CN108960917A - Network marketing promotion method and device - Google Patents

Network marketing promotion method and device Download PDF

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Publication number
CN108960917A
CN108960917A CN201810698310.3A CN201810698310A CN108960917A CN 108960917 A CN108960917 A CN 108960917A CN 201810698310 A CN201810698310 A CN 201810698310A CN 108960917 A CN108960917 A CN 108960917A
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market content
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CN108960917B (en
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刘波
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Bestseller Shenzhen Technology Co ltd
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Shenzhen Cross-Border State Electronic Commerce Co Ltd
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Abstract

The invention discloses a kind of network marketing promotion method and devices, comprising the following steps: detection targeted website；Establish the keywords database of targeted website；Search engine ranking, volumes of searches, competition difficulty and the page quality score of analysis of key word；Market content library is established according to corresponding keyword；Marketing channel library is established according to corresponding keyword and targeted website；Market content is matched with marketing channel, and by market content publication in corresponding marketing channel.In addition, analyzing sales data and popularization data, and marketing channel business specific gravity is adjusted based on the analysis results, keep marketing effectiveness more efficient；This programme can realize the popularization for target product and brand in all its bearings, no longer need to the time and money cost for reducing popularization by other tools or platform, improve popularization efficiency.

Description

Network marketing promotion method and device
Technical field
The present invention relates to network marketing, a kind of network marketing promotion method and device are especially related to.
Background technique
As the quick-speed large-scale of network broadband and intelligent terminal is universal, the arriving of cybertimes also just silently, network It is seen everywhere in becoming people's life, people are daily also to take a large amount of time energy searching the money needed on the net Source information, such as the information oneself needed is found by the website of search engine or profession.
Network marketing popularization is a kind of means in Web realease appointed product information, is realized by being laid out on network It markets on network appointed product.Existing network marketing promotion method not architectonical, process is complicated, pure manual operation, needs pair Website detected, optimized, promotion and multiple person cooperational and when task management, and multiple and different platforms is needed to carry out people Work operation so that causing workload to increase efficiency simultaneously reduces, and is very easy to error and omits.
Summary of the invention
In order to solve the defect of the above-mentioned prior art, the object of the present invention is to provide a kind of network marketing promotion method and dresses It sets.
In order to achieve the above objectives, the present invention proposes a kind of network marketing promotion method, comprising the following steps:
Detect targeted website；
Establish the keywords database of targeted website；
Search engine ranking, volumes of searches, competition difficulty and the page quality score of analysis of key word；
Market content library is established according to corresponding keyword；
Marketing channel library is established according to corresponding keyword and targeted website；
Market content is matched with marketing channel, and by market content publication in corresponding marketing channel.
Further, the keywords database step for establishing targeted website, including,
Directly extract the keyword on targeted website and corresponding link；
Associated Assisted Keyword is generated based on primary keyword, is stored in keywords database；
Existing keyword is obtained, keywords database is stored in.
Further, the search engine ranking, volumes of searches of the analysis of key word, competition difficulty and page quality obtain substep Suddenly, including,
Keyword supplement in keywords database is arranged in webpage.
Further, described that market content library step is established according to corresponding keyword, including,
According to keyword search related media material, media materials association keyword is stored in market content library；
It inputs keyword and obtains the suggestion of article topic, associated topic is saved in market content library；
Technical translator platform, writer's platform or intelligence AI authoring platform are docked in market content library, and according to market content library Market content is further created, market content library is stored in；
Syntax check, repetitive rate inspection and SEO are carried out to market content to check, are modified according to inspection result.
Further, described that marketing channel library step is established according to corresponding keyword and targeted website information, including,
Industry related web site is added, the backward chaining of related web site is grabbed, according to the weight of backward chaining website, type etc. Data are carried out taxonomic revision, generate marketing channel；
Main stream website and social media are docked as marketing channel by API；
According to keyword and targeted website, the marketing channel of other point of good classification is generated.
Further, described to match market content with marketing channel, and market content is issued in corresponding marketing canal In road after step, including,
Obtain visitor's data and the order data in different marketing channel；
Adjust marketing channel business specific gravity according to visitor's data and order data, and to implement the marketing personnel of marketing into Industry achievement appraisal management.
The invention also provides a kind of network marketings to promote device, including,
Detection unit, for detecting targeted website；
First establishing unit, for establishing the keywords database of targeted website；
Analytical unit, for the search engine ranking of analysis of key word, volumes of searches, competition difficulty, competitive opportunity and the page Quality score；
Second establishes unit, for establishing market content library according to corresponding keyword；
Third establishes unit, for establishing marketing channel library according to corresponding keyword and targeted website；
Content release unit is issued for matching market content with marketing channel, and by market content in corresponding battalion It sells in channel.
