CN109448548A - A kind of management mode of indoor ad content - Google Patents
A kind of management mode of indoor ad content Download PDFInfo
- Publication number
- CN109448548A CN109448548A CN201811522413.0A CN201811522413A CN109448548A CN 109448548 A CN109448548 A CN 109448548A CN 201811522413 A CN201811522413 A CN 201811522413A CN 109448548 A CN109448548 A CN 109448548A
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- advertisement
- control module
- processor
- management mode
- terminal
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/017—Gesture based interaction, e.g. based on a set of recognized hand gestures
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- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Controls And Circuits For Display Device (AREA)
Abstract
The present invention relates to a kind of management modes of indoor ad content, configure an advertisement terminal, the advertisement terminal is connect with server communication, advertisement terminal includes display screen, processor, memory and control module, the processor plays the ad content for being located at memory and shows on a display screen, advertisement terminal is additionally provided with the control module that control advertisement plays, the control module is used for: skipping advertisement, control module detects the gesture motion of user, executes the instruction for skipping video playing in the processor；Advertisement is reviewed, control module detects the gesture motion of user, replays the instruction of video in the processor；Server for collecting the operation note of control module, and summarizes.It is an object of the invention to provide the schemes of a kind of raising advertisement value and ad quality, excavate the potential commercial value of indoor advertisement.
Description
Technical field
The present invention relates to indoor advertising equipment field, especially a kind of management mode of indoor ad content.
Background technique
For a long time, building elevator series advertisements, vehicle-carrying display screen advertisement (hereinafter referred to as indoor screen advertisement) all by expose into
Row clearing, but expose after how many people really viewing be always advertisement circle monitoring difficult point, it is assumed that a spectators see one
A uninterested advertisement, jump out from advertisement at the moment he can go to do other thing at once: drink water, brush circle of friends, brush it is micro-
Win, stroll careless pomegranate etc.. in this way, the money of advertiser is paid and just squandered, but advertiser is not also stupid, they will not be you
Centre drink water, see wechat time and pay great number cost.So as the advertiser of Focus class is difficult to receive higher advertisement
Take.
Domestic existing indoor screen, interior screen not can skip advertisement and do not accomplish this point completely, it can only select to be exposed to
Which crowd, but user then knows nothing the real behavior of advertisement and attitude advertiser and brand quotient, be entirely unknowable
's.
Summary of the invention
But the present invention is exactly the whole attentions for going to obtain user with a simple method, to effectively mention in mechanism
Rise the true exposure of advertisement.Advertiser can promote the promotion of ad quality, be logical according to these data point reuse ad contents
Cross what following technical solution was realized.
A kind of management mode of indoor ad content, configures an advertisement terminal, and the advertisement terminal and server communication connect
It connects, advertisement terminal includes display screen, processor, memory and control module, and the processor, which plays, is located at the wide of memory
It accuses content and shows on a display screen, advertisement terminal is additionally provided with the control module that control advertisement plays, and control module includes light
Infrared light emitting diodes, the infrared light emitting diodes are arranged in quick diode, infrared light emitting diodes, light-sensitive device side
Transmitting light direction be vertically upward, photodiode be used for receives reflect infrared light and be converted into electric signal and export, institute
Control module is stated to be used for:
Advertisement is skipped, control module detects the gesture motion of user, executes the instruction for skipping video playing in the processor；
Advertisement is reviewed, control module detects the gesture motion of user, replays the instruction of video in the processor.
Advertisement terminal record skips the operating time of advertisement, and after the operating time of same advertisement video is summarized on
Pass to server storage.
Further, advertisement terminal record advertisement video reviews number, storage of uploading onto the server after summarizing.
Further, the control module further includes the key being arranged on advertisement terminal, and key is executable to skip advertisement
Or review the instruction of advertisement.
Further, the server and multiple advertisement terminals communicate to connect.
