CN109391848A - A kind of interactive advertisement system - Google Patents
A kind of interactive advertisement system Download PDFInfo
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- CN109391848A CN109391848A CN201710654390.8A CN201710654390A CN109391848A CN 109391848 A CN109391848 A CN 109391848A CN 201710654390 A CN201710654390 A CN 201710654390A CN 109391848 A CN109391848 A CN 109391848A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/1423—Digital output to display device ; Cooperation and interconnection of the display device with other functional units controlling a plurality of local displays, e.g. CRT and flat panel display
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
- H04N21/4756—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for rating content, e.g. scoring a recommended movie
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Human Computer Interaction (AREA)
- Theoretical Computer Science (AREA)
- Business, Economics & Management (AREA)
- Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- General Physics & Mathematics (AREA)
- Accounting & Taxation (AREA)
- Marketing (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Databases & Information Systems (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
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- General Business, Economics & Management (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The embodiment provides a kind of interactive advertisement system, in particular a kind of multi-screen interactive video advertisement system, comprising: screen is played, for showing interdynamic video advertisement picture and selecting the interdynamic video object on video pictures；Interaction screen, for showing interdynamic video advertisement interactive interface, and input interdynamic video object and interactive operation information；Control mainboard plays screen display interdynamic video advertisement picture for control and responds interdynamic video object and interactive operation information, and controls interactive screen display interactive interface and respond interdynamic video object and interactive operation information.The present invention can carry out interacting for video ads with user.User plays video on one side, on one side by clicking the modes such as interdynamic video object or input interactive operation information on video pictures, the commodity seen in video, sharing video frequency content can be bought, or easily understand more information etc., it is intuitive, flexible, convenient to operate.
Description
Technical field
The present invention relates to interdynamic video technical fields, relate more specifically to a kind of interactive advertisement system, especially a kind of mutual
Dynamic video advertisement system.
Background technique
Existing ad system comes often by entity panel or network tool to audient's one way propagation information, and
It is indifferent to the feedback information of audient.The one way propagation of dazzling advertisement and catch-phrase causes a large amount of audients to produce pair
The dislike mood of advertising information.
Also, in the prior art, such as panel and advertisement cabinet etc. are declared only by tableaux loop play
It passes.Picture effect lacks the sense of reality, and publicity sentence is difficult to by audient's fast understanding, thus is difficult so that audient empathizes, extensively
Effect is accused to have a greatly reduced quality.
Therefore, the system that video ads interact can be carried out with user there is an urgent need to a kind of.
Summary of the invention
The present invention is proposed in view of the above problem.It is an object of the present invention to provide a kind of interactive advertisement system, specifically
Ground is a kind of multi-screen interactive video advertisement system, can carry out interacting for video ads with user.
According to an aspect of the present invention, a kind of multi-screen interactive video advertisement system is provided, comprising: screen is played, for showing
Interdynamic video object on interdynamic video advertisement picture and selection video pictures；Interaction screen, for showing that interdynamic video advertisement is handed over
Mutual interface, and input interdynamic video object and interactive operation information；Control mainboard plays screen display interdynamic video for controlling
Advertisement picture simultaneously responds interdynamic video object and interactive operation information, and control interaction screen shows interactive interface and responds interaction
The video object and interactive operation information.
It is preferred that control mainboard includes: interaction screen driving unit, for being added according to the zone marker of video frame
Associated interdynamic video object is carried, and interaction screen is controlled according to the interactive setup of zone marker and receives corresponding interaction view
Frequency object and interactive operation information simultaneously respond；Screen driving unit is played, shows that corresponding interdynamic video is wide for controlling broadcasting screen
It accuses picture and responds interdynamic video object and interactive operation information.
It is preferred that control mainboard further include: barrage input unit, for receiving voice barrage and text barrage；
Language and characters barrage converting unit, for voice barrage to be converted to text barrage, barrage output unit is used for text barrage
It is uploaded to cloud platform and exports to interaction screen and/or play screen.
It is preferred that control mainboard further include: display master control driving unit, for receives play screen and interaction shield
It shows data, and receives picture and the video sharing instruction of user terminal transmission, and mention according to picture and video sharing instruction
Corresponding video and screenshot are taken in display data to generate user experience information, and is exported to user terminal.
