CN108830640B - Outdoor advertisement publishing and monitoring system and method - Google Patents
Outdoor advertisement publishing and monitoring system and method Download PDFInfo
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- CN108830640B CN108830640B CN201810503357.XA CN201810503357A CN108830640B CN 108830640 B CN108830640 B CN 108830640B CN 201810503357 A CN201810503357 A CN 201810503357A CN 108830640 B CN108830640 B CN 108830640B
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- H04L63/12—Applying verification of the received information
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Abstract
The invention provides an outdoor advertisement publishing and monitoring system and method, comprising the following steps: the advertisement monitoring server is in communication connection with the advertisement interaction equipment end; the advertisement interaction device side comprises: the advertisement work execution module: executing and recording advertisement work, and generating corresponding advertisement work information; the evidence obtaining task execution module: executing a forensics task according to a preset checking forensics rule to generate corresponding forensics information; a working information recording module; acquiring and encrypting advertisement work information and evidence obtaining information to obtain advertisement work record data; the advertisement monitoring service end comprises: a data preprocessing module: preprocessing the received advertisement work record data; a data checking module: and verifying the advertisement working record data according to a preset data verification rule. The invention can monitor the actual playing effect of the advertisement, ensure the whole flow compliance and the trust degree and increase the transparency of the outdoor media advertisement putting.
Description
Technical Field
The invention relates to the technical field of communication, in particular to an outdoor advertisement publishing and monitoring system and method.
Background
The outdoor media and the living circle media have the characteristics of remote and decentralized equipment deployment in common advertisements, advertisers lack reliable acceptance criteria for advertisement publishing execution conditions, and traditional manual field inspection or control instruction execution information of an advertisement publishing control background cannot reflect the actual advertisement publishing conditions of remote equipment. The actual distribution and execution of the advertisement may be caused by equipment failure, network transmission failure, equipment off-network work or other human factors which may occur at the terminal, and the difference may exist between the actual distribution and execution of the advertisement and the prior instruction execution plan.
Chinese patent CN106940841A discloses a remote management system for outdoor advertisement distribution, which has an outdoor advertisement condition monitoring module for remotely monitoring the normal distribution condition of outdoor advertisements, but does not disclose how to remotely monitor.
Chinese patent CN103139657B discloses an advertisement machine management system, an advertisement machine and a verification method for advertisement content played by the advertisement machine, wherein a received screenshot image is compared with an expected image to verify whether the advertisement content played by the advertisement machine is correct, and the patent can perform screenshot verification only by receiving screenshot notification from the management system, and cannot perform verification in states such as network transmission failure, equipment off-network work and the like.
Chinese patents CN106779828A and CN107770490A both collect the content of outdoor advertisement by arranging a camera in front of the advertisement screen, and the patents need additional hardware devices, are high in cost and easy to damage, and are difficult to popularize and apply.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide an outdoor advertisement publishing and monitoring system and a method thereof.
The invention provides an outdoor advertisement publishing and monitoring system, which comprises: the advertisement monitoring server is in communication connection with the advertisement interaction equipment end;
the advertisement interaction device side comprises:
the advertisement work execution module: executing and recording advertisement work, and generating corresponding advertisement work information;
the evidence obtaining task execution module: executing a forensics task according to a preset checking forensics rule to generate corresponding forensics information;
a working information recording module; acquiring and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data;
the advertisement monitoring server side comprises:
a data preprocessing module: preprocessing the received advertisement work record data;
a data checking module: and verifying the advertisement work record data according to a preset data verification rule.
Preferably, the advertising job comprises: execution of operational instructions, interactive behavior, or advertising.
Preferably, the advertisement interaction device further comprises a recording information providing module connected with the working information recording module; the advertisement monitoring server also comprises a recorded information receiving module which is connected with the data preprocessing module; the recording information providing module is in communication connection with the recording information receiving module.
Preferably, the communication connection includes an IO interface connection or a network connection.
Preferably, the record information receiving module verifies the identity of the data provider and whether the data provider is tampered in the transmission process according to the received advertisement work record data.
Preferably, the verification evidence obtaining rule comprises information about whether evidence obtaining is needed or not, evidence obtaining modes and evidence obtaining needs, and the evidence obtaining modes comprise whole-course evidence obtaining, evidence obtaining in partial time, timing evidence obtaining or random evidence obtaining.
Preferably, the data preprocessing module specifically includes: and judging whether the recording format of the advertisement working record data is correct or not, if the judgment result is correct, checking through the data checking module, if the judgment result is incorrect, screening or processing the advertisement working record data according to a preset data conversion rule, checking through the data checking module after screening or conversion, and if the advertisement working record data cannot pass screening or conversion, judging as invalid data.