Further, the processor of advertisement terminal records currently playing ad content, play time and switching time
Information by wireless network, cable network, USB flash disk and disk copy, passes back to server together with display screen position information, service
Device collects the information of mass advertising terminal passback, summarizes and becomes big data.
Further, the photodiode generates corresponding action group according to gesture motion for detecting gesture motion
Close signal.
Further, processor receives skip action combination signal, just stops currently playing advertisement and leaps to next
A advertisement starts to play.
Further, processor, which receives, reviews combination of actions signal, plays before just stopping currently playing advertisement and jumping to
Advertisement starts to play.
The beneficial effects of the present invention are: the data of want advertisement are unlocked, by increasing a kind of extremely true interaction row
For either negative-feedback (immediately skipping), is also possible to positive feedback (adhere to finishing watching and even repeat to watch), is advertising provider
Optimization advertisement provides effective space.
The main object of the present invention is to provide a kind of scheme for improving advertisement value and ad quality, excavates indoor advertisement
Potential commercial value.
Detailed description of the invention
Fig. 1 is the system construction drawing of management mode of the invention.
Fig. 2 is skip operations method schematic diagram in the embodiment of the present invention.
Fig. 3 is that operating method schematic diagram is reviewed in the embodiment of the present invention.
Specific embodiment
Below in conjunction with the embodiment of the present invention, technical scheme in the embodiment of the invention is clearly and completely described,
Obviously, described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Based in the present invention
Embodiment, every other embodiment obtained by those of ordinary skill in the art without making creative efforts, all
Belong to the scope of protection of the invention.
As shown in Figure 1, an advertisement terminal is configured the present invention relates to a kind of management mode of indoor ad content, it is described wide
End of coming to an end is connect with server communication, and advertisement terminal includes display screen, processor, memory and control module, the processing
Device plays the ad content for being located at memory and shows on a display screen, and advertisement terminal is additionally provided with the control that control advertisement plays
Module, control module include photodiode, infrared light emitting diodes, and infrared light emitting diodes are arranged by light-sensitive device,
The transmitting light direction of the infrared light emitting diodes is that vertically upward, photodiode is used to receive the infrared light of reflection and turns
It changes electric signal into and exports, the control module is used for:
Advertisement is skipped, control module detects the gesture motion of user, executes the instruction for skipping video playing in the processor；
Advertisement is reviewed, control module detects the gesture motion of user, replays the instruction of video in the processor.
Advertisement terminal record skips the operating time of advertisement, and after the operating time of same advertisement video is summarized on
Pass to server storage.
Another the extremely apparent advantage for the advertisement that can skip, can be reviewed is: advertiser being allowed to increase a dimension
It evaluates oneself the quality of advertisement:
Can skip: it can know clearly that oneself advertisement is skipped in which by user second, skipped or exist at the 7th second
Skip within 23rd second the incomparable attraction degree for accurately reflecting advertisement.
Can review: audient is ready to repeat to watch an advertisement, illustrates that he needs more advertisement details, he is exactly a standard
User, duplicate number have really fed back the attraction of advertisement.
It resets number, skip the time this two, be the real quality index of advertisement, it more can not be at large than this data
Show the outstanding degree an of advertisement, the playback rate of advertising film is the result index of advertising results, and skipping duration is, is
The in-process metrics of advertising results.
According to these data, advertiser can redirect that (next time launches and is directed to the crowd that be nearly completed of viewing
Through generated certain interaction people) and Look alike (recommend another part similar according to the feature of known some people
Crowd).Being repeated is target customer, sees that being over is potential customers, so being allowed thousands of by increasing this slight function
The ad quality that user up to ten thousand becomes free judges teacher.