It is preferred that multi-screen interactive video advertisement system provided by the invention, further includes: share display screen, be used for
Share the user experience information of interdynamic video advertisement.
It is preferred that control mainboard further include: share display screen driving unit, connect cloud platform, used for receiving
Family experience information, and control sharing display screen and show and input user experience information, and user experience information is uploaded into cloud
Platform.
It is preferred that sharing display screen driving unit includes: two dimensional code interactive module, for verifying identification two dimensional code
Terminal device, share user experience information to log in cloud platform.
It is preferred that interaction screen driving unit includes: body feeling interaction module, the body-sensing signal of user is simultaneously for identification
Generate interdynamic video object and interactive operation information.
It is preferred that playing screen driving unit includes: split screen module, screen is played according to the split screen of setting for controlling
Mode plays interdynamic video advertisement picture simultaneously on each split screen.
It is preferred that split screen module includes: prospect split screen module, for controlling the foreground layer for playing screen according to setting
Foreground layer span mode and transparency, play interdynamic video advertisement picture simultaneously on each split screen of foreground layer；Background
Split screen module plays the background layer shielded according to the span mode and transparency of the background layer of setting, in background layer for controlling
Interdynamic video advertisement picture is played on each split screen simultaneously.
On the one hand multi-screen interactive video advertisement system according to an embodiment of the present invention can carry out video ads with audient
Interaction.By being embedded in a variety of interactive functions in video clip, user plays video on one side, on one side by clicking on video pictures
Interdynamic video object or the input modes such as interactive operation information, the commodity seen in video can be bought, in sharing video frequency
Hold, or easily understand more information etc., it is intuitive, flexible, convenient to operate.Also, broadcasting screen and interaction screen phase of the invention
Mutually it is separately provided, it is unaffected when mutual interactive process when user experience, it is interacted simultaneously with this system for more people.
On the other hand, user can be realized simulation businessman and client hand over face-to-face by carrying out video interactive with this system
Stream and the process for showing commodity, client can be as on the spot in person to each of product only by broadcasting and click video
Aspect adequately understands and according to the interest of oneself related fields of product is carried out with the understanding of selectivity, and businessman can also pass through
This system is adequately exchanged with client.
In addition, the present invention is used in field of play, no matter any game process and can be by for introduction of game etc.
Video ads are fabricated to, game can be experienced without installation.Moreover, the present invention is different from being only capable of playing in existing game publicity
The game process of certain player.Through the invention, no matter any scene of game, can pass through video mode with the interactive process of player
It is complete to present.The present invention supports the smart machine that can arbitrarily play video, without being limited by specific gaming platform.
Detailed description of the invention
The embodiment of the present invention is described in more detail in conjunction with the accompanying drawings, the above and other purposes of the present invention,
Feature and advantage will be apparent.Attached drawing is used to provide to further understand the embodiment of the present invention, and constitutes explanation
A part of book, is used to explain the present invention together with the embodiment of the present invention, is not construed as limiting the invention.In the accompanying drawings,
Identical reference label typically represents same parts or step.
Fig. 1 is for realizing the knot of the exemplary electronic device of multi-screen interactive video advertisement system according to an embodiment of the present invention
Structure schematic diagram；
Fig. 2 is the schematic flow chart of multi-screen interactive video advertisement system according to the present invention.
Specific embodiment
In order to enable the object, technical solutions and advantages of the present invention become apparent, root is described in detail below with reference to accompanying drawings
According to example embodiments of the present invention.Obviously, described embodiment is only a part of the embodiments of the present invention, rather than this hair
Bright whole embodiments, it should be appreciated that the present invention is not limited by example embodiment described herein.Based on described in the present invention
The embodiment of the present invention, those skilled in the art's obtained all other embodiment in the case where not making the creative labor
It should all fall under the scope of the present invention.
It note that the design of the following examples for explaining only the invention, the range of technical solution of the present invention is by this
Claims of invention limit.
Firstly, electric to describe the example of the multi-screen interactive video advertisement system for realizing the embodiment of the present invention referring to Fig.1
The structural schematic diagram of sub- equipment.