Preferably, the verification evidence obtaining rule, the data conversion rule and the data verification rule are digital contracts.
Preferably, the data checking rule includes an execution time, a frequency cycle of the advertisement work, or a return data after the execution.
An outdoor advertisement publishing and monitoring method based on the outdoor advertisement publishing and monitoring system of claim 1, and performing the following steps:
s1, executing and recording the advertisement work, generating corresponding advertisement work information, and executing a forensics task according to a preset verification forensics rule to generate corresponding forensics information;
s2, obtaining and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data;
s3, preprocessing the received advertisement work record data;
judging whether the recording format of the advertisement working record data is correct or not, if the judgment result is correct, checking through the data checking module, if the judgment result is incorrect, screening or processing the advertisement working record data according to a preset data conversion rule, checking through the data checking module if the advertisement working record data passes the screening or the conversion, and judging as invalid data if the advertisement working record data cannot pass the screening or the conversion;
and S4, verifying the advertisement work record data according to a preset data verification rule.
Compared with the prior art, the invention has the following beneficial effects:
the invention can monitor the actual playing effect of the advertisement, and an advertiser can visually and conveniently obtain the actual playing condition of the distributed remote advertisement machines without being on site, thereby ensuring the compliance and the trust degree of the whole process and increasing the transparency of the outdoor media advertisement delivery. Even under the condition of network disconnection, the advertisement interaction equipment end can also normally obtain evidence and verify after network recovery or on-site acquisition of advertisement work record data.
The cooperation among all modules of the invention can record the data of issuing and executing evidence collection of the advertisement work at the same time; the integrity of the received data is guaranteed, effective data are not omitted, meanwhile, the safety of all data transmission is guaranteed, all the effective data are verified, the compliance of the advertisement playing condition is finally judged, and the analyzed judgment result is more accurate.
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Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments with reference to the following drawings:
FIG. 1 is a schematic diagram of the system of the present invention.
Detailed Description
The present invention will be described in detail with reference to specific examples. The following examples will assist those skilled in the art in further understanding the invention, but are not intended to limit the invention in any way. It should be noted that it would be obvious to those skilled in the art that various changes and modifications can be made without departing from the spirit of the invention. All falling within the scope of the present invention.
As shown in fig. 1, the outdoor advertisement publishing and monitoring system provided by the present invention comprises: the advertisement monitoring server is in communication connection with the advertisement interaction equipment. The communication connection includes adopting an IO interface connection or connecting through a network. The advertisement work release execution refers to that the equipment displays advertisements according to a certain agreed rule, and the operation of interaction between the equipment and the user can be image display, or interaction behavior data (such as touch data of a touch screen, a button of the equipment, and image information captured by a camera of the equipment) of the user and the equipment, which is acquired through an equipment IO interface or other connected sensing equipment, is uniformly expressed by advertisement work.
The advertisement interaction device side comprises:
the advertisement work execution module: and executing and recording the advertisement work, and generating corresponding advertisement work information. The execution of a certain operation instruction may be, or some interaction behavior (e.g., touching a key, touching a touch screen, or responding by other sensors) may be recorded, or one or more advertising jobs may be issued according to a certain rule agreed by the device to execute the advertising jobs.
The evidence obtaining task execution module: and executing the evidence obtaining task according to a preset verification evidence obtaining rule to generate corresponding evidence obtaining information. The evidence-obtaining task is executed according to the evidence-obtaining checking rule which is an advertisement work evidence-obtaining mode agreed/agreed by the advertisement service parties.
The rule of collecting evidence of check-up has agreed whether need to collect evidence, the mode that needs to adopt of collecting evidence and the information that needs to collect evidence, the mode of collecting evidence agrees to collect evidence time and is whole process to collect evidence, partial time is collected evidence, regularly collect evidence or collect evidence at random, agree to collect evidence mechanism like the automatic collection evidence of system, other equipment of external system are collected evidence, or other manual works are collected evidence (accessible interface will collect evidence data as being used for the evidence that advertisement work is verified), the verification information can be but not limited to through the evidence data that calls certain instruction of system or obtain through other equipment now, for example: the played forensic information can be screen display information of a full screen or a local area of the system automatic interception device, and can be acquired images or digital coded data of the images. The advertisement work record includes but is not limited to device identification, advertisement work name/code, timestamp of advertisement work execution, record evidence-taking verification mode, corresponding evidence-taking verification information, and evidence-taking timestamp.
