CN109214556A - Automobile Innovative Service Modes platform - Google Patents
Automobile Innovative Service Modes platform Download PDFInfo
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- CN109214556A CN109214556A CN201810922942.3A CN201810922942A CN109214556A CN 109214556 A CN109214556 A CN 109214556A CN 201810922942 A CN201810922942 A CN 201810922942A CN 109214556 A CN109214556 A CN 109214556A
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Abstract
The invention discloses automobile Innovative Service Modes platforms, including guiding module, map location module, interconnecting module, sales field module, display module, interactive module, terminal system, server；Guiding module display automobile relevant information；Map location module, for automobile sales field information to be formed the positioning map with mark in conjunction with map；Interconnecting module, for guiding module to be transferred to sales field module；Sales field module coordinates display module and interactive module for accommodating；Display module, for showing the relevant information of automobile sales field；Interactive module position, for being interacted with user；Terminal system includes mobile terminal, Automobile Marketing service robot；Mobile terminal, Automobile Marketing service-delivery machine are interacted with server data per capita.The present invention can effectively reduce the difficulty of the time that buyer spends during purchase and inquiry data, while the shop 4S developing channel can be helped to attract buyer, propose purchase transformation efficiency and the efficiency of management.
Description
Technical field
The present invention relates to sale of automobile fields, and in particular to automobile Innovative Service Modes platform.
Background technique
Automobile is the essential vehicles of modern society, and the raising of the income level with people, increasingly
More people starts to buy automobile.
Substantially process is to check concern vehicle, online understanding, the shop 4S scene body to present buyer when buying automobile
Test understanding, purchase；Whole flow process be it is separated independent, buyer needs to devote a tremendous amount of time in links, at the same from
The process of one link to another link need to inquire more data could determine next link place (such as website,
Shop 4S etc.), a large amount of time waste thus is caused to buyer while certain purchase hardly possible is also caused to buyer
Degree.
Only there is more contact in the shop 4S with buyer in third link (namely the shop 4S On-site Experience understands) simultaneously,
Buyer is since the more multicontact 4S store information of link before is also more, so that the shop 4S is in this side of customer retaining
Face will be relatively weak, that is, arrived the shop 4S experience understand client just the shop 4S buy probability it is not high.
And during the present shop 4S is combined also in traditional sales mode and internet, conventional sale mould
Formula cannot timely keep up with the demand of buyer and the regulatory requirement in the shop 4S, i.e. buyer's understanding by network editing
Check reservation, the Global Information management of the shop 4S.
Summary of the invention
It in view of the above drawbacks of the prior art, can it is an object of the invention to provide automobile Innovative Service Modes platform
Effectively to reduce the difficulty of time and inquiry data that buyer spends during purchase, while the shop 4S can be helped
It opens up channel and attracts buyer, propose purchase transformation efficiency and the efficiency of management.
It is realized the purpose of the present invention is technical solution in this way:
Automobile Innovative Service Modes platform, the automobile Innovative Service Modes platform include background service system, terminal system
System, server；
The background service system include guiding module, map location module, interconnecting module, sales field module, display module,
Interactive module；The guiding module, map location module, interconnecting module, sales field module, display module, interactive module with clothes
Business data interaction；
The guiding module display automobile relevant information；
The map location module is located in guiding module, for automobile sales field information to be formed band mark in conjunction with map
Positioning map；
The interconnecting module is located in map location module, for guiding module to be transferred to sales field module；
The sales field module is automobile sales field platform, coordinates display module and interactive module for accommodating；
The display module is located in the module of sales field, for showing the relevant information of automobile sales field；
The interactive module is located in the module of sales field, for interacting with user；
The terminal system includes mobile terminal, Automobile Marketing service robot；The mobile terminal, Automobile Marketing service
Machine is interacted with server data per capita.