As shown in Figure 1, electronic equipment includes:
Screen 1 is played, for showing the interdynamic video object on interdynamic video advertisement picture, and selection picture.
Interaction screen 2, for showing interdynamic video advertisement interactive interface, and input interdynamic video object and interactive operation letter
Breath.
Control mainboard 3, for control 1 display interdynamic video advertisement picture of broadcasting screen and respond interdynamic video object and
Interactive operation information, and the control interaction screen 2 show interactive interface and respond interdynamic video object and interactive operation information.
Control mainboard 3 includes interaction screen driving unit 31 and broadcasting screen driving unit 32.Interaction screen driving unit 31 is used for
Associated interdynamic video object is loaded according to the zone marker of video frame, and is controlled according to the interactive setup of zone marker
The interaction screen is made to receive corresponding interdynamic video object and interactive operation information and respond.Screen driving unit 32 is played for controlling
The broadcasting screen is made to show corresponding interdynamic video advertisement picture and respond interdynamic video object and interactive operation information.
In embodiments of the present invention, interdynamic video advertisement may include video and script file.Script file sets view
Frequently the interdynamic video object of each frame and interactive operation information and response mode.Script file may include such as region mark
Note.Zone marker includes coordinate attributes, size attribute, shape attribute, color attribute and transparency property.By changing coordinate category
Property, zone marker can be arranged on the different location of video frame.
Specifically, for example using some specific game charater as when interdynamic video object, it can be automatic by system
The coordinate attributes of the zone marker in script are modified, to be shown on the different location of corresponding video frame.In the mistake for playing video
Cheng Zhong can modify the size attribute of the zone marker in script automatically by system come the size of adjust automatically game charater.
The personage that the variation of shape attribute can automatically control in video deforms, such as change one's clothes or do various movements etc..Face
The adjustment of color attribute can control the variations such as the colour of skin and the expression of personage or background variation etc..The variation of transparency property can be with
The hiding relation of the prospects and background such as personage is adjusted, or scene is switched over.
In system plays interdynamic video of the invention, control mainboard 3 can call corresponding configuration script, to user
The interactive operation information and interdynamic video object of input are responded.For example, choosing video to draw when user plays and cuts watermelon game
After the watermelon to fall on face, the interior script file stored together with video of the automatic calling system of control mainboard 3.The script file is pre-
It is first configured with after choosing watermelon, change in shape and color change of watermelon etc., these variations are arranged on multiple frames of video, shape
The picture ruptured at continuous watermelon.User clicks the watermelon of any one movement, can see the effect of watermelon rupture.In this way
It is similar with the actual interaction mode for cutting watermelon game, the feeling of game genuineness can be experienced.Also, user does not need
The game machines such as XBOX are bought, the feeling played and cut watermelon game can be realized on any one smart machine.If cooperating intelligence
Can the technologies such as camera detection of equipment generate interactive operation information input this system, be fully able to replace originally expensive body
Equipment is felt to realize the game.
Other than the experience of above-mentioned somatic sensation television game, general all types of game, if the option of play with words selects, movement trip
Play user's operation and the variation of personage realized, the interactive function of a series of game of adjustment of image etc. can pass through this
System is realized.The control mainboard 3 of this system can the interdynamic video object on each frame video of real-time monitoring whether be clicked,
And receive the interactive operation information and interdynamic video object of user's input.The various operations of real-time response user in broadcasting, and
It is interacted with user.
The present invention can be with for example, in businessman and client's products Presentation, the product shown on video pictures, Yong Huke
Arbitrarily to be selected.After user's selection, this system loads script and carries out deep introduction come the part selected user.
User can input the interactive operations such as mobile, stretching, rotation, compression, heating by modes such as somatosensory device, camera and clicks
Information tries out product.Such as this system can play a mobile video advertisement, user on video to the mobile phone into
Row clicks control, to experience the performance of mobile phone, experiences without operating handset at the scene, can quickly understand the model mobile phone
Advantage and disadvantage.
The interaction screen 2 and broadcasting screen 1 of this system can be set as needed as touch screen.And may be used also on interaction screen 2
Product or the necessary control keyboard of game, rocking bar etc. is arranged.In this way when user feels inconvenience, interaction screen 2 can be passed through
On hard manual or soft keyboard, rocking bar etc. operates the product or game etc. specifically experienced, and reduction degree and playability are high.
