CN109495780A - A kind of Products Show method, terminal device and computer readable storage medium - Google Patents
A kind of Products Show method, terminal device and computer readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Social Psychology (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention is suitable for field of artificial intelligence, provides a kind of Products Show method, terminal device and medium, comprising: obtains and the currently playing associated product list of video；Product list is used to record the timing node of the target video frame comprising product to be promoted and the product information of product to be promoted；If monitoring the currently playing timing node to target video frame of video, target detection is carried out to currently playing video frame, determines the location information of the target object in currently playing video frame；From the location information for obtaining each product to be promoted for including in currently playing video frame in product list, each product to be promoted for including in each target object and currently playing video frame is matched；If the destination display area where monitoring target object is operated, obtains and show the profile information and purchasing channel information of the product to be promoted to match with target object, so neither influence viewing experience, and improve the conversion ratio of product to be promoted.
Description
Technical field
The invention belongs to field of artificial intelligence more particularly to a kind of Products Show methods, terminal device and computer
Readable storage medium storing program for executing.
Background technique
Video ads, which refer to, to be invested in video, in the advertisement that the specific node of video is shown.With the network media
The fast development of technology, video ads have become publicity and promote the main way of product.Existing video ads exhibition method
Mainly include following several: 1) starting direct commercial breaks video in the specific node of video such as video；2) personage in video
Certain lines in be inserted into the product to be promoted advertising slogan；3) the fixed certain articles occurred use the product to be promoted in video
The corresponding product of board.
Aforesaid way 1) and 2) will affect video viewers viewing experience, mode 3) although will not influence viewing body
It tests, but the product information shown is less, user is typically only capable to know to the brand identity for the product promoted, and can not know more
Mostly about the details of product, the conversion ratio of product is caused to reduce.
Summary of the invention
In view of this, the embodiment of the invention provides a kind of Products Show method, terminal device and computer-readable storages
Medium, to solve the viewing experience for influencing video viewers existing for the existing Products Show method based on video ads, and
The low problem of conversion rate of products.
The first aspect of the embodiment of the present invention provides a kind of Products Show method, comprising:
It obtains and the currently playing associated product list of video；The product list is used to record in the video
The product of product to be promoted described in including in the timing node of the target video frame of product to be promoted and the target video frame
Information；The product information includes that profile information, purchasing channel information and the product to be promoted of the product to be promoted exist
Location information in the target video frame；
If the timing node of the video target video frame is monitored, to currently playing video
Frame carries out target detection, determines the location information of the target object in the currently playing video frame；
From the position for obtaining each product to be promoted for including in the currently playing video frame in the product list
Information, and location information and each target based on each product to be promoted for including in the currently playing video frame
The location information of object, it is each described wait promote by include in each target object and the currently playing video frame
Product is matched；
If the destination display area where monitoring the target object is operated, obtains and show and the target pair
The profile information and purchasing channel information of the product to be promoted as described in matching.
The second aspect of the embodiment of the present invention provides a kind of terminal device, including memory, processor and is stored in
In the memory and the computer program that can run on the processor, when the processor executes the computer program
Realize following steps:
It obtains and the currently playing associated product list of video；The product list is used to record in the video
The product of product to be promoted described in including in the timing node of the target video frame of product to be promoted and the target video frame
Information；The product information includes that profile information, purchasing channel information and the product to be promoted of the product to be promoted exist
Location information in the target video frame；
If the timing node of the video target video frame is monitored, to currently playing video
Frame carries out target detection, determines the location information of the target object in the currently playing video frame；
From the position for obtaining each product to be promoted for including in the currently playing video frame in the product list
Information, and location information and each target based on each product to be promoted for including in the currently playing video frame
The location information of object, it is each described wait promote by include in each target object and the currently playing video frame
Product is matched；
If the destination display area where monitoring the target object is operated, obtains and show and the target pair
The profile information and purchasing channel information of the product to be promoted as described in matching.
The third aspect of the embodiment of the present invention provides a kind of computer readable storage medium, the computer-readable storage
Media storage has computer program, and the computer program realizes following steps when being executed by processor:
It obtains and the currently playing associated product list of video；The product list is used to record in the video
The product of product to be promoted described in including in the timing node of the target video frame of product to be promoted and the target video frame
Information；The product information includes that profile information, purchasing channel information and the product to be promoted of the product to be promoted exist
Location information in the target video frame；
If the timing node of the video target video frame is monitored, to currently playing video
Frame carries out target detection, determines the location information of the target object in the currently playing video frame；
From the position for obtaining each product to be promoted for including in the currently playing video frame in the product list
Information, and location information and each target based on each product to be promoted for including in the currently playing video frame
The location information of object, it is each described wait promote by include in each target object and the currently playing video frame
Product is matched；
If the destination display area where monitoring the target object is operated, obtains and show and the target pair
The profile information and purchasing channel information of the product to be promoted as described in matching.