Further, the first establishing unit includes:
Keyword extracting module, for directly extracting the keyword on targeted website and corresponding link, and Analysis and Screening Primary keyword and long-tail keyword out are stored in keywords database；
Keyword generation module is stored in keywords database for generating associated Assisted Keyword based on primary keyword；
Keyword obtains module, for obtaining existing keyword, is stored in keywords database.
Further, the analytical unit includes complementary module, and described second, which establishes unit, includes content collection module, talks about It inscribes module, authoring module and checks module, it includes the first channel module, the second channel module and third that the third, which establishes unit, Channel module,
The complementary module, for the keyword supplement in keywords database to be arranged in webpage；
The content collection module, according to keyword search related media material, by media materials association keyword deposit Market content library；
The topic module obtains the suggestion of article topic for inputting keyword, associated topic is saved in market content Library；
Technical translator platform, writer's platform or intelligence AI authoring platform, and root are docked in the authoring module, market content library Market content is further created according to market content library, is stored in market content library；
The inspection module carries out syntax check, repetitive rate inspection and SEO to market content and checks, ties according to checking Fruit is modified；
The first channel module grabs the backward chaining of related web site, according to reversed for adding industry related web site The data such as weight, the type of website are linked, taxonomic revision is carried out, generate marketing channel；
The second channel module, for docking main stream website and social media by API, as marketing channel；
The third channel module, for generating the marketing channel of other point of good classification according to keyword and targeted website.
Further, further include result acquiring unit and marketing adjustment unit,
The result acquiring unit, for obtaining visitor's data and order data in different marketing channel；
The marketing adjustment unit, for adjusting marketing channel business specific gravity according to visitor's data and order data, and Feedback on performance management is carried out to the marketing personnel for implementing marketing.
The beneficial effects of the present invention are: by analyzing appointed product and extracting corresponding keyword, and according to keyword Keywords database, market content library and marketing channel library are established, then by the accurate mass publication of market content in corresponding channel, in fact Existing efficient and convenient content promotion；In addition, analyzing sales data and popularization data, and adjust based on the analysis results Marketing channel business specific gravity, keeps marketing effectiveness more efficient；This programme can realize pushing away for target product in all its bearings Extensively, the time and money cost for reducing popularization by other tools or platform is no longer needed to, popularization efficiency is improved.
Detailed description of the invention
Fig. 1 is a kind of method flow diagram of network marketing promotion method of one embodiment of the invention；
Fig. 2 is a kind of method flow diagram for establishing keywords database of one embodiment of the invention；
Fig. 3 is a kind of method flow diagram for establishing marketing channel library of one embodiment of the invention；
Fig. 4 is a kind of method flow diagram of network marketing promotion method of another embodiment of the present invention；
Fig. 5 is the structural block diagram that device is promoted in a kind of network marketing of one embodiment of the invention；
Fig. 6 is the structural block diagram of one embodiment of the invention first establishing unit；
Fig. 7 is the structural block diagram that one embodiment of the invention second establishes unit；
Fig. 8 is the structural block diagram that one embodiment of the invention third establishes unit；
Fig. 9 is the structural block diagram of one embodiment of the invention analytical unit.
Specific embodiment
To illustrate thought and purpose of the invention, the present invention is done further below in conjunction with the drawings and specific embodiments Explanation.
Long-tail keyword (Long Tail Keyword) refer to the non-targeted keyword on website but with target keyword phase What is closed can also bring the combined keyword of search flow.
SEO (Search Engine Optimization): the Chinese is translated into search engine optimization.It is a kind of mode: using searching It indexes the rule held up and improves website in relation to the natural ranking in search engine.
Referring to Fig.1-3, one embodiment of the invention proposes a kind of network marketing promotion method, comprising the following steps:
S10, detection targeted website.
S11, the keywords database for establishing targeted website.
S12, the search engine ranking of analysis of key word, volumes of searches, difficulty and page quality score.
S13, market content library is established according to corresponding keyword.
S14, marketing channel library is established according to corresponding keyword and targeted website.
S15, market content is matched with marketing channel, and by market content publication in corresponding marketing channel.
