CN109559155B - Advertisement updating system and method based on NB-Iot - Google Patents

Advertisement updating system and method based on NB-Iot Download PDF

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CN109559155B
CN109559155B CN201811268534.7A CN201811268534A CN109559155B CN 109559155 B CN109559155 B CN 109559155B CN 201811268534 A CN201811268534 A CN 201811268534A CN 109559155 B CN109559155 B CN 109559155B
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advertisement
client
iot
packet information
server
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CN109559155A (en
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曹玉琦
李宏亮
唐奇志
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Guangdong Jiulian Kaihong Technology Development Co ltd
Guangdong Unionman Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/60Software deployment
    • G06F8/65Updates
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30Services specially adapted for particular environments, situations or purposes
    • H04W4/35Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02DCLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00Reducing energy consumption in communication networks
    • Y02D30/70Reducing energy consumption in communication networks in wireless communication networks

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  • Business, Economics & Management (AREA)
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Abstract

The invention relates to the technical field of advertisement updating, in particular to an advertisement updating system and method based on NB-Iot, comprising a client and a server; the client comprises a processing module, an NB-Iot module and a network connection module, wherein the NB-Iot module and the network connection module are connected with the processing module, and a first network channel and a second network channel are respectively arranged between the NB-Iot module and the network connection module and between the NB-Iot module and the server. The invention solves the problems of high advertisement update cost, large network resource loss and unsatisfactory update effect caused by the fact that the existing advertisement update needs to input a large amount of manpower and version detection and resource downloading occupy the same frequency band.

