CN108881977A - Dynamic interaction advertisement implementation method and system - Google Patents

Dynamic interaction advertisement implementation method and system Download PDF

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Publication number
CN108881977A
CN108881977A CN201810679797.0A CN201810679797A CN108881977A CN 108881977 A CN108881977 A CN 108881977A CN 201810679797 A CN201810679797 A CN 201810679797A CN 108881977 A CN108881977 A CN 108881977A
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CN
China
Prior art keywords
advertisement
mobile terminal
interactive
plot
pop
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Pending
Application number
CN201810679797.0A
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Chinese (zh)
Inventor
丁群
张君宇
周思奇
张波
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Beijing Excellent Screen Technology Service Co Ltd
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Beijing Excellent Screen Technology Service Co Ltd
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Priority to CN201810679797.0A priority Critical patent/CN108881977A/en
Publication of CN108881977A publication Critical patent/CN108881977A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H04W4/23Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for mobile advertising

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to dynamic interaction advertisement implementation method and system, wherein this method includes:It include default two dimensional code in the video of interactive advertisement, mobile terminal jumps to preset Webpage according to the scanning to default two dimensional code;According to the scanning motion of mobile terminal interactive advertisement is added as mutual moved end in the mobile terminal for scanning default two dimensional code by predetermined server;When interactive advertisement play to the plot be segmented section tail when, pop-up interaction pop-up;Mobile terminal selects the subsequent plot segmentation by operation interface;Predetermined server determines that subsequent plot is segmented according to the selection result of mobile terminal;Interactive terminal is according to the determination of predetermined server as a result, carrying out the broadcasting of the subsequent plot segmentation of interactive advertisement in display unit.The attention of spectators can be effectively locked in the screen for being playing interactive advertisement by the present invention, and then can effectively improve the result of broadcast of advertisement.

Description

Dynamic interaction advertisement implementation method and system
Technical field
The invention belongs to mobile Internet fields, in particular to dynamic interaction advertisement implementation method and system.
Background technique
It is universal with electronic display unit (such as display screen, projection or screen), the wherein relatively broad electronics of audient Display equipment also increasingly obtains the attention in advertisement;Typically, in the scene of cinema, cine positive film start it is previous as all Have the link for playing advertisement.
In the prior art, the advertisement before film positive starts in cinema is similar with the mode for advertisement of televising, that is, will Multiple advertisements according to pre-set sequence and time, on screen in the form of video content being played out to spectators successively Come.
General points of view thinks, since the environment of movie theatre is more dark, and the AC system of film and the daily space of surrounding every From while, also audient is kept apart with the reality that he is experienced, so as to make it physically and mentally put into the world of film, Film audient carries out advertising in the state of being temporarily in hypnosis, so for compared with television advertising, the receiving of audient in movie theatre Information Meter is generally higher, is easy to obtain preferable advertising results.
But inventor has found that raising and cell phone entertainment function due to mobile phone popularity rate are more and more richer Richness, attention of the spectators of movie theatre before cine positive film starts receives the shunting of mobile phone, more and more before cine positive film starts Spectators not in the advertisement that is currently played of concern so that the effect of advertisement is worse and worse.
Above-mentioned background technique is only that inventor possesses to export embodiment of the present invention or in export process The technical information of middle acquistion not necessarily has been disclosed in the known skill of general public before the submission of embodiment of the present invention Art.