For step S10, targeted website is added, targeted website is detected, finds out website in SEO, web portal security, Website quality and user experience etc. need improved project, and carry out SEO optimization to website, to improve the SEO of website Effect, Website quality and web portal security and user experience and website conversion ratio.It is simultaneously that a variety of third party's marketing resources are whole It is combined together, forms an open marketing resource platform, user can issue various marketing tasks (including but not limited to herein Market content creation, website SEO optimization, advertisement generation dispensing etc.), various third party's professional marketing personnel/companies can be herein Get marketing task.
Specifically, targeted website can be the official website of marketing product, it is also possible to the sale website of marketing product, when It can also be exactly so a specific website, to promote the purpose of the specific website, carry out promotion.
For step S11, keywords database includes keyword.It is automatically imported the keyword used on targeted website and corresponding chain It connects, and analyzes and choose the chief word that customer flow is big and/or competition is small, long-tail keyword, then add selected keyword It adds into keywords database.Meanwhile Assisted Keyword is generated also according to above-mentioned primary keyword, also Assisted Keyword is added crucial Dictionary is spare.
In practical operation, the keyword of targeted website or corresponding product can also be added by way of manually importing To keywords database.Artificial addition, can guarantee that keyword is properer, promotion result is more humanized.
With reference to Fig. 2, step S11, comprising the following steps:
S111, it directly extracts the keyword on targeted website and links accordingly.
S112, associated Assisted Keyword is generated based on primary keyword, is stored in keywords database.
S113, existing keyword is obtained, is stored in keywords database.
For step S111, the verbal description of product introduction or the description of other titles are had on targeted website, are led to The text on the keyword or title for reading and using on targeted website is crossed, to filter out corresponding primary keyword and extend out Long-tail keyword, the keyword for original expression of being most close to the users can be obtained, while obtaining and being stored in after corresponding keyword Keywords database, in case subsequent use.
For step S112, after getting primary keyword according to targeted website, can also be generated according to primary keyword Assisted Keyword, such as the relevant explanation of primary keyword, term and title etc., are the supplements to primary keyword.
For step S113, it is directly added into existing keyword, these existing keywords, which can be, to be artificially arranged, people Properer for the keyword of setting, promotion result is more humanized.
For step S12, the keyword in keywords database is individually assessed, according to search engine ranking, volumes of searches, Competition difficulty and page quality score are arranged.It is being searched for specifically, automatically analyzing each product and linking corresponding keyword Ranking on engine obtains the optimization and promotion effect of each page.The ranking of keyword on a search engine is higher, can give Targeted website bring click traffic is bigger.Specifically, automatically analyzing the corresponding page quality scoring of each keyword, give simultaneously Improved project is needed in each quality score index out, quality score is higher, and instruction page SEO optimizes better, can obtain Higher search engine ranking, and dispensing cost can be reduced when launching advertisement, web page quality improves, and launches search The cost of engine advertisement can be reduced accordingly.
Keywords database is also equipped with the function of keyword management, can analyze different keyword search amounts, click the valence of advertisement Lattice, keyword degree of contention, promotion difficulty, the web page quality etc. of keyword rival.Specifically, user can be with needle Promotion task is formulated the keyword in keywords database and distributed, purposive popularization is carried out.
Specifically, step S12 is comprising steps of the keyword supplement in keywords database is arranged in webpage.
After evaluation, suitable keyword is filtered out.And the keyword supplement in keywords database is arranged in webpage, Web page interlinkage and corresponding keyword are added in keywords database again and carry out next step analysis and popularization.
For step S13, market content library includes market content, as needed the keyword intelligence in above-mentioned keywords database Related market content and marketing material can be searched for and create corresponding market content for assisting.Market content matter is automaticly inspected simultaneously Amount, and screened, market content library is established into suitable market content preservation.
Market content library may include a variety of exploitation letter email templates, and also docking technical translator platform, profession writes platform, Professional intention platform, intelligent AI write platform, allow user based on the material in market content library by oneself creation or outside Packet creation two ways solves the problems, such as that market content is created.
Specifically, step S13, comprising the following steps:
S131, according to keyword search related media material, media materials association keyword is stored in market content library.
S132, input keyword obtain the suggestion of article topic, and associated topic is saved in market content library.
S133, market content library docking technical translator platform, writer's platform or intelligence AI authoring platform, and according in marketing Hold library and further create new market content, is stored in market content library；
S134, syntax check, repetitive rate inspection and SEO inspection are carried out to market content, repaired according to inspection result Change.