Further, the Automobile Marketing service robot includes identification module, authentication module, interaction mould
Block, data processing module, memory module, network communication module；
The identification module obtains identity information, and is sent to data processing module；
The authentication module receives the identity information that data processing module is sent, and identity information is stored in storage mould
The identity information received is compared block with the information in storage module, and comparison result is sent to data processing mould
Block；
Interactive module receive and display interactive information, and with data processing module data connection；
Data processing module controls identification module and obtains identity information, with interactive module, network communication module, identity
Authentication module, storage module data interaction；
Storage module and data processing module data interaction；
The network communication module and service carry out data interaction.
Further, the Automobile Marketing service robot further includes AI module；The AI module includes semantics recognition mould
Block, language processing module, data analysis module；
Semantics recognition module receives acoustic information, and converts natural language for acoustic information；
Language processing module receives the natural language that semantics recognition module is sent, and root natural language gives a response information；
The natural language that data analysis module receives semantics recognition module carries out data statistics and classified finishing, and will
As a result it stores in a storage module；
The AI module and interactive module carry out data interaction.
Further, the Automobile Marketing service robot further includes mobile module and human tracking module；
Human tracking module includes infrared imaging system, sound positioning system；Infrared imaging system and sound positioning system
With data processing module data interaction；
The instruction mobile robot ontology of mobile module reception data processing module.
Further, the identification module includes picture recognition module, radio frequency identification module, voiceprint identification module；
Picture recognition module receives picture signal, and will identify image type, sends data processing mould for picture signal
Block；
Radio frequency identification module issues radiofrequency signal, receives feedback signal, and send data processing module for feedback signal；
Voiceprint identification module receives acoustic information, and is converted into voiceprint, and send data processing for voiceprint
Module.
Further, the interactive module and interactive module include appointment unit and transaction unit；
The appointment unit sends reserve requests to the specified shop 4S for buyer, and appointment unit is anti-by interactive module
Feedback reservation result；
The transaction unit sends transaction request to the specified shop 4S for buyer, and transaction unit receives the friendship of buyer
Easily request, transaction payment platform of transferring record and feed back payment information to buyer by interactive module.
Further, the mobile terminal is wechat public platform or cell phone application.
Further, the map location module includes map unit, beacon information unit, shows information unit；
The map unit includes cartographic information and navigation information；
The beacon information includes sales field location information, buyer's real-time position information；Sales field location information, buyer are real
When location information show on cartographic information；
The displaying information unit includes sales field physical address, contact method, briefly shows.
It further, further include monitoring maintenance system；The monitoring maintenance system includes information collection module, data update
Module, message control module, Reports module；
Information collection module is used for the operation conditions of each component part of collecting platform；
Data update module is for updating platform software system and information data；
Message control module carries out tracing and monitoring to business progress simultaneously for distributing business；
Reports module generates corresponding report according to required for platform management personnel.
Further, the automobile Innovative Service Modes platform further includes remote terminal；The remote terminal is that video exists
Line customer service system.
By adopting the above-described technical solution, the present invention has the advantage that:
The help during buying car can be provided to buyer by background service system, guiding module can be convenient purchase
Person carries out checking automobile brand on the net, understands automobile relevant information；After the completion of buyer understands on the net, pass through guiding module
Embedded map location module can make buyer look for relevant multiple shops 4S immediately, and buyer can be according to demand
Selection enters some shop 4S webpage and is further understood, and buyer detailed can recognize phase in the webpage of the shop 4S
The various information for the type that cut-offs can make purchase decision to buyer and provide help；Buyer want On-site Experience understand when
It waits, reservation can be contacted with the shop 4S by the mobile terminal of terminal system in advance, to obtain the experience of high quality, buyer
It can be serviced, be improved service quality and information on services to buyer by the Automobile Marketing service robot at the shop 4S scene
Change, so that buyer obtains preferably experience.
The shop 4S can carry out advertisement promotion to the shop 4S by guiding module, so that more clients are obtained, by selling
Field module can make buyer will be seen that more, so that conversion ratio improves, it can by interactive module and mobile terminal
More comprehensively to be serviced to buyer, while some information of user can be collected by the system, can give user with
Carry out better buying experience.
Other advantages, target and feature of the invention will be illustrated in the following description to a certain extent, and
And to a certain extent, based on will be apparent to those skilled in the art to investigating hereafter, Huo Zheke
To be instructed from the practice of the present invention.Target and other advantages of the invention can be wanted by following specification and right
Book is sought to be achieved and obtained.
