CN108764975A - A kind of method of advertisement spreading and device based on block chain - Google Patents
A kind of method of advertisement spreading and device based on block chain Download PDFInfo
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Abstract
The present invention provides a kind of method of advertisement spreading and device based on block chain, wherein method includes：According to eyeball moving tracing track, user behavior data information is acquired, user behavior data information includes but not limited to personal interest preference information, commercially available behavioural information；Based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label；The purchased inquiry message of user behavior data information is received, and generates corresponding inquiry interface display；According to user for the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding advertiser end.Technical solution through the invention, more comprehensively and various dimensions, the channel of advertizing is more accurate, and protects the right of privacy of user, has saved gray advertising cost for the acquisition of user behavior data information.
Description
Technical field
The present invention relates to intelligent digital media information technical fields, in particular to a kind of advertisement based on block chain
Transmission method and a kind of advertising & propagating device based on block chain.
Background technology
Advertisement is always the important link during commercial operation, and businessman shows oneself by advertisement to potential customer
Product or service.The dispensing of advertisement needs medium, the print media since most, telemarketing finally, then till now
Internet advertising push form disappears as the coverage speed of the communication technology, the continuous development of network technology, advertisement is getting faster
The advertising information that the person of expense obtains is more and more.
In the related technology, the dispensing pattern of Internet advertising is mainly that the centre that businessman possesses a large number of users to some is flat
Platform pays expense, launches the advertisement of oneself to user by these platforms, there are following technological deficiencies：
(1) even if user wants to obtain advertising information by halfpace, the advertisement of businessman is usually mixed by halfpace
It is miscellaneous to recommend user in a pile other information.This makes businessman to keep the advertisement of oneself more eye-catching, more influential, no
It obtains and does not pay higher and higher, the expense beyond its value to halfpace.For users, then it can usually obtain a large amount of unrelated
Information, waste a large amount of time.
(2) platform of businessman's selection might not possess largely to the possible interested potential customers of its commodity.
(3) selection halfpace launches advertisement, takes a large amount of publicity marketing cost, but does not ensure that conversion
Rate.The more existing evaluation index that result is launched for halfpace advertisement, such as click volume, transfer amount or even evaluation amount
Deng all cannot direct reaction conversion ratio.In fact, nearly 50% ad traffic is generated by rover.This has deviated from
The basic goal of advertisement.
In short, existing this advertisement mode is inefficient and is unfavorable for the benign development of business.
In addition to this, although some halfpaces are want, by big data, the technologies such as artificial intelligence, to realize the advertisement to user
Precisely deliver.But during realization, there are following technological deficiencies：
(1) acquisition of data is isolated, for example Baidu does not get the user data of Ali, and Ali does not get the use of Tencent
User data.
(2) halfpace is collected the behavioral data of user, will not all inform user in real time, more will not therefore to
Family compensates, this damages authority of a user.
Invention content
The purpose of the present invention is to provide one kind independently to be chosen whether to show user behavior data letter to advertiser from user
Breath, advertiser directly dock with user, without method of advertisement spreading of the halfpace based on block chain and based on block
The advertising & propagating device of chain.
To achieve the goals above, technical scheme of the present invention provides a kind of method of advertisement spreading based on block chain,
Suitable for user terminal, including：According to eyeball moving tracing track, user behavior data information, user behavior data information are acquired
Including but not limited to personal interest preference information, commercially available behavioural information；Based on block chain, upload user behavioral data is encrypted
Information, and with the corresponding storage of corresponding label；The purchased inquiry message of user behavior data information is received, and is generated corresponding
Inquire interface display；According to user for the operation information at inquiry interface, it is determined whether send user behavior data information to right
The advertiser end answered.
In the present solution, by eyeball moving tracing track, user behavior data information, user behavior data packet are acquired
Personal interest preference information, commercially available behavioural information are included but are not limited to, the acquisition of user behavior data information is more comprehensively true
It is real effectively by being based on block chain, to encrypt upload user behavioral data information, and with the corresponding storage of corresponding label, be conducive to
It realizes that advertiser and user's straight-forward network are interactive, without passing through halfpace, is conducive to promote advertizing efficiency, and
Security performance is high, the inquiry message purchased by receiving user behavior data information, and generates corresponding inquiry interface display,
Later according to user for the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding advertiser
End so that user behavior data information rests in user oneself hand, and user can independently choose whether to show certainly to advertiser
Oneself user behavior data information so that advertiser can provide more accurately personalized service on this basis, rather than by
Halfpace free collection is sold again, and advertiser by payment expense or can provide the modes such as preferential user is encouraged to provide
User behavior data information, without a large amount of payment funding to halfpace, is improved advertizing on the whole
Effective percentage, maintains user and gray right at advertizing efficiency.
Preferably, according to eyeball moving tracing track, user behavior data information is acquired, is specifically included：It is moved according to eyeball
Dynamic tracing path, the corresponding position coordinate data of acquisition eyeball designated position on the screen；Based on data assets engine, processing
Collected data form user behavior data information.