Description

Advertisement updating system and method based on NB-Iot
Technical Field
The invention relates to the technical field of advertisement updating, in particular to an advertisement updating system and method based on NB-Iot.
Background
Advertising is a propaganda means of publicly and widely delivering information to the public through a form of media for a particular need. The advertisements are classified into broad sense advertisements and narrow sense advertisements, the broad sense advertisements comprise non-economic advertisements and economic advertisements, the non-economic advertisements refer to advertisements which do not aim at profit, also called effect advertisements, such as various notices, enlightenment, statement and the like of government administration, social public institutions and even individuals, and the main aim is popularization; the narrow advertisement is only an economic advertisement, also called commercial advertisement, and is an advertisement targeted to profitability, and the main purpose is to expand economic benefits. The advertisement machine is used as a new generation intelligent device, a complete advertisement broadcasting control system is formed by terminal software control, network information transmission and multimedia terminal display, and advertisement propaganda is carried out by multimedia materials such as pictures, characters, videos, small plug-ins (such as weather, exchange rate and the like).
The narrowband internet of things (Narrow Band Internet of Thing, NB-Iot) based on the honeycomb is an important branch of the internet of everything, is built in the honeycomb network, only consumes about 180kHz bandwidth, and can be directly deployed in a GSM network, a UMTS network or an LTE network, so that deployment cost is reduced, and smooth upgrading is realized. NB-Iot is an emerging technology in the field of Iot, supporting cellular data connectivity of low power devices in a wide area network, also known as a low power wide area network. NB-Iot supports efficient connection of devices with long standby time and high network connection requirements. The NB-Iot device battery life can be increased by at least 10 years over conventional network transmission devices while still providing very comprehensive indoor cellular data connection coverage.
When the existing advertisement machines with the network connection function are used for updating advertisements, mobile storage tools such as a USB flash disk and the like can be used for inputting advertisement data into each advertisement machine, a unidirectional trigger updating mechanism is achieved through a PSI/SI communication protocol, network communication can be carried out through a 4G module, an advertisement version is checked and whether updating is triggered or not is judged, but the two modes are required to be high in labor cost, if version detection and resource downloading are in the same frequency band, larger bandwidth is occupied, network resource loss is further caused, and the updating effect is not ideal.
Disclosure of Invention
The invention aims to provide an advertisement updating system and method based on NB-Iot, which solve the problems that the existing advertisement updating needs to input a lot of manpower, and version detection and resource downloading occupy the same frequency band, so that the advertisement updating cost is high, the network resource loss is high, and the updating effect is not ideal.
The invention provides an advertisement updating system based on NB-Iot, which comprises a client and a server; the client comprises a processing module, an NB-Iot module and a network connection module, wherein the NB-Iot module and the network connection module are connected with the processing module, and a first network channel and a second network channel are respectively arranged between the NB-Iot module and the network connection module and the server; the server side is used for counting the advertisement client side set which needs to be updated according to the advertisement updating requirement issued by the user and preparing the advertisement data of the latest version; the NB-Iot module is used for uploading own data packet information to the server at regular time through the first network channel; the server is also used for analyzing the uploaded data packet information and searching in a database, and returning corresponding data packet information to the NB-Iot module according to a searching result; the processing module is used for storing and analyzing the returned data packet information, and sending an advertisement updating instruction to the network connection module after analyzing the updating instruction; and the network connection module is used for downloading the advertisement data of the latest version through the second network channel according to the received advertisement updating instruction.
Preferably, the uploaded data packet information includes a MAC address, an IP and an advertisement version number corresponding to the client; and the server analyzes the uploaded data packet information and takes the MAC address as a condition when retrieving in a database.
Preferably, when the search result obtained by comparing the advertisement version numbers by the server is that the client is not updated, the returned data packet information is an advertisement resource address; and when the search result obtained by the server side through comparing the advertisement version numbers is updated by the client side, the data packet information returned by the server side is the latest advertisement version information.
Preferably, the processing module is further configured to control the NB-Iot module to go to sleep when the returned packet information is stored, and wake up the NB-Iot module after a fixed time.
Preferably, the first network channel is suitable for NB-Iot and Socket TCP/IP transmission protocols;
the second network channel is adapted for the 4G, HTTP transport protocol.
The invention also provides an advertisement updating method based on NB-Iot, which comprises the following steps: s1, a server counts an advertisement client set needing to be updated according to advertisement updating requirements issued by a user, and prepares advertisement data of the latest version; s2, the client side adopts an NB-Iot transmission technology to upload own data packet information to the server side at regular time; s3, the server analyzes the uploaded data packet information and searches in a database, and returns corresponding data packet information to the client according to a search result; s4, the client stores and analyzes the returned data packet information, and generates an advertisement update instruction after analyzing the update instruction; s5, the client downloads the advertisement data of the latest version according to the advertisement updating instruction.
