CN108596675A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN108596675A CN108596675A CN201810398590.6A CN201810398590A CN108596675A CN 108596675 A CN108596675 A CN 108596675A CN 201810398590 A CN201810398590 A CN 201810398590A CN 108596675 A CN108596675 A CN 108596675A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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Abstract
The present invention provides advertisement sending method and devices, are related to advertisement field.Advertisement sending method provided by the invention, first obtain the attribute tags for waiting for advertisement, then, according to wait for the attribute tags of advertisement determine first with reference to launch user group, second is determined with reference to dispensing user group with reference to the attribute tags of advertisement according to other again, later, select the intersection part in the two user groups as target user, advertisement is waited for finally by the transmission of the printer of target user, and then complete advertisement pushing, enable user that can reach advertising page while obtaining the document of oneself printing, improves the susceptibility of user.
Description
Technical field
The present invention relates to advertisement fields, in particular to advertisement sending method and device.
Background technology
Advertisement is the media by certain forms, publicity measures open and that information is widely transmitted to the public.Currently,
Mobile terminal advertisement pattern includes banner, table plague advertisement, primary advertisement etc..Wherein, banner refer on the screen side or
The advertisement of the banner pattern of lower section；Table plague advertisement refers to the pop-up ad for reaching a standard, suspending, occurring before video playing in game；It is former
Raw advertisement is a kind of nearly 2 years emerging advertisement patterns, and premised on leaving user experience alone, scene height is played with advertisement
Fusion, can bring advertiser, flow side and audient tripartite positive effect.
Traditional advertisement processing mode is flow side's advertising display for directly providing advertiser in the page.
Invention content
The purpose of the present invention is to provide advertisement sending method and devices.
In a first aspect, an embodiment of the present invention provides a kind of advertisement sending method, advertisement push system is acted on, the advertisement
Supplying system includes server and multiple printers, and server is connected with each printing function by network/signal wire, this method
Server is acted on, this method includes：
Obtain the attribute tags for waiting for advertisement；
It is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference to dispensing user
Group in user attribute tags with wait for that the attribute tags of advertisement are same or similar；
Second is determined with reference to dispensing user group；The user in user group is launched in second reference to be carried out to object reference advertisement
Cross the user of Value Transformation；The object reference advertisement is to have carried out the advertisement of push；The attribute mark of object reference advertisement
Sign and wait for that the attribute tags of advertisement are same or similar；
Selection had both been present in first with reference to user group is launched, and existed in second with reference to the user's conduct launched in user group
Target user；
Advertisement printed instruction is sent to the target printer corresponding to target user, is carried in advertisement printed instruction and needs to be pushed away
Send advertisement.
With reference to first aspect, an embodiment of the present invention provides the first possible embodiments of first aspect, wherein step
Suddenly advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer printing waits for advertisement packet
It includes：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target
While the document of user, the printing for waiting for advertisement is carried out, and waits for the interior of the content of advertisement and the document of target user
Appearance occurs on same printing paper.
With reference to first aspect, an embodiment of the present invention provides second of possible embodiments of first aspect, wherein step
Suddenly advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer printing waits for advertisement packet
It includes：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target
While the document of user, the printing for waiting for advertisement is carried out, and waits for the interior of the content of advertisement and the document of target user
Appearance occurs on different printing papers.
With reference to first aspect, an embodiment of the present invention provides the third possible embodiments of first aspect, wherein waits for
The attribute tags of advertisement can be that system is treated after advertisement is analyzed by the way of semantic analysis and obtained.
With reference to first aspect, an embodiment of the present invention provides the 4th kind of possible embodiments of first aspect, wherein wide
It further includes user terminal to accuse supplying system, and user terminal is connect by internet or mobile Internet with server, and this method further includes：
The document print request that user terminal is sent out is obtained, document print amount is carried in the document print request；Text
Shelves print request is that user terminal is generated according to the operation of target user；
Advertisement printed amount is calculated according to document print amount；The quantity of advertisement printed amount and the content of advertisement to be printed is in positive
Guan Xing；
It generates advertisement printed instruction and document print instruction is generated according to document print request, carried in advertisement printed instruction
The content of the with good grounds adjusted advertisement to be printed of advertisement printed amount；Or, carried in advertisement printed instruction advertisement printed amount and
The content of advertisement to be printed；
Document print is instructed to target printer and is sent, so that corresponding to target printer printing document print instruction
Document.
