and is reached
Advertising information substitution refreshing animation is showed in application page when to certain distance, drop-down is provided for user and watches advertising information
Application function, user can wait response page to be applied refresh when by control touch drop-down distance come control using whether open up
Show that advertising information, this method effectively enrich advertising display mode, the attention rate of user can be attracted, and then improve the advertisement of application
The application experience satisfaction of conversion ratio and user.It can also be achieved: still persistently being held by user after being set in advertising information displaying
Row touches pulling operation and drop-down distance reaches full frame when certain distance and shows the advertising information, can be in user to advertising information
Increase advertising display area when interested to provide more preferably advertisement viewing experience for user；By control touch drop-down duration come
The displaying duration for controlling advertising information, further enriches advertising display mode, improves the interest of advertising display, can attract
The attention rate of user；By determining matched advertising information according to the behavioral data of user, the page info of current page
And shown to user, it can further improve advertising information to the attraction of user, significantly improve the ad conversion rates and use of application
The application experience satisfaction at family.
The embodiment of the method for above-mentioned offer may be implemented in mobile terminal provided in an embodiment of the present invention, and concrete function realization is asked
Referring to the explanation in embodiment of the method, details are not described herein.
It, can also be in addition, each functional unit in each embodiment of the present invention can integrate in a processing module
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
The above is only some embodiments of the invention, it is noted that for the ordinary skill people of the art
For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered
It is considered as protection scope of the present invention.
Claims (10)
1. a kind of advertisement demonstration method, which comprises the steps of:
In response to the touch pulling operation detected, white space is unfolded in the predetermined position of current page and in the blank area
Domain shows preset dynamic element；
Detect the corresponding drop-down distance of the touch pulling operation；
When the drop-down distance is greater than the first preset threshold value, preset advertising information is substituted into the dynamic element and is showed in institute
State white space.
2. advertisement demonstration method according to claim 1, which is characterized in that further include:
When the drop-down distance is greater than the second preset threshold value, the white space is switched to full screen window, by the advertisement
Information is showed in the full screen window；
Wherein, second preset threshold value is greater than first preset threshold value.
3. advertisement demonstration method according to claim 2, which is characterized in that described when the drop-down distance is greater than first in advance
When setting threshold value, preset advertising information is substituted into the dynamic element and is showed in the white space, comprising:
When the drop-down distance is greater than 1/4 height of the current page, preset advertising information is substituted into the dynamic member
Element is showed in the white space；
It is described that the white space is switched to full screen window when the drop-down distance is greater than the second preset threshold value, it will be described
Advertising information is showed in the full screen window, comprising:
When the drop-down distance is greater than 1/3 height of the current page, the white space is switched to full screen window, it will
The advertising information is showed in the full screen window.
4. advertisement demonstration method according to claim 1, which is characterized in that described when the drop-down distance is greater than first in advance
When setting threshold value, preset advertising information is substituted into the dynamic element and is showed in after the white space, further includes:
Detect the corresponding drop-down duration of the touch pulling operation；
According to the drop-down duration, the displaying duration of the advertising information is determined.
5. advertisement demonstration method according to claim 1, which is characterized in that described in the advertising information that will be preset substitutes
Dynamic element is showed in front of the white space, further includes:
Obtain the behavioral data associated with advertising information of user；
According to the behavioral data, obtain and the matched advertising information of the user.
6. advertisement demonstration method according to claim 1, which is characterized in that described in the advertising information that will be preset substitutes
Dynamic element is showed in front of the white space, further includes:
Crawl the page info of the current page；
According to the page info, obtain and the matched advertising information of the page info.
7. advertisement demonstration method according to claim 1, which is characterized in that described in the advertising information that will be preset substitutes
Dynamic element is showed in after the white space, further includes:
In response to the right sliding operation of touch detected, the previous history advertising information being showed in the white space is obtained；It will
The history advertising information substitutes the advertising information and is showed in the white space；Or
In response to the left sliding operation of the touch that detects, obtain preset advertising information type different from the advertising information second is wide
Accuse information；Second advertising information is substituted into the advertising information and is showed in the white space；Or
In response to operation sliding in the touch that detects, the dynamic element is substituted into the advertising information and is showed in the blank area
Domain.
8. a kind of advertising device characterized by comprising
Dynamic element display module is unfolded for the touch pulling operation in response to detecting in the predetermined position of current page
White space simultaneously shows preset dynamic element in the white space；
Drop-down is apart from detection module, for detecting the corresponding drop-down distance of the touch pulling operation；
Advertising display module, for when the drop-down distance is greater than the first preset threshold value, preset advertising information to be substituted institute
It states dynamic element and is showed in the white space.
9. a kind of computer readable storage medium, which is characterized in that be stored with computer on the computer readable storage medium
Program realizes claim 1 to 7 described in any item advertisement demonstration methods when the computer program is executed by processor.
10. a kind of mobile terminal, characterized in that it comprises:
One or more processors；
Memory；
One or more computer programs, wherein one or more of computer programs are stored in the memory and quilt
It is configured to be executed by one or more of processors, one or more of computer programs are configured to: execute according to power
Benefit requires 1 to 7 described in any item advertisement demonstration methods.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811204571.1A CN109583935A (en) | 2018-10-16 | 2018-10-16 | Advertisement demonstration method, device, storage medium and mobile terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811204571.1A CN109583935A (en) | 2018-10-16 | 2018-10-16 | Advertisement demonstration method, device, storage medium and mobile terminal |
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| Publication Number | Publication Date |
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| CN109583935A true CN109583935A (en) | 2019-04-05 |
Family
ID=65920094
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| Application Number | Title | Priority Date | Filing Date |
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| CN201811204571.1A Pending CN109583935A (en) | 2018-10-16 | 2018-10-16 | Advertisement demonstration method, device, storage medium and mobile terminal |
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