Summary of the invention
In order to improve user for the focus of the display units such as screen, it is real that the present invention provides a kind of dynamic interaction advertisements Existing method, including:
Interactive advertisement in predetermined server includes multiple plot segmentations, and the interactive advertisement can be according to different plots Piecewise combination constitutes different developments of action;It is equipped with interaction pop-up in the section tail of plot segmentation, the interaction pop-up is used for The option of subsequent plot segmentation is shown;
It include default two dimensional code in the video of the interactive advertisement, mobile terminal is swept according to the default two dimensional code It retouches, jumps to preset Webpage;The preset Webpage is interacted for showing for realizing with the interactive advertisement Operation interface;
The predetermined server will scan the movement of the default two dimensional code according to the scanning motion of the mobile terminal The interactive advertisement is added as mutual moved end in terminal;
When the interactive advertisement play to the plot be segmented section tail when, pop up the interaction pop-up;
The mobile terminal selects the subsequent plot segmentation by the operation interface;The preset service Device determines that subsequent plot is segmented according to the selection result of the mobile terminal;
Interactive terminal according to the determination of the predetermined server as a result, carrying out the interactive advertisement in display unit after The broadcasting of continuous plot segmentation.
Preferably, in embodiments of the present invention, the interaction pop-up is set to blocked area.
Preferably, in embodiments of the present invention, the interaction pop-up includes showing the mode of question-and-answer problem and corresponding options.
Preferably, in embodiments of the present invention, described for showing for realizing the operation interacted with the interactive advertisement Interface includes virtual game handle.
Preferably, in embodiments of the present invention, the display unit includes movie screen, projection device, display or electricity Screen curtain.
In another side of the invention, a kind of dynamic interaction advertisement realization system, including interactive terminal, default clothes are additionally provided Business device and mobile terminal;
Interactive advertisement in the predetermined server includes multiple plot segmentations, and the interactive advertisement can be according to different Plot piecewise combination constitutes different developments of action;Interaction pop-up, the interaction pop-up are equipped in the section tail of plot segmentation For showing the option of subsequent plot segmentation;It include default two dimensional code in the video of the interactive advertisement;
The mobile terminal includes scanning element, for jumping to preset according to the scanning to the default two dimensional code Webpage;The preset Webpage is for showing for realizing the operation interface interacted with the interactive advertisement;
The predetermined server includes:
Adding unit will scan the movement of the default two dimensional code for the scanning motion according to the mobile terminal The interactive advertisement is added as mutual moved end in terminal;
Unit is popped up, for popping up and described mutually moving when the interactive advertisement plays to the plot section tail being segmented Window;
Determination unit, for being selected the subsequent plot segmentation by the operation interface when the mobile terminal After selecting, determine that subsequent plot is segmented according to the selection result of the mobile terminal;
Interactive terminal includes broadcast unit, for carrying out the interactive advertisement according to the definitive result of the predetermined server Subsequent plot segmentation broadcasting.
Preferably, in embodiments of the present invention, the interactive terminal includes terminal.
Preferably, in embodiments of the present invention, the mobile terminal includes mobile phone.
Preferably, in embodiments of the present invention, the display unit includes movie screen, projection device, display or electricity Screen curtain.
From the above, it can be seen that in embodiments of the present invention, interactive advertisement is set as to be made according to the opinion of spectators Plot develops to different directions;Its concrete implementation mode is There is default two dimensional code, by scanning default two dimensional code, it may be convenient to the mobile terminals such as mobile phone are become into an operation and control interface, and The mobile terminal is added in interactive advertisement;The section tail of the plot segmentation of interactive advertisement, by showing interaction pop-up to spectators Mode, to allow spectators to carry out by mobile terminal the selection of subsequent plot;Predetermined server is received from mobile whole The determination of subsequent plot can be carried out after the selection result at end, to carry out the subsequent broadcast of interactive advertisement by interactive device. The embodiment of the present invention is provided with interactivity due to the user of mobile terminal and the broadcasting content of interactive advertisement, it is possible to effective User is improved for the concern of advertisement, so as to which the attention of spectators to be effectively locked in the silver for being playing interactive advertisement In curtain, and then it also can effectively improve the result of broadcast of advertisement
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
Detailed description of the invention
Fig. 1 is the dynamic interaction advertisement implementation method flow diagram of one embodiment of the invention;
Fig. 2 is that the structural schematic diagram of system is realized in the dynamic interaction advertisement of one embodiment of the invention.