And game or product to double screen type can also be restored well by this system.
This system can also play the script file of interdynamic video by software modes such as video players.The video playing
Device can be the video player of actionscript language development.The video player can carry out script to parse and broadcast simultaneously
Video and script file are put, to realize the function of the display and response of 3 pairs of control mainboard of the invention broadcasting screens 1 and interaction screen 2.
It is described referring to Fig. 2 for realizing the schematic flow chart of multi-screen interactive video advertisement system of the invention.This is
The specific workflow of system can be following process:
Firstly, step S100, control mainboard 3 loads video and script.Then, step S200, control mainboard 3 is according to corresponding
The requirement of the broadcasting of video, automatic control single screen or double screen broadcasting video, and adjust picture size and frame per second etc..Later, step
Whether S300, control mainboard 3 have been played to specific interactive frame according to corresponding script come monitor video.Later, step S400,
When video playing has arrived specific interactive frame, whether monitoring user has input interdynamic video object and interaction to control mainboard 3 automatically
Operation information.Finally, step S500, when user has input the interdynamic video object and interactive operation information that script can identify
Afterwards, control mainboard 3 calls script area to mark and determines response mode to respond the operation of user, and mode is come more according to response
The new interactive interface for playing 1 video pictures of screen and interaction screen 2.
Also, control mainboard 3 connect with data line broadcasting screen 1 in addition to directly passing through slot and other than interaction shields 2, can be with
It is connected by cloud platform and plays screen 1 and interaction screen 2, transmit interdynamic video pair to the display equipment such as screen 1 and interaction screen 2 is played
As, interactive operation information and video pictures etc., to realize long-range control.
Illustratively, control mainboard 3 of the invention includes interaction screen driving unit 31 and broadcasting screen driving unit 32.Interaction
Screen driving unit 31 is used to load associated interdynamic video object according to the zone marker of video frame, and is marked according to region
The interactive setup of note receives corresponding interdynamic video object and interactive operation information controlling interaction screen 2 and responds.Screen is played to drive
Moving cell 32 is for controlling the corresponding interdynamic video advertisement picture of 1 display of broadcasting screen and responding interdynamic video object and interactive operation
Information.
In the present invention, the associated interdynamic video object of zone marker includes text, picture, music, sound, animation, trip
The resource of the types such as play, video.The interactive setup of zone marker includes the modification and interaction view to the attribute of interdynamic video object
Addition and deletion of frequency object etc., and the concrete operations (such as click, is mobile, stretching, the operation such as rotation) and specifically of response
Response mode (such as how watermelon ruptures, and how product changes etc.).
Therefore, one aspect of the present invention can carry out interacting for video ads with audient.It is more by being embedded in video clip
Kind interactive function, user play video on one side, are grasped on one side by clicking the interdynamic video object on video pictures or inputting interaction
Make the modes such as information, the commodity seen in video, sharing video frequency content can be bought, or easily understand more information
Deng, operate it is intuitive, flexible, convenient.Also, broadcasting screen 1 of the invention and interaction screen 2 are mutually separately provided, when user experience that
It is unaffected when this interactive process, it is interacted simultaneously with this system for more people.
On the other hand, user can be realized simulation businessman and client hand over face-to-face by carrying out video interactive with this system
Stream and the process for showing commodity, client can be as figure be on the spot in person to each of product only by broadcasting and click video
Aspect adequately understands and according to the interest of oneself related fields of product is carried out with the understanding of selectivity, and businessman can also pass through
This system is adequately exchanged with client.
In addition, the present invention is used in field of play, no matter any game process and can be by for introduction of game etc.
Video ads are fabricated to, game can be experienced without installation.Moreover, the present invention is different from being only capable of playing in existing game publicity
The game process of certain player.Through the invention, no matter any scene of game, can pass through video mode with the interactive process of player
It is complete to present.The present invention supports the smart machine that can arbitrarily play video, without being limited by specific gaming platform.