Detailed description of the invention
Detailed description of the invention of the invention is as follows:
Fig. 1 is automobile Innovative Service Modes platform schematic diagram.
Fig. 2 is Automobile Marketing service robot schematic diagram.
Fig. 3 is background service system schematic diagram.
Specific embodiment
Present invention will be further explained below with reference to the attached drawings and examples.
Embodiment:
As shown in Figure 1 to Figure 3, automobile Innovative Service Modes platform, the automobile Innovative Service Modes platform include backstage
Service system, terminal system, server；
The background service system include guiding module, map location module, interconnecting module, sales field module, display module,
Interactive module；The guiding module, map location module, interconnecting module, sales field module, display module, interactive module with clothes
Business data interaction；
The guiding module display automobile relevant information；
The map location module is located in guiding module, for automobile sales field information to be formed band mark in conjunction with map
Positioning map；
The interconnecting module is located in map location module, for guiding module to be transferred to sales field module；
The sales field module is automobile sales field platform, coordinates display module and interactive module for accommodating；
The display module is located in the module of sales field, for showing the relevant information of automobile sales field；
The interactive module is located in the module of sales field, for interacting with user；
The terminal system includes mobile terminal, Automobile Marketing service robot；The mobile terminal, Automobile Marketing service
Machine is interacted with server data per capita.
Further, the Automobile Marketing service robot includes identification module, authentication module, interaction mould
Block, data processing module, memory module, network communication module；
The identification module obtains identity information, and is sent to data processing module；
The authentication module receives the identity information that data processing module is sent, and identity information is stored in storage mould
The identity information received is compared block with the information in storage module, and comparison result is sent to data processing mould
Block；
Interactive module receive and display interactive information, and with data processing module data connection；
Data processing module controls identification module and obtains identity information, with interactive module, network communication module, identity
Authentication module, storage module data interaction；
Storage module and data processing module data interaction；
The network communication module and service carry out data interaction.
The help during buying car can be provided to buyer by background service system, guiding module can be convenient purchase
Person carries out checking automobile brand on the net, understands automobile relevant information；After the completion of buyer understands on the net, pass through guiding module
Embedded map location module can make buyer look for relevant multiple shops 4S immediately, and buyer can be according to demand
Selection enters some shop 4S webpage and is further understood, and buyer detailed can recognize phase in the webpage of the shop 4S
The various information for the type that cut-offs can make purchase decision to buyer and provide help；Buyer want On-site Experience understand when
It waits, reservation can be contacted with the shop 4S by the mobile terminal of terminal system in advance, to obtain the experience of high quality, buyer
It can be serviced, be improved service quality and information on services to buyer by the Automobile Marketing service robot at the shop 4S scene
Change, so that buyer obtains preferably experience.
The shop 4S can carry out advertisement promotion to the shop 4S by guiding module, so that more clients are obtained, by selling
Field module can make buyer will be seen that more, so that conversion ratio improves, it can by interactive module and mobile terminal
More comprehensively to service to buyer, touch display screen, loudspeaker, microphone, screen camera etc. are set, together in interactive module
When some information of user can be collected by the system, better buying experience can be brought to user.
In the present embodiment, the Automobile Marketing service robot further includes AI module；The AI module includes semantics recognition
Module, language processing module, data analysis module；
The acoustic information that microphone receives in semantics recognition module identification interactive module, and convert acoustic information to certainly
Right language；
Language processing module receives the natural language that semantics recognition module is sent, and root natural language gives a response information,
And send echo message in the loudspeaker in interactive module, it is issued and is responded by loudspeaker；
The natural language that data analysis module receives semantics recognition module carries out data statistics and classified finishing, and will
As a result it stores in a storage module；
The AI module and interactive module carry out data interaction.
Robot can be made to be exchanged with buyer by the way that AI module is added in Automobile Marketing service robot
When it is more humanized；So that buyer can be more convenient recognize vehicle of interest it is related to the shop 4S letter
Breath and raising buying experience.