Implement a kind of Products Show method, terminal device and computer readable storage medium tool provided in an embodiment of the present invention
Have it is following the utility model has the advantages that
Is there is the time in video in advance by a kind of Products Show method provided in an embodiment of the present invention in product to be promoted
The product information of node and product to be promoted is associated with corresponding video, when video playing to the mesh comprising product to be promoted
When marking the timing node of video frame, target detection carried out to currently playing video frame, each target object that will test out with
Each product to be promoted that the video frame includes is matched, the target where the target object in currently playing video frame
When display area is not operated, any information is not shown, to guarantee the viewing experience for not influencing video viewers；It is broadcast currently
When destination display area where the target object in video frame put is operated, show with respective objects object match to
The profile information and purchasing channel information of product are promoted, is substantially understood in this way, user can not only treat popularization product, and
In the details for wanting to know about target object or want to buy product to be promoted constantly, the purchase of product to be promoted can be directly based upon
Channel information enters the purchase page of product to be promoted, and improves the conversion ratio of product to be promoted.
Detailed description of the invention
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art
Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description is only of the invention some
Embodiment for those of ordinary skill in the art without any creative labor, can also be according to these
Attached drawing obtains other attached drawings.
Fig. 1 is a kind of implementation flow chart for Products Show method that first embodiment of the invention provides；
Fig. 2 is the specific implementation flow chart of S13 in a kind of Products Show method of second embodiment of the invention offer；
Fig. 3 is the specific implementation flow chart of S14 in a kind of Products Show method of third embodiment of the invention offer；
Fig. 4 is the specific implementation flow chart of S12 in a kind of Products Show method of fourth embodiment of the invention offer；
Fig. 5 is a kind of structural block diagram of terminal device provided in an embodiment of the present invention；
Fig. 6 be another embodiment of the present invention provides a kind of terminal device structural block diagram.
Specific embodiment
In order to make the objectives, technical solutions, and advantages of the present invention clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Referring to Fig. 1, Fig. 1 is a kind of implementation flow chart for Products Show method that first embodiment of the invention provides.This
In embodiment, the executing subject of Products Show method is terminal device.Terminal device includes but is not limited to smart phone, plate electricity
Brain or desktop computer.
Products Show method as shown in Figure 1 the following steps are included:
S11: it obtains and the currently playing associated product list of video；The product list is for recording in the video
Product to be promoted described in including in the timing node of target video frame comprising product to be promoted and the target video frame
Product information；The product information includes the profile information of the product to be promoted, purchasing channel information and described produces wait promote
Location information of the product in the target video frame.
When being publicized by way of video ads and promoting product, experienced in order to not influence the viewing of video viewers,
Typically for some articles occurred fixed in video, the clothing such as personage uses in video mobile phone, wearing or the vehicle that uses
Etc., can the corresponding product of brand to be promoted be used, in this way, can both deepen video viewers treats the print for promoting product
As playing the role of publicity and promoting product, and will not influence the viewing experience of video viewers.And wide by above-mentioned video
It accuses exhibition method to show when promoting product, the scene for each video frame for including due to the duration of every section of video and the video is equal
Be it is fixed, therefore, timing node of the video frame comprising product to be promoted in entire video is fixed, and wait promote produce
The position that product occur in corresponding video frame is also fixed.For example, one section of when a length of 40 minutes videos, comprising being produced wait promote
The timing node of the video frame of product in video can be 15:02.00~15:06.00, i.e., since the 15th point 2 seconds to the 15th
Divide in each video frame (referred to as one group of continuous video frame) terminated in this 4 seconds for 6 seconds comprising product to be promoted.It is understood that
, may include multiple and different products to be promoted in one section of video, multiple and different products to be promoted can include simultaneously
In identical video frame, also it may include in different video frames, herein with no restrictions.Same product to be promoted can wrap
Contained in the discontinuous video frame of multiple groups, i.e., same product to be promoted can occur multiple by phased manner in one section of video.
Since timing node of the video frame comprising product to be promoted in entire video is fixed, and product to be promoted
The position occurred in corresponding video frame is also fixation, therefore, can be in advance by the target video frame comprising product to be promoted
The product information of the product to be promoted included in the timing node and target video frame in entire video is recorded, and is formed
Product list, and the product list is associated with corresponding video.Wherein, product information includes but is not limited to produce wait promote
Location information of the profile information, purchasing channel information and product to be promoted of product in target video frame.The letter of product to be promoted
Jie's information include but is not limited to the title of product to be promoted, the title wait promote brand belonging to product, product to be promoted valence
Lattice etc.；The purchasing channel information of product to be promoted can be the purchase link of product to be promoted；Product to be promoted is in target video
Location information in frame can pass through the four-dimensional coordinate [(X of product to be promoted shared rectangular display area in the video frame1,
Y1),W1,H1] indicate.Wherein, (X1,Y1) be product to be promoted shared rectangular display area in the video frame central point
Coordinate, W1、H1The width and height of product respectively to be promoted shared rectangular display area in the video frame.