In the present solution, by according to eyeball moving tracing track, the corresponding position of acquisition eyeball designated position on the screen
Coordinate data is based on data assets engine later, processes collected data, forms user behavior data information, realizes
Structuring processing is carried out to data, data product is advantageously formed with time dimension, Spatial Dimension, matrix-style, relationship knot
The mode of structure, color arrangement and scripting selection selects, screening, arranges and show, further such that user behavior data is believed
The acquisition of breath is more comprehensively authentic and valid, more diversified.
Preferably, state based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label,
It specifically includes：It is witnessed based on dynamic isolation, the corresponding user ID data information of user-isolated behavioral data information；It is superfluous with N moulds
Remaining distributed storage mode stores user ID data information into intelligent index database by Merkel's root pointer；Classification
It stores in user behavior data information to the corresponding database of respective labels, user behavior data information is believed with user ID data
Breath is associated by the Merkel tree in block chain.
In the present solution, by being based on dynamic isolation witness, the corresponding user ID data of user-isolated behavioral data information
Information is stored user ID data information to intelligence by Merkel's root pointer later in a manner of N-modular redundancy distributed storage
In energy index database, so that user ID data information will not be revealed, even if advertiser obtains user behavior data information,
Also the personal interest preference information of user, commercially available behavioural information can only be known, without will appreciate that user in actual life
True identity, and effectively prevent the malicious attack of witch and criminal, believed by classification storage user behavior data
In breath to the corresponding database of respective labels, user behavior data information passes through silent in block chain with user ID data information
Ke Er trees are associated, and the method to increase data space promotes reliability, and can pass through Merkel's tree Hash calculation
Give user's complete information for change, the effective guarantee safety of user ID data information, user behavior data information.
Preferably, further include：After determining transmission user behavior data information to corresponding advertiser end, advertiser is received
Hold the respective advertisement information of push.
In the present solution, by after determining transmission user behavior data information to corresponding advertiser end, advertiser is received
Hold the respective advertisement information of push, on the one hand, user can acquire the advertising information of needs, reduce and receive junk information
Puzzlement, on the other hand, advertiser can push personalized advertising information, improve the validity and efficiency of advertizing.
Technical scheme of the present invention additionally provides a kind of method of advertisement spreading based on block chain, is suitable for advertiser end,
Including：Label search solicited message is sent to server, and receives the user list information of server feedback；According to user list
Information submits user behavior data information to buy solicited message；Receive confirm sell user behavior data information, and according to
Family behavioral data information pushes corresponding advertising information to corresponding user terminal.
In the present solution, by sending label search solicited message to server, and receive the user list of server feedback
Information can effectively search out the user group of needs, advantageously reduce gray advertising cost, be confirmed by receiving
The user behavior data information sold, and according to user behavior data information, pushes corresponding advertising information to corresponding user terminal,
Advertiser and the direct interaction of user are realized, and needs not move through halfpace, greatly improves the communication effect of advertisement
And efficiency.
It should be noted that realizing data assets platform by symmetrical application programming interface, that is, service
The two-way docking of device prevents the malice of complete node and light weight node label from merchandising with this, and user terminal or advertiser's end request are answered
When with Program Interfaces, interface is submitted the data to, the parameter that interface needs is combined into array, array is subjected to JSON texts
Notebook data exchange format transform coding is assembled into numeric data after encryption and passes to interface, needs user terminal or advertiser
The type at end and version number pass to interface with numeric data sane level.
It should also be noted that, user and gray direct interaction are by lightning real-time performance, lightning network is
Hash time lock intelligence contract come safely carry out confirm transaction a kind of mechanism, lightning network is by the simple payment verifications of SPV
Node is completed to merchandise under chain, proves that mechanism submits account book using trading volume, had both solved the problems, such as current alliance's chain dilatation, and also reached
The purpose of payment efficiency is arrived.Lightning network bi-directional payment channel is conducive to the transmission of the fund security in channel, and the fund of realization exists
Mesh transmission between multiple nodes.
Technical scheme of the present invention also proposed a kind of advertising & propagating device based on block chain, be suitable for user terminal, packet
It includes：Collecting unit, for according to eyeball moving tracing track, acquiring user behavior data information, user behavior data packet
Include but be not limited to personal interest preference information, commercially available behavioural information；Uploading unit, for being based on block chain, encryption uploads
User behavior data information, and with the corresponding storage of corresponding label；Receiving unit is purchased for receiving user behavior data information
The inquiry message bought, and generate corresponding inquiry interface display；Determination unit, for the operation according to user for inquiry interface
Information, it is determined whether send user behavior data information to corresponding advertiser end.
