CN109558561A - A kind of user behavior path acquisition method, device, equipment and medium - Google Patents
A kind of user behavior path acquisition method, device, equipment and medium Download PDFInfo
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Abstract
The embodiment of the invention discloses a kind of user behavior path acquisition method, device, equipment and medium, the method is applied to terminal device, specifically includes: when receiving triggering command, generating user's ID of trace route path code corresponding with active user based on preset rules；Monitor the behavioural information of active user；The behavioural information and the corresponding user's ID of trace route path code of active user are associated, association results are obtained；The association results are reported into user behavior path statistical server；Wherein, the behavioural information includes the time that behavior event and behavior event occur.By using above-mentioned technical proposal, the accurate reproduction to each user behavior path is realized.
Description
Technical field
The present embodiments relate to big data acquisition technique field more particularly to a kind of user behavior path acquisition method,
Device, equipment and medium.
Background technique
User behavior path analysis is the distinctive a kind of data analysing method of internet industry, according to user in website or
The click behavior of person's application analyzes the circulation rule and feature of user's modules in website or application, excavates user's
Access or point blow mode, and then optimize the design architecture of website or application, to promote the arrival rate of website or application core module,
The through nucleus module of the expectation primary flow path diameter that user is easily designed according to website or application.Therefore, it obtains high-quality
User behavior path data it is significant to user behavior path analysis.
Currently, the acquisition of user behavior path passes through the jump for counting the page mainly by burying a realization in website or application
It transfers and generates user behavior path.The user behavior path obtained in the way of above-mentioned bury a little is very mixed and disorderly, only simply
Data are enumerated, and readability is poor, and operation maintenance personnel does not see the row of each user according to the user behavior path data of acquisition at all
It is which page to go to which page from, or which page elements which page elements gone to from for path.And the use obtained
Behavior path data majority in family is discrete data point, for example, the seniority among brothers and sisters of movie playback amount, the seniority among brothers and sisters etc. of click volume.
Summary of the invention
The embodiment of the present invention provides a kind of user behavior path acquisition method, device, equipment and medium, passes through this method reality
The accurate reproduction in user behavior path is showed.
In a first aspect, being applied to terminal device, institute the embodiment of the invention provides a kind of user behavior path acquisition method
The method of stating includes:
When receiving triggering command, user's ID of trace route path code corresponding with active user is generated based on preset rules；
Monitor the behavioural information of active user；
The behavioural information and the corresponding user's ID of trace route path code of active user are associated, association results are obtained；
The association results are reported into user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
Second aspect, the embodiment of the invention provides a kind of user behavior path acquisition devices, are integrated in terminal device, institute
Stating device includes:
Generation module, for generating user corresponding with active user based on preset rules when receiving triggering command
ID of trace route path code；
Module is monitored, for monitoring the behavioural information of active user；
Relating module, for the behavioural information and the corresponding user's ID of trace route path code of active user to be associated,
Obtain association results；
Reporting module, for the association results to be reported to user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
The third aspect the embodiment of the invention provides a kind of electronic equipment, including memory, processor and is stored in storage
On device and the computer program that can run on a processor, the processor realizes such as above-mentioned the when executing the computer program
A kind of user behavior path acquisition method described in one side.
Fourth aspect, the embodiment of the invention provides a kind of storage medium comprising computer executable instructions, the meters
Calculation machine executable instruction realizes a kind of user behavior path as described in above-mentioned first aspect when being executed as computer processor
Acquisition method.
A kind of user behavior path acquisition method provided in an embodiment of the present invention, by being based on preset rules for each user
Generate unique user's ID of trace route path code, and by the user behavior information listened to and user's ID of trace route path code of corresponding user into
Association results are finally reported to user behavior path statistical server by row association, wherein the user behavior information includes row
For the time that event and behavior event occur, by the time based on user's ID of trace route path code and event generation to each use
The behavior path at family is counted, and the accurate reproduction to each user behavior path is realized.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, institute in being described below to the embodiment of the present invention
Attached drawing to be used is needed to be briefly described, it should be apparent that, the accompanying drawings in the following description is only some implementations of the invention
Example, for those of ordinary skill in the art, without creative efforts, can also implement according to the present invention
The content of example and these attached drawings obtain other attached drawings.
Fig. 1 is a kind of user behavior path acquisition method flow diagram that the embodiment of the present invention one provides；
Fig. 2 is a kind of user behavior path acquisition method flow diagram provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of user behavior path acquisition device structural schematic diagram that the embodiment of the present invention three provides；
Fig. 4 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present invention four provides.