In the embodiment of the present invention, terminal device can be taken when receiving video playing request based on video playing request
The unique identification of the video to be played of band obtains and plays the video that video playing request is directed toward.Terminal device is playing video
While the video that playing request is directed toward, the also default corresponding relationship between unique identification and product list based on video is obtained
It takes and the associated product list of currently playing video.Wherein, the unique identification of video can be the source address of video.
Terminal device gets and after the associated product list of currently playing video, can be based on remembering in the product list
The timing node of the target video frame comprising product to be promoted of record, is monitored the playback progress of currently playing video.
Terminal device executes S12 when monitoring timing node of the currently playing video playing to target video frame.
S12: if the timing node of the video target video frame is monitored, to currently playing
Video frame carries out target detection, determines the location information of the target object in the currently playing video frame.
In the embodiment of the present invention, if terminal device monitors that currently playing video is currently playing to comprising product to be promoted
Target video frame timing node, then illustrate in the video frame being currently played comprising product to be promoted, at this point, terminal is set
It is standby that target detection is carried out to the video frame being currently played, to detect all mesh included in currently playing video frame
It marks object (i.e. object), and determines location information of each target object in currently playing video frame.For example, if product
The timing node of a certain target video frame comprising product to be promoted recorded in list is 15:02.00~15:06.00, then eventually
End equipment can carry out target inspection to currently playing video frame when monitoring currently playing video playing to 15:02.00
It surveys.
S13: from obtaining each product to be promoted for including in the currently playing video frame in the product list
Location information, and the location information based on each product to be promoted for including in the currently playing video frame and each described
The location information of target object, by include in each target object and the currently playing video frame it is each it is described to
Product is promoted to be matched.
In the embodiment of the present invention, terminal device has determined the position letter of each target object in currently playing video frame
After breath, currently playing video frame can be obtained from product information list based on the timing node of currently playing video frame
In include each product to be promoted location information, and based on each product to be promoted for including in currently playing video frame
Location information and each target object detected from currently playing video frame location information, will be currently playing
The each product to be promoted for including in each target object and currently playing video frame in video frame is matched.
Terminal device by currently playing video frame each target object and currently playing video frame in include
Each product to be promoted, which match, specifically may is that terminal device is each wait push away based on include in currently playing video frame
The wide location information of product and the location information of each target object, determine each target object in currently playing video frame
Respectively with the matching degree for each product to be promoted for including in the video frame, if terminal device detects currently playing video
Between the location information for a certain product to be promoted for including in the location information of a certain target object in frame and the video frame
Gap is then identified as the target object and matches with product to be promoted is somebody's turn to do, that is, illustrate the target pair in preset error range
As being product to be promoted；If terminal device detect the location information of a certain target object in currently playing video frame with
Gap between the location information for a certain product to be promoted for including in the video frame then identifies not in preset error range
It is mismatched for the target object with product to be promoted is somebody's turn to do, that is, illustrating the target object not is product to be promoted.
S14: it if the destination display area where monitoring the target object is operated, obtains and shows and the mesh
The profile information and purchasing channel information for the product to be promoted that mark object matches.
In the embodiment of the present invention, terminal device will be in each target object and the video frame in currently playing video frame
Include is each after promoting product and being matched, and monitors the target where each target object in currently playing video frame
Whether display area is user-operably.
Specifically, for touch screen terminal, if terminal device detects that mesh (is such as clicked or double-clicked) to user's touch-control
The destination display area where object is marked, then the destination display area where being identified as target object is operated；For non-tactile
For shielding terminal, if terminal device detects the destination display area where mouse pointer falls into target object, it is identified as mesh
Destination display area where mark object is operated, that is, is identified as details or user that user wants to know about the target object
Want to buy the target object, at this point, in terminal device testing product list whether comprising with the destination display area that is operated
The product to be promoted that interior shown target object matches includes and is operated if terminal device detects in product list
The product to be promoted that shown target object matches in destination display area then obtains and the target pair from product list
It is carried out as the profile information and purchasing channel information of the product to be promoted to match, and by the profile information and purchasing channel information
It shows.
After terminal device illustrates the profile information and purchasing channel information wait promote product to match with target object,
User can treat popularization product by the profile information of product to be promoted and substantially be understood, if user wants to further appreciate that
The details of product to be promoted are wanted to buy product to be promoted, then can be by the purchasing channel information of product to be promoted
The purchase link of offer is directly entered the details and sales page of product to be promoted, and then it is detailed to treat popularization product progress
Solution.
In the present embodiment, do not include in product list and institute in the destination display area that is operated if terminal device detects
The product to be promoted that the target object of display matches, then terminal device is not responding to the operation of user.