Preferably, the data packet information uploaded in the steps S2 and S3 includes a MAC address, an IP, and an advertisement version number corresponding to the client; in the step S2, when the server analyzes the uploaded packet information and searches in a database, the server conditions the MAC address.
Preferably, in the step S3, when the search result obtained by comparing the advertisement version numbers by the server is that the client is not updated, the returned packet information is an advertisement resource address; and when the search result obtained by the server side through comparing the advertisement version numbers is updated by the client side, the data packet information returned by the server side is the latest advertisement version information.
Preferably, in the step S4, after the client stores and parses the returned data packet information, the NB-Iot transmission technology is stopped being started, and after a fixed time, the client uploads its own data packet information to the server through the NB-Iot transmission technology.
Preferably, in the step S2, the client connects to the server through NB-Iot and Socket TCP/IP transport protocols; in the step S5, the client accesses the advertisement resource address through a 4G, HTTP transport protocol.
From the above, the technical scheme provided by the invention can obtain the following beneficial effects:
firstly, the advertisement updating system based on NB-Iot comprises a client and a server, and is connected by NB-Iot and transmits a data packet for judging whether the current advertisement version is updated or not, and because NB-Iot is narrowband communication, communication transmission between the server and the client is more efficient, timely updating of the advertisement version is facilitated, and the possibility of network congestion is reduced;
secondly, after the advertisement updating system provided by the invention receives the data packet, the latest advertisement version number of the corresponding client can be automatically searched in the database according to the analyzed MAC address, and if the advertisement version of the client is not updated, the latest advertisement resource can be automatically downloaded, so that the labor cost in the advertisement updating system is reduced;
thirdly, according to the advertisement updating method based on NB-Iot, a database storing the latest advertisement version and related content of all clients is arranged inside, when the communication address and the current advertisement version number of the clients are received, the corresponding clients and the corresponding latest advertisement version numbers can be quickly searched out, and errors are not easy to occur;
fourth, the advertisement updating method provided by the invention packages the information of the client into the data packet and transmits the data packet, so that the accuracy of the content of the data packet is ensured, and one data packet corresponds to the information and data of one client, so that one data packet can be directly arranged in the corresponding storage space, and the data updating is simpler and more convenient.
Drawings
In order to more clearly illustrate the embodiments of the invention or the technical solutions of the prior art, the drawings which are used in the description of the embodiments or the prior art will be briefly described, it being obvious that the drawings in the description below are only some embodiments of the invention, and that other drawings can be obtained according to these drawings without inventive faculty for a person skilled in the art.
FIG. 1 is a system block diagram of an advertisement update system in an embodiment of the present invention;
FIG. 2 is a flowchart of an advertisement update method according to an embodiment of the present invention.
10: a client; 11: a processing module; 12: NB-Iot module; 13: a network connection module; 20: a server; 21: a database; 31: a first network channel; 32: a second network channel.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. It will be apparent that the described embodiments are merely some, but not all, embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without any inventive effort, are intended to be within the scope of the invention.
The existing advertisement update needs to input a large amount of manpower, and version detection and resource downloading occupy the same frequency band, so that the problems of high advertisement update cost, high network resource loss and unsatisfactory update effect are caused.
As shown in fig. 1, in order to solve the above-mentioned problems, the present embodiment provides an advertisement update system based on NB-Iot and a method thereof, wherein the system mainly includes a client 10 and a server 20; the client 10 comprises a processing module 11, an NB-Iot module 12 and a network connection module 13; the NB-Iot module 12 and the network connection module 13 are respectively and electrically connected with the processing module 11; the NB-Iot module 12 and the network connection module 13 are respectively provided with a first network channel 31 and a second network channel 32 with the server 20; the server 20 is configured to count a set of advertisement clients 10 that need to be updated according to advertisement update requirements issued by a user, and prepare advertisement data of a latest version; the NB-Iot module 12 is configured to periodically upload own packet information to the server 20 through the first network channel 31; the server 20 is further configured to parse the uploaded packet information and search in the database 21, and return corresponding packet information to the NB-Iot module 12 according to the search result; the processing module 11 is further configured to store and parse the returned packet information, and send an advertisement update instruction to the network connection module 13 after parsing the update instruction; the network connection module 13 is configured to download the latest version of advertisement data through the second network channel 32 according to the advertisement update instruction.
In this embodiment, the client 10 uploads its own packet information to the server 20 through the first network channel 31, downloads the latest version of advertisement data through the second network channel 32, and allocates the version detection and the resource download to different frequency bands, so that the bandwidths of the respective frequency bands are ensured, and further, the speeds of the version detection and the resource download are ensured, which in this embodiment is shown as timely advertisement update and faster advertisement data download speed.