For step S131, media materials here can be word content, picture or video content, be used equally for carrying out Secondary creation obtains suitable market content.For step S132, topic suggestion is got according to keyword, is obtained according to keyword It takes the suggestion of related heading to promote the topic of market content as article/video etc., and can be used as the guide of market content, it is subsequent Market content selection and creation are carried out according to topic suggestion.
For step S133, transcription platform, authoring platform are docked in market content library, can carry out to market content further Processing, and the second market content being more suitable.
For step S134, inspection screening is carried out to market content, rejects part repetition or wrong content, it is later, right Content carries out SEO optimization modification, can improve marketing effectiveness when issuing market content.
For step S14, marketing channel library includes marketing channel.When establishing marketing channel library, all suitable dispensings are sought The channel of pin content is added to all in marketing channel library, such as medium website, and corresponding profession forum or other presence are latent In the website of client.
Specifically, the marketing channel in marketing channel library divides three types:
1, the marketing channel of automatic batch hair step market content, such as the advertising platform of profession can be directly docked, or Person is provided with the website that interface is launched in advertisement.
2, need manually to issue the marketing channel of market content.
3, believe that connection other side establishes the marketing channel issued after cooperative relationship by exploitation.
With reference to Fig. 3, step S14, comprising the following steps:
S141, addition industry related web site, grab the backward chaining of related web site, according to the weight of backward chaining website, The data such as type are carried out taxonomic revision, generate marketing channel.
S142, main stream website and social media are docked by API, as marketing channel.
S143, according to keyword and targeted website, generate the marketing channel of other point of good classification.
For step S141, its backward chaining can be automatically grabbed by addition rival or industry related web site, And sorted according to priority and channel type, classification arranges and constitutes marketing channel library.
For step S142, marketing channel library can also by API dock a large amount of world forums and website and Social media channel.Including but not limited to Google Blog, Google+, WordPress, Medium, Facebook, Twitter, Pinsterest, Instagram, Tumblr.
For step S143, the marketing channel of other point of good classification is generated according to keyword and targeted website, including but not It is limited to: 404 exterior chains, network rising star website, visiting blog, forum, education/government website, evaluation and test information station, company's Yellow Page station, Industrial sustainability, question and answer website, alliance's sales platform, discount web site, discount coupon website, group buying websites, shopping guide website, crowd raise net It stands, presell website, scholarship scheme website, link roudups, news website etc..
For step S15, user is corresponding in marketing channel library by the various types market content in market content library Channel precisely matches, and the publication that market content is completed in corresponding marketing channel is published in batches, mainly for above-mentioned first Kind and the third marketing channel.
Further include having following steps after step S15 in an alternative embodiment of the invention with reference to Fig. 4:
Visitor's data and order data in S15, the different marketing channel of acquisition.
S16, marketing channel business specific gravity is adjusted according to visitor's data and order data, and to the marketing people for implementing marketing Member carries out feedback on performance management.
The visitor's data and order data of different marketing channel are acquired after market content publication for step S15, It can be filtered out according to visitor's data and order data and promote the preferable channel of efficiency and the poor channel of promotion effect, and The investment specific gravity that marketing channel can be further adjusted according to the conclusion, adjusts Promotion Strategy.
For step S16, after recognizing promotion effect, the business specific gravity of different marketing channel is readjusted, is realized More efficient carry out promotion, and avoid promoting the invalid use of resource；Simultaneously according to marketing effectiveness, to marketing personnel into Row feedback on performance, excitation marketing personnel carry out next work.
This programme by analyzing appointed product and extracting corresponding keyword, and according to keyword establish keywords database, Market content library and marketing channel library, then the accurate mass publication of market content is realized efficient and convenient in corresponding channel Content promotion；In addition, analyzing sales data and popularization data, and marketing channel business is adjusted based on the analysis results Specific gravity keeps marketing effectiveness more efficient；This programme can realize the popularization for target product in all its bearings, no longer need to by Other tools or platform reduce the time and money cost of popularization, improve popularization efficiency.
With reference to Fig. 5-9, the present invention also proposes that device is promoted in a kind of network marketing, including,
Detection unit 10, for detecting targeted website.
First establishing unit 20, for establishing the keywords database of targeted website.
Analytical unit 80, for the search engine ranking of analysis of key word, volumes of searches, difficulty and page quality score；
Second establishes unit 30, for establishing market content library according to corresponding keyword.
Third establishes unit 40, for establishing marketing channel library according to corresponding keyword and target keyword.
Content release unit 50 is issued for matching market content with marketing channel, and by market content corresponding In marketing channel.
As a result acquiring unit 60, for obtaining visitor's data and order data in different marketing channel.