Specific embodiment
With reference to the accompanying drawing, specific embodiments of the present invention will be described in detail, it is to be understood that guarantor of the invention Shield range is not limited by the specific implementation.
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art Every other embodiment obtained without creative efforts, shall fall within the protection scope of the present invention.Unless Separately have it is other explicitly indicate that, otherwise in entire disclosure and claims, term " includes " or its transformation such as "comprising" or " including " etc. will be understood to comprise stated element or component, and not exclude other elements or other compositions Part.
Dedicated word " exemplary " means " being used as example, embodiment or illustrative " herein.Here as " exemplary " Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
In addition, in order to better illustrate the present invention, numerous details is given in specific embodiment below. It will be appreciated by those skilled in the art that without certain details, the present invention equally be can be implemented.In some instances, for Method well known to those skilled in the art, means, element are not described in detail, in order to highlight purport of the invention.
Fig. 1 is the flow diagram of the dynamic interaction advertisement implementation method of the embodiment of the present invention, is specifically included:
Interactive advertisement in S11, predetermined server includes multiple plot segmentations, and the interactive advertisement can be according to different Plot piecewise combination constitutes different developments of action;It is equipped with interaction pop-up in the section tail of plot segmentation, the interaction pop-up is used for The option of subsequent plot segmentation is shown;
The concrete application scene of the embodiment of the present invention can be in a movie theater system, specifically, cinema Zhong Bao Include projector, default computer and sound system as interactive terminal;Beyond the clouds or in cinema include preset service Device;The spectators of cinema can be used as the user of mobile terminal;
Predetermined server is equipped with the server end of interactive game, and predetermined server can be connected to the network with interactive terminal;? Ad break before cine positive film broadcasting, terminal of the interactive terminal as interactive advertisement can star and in Play Server Interactive advertisement, and advertisement video picture is played in screen;Interactive terminal is also connect to play interactive advertisement with sound system Audio content;It include preset two dimensional code in the advertisement video of interactive advertisement;At this point, working as the user of mobile terminal (i.e. Spectators) when presetting two dimensional code to this and being scanned, on the one hand, the two dimensional code mobile terminal can be added to it is being played on mutually In dynamic advertisement, on the other hand, the display interface of mobile terminal can also be jumped in preset Webpage, in the webpage page In face, the interface UI including interactive operation interface for rendering;In this way, the mobile terminal of user can serve as interactive advertisement Controlling equipment;When user carries out touch-control by touch screen, so that it may generate corresponding operation order to carry out interactive advertisement It manipulates.
It should be noted that the embodiment of the present invention can also be applied to other application scenarios, such as the advertisement of public place Screen, projection device etc. are launched, does not make specific limit herein.
Based on above-mentioned application scenarios, in embodiments of the present invention, the form of interactive advertisement is further optimized, make to interact Advertisement is provided with good interactivity, to further attract the attention rate of audient, specifically:It is stored in predetermined server Each interactive advertisement is no longer one whole section of broadcasting content, but includes multiple plot segmentations, these plots are segmented not It may be constructed the different development of action directions of interactive advertisement with combining form;In order to each plot segmentation that links up, the present invention In embodiment, it also is equipped with interaction pop-up in the section tail of plot segmentation, interaction pop-up is used to show the option of subsequent plot segmentation; In this way, when the segmentation of a certain plot will finish, will the pop-up display pop-up in display unit, include current in pop-up The option of the subsequent plot segmentation for the plot segmentation that will be finished, under normal circumstances, the option of subsequent plot segmentation can be shown Show that more than one subsequent plot segmentation to select for spectators.It for example, include that a plot is segmented with interactive advertisement Content is the pet dog that leading lady's discovery is lost him, is ready for somewhither looking for, and reaches the section of plot segmentation at this time Tail, the option of subsequent plot segmentation included by the interaction pop-up popped up accordingly can be:1, leading lady has found her Pet dog;2, leading lady does not find her pet dog.