Specific embodiment
To keep the technical problems solved, the adopted technical scheme and the technical effect achieved by the invention clearer, below
It will the technical scheme of the embodiment of the invention will be described in further detail in conjunction with attached drawing, it is clear that described embodiment is only
It is a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those skilled in the art exist
Every other embodiment obtained under the premise of creative work is not made, shall fall within the protection scope of the present invention.
Embodiment one
Fig. 1 is a kind of user behavior path acquisition method flow diagram that the embodiment of the present invention one provides.The present embodiment
A kind of user behavior path acquisition method provided can be executed by user behavior path acquisition device.Wherein the device can be by
Software and or hardware realization is typically integrated in terminal device, more specifically, such as is integrated in smart television, for
Family is acquired statistics in the behavior path that smart television is respectively applied.Referring specifically to shown in Fig. 1, this method comprises the following steps:
Step 110, when receiving triggering command, based on preset rules generate user corresponding with active user path mark
Know code.
Wherein, the triggering command can include: the enabled instruction of power-on instruction or application.
It is described to generate user's ID of trace route path code corresponding with active user based on preset rules, comprising:
The sequence number of time, present terminal equipment when receiving triggering command and the random number for setting digit are carried out
Combination, obtains a string of characters；
The md5 value of a string of characters is determined as user's ID of trace route path code corresponding with active user.
The sequence number of time, present terminal equipment when by the way that triggering command will be received and the random number for setting digit
It is combined, it can be ensured that unique user's ID of trace route path code is generated for each user, it is convenient further to the behavior path of user
Precisely reappeared.
Step 120, the behavioural information for monitoring active user.
Wherein, the behavioural information includes the time that behavior event and behavior event occur, and the behavior event is for example
It specifically can be user and which element of application had accessed in the click event of the upper triggering of application, such as user, browsed application
Which interface etc..The behavioural information of active user can be monitored to obtain by User action log, or pass through web crawlers etc.
Technology is monitored to obtain.
The behavioural information and the corresponding user's ID of trace route path code of active user are associated by step 130, are closed
It is coupled fruit.
It is described to be associated behavioural information and the corresponding user's ID of trace route path code of active user, specifically in the row
One-to-one relationship is established between information user's ID of trace route path code corresponding with active user, to identify the behavioural information
It is the behavioural information of active user's triggering.
The association results are reported to user behavior path statistical server by step 140.
Wherein, user behavior path statistical server is for counting user behavior path.The present embodiment skill
All number of path strong points of each user are together in series by art scheme by user's ID of trace route path code, and in Behavior-based control information
The time that behavior event occurs is ranked up all path data points being together in series, to realize to user's true path
Accurate reproduction.
A kind of user behavior path acquisition method provided in this embodiment, by being generated for each user based on preset rules
Unique user's ID of trace route path code, and the user behavior information listened to is closed with user's ID of trace route path code of corresponding user
Association results are finally reported to user behavior path statistical server, wherein the user behavior information includes behavior thing by connection
The time that part and behavior event occur, by the time based on user's ID of trace route path code and event generation to each user's
Behavior path is counted, and the accurate reproduction to each user behavior path is realized.
Embodiment two
Fig. 2 is a kind of user behavior path acquisition method flow diagram provided by Embodiment 2 of the present invention.In above-mentioned reality
On the basis of applying example, the present embodiment is advanced optimized, and the benefit of optimization is can to reduce to report to user behavior path
The data volume of the user behavior information of statistical server, effectively reduces the redundant data of behavioural information, and increase data has
Effect property.Referring specifically to shown in Fig. 2, described method includes following steps:
Step 210, when receiving triggering command, based on preset rules generate user corresponding with active user path mark
Know code.
Step 220, when listening to active user and entering lower interface from upper interface, obtain corresponding time of the act and
Behavior event.
Wherein, the upper interface is referred specifically to lower interface, and upper interface is the necessary path for reaching lower interface, example
Such as, user is entered by " family ethic is acute " clicked in current " the program classification page " and " shows the page of each family ethic play
Face " is carried out further through " grandmother is exactly mother " of click " showing each family ethic play page " into program " grandmother is exactly mother "
Details introduction page, then " the program classification page " is the upper interface of described " showing each family ethic play page ", institute
State the lower interface that " page for showing each family ethic play " is " the program classification page ".Similarly, described " the details introduction
The page " is the lower interface of described " showing each family ethic play page ".
In general, the purpose analyzed user behavior path is the core for obtaining user and which path reaching application by
Heart interface usually and is not concerned with how user exits from the core interface of application.Therefore, in order to reduce the superfluous of user behavior information
It is remaining, it is provided with threshold condition in the present embodiment, when listening to active user and entering lower interface from upper interface, obtains and corresponds to
Time of the act and behavior event.Behavior event when not returning to upper interface from lower interface to user is acquired, and is had
Effect reduces the behavioural information data volume of user, improves the validity of data.