The uploaded data packet information comprises a corresponding MAC address, IP and advertisement version number of the client 10; the server 20 parses the uploaded packet information and then searches the database 21, subject to the MAC address. In this embodiment, because the MAC address and the client 10 are in a one-to-one correspondence, the client 10 and its related information are retrieved according to the MAC address, so that the server 20 can retrieve the corresponding client 10 with respect to the MAC address, and then retrieve the corresponding advertisement version number, which improves the accuracy of automatic retrieval of the advertisement update system in this embodiment.
When the search result obtained by the server 20 by comparing the advertisement version numbers is that the client 10 is not updated, the returned data packet information is the advertisement resource address; when the search result obtained by comparing the advertisement version numbers of the server 20 is that the client 10 has been updated, the packet information returned by the server 20 is the latest advertisement version message. In this embodiment, the basis for judging whether the client 10 is updated is to judge whether the advertisement version number in the database 21 is the same as the advertisement version number in the data packet, if not, it indicates that the client 10 is not updated, if so, it indicates that the client 10 is updated, and further the server 20 returns different data packet information according to different search results, so that the client 10 can respond differently, and the system can automatically trigger the update when the client 10 is in the latest version at any time.
The processing module 11 is further configured to control the NB-Iot module 12 to go to sleep when storing the returned packet information, and wake up the NB-Iot module 12 after a fixed time. The sleep of the NB-Iot module 12 can reduce the energy consumption of the advertisement update system in this embodiment on the premise of ensuring the normal operation of the advertisement update system.
The first network channel 31 is suitable for NB-Iot, socket TCP/IP protocol, and the second network channel 32 is suitable for 4G, HTTP protocol. In this embodiment, the client 10 sends the packet information to the server 20 by NB-Iot and Socket TCP/IP protocols, and the client 10 downloads the latest version of advertisement data by 4G, HTTP protocols, which adopt different protocols, that is, different frequency bands for data transmission, thereby ensuring respective transmission stability of version update and resource download.
As shown in fig. 2, the advertisement updating method provided in this embodiment mainly includes the following steps:
s1, a server counts an advertisement client set needing to be updated according to advertisement updating requirements issued by a user, and prepares advertisement data of the latest version;
s2, the client side adopts an NB-Iot transmission technology to upload own data packet information to the server side at regular time;
s3, the server analyzes the uploaded data packet information and searches in a database, and returns corresponding data packet information to the client according to a search result;
s4, the client stores and analyzes the returned data packet information, and generates an advertisement update instruction after analyzing the update instruction;
s5, the client downloads the advertisement data of the latest version according to the advertisement updating instruction.
In step S2 and step S3, the uploaded packet information includes the MAC address, IP and advertisement version number of the corresponding client; in step S2, the server analyzes packet information of mountain and searches the database, and conditions the MAC address.
In this embodiment, a data packet includes a MAC address, an IP, and an advertisement version number of a client, where one client corresponds to one MAC address, and then one MAC address corresponds to one advertisement version number of the client, and when the data packet information is stored in the database, whether the client updates the advertisement version or not can be searched according to the MAC address, so that the search result is accurate, and only the MAC address and the corresponding advertisement version number need to be stored in the database, thereby reducing the data volume in the database and contributing to simplifying the search duration.
More specifically, in step S3, when the search result obtained by comparing the advertisement version numbers by the server is that the client is not updated, the returned packet information is the advertisement resource address; when the search result obtained by the server side by comparing the advertisement version numbers is updated by the client side, the data packet information returned by the server side is the latest advertisement version information.
In this embodiment, when the search result is that the client is not updated, the server returns the advertisement resource address, that is, triggers the client to update; if the search result is that the client is updated, the server returns the latest information of the advertisement version. Aiming at different search results, the server side returns different data packet information, so that the client side triggers different operations.
In addition, in step S4, after the client stores and parses the returned data packet information, the NB-Iot transmission technology is stopped being started, and after a fixed time, the client uploads its own data packet information to the server through the NB-Iot transmission technology.
In step S2, the client is connected with the server through NB-IOT and Socket TCP/IP transmission protocol; in step S5, the client connects the advertisement resource address through the 4G, HTTP transport protocol.
In summary, the embodiment provides an advertisement updating system and method based on NB-Iot, which is provided with a database established by information of each client, and the server sends and retrieves the database to determine whether the client needs to update its advertisement version, and uses NB-Iot to complete data transmission between the client and the server, so as to ensure the transmission rate of version update, and because the client connects to download addresses through a 4G network, the resource download and version update are located in different frequency bands, so as to avoid occupying bandwidth, and ensure the efficiency and instantaneity of advertisement update.
The above-described embodiments do not limit the scope of the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the above embodiments should be included in the scope of the present invention.

