CN108764970A - Tourism customer communication system and method based on internet and mobile Internet platform - Google Patents

Tourism customer communication system and method based on internet and mobile Internet platform Download PDF

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Publication number
CN108764970A
CN108764970A CN201810411785.XA CN201810411785A CN108764970A CN 108764970 A CN108764970 A CN 108764970A CN 201810411785 A CN201810411785 A CN 201810411785A CN 108764970 A CN108764970 A CN 108764970A
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user
tourism
customer
group chat
live broadcast
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张业坤
刘志超
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South China University of Technology SCUT
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South China University of Technology SCUT
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Priority to CN201810411785.XA priority Critical patent/CN108764970A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/14Travel agencies

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Tourism & Hospitality (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Human Resources & Organizations (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Primary Health Care (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses the tourism customer communication system and methods based on internet and mobile Internet platform.The system comprises live broadcast system, group chat system and Subscriber Management System, the live broadcast system includes net cast and live broadcast in both illustration and text, and the group chat system includes group chat program and chat group, and the two takes into account the online clear one's mind of doubt function of tour guide simultaneously.One is built for tourism customer and tourist enterprise more to disclose, open, effective communication system.Customer obtains travel information in which can obtain more objective reality, and degree of belief rises, and actively propagates tourist enterprise.Tourist enterprise can become more apparent upon customer demand, improve and even release preferably tourism scheme.Present invention optimizes two-way communications between enterprise and customer and customer, and bigger benefit is obtained for enterprise.