The time of the act and behavior event are associated by step 230, obtain the behavioural information of active user.
Wherein, by the time of the act and behavior event be associated substantially, specify behavior event generation when
Between, and the behavior event occurred in time of the act.
Step 240 saves the behavioural information to user's path stack.
Effective user behavior information is stored by structuring user's path stack, only user enters lower layer from upper interface
Behavioural information just meeting stacking when interface, behavioural information not stacking when user is back to upper interface from lower interface are realized
Effectively reduce the purpose of user behavior information redundancy.
Step 250 judges whether user's path stack is filled, or whether monitors that active user exits application,
If so, then follow the steps 260, otherwise return step 220.
In order to reduce the number to user path statistical server reported data, when user's path stack has been expired, or connect
When exiting the instruction of application to user, a user behavior information reporting operation is just executed, specifically: it will be in user's path stack
Behavioural information is popped, and the behavioural information and the corresponding user's ID of trace route path code of active user are associated, and will be closed
It is coupled fruit and reports to user behavior path statistical server, otherwise, continues to be acquired user behavior information the behaviour of simultaneously stacking
Make.
Behavioural information in step 260, user's path stack is popped, by the behavioural information and the corresponding use of active user
Family ID of trace route path code is associated, and association results are reported to user behavior path statistical server.
A kind of user behavior path acquisition method provided in this embodiment enters when listening to active user from upper interface
When lower interface, corresponding time of the act and behavior event are obtained, the time of the act and behavior event are associated, obtained
To the behavioural information of active user, the behavioural information is saved to user's path stack, without being returned to user from lower interface
Behavioural information to upper interface is acquired, and effectively reduces the redundancy of behavioural information, improves the validity of behavioural information,
Reduce reported data number and data volume, reduces the occupancy to user behavior path statistical server performance, while compared with
Lack the cost for reporting flow, reduces the pressure and cost of server.
Embodiment three
Fig. 3 is a kind of user behavior path acquisition device structural schematic diagram that the embodiment of the present invention three provides, which can
It is integrated in terminal device, can be more specifically integrated in each application of terminal device, shown in Figure 3, described device includes: life
At module 310, monitor module 320, relating module 330 and reporting module 340；
Wherein, generation module 310, for being generated and active user couple based on preset rules when receiving triggering command
The user's ID of trace route path code answered；
Module 320 is monitored, for monitoring the behavioural information of active user；
Relating module 330, for closing the behavioural information and the corresponding user's ID of trace route path code of active user
Connection, obtains association results；
Reporting module 340, for the association results to be reported to user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
Further, the generation module 310 includes: assembled unit and determination unit, in which:
Assembled unit is used for time when will be connected to triggering command, the sequence number of present terminal equipment and setting digit
Random number is combined, and obtains a string of characters；
Determination unit is used to the md5 value of a string of characters being determined as user's ID of trace route path corresponding with active user
Code.
Further, the triggering command includes: the enabled instruction of power-on instruction or application.
Further, monitoring module 320 includes acquiring unit, associative cell and storage unit, in which:
Acquiring unit is used for when listening to active user and entering lower interface from upper interface, obtains corresponding time of the act
And behavior event；
Associative cell obtains the behavior letter of active user for the time of the act and behavior event to be associated
Breath；
Storage unit is for saving the behavioural information to user's path stack.
Further, monitoring module 320 further includes stack cell out, for when user's path stack is filled, or
When monitoring that active user exits in application, the behavioural information in user's path stack is popped.
A kind of user behavior path acquisition device provided in this embodiment, by being generated for each user based on preset rules
Unique user's ID of trace route path code, and the user behavior information listened to is closed with user's ID of trace route path code of corresponding user
Association results are finally reported to user behavior path statistical server, wherein the user behavior information includes behavior thing by connection
The time that part and behavior event occur, by the time based on user's ID of trace route path code and event generation to each user's
Behavior path is counted, and the accurate reproduction to each user behavior path is realized.
Example IV
Fig. 4 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present invention four provides.As shown in figure 4, the electronics is set
It is standby to include: processor 670, memory 671 and be stored in the computer journey that run on memory 671 and on processor 670
Sequence；Wherein, the quantity of processor 670 can be one or more, in Fig. 4 by taking a processor 670 as an example；Processor 670 is held
A kind of such as above-mentioned user behavior path acquisition method as described in the examples is realized when the row computer program.As shown in figure 4,
The electronic equipment can also include input unit 672 and output device 673.Processor 670, memory 671, input unit
672 can be connected with output device 673 by bus or other modes, in Fig. 4 for being connected by bus.