Above as can be seen that product to be promoted is appeared in video in advance by a kind of Products Show method provided in this embodiment
In timing node and the product information of product to be promoted be associated with corresponding video, when video playing is to comprising wait promote
When the timing node of the target video frame of product, target detection, each mesh that will test out are carried out to currently playing video frame
Mark object is matched with each product to be promoted that the video frame includes, the target object institute in currently playing video frame
Destination display area do not operated when, do not show any information, thus guarantee do not influence video viewers viewing experience；
When the destination display area where the target object in currently playing video frame is operated, show and respective objects object phase
The profile information and purchasing channel information of matched product to be promoted, in this way, user, which can not only treat, promotes product progress greatly
It causes to understand, and in the details for wanting to know about target object or wants to buy product to be promoted constantly, can be directly based upon wait promote
The purchasing channel information of product enters the purchase page of product to be promoted, and improves the conversion ratio of product to be promoted.
Referring to Fig. 2, Fig. 2 is the specific implementation of S13 in a kind of Products Show method of second embodiment of the invention offer
Flow chart.Relative to the corresponding embodiment of Fig. 1, in a kind of Products Show method provided in this embodiment, S13 be can specifically include
S131~S132, details are as follows:
S131: location information and each institute based on each product to be promoted for including in the currently playing video frame
The location information for stating target object, by preset matching degree computation model calculate each target object and it is each it is described to
Promote the matching degree of product；The matching degree computation model are as follows:
I={ 1,2,3 ... ..., n }, k={ 1,2,3 ... ..., m }；
Wherein, SikMatching for i-th product to be promoted and k-th of target object including in currently playing video frame
Degree, (X2k,Y2k) be rectangular display area in currently playing video frame where k-th of target object central point coordinate,
W2k、H2kThe width and height of rectangular display area in respectively currently playing video frame where k-th of target object, (X1i,Y1i)
For the coordinate of i-th in the currently playing video frame central point wait promote rectangular display area shared by product, W1i、H1iPoint
I-th of the width and height wait promote rectangular display area shared by product in video frame that Wei be not currently playing, n are currently playing
The sum for the product to be promoted for including in video frame, m are the sum of the target object in currently playing video frame.
In the present embodiment, location information of the target object in corresponding video frame is by the target object in corresponding video frame
In shared rectangular display area four coordinate [(X2,Y2),W2,H2] indicate, wherein (X2,Y2) it is target object in video
The coordinate of the central point of shared rectangular display area, W in frame1、H1Respectively shared rectangle is aobvious in the video frame for target object
Show the width and height in region.
Terminal device, which has determined the location information of each target object in currently playing video frame and got, works as
Include in the video frame of preceding broadcasting is each after the location information for promoting product, by each mesh in currently playing video frame
It marks location information of the location information of object respectively with each product to be promoted for including in the video frame and is input to preset
With degree computation model, each target object in currently playing video frame is calculated by preset matching degree computation model and is somebody's turn to do
The matching degree for each product to be promoted for including in video frame.
Terminal device calculates include in each target object and the video frame in currently playing video frame each
After the matching degree for promoting product, by currently playing video frame each target object and the video frame in include it is each
The matching degree of product to be promoted is compared with preset matching degree threshold value.Wherein, preset matching degree threshold value is for measuring target
The laminating degree of object and product to be promoted, i.e., for measuring whether target object is pre-set product to be promoted.
If terminal device detects certain for including in a certain target object and the video frame in currently playing video frame
The matching degree of one product to be promoted is greater than preset matching degree threshold value, then executes S132.
S132: it if the matching degree of the target object and the product to be promoted is greater than preset matching degree threshold value, identifies
Match for the target object and the product to be promoted, the target object and the product to be promoted are associated.
In the present embodiment, terminal device is detecting a certain target object in currently playing video frame and the video frame
In include a certain matching degree wait promote product be greater than preset matching degree threshold value when, be identified as the target object and this wait promote
Product matches, that is, be identified as the target object be should product be promoted, at this point, terminal device is by the target object and the popularization
Product is associated.
Above as can be seen that a kind of Products Show method provided in this embodiment, passes through preset matching degree computation model
The matching degree for each product to be promoted for including in each target object and the video frame in currently playing video frame is calculated,
When target object is greater than preset matching degree threshold value with the matching degree wait promote product, target object and product phase to be promoted are judged
Matching, target object and product to be promoted are associated, so as to more accurately by target object it is corresponding to
It promotes product to be matched, in this way, when the destination display area where user's operation target object, can accurately show and mesh
The profile information and purchasing channel information for marking the corresponding product to be promoted of object, further improve the conversion of product to be promoted
Rate.
Referring to Fig. 3, Fig. 3 is the specific implementation of S14 in a kind of Products Show method of third embodiment of the invention offer
Flow chart.Relative to the corresponding embodiment of Fig. 1, in a kind of Products Show method provided in this embodiment, S14 be can specifically include
S141~S142, details are as follows:
S141: if the destination display area where monitoring the target object is operated, by the target object into
Row highlights, and loads the label for being directed toward the target object.