In general, most of advertising creative quality of indoor screen advertisement are very poor, a major reason is exactly that these advertisements are fixed
What valence was sold, a drawback of priced ads is exactly the power that advertiser does not optimize advertising creative.For example a certain advertiser spends
100 just in case buy an indoor screen advertisement moon, and no matter how poor material is also can be online, his not dynamic material for going to improve him, because
Even if reaching the high money that he pays of rate for material is also 1,000,000 without because reaching the high cost of rate becomes 500,000, on stricti jurise,
Advertiser from the angle integrally returned be it is dynamic remove optimization priced ads material, but priced ads can't be from cost mechanism
Advertiser is encouraged to optimize material up.
Therefore, one of purpose of the invention is to encourage dispensing people actively to optimize intention, ad material up from mechanism
Better, the rate that finishes playing is higher, and the cost of advertisement is lower, exactly such a mechanism, and advertiser is allowed to optimize with playing with the life certainly
Oneself advertising results, effort allow everybody not skip advertisement, to increase the rate that finishes playing of oneself, to reduce cost of bidding.Family
Interior screen ad quality is promoted, and is attracted spectators in turn, is looped back and forth like this, everybody sight is attracted to greatly from slight Mobile phone screen
On screen, it is really achieved " the Focus purpose " for filling up everybody boring time.
Emphasis of the present invention is to increase one or more user's interactive action on existing indoor advertisement screen, by user to just
Control is made in real time in the ad content of broadcasting, increases user experience, and feedback information can be collected by advertisement broadcast side, and energy
The data summarization analysis that all indoor screen interfaces are collected, it can be concluded that timely advertising feedback information, this is positive to accord with advertiser
Close the trend of this epoch big data.
The present invention can be realized with various ways, using two user's interactive keys as example: such as two physical buttons, respectively
Corresponding " skip Button " and " reviewing key " perhaps two screens go up touch key-press or with voice controls etc..But these methods have
Various inconveniences: it is easily damaged, is with high costs, poor user experience etc..And optoelectronic induction scheme has that enforcement difficulty is small, cost
Increase small, the features such as user interaction has been experienced, introduces this scheme below.
Existing semiconductor technology has been easy to light-exposed signal and has been converted into electric signal, as photodiode, photosensitive three pole
Pipe etc., in order to describe below conveniently, this kind of device is referred to as " light-sensitive device " by us.Light-sensitive device often receives primary light letter
Number, it will convert into an electric signal.If this electric signal is input to the processor (abbreviation MCU) of rear end, MCU energy by we
Perceive our movement of road.
In present invention application, it would be desirable to allow light-sensitive device to perceive the movement of user's palm, be injected for enhancing photosensitive
The light intensity of device, increases an infrared light emitting diodes generally beside light-sensitive device, and transmitting light direction is vertically upward, to use
Family palm is as a reflecting surface, by infrared light reflection into photodiode, is being converted into electric signal and is exporting.In order to describe
Convenient, infrared transmitting tube+light-sensitive device is combined into " light sensation component " by we.
As shown in Figures 2 and 3, light sensation component receives optical signal and one electric signal of output, we this will be referred to as " acting "；
If we by two light sensation components at a certain distance, left and right be mounted side by side on a display screen (assuming that light sensation components A is on the left side,
Light sensation part B is on the right), when user makes the movement that left and right is waved, MCU can receive one group of electric signal: " movement A+ movement
B ", or " movement B+ acts A ".This sequentially depends on the light letter which light sensation component receives user's palmar earlier
Number.
We may be defined that skip action combines=act A+ movement B, and palm is from left to right；Review combination of actions=dynamic
Make B+ movement A, palm is from right to left；This and user's use habit are also close.In this way, when MCU receives combination of actions, it is just bright
White user is intended to, and provides corresponding actions: such as receiving skip action combination signal, just stops currently playing advertisement and directly jump
Start to play to next advertisement；For example it receives and reviews combination of actions signal, just stop currently playing advertisement and broadcast before jumping to
Advertisement is put to start to play.
It is only above a kind of operation embodiment, but is not limited to this in practical application.