Illustratively, control mainboard 3 further includes that barrage input unit 34, language and characters barrage converting unit 35 and barrage are defeated
Unit 36 out.Barrage input unit 34 is for receiving voice barrage and text barrage.Language and characters barrage converting unit 35 is used for
Voice barrage is converted into text barrage.Barrage output unit 36 is used to for text barrage to be uploaded to cloud platform and export to described
Interaction screen 2 and/or broadcasting screen 1.
Specifically, control mainboard 3 of the invention is also provided with circumscription socket, for connecting other input screens, voice
Input unit or keyboard etc..And control mainboard 3 of the invention can also receive interaction screen 2 and play the information of 1 input of screen.
The comment information of user can input the equipment such as speech input device, soft or hard keyboard by sound or written form.Voice input
The comment information of user is sent to control mainboard 3 by the equipment such as device, soft or hard keyboard, and control mainboard 3 is by the comment information of voice
It is exported on the screen after being converted to text information.Control mainboard 3 can control barrage and be shown on any position of any screen,
It is not limited only to interaction screen 2 and plays screen 1.Such as control mainboard 3 can also connect others by network or the modes such as wired
Screen shows barrage and video etc..Control mainboard 3 is also provided with network interface card.The handheld device of user is connected by network interface card
Etc. showing corresponding video pictures and barrage etc..The information such as voice even can be uploaded to cloud by handheld device by user
Platform, and shown voice messaging generation barrage by cloud platform.
The exchange between client and trade company can not only be only capable of helping visitor by barrage real-time display on the screen as a result,
Answer product problem in family, additionally it is possible to so that the publicity atmosphere at scene is ardenter.Also, other clients can also be with reference to these comments
The quality of product is assessed, can assist the client to select the product of high quality.
Illustratively, control mainboard 3 further include: display master control driving unit 33 plays screen 1 and interaction screen 2 for receiving
Display data, and receive picture and the video sharing instruction of user terminal transmission, and instruct according to picture and video sharing
Corresponding video and screenshot are extracted in display data to generate user experience information, and is exported to user terminal.
Specifically, user can log in cloud platform by handheld devices such as mobile phones and send picture and video sharing instruction.
The thoughts of the picture uploaded in real time and video data and user cognition are stored together by cloud platform, any with can pass through per family
User terminal log at any time cloud platform read these comment and share.
Control mainboard 3 may include sharing display screen driving unit 37.Share display screen driving unit 37 and connect cloud platform,
It for receiving user experience information, and controls the sharing display screen and shows and input user experience information, and by user's body
It tests information and uploads to cloud platform.Share display screen driving unit 37 can also by wirelessly or non-wirelessly with shares display screen 4 progress
Communication, for sharing the user experience information of interdynamic video advertisement.Also, the comment data of cloud platform can be shown with real-time update
On sharing display screen 4.Sharing display screen 4 may include such as Peripheral Interface and touch screen.Sharing display screen 4 can not only receive
User experience information is simultaneously shown, but also the comment letter of user can be directly inputted by touch screen portion and Peripheral Interface part
Breath.For example, user can be inputted by handwriting input, body-sensing, Pinyin Input, the modes such as voice input write comment.Peripheral hardware connects
Mouthful it can connect smart machine or other input equipments to receive these voices, text, body-sensing signal, these signals and character library
Text importing is converted in comment after standard signal matching.Touch screen can directly input letter signal.Businessman and client are
It can be exchanged and be talked in real time by sharing display screen 4.Also, on sharing display screen 4, businessman and client can be according to
Classification, title, ranking of product etc. inquire the comment of product by classification, to collect the relevant information of product.
Therefore, the present invention can be realized simulation businessman and client's face-to-face exchange and show the process of commodity, and client is only
By play and click video can as scheme it is on the spot in person the various aspects of product are adequately understood and according to oneself
Interest carries out the understanding of selectivity to the related fields of product, and businessman also can adequately be handed over by this system and client
Stream.
Sharing display screen 4 can be communicated by wired or wireless connection sharing display screen driving unit 4.Share and shows
Shielding driving unit 4 may include two dimensional code interactive module.Two dimensional code interactive module is used to verify the terminal device of identification two dimensional code,
Share user experience information to log in cloud platform.Two dimensional code can be set on sharing display screen 4, user is facilitated to pass through two dimension
Code enters cloud platform.Two dimensional code interactive module can guide user to download APP, registering and logging cloud platform, real-time snap shot etc..Example
Such as, user can realize continuous shooting function by scanning the two-dimensional code to the corresponding video and picture screenshot for playing screen 1, automatic sharing etc.