S142: show in the tag the product to be promoted to match with the target object profile information and
Purchasing channel information.
In the present embodiment, terminal device, can when detecting that the destination display area where target object is user-operably
Target object to be highlighted.
Target object highlight can specifically include by terminal device: it is aobvious that target object is carried out equal proportion amplification
Show；Or frame choosing is carried out to target object using the rectangle frame being adapted to target object.Wherein, the rectangle being adapted to target object
Frame refer to the target object identical rectangle frame of the shared size of rectangular display area in the video frame, which can be just
Target object is surrounded completely.
Terminal device carries out target object highlighted at the same time it can also loading the mark for being used to be directed toward the target object
Label.Wherein, which is used to show the profile information and purchasing channel information of the product to be promoted to match with target object.?
In practical application, label can be display box.
After terminal device is loaded with the label for being directed toward target object, shows in the label and match with target object
Product to be promoted profile information and purchasing channel information.
Above as can be seen that a kind of Products Show method provided in this embodiment, where user's operation target object
When destination display area, target object is highlighted, the product details of target object is checked convenient for user, meanwhile, eventually
End equipment also loads the label for being directed toward the target object, and the product to be promoted that target object matches is shown in the label
Profile information and purchasing channel information, thus be avoided that obscuring for product information and video caption, user wants to buy wait promote
When product, need to only click label can enter the purchase page of product to be promoted, user-friendly.
As fourth embodiment of the invention, S12 can specifically include following steps:
It is right if monitoring the corresponding initial time of timing node of the video target video frame
Currently playing video frame carries out target detection, determines the location information of the target object in the currently playing video frame.
The condition that product to be promoted is able to show in video is: it include product to be promoted in continuous multiple video frames,
I.e. the timing node of the video frame comprising product to be promoted is usually a period of time, and within this time, product to be promoted is being regarded
It may be the moment in frequency picture mobile.Therefore, as an embodiment of the present invention, what is stored in product list produces wait promote
The location information of product can be in the video frame played at first in one group of successive video frames comprising product to be promoted wait promote
The location information of product.
Correspondingly, in the present embodiment, terminal device monitors that currently playing video is currently playing to target video frame
When the corresponding initial time of timing node, target detection is carried out to currently playing video frame, determines currently playing video frame
In target object location information.
Further, S12 can specifically realize that details are as follows by S121~S122 as shown in Figure 4:
S121: if monitor the corresponding starting of the timing node of the video target video frame
It carves, then shot operation is carried out to the currently playing video frame.
S122: the video frame images being truncated to are input to preparatory trained target detection model, pass through the target
Detection model determines the location information of each target object in the currently playing video frame.
In the present embodiment, a target detection model can be trained in advance, and terminal device is monitoring that video is currently playing
To target video frame timing node corresponding initial time when, shot operation is carried out to currently playing video frame, and will cut
The video frame images got are input to the target detection model.Wherein, target detection model includes candidate region extract layer, feature
Vector extract layer, classification layer and output layer.
Candidate region extract layer is used to be based on preset extracted region strategy, and n is extracted from video frame images may
Be object region as candidate region, n is usually 1k~2k.Wherein, the location information of each candidate region passes through one
Four dimensional vector [(X3,Y3),W3,H3] indicate, (X3,Y3) be candidate region center coordinate, W3、H3Respectively candidate region
Width and height.In practical applications, preset extracted region strategy can determine according to actual needs, herein with no restrictions.
Characteristic vector pickup layer is used to obtain each each candidate region row feature extraction based on preset neural network
The feature vector of candidate region.Wherein, preset neural network can be arranged according to actual needs, herein with no restrictions, for example,
Preset neural network can be convolutional neural networks.
Classification layer sorts out candidate region for the feature vector based on each candidate region, i.e. differentiation candidate region
Be object region also it is non-object region, and the candidate region for being classified as object region is determined as target and is shown
Region, the destination display area are the region where the target object predicted.
Output layer is used to be modified destination display area based on preset frame regression algorithm, and determination is revised
The location information of destination display area, it is final that the location information of revised destination display area as passes through target detection model
The location information for the target object determined.It is to keep the target predicted aobvious to the purpose that destination display area is modified
Show region of the region closer to target object where practical, to improve accuracy.
After the video frame images being truncated to are input to target detection model by terminal device, in the candidate of target detection model
It may be the region of object as candidate regions that area level extracts n based on preset extracted region strategy from video frame images
Domain is based on preset neural network to each candidate region row feature extraction in the characteristic vector pickup layer of target detection model,
The feature vector of each candidate region is obtained, in classification feature vector pair of the layer based on each candidate region of target detection model
Candidate region is sorted out, and the candidate region for being classified as object region is determined as destination display area, in target detection mould
The output layer of type is based on preset frame regression algorithm and is modified to destination display area, and determines that revised target is shown
The location information in region, the target location information of revised destination display area being determined as in currently playing video frame
The location information of object.