In the present solution, by eyeball moving tracing track, user behavior data information, user behavior data packet are acquired
Personal interest preference information, commercially available behavioural information are included but are not limited to, the acquisition of user behavior data information is more comprehensively true
It is real effectively by being based on block chain, to encrypt upload user behavioral data information, and with the corresponding storage of corresponding label, be conducive to
It realizes that advertiser and user's straight-forward network are interactive, without passing through halfpace, is conducive to promote advertizing efficiency, and
Security performance is high, the inquiry message purchased by receiving user behavior data information, and generates corresponding inquiry interface display,
Later according to user for the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding advertiser
End so that user behavior data information rests in user oneself hand, and user can independently choose whether to show certainly to advertiser
Oneself user behavior data information so that advertiser can provide more accurately personalized service on this basis, rather than by
Halfpace free collection is sold again, and advertiser by payment expense or can provide the modes such as preferential user is encouraged to provide
User behavior data information, without a large amount of payment funding to halfpace, is improved advertizing on the whole
Effective percentage, maintains user and gray right at advertizing efficiency.
Preferably, collecting unit includes：Subelement is acquired, for according to eyeball moving tracing track, acquisition eyeball to be specified
The corresponding position coordinate data of position on the screen；Subelement is processed, for being based on data assets engine, processing is collected
Data form user behavior data information.
In the present solution, by according to eyeball moving tracing track, the corresponding position of acquisition eyeball designated position on the screen
Coordinate data is based on data assets engine later, processes collected data, forms user behavior data information, realizes
Structuring processing is carried out to data, data product is advantageously formed with time dimension, Spatial Dimension, matrix-style, relationship knot
The mode of structure, color arrangement and scripting selection selects, screening, arranges and show, further such that user behavior data is believed
The acquisition of breath is more comprehensively authentic and valid, more diversified.
Preferably, uploading unit includes：Subelement is isolated, for being witnessed based on dynamic isolation, user-isolated behavioral data
The corresponding user ID data information of information；Storing sub-units are used in a manner of N-modular redundancy distributed storage, by user identity
Data information is stored by Merkel's root pointer into intelligent index database；Storing sub-units are additionally operable to：Classification storage user's row
For in data information to the corresponding database of respective labels, user behavior data information passes through block with user ID data information
Merkel tree in chain is associated.
In the present solution, by being based on dynamic isolation witness, the corresponding user ID data of user-isolated behavioral data information
Information is stored user ID data information to intelligence by Merkel's root pointer later in a manner of N-modular redundancy distributed storage
In energy index database, so that user ID data information will not be revealed, even if advertiser obtains user behavior data information,
Also the personal interest preference information of user, commercially available behavioural information can only be known, without will appreciate that user in actual life
True identity, and effectively prevent the malicious attack of witch and criminal, believed by classification storage user behavior data
In breath to the corresponding database of respective labels, user behavior data information passes through silent in block chain with user ID data information
Ke Er trees are associated, and the method to increase data space promotes reliability, and can pass through Merkel's tree Hash calculation
Give user's complete information for change, the effective guarantee safety of user ID data information, user behavior data information.
Preferably, receiving unit is additionally operable to：After determining transmission user behavior data information to corresponding advertiser end, connect
Receive the respective advertisement information of advertiser's end push.
In the present solution, by after determining transmission user behavior data information to corresponding advertiser end, advertiser is received
Hold the respective advertisement information of push, on the one hand, user can acquire the advertising information of needs, reduce and receive junk information
Puzzlement, on the other hand, advertiser can push personalized advertising information, improve the validity and efficiency of advertizing.
Technical scheme of the present invention also proposed a kind of advertising & propagating device based on block chain, be suitable for advertiser end,
Including：Transmission unit sends label search solicited message to server, and receives the user list information of server feedback；It carries
Presentate member, for according to user list information, user behavior data information being submitted to buy solicited message；Push unit, for connecing
The user behavior data information for confirming and selling is received, and according to user behavior data information, pushes corresponding advertising information to correspondence
User terminal.
In the present solution, by sending label search solicited message to server, and receive the user list of server feedback
Information can effectively search out the user group of needs, advantageously reduce gray advertising cost, be confirmed by receiving
The user behavior data information sold, and according to user behavior data information, pushes corresponding advertising information to corresponding user terminal,
Advertiser and the direct interaction of user are realized, and needs not move through halfpace, greatly improves the communication effect of advertisement
And efficiency.
It should be noted that realizing data assets platform by symmetrical application programming interface, that is, service
The two-way docking of device prevents the malice of complete node and light weight node label from merchandising with this, and user terminal or advertiser's end request are answered
When with Program Interfaces, interface is submitted the data to, the parameter that interface needs is combined into array, array is subjected to JSON texts
Notebook data exchange format transform coding is assembled into numeric data after encryption and passes to interface, needs user terminal or advertiser
The type at end and version number pass to interface with numeric data sane level.