Description

Tourism customer communication system and method based on internet and mobile Internet platform
Technical field
The present invention relates to tourist service technical fields, and in particular to a kind of trip based on internet and mobile Internet platform Swim customer communication system and method.
Background technology
Present Internet technology is fast-developing, and website and social software become the primary position that businessman expands market, and pass through Website and with social software release news and and customer communication.Tourism industry is increasingly prosperous, and industrial chain is gradually expanded, and forms " trip Trip+" pattern." internet+" and " tourism+" mutually fusion forms internet tourism business model.
But this business model lacks the direct communication with customer, and customer service is mainly taken between customer and businessman and is complained Both one-to-one and unidirectional communication systems, while the communication between customer lacks.These communication systems produce three major issues: First, subjective opinion of the customer service as enterprise staff position;Second is that customer is difficult to break through space-time boundary understanding tourism content;Third, Enterprise is difficult to the sense of reality for obtaining customer to travelling products.
Under such conditions, the big great development of the social functions of internet and mobile Internet and customer communication system is improved System, directly breaches the communication way of tourist industry, and businessman carries out one-to-one communication in a manner of objective, and customer is built as bridge Intercommunion platform, realize it is more specific, more objectify, more life-stylize, more personalized communicative mode.
Invention content
There is the above problem in the present invention, provide a kind of based on internet and mobile Internet platform in view of the prior art Tourism customer communication system and method, both increased customer to businesses trust degree, improve enterprise public praise, be also convenient for tourist enterprise and obtain Taking customer to reflect improves travelling route.
In order to reach these purposes, the technical solution adopted by the present invention is as follows.
A kind of tourism customer communication system based on internet and mobile Internet platform comprising live broadcast system, group chat System and Subscriber Management System, the live broadcast system include net cast platform and live broadcast in both illustration and text platform, the group chat system packet Group chat program and chat group are included, live broadcast system, group chat system take into account the online clear one's mind of doubt function of tour guide simultaneously.
Further, the live broadcast system includes net cast platform, live broadcast in both illustration and text platform and dependent user management system System, travelling products and tourism customer for publicizing tourist enterprise watch and understand travelling products in depth.
Further, the group chat system includes group chat program, chat group and dependent user management system, is used for trip Trip enterprise collects tourism consumer interest information and is exchanged with tourism customer.
Further, the Subscriber Management System includes user information collection and sorting module, user right judge and pipe Manage module, operation executing module, data service module and consumer taste database, for manage tourism customer permission, information and Interest optimizes management and the tourist enterprise's personalization travelling products of live broadcast system and group chat system.
Further, the user information collection and sorting module are for collecting and arranging relevant user information;
User right judges and management module according to user information for giving and managing its permission;
Operation executing module is for operating the switch of user right and the barrage of user and disengaging;
Data service module is for counting and managing number of users and speech information;
Hobby database is used to that user, that is, passenger's taste data to be selected and be recorded according to barrage or speech information.
A method of utilizing the tourism customer communication system based on internet and mobile Internet platform, packet It includes:
Step 1 introduces live broadcast system, group chat system and Subscriber Management System;
Step 2 collects crowd, pushes group chat program and chat group, is converted into user;
Step 3, tourism process are broadcast live using transport protocol;
Step 4, tourist enterprise's push or user actively enter server selection video, and server is sent to streaming media server again Request, obtains its corresponding video stream, and user obtains and checks video at live streaming interface after permission;
Step 5, user enter direct broadcasting room and corresponding group chat, and user watches tourism real-time live broadcast in real time, and sends problem to backstage, It is legal by auditing, it is stored in database software, then barrage request is sent by server, barrage is shown in live streaming;Scene trip Visitor can express scene feeling in group chat system, be carried out with tourist enterprise interactive;
Step 6, on-the-spot guide check backstage problem and carry out clear one's mind of doubt to user in live broadcast system;
Step 7, live streaming terminate, and it is interactive that administrative staff guide user and tourist to continue in group chat system, while utilizing user information Clearing system arranges the speech of each user, arranges user interest according to speech content and imports hobby database;
Step 8 improves tourism scheme according to hobby database, releases individual character scheme.
Further, the transport protocol includes RTMP, HLS, P2P, TCP or udp protocol.
Compared with prior art, the invention has the advantages that:
The communication system more disclose, open the present invention provides one, effectively travelling between customer and tourist enterprise.Customer Travel information is obtained while more objective reality can be obtained, degree of belief rises, and actively propagates tourist enterprise.Tourist enterprise can be more Customer demand is solved, improves and even releases preferably tourism scheme.This communicative mode optimizes between enterprise and customer and customer Two-way communication obtains bigger benefit for enterprise.
Description of the drawings
Fig. 1 is present invention tourism customer communication system flow schematic diagram;
Fig. 2 is tourism customer communication systematic difference schematic diagram in example;
Fig. 3 is tourism customer communication system architecture schematic diagram in example;
Fig. 4 is that tourist enterprise provides service schematic diagram in example;
Fig. 5 is that potential tourism customer obtains service schematic diagram in example;
Fig. 6 is that scene tourism customer provides and obtains service schematic diagram in example.
Specific implementation mode
The invention will be further described below in conjunction with the accompanying drawings, but the implementation and protection of the present invention are without being limited thereto, need to point out It is that those skilled in the art can refer to the prior art and realize if there is the not special process of detailed description below.
As shown in figure 3, a kind of tourism customer communication system based on internet and mobile Internet platform, including live streaming system System, group chat system and Subscriber Management System, the live broadcast system include net cast platform and live broadcast in both illustration and text platform, the group chat System includes group chat program and chat group, and the two takes into account the online clear one's mind of doubt function of tour guide simultaneously.
The live broadcast system includes net cast and live broadcast in both illustration and text, and net cast includes video input agreement, video output Agreement, server, live streaming interface, barrage background service and user management module;Live broadcast in both illustration and text includes Teletext transmission agreement, chats Its interface and user management module, both of which are used to be broadcast live the B2C communication systems at tourism scene.
Wherein, the video input agreement includes at least one of RTMP, HLS, and the video output protocol includes At least one of P2P, HLS.
The Teletext transmission agreement includes at least one of TCP, UDP.
The group chat system, including group chat program and chat group, the chat program and chat group include picture and text Transport protocol, chat interface and attached user management module, for keeping the communication between tourism customer and potential user System and suggestion are collected.