Energy is equal.User even can be in specific presentation of video frames, and barcode scanning buys payment for merchandise etc..Two dimensional code interactive module can identify
The operation of user, interaction screen driving unit 31 and broadcasting screen driving unit 32 can be according to the respective quadratures of the video frame of script logging
Mutual mode responds the operation of user.Such as when playing 1 broadcasting click purchase of screen and barcode scanning purchase, user's barcode scanning energy
Jump directly to purchase page.Again for example in certain game, when user's operation interaction screen 2 is sung, 1 prompt barcode scanning of screen is played,
Other users can assist the user with barcode scanning, the operation such as beaten a drum or beaten gongs.Screen 1 can be played there are also such as user to play
When barcode scanning, the modes uploading pictures such as barcode scanning is taken pictures, other users can be with barcode scanning PK etc..Pass through two dimensional code interactive module, user
Between can quickly exchange, quickly participate in some specific product or correlated activation of game etc..
Therefore, through the invention, no matter any scene of game, it is complete to pass through video mode with the interactive process of player
It presents.Also, client only by play and click video can as scheme it is on the spot in person it is abundant to the various aspects of product
Understanding and according to the interest of oneself related fields of product are carried out with the understanding of selectivity.
Illustratively, interaction screen driving unit 31 of the invention may include body feeling interaction module.Body feeling interaction module is used
In the body-sensing signal for identifying user and generate interdynamic video object and interactive operation information.For example, when user wants experience body-sensing
When game, control mainboard 3 can be with external somatosensory device.Body-sensing signal is identified and handled by body feeling interaction module, and
Load script file is responded.For example, the jump of user is turned round, the body-sensings such as gesture act the tool for being converted to certain video frame
Specific operation under body scene, and the interdynamic video object of corresponding position is operated and handled.Body feeling interaction module is not only
It is only limitted to the introduction for the commodity product(s) that user checks under certain video frame, virtual experience etc. can also be carried out to the object on screen
Deng may be also used in the interaction of certain specific scene of game.User can experience and play badminton, the miscellaneous field such as row the boat
Scape.Also, during user experience corresponding scene, with the continuous broadcasting of video, user can constantly enter new scene,
Carry out new interaction cognition etc..For user when experiencing a certain scene, continuous dynamic picture under the scene can be exported by playing screen 1
Corresponding scene is more really simulated in face, the corresponding scene of the cognition for making user on the spot in person.
Therefore, through the invention, no matter any scene of game, it is complete to pass through video mode with the interactive process of player
It presents.Also, the present invention supports the smart machine that can arbitrarily play video, without being limited by specific gaming platform.
Illustratively, playing screen driving unit 32 may include split screen module.Split screen module for control play screen 1 according to
The span mode of setting plays interdynamic video advertisement picture simultaneously on each split screen.Split screen module includes prospect split screen module
With background split screen module.Prospect split screen module plays the foreground layer for shielding 1 according to the span mode of the foreground layer of setting for controlling
And transparency, play interdynamic video advertisement picture simultaneously on each split screen of foreground layer.Background split screen module is broadcast for controlling
Put screen 1 background layer according to setting background layer span mode and transparency, played simultaneously on each split screen of background layer
Interdynamic video advertisement picture.
In the present invention, when a broadcasting screen 1 is larger, screen is wasted in order to prevent, is realized by split screen module one
The effect of multiple video ads is played on block screen simultaneously.Also, user can pass through interaction screen driving unit 31 and interaction screen 2
Corresponding video ads are selected to be interacted.Even, interaction screen 2 can also correspond to broadcasting screen 1 the screen of itself is divided into it is multiple
Region, auxiliary user simultaneously operate multiple video ads, come the effect realizing more video ads while interacting with user.