Claims (4)

1. An advertisement updating system based on NB-Iot is characterized in that: the system comprises a client and a server; the client comprises a processing module, an NB-Iot module and a network connection module, wherein the NB-Iot module and the network connection module are connected with the processing module, and a first network channel and a second network channel are respectively arranged between the NB-Iot module and the network connection module and the server;
the server side is used for counting the advertisement client side set which needs to be updated according to the advertisement updating requirement issued by the user and preparing the advertisement data of the latest version;
the NB-Iot module is used for uploading own data packet information to the server at regular time through the first network channel;
the server is also used for analyzing the uploaded data packet information and searching in a database, and returning corresponding data packet information to the NB-Iot module according to a searching result;
the processing module is used for storing and analyzing the returned data packet information, and sending an advertisement updating instruction to the network connection module after analyzing the updating instruction;
the network connection module is used for downloading the advertisement data of the latest version through the second network channel according to the received advertisement updating instruction;
the uploaded data packet information comprises an MAC address, an IP and an advertisement version number corresponding to the client; the server analyzes the uploaded data packet information and takes the MAC address as a condition when retrieving in a database;
when the search result obtained by the server side through comparing the advertisement version numbers is that the client side is not updated, the returned data packet information is an advertisement resource address; when the search result obtained by the server side through comparing the advertisement version numbers is updated by the client side, the data packet information returned by the server side is an advertisement version latest message;
the first network channel is applicable to NB-Iot, socket TCP/IP transmission protocols;
the second network channel is adapted for the 4G, HTTP transport protocol.
2. The NB-Iot based advertisement update system according to claim 1, wherein: the processing module is further configured to control the NB-Iot module to enter sleep when the returned packet information is stored, and wake up the NB-Iot module after a fixed time.
3. An advertisement updating method based on NB-Iot is characterized by comprising the following steps:
s1, a server counts an advertisement client set needing to be updated according to advertisement updating requirements issued by a user, and prepares advertisement data of the latest version;
s2, the client side adopts an NB-Iot transmission technology to upload own data packet information to the server side at regular time;
s3, the server analyzes the uploaded data packet information and searches in a database, and returns corresponding data packet information to the client according to a search result;
s4, the client stores and analyzes the returned data packet information, and generates an advertisement update instruction after analyzing the update instruction;
s5, the client downloads the advertisement data of the latest version according to the advertisement updating instruction;
the data packet information uploaded in the steps S2 and S3 includes a MAC address, an IP and an advertisement version number corresponding to the client; in the step S2, when the server side parses the uploaded packet information and searches in a database, the condition is given to the MAC address;
in the step S3, when the search result obtained by comparing the advertisement version numbers by the server is that the client is not updated, the returned data packet information is an advertisement resource address; when the search result obtained by the server side through comparing the advertisement version numbers is updated by the client side, the data packet information returned by the server side is an advertisement version latest message;
in the step S2, the client is connected with the server through NB-Iot and Socket TCP/IP transmission protocols; in the step S5, the client accesses the advertisement resource address through a 4G, HTTP transport protocol.
4. The advertisement updating method based on NB-Iot is characterized in that: in the step S4, after the client stores and parses the returned data packet information, the NB-Iot transmission technology is stopped being started, and after a fixed time, the client uploads the own data packet information to the server through the NB-Iot transmission technology.
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CN103646036A (en) * 2012-12-04 2014-03-19 乐视致新电子科技(天津)有限公司 Automatic updating method for loading of advertising pictures
WO2017071309A1 (en) * 2015-10-28 2017-05-04 努比亚技术有限公司 Video call system, device and method

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Patentee after: Guangdong Jiulian Kaihong Technology Development Co.,Ltd.

Address before: 516025 1st and 2nd floor, No.4 workshop, South District, digital industrial park, Huicheng District, Huizhou City, Guangdong Province

Patentee before: Unionman Technology Co.,Ltd.