It should also be noted that, user and gray direct interaction are by lightning real-time performance, lightning network is
Hash time lock intelligence contract come safely carry out confirm transaction a kind of mechanism, lightning network is by the simple payment verifications of SPV
Node is completed to merchandise under chain, proves that mechanism submits account book using trading volume, had both solved the problems, such as current alliance's chain dilatation, and also reached
The purpose of payment efficiency is arrived.Lightning network bi-directional payment channel is conducive to the transmission of the fund security in channel, and the fund of realization exists
Mesh transmission between multiple nodes.
Technical scheme of the present invention also proposed a kind of computer equipment, and computer equipment includes processor, and processor is used
When executing the computer program stored in memory realize as above-mentioned technical scheme of the present invention propose any one based on
The step of method of advertisement spreading of block chain.
In the technical scheme, computer equipment includes processor, and processor is for executing the calculating stored in memory
The step of the method for advertisement spreading based on block chain of any one proposed such as above-mentioned technical scheme of the present invention is realized when machine program
Suddenly, therefore the whole of the method for advertisement spreading based on block chain of any one of the proposition of the technical solution with aforementioned present invention has
Beneficial effect, details are not described herein.
Technical scheme of the present invention also proposed a kind of computer readable storage medium, be stored thereon with computer program,
When computer program is executed by processor realize aforementioned present invention technical solution propose any one based on the wide of block chain
The step of accusing transmission method.
In the technical scheme, computer readable storage medium, is stored thereon with computer program, and computer program is located
Manage the step of the method for advertisement spreading based on block chain for any one for realizing that the technical solution of aforementioned present invention proposes when device executes
Suddenly, therefore the whole of the method for advertisement spreading based on block chain of any one of the proposition of the technical solution with aforementioned present invention has
Beneficial effect, details are not described herein.
User behavior data information is acquired, and encrypt upload according to eyeball moving tracing track by above technical scheme
To data assets platform, being decided in its sole discretion later by user when advertiser proposes purchase request to user behavior data information is
No sale is docked between user and advertiser by lightning network, on the one hand, the acquisition of user behavior data information is more comprehensive
And various dimensions, the channel of advertizing is more accurate, and what user received is oneself interested advertisement, on the other hand, user
It has the say to the user behavior data information of oneself, and when user sells the user behavior data information of oneself, it can be with
Gray benefit is obtained, while protecting privacy of user, also improves user's enthusiasm, in another aspect, advertiser saves
Advertizing cost, has saved the invalid advertisement expense for paying halfpace.
The additional aspect and advantage of the present invention will provide in following description section, will partly become from the following description
Obviously, or practice through the invention is recognized.
Description of the drawings
The above-mentioned and/or additional aspect and advantage of the present invention will become in the description from combination following accompanying drawings to embodiment
Obviously and it is readily appreciated that, wherein：
Fig. 1 is the schematic flow diagram of the method for advertisement spreading based on block chain in an embodiment；
Fig. 2 is the schematic flow diagram of the method for advertisement spreading based on block chain in another embodiment；
Fig. 3 is the model schematic that data store in an embodiment；
Fig. 4 is the model schematic that data store in an embodiment；
Fig. 5 is the model schematic of lightning network in an embodiment；
Fig. 6 is the schematic block diagram of the advertising & propagating device based on block chain in an embodiment；
Fig. 7 is the schematic block diagram of the advertising & propagating device based on block chain in another embodiment；
Fig. 8 is the schematic diagram of the advertising & propagating device based on block chain in another embodiment.
Specific implementation mode
To better understand the objects, features and advantages of the present invention, below in conjunction with the accompanying drawings and specific real
Mode is applied the present invention is further described in detail.It should be noted that in the absence of conflict, the implementation of the application
Feature in example and embodiment can be combined with each other.
Many details are elaborated in the following description to facilitate a thorough understanding of the present invention, still, the present invention may be used also
To be implemented different from other modes described here using other, therefore, protection scope of the present invention is not by described below
Specific embodiment limitation.
As shown in Figure 1, the method for advertisement spreading based on block chain in the embodiment, is suitable for user terminal, including following
Step：
S102 acquires user behavior data information according to eyeball moving tracing track, user behavior data information include but
It is not limited to personal interest preference information, commercially available behavioural information；
S104, be based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label；
S106 receives the purchased inquiry message of user behavior data information, and generates corresponding inquiry interface display；
S108, according to user for the operation information at inquiry interface, it is determined whether send user behavior data information to right
The advertiser end answered.
In the present embodiment, by eyeball moving tracing track, user behavior data information, user behavior data information are acquired
Including but not limited to personal interest preference information, commercially available behavioural information, the acquisition of user behavior data information are more comprehensive
It is authentic and valid, by being based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label, favorably
In realizing that advertiser and user's straight-forward network are interactive, without passing through halfpace, be conducive to promote advertizing efficiency, and
And security performance is high, the inquiry message purchased by receiving user behavior data information, and it is aobvious to generate corresponding inquiry interface
Show, later according to user for the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding wide
Accuse quotient end so that user behavior data information rests in user oneself hand, and user can independently choose whether aobvious to advertiser
Showing the user behavior data information of oneself so that advertiser can provide more accurately personalized service on this basis, without
It is to be sold again by halfpace free collection, advertiser by payment expense or can provide the modes such as preferential and encourage user
User behavior data information is provided, is passed without a large amount of payment funding to halfpace, to be improved to advertisement on the whole
The effective percentage broadcast, maintains user and gray right at advertizing efficiency.