Above as can be seen that a kind of Products Show method provided by the embodiment passes through preparatory trained target detection model
The location information of the target object in currently playing video frame is determined, to improve the standard of the location information of target object
True property.
Referring to Fig. 5, Fig. 5 is a kind of structural block diagram of terminal device provided in an embodiment of the present invention.In the present embodiment
Terminal device is terminal device.The each unit that the terminal device includes is used to execute each step in the corresponding embodiment of Fig. 1 to Fig. 4
Suddenly.Referring specifically to the associated description in embodiment corresponding to Fig. 1 to Fig. 4 and Fig. 1 to Fig. 4.For ease of description, only show
Part related to the present embodiment is gone out.Referring to Fig. 5, terminal device 500 includes: first acquisition unit 51, the first monitoring unit
52, matching unit 53 and display unit 54.Wherein:
First acquisition unit 51 is used to obtain and the currently playing associated product list of video；The product list is used for
Record the institute for including in the timing node and the target video frame of the target video frame in the video comprising product to be promoted
State the product information of product to be promoted；The product information includes profile information, the purchasing channel information of the product to be promoted
And location information of the product to be promoted in the target video frame.
If the first monitoring unit 52 is used to monitor the timing node of the video target video frame,
Target detection then is carried out to currently playing video frame, determines the position letter of the target object in the currently playing video frame
Breath.
Matching unit 53 be used for from obtained in the product list include in the currently playing video frame it is each to
Promote the location information of product, and the location information based on each product to be promoted for including in the currently playing video frame
And the location information of each target object, will include in each target object and the currently playing video frame
Each product to be promoted is matched.
If the destination display area where display unit 54 is used to monitor the target object is operated, obtains and open up
Show with the target object match described in product to be promoted profile information and purchasing channel information.
As an embodiment of the present invention, matching unit 53 includes matching degree computing unit and associative cell.Wherein:
Matching degree computing unit is used for the position based on each product to be promoted for including in the currently playing video frame
The location information of confidence breath and each target object calculates each target pair by preset matching degree computation model
As the matching degree with each product to be promoted；
The matching degree computation model are as follows:
I={ 1,2,3 ... ..., n }, k={ 1,2,3 ... ..., m }；
Wherein, SikMatching for i-th product to be promoted and k-th of target object including in currently playing video frame
Degree, (X2k,Y2k) be rectangular display area in currently playing video frame where k-th of target object central point coordinate,
W2k、H2kThe width and height of rectangular display area in respectively currently playing video frame where k-th of target object, (X1i,Y1i)
For the coordinate of i-th in the currently playing video frame central point wait promote rectangular display area shared by product, W1i、H1iPoint
I-th of the width and height wait promote rectangular display area shared by product in video frame that Wei be not currently playing, n are currently playing
The sum for the product to be promoted for including in video frame, m are the sum of the target object in currently playing video frame；
If associative cell is greater than preset matching degree threshold value for the matching degree of the target object and the product to be promoted,
It is then identified as the target object to match with the product to be promoted, the target object and the product to be promoted is carried out
Association.
As an embodiment of the present invention, display unit 54 specifically includes the first display unit and the second display unit.Wherein:
It, will be described if the destination display area where the first display unit is used to monitor the target object is operated
Target object is highlighted, and loads the label for being directed toward the target object.
Second display unit for showing the product to be promoted to match with the target object in the tag
Profile information and purchasing channel information.
As an embodiment of the present invention, the first monitoring unit 22 is specifically used for:
It is right if monitoring the corresponding initial time of timing node of the video target video frame
Currently playing video frame carries out target detection, determines the location information of the target object in the currently playing video frame.
As an embodiment of the present invention, the first monitoring unit 22 includes screenshot unit and location information determination unit.Wherein:
If screenshot unit is for monitoring that the timing node of the video target video frame is corresponding
Initial time then carries out shot operation to the currently playing video frame.
Location information determination unit is used to for the video frame images being truncated to be input to preparatory trained target detection mould
Type determines the location information of each target object in the currently playing video frame by the target detection model.
Above as can be seen that a kind of terminal device provided in this embodiment in advance occurs product to be promoted in video
The product information of timing node and product to be promoted is associated with corresponding video, when video playing extremely includes product to be promoted
Target video frame timing node when, target detection, each target pair that will test out are carried out to currently playing video frame
As being matched with each product to be promoted that the video frame includes, where the target object in currently playing video frame
When destination display area is not operated, any information is not shown, to guarantee the viewing experience for not influencing video viewers；Working as
When the destination display area where target object in the video frame of preceding broadcasting is operated, displaying matches with respective objects object
Product to be promoted profile information and purchasing channel information, in this way, user can not only treat promote product carry out substantially
Solution, and in the details for wanting to know about target object or want to buy product to be promoted constantly, product to be promoted can be directly based upon
Purchasing channel information enter product to be promoted purchase page, improve the conversion ratio of product to be promoted.