Second aspect, the embodiment of the present invention additionally provide a kind of advertisement pushing device, act on advertisement push system, this is wide
It includes server and multiple printers to accuse supplying system, and server is connected with each printing function by network/signal wire, the dress
It installs and is placed in server, which includes：
First acquisition module, for obtaining the attribute tags for waiting for advertisement；
It is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference to dispensing user
Group in user attribute tags with wait for that the attribute tags of advertisement are same or similar；
First determining module, for determining second with reference to dispensing user group；Second is with reference to the user launched in user group
The user of Value Transformation was carried out to object reference advertisement；The object reference advertisement is to have carried out the advertisement of push；Mesh
Mark with reference to advertisement attribute tags with wait for that the attribute tags of advertisement are same or similar；
Selecting module exists in second with reference to dispensing user for selecting both to be present in first with reference to user group is launched
User in group is as target user；
First sending module, for sending advertisement printed instruction to the target printer corresponding to target user, advertisement is beaten
It is carried in print instruction and needs advertisement.
In conjunction with second aspect, an embodiment of the present invention provides the first possible embodiments of second aspect, wherein hair
The module is sent to include：
First transmission unit, for sending advertisement printed instruction to the target printer corresponding to target user, so that mesh
Mark printer print target user document while, carry out the printing for waiting for advertisement, and wait for advertisement content and
The content of the document of target user occurs on same printing paper.
In conjunction with second aspect, an embodiment of the present invention provides second of possible embodiments of second aspect, wherein the
Two transmission units, for sending advertisement printed instruction to the target printer corresponding to target user, so that target printer exists
While printing the document of target user, the printing for waiting for advertisement is carried out, and wait for content and the target user of advertisement
The content of document occurs on different printing papers.
In conjunction with second aspect, an embodiment of the present invention provides the third possible embodiments of second aspect, wherein waits for
The attribute tags of advertisement can be that system is treated after advertisement is analyzed by the way of semantic analysis and obtained.
In conjunction with second aspect, an embodiment of the present invention provides the 4th kind of possible embodiments of second aspect, wherein wide
It further includes user terminal to accuse supplying system, and user terminal is connect by internet or mobile Internet with server, which further includes：
Second acquisition module, the document print request sent out for obtaining user terminal are taken in the document print request
With document print amount；Document print request is that user terminal is generated according to the operation of target user；
Computing module, for calculating advertisement printed amount according to document print amount；Advertisement printed amount is interior with advertisement to be printed
The being proportionate property of quantity of appearance；
Generation module, for generating advertisement printed instruction and generating document print instruction, advertisement according to document print request
The content according to the adjusted advertisement to be printed of advertisement printed amount is carried in print command；Or, being carried in advertisement printed instruction
There is the content of advertisement printed amount and advertisement to be printed；
Second sending module is sent for instructing document print to target printer, so that target printer printing text
Document corresponding to shelves print command.
Advertisement sending method provided in an embodiment of the present invention first obtains and waits for the attribute tags of advertisement, then, according to waiting for
The attribute tags of advertisement determine first with reference to dispensing user group, and are determined according to other attribute tags with reference to advertisement
Second with reference to user group is launched, and later, selects intersection part in the two user groups as target user, finally by mesh
The printer transmission of mark user waits for advertisement, and then completes advertisement pushing so that user can obtain oneself printing
Advertising page can be reached while document, improve the susceptibility of user.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment cited below particularly, and coordinate
Appended attached drawing, is described in detail below.
Description of the drawings
In order to illustrate the technical solution of the embodiments of the present invention more clearly, below will be to needed in the embodiment attached
Figure is briefly described, it should be understood that the following drawings illustrates only certain embodiments of the present invention, therefore is not construed as pair
The restriction of range for those of ordinary skill in the art without creative efforts, can also be according to this
A little attached drawings obtain other relevant attached drawings.