The quickly utterance interpretation by buyer can be allowed the robot to by semantics recognition module, at language
Reason module can make robot according to the language of the relationship building and buyer's dialogue of the language and context of buyer, thus
It may be implemented to carry out the answer of professional problem in buyer, the function of chatting also may be implemented.
Natural language progress data statistics, the classification for the buyer that data analysis module receives semantics recognition module are whole
Reason and storage.When administrator wants to know about the information such as demand and the focus of user's entirety, can quickly it know；Such as
By the professional knowledge inquired in counting user communication process can or client professional degree, by statistics client in certain money
The length of query time in vehicle and the careful degree of inquiry are recognized that client to the level of interest of certain vehicle.
In the present embodiment, Automobile Marketing service robot further includes mobile module and human tracking module；
Human tracking module includes infrared imaging system, sound positioning system；Infrared imaging system and sound positioning system
With data processing module data interaction；
The instruction mobile robot ontology of mobile module reception data processing module.
Human body tracking unit includes infrared imaging system, sound positioning system；Infrared imaging system and sound positioning system
With data processing module data interaction；
By infrared imaging system, client can be followed to service when client watches automobile, sound positioning system
System combines voiceprint identification module, can service in the more Environmental realization of user specific user.
The instruction mobile robot ontology of mobile unit reception data processing module.
Mobile unit can carry out identification to robot in conjunction with picture recognition module to construct shiftable haulage line.
In the present embodiment, the identification module includes picture recognition module, radio frequency identification module, Application on Voiceprint Recognition mould
Block；
Picture recognition module receives picture signal, and will identify image type, sends data processing mould for picture signal
Block；
Radio frequency identification module issues radiofrequency signal, receives feedback signal, and send data processing module for feedback signal；
Voiceprint identification module receives acoustic information, and is converted into voiceprint, and send data processing for voiceprint
Module.
Picture recognition module receives picture signal, and will identify image type, sends data processing mould for picture signal
Block；Picture signal can also can carry out the pattern of binding authentication, such as wechat two dimensional code with face pattern with other with robot
Or it will be according to image after the different picture signal of image recognition for the two dimensional code etc. of user in the app of the shop 4S oneself production
Classification is sent to data processing module for what user information was classified, and such data processing module can be carried out according to the difference of user
Effective data management and processing.
Radio frequency identification module issues radiofrequency signal, receives feedback signal, and send data processing module for feedback signal；
It can be robot maintenance personnel or the independent radio frequency identification signal of more advanced user setting, to distinguish different use
Family.
Voiceprint identification module receives acoustic information, and is converted into voiceprint, and send data processing for voiceprint
Module.Application on Voiceprint Recognition can identify user when image recognition and radio frequency identification can not identify, improve and identify to user
A possibility that.
It can be more convenient and diversification to client or administrator by the way that a variety of different identification modules are arranged
Member is identified, can also open more permissions to user or administrative staff according to the difference of identification information.
In the present embodiment, the interactive module and interactive module include appointment unit and transaction unit；
The appointment unit sends reserve requests to the specified shop 4S for buyer, and appointment unit is anti-by interactive module
Feedback reservation result；
The transaction unit sends transaction request to the specified shop 4S for buyer, and transaction unit receives the friendship of buyer
Easily request, transaction payment platform of transferring record and feed back payment information to buyer by interactive module.
Buyer be can be convenient by the way that appointment unit is arranged, reservation application is carried out according to the arrangement of time of oneself, while can be with
Check can subscription time section, reduce the trouble that buyer determines the reservation times such as test ride back and forth.
The operation such as the purchase of commodity can be carried out, places an order, purchase in advance by transaction unit buyer, while pass through transaction payment
Platform can guarantee the safety of transaction, reduce the trouble in transaction.
In the present embodiment, the mobile terminal is wechat public platform or cell phone application.
Mobile terminal also may include the mobile device that the system function may be implemented of customization, and specific movement is arranged and sets
The operation that not can be convenient the real-time monitoring system of management level of administrative staff or the shop 4S, to improve the efficiency of management.