Preferably, according to eyeball moving tracing track, user behavior data information is acquired, is specifically included：It is moved according to eyeball
Dynamic tracing path, the corresponding position coordinate data of acquisition eyeball designated position on the screen；Based on data assets engine, processing
Collected data form user behavior data information.
In the present embodiment, by according to eyeball moving tracing track, the correspondence position of acquisition eyeball designated position on the screen
Coordinate data is set, is based on data assets engine later, processes collected data, forms user behavior data information, is realized
Structuring processing is carried out to data, data product is advantageously formed with time dimension, Spatial Dimension, matrix-style, relationship
The mode of structure, color arrangement and scripting selection selects, screening, arranges and show, further such that user behavior data
The acquisition of information is more comprehensively authentic and valid, more diversified.
Preferably, state based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label,
It specifically includes：It is witnessed based on dynamic isolation, the corresponding user ID data information of user-isolated behavioral data information；It is superfluous with N moulds
Remaining distributed storage mode stores user ID data information into intelligent index database by Merkel's root pointer；Classification
It stores in user behavior data information to the corresponding database of respective labels, user behavior data information is believed with user ID data
Breath is associated by the Merkel tree in block chain.
In the present embodiment, by being based on dynamic isolation witness, the corresponding user identity number of user-isolated behavioral data information
It is believed that breath, later in a manner of N-modular redundancy distributed storage, by user ID data information by Merkel's root pointer store to
It is specific as shown in Figure 3, so that user ID data information will not be revealed, even if advertiser obtains in intelligent index database
User behavior data information can only also know the personal interest preference information of user, commercially available behavioural information, without will appreciate that
User effectively prevents the malicious attack of witch and criminal in real-life true identity, is deposited by classification
It stores up in user behavior data information to the corresponding database of respective labels, it is specific as shown in figure 4, user behavior data information and use
Family identity data information is associated by the Merkel tree in block chain, and the method to increase data space is promoted reliable
Property, and user's complete information can be given for change by Merkel's tree Hash calculation, effective guarantee user ID data information is used
The safety of family behavioral data information.
Preferably, further include：After determining transmission user behavior data information to corresponding advertiser end, advertiser is received
Hold the respective advertisement information of push.
In the present embodiment, by after determining transmission user behavior data information to corresponding advertiser end, receiving advertisement
The respective advertisement information of quotient end push, on the one hand, user can acquire the advertising information of needs, reduce and receive rubbish letter
The puzzlement of breath, on the other hand, advertiser can push personalized advertising information, improve the validity and effect of advertizing
Rate.
As shown in Fig. 2, the method for advertisement spreading based on block chain in the embodiment, suitable for advertiser end, including with
Lower step：
S202 sends label search solicited message to server, and receives the user list information of server feedback；
S204 submits user behavior data information to buy solicited message according to user list information；
S206 receives the user behavior data information for confirming and selling, and according to user behavior data information, push is corresponding
Advertising information is to corresponding user terminal.
In the present embodiment, by sending label search solicited message to server, and user's row of server feedback are received
Table information can effectively search out the user group of needs, advantageously reduce gray advertising cost, be confirmed by receiving
The user behavior data information of sale, and according to user behavior data information, corresponding advertising information is pushed to corresponding user
End, realizes advertiser and the direct interaction of user, and need not move through halfpace, greatly improves the propagation effect of advertisement
Fruit and efficiency.
It should be noted that realizing data assets platform by symmetrical application programming interface, that is, service
The two-way docking of device prevents the malice of complete node and light weight node label from merchandising with this, and user terminal or advertiser's end request are answered
When with Program Interfaces, interface is submitted the data to, the parameter that interface needs is combined into array, array is subjected to JSON texts
Notebook data exchange format transform coding is assembled into numeric data after encryption and passes to interface, needs user terminal or advertiser
The type at end and version number pass to interface with numeric data sane level.
It should also be noted that, user and gray direct interaction are by lightning real-time performance, lightning network is
Hash time lock intelligence contract come safely carry out confirm transaction a kind of mechanism, lightning network is by the simple payment verifications of SPV
Node is completed to merchandise under chain, proves that mechanism submits account book using trading volume, had both solved the problems, such as current alliance's chain dilatation, and also reached
The purpose of payment efficiency is arrived.Lightning network bi-directional payment channel is conducive to the transmission of the fund security in channel, and the fund of realization exists
Mesh transmission between multiple nodes, it is specific as shown in Figure 5.