Marketing adjustment unit 70, for adjusting marketing channel business specific gravity according to visitor's data and order data.
For detection unit 10, targeted website is added, targeted website is detected, finds out website in SEO, web portal security Property, Website quality and user experience etc. need improved project, to improve the SEO effect of website, Website quality and net It stands safety and user experience and website conversion ratio.A variety of third party's Integration of Marketing Resources are formed one to together simultaneously Open marketing resource platform, user can issue various marketing tasks herein, and (including but not limited to market content is created, website SEO optimization, advertisement generation dispensing etc.), various third party's professional marketing personnel/companies can get marketing task herein.
Specifically, targeted website can be the official website of marketing product, it is also possible to the sale website of marketing product, when It can also be exactly so a specific website, to promote the purpose of the specific website, carry out promotion.
For first establishing unit 20, keywords database includes keyword.It is automatically imported the keyword used on targeted website And respective links, and analyze and choose the chief word that customer flow is big and/or competition is small, long-tail keyword, it then will be selected Keyword is added into keywords database.Meanwhile Assisted Keyword is generated also according to above-mentioned primary keyword, also by Assisted Keyword It is spare that keywords database is added.
In practical operation, the keyword of targeted website or corresponding product can also be added by way of manually importing To keywords database.Artificial addition, can guarantee that keyword is properer, promotion result is more humanized.
With reference to Fig. 6, first establishing unit 20 includes that keyword extracting module 21, keyword generation module 22 and keyword obtain Modulus block 23.
Keyword extracting module 21 for directly extracting the keyword on targeted website and corresponding link, and analyzes sieve Primary keyword and long-tail keyword are selected, keywords database is stored in.
Keyword generation module 22 is stored in keywords database for generating associated Assisted Keyword based on primary keyword.
Keyword obtains module 23, for obtaining existing keyword, is stored in keywords database.
For keyword extracting module 21, the verbal description or other titles of product introduction are had on targeted website Description, by reading the text on targeted website on the keyword or title that use, to filter out corresponding primary keyword With the long-tail keyword to extend out, the keyword for original expression of being most close to the users can be obtained, while obtaining corresponding key It is stored in keywords database after word, in case subsequent use.
It, can also be according to main pass after getting primary keyword according to targeted website for keyword generation module 22 Keyword generates Assisted Keyword, such as the relevant explanation of primary keyword, term and title etc., is the supplement to primary keyword.
Module 23 is obtained for keyword, is directly added into existing keyword, these existing keywords can be artificially It is arranged, the keyword being artificially arranged is properer, and promotion result is more humanized.
For analytical unit 80, the keyword in keywords database is individually assessed, according to search engine ranking, search Amount, competition difficulty and page quality score are arranged.It is being searched specifically, automatically analyzing each product and linking corresponding keyword The ranking held up is indexed, the optimization and promotion effect of each page are obtained.The ranking of keyword on a search engine is higher, can It is bigger to targeted website bring click traffic.Specifically, automatically analyzing the corresponding page quality scoring of each keyword, simultaneously It provides in each quality score index and needs improved project, quality score is higher, and instruction page SEO optimizes better, can obtain Higher search engine ranking is obtained, and dispensing cost can be reduced when launching advertisement, web page quality improves, and dispensing is searched The cost that index holds up advertisement can be reduced accordingly.
Keywords database is also equipped with the function of keyword management, can analyze different keyword search amounts, click the valence of advertisement Lattice, keyword degree of contention, promotion difficulty, the web page quality etc. of keyword rival.Specifically, user can be with needle Promotion task is formulated the keyword in keywords database and distributed, purposive popularization is carried out.
Specifically, analytical unit 80 includes complementary module 81: the keyword supplement in keywords database is arranged in webpage.
After evaluation, suitable keyword is filtered out.And the keyword supplement in keywords database is arranged in webpage, Web page interlinkage and corresponding keyword are added in keywords database again and carry out next step analysis and popularization.
Unit 30 is established for second, market content library includes market content.As needed in above-mentioned keywords database Keyword intelligent search correlation market content and marketing material are for assisting the corresponding market content of creation.Battalion is automaticly inspected simultaneously Content quality is sold, and is screened, market content library is established into suitable market content preservation.
Market content library may include a variety of exploitation letter email templates, and also docking technical translator platform, profession writes platform, Professional intention platform, intelligent AI write platform, allow user based on the material in market content library by oneself creation or outside Packet creation two ways solves the problems, such as that market content is created.