In the present embodiment, the map location module includes map unit, beacon information unit, shows information unit；
The map unit includes cartographic information and navigation information；
The beacon information includes sales field location information, buyer's real-time position information；Sales field location information, buyer are real
When location information show on cartographic information；
The displaying information unit includes sales field physical address, contact method, briefly shows.
System manager can first get label ready, and position, contact method, the shop that the shop 4S is inputted in mark point are situated between
It continues, vehicle etc. is recommended by the maximum movable, main force of dynamics；Again by the api interface of Baidu by these Information locatings in Baidu
On figure, so that buyer by beacon information unit and can show in information unit when mouse clicks label
Information shows user to see.
The physical location where user is shown in tag info unit simultaneously, Baidu's navigation is added in showing information unit
Module can be convenient mode and time that user reaches the shop 4S according to different vehicles selections.
It further include monitoring maintenance system in the present embodiment；The monitoring maintenance system include information collection module, data more
New module, message control module, Reports module；
Information collection module is used for the operation conditions of each component part of collecting platform；
Data update module is for updating platform software system and information data；
Message control module carries out tracing and monitoring to business progress simultaneously for distributing business；
Reports module generates corresponding report according to required for platform management personnel.
It can be convenient buyer by setting mobile terminal to check and buy, by also facilitating the shop 4S to work
Arrangement, system is preferably merged with the employee inside the shop 4S.
For buyer by after the mobile terminal of oneself and system bonding, the operation information of buyer in systems can be timely
Feedback to mobile terminal on, so that buyer be facilitated to check relevant information.
After the work employee in the shop 4S receives the associated subscription or purchase request of buyer, shopkeeper can be by mobile whole
Different user is assigned on the mobile terminal of different salesmans by end, so that salesman tracks according to the informational linkage on mobile terminal
Buyer.
Such as when the test ride of a vehicle has been applied in buyer's reservation, buyer is sent out test ride application by interactive module
It is sent in the server of system, system transmits this information in the mobile terminal of the shopkeeper in the corresponding shop 4S, and shopkeeper is by the use
The relevant information at family is assigned in the mobile terminal of salesman, and after salesman receives the information of user, the mobile terminal of salesman is true by this
Recognize information feedback to shopkeeper mobile terminal and buyer mobile terminal in, hereafter salesman can set about contacting with buyer true
Determine the dependencies such as test ride.
In whole process, in the system that the operation of shopkeeper, salesman on mobile terminals is timely fed back, so that pipe
Reason person can view the entire task process of buyer by the relevant information checked in server.
It is implanted into evaluation module in interactive module simultaneously, client can be made more to understand the related service ability of salesman
Service evaluation, and then realize and salesman's service is supervised.
In the present embodiment, the automobile Innovative Service Modes platform further includes remote terminal；The remote terminal is video
Online customer service system.
During can solve system mutual by video online customer service system, solution system cannot answer buyer and doubt
It is puzzled, it needs to carry out the problems such as price is discussed in transaction, subscription procedure.
Finally, it is stated that the above examples are only used to illustrate the technical scheme of the present invention and are not limiting, although referring to compared with
Good embodiment describes the invention in detail, those skilled in the art should understand that, it can be to skill of the invention
Art scheme is modified or replaced equivalently, and without departing from the objective and range of the technical program, should all be covered in the present invention
Scope of the claims in.
Claims (10)
1. automobile Innovative Service Modes platform, which is characterized in that the automobile Innovative Service Modes platform includes background service system
System, terminal system, server；
The background service system includes guiding module, map location module, interconnecting module, sales field module, display module, interaction
Module；The guiding module, map location module, interconnecting module, sales field module, display module, interactive module with service number
According to interaction；
The guiding module display automobile relevant information；
The map location module is located in guiding module, determines for being formed automobile sales field information in conjunction with map with mark
Position map；
The interconnecting module is located in map location module, for guiding module to be transferred to sales field module；
The sales field module is automobile sales field platform, coordinates display module and interactive module for accommodating；
The display module is located in the module of sales field, for showing the relevant information of automobile sales field；
The interactive module is located in the module of sales field, for interacting with user；
The terminal system includes mobile terminal, Automobile Marketing service robot；The mobile terminal, Automobile Marketing service-delivery machine
It is interacted per capita with server data.