The prospect that split screen is formed can overlap in background, such as when simulating certain scenes, pass through system for writing and compiling configuration and realize automatic point
Screen plays the overlapping that two videos carry out foreground and background, can form complicated animation effect etc., enable to video
Effect is more true to nature, and reduction degree is high.Such as the video open in the video laminated thereto lotus flower of lake water, there are also such as in house
Video laminated thereto flame etc. can perfectly be presented the cartoon scene in game, and can be realized multiple video windows
With the interaction of user.In addition, can improve the utilization efficiency of the display screen of this system by split screen, user-friendly and raising is handed over
Mutual efficiency.
This system can both be realized by specific advertisement cabinet, can also be used in any host to realize, also, not only
It is limited to above-mentioned implementation.
Such as when being realized by advertisement cabinet, the lateral large-scale broadcasting screen 1 of the positive top setting of advertisement cabinet, under positive
The longitudinal interaction screen 2 of portion's setting, side or the back side can be set and shared display screen 4.Control mainboard is arranged in the inside of advertisement cabinet
3.Control mainboard 3 is communicated by route and above-mentioned screen.Share and two dimensional code is set on display screen 4, inside setting two dimensional code interaction
Module.
When for example realizing again by multiple host, control mainboard 3 is set, by being connected to the network other hosts on a host
Display screen and cloud platform, host play video, a host shares comment, and another host interacts.Pass through control
Mainboard 3 processed is uniformly controlled these hosts, and interacts etc. with user.
It can be to play screen 1 for example, being arranged on the vehicle body of vehicle, as interaction screen 2, control mainboard 3 is set user terminal
It sets on cloud platform server, is interacted by cloud platform with user.
Although describing example embodiment by reference to attached drawing here, it should be understood that above example embodiment are only exemplary
, and be not intended to limit the scope of the invention to this.Those of ordinary skill in the art can carry out various changes wherein
And modification, it is made without departing from the scope of the present invention and spiritual.All such changes and modifications are intended to be included in appended claims
Within required the scope of the present invention.
Those of ordinary skill in the art may be aware that list described in conjunction with the examples disclosed in the embodiments of the present disclosure
Member and algorithm steps can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is implemented in hardware or software, the specific application and design constraint depending on technical solution.Professional technician
Each specific application can be used different methods to achieve the described function, but this realization is it is not considered that exceed
The scope of the present invention.
In several embodiments provided herein, it should be understood that disclosed device and method can pass through it
Its mode is realized.For example, apparatus embodiments described above are merely indicative, for example, the division of unit, only
A kind of logical function partition, there may be another division manner in actual implementation, for example, multiple units or components can combine or
Person is desirably integrated into another equipment, or some features can be ignored or not executed.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the present invention and help to understand one or more of the various inventive aspects,
To in the description of exemplary embodiment of the present invention, each feature of the invention be grouped together into sometimes single embodiment, figure,
Or in descriptions thereof.However, the method for the invention should not be construed to reflect an intention that i.e. claimed
The present invention claims features more more than feature expressly recited in each claim.More precisely, as corresponding
As claims reflect, inventive point is that all features less than some disclosed single embodiment can be used
Feature solves corresponding technical problem.Therefore, it then follows thus claims of specific embodiment are expressly incorporated in the tool
Body embodiment, wherein each, the claims themselves are regarded as separate embodiments of the invention.
It will be understood to those skilled in the art that any combination pair can be used other than mutually exclusive between feature
All features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed any method
Or all process or units of equipment are combined.Unless expressly stated otherwise, this specification (is wanted including adjoint right
Ask, make a summary and attached drawing) disclosed in each feature can be replaced with an alternative feature that provides the same, equivalent, or similar purpose.
In addition, it will be appreciated by those of skill in the art that although some embodiments in this include institute in other embodiments
Including certain features rather than other feature, but the combination of the feature of different embodiment means in the scope of the present invention
Within and form different embodiments.For example, in detail in the claims, the one of any of embodiment claimed all may be used
Come in a manner of in any combination using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
Microprocessor or digital signal processor (DSP) realize some moulds in article analytical equipment according to an embodiment of the present invention
The some or all functions of block.The present invention is also implemented as a part or complete for executing method as described herein
The program of device (for example, computer program and computer program product) in portion.It is such to realize that program of the invention can store
On a computer-readable medium, it or may be in the form of one or more signals.Such signal can be from internet
Downloading obtains on website, is perhaps provided on the carrier signal or is provided in any other form.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.The present invention can by means of include several different elements hardware and by means of
Properly programmed computer is realized.In the unit claims listing several devices, several in these devices can
To be to be embodied by the same item of hardware.