Memory 671 is used as a kind of computer readable storage medium, can be used for storing software program, journey can be performed in computer
Sequence and module, as the corresponding program instruction/module of user behavior a kind of in embodiment of the present invention path acquisition method (for example,
Generation module 310, monitoring module 320, relating module 330 and reporting module 340 in the acquisition device of user behavior path etc.).
Software program, instruction and the module that processor 670 is stored in memory 671 by operation, thereby executing electronic equipment
A kind of above-mentioned user behavior path acquisition method is realized in various function application and data processing.
Memory 671 can mainly include storing program area and storage data area, wherein storing program area can store operation system
Application needed for system, at least one function；Storage data area, which can be stored, uses created data etc. according to terminal.In addition,
Memory 671 may include high-speed random access memory, can also include nonvolatile memory, for example, at least a disk
Memory device, flush memory device or other non-volatile solid state memory parts.In some instances, memory 671 can be wrapped further
Include the memory remotely located relative to processor 670, these remote memories can be by network connection to electronic equipment/deposit
Storage media.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Input unit 672 can be used for receiving the number or character information of input, and generates and set with the user of electronic equipment
It sets and the related key signals of function control inputs.Output device 673 may include that display screen etc. shows equipment.
Embodiment five
The embodiment of the present invention five also provides a kind of storage medium comprising computer executable instructions, and the computer can be held
Row instruction is used to execute a kind of user behavior path acquisition method when being executed by computer processor, this method comprises:
When receiving triggering command, user's ID of trace route path code corresponding with active user is generated based on preset rules；
Monitor the behavioural information of active user；
The behavioural information and the corresponding user's ID of trace route path code of active user are associated, association results are obtained；
The association results are reported into user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
Certainly, a kind of storage medium comprising computer executable instructions, computer provided by the embodiment of the present invention
The method operation that executable instruction is not limited to the described above, can also be performed a kind of user provided by any embodiment of the invention
Relevant operation in the acquisition method of behavior path.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is more
Good embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior art
Part can be embodied in the form of software products, which can store in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are with so that a computer is set
Standby (can be personal computer, storage medium or the network equipment etc.) executes method described in each embodiment of the present invention.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (10)
1. a kind of user behavior path acquisition method is applied to terminal device, which is characterized in that the described method includes:
When receiving triggering command, user's ID of trace route path code corresponding with active user is generated based on preset rules；
Monitor the behavioural information of active user；
The behavioural information and the corresponding user's ID of trace route path code of active user are associated, association results are obtained；
The association results are reported into user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
2. the method according to claim 1, wherein described corresponding with active user based on preset rules generation
User's ID of trace route path code, comprising:
The sequence number of time, present terminal equipment when receiving triggering command and the random number for setting digit are subjected to group
It closes, obtains a string of characters；
The md5 value of a string of characters is determined as user's ID of trace route path code corresponding with active user.
3. the method according to claim 1, wherein the triggering command includes: power-on instruction or application
Enabled instruction.
4. according to the method described in claim 3, it is characterized in that, the behavioural information for monitoring active user, comprising:
When listening to active user and entering lower interface from upper interface, corresponding time of the act and behavior event are obtained；
The time of the act and behavior event are associated, the behavioural information of active user is obtained；
The behavioural information is saved to user's path stack.
5. according to the method described in claim 4, it is characterized in that, the behavioural information for monitoring active user, further includes: when
When user's path stack is filled, the behavioural information in user's path stack is popped.
6. according to the method described in claim 4, it is characterized in that, when the triggering command be application enabled instruction when, institute
State the behavioural information for monitoring active user, further includes:
When monitoring that active user exits in application, the behavioural information in user's path stack is popped.
7. a kind of user behavior path acquisition device, is integrated in terminal device, which is characterized in that described device includes:
Generation module, for generating user corresponding with active user path based on preset rules when receiving triggering command
Identification code；
Module is monitored, for monitoring the behavioural information of active user；
Relating module is obtained for the behavioural information and the corresponding user's ID of trace route path code of active user to be associated
Association results；
Reporting module, for the association results to be reported to user behavior path statistical server；
Wherein, the behavioural information includes the time that behavior event and behavior event occur.
8. device according to claim 7, which is characterized in that the generation module includes:
Assembled unit, sequence number and setting digit for time, present terminal equipment when will receive triggering command
Random number is combined, and obtains a string of characters；
Determination unit, for the md5 value of a string of characters to be determined as user's ID of trace route path code corresponding with active user.
9. a kind of electronic equipment, including first memory, first processor and storage are on a memory and can be in first processor
The computer program of upper operation, which is characterized in that realized when the first processor executes the computer program as right is wanted
Seek any user behavior path acquisition method in 1-6.
10. a kind of storage medium comprising computer executable instructions, the computer executable instructions are by computer disposal
Such as user behavior path as claimed in any one of claims 1 to 6 acquisition method is realized when device executes.
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