Fig. 1 shows the fundamental system for the advertisement push system that the advertisement sending method that the embodiment of the present invention is provided is acted on
System Organization Chart；
Fig. 2 shows the basic flow charts for the advertisement sending method that the embodiment of the present invention is provided；
Fig. 3 shows the details flow chart for the advertisement sending method that the embodiment of the present invention is provided；
Fig. 4 shows the optimization system for the advertisement push system that the advertisement sending method that the embodiment of the present invention is provided is acted on
System Organization Chart；
Fig. 5 shows the schematic diagram for the server that the embodiment of the present invention is provided.
Specific implementation mode
Below in conjunction with attached drawing in the embodiment of the present invention, technical solution in the embodiment of the present invention carries out clear, complete
Ground describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Usually exist
The component of the embodiment of the present invention described and illustrated in attached drawing can be arranged and be designed with a variety of different configurations herein.Cause
This, the detailed description of the embodiment of the present invention to providing in the accompanying drawings is not intended to limit claimed invention below
Range, but it is merely representative of the selected embodiment of the present invention.Based on the embodiment of the present invention, those skilled in the art are not doing
The every other embodiment obtained under the premise of going out creative work, shall fall within the protection scope of the present invention.
With the development of network technology, the approach of advertizing is no longer confined to outdoor advertising, paper media's advertisement, also occurs successively
E-advertising, and e-advertising has iteration updating decision, replaces fireballing advantage.Currently, the usage amount of e-advertising
It is increasing.The push of e-advertising is typically to occur when user clicks to enter some electronic interface, for example, user
When clicking to enter some portal website, which will float directly in current interface shows an advertisement.Compare again
Such as, user just will appear an advertisement when completing payment using cell phone application.E-advertising can be with when launching
According to the attribute of user come the change ad content of adaptability, to make the advertisement launched be more suitable for user.In contrast, paper media
The dispensing levels of precision of advertisement is with regard to relatively low, because the audience of paper media can not be determined accurately.
But the present inventors considered that although the dispensing accuracy of e-advertising is than paper media's advertisement higher, the application hair
A person of good sense thinks that paper media's advertisement still can be improved.In turn, as shown in Fig. 2, this application provides a kind of advertisement sending method,
This method acts on advertisement push system as shown in Figure 1, which includes server and multiple printers, service
Device is connected with each printing function by network/signal wire, and this method acts on server, and this method comprises the following steps：
S101 obtains the attribute tags for waiting for advertisement；
S102 is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference to throwing
It puts the attribute tags of the user in user group and waits for that the attribute tags of advertisement are same or similar；
S103 determines second with reference to dispensing user group；The user that second reference is launched in user group is wide to object reference
Accuse the user for carrying out Value Transformation；The object reference advertisement is to have carried out the advertisement of push；Object reference advertisement
Attribute tags with wait for that the attribute tags of advertisement are same or similar；
S104, selection be both present in first with reference to user group is launched, and had existed in second with reference to the use launched in user group
Family is as target user；
S105 sends advertisement printed instruction to the target printer corresponding to target user, is carried in advertisement printed instruction
Need advertisement, so that target printer printing waits for advertisement.
In above-mentioned steps S101, the attribute tags for waiting for advertisement are obtained, in fact, the basis that this programme is realized is pair
Each advertisement (including waiting for advertisement and advertisement) adds attribute tags, and adds attribute mark to each user
Label.Wherein, the content of the attribute tags of advertisement can be identical as the content of the attribute tags of user, can also be different.Than
Such as, the attribute tags of advertisement and the attribute tags of user may each be old, move, hyperglycemia；For another example, can be user/
Advertisement increases customized attribute tags (attribute tags for being primarily referred to as non-standard or unformatted), for example " noon does not eat
This label that will not generally use of meal ".
In the following, the attribute tags to the advertisement that may be used briefly are enumerated：Automobile, food and drink, shopping, life clothes
Business, amusement and recreation, game, education and medical care, finance, other.
In the following, the attribute tags to the user that may be used briefly are enumerated：Gender (man, female), the age (before 70,
After 70, it is after 80s, after 90s, after 00, after 10), occupation (teacher, pupil, junior school student, high school student, university student, state-owned enterprise, civil servant,
Financial circles, manufacturing industry, service trade, IT, media, food and drink, medical treatment, sport, beauty beauty, education, communications and transportation, trade), interest
Hobby (cuisines, movement, tourism, residence, Quadratic Finite Element, film, shopping, photography, reading, massage, beauty, pet, square dance, number,
Finance and money management, game, health care, clothes, household, social activity), animation (it is unmarried, in love, newly-married, give birth to children, Zi Nvjiao
Educate), place city, family income (3K is hereinafter, 3K-8K, 8K-12K, 12K-20K, 20K or more).