S12, interactive advertisement video in include default two dimensional code, mobile terminal according to the scanning to default two dimensional code, Jump to preset Webpage;Preset Webpage is for showing for realizing operation circle interacted with the interactive advertisement Face;
In the embodiment of the present invention, for showing that the display unit of interactive advertisement can be movie screen, projection device, display One of device or video screen, as long as the real world devices can be used in audient's presenting advertising content.User is added mutual The mode of dynamic advertisement is realized by way of scanning the two-dimensional code;Positive in cinema is added by mobile phone with user below For preceding interactive advertisement, to illustrate the embodiment of the present invention;
In the embodiment of the present invention, the advertisement before cine positive film is interactive advertisement, needs to show for that will move in screen The default two dimensional code of interactive advertisement is added in terminal, in this way, user sweeps function by sweeping for mobile phone come to the progress of default two dimensional code Scanning, on the one hand the interface of mobile phone being jumped to Webpage, (e.g., operation and control interface can be subsequent operation and control interface is presented The selection interface of plot, mobile terminal can carry out the selected of subsequent plot in selection interface, and by selection result return value Predetermined server).
In the embodiment of the present invention, the mobile terminal of user can be used as the controlling equipment of interactive advertisement;Operation interface can be with It is shown in the preset web page, for example, operation interface can be shown as a virtual game paddle in Webpage, this Sample, when user realizes the operation of virtual game handle constantly by touch screen, so that it may generate corresponding operation order to carry out The manipulation of interactive advertisement.
S13, predetermined server according to the scanning motion of mobile terminal, will scan the mobile terminal of default two dimensional code as Interactive advertisement is added in mutual moved end;
On the other hand, the mobile terminal of user can also be added according to the scanning motion of mobile terminal for predetermined server In interactive advertisement.
S14, when interactive advertisement play to plot be segmented section tail when, pop-up interaction pop-up;
In plot broadcast multiple segments voice separately to the section tail of interactive advertisement, pop-up is interacted by pop-up, all can be connect Continue the plot be segmented the plot summary of subsequent subsequent plot segmentation or development of action direction be shown on display unit or It is on the mobile terminal of user.
It in practical applications, can also will be mutual if be shown to pop-up is interacted in the display unit for playing interactive advertisement Move window position be set to blocked area.In embodiments of the present invention, blocked area refers to the conventional display content beyond interactive advertisement Region, under normal circumstances, the screen of cinema can show that the area of interactive advertisement is big than interaction device, in the normal of interactive advertisement Advise except display area, include blocked area, blocked area show interaction pop-up can reduction as far as possible interactive advertisement is played The interference of content.
Further, the interaction pop-up in the embodiment of the present invention may include the side for showing question-and-answer problem and corresponding options Formula;For example, interaction pop-up can propose a problem:" you wish that leading lady can find her pet dog at once?" At this point, the mobile terminal of spectators will include being provided with the interface UI that user carries out selection as controlling equipment.
S15, being segmented by operation interface to subsequent plot for mobile terminal select;Predetermined server is according to mobile whole The selection result at end determines subsequent plot segmentation;
Since the mobile terminal of user at this time can be used as controlling equipment, it is possible to it is selected by its operation and control interface, To determine the developing direction of the desired subsequent plot of user, that is, select the segmentation of subsequent plot.
S16, interactive terminal are according to the determination of predetermined server as a result, carrying out the subsequent play of interactive advertisement in display unit The broadcasting of mutual affection section.
In embodiments of the present invention, it can be one as the mobile terminal of controlling equipment, be also possible to multiple;For example, In cinema, there can be multiple spectators to be selected by its mobile terminal the segmentation of subsequent plot, at this point, can lead to The preset rules such as the principle that the minority is subordinate to the majority are crossed, need to play which subsequent plot is segmented to determine.