Wherein, the Teletext transmission agreement includes at least one of TCP, UDP.
Told Subscriber Management System includes user information collection and sorting module, user right judges and management module, Operation executing module, data service module, hobby database, for handling Customer Information and permission.
Such as Fig. 1, the tourism customer communication system flow of this example, including:
Step 1 is inserted into live broadcast system, group chat system and Subscriber Management System.It is embodied as opening public platform in wechat, be inserted into Live streaming, group chat and user management small routine and wechat group is established, builds server.
Step 2 collects crowd, pushes group chat program and chat group, is converted into user.It is embodied as the wechat public Number subscription crowd is collected, pushes small routine and wechat group Quick Response Code, be converted into user.
Step 3, tourism process are broadcast live using transport protocol.
Step 4, tourist enterprise's push or user actively enter server selection video, and server is again to streaming media server Request is sent, obtains its corresponding video stream, user obtains and checks video at live streaming interface after permission.
Step 5, user enter direct broadcasting room and corresponding group chat, and user watches tourism real-time live broadcast in real time, and is sent to backstage Problem, it is legal by auditing, it is stored in database software, then barrage request is sent by server, barrage is shown in live streaming; Live tourist can express scene feeling in group chat system, with user interaction.
Step 6, on-the-spot guide check backstage problem and carry out clear one's mind of doubt to user in live broadcast system.
Step 7, live streaming terminate, and it is interactive that administrative staff guide user and tourist to continue in group chat system, while utilizing user Information reduction system arranges the speech of each user, arranges user interest according to speech content and imports hobby database.
Step 8 improves tourism scheme according to hobby database, releases individual character scheme.
As a kind of application example, tourist enterprise passes through this platform(Original platform)It is inserted into live broadcast system, group chat system and use Family manages system.
Tourist enterprise collects in this platform and converts potential tourism customer to live streaming and group chat system, utilizes user management system System collects potential tourism Customer Information.
Potential tourism customer obtains permission and enters communication system, checks the service that tourist enterprise provides, and understands tourist enterprise The travelling products of supply.
Tourist enterprise provides net cast by associated video transport protocol to potential tourism customer and scene tourism customer Service.
Potential tourism customer and scene tourism customer enter live broadcast system viewing tourism scene by the server of this platform Live streaming.
The service that potential tourism customer is provided by Subscriber Management System sends barrage and links up.
Tourist enterprise manages user in live broadcast system using Subscriber Management System.
Scene tourism customer is by transmitting scene tourism impression in live streaming or group chat system.
Tourist enterprise carries out clear one's mind of doubt to user.
Tourist enterprise is exchanged by the potential tourism customer of group chat system organization with scene tourism customer.
Tourist enterprise relies on Subscriber Management System to handle tourism Customer Information, builds hobby database.
The tourism customer communication systematic difference example of this example, referring to attached drawing 2.
Tourist enterprise, potential tourism customer, scene tourism customer, this platform, third party's service.
Tourist enterprise includes:Industrial and commercial bureau or linked groups accept and are capable of providing the company of tourist service.
Potential tourism customer includes:Enterprise's correlation travelling products are generated with the physical or juridical person of interest.
Live tourism visitor includes:Enjoying the physical or juridical person of enterprise's travelling products.
Third party's service:Travel customer communication system related protocol, server and database, specifically include video input and Output protocol, server, the database third party's service for handling information.
This platform utilizes third party's service structure tourist enterprise, potential tourism customer and scene tourism customer tripartite's ditch thorough cut Logical channel, and provide customer's taste data statistical fractals for tourist enterprise.
Tourist enterprise provides tourism live broadcast service by platform and tourism customer interacts the service of communication, and builds tourism Customer's hobby database.
Potential tourism customer watches tourism live broadcast by this platform and puts question to related travelling products, and and its His potential or live tourism customer links up.
Scene tourism customer is experienced by platform and the tourism of potential tourism customer communication.
The tourism customer communication system architecture schematic diagram of the present invention, referring to attached drawing 3.
Live broadcast system, group chat system, Subscriber Management System.
Live broadcast system includes:Net cast platform, live broadcast in both illustration and text platform, dependent user manage system.
Net cast platform:Net cast service is provided by associated video agreement and server.
Live broadcast in both illustration and text platform:Live broadcast in both illustration and text service is provided by associated transport agreement.
Dependent user manages system:The service collected viewing live streaming user information and manage user right is provided.
Group chat system includes:Group chat program, chat group, dependent user manage system.
Group chat program:Group chat service is provided by corresponding programming and transport protocol.
Chat group:Group chat service is provided by this platform.
Dependent user manages system:The service collected viewing live streaming user information and manage user right is provided.
Subscriber Management System includes:User information collection and sorting module, user right judges and management module, operation are held Row module, data service module, hobby database.
User information collection and sorting module:It collects and arranges relevant user information.
User right judges and management module:It is given according to user information and manages its permission.
Operation executing module:The barrage of switch and user to permission and disengaging operate.
Data service module:Statistics and management number of users and speech information.
Hobby database:It is selected and is recorded according to barrage or speech information.
The tourist enterprise of this example provides service schematic diagram, referring to attached drawing 4.
Tourist enterprise, this platform, travelling products, transmission of video service, Teletext transmission service, subscriber management service.
Tourist enterprise issues transmission of video, Teletext transmission and user management according to related travelling products by this platform and takes Business, and build corresponding wechat group.Customer Information is obtained by subscriber management service simultaneously, and imports hobby database.According to this A little information improve and develop personalized travelling products.
Potential tourism customer obtains service schematic diagram and is specifically included referring to attached drawing 5 in this example:
Potential tourism customer, product query, tourism demand, tourism hobby.
With product query and tourism demand, this platform understands travelling products in depth to potential tourism customer again.Simultaneously Corresponding information is provided, the tourism demand of potential tourism customer is embodied.And exchanged in this platform, propose product to tourist enterprise Query simultaneously provides tourism hobby.
Scene tourism customer provides and obtains service schematic diagram in this example specifically includes referring to attached drawing 6:
Scene tourism customer, travelling products information, tourism memory demand for services.
The travelling products information that scene tourism customer obtains oneself at the scene is issued in this platform, is potential tourism customer Information service is provided.Meanwhile corresponding tourism memory demand for services is obtained by direct broadcast service.
The foregoing is merely preferred embodiments of the present invention, are not intended to limit the claim of the present invention, so All equivalent structures with made by description of the invention and diagramatic content change, and are all contained in the protection domain of this practicality invention It is interior.