In step S102, the attribute tags of each user in the first reference dispensing user group determined are and wait pushing
The attribute tags of advertisement are same or similar.Herein identical is similar to refer to belonging to it is well understood that attribute tags are just the same
Although the literature record of property label is not just the same, but related.
Two related examples of attribute tags are set forth below：
" drinks " of first example, the superior and the subordinate's association, such as an attribute tags, second attribute tags is " red
Wine ", it may be considered that the two attribute tags are similar；
" young woman " of second example, logic association, such as an attribute tags, second attribute tags are " beautiful
Adornment ", it may be considered that the two attribute tags are similar.
Can directly judge to obtain it should be noted that two attribute tags are identical, but two attribute tags whether
The similar algorithm for needing to see internal system, therefore, above-mentioned two enumerated example are only exemplary, and not necessarily show this
Label in two examples is inevitable similar in practice, and the protection domain of patent should not be also limited with this.
In step S103, it is thus necessary to determine that be second with reference to launch user group.Wherein, involved object reference advertisement
It is the advertisement for having carried out push, the push that carried out herein is referred to by printing the advertisement in printer
(such as push was completed by executing step S105；But it is not necessarily on the target printer corresponding to target user and printed this
Advertisement can also be that the advertisement printed on the printer corresponding to other users is considered to have carried out the advertisement of push).
For example, the advertisement printed instruction corresponding to dress advertisements A is sent out to printer A, and make printer A according to advertisement printed finger
Enable the printing for completing dress advertisements, so that it may to think that dress advertisements A is that the advertisement push (has pushed wide
It accuses).It is, the advertisement for having carried out push is the advertisement printed by the printer of designated user.
It is similar with the same or analogous judgment mode of the attribute tags in step S102, in step S103, target ginseng
It examines the attribute tags of advertisement and waits for that the attribute tags of advertisement are same or similar and can also judge in the same fashion, herein
Not repeated explanation.
Value Transformation in step S103 refers to user after having read the advertisement, and consumption is produced due to the advertisement
Behavior.For example, carrying the Quick Response Code of product in purchase advertisement in advertisement, user carries out after the Quick Response Code in scanning advertisement
Purchase then illustrates to produce conversion behavior.
Finally, in step S104, obtained two user groups in step S102 and S103 are taken into intersection, that is, select
It selects and is present in first with reference to user group is launched, exist in second with reference to the user launched in user group as target user.
In turn, in step S105, by sending advertisement printed instruction to the target printer corresponding to target user, so that target is beaten
The printing of print machine waits for advertisement.Correspondence herein refers to that the printer of target user institute user or target user may
The printer that can be used.Target user herein can be an actual user, can also be multiple actual make
User, similar, target printer may also mean that some printer, or refer to multiple printers.Step S105 is being held
After row, system should will also wait for that advertisement is changed to carry out the advertisement of push, so that next time executes step again
It, can be using the advertisement as object reference advertisement when S103.
Method provided herein is finally sent advertisement to target printer and is beaten by the execution of step S101-S105
Print instruction, so that target printer printing waits for advertisement so that user is taking the same of the document of oneself printing away from printer
When, the advertisement of printing can also be taken away, by using the mode of such advertisement so that the guarantor that advertisement can be more permanent
It deposits, improves the existence time of advertisement, and improve the push precise degrees of advertisement.
In step S101, wait for that the attribute tags of advertisement can be that system treats push extensively by the way of semantic analysis
What announcement obtained after being analyzed can also be to use the mode of handmarking to wait for the increased attribute tags of advertisement；And or
Person is first to be added up by the way of semantic analysis, is corrected by the way of manual amendment again later.