With reference to Fig. 7, second, which establishes unit 30, includes:
Content collection module 31, for according to keyword search related media material, media materials association keyword to be deposited Enter content library of marketing.
Topic module 32 obtains the suggestion of article topic for inputting keyword, associated topic is saved in market content library.
Authoring module 33, market content library docking technical translator platform, writer's platform or intelligence AI authoring platform, and according to Market content is further created in market content library, is stored in market content library.
It checks module 34, syntax check, repetitive rate inspection and SEO is carried out to market content and checked, according to inspection result It modifies.
For content collection module 31, above-mentioned Multi-media Material can be word content, picture or video content, Suitable market content is obtained for carrying out secondary creation
For topic module 32, topic suggestion is got according to keyword, the suggestion of related heading is obtained according to keyword The topic of market content is promoted as article/video etc., and can be used as the guide of market content, it is subsequent to be carried out according to topic suggestion Market content selection and creation.
For authoring module 33, market content library is docked transcription platform, authoring platform, can be carried out market content into one Step processing, and the second market content being more suitable.
For checking module 34, inspection screening is carried out to market content, rejects part repetition or wrong content, later, SEO optimization modification is carried out to content, marketing effectiveness can be improved when issuing market content.
Unit 40 is established for third, marketing channel library includes marketing channel.When establishing marketing channel library, it is suitble to all The channel for launching market content is added to all in marketing channel library, such as medium website, corresponding profession forum or other There are the websites of potential customers.
Specifically, the marketing channel in marketing channel library divides three types:
1, the marketing channel of automatic batch hair step market content, such as the advertising platform of profession can be directly docked, or Person is provided with the website that interface is launched in advertisement.
2, need manually to issue the marketing channel of market content.
3, believe that connection other side establishes the marketing channel issued after cooperative relationship by exploitation.
With reference to Fig. 8, it includes the first channel module 41 and the second channel module 42 that third, which establishes unit 40,.
First channel module 41 grabs the backward chaining of related web site, according to reverse strand for adding industry related web site The data such as weight, the type of website are connect, taxonomic revision is carried out, generate marketing channel.
Second channel module 42, for docking main stream website and social media by API, as marketing channel.
Third channel module 43, for generating the marketing channel of other point of good classification according to keyword and targeted website.
For the first channel module 41, it is anti-can to be automatically grabbed by addition rival or industry related web site for it It sorts to link, and according to priority and channel type, classification arranges and constitutes marketing channel library.
For the second channel module 42, marketing channel library can also pass through the API a large amount of world forums docked and net It stands and social media channel.Including but not limited to Google Blog, Google+, WordPress, Medium, Facebook, Twitter, Pinsterest, Instagram, Tumblr.
For third channel module 43, the marketing channel of other point of good classification is generated according to keyword and targeted website, is wrapped Include but be not limited to: blog, forum are visited in 404 exterior chains, network rising star website, and information station is evaluated and tested in education/government website, and company is yellow Page station, industrial sustainability, question and answer website, alliance's sales platform, discount web site, discount coupon website, group buying websites, shopping guide website are many Raise website, presell website, scholarship scheme website, link roudups, news website etc..
For content release unit 50, user will be in the various types market content and marketing channel library in market content library Corresponding channel precisely match, be published in batches in corresponding marketing channel complete market content publication, mainly for above-mentioned The first and the third marketing channel.
For result acquiring unit 60, after market content publication, acquires visitor's data of different marketing channel and order Forms data can filter out the preferable channel of popularization efficiency according to visitor's data and order data and promotion effect is poor Channel, and the investment specific gravity of marketing channel can be further adjusted according to the conclusion, adjust Promotion Strategy.
The business ratio of different marketing channel is readjusted after recognizing promotion effect for marketing adjustment unit 70 Weight, realizes more efficient carry out promotion, and avoids promoting the invalid use of resource.；Simultaneously according to marketing effectiveness, to battalion Pin personnel carry out feedback on performance, and excitation marketing personnel carry out next work.
This programme by analyzing appointed product and extracting corresponding keyword, and according to keyword establish keywords database, Market content library and marketing channel library, then the accurate mass publication of market content is realized efficient and convenient in corresponding channel Content promotion；In addition, analyzing sales data and popularization data, and marketing channel business is adjusted based on the analysis results Specific gravity keeps marketing effectiveness more efficient；This programme can realize the popularization for target product in all its bearings, no longer need to by Other tools or platform reduce the time and money cost of popularization, improve popularization efficiency.