Claims (7)

1. a kind of tourism customer communication system based on internet and mobile Internet platform, it is characterised in that be including live streaming System, group chat system and Subscriber Management System, the live broadcast system include net cast platform and live broadcast in both illustration and text platform, the group chat System includes group chat program and chat group, and live broadcast system, group chat system take into account the online clear one's mind of doubt function of tour guide simultaneously.
2. a kind of tourism customer communication system based on internet and mobile Internet platform according to claim 1, It is characterized in that, the live broadcast system includes net cast platform, live broadcast in both illustration and text platform and dependent user management system, for declaring The travelling products and tourism customer for passing tourist enterprise watch and understand travelling products in depth.
3. a kind of tourism customer communication system based on internet and mobile Internet platform according to claim 1, It is characterized in that, the group chat system includes group chat program, chat group and dependent user management system, is received for tourist enterprise Collection tourism consumer interest information is simultaneously exchanged with tourism customer.
4. a kind of tourism customer communication system based on internet and mobile Internet platform according to claim 1, It is characterized in that, the Subscriber Management System includes user information collection and sorting module, user right judges and management module, behaviour Make execution module, data service module and consumer taste database, for managing tourism customer permission, information and interest, optimization The management of live broadcast system and group chat system and tourist enterprise's personalization travelling products.
5. a kind of tourism customer communication system based on internet and mobile Internet platform according to claim 4, It is characterized in that,
The user information collection and sorting module are for collecting and arranging relevant user information;
User right judges and management module according to user information for giving and managing its permission;
Operation executing module is for operating the switch of user right and the barrage of user and disengaging;
Data service module is for counting and managing number of users and speech information;
Hobby database is used to that user, that is, passenger's taste data to be selected and be recorded according to barrage or speech information.
6. a kind of tourism customer's ditch based on internet and mobile Internet platform using as described in any one in claim 1-5 The method of way system, it is characterised in that including:
Step 1 introduces live broadcast system, group chat system and Subscriber Management System;
Step 2 collects crowd, pushes group chat program and chat group, is converted into user;
Step 3, tourism process are broadcast live using transport protocol;
Step 4, tourist enterprise's push or user actively enter server selection video, and server is sent to streaming media server again Request, obtains its corresponding video stream, and user obtains and checks video at live streaming interface after permission;
Step 5, user enter direct broadcasting room and corresponding group chat, and user watches tourism real-time live broadcast in real time, and sends problem to backstage, It is legal by auditing, it is stored in database software, then barrage request is sent by server, barrage is shown in live streaming;Scene trip Visitor can express scene feeling in group chat system, be carried out with tourist enterprise interactive;
Step 6, on-the-spot guide check backstage problem and carry out clear one's mind of doubt to user in live broadcast system;
Step 7, live streaming terminate, and it is interactive that administrative staff guide user and tourist to continue in group chat system, while utilizing user information Clearing system arranges the speech of each user, arranges user interest according to speech content and imports hobby database;
Step 8 improves tourism scheme according to hobby database, releases individual character scheme.
7. according to the method described in claim 6, it is characterized in that, the transport protocol include RTMP, HLS, P2P, TCP or One or more of udp protocol.
CN201810411785.XA 2018-05-02 2018-05-02 Tourism customer communication system and method based on internet and mobile Internet platform Pending CN108764970A (en)

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CN109727558A (en) * 2019-02-25 2019-05-07 上海申茂旅游发展有限公司 A kind of processing system and method for the multi-medium data based on team's voice communication platform
CN113077290A (en) * 2021-04-12 2021-07-06 上海耶汇市场营销策划有限公司 Product advertisement putting system based on-line media propagation

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109727558A (en) * 2019-02-25 2019-05-07 上海申茂旅游发展有限公司 A kind of processing system and method for the multi-medium data based on team's voice communication platform
CN113077290A (en) * 2021-04-12 2021-07-06 上海耶汇市场营销策划有限公司 Product advertisement putting system based on-line media propagation

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Application publication date: 20181106