Some off-network scenes cannot be spot checked in real time, and can only be verified by adopting prior forensics and contract agreement, such as: elevator cars without external network connections, inside some vehicles without external network connections (trains, aircrafts, ships), underground facilities (basements, tunnels), and other places where communication equipment is prohibited from being connected with external networks (for example, a place in a certain performance is prevented from being stolen to shoot and shield external communication signals). In addition, there are devices that do not have networking functionality or monitoring functionality themselves.
By accessing the invention containing the evidence obtaining task execution module or providing the existing advertisement work execution record on the basis of the consensus of the advertisement parties, the advertisement monitoring service end of the invention completes the final work verification. The original advertisement equipment does not need to be modified and invested in hardware, and the post supervision, upgrading and modification of the advertisement playing task can be quickly realized.
The interactive behavior may be used as a part of forensics, and may also be data captured by a sensor that is agreed to verify the purpose of forensics, such as a camera that collects the facial features, facial position, pupil position direction, distance, etc. of the viewer and whether the viewer is gazing, and the rules of specific implementation may be agreed by contracts.
A working information recording module; and acquiring and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data and storing the advertisement work record data in local. The encryption processing can adopt encryption processing (public key encryption) of data content, encryption such as digital signature of data transmission, an encryption mechanism based on token, a reading interface for providing advertisement work record data, and the access can be realized through a communication interface or the authorized access can be realized through an IO interface.
A recording information providing module: and the recording information receiving module is in communication connection with the recording information receiving module.
The advertisement monitoring server needs to deploy one or more servers or cloud terminals, and the method comprises the following steps:
and the record information receiving module records data according to the received advertisement work. The receiving mode can be through a network or an IO device interface. The received advertisement work record data is stored locally after being checked, and the advertisement work record data received through the network is checked and processed, and the method comprises the following steps: the identity of the data provider is verified, and whether the data provider is tampered in the transmission process is determined, such as: the public key encrypted advertisement work record data is decrypted by a private key, or the accuracy of the received data can be verified through token.
A data preprocessing module: and preprocessing the received advertisement work record data. Judging whether the record format of the advertisement work record data is correct (for example, the record format of the advertisement work record data is that the advertisement work is recorded at all times, and the data format agreed by each party of the advertisement is data of a certain time period), if the judgment result is correct, checking through a data checking module, if the judgment result is incorrect, screening or processing the advertisement work record data according to a preset data conversion rule, checking through a data checking module if the judgment result is incorrect, and if the judgment result cannot pass the screening or the conversion, judging as invalid data. In order to make the monitoring service more transparent, the public justice and the data conversion calling interface can disclose the calling interface to the parties, so that whether the conversion processing logic conforms to the agreed rule at any time can be conveniently checked.
A data checking module: and verifying the advertisement working record data according to a preset data verification rule. The data verification module also comprises a verification result calling interface and a data interface for accessing the verification result.
The verification evidence obtaining rule, the data conversion rule and the data verification rule can be based on a digital contract, when all the links of advertisement issuing execution and the like are agreed by all parties of the advertisement business, the evidence obtaining and verification of the links of advertisement issuing execution and the like are regulated by restricting the flow compliance in the form of the digital contract, and the monitoring and verification operation of the advertisement terminal equipment is automatically executed according to the digital contract.
Based on the outdoor advertisement publishing and monitoring system, the invention also provides an outdoor advertisement publishing and monitoring method, which comprises the following steps:
s1, executing and recording the advertisement work, generating corresponding advertisement work information, and executing a forensics task according to a preset verification forensics rule to generate corresponding forensics information;
s2, obtaining and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data;
s3, preprocessing the received advertisement work record data;
judging whether the recording format of the advertisement work recording data is correct or not, if the judgment result is correct, checking through a data checking module, if the judgment result is incorrect, screening or processing the advertisement work recording data according to a preset data conversion rule, checking through the data checking module if the advertisement work recording data passes the screening or the conversion, and judging as invalid data if the advertisement work recording data cannot pass the screening or the conversion;
and S4, verifying the advertisement work record data according to the preset data verification rule.
Those skilled in the art will appreciate that, in addition to implementing the system and its various devices, modules, units provided by the present invention as pure computer readable program code, the system and its various devices, modules, units provided by the present invention can be fully implemented by logically programming method steps in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Therefore, the system and various devices, modules and units thereof provided by the invention can be regarded as a hardware component, and the devices, modules and units included in the system for realizing various functions can also be regarded as structures in the hardware component; means, modules, units for performing the various functions may also be regarded as structures within both software modules and hardware components for performing the method.