More than, only a specific embodiment of the invention or the explanation to specific embodiment, protection scope of the present invention
It is not limited thereto, anyone skilled in the art in the technical scope disclosed by the present invention, can readily occur in
Change or replacement should be covered by the protection scope of the present invention.Protection scope of the present invention should be with the protection of claim
Subject to range.
Claims (10)
1. a kind of multi-screen interactive video advertisement system, comprising:
Screen is played, for showing the interdynamic video object on interdynamic video advertisement picture, and selection picture；
Interaction screen, for showing interdynamic video advertisement interactive interface, and input interdynamic video object and interactive operation information；
Control mainboard, for controlling the broadcasting screen display interdynamic video advertisement picture and responding interdynamic video object and interaction behaviour
Make information, and the control interaction screen shows interactive interface and responds interdynamic video object and interactive operation information.
2. multi-screen interactive video advertisement system as described in claim 1, wherein the control mainboard includes:
Interaction screen driving unit, for loading associated interdynamic video object, Yi Jigen according to the zone marker of video frame
The interaction screen is controlled according to the interactive setup of zone marker receives corresponding interdynamic video object and interactive operation information and sound
It answers；
Screen driving unit is played, for controlling the corresponding interdynamic video advertisement picture of the broadcasting screen display and responding interdynamic video
Object and interactive operation information.
3. multi-screen interactive video advertisement system as claimed in claim 2, wherein the control mainboard further include:
Barrage input unit, for receiving voice barrage and text barrage；
Language and characters barrage converting unit, for voice barrage to be converted to text barrage,
Barrage output unit shields for text barrage to be uploaded to cloud platform and export to the interaction screen and/or the broadcasting.
4. multi-screen interactive video advertisement system as claimed in any one of claims 1-3, wherein the control mainboard is also wrapped
It includes:
It shows master control driving unit, for receiving the display data for playing screen and interaction screen, and receives user terminal transmission
Picture and video sharing instruction, and corresponding video and screenshot in display data are extracted according to picture and video sharing instruction
It generates user experience information, and exports to user terminal.
5. multi-screen interactive video advertisement system as claimed in claim 4, further includes:
Share display screen, for sharing the user experience information of interdynamic video advertisement.
6. multi-screen interactive video advertisement system as claimed in claim 5, wherein the control mainboard further include:
Share display screen driving unit, connect cloud platform, for receiving user experience information, and controls the sharing and show screen display
Show and input user experience information, and user experience information is uploaded into cloud platform.
7. multi-screen interactive video advertisement system as claimed in claim 6, wherein the sharing display screen driving unit includes:
Two dimensional code interactive module shares user experience letter for verifying the terminal device of identification two dimensional code to log in cloud platform
Breath.
8. multi-screen interactive video advertisement system as claimed in claim 2, wherein the interaction shields driving unit and includes:
Body feeling interaction module the body-sensing signal of user and generates interdynamic video object and interactive operation information for identification.
9. multi-screen interactive video advertisement system as claimed in claim 2, wherein the broadcasting shields driving unit and includes:
Split screen module plays interaction view for controlling the screen that plays according to the span mode of setting simultaneously on each split screen
Frequency advertisement picture.
10. multi-screen interactive video advertisement system as claimed in claim 9, wherein the split screen module includes:
Prospect split screen module, for controlling the foreground layer for playing screen according to the span mode of foreground layer of setting and transparent
Degree plays interdynamic video advertisement picture simultaneously on each split screen of foreground layer；
Background split screen module, for controlling the background layer for playing screen according to the span mode of background layer of setting and transparent
Degree plays interdynamic video advertisement picture simultaneously on each split screen of background layer.
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| CN201710654390.8A CN109391848B (en) | 2017-08-03 | 2017-08-03 | Interactive advertisement system |
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|---|---|---|---|
| CN201710654390.8A CN109391848B (en) | 2017-08-03 | 2017-08-03 | Interactive advertisement system |
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| CN109391848B CN109391848B (en) | 2021-03-09 |
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| CN109391848B (en) | 2021-03-09 |
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