In the another side of the embodiment of the present invention, as shown in Fig. 2, additionally providing a kind of dynamic interaction advertisement realization system, packet Include interactive terminal 01, predetermined server 02 and mobile terminal 03;
Wherein, the interactive advertisement in predetermined server 01 includes multiple plot segmentations, and interactive advertisement can be according to different Plot piecewise combination constitutes different developments of action;It is equipped with interaction pop-up in the section tail of plot segmentation, interaction pop-up is for showing The option of subsequent plot segmentation;It include default two dimensional code in the video of interactive advertisement;
Mobile terminal 02 includes scanning element (not shown), for jumping according to the scanning to the default two dimensional code Go to preset Webpage;Preset Webpage is for showing for realizing operation circle interacted with the interactive advertisement Face;
Predetermined server 02 includes:Adding unit (not shown) will be swept for the scanning motion according to mobile terminal Interactive advertisement is added as mutual moved end in the mobile terminal for having retouched default two dimensional code;Unit (not shown) is popped up, for when mutual Dynamic advertisement play to plot be segmented section tail when, pop-up interaction pop-up;Determination unit (not shown), for working as mobile terminal The segmentation of subsequent plot is selected by operation interface after, subsequent plot point is determined according to the selection result of mobile terminal Section;
Interactive terminal 03 includes broadcast unit (not shown), mutual for being carried out according to the definitive result of predetermined server The broadcasting of the subsequent plot segmentation of dynamic advertisement.
The embodiment of the present invention is still come with cinema's environment for example, in cinema, including projector and movie screen, In addition there are interactive terminal 03, interactive terminal 03 can be the computer with network module, can connect with predetermined server 01 It connects, predetermined server 01 can be cloud, is also possible in local area network, includes interactive advertisement in predetermined server 01 Content, for the access of multiple interactive terminals 03.When having arrived the play time of interactive advertisement, respectively with projector 04 and sound The interactive terminal 03 of 05 data connection of acoustic system can obtain interactive advertisement and by projector 04 and sound system 05 come to movie theatre Spectators play interactive advertisement.It include two dimensional code in the video of interactive advertisement, spectators can pass through its mobile terminal 02 at this time Two dimensional code is scanned, to be added in interactive advertisement, and also while jumping in preset Webpage and makes it Mobile terminal 02 can be used as the controlling equipment interacted with interactive advertisement.Further, since in embodiments of the present invention, interaction Advertisement has been divided into multiple plot segmentations, so the section tail of every segmentation plot, spectators can be by its mobile terminal 02 Operation and control interface select the developing direction of subsequent plot.
From the above, it can be seen that the embodiment of the present invention is provided with due to the user of mobile terminal and the broadcasting content of interactive advertisement Interactivity, it is possible to effective to improve user for the concern of advertisement, so as to effectively by the attention force locking of spectators In the screen for being playing interactive advertisement, and then it also can effectively improve the result of broadcast of advertisement.
Dynamic interaction advertisement in the embodiment of the present invention realizes system for realizing wide about dynamic interaction corresponding to Fig. 1 Accuse implementation method, including entity device system and corresponding software program;Due to the concrete operating principle of the embodiment of the present invention It is identical as the dynamic interaction advertisement implementation method in embodiment corresponding to Fig. 1 with technical effect, therefore, herein with regard to no longer carrying out Further repeat.
Those of ordinary skill in the art will appreciate that:Realize that all or part of the steps of above method embodiment can pass through The relevant hardware of program instruction is completed, and program above-mentioned can be stored in a computer readable storage medium, the program When being executed, step including the steps of the foregoing method embodiments is executed;And storage medium above-mentioned includes:ROM, RAM, magnetic disk or light The various media that can store program code such as disk.
Finally it should be noted that:The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although Present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that:It still may be used To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features; And these are modified or replaceed, technical solution of various embodiments of the present invention that it does not separate the essence of the corresponding technical solution spirit and Range.