It is, wait for the attribute tags of advertisement be by treat the text of advertisement (such as advertisement be display advertising,
Then text refers to the picture of advertisement；If advertisement is video, then text refer to advertisement complete video or some/it is more
The voice of a video frame picture or video) carry out semantic analysis after obtain.If it is to video frame picture or video
Carry out semantic analysis, then can be system automatically to some video frame picture carry out image recognition, according to recognize be located at regard
Object in frequency frame picture determines the result (i.e. attribute tags) of semantic analysis.
Can be completed while printer prints normal document to improve the susceptibility of user in step S105
The printing of advertisement.
In turn, step S105 can be executed as follows：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target
While the document of user, the printing for waiting for advertisement is carried out.
It by the document of target user and waits for advertisement while printing, can user also can while taking document away
Take advertisement away, such target user can also read advertisement while reading documents, ensure that advertisement can be by
It reads.The advertisement sending method is to have carried out advertisement printed, herein advertisement printed and literary while carrying out document print
Shelves printing sequencing can not limit, can also be advanced row document print, after document print again into
Row is advertisement printed.
Under normal conditions, in order to avoid interference user reads, the interior of the content of advertisement and the document of target user is waited for
Appearance should be printed on different paper, that is, will not only occur the content for waiting for advertisement on the same paper, but also
There is the content of the document of target user.Certainly, as needed, can both occur waiting in advertisement on same a piece of paper
Hold, and the content of the document of target user occurs.
Step S105 can be executed as follows：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target
While the document of user, the printing for waiting for advertisement is carried out, and waits for the interior of the content of advertisement and the document of target user
Appearance occurs on same printing paper；
Or, step S105 can be executed as follows：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target
While the document of user, the printing for waiting for advertisement is carried out, and waits for the interior of the content of advertisement and the document of target user
Appearance occurs on different printing papers.
Wherein, wait for what the content of the content of advertisement and the document of target user occurred referring on different printing papers
Be, without existed simultaneously on any printing paper wait for advertisement content and target user document content.It waits pushing
The content of advertisement and the content of the document of target user occur referring on an at least printing paper on same printing paper
Occur waiting for that the content (can be partial content) of advertisement and the content (can be partial content) of the document of target user exist
Occur on same printing paper.
Wherein, the document of target user refers to that target user sends instruction to target printer, so that target printer
The document printed.The document can be the document of literal type, can also be the document of picture/mb-type, can also be word
The document of+picture/mb-type can also be other kinds of to send out the document that is printed of instruction by target user.
Such as explanation hereinbefore, method provided herein acts on the server in each supplying system, in turn, when
When the server sends advertisement printed instruction, should select with server be in long connection status (printer be in it is online/network
State) printer sent, in such manner, it is possible to ensure that printer can smoothly receive advertisement printed instruction.
In turn, method provided herein further includes：
It searches in the corresponding multiple printers of target user, the printer being online is as target printer.
Further, advertisement push system involved in method provided herein can further include user
End, user terminal is connect by internet or mobile Internet with server, as shown in figure 3, method provided herein is also wrapped
Include following steps：
S201 obtains the document print request that user terminal is sent out, document print is carried in the document print request
Amount；Document print request is that user terminal is generated according to the operation of target user；
S202 calculates advertisement printed amount according to document print amount；The quantity of advertisement printed amount and the content of advertisement to be printed
Being proportionate property；
S203 generates advertisement printed instruction and generates document print instruction, advertisement printed instruction according to document print request
In carry content according to the adjusted advertisement to be printed of advertisement printed amount；It is beaten or, carrying advertisement in advertisement printed instruction
The content of print amount and advertisement to be printed；
Document print is instructed to target printer and is sent by S204, so that target printer printing document print instructs institute
Corresponding document.
In turn, S201-S203 through the above steps so that after execution, printer can will be according to advertisement by step S105
The dump of the adjusted advertisement to be printed of printing amount comes out, no matter it is, being carried in advertisement printed instruction according to wide
Accuse the adjusted advertisement to be printed of printing amount content or advertisement printed instruction in carry advertisement printed amount and to be printed wide
The content of announcement, what printer printed is all the content according to the adjusted advertisement to be printed of advertisement printed amount.
In step S201, the user terminal that sends out document print request is used in target user, that is, in document
Print request is generated by target user by operating user terminal.