The concrete application case an of this programme is set forth below:
1. adding targeted website: https: //www.ftseat.com.
2. being automatically imported each Web Page Key Words and corresponding link in website carries out analysis search engine ranking.
Such as: theater seating manufacturer https: //www.ftseat.com/theater- Seating, the volumes of searches of available theater seating manufacturer in lists, search engine ranking and The quality score of the page can prompt to need improved project in index in quality score, such as lack H1 label, and description is too Short, picture lacks Alt etc..
According to ranking grasp optimization and promote effect, help judge SEO work in it is whether problematic, can refer to simultaneously The prompt of quality score carries out page layout optimization.
3. searching keyword, addition keyword to keywords database.
Manual search: setting positioning, input keyword scan for, available many associative keys and keyword Data.Such as: setting is positioned as the U.S., and input " theater seating " scans for.Obtain " home theater Seating ", " volumes of searches of the equal words of movie theater seats " and these words, suggest bid and competition complexity.
Go out the word that volumes of searches is high, competition is small according to these data decimations, and adds keywords database.
Batch imports: directly existing keyword being added in keywords database, such as: theater sofa, student Desk chair, comfortable movie theater etc..Then the data decimation key come out also according to network analysis Word is simultaneously added to keywords database.
4. disposing keyword, webpage is analyzed.
The keyword chosen is deployed on webpage, web page interlinkage and corresponding keyword are added to keyword ranking column It is analyzed in table.Such as: primary keyword " home theater seating " being deployed to https: //www.ftseat.com/ theater-seating；Then by keyword " home theater seating " and link https: // Www.ftseat.com/theater-seating, which is added in keyword ranked list, to be analyzed, and result such as step 2 is analyzed Gained.
5. formulating popularization task
Popularization task is formulated for corresponding keyword, such as writes one for keyword home theater seating ideas Piece article, does paid advertisement etc. with theater-seating；Task can be distributed to other staff.
6. establishing market content library.
According to keyword home theater seating ideas, related market content auxiliary creation text is excavated in search Chapter, and automaticly inspect article the form of quality market content library.
Meanwhile technical translator platform can be docked, and profession writing platform, professional intention platform, to carry out outsourcing creation.And And there is a large amount of exploitation new template can by API for certain marketing channel for needing to send out exploitation letter in market content library Matching docking.
7. establishing marketing channel library.
It adds rival and links (such as: http://www.seat-chair.com/), backward chaining is grabbed, by reversed The data such as weight, the type of website are linked, taxonomic revision is carried out, forms the marketing channel of oneself.Meanwhile passing through API pairs The a large amount of world forums connect and website and social media channel, such as: wordpress, medium, quora and Twitter Deng.
8. the content in market content library is published to corresponding marketing channel.
Article is distributed in the marketing channel such as wordpress, medium, such as: about home theater The article of seating ideas is published in the marketing channel such as wordpress, medium simultaneously.
Alternatively, exploitation letter is sent to corresponding marketing channel.
9. ad distribution.
System automatically grabs the product information of keyword theater-seating corresponding page, and it is necessary to generate advertising platform Data file, information includes sku, title, description, price, shipping etc., and uploads to paid advertisement Platform.
10. visitor analyzes.
Visitor's data of network analysis website, including user's access number, access source, country access, equipment access with And the page of user's longest access.
Such as: nearest 7 days user's amount of access: 5000；Access source: 50%origin, 50%direct；Country's access: beauty State 3500, Britain 1500；Equipment access: computer end 20%, mobile terminal 60%, plate 20%；The most normal accession page of user Https: //www.ftseat.com/theater-seating
11. the above task bring effect of marketing of assessment
Assessment is using home theater seating ideas as the article of topic and keyword theater-seating Promotion works to corresponding webpage https: //www.ftseat.com/theater-seating bring flow and order Actual effect.
Marketing strategy is adjusted after assessment；It is brought according to the performance of task and each promotion personnel for website Flow evaluation examination marketing personnel performance；Docking nail nail or wechat enterprise issue work notice to team and mention It wakes up.
The above description is only a preferred embodiment of the present invention, is not intended to limit the scope of the invention, all utilizations Equivalent structure or equivalent flow shift made by description of the invention and accompanying drawing content is applied directly or indirectly in other correlations Technical field, be included within the scope of the present invention.

Claims (10)

1. a kind of network marketing promotion method, which comprises the following steps:
Detect targeted website；
Establish the keywords database of targeted website；
Search engine ranking, volumes of searches, competition difficulty and the page quality score of analysis of key word；
Market content library is established according to corresponding keyword；
Marketing channel library is established according to corresponding keyword and targeted website；
Market content is matched with marketing channel, and by market content publication in corresponding marketing channel.