As shown in fig. 6, the advertising & propagating device 600 according to an embodiment of the invention based on block chain, is suitable for user
End, including：Collecting unit 602, for according to eyeball moving tracing track, acquiring user behavior data information, user behavior number
It is believed that breath includes but not limited to personal interest preference information, commercially available behavioural information；Uploading unit 604, for being based on block
Chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label；Receiving unit 606, for receiving user's row
For the inquiry message that data information is purchased, and generate corresponding inquiry interface display；Determination unit 608, for according to user
For the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding advertiser end.
In the present embodiment, by eyeball moving tracing track, user behavior data information, user behavior data information are acquired
Including but not limited to personal interest preference information, commercially available behavioural information, the acquisition of user behavior data information are more comprehensive
It is authentic and valid, by being based on block chain, encrypt upload user behavioral data information, and with the corresponding storage of corresponding label, favorably
In realizing that advertiser and user's straight-forward network are interactive, without passing through halfpace, be conducive to promote advertizing efficiency, and
And security performance is high, the inquiry message purchased by receiving user behavior data information, and it is aobvious to generate corresponding inquiry interface
Show, later according to user for the operation information at inquiry interface, it is determined whether send user behavior data information to corresponding wide
Accuse quotient end so that user behavior data information rests in user oneself hand, and user can independently choose whether aobvious to advertiser
Showing the user behavior data information of oneself so that advertiser can provide more accurately personalized service on this basis, without
It is to be sold again by halfpace free collection, advertiser by payment expense or can provide the modes such as preferential and encourage user
User behavior data information is provided, is passed without a large amount of payment funding to halfpace, to be improved to advertisement on the whole
The effective percentage broadcast, maintains user and gray right at advertizing efficiency.
Preferably, collecting unit 602 includes：Subelement 6022 is acquired, for according to eyeball moving tracing track, acquiring eye
The corresponding position coordinate data of ball designated position on the screen；Subelement 6024 is processed, for being based on data assets engine, is added
The collected data of work form user behavior data information.
In the present embodiment, by according to eyeball moving tracing track, the correspondence position of acquisition eyeball designated position on the screen
Coordinate data is set, is based on data assets engine later, processes collected data, forms user behavior data information, is realized
Structuring processing is carried out to data, data product is advantageously formed with time dimension, Spatial Dimension, matrix-style, relationship
The mode of structure, color arrangement and scripting selection selects, screening, arranges and show, further such that user behavior data
The acquisition of information is more comprehensively authentic and valid, more diversified.
Preferably, uploading unit 604 includes：Subelement 6042 is isolated, for being witnessed based on dynamic isolation, user-isolated row
For the corresponding user ID data information of data information；Storing sub-units 6044 are used in a manner of N-modular redundancy distributed storage,
User ID data information is stored by Merkel's root pointer into intelligent index database；Storing sub-units 6044 are additionally operable to：
In classification storage user behavior data information to the corresponding database of respective labels, user behavior data information and user identity number
It is believed that breath is associated by the Merkel tree in block chain.
In the present embodiment, by being based on dynamic isolation witness, the corresponding user identity number of user-isolated behavioral data information
It is believed that breath, later in a manner of N-modular redundancy distributed storage, by user ID data information by Merkel's root pointer store to
It is specific as shown in Figure 3, so that user ID data information will not be revealed, even if advertiser obtains in intelligent index database
User behavior data information can only also know the personal interest preference information of user, commercially available behavioural information, without will appreciate that
User effectively prevents the malicious attack of witch and criminal in real-life true identity, is deposited by classification
It stores up in user behavior data information to the corresponding database of respective labels, it is specific as shown in figure 4, user behavior data information and use
Family identity data information is associated by the Merkel tree in block chain, and the method to increase data space is promoted reliable
Property, and user's complete information can be given for change by Merkel's tree Hash calculation, effective guarantee user ID data information is used
The safety of family behavioral data information.
Preferably, receiving unit 606 is additionally operable to：User behavior data information is sent to corresponding advertiser end when determining
Afterwards, the respective advertisement information of advertiser's end push is received.
In the present embodiment, by after determining transmission user behavior data information to corresponding advertiser end, receiving advertisement
The respective advertisement information of quotient end push, on the one hand, user can acquire the advertising information of needs, reduce and receive rubbish letter
The puzzlement of breath, on the other hand, advertiser can push personalized advertising information, improve the validity and effect of advertizing
Rate.
As shown in fig. 7, the advertising & propagating device 700 based on block chain of the embodiment of the present invention, is suitable for advertiser end, packet
It includes：Transmission unit 702 sends label search solicited message to server, and receives the user list information of server feedback；It carries
Presentate member 704, for according to user list information, user behavior data information being submitted to buy solicited message；Push unit 706,
For receiving the user behavior data information for confirming and selling, and according to user behavior data information, push corresponding advertising information
To corresponding user terminal.
In the present embodiment, by sending label search solicited message to server, and user's row of server feedback are received
Table information can effectively search out the user group of needs, advantageously reduce gray advertising cost, be confirmed by receiving
The user behavior data information of sale, and according to user behavior data information, corresponding advertising information is pushed to corresponding user
End, realizes advertiser and the direct interaction of user, and need not move through halfpace, greatly improves the propagation effect of advertisement
Fruit and efficiency.