Document print amount is not only usually carried in the document print request that user terminal is sent out, or may not
Document print amount directly is carried, but is obtained after needing server (executive agent of step S201-S204) to be calculated
's.But under normal conditions, typically at least carried there are two types of data in document print request, be respectively document print content (if you need to
The direct requirements such as word, figure, the number to be printed reflected content on paper) and document print format (such as document
It prints the influences such as the specification of paper, printing number used in word or digital print position, printing in content and prints shape
The parameter of formula)；Wherein, it in document print format can include document print amount, or can be with according to document print format
Calculate document print amount.For example carry every part of number of print pages in document print format and print number, then, so that it may with
The total amount of number of print pages is calculated according to every part of number of print pages and printing number, the total amount of the number of print pages is exactly document print
Amount.It is direct or indirect namely in document print request to carry document print amount.
In step S202, advertisement printed amount is calculated according to document print amount primarily to controlling the more of ad content
Few, if user only prints page of document, and system has printed the advertisements of page 10 simultaneously, then user will necessarily be very bored, at this point,
Advertisement printed amount then should be controlled according to document print amount.Under normal conditions, document print amount and wide can be preset in server
The conversion scale for accusing printing amount, according to preset quantity, so that it may to calculate advertisement printed amount, for example often print page 10 paper
Document just prints the advertisement of the paper of page 1.Advertisement printed amount is determined that document print amount is more, then advertisement by document print amount
Printing amount is more, that is, being proportionate property of the two.
For example, when document print amount is page 12, and the conversion scale of document print amount and advertisement printed amount is 10:When 1, then
Determining advertisement printed amount is exactly page 1.2, that is, this needs the advertisement to be printed of printing page 1.2.
Then it is to generate advertisement printed instruction and document print instruction, in fact, generated in step S203 in step S203
Advertisement printed instruction and document print instruction generate when can be different, need to ensure is to send out advertisement printed instruction
Before, advertisement printed instruction is generated, and before document print instruction generates, document print is instructed and is generated.
Later in step S105, complete to send appointing for advertisement printed instruction to the target printer corresponding to target user
Business, so that target printer only prints the content according to the adjusted advertisement to be printed of advertisement printed amount；And in step S204
In, it completes to instruct document print into the sending the task from printing to target printer, so that target printer printing document print refers to
Enable the content of corresponding document.
Corresponding with the above method, present invention also provides a kind of advertisement pushing devices, act on advertisement push system,
The advertisement push system includes server and multiple printers, and server is connected with each printing function by network/signal wire,
The device is set in server, which includes：
First acquisition module, for obtaining the attribute tags for waiting for advertisement；
It is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference to dispensing user
Group in user attribute tags with wait for that the attribute tags of advertisement are same or similar；
First determining module, for determining second with reference to dispensing user group；Second is with reference to the user launched in user group
The user of Value Transformation was carried out to object reference advertisement；The object reference advertisement is to have carried out the advertisement of push；Mesh
Mark with reference to advertisement attribute tags with wait for that the attribute tags of advertisement are same or similar；
Selecting module exists in second with reference to dispensing user for selecting both to be present in first with reference to user group is launched
User in group is as target user；
First sending module, for sending advertisement printed instruction to the target printer corresponding to target user, so that mesh
Mark printer printing waits for advertisement.
Preferably, sending module includes：
First transmission unit, for sending advertisement printed instruction to the target printer corresponding to target user, so that mesh
Mark printer print target user document while, carry out the printing for waiting for advertisement, and wait for advertisement content and
The content of the document of target user occurs on same printing paper.
Preferably, sending module includes：
Second transmission unit, for sending advertisement printed instruction to the target printer corresponding to target user, so that mesh
Mark printer print target user document while, carry out the printing for waiting for advertisement, and wait for advertisement content and
The content of the document of target user occurs on different printing papers.
Preferably, wait for the attribute tags of advertisement can be system treated by the way of semantic analysis advertisement into
It is obtained after row analysis.