The foregoing description of specific embodiments of the present invention has been presented. It is to be understood that the present invention is not limited to the specific embodiments described above, and that various changes or modifications may be made by one skilled in the art within the scope of the appended claims without departing from the spirit of the invention. The embodiments and features of the embodiments of the present application may be combined with each other arbitrarily without conflict.
Claims (8)
1. An outdoor advertising distribution and monitoring system, comprising: the advertisement monitoring server is in communication connection with the advertisement interaction equipment end;
the advertisement interaction device side comprises:
the advertisement work execution module: executing and recording advertisement work, and generating corresponding advertisement work information;
the evidence obtaining task execution module: executing a forensics task according to a preset checking forensics rule to generate corresponding forensics information;
a working information recording module; acquiring and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data;
the advertisement monitoring server side comprises:
a data preprocessing module: preprocessing the received advertisement work record data;
a data checking module: verifying the advertisement work record data according to a preset data verification rule;
the advertisement interaction equipment end also comprises a recording information providing module which is connected with the working information recording module; the advertisement monitoring server also comprises a recorded information receiving module which is connected with the data preprocessing module; the recording information providing module is in communication connection with the recording information receiving module;
the verification evidence obtaining rule comprises information about whether evidence obtaining, evidence obtaining modes and evidence obtaining needs are needed, and the evidence obtaining modes comprise whole-course evidence obtaining, part-time evidence obtaining, timing evidence obtaining or random evidence obtaining.
2. The outdoor advertising distribution and monitoring system of claim 1, wherein the advertising campaign comprises: execution of operational instructions, interactive behavior, or advertising.
3. An outdoor advertising and monitoring system according to claim 1, wherein the communication connection comprises using an IO interface connection or a connection through a network.
4. The outdoor advertising distribution and monitoring system according to claim 1, wherein the record information receiving module verifies the identity of the data provider and whether the data provider is tampered during transmission according to the received advertising work record data.
5. The outdoor advertising distribution and monitoring system of claim 1, wherein the data preprocessing module specifically comprises: and judging whether the recording format of the advertisement working record data is correct or not, if the judgment result is correct, checking through the data checking module, if the judgment result is incorrect, screening or processing the advertisement working record data according to a preset data conversion rule, checking through the data checking module after screening or conversion, and if the advertisement working record data cannot pass screening or conversion, judging as invalid data.
6. An outdoor advertising distribution and monitoring system according to claim 5, wherein the validation rules, data transformation rules and the data validation rules are digital contracts.
7. An outdoor advertising and monitoring system according to claim 1, wherein the data verification rules include the execution time, frequency period of the advertising campaign, or the return data after execution.
8. An outdoor advertisement publishing and monitoring method, characterized in that, by using the outdoor advertisement publishing and monitoring system of claim 1, the implementation comprises the following steps:
s1, executing and recording the advertisement work, generating corresponding advertisement work information, and executing a forensics task according to a preset verification forensics rule to generate corresponding forensics information;
s2, obtaining and encrypting the advertisement work information and the evidence obtaining information to obtain advertisement work record data;
s3, preprocessing the received advertisement work record data;
judging whether the recording format of the advertisement working record data is correct or not, if the judgment result is correct, checking through the data checking module, if the judgment result is incorrect, screening or processing the advertisement working record data according to a preset data conversion rule, checking through the data checking module if the advertisement working record data passes the screening or the conversion, and judging as invalid data if the advertisement working record data cannot pass the screening or the conversion;
and S4, verifying the advertisement work record data according to a preset data verification rule.
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| CN110378587A (en) * | 2019-07-08 | 2019-10-25 | 上海辰尚信息科技有限公司 | Intelligent quality detecting method, system, medium and equipment |
| CN115860830B (en) * | 2023-02-08 | 2023-05-26 | 广州因智信息科技有限公司 | Advertisement image rendering monitoring regulation and control system and method |
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| US8996406B2 (en) * | 2006-02-02 | 2015-03-31 | Microsoft Corporation | Search engine segmentation |
| CN104244029B (en) * | 2013-06-19 | 2019-02-22 | 上海信颐电子科技有限公司 | Advertisement machine system and its method with long-range screenshotss function |
| CN104852905A (en) * | 2015-04-16 | 2015-08-19 | 刘晓飞 | Intelligent supervisory system based on computer control |
| CN104835061B (en) * | 2015-04-30 | 2018-06-15 | 六安正健信息技术有限公司 | Outdoor billboard monitoring management system |
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