It should be noted that realizing data assets platform by symmetrical application programming interface, that is, service
The two-way docking of device prevents the malice of complete node and light weight node label from merchandising with this, and user terminal or advertiser's end request are answered
When with Program Interfaces, interface is submitted the data to, the parameter that interface needs is combined into array, array is subjected to JSON texts
Notebook data exchange format transform coding is assembled into numeric data after encryption and passes to interface, needs user terminal or advertiser
The type at end and version number pass to interface with numeric data sane level.
It should also be noted that, user and gray direct interaction are by lightning real-time performance, lightning network is
Hash time lock intelligence contract come safely carry out confirm transaction a kind of mechanism, lightning network is by the simple payment verifications of SPV
Node is completed to merchandise under chain, proves that mechanism submits account book using trading volume, had both solved the problems, such as current alliance's chain dilatation, and also reached
The purpose of payment efficiency is arrived.Lightning network bi-directional payment channel is conducive to the transmission of the fund security in channel, and the fund of realization exists
Mesh transmission between multiple nodes, it is specific as shown in Figure 5.
The embodiment of the present invention also proposed a kind of computer equipment, and computer equipment includes processor, and processor is used for
Execute memory in store computer program when realize as embodiments of the invention described above propose any one based on block
The step of method of advertisement spreading of chain.
In this embodiment, computer equipment includes processor, and processor is for executing the computer stored in memory
The step of method of advertisement spreading based on block chain of any one proposed such as embodiments of the invention described above is realized when program, because
Whole advantageous effects of the method for advertisement spreading based on block chain of this any one proposed with embodiments of the invention described above,
Details are not described herein.
The embodiment of the present invention also proposed a kind of computer readable storage medium, be stored thereon with computer program, meter
Realize that the advertisement based on block chain for any one that embodiments of the invention described above propose passes when calculation machine program is executed by processor
The step of broadcasting method.
In this embodiment, computer readable storage medium, is stored thereon with computer program, and computer program is handled
The step of method of advertisement spreading based on block chain for any one that embodiments of the invention described above propose is realized when device executes, because
Whole advantageous effects of the method for advertisement spreading based on block chain of this any one proposed with embodiments of the invention described above,
Details are not described herein.
As shown in figure 8, the advertising & propagating device based on block chain of the embodiment of the present invention, including：User behavior data
Information encryption transaction platform has transaction system, encryption system, acquisition analysis system, user terminal to have Accounting system, advertiser end to have
Search system, user behavior data information encrypt transaction platform i.e. server, there is intelligent conjunction between user terminal, advertiser end
About, the interaction of entire method of advertisement spreading is realized with this.
By taking film is recommended as an example, user terminal logon account system can pass through browsing apparatus ratio when browsing related film information
If the camera on mobile phone is tracked the eyeball of user, user behavior data information encrypts the collection analysis system of transaction platform
The corresponding position coordinate data united according to collected eyeball designated position on the screen, analyzes user behavior data information,
Such as user to which portion, what type, when, the film of which cinema projection it is interested.User behavior data
Collected user behavior data information is encrypted the encryption system of information encryption transaction platform, uploads to block chain, deposits
It stores up under corresponding label.If certain advertiser wants displaying advertising messages to attract user to watch movie, advertiser can be passed through
The searching system at end, Checking label obtain potential user list, and submit the application of purchase user behavior data information.With
Family receives the purchased notice of user behavior data information, carries out sale confirmation.User is interested in notifying of receiving, confirms
It selling, advertiser can obtain the user behavior data information of the user, and preferential to user's payment expense or offer viewing,
Transaction is to encrypt the transaction system of transaction platform by user behavior data information to realize.User does not feel the notice received
Interest, then refusal to sell, advertiser can not get the user behavior data information of the user, and user also will no longer be beaten
It disturbs.
Technical scheme of the present invention is described in detail above in association with attached drawing, the present invention proposes a kind of based on the wide of block chain
Transmission method and the advertising & propagating device based on block chain are accused, by according to eyeball moving tracing track, acquiring user behavior number
It is believed that breath, and encrypt and upload to data assets platform, later user behavior data information is proposed to purchase in advertiser by user
It decides in its sole discretion and whether sells when buying request, docked by lightning network between user and advertiser, on the one hand, user behavior data
The acquisition of information more comprehensively and various dimensions, the channel of advertizing is more accurate, and what user received is that oneself is interested
Advertisement, on the other hand, user has the say to the user behavior data information of oneself, and sells the user's row of oneself in user
For data information when, gray benefit can be obtained, while protecting privacy of user, also improve user's enthusiasm, then
On the one hand, advertiser has saved advertizing cost, has saved the invalid advertisement expense for paying halfpace.