Preferably, advertisement push system further includes user terminal, and user terminal passes through internet or mobile Internet and server
Connection, the device further include：
Second acquisition module, the document print request sent out for obtaining user terminal are taken in the document print request
With document print amount；Document print request is that user terminal is generated according to the operation of target user；
Computing module, for calculating advertisement printed amount according to document print amount；Advertisement printed amount is interior with advertisement to be printed
The being proportionate property of quantity of appearance；
Generation module, for generating advertisement printed instruction and generating document print instruction, advertisement according to document print request
The content according to the adjusted advertisement to be printed of advertisement printed amount is carried in print command；Or, being carried in advertisement printed instruction
There is the content of advertisement printed amount and advertisement to be printed；
Second sending module is sent for instructing document print to target printer, so that target printer printing text
Document corresponding to shelves print command.
It is corresponding with the above method, present invention also provides a kind of nonvolatile computer storage media, the calculating
Machine storage medium is stored with computer executable instructions, which can perform in above-mentioned any means embodiment
Advertisement sending method.
As shown in figure 5, the embodiment of the present application also provides server, which includes：Processor 51, memory
52 and bus 55, memory 52, which is stored with, to be executed instruction, and when device is run, passes through bus between processor 51 and memory 52
The step of 55 communications, processor 51 executes the advertisement sending method as the aforementioned stored in memory 52.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in a computer read/write memory medium.Based on this understanding, technical scheme of the present invention is substantially in other words
The part of the part that contributes to existing technology or the technical solution can be expressed in the form of software products, the meter
Calculation machine software product is stored in a storage medium, including some instructions are used so that a computer equipment (can be
People's computer, server or network equipment etc.) it performs all or part of the steps of the method described in the various embodiments of the present invention.
And storage medium above-mentioned includes：USB flash disk, mobile hard disk, read-only memory (ROM, Read-Only Memory), arbitrary access are deposited
The various media that can store program code such as reservoir (RAM, Random Access Memory), magnetic disc or CD.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. a kind of advertisement sending method, which is characterized in that act on advertisement push system, which includes server
With multiple printers, server is connected with each printing function by network/signal wire, and this method acts on server, the party
Method includes：
Obtain the attribute tags for waiting for advertisement；
It is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference in dispensing user group
User attribute tags with wait for that the attribute tags of advertisement are same or similar；
Second is determined with reference to dispensing user group；The user that second reference is launched in user group is to carry out valence to object reference advertisement
It is worth the user of conversion；The object reference advertisement is to have carried out the advertisement of push；The attribute tags of object reference advertisement with
Wait for that the attribute tags of advertisement are same or similar；
Selection had both been present in first with reference to user group is launched, and existed in second with reference to the user launched in user group as target
User；
Advertisement printed instruction is sent to the target printer corresponding to target user, is carried in advertisement printed instruction and needs to be pushed extensively
It accuses.
2. according to the method described in claim 1, it is characterized in that, step is sent to the target printer corresponding to target user
Advertisement printed instruction, so that target printer printing waits for that advertisement includes：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target user
Document while, carry out the printing for waiting for advertisement, and wait for that the content of advertisement and the content of the document of target user exist
Occur on same printing paper.
3. according to the method described in claim 1, it is characterized in that, step is sent to the target printer corresponding to target user
Advertisement printed instruction, so that target printer printing waits for that advertisement includes：
Advertisement printed instruction is sent to the target printer corresponding to target user, so that target printer is in printing target user
Document while, carry out the printing for waiting for advertisement, and wait for that the content of advertisement and the content of the document of target user exist
Occur on different printing papers.
4. according to the method described in claim 1, it is characterized in that, waiting for that the attribute tags of advertisement can be that system uses language
The mode of justice analysis, which is treated, to be obtained after advertisement is analyzed.
5. according to the method described in claim 1, it is characterized in that, advertisement push system further includes user terminal, user terminal passes through
Internet or mobile Internet are connect with server, and this method further includes：
The document print request that user terminal is sent out is obtained, document print amount is carried in the document print request；Document is beaten
Print request is that user terminal is generated according to the operation of target user；
Advertisement printed amount is calculated according to document print amount；The quantity of advertisement printed amount and the content of advertisement to be printed is proportionate
Property；
It generates advertisement printed instruction and document print instruction is generated according to document print request, root is carried in advertisement printed instruction
According to the content of the adjusted advertisement to be printed of advertisement printed amount；Or, carrying advertisement printed amount in advertisement printed instruction and waiting beating
Print the content of advertisement；
Document print is instructed to target printer and is sent, so that the text that target printer printing document print instruction is corresponding
Shelves.