2. network marketing promotion method as described in claim 1, which is characterized in that the keywords database for establishing targeted website Step, including,
Directly extract the keyword on targeted website and corresponding link；
Associated Assisted Keyword is generated based on primary keyword, is stored in keywords database；
Existing keyword is obtained, keywords database is stored in.
3. network marketing promotion method as described in claim 1, which is characterized in that the search engine of the analysis of key word is arranged Name, volumes of searches, competition difficulty and page quality obtain step by step, including,
Keyword supplement in keywords database is arranged in webpage.
4. network marketing promotion method as described in claim 1, which is characterized in that described established according to corresponding keyword is sought Content library step is sold, including,
According to keyword search related media material, media materials association keyword is stored in market content library；
It inputs keyword and obtains the suggestion of article topic, associated topic is saved in market content library；
Technical translator platform, writer's platform or intelligence AI authoring platform are docked in market content library, and according to market content library into one Step creates market content, is stored in market content library；
Syntax check, repetitive rate inspection and SEO are carried out to market content to check, are modified according to inspection result.
5. network marketing promotion method as described in claim 1, which is characterized in that described according to corresponding keyword and target Site information establishes marketing channel library step, including,
Industry related web site is added, the backward chaining of related web site is grabbed, according to the number such as the weight of backward chaining website, type According to being carried out taxonomic revision, generate marketing channel；
Main stream website and social media are docked as marketing channel by API；
According to keyword and targeted website, the marketing channel of other point of good classification is generated.
6. network marketing promotion method as described in claim 1, which is characterized in that described by market content and marketing channel Match, and market content is issued in corresponding marketing channel after step, including,
Obtain visitor's data and the order data in different marketing channel；
Marketing channel business specific gravity is adjusted according to visitor's data and order data, and industry is carried out to the marketing personnel for implementing marketing Achievement appraisal management.
7. device is promoted in a kind of network marketing, which is characterized in that including,
Detection unit, for detecting targeted website；
First establishing unit, for establishing the keywords database of targeted website；
Analytical unit, for the search engine ranking of analysis of key word, volumes of searches, competition difficulty, competitive opportunity and page quality Score；
Second establishes unit, for establishing market content library according to corresponding keyword；
Third establishes unit, for establishing marketing channel library according to corresponding keyword and targeted website；
Content release unit is issued for matching market content with marketing channel, and by market content in corresponding marketing canal In road.
8. device is promoted in network marketing as claimed in claim 7, which is characterized in that the first establishing unit includes:
Keyword extracting module, for directly extracting the keyword on targeted website and corresponding link, and Analysis and Screening goes out to lead Keyword and long-tail keyword are stored in keywords database；
Keyword generation module is stored in keywords database for generating associated Assisted Keyword based on primary keyword；
Keyword obtains module, for obtaining existing keyword, is stored in keywords database.
9. device is promoted in network marketing as claimed in claim 7, which is characterized in that the analytical unit includes complementary module, Described second, which establishes unit, includes content collection module, topic module, authoring module and checks that module, the third establish unit Including the first channel module, the second channel module and third channel module,
The complementary module, for the keyword supplement in keywords database to be arranged in webpage；
The content collection module, according to keyword search related media material, by media materials association keyword deposit marketing Content library；
The topic module obtains the suggestion of article topic for inputting keyword, associated topic is saved in market content library；
Technical translator platform, writer's platform or intelligence AI authoring platform are docked in the authoring module, market content library, and according to battalion Pin content library further creates market content, is stored in market content library；
The inspection module, carries out syntax check to market content, repetitive rate inspection and SEO are checked, according to inspection result into Row modification；
The first channel module grabs the backward chaining of related web site, according to backward chaining for adding industry related web site The data such as weight, the type of website are carried out taxonomic revision, generate marketing channel；
The second channel module, for docking main stream website and social media by API, as marketing channel；
The third channel module, for generating the marketing channel of other point of good classification according to keyword and targeted website.
10. device is promoted in network marketing as claimed in claim 7, which is characterized in that further include result acquiring unit and marketing Adjustment unit,
The result acquiring unit, for obtaining visitor's data and order data in different marketing channel；
The marketing adjustment unit, for adjusting marketing channel business specific gravity according to visitor's data and order data, and to reality The marketing personnel for applying marketing carry out feedback on performance management.
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