Fig. 6 be another embodiment of the present invention provides a kind of terminal device structural block diagram.As shown in fig. 6, the embodiment
Terminal device 6 include: processor 60, memory 61 and be stored in the memory 61 and can be on the processor 60
The computer program 62 of operation, such as the program of Products Show method.Realization when processor 60 executes the computer program 62
Step in above-mentioned each each embodiment of Products Show method, such as S11 shown in FIG. 1 to S14.Alternatively, the processor 60
The function of each unit in the corresponding embodiment of above-mentioned Fig. 5 is realized when executing the computer program 62, for example, list shown in fig. 5
The function of member 51 to 54 does not repeat herein referring specifically to the associated description in the corresponding embodiment of Fig. 5.
Illustratively, the computer program 62 can be divided into one or more units, one or more of
Unit is stored in the memory 61, and is executed by the processor 60, to complete the present invention.One or more of lists
Member can be the series of computation machine program instruction section that can complete specific function, and the instruction segment is for describing the computer journey
Implementation procedure of the sequence 62 in the terminal device 6.For example, the computer program 62 can be divided into the first acquisition list
Member, the first monitoring unit, matching unit and display unit, each unit concrete function are as described above.
The terminal device may include, but be not limited only to, processor 60, memory 61.Those skilled in the art can manage
Solution, Fig. 6 is only the example of terminal device 6, does not constitute the restriction to terminal device 6, may include more or more than illustrating
Few component perhaps combines certain components or different components, such as the terminal device can also be set including input and output
Standby, network access equipment, bus etc..
Alleged processor 60 can be central processing unit (Central Processing Unit, CPU), can also be
Other general processors, digital signal processor (Digital Signal Processor, DSP), specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor is also possible to any conventional processor
Deng.
The memory 61 can be the internal storage unit of the terminal device 6, such as the hard disk or interior of terminal device 6
It deposits.The memory 61 is also possible to the External memory equipment of the terminal device 6, such as be equipped on the terminal device 6
Plug-in type hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card dodge
Deposit card (Flash Card) etc..Further, the memory 61 can also both include the storage inside list of the terminal device 6
Member also includes External memory equipment.The memory 61 is for storing needed for the computer program and the terminal device
Other programs and data.The memory 61 can be also used for temporarily storing the data that has exported or will export.
Embodiment described above is merely illustrative of the technical solution of the present invention, rather than its limitations；Although referring to aforementioned reality
Applying example, invention is explained in detail, those skilled in the art should understand that: it still can be to aforementioned each
Technical solution documented by embodiment is modified or equivalent replacement of some of the technical features；And these are modified
Or replacement, the spirit and scope for technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution should all
It is included within protection scope of the present invention.
Claims (10)
1. a kind of Products Show method characterized by comprising
It obtains and the currently playing associated product list of video；The product list is for recording in the video comprising wait push away
The product information for the product to be promoted for including in the timing node and the target video frame of the target video frame of wide product；
The product information includes profile information, purchasing channel information and the product to be promoted of the product to be promoted in the mesh
Mark the location information in video frame；
If monitoring the timing node of the video target video frame, to currently playing video frame into
Row target detection determines the location information of the target object in the currently playing video frame；
From the location information for obtaining each product to be promoted for including in the currently playing video frame in the product list,
And location information and each target object based on each product to be promoted for including in the currently playing video frame
Location information, each product to be promoted that will include in each target object and the currently playing video frame
It is matched；
If the destination display area where monitoring the target object is operated, obtains and show and the target object phase
The profile information and purchasing channel information of the matched product to be promoted.
2. Products Show method according to claim 1, which is characterized in that described based on the currently playing video frame
In include each product to be promoted location information and each target object location information, by each target pair
As with include in the currently playing video frame it is each described in product to be promoted matched, comprising:
Location information and each target pair based on each product to be promoted for including in the currently playing video frame
The location information of elephant calculates each target object and each product to be promoted by preset matching degree computation model
Matching degree；The matching degree computation model are as follows:
Wherein, SikMatching degree for i-th product to be promoted and k-th of target object including in currently playing video frame,
(X2k,Y2k) be rectangular display area in currently playing video frame where k-th of target object central point coordinate, W2k、
H2kThe width and height of rectangular display area in respectively currently playing video frame where k-th of target object, (X1i,Y1i) be
The coordinate of i-th of central point wait promote rectangular display area shared by product, W in currently playing video frame1i、H1iRespectively
For i-th in the currently playing video frame width and height wait promote rectangular display area shared by product, n is currently playing view
The sum for the product to be promoted for including in frequency frame, m are the sum of the target object in currently playing video frame；
If the matching degree of the target object and the product to be promoted is greater than preset matching degree threshold value, it is identified as the target
Object matches with the product to be promoted, and the target object and the product to be promoted are associated.