6. a kind of advertisement pushing device, which is characterized in that act on advertisement push system, which includes server
With multiple printers, server is connected with each printing function by network/signal wire, which is set in server, should
Device includes：
First acquisition module, for obtaining the attribute tags for waiting for advertisement；
It is to wait for that advertisement determines first with reference to dispensing user group in the way of attributes match；First with reference in dispensing user group
User attribute tags with wait for that the attribute tags of advertisement are same or similar；
First determining module, for determining second with reference to dispensing user group；The user that second reference is launched in user group is to mesh
Mark carried out the user of Value Transformation with reference to advertisement；The object reference advertisement is to have carried out the advertisement of push；Target is joined
It examines the attribute tags of advertisement and waits for that the attribute tags of advertisement are same or similar；
Selecting module exists in second with reference in dispensing user group for selecting both to be present in first with reference to user group is launched
User as target user；
First sending module, for sending advertisement printed instruction, advertisement printed finger to the target printer corresponding to target user
It is carried in order and needs advertisement.
7. device according to claim 6, which is characterized in that sending module includes：
First transmission unit, for sending advertisement printed instruction to the target printer corresponding to target user, so that target is beaten
Print machine carries out the printing for waiting for advertisement, and wait for the content and target of advertisement while printing the document of target user
The content of the document of user occurs on same printing paper.
8. device according to claim 6, which is characterized in that sending module includes：
Second transmission unit, for sending advertisement printed instruction to the target printer corresponding to target user, so that target is beaten
Print machine carries out the printing for waiting for advertisement, and wait for the content and target of advertisement while printing the document of target user
The content of the document of user occurs on different printing papers.
9. device according to claim 6, which is characterized in that wait for that the attribute tags of advertisement can be that system uses language
The mode of justice analysis, which is treated, to be obtained after advertisement is analyzed.
10. device according to claim 6, which is characterized in that advertisement push system further includes user terminal, and user terminal passes through
Internet or mobile Internet are connect with server, which further includes：
Second acquisition module, the document print request sent out for obtaining user terminal carry in the document print request
Document print amount；Document print request is that user terminal is generated according to the operation of target user；
Computing module, for calculating advertisement printed amount according to document print amount；Advertisement printed amount and the content of advertisement to be printed
Being proportionate property of quantity；
Generation module, it is advertisement printed for generating advertisement printed instruction and generating document print instruction according to document print request
The content according to the adjusted advertisement to be printed of advertisement printed amount is carried in instruction；Or, being carried in advertisement printed instruction wide
Accuse the content of printing amount and advertisement to be printed；
Second sending module is sent for instructing document print to target printer, so that target printer printing document is beaten
The corresponding document of print instruction.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810398590.6A CN108596675B (en) | 2018-04-28 | 2018-04-28 | Advertisement pushing method and device |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810398590.6A CN108596675B (en) | 2018-04-28 | 2018-04-28 | Advertisement pushing method and device |
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| CN108596675A true CN108596675A (en) | 2018-09-28 |
| CN108596675B CN108596675B (en) | 2020-12-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201810398590.6A Active CN108596675B (en) | 2018-04-28 | 2018-04-28 | Advertisement pushing method and device |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN110335076A (en) * | 2019-07-02 | 2019-10-15 | 深圳市丰巢科技有限公司 | A kind of advertisement delivery method, apparatus, server and storage medium |
| CN111582944A (en) * | 2020-05-14 | 2020-08-25 | 北京金山安全软件有限公司 | Crowd expansion method, device, equipment and storage medium for advertisement |
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| CN106293554A (en) * | 2016-08-15 | 2017-01-04 | 浙江工业大学 | A kind of cloud print system and cloud printer |
| CN107402730A (en) * | 2016-04-21 | 2017-11-28 | 柯尼卡美能达株式会社 | Advertisement providing system, print control system and advertisement providing method |
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| CN105869021A (en) * | 2016-04-05 | 2016-08-17 | 乐视控股（北京）有限公司 | Internet advertisement putting method and apparatus |
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Also Published As
| Publication number | Publication date |
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| CN108596675B (en) | 2020-12-11 |
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