Display screen MCU records currently playing ad content, the information such as play time and switching time, together with display location
It the information such as sets, passes back to information terminal by various effective means (wireless network, cable network, USB flash disk, hard disk etc.) together, believe
The information that terminal collects the passback of a large number of users interface is ceased, summarizes and becomes big data.Advertiser can use these data, multidimensional
Degree analysis, comparison obtain user to the feedback opinion of specific single advertisement.Advertiser can improve advertisement text according to user feedback
Case promotes ad quality.Even (the similar mode paid by clicking rate) can be paid according to number is reviewed.
The object of the present invention is to provide the schemes of a kind of raising advertisement value and ad quality, and it is potential to excavate indoor advertisement
Commercial value.
It although an embodiment of the present invention has been shown and described, for the ordinary skill in the art, can be with
A variety of variations, modification, replacement can be carried out to these embodiments without departing from the principles and spirit of the present invention by understanding
And modification, the scope of the present invention is defined by the appended.
Claims (9)
1. a kind of management mode of indoor ad content, which is characterized in that one advertisement terminal of configuration, the advertisement terminal and service
Device communication connection, advertisement terminal include display screen, processor, memory and control module, and the processor is played to be located at and be deposited
The ad content of reservoir simultaneously shows on a display screen that advertisement terminal is additionally provided with the control module that control advertisement plays, and controls mould
Block includes photodiode, infrared light emitting diodes, and infrared light emitting diodes, the infrared light is arranged by photodiode
The transmitting light direction of light emitting diode is that vertically upward, photodiode is used to receive the infrared light of reflection and is converted into electric signal
And export, the control module is used for:
Advertisement is skipped, control module detects the gesture motion of user, executes the instruction for skipping video playing in the processor；
Advertisement is reviewed, control module detects the gesture motion of user, replays the instruction of video in the processor；
Server for collecting the operation note of control module, and summarizes.
2. management mode according to claim 1, which is characterized in that when the advertisement terminal record skips the operation of advertisement
Between, and storage of uploading onto the server after the operating time of same advertisement video is summarized.
3. management mode according to claim 1, which is characterized in that when the advertisement terminal record reviews the operation of advertisement
Between, and storage of uploading onto the server after the operating time of same advertisement video is summarized.
4. management mode according to claim 1, which is characterized in that the control module further includes being arranged in advertisement terminal
On key, key is executable to be skipped advertisement or reviews the instruction of advertisement.
5. management mode according to claim 1, which is characterized in that the server and multiple advertisement terminal communication links
It connects.
6. management mode according to claim 1, which is characterized in that the processor of advertisement terminal is recorded currently playing wide
Announcement content, play time and the information of switching time pass through wireless network, cable network, USB flash disk together with display screen position information
With disk copy, pass back to server, server collects the information of mass advertising terminal passback, summarizes and becomes big data.
7. management mode according to claim 1, which is characterized in that the photodiode is used to detect gesture motion,
Corresponding combination of actions signal is generated according to gesture motion.
8. management mode according to claim 7, which is characterized in that processor receives skip action combination signal, just stops
Only currently playing advertisement and leaps to next advertisement and start to play.
9. management mode according to claim 7, which is characterized in that processor, which receives, reviews combination of actions signal, just stops
Only currently playing advertisement and advertisement is played before jumping to start to play.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811522413.0A CN109448548A (en) | 2018-12-13 | 2018-12-13 | A kind of management mode of indoor ad content |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811522413.0A CN109448548A (en) | 2018-12-13 | 2018-12-13 | A kind of management mode of indoor ad content |
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| Publication Number | Publication Date |
|---|---|
| CN109448548A true CN109448548A (en) | 2019-03-08 |
Family
ID=65557440
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811522413.0A Pending CN109448548A (en) | 2018-12-13 | 2018-12-13 | A kind of management mode of indoor ad content |
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Cited By (1)
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| CN110244897A (en) * | 2019-05-21 | 2019-09-17 | 深圳壹账通智能科技有限公司 | A kind of interface switching method and device |
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Application publication date: 20190308 |