3. Products Show method according to claim 1, which is characterized in that if described monitor the target object place
Destination display area operated, then obtain and show the product to be promoted to match with the target object brief introduction letter
Breath and purchasing channel information, comprising:
If the destination display area where monitoring the target object is operated, the target object is carried out prominent aobvious
Show, and loads the label for being directed toward the target object；
Profile information and the purchasing channel of the product to be promoted to match with the target object are shown in the tag
Information.
4. Products Show method according to any one of claims 1 to 3, which is characterized in that if described monitor the view
Frequently the timing node of the target video frame, then carry out target detection to currently playing video frame, and determination is worked as
The location information of target object in the video frame of preceding broadcasting, comprising:
If the corresponding initial time of timing node of the video target video frame is monitored, to current
The video frame of broadcasting carries out target detection, determines the location information of the target object in the currently playing video frame.
5. Products Show method according to claim 4, which is characterized in that if described monitor that the video is currently playing
To the corresponding initial time of timing node of the target video frame, then target detection is carried out to currently playing video frame, really
The location information of target object in the fixed currently playing video frame, comprising:
If the corresponding initial time of timing node of the video target video frame is monitored, to current
The video frame played carries out shot operation；
The video frame images being truncated to are input to preparatory trained target detection model, it is true by the target detection model
The location information of each target object in the fixed currently playing video frame.
6. a kind of terminal device, which is characterized in that the terminal device includes memory, processor and is stored in the storage
In device and the computer program that can run on the processor, the processor are realized as follows when executing the computer program
Step:
It obtains and the currently playing associated product list of video；The product list is for recording in the video comprising wait push away
The product information for the product to be promoted for including in the timing node and the target video frame of the target video frame of wide product；
The product information includes profile information, purchasing channel information and the product to be promoted of the product to be promoted in the mesh
Mark the location information in video frame；
If monitoring the timing node of the video target video frame, to currently playing video frame into
Row target detection determines the location information of the target object in the currently playing video frame；
From the location information for obtaining each product to be promoted for including in the currently playing video frame in the product list,
And location information and each target object based on each product to be promoted for including in the currently playing video frame
Location information, each product to be promoted that will include in each target object and the currently playing video frame
It is matched；
If the destination display area where monitoring the target object is operated, obtains and show and the target object phase
The profile information and purchasing channel information of the matched product to be promoted.
7. terminal device according to claim 6, which is characterized in that described based on being wrapped in the currently playing video frame
The location information of each product to be promoted contained and the location information of each target object, by each target object with
The each product to be promoted for including in the currently playing video frame is matched, comprising:
Location information and each target pair based on each product to be promoted for including in the currently playing video frame
The location information of elephant calculates each target object and each product to be promoted by preset matching degree computation model
Matching degree；The matching degree computation model are as follows:
Wherein, SikMatching degree for i-th product to be promoted and k-th of target object including in currently playing video frame,
(X2k,Y2k) be rectangular display area in currently playing video frame where k-th of target object central point coordinate, W2k、
H2kThe width and height of rectangular display area in respectively currently playing video frame where k-th of target object, (X1i,Y1i) be
The coordinate of i-th of central point wait promote rectangular display area shared by product, W in currently playing video frame1i、H1iRespectively
For i-th in the currently playing video frame width and height wait promote rectangular display area shared by product, n is currently playing view
The sum for the product to be promoted for including in frequency frame, m are the sum of the target object in currently playing video frame；
If the matching degree of the target object and the product to be promoted is greater than preset matching degree threshold value, it is identified as the target
Object matches with the product to be promoted, and the target object and the product to be promoted are associated.
8. terminal device according to claim 6, which is characterized in that if the mesh monitored where the target object
Mark display area operated, then obtain and show the product to be promoted to match with the target object profile information and
Purchasing channel information, comprising:
If the destination display area where monitoring the target object is operated, the target object is carried out prominent aobvious
Show, and loads the label for being directed toward the target object；
Profile information and the purchasing channel of the product to be promoted to match with the target object are shown in the tag
Information.
9. according to the described in any item terminal devices of claim 6-8, which is characterized in that if described monitor that the video is current
It plays to the timing node of the target video frame, then target detection is carried out to currently playing video frame, determined currently playing
The video frame in target object location information, comprising:
If the corresponding initial time of timing node of the video target video frame is monitored, to current
The video frame of broadcasting carries out target detection, determines the location information of the target object in the currently playing video frame.
10. a kind of computer readable storage medium, the computer-readable recording medium storage has computer program, and feature exists
In when the computer program is executed by processor the step of any one of such as claim 1 to 5 of realization the method.
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