2. automobile Innovative Service Modes platform according to claim 1, which is characterized in that the Automobile Marketing service-delivery machine
People includes identification module, authentication module, interactive module, data processing module, memory module, network communication module；
The identification module obtains identity information, and is sent to data processing module；
The authentication module receives the identity information that data processing module is sent, by identity information be stored in memory module or
The identity information received is compared with the information in storage module, and comparison result is sent to data processing module；
Interactive module receive and display interactive information, and with data processing module data connection；
Data processing module controls identification module and obtains identity information, with interactive module, network communication module, authentication
Module, storage module data interaction；
Storage module and data processing module data interaction；
The network communication module and service carry out data interaction.
3. automobile Innovative Service Modes platform according to claim 2, which is characterized in that the Automobile Marketing service robot
It further include AI module；The AI module includes semantics recognition module, language processing module, data analysis module；
Semantics recognition module receives acoustic information, and converts natural language for acoustic information；
Language processing module receives the natural language that semantics recognition module is sent, and root natural language gives a response information；
The natural language that data analysis module receives semantics recognition module carries out data statistics and classified finishing, and by result
Storage is in a storage module；
The AI module and interactive module carry out data interaction.
4. automobile Innovative Service Modes platform according to claim 2, which is characterized in that the Automobile Marketing service robot
It further include mobile module and human tracking module；
Human tracking module includes infrared imaging system, sound positioning system；Infrared imaging system and sound positioning system and number
According to processing module data interaction；
The instruction mobile robot ontology of mobile module reception data processing module.
5. automobile Innovative Service Modes platform according to claim 2, which is characterized in that the identification module includes figure
As identification module, radio frequency identification module, voiceprint identification module；
Picture recognition module receives picture signal, and will identify image type, sends data processing module for picture signal；
Radio frequency identification module issues radiofrequency signal, receives feedback signal, and send data processing module for feedback signal；
Voiceprint identification module receives acoustic information, and is converted into voiceprint, and send data processing module for voiceprint.
6. automobile Innovative Service Modes platform according to claim 2, which is characterized in that the interactive module and mutual dynamic model
Block includes appointment unit and transaction unit；
The appointment unit sends reserve requests to the specified shop 4S for buyer, and appointment unit is fed back pre- by interactive module
About result；
The transaction unit sends transaction request to the specified shop 4S for buyer, and the transaction that transaction unit receives buyer is asked
It asks, transaction payment platform of transferring, record and payment information is fed back to buyer by interactive module.
7. automobile Innovative Service Modes platform according to claim 1, which is characterized in that the mobile terminal is that wechat is public
Many numbers or cell phone application.
8. automobile Innovative Service Modes platform according to claim 1, which is characterized in that the map location module includes
Map unit, shows information unit at beacon information unit；
The map unit includes cartographic information and navigation information；
The beacon information includes sales field location information, buyer's real-time position information；Sales field location information, the real-time position of buyer
Confidence breath shows on cartographic information；
The displaying information unit includes sales field physical address, contact method, briefly shows.
9. automobile Innovative Service Modes platform according to claim 1, which is characterized in that further include monitoring maintenance system；
The monitoring maintenance system includes information collection module, data update module, message control module, Reports module；
Information collection module is used for the operation conditions of each component part of collecting platform；
Data update module is for updating platform software system and information data；
Message control module carries out tracing and monitoring to business progress simultaneously for distributing business；
Reports module generates corresponding report according to required for platform management personnel.
10. any automobile Innovative Service Modes platform in -9 according to claim 1, which is characterized in that the automobile wound
New service model platform further includes remote terminal；The remote terminal is video online customer service system.
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| CN201810922942.3A CN109214556A (en) | 2018-08-14 | 2018-08-14 | Automobile Innovative Service Modes platform |
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| CN201810922942.3A CN109214556A (en) | 2018-08-14 | 2018-08-14 | Automobile Innovative Service Modes platform |
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