Each technical characteristic of embodiment described above can be combined arbitrarily, to keep description succinct, not to above-mentioned reality
Apply each technical characteristic in example it is all possible combination be all described, as long as however the combination of these technical characteristics be not present
Contradiction is all considered to be the range of this specification record.
Several embodiments of the invention above described embodiment only expresses, the description thereof is more specific and detailed, but simultaneously
It cannot be therefore understands that for the limitation to patent of invention range.It should be pointed out that for those of ordinary skill in the art,
Under the premise of not departing from the design of the present invention, various modifications and improvements can be made, these belong to the protection of the present invention
Range.Therefore, the protection domain of patent of the present invention should be determined by the appended claims.
Claims (10)
1. a kind of method of advertisement spreading based on block chain is suitable for user terminal, which is characterized in that including：
According to eyeball moving tracing track, user behavior data information is acquired, the user behavior data information includes but unlimited
In personal interest preference information, commercially available behavioural information；
Based on block chain, encryption uploads the user behavior data information, and with the corresponding storage of corresponding label；
The purchased inquiry message of the user behavior data information is received, and generates corresponding inquiry interface display；
According to user for the operation information at the inquiry interface, it is determined whether send the user behavior data information to correspondence
Advertiser end.
2. the method for advertisement spreading according to claim 1 based on block chain, which is characterized in that described to be moved according to eyeball
Tracing path acquires user behavior data information, specifically includes：
According to eyeball moving tracing track, the corresponding position coordinate data of acquisition eyeball designated position on the screen；
Based on data assets engine, collected data are processed, form the user behavior data information.
3. the method for advertisement spreading according to claim 2 based on block chain, which is characterized in that it is described to be based on block chain,
Encryption uploads the user behavior data information, and with the corresponding storage of corresponding label, specifically include：
It is witnessed based on dynamic isolation, the corresponding user ID data information of the user behavior data information is isolated；
In a manner of N-modular redundancy distributed storage, the user ID data information is stored by Merkel's root pointer to intelligence
In energy index database；
In user behavior data information described in classification storage to the corresponding database of respective labels, the user behavior data information
It is associated by the Merkel tree in block chain with the user ID data information.
4. the method for advertisement spreading according to claim 3 based on block chain, which is characterized in that further include：
After determining the transmission user behavior data information to the corresponding advertiser end, the advertiser end push is received
Respective advertisement information.
5. a kind of method of advertisement spreading based on block chain is suitable for advertiser end, which is characterized in that including：
Label search solicited message is sent to server, and receives the user list information of server feedback；
According to the user list information, user behavior data information is submitted to buy solicited message；
The user behavior data information for confirming and selling is received, and according to the user behavior data information, push is corresponding
Advertising information is to corresponding user terminal.
6. a kind of advertising & propagating device based on block chain is suitable for user terminal, which is characterized in that including：
Collecting unit, for according to eyeball moving tracing track, acquiring user behavior data information, the user behavior data letter
Breath includes but not limited to personal interest preference information, commercially available behavioural information；
Uploading unit, for being based on block chain, encryption uploads the user behavior data information, and with corresponding label is corresponding deposits
Storage；
Receiving unit, the inquiry message purchased for receiving the user behavior data information, and generate corresponding inquiry circle
Face is shown；
Determination unit, for the operation information according to user for the inquiry interface, it is determined whether send the user behavior
Data information is to corresponding advertiser end.
7. the advertising & propagating device according to claim 6 based on block chain, which is characterized in that the collecting unit packet
It includes：
Subelement is acquired, for according to eyeball moving tracing track, the corresponding position of acquisition eyeball designated position on the screen to be sat
Mark data；
Subelement is processed, for being based on data assets engine, collected data is processed, forms the user behavior data letter
Breath.
8. the advertising & propagating device according to claim 7 based on block chain, which is characterized in that the uploading unit packet
It includes：
Subelement is isolated, for being witnessed based on dynamic isolation, the corresponding user identity number of the user behavior data information is isolated
It is believed that breath；
Storing sub-units, in a manner of N-modular redundancy distributed storage, the user ID data information to be passed through Merkel's root
Value pointer is stored into intelligent index database；
The storing sub-units are additionally operable to：User behavior data information described in classification storage is to the corresponding database of respective labels
In, the user behavior data information is associated by the Merkel tree in block chain with the user ID data information.
9. the advertising & propagating device according to claim 8 based on block chain, which is characterized in that
The receiving unit is additionally operable to：After determining the transmission user behavior data information to the corresponding advertiser end,
Receive the respective advertisement information of the advertiser end push.
10. a kind of advertising & propagating device based on block chain is suitable for advertiser end, which is characterized in that including：
Transmission unit sends label search solicited message to server, and receives the user list information of server feedback；
Unit is submitted, for according to the user list information, user behavior data information being submitted to buy solicited message；
Push unit is believed for receiving the user behavior data information for confirming and selling, and according to the user behavior data
Breath, pushes corresponding advertising information to corresponding user terminal.
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