Claims (9)

1. a kind of dynamic interaction advertisement implementation method, which is characterized in that including:
Interactive advertisement in predetermined server includes multiple plot segmentations, and the interactive advertisement can be segmented according to different plots Combination constitutes different developments of action;It is equipped with interaction pop-up in the section tail of plot segmentation, the interaction pop-up is for showing The option of subsequent plot segmentation;
Include default two dimensional code in the video of the interactive advertisement, mobile terminal according to the scanning to the default two dimensional code, Jump to preset Webpage;The preset Webpage is for showing for realizing the behaviour interacted with the interactive advertisement Make interface;
The predetermined server will scan the mobile terminal of the default two dimensional code according to the scanning motion of the mobile terminal The interactive advertisement is added as mutual moved end;
When the interactive advertisement play to the plot be segmented section tail when, pop up the interaction pop-up;
The mobile terminal selects the subsequent plot segmentation by the operation interface;The predetermined server root Subsequent plot segmentation is determined according to the selection result of the mobile terminal;
Interactive terminal is according to the determination of the predetermined server as a result, carrying out the subsequent play of the interactive advertisement in display unit The broadcasting of mutual affection section.
2. dynamic interaction advertisement implementation method according to claim 1, which is characterized in that the interaction pop-up is set to and blocks Area.
3. dynamic interaction advertisement implementation method according to claim 1, which is characterized in that the interaction pop-up includes display The mode of question-and-answer problem and corresponding options.
4. dynamic interaction advertisement implementation method according to claim 1, which is characterized in that it is described for show for realizing The operation interface interacted with the interactive advertisement includes virtual game handle.
5. dynamic interaction advertisement implementation method according to claim 1, which is characterized in that the display unit includes film Screen, projection device, display or video screen.
6. system is realized in a kind of dynamic interaction advertisement, which is characterized in that including interactive terminal, predetermined server and mobile terminal;
Interactive advertisement in the predetermined server includes multiple plot segmentations, and the interactive advertisement can be according to different plots Piecewise combination constitutes different developments of action;It is equipped with interaction pop-up in the section tail of plot segmentation, the interaction pop-up is used for The option of subsequent plot segmentation is shown;It include default two dimensional code in the video of the interactive advertisement;
The mobile terminal includes scanning element, for jumping to preset webpage according to the scanning to the default two dimensional code The page;The preset Webpage is for showing for realizing the operation interface interacted with the interactive advertisement;
The predetermined server includes:
Adding unit will scan the mobile terminal of the default two dimensional code for the scanning motion according to the mobile terminal The interactive advertisement is added as mutual moved end;
Pop up unit, for when the interactive advertisement play to the plot be segmented section tail when, pop up the interaction pop-up;
Determination unit, for being selected the subsequent plot segmentation by the operation interface when the mobile terminal Afterwards, determine that subsequent plot is segmented according to the selection result of the mobile terminal;
Interactive terminal includes broadcast unit, after carrying out the interactive advertisement for the definitive result according to the predetermined server The broadcasting of continuous plot segmentation.
7. system is realized in dynamic interaction advertisement according to claim 6, which is characterized in that the interactive terminal includes calculating Machine terminal.
8. system is realized in dynamic interaction advertisement according to claim 6, which is characterized in that the mobile terminal includes hand Machine.
9. system is realized in dynamic interaction advertisement according to claim 6, which is characterized in that the display unit includes film Screen, projection device, display or video screen.
CN201810679797.0A 2018-06-27 2018-06-27 Dynamic interaction advertisement implementation method and system Pending CN108881977A (en)

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CN110381372A (en) * 2019-04-29 2019-10-25 杨子江 A kind of method and device carrying out video playing based on selection result
CN111432277A (en) * 2020-04-01 2020-07-17 咪咕视讯科技有限公司 Video playing method, electronic equipment and computer readable storage medium

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Application publication date: 20181123