CN108564411A - A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement - Google Patents
A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement Download PDFInfo
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- CN108564411A CN108564411A CN201810353101.5A CN201810353101A CN108564411A CN 108564411 A CN108564411 A CN 108564411A CN 201810353101 A CN201810353101 A CN 201810353101A CN 108564411 A CN108564411 A CN 108564411A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41422—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance located in transportation means, e.g. personal vehicle
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Abstract
This application provides a kind of vehicle-mounted methods and car-mounted display equipment for playing advertisement, in the program, vehicle-mounted display terminal can obtain the relevant information about vehicle, the state of vehicle can be judged according to these relevant informations, so that it is determined that current state, only when current state meets preset state, vehicle-mounted display terminal plays advertisement to user, rather than vehicle-mounted display terminal all can play advertisement to user in any case, since preset state can be set according to the scene actually driven a vehicle, such as can be some states for not interfering with the normal driving behavior of occupant, thus vehicle-mounted display terminal does not interfere with normal driving behavior when playing advertisement, avoid result in the generation of dangerous situation.
Description
Technical field
This application involves information technology field more particularly to a kind of vehicle-mounted methods and vehicle-mounted display terminal for playing advertisement.
Background technology
With China's development of automobile industry, household person vehicle quantity is on the increase, this consumer goods of automobile exist
It is more and more universal in daily life, the fast development of internet technique and mobile communication network technology in addition, vehicle
Realize that the car networking epoch of Network Information interconnection gradually arrive.However, main car networking technology to be applied in current vehicle,
Typically the online streaming media service such as online navigation, online vehicle-mounted music are provided to interior driver and passenger by mobile communications network
It services, the car networking application in the information interaction level of vehicle.
All there is vehicle-mounted display terminal, such as middle control large-size screen monitors or other rear display screens filled on current major part vehicle
Deng the medium that these vehicle-mounted display terminals can be launched as advertisement.Compared to metope advertisement, lamp box advertisement, television advertising
For traditional advertisement form, by vehicle-mounted display terminal launch the Spreading and diffusion that has of advertisement is rapid, appearance form is abundant,
Advertising information conveys the particular advantages such as sufficiently complete, to be easier by businessman and favor.It is contemplated that the scene of driving
Limitation may influence whether the normal driving behavior of occupant regardless of the random broadcasting advertisement of occasion, even result in dangerous hair
It is raw.
Apply for content
The purpose of the application is to provide a kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement.
To achieve the above object, this application provides a kind of methods playing advertisement in vehicle-mounted display terminal, wherein the party
Method includes：
Vehicle-mounted display terminal obtains the relevant information about vehicle；
The vehicle-mounted display terminal determines current state according to the relevant information；
The vehicle-mounted display terminal plays advertisement when the current state meets preset state, to user.
Another aspect based on the application additionally provides a kind of vehicle-mounted display terminal for playing advertisement, wherein the vehicle
Carrying display terminal includes：
Data obtaining module, for obtaining the relevant information about vehicle；
Message processing module, for determining current state according to the relevant information；
Playing module is played for the vehicle-mounted display terminal when the current state meets preset state to user
Advertisement.
In addition, the embodiment of the present application also provides a kind of vehicle-mounted display terminals for playing advertisement, wherein this is vehicle-mounted aobvious
Show that terminal includes：
Processor；And
One or more machine readable medias of machine readable instructions are stored with, when the processor execution machine can
When reading instruction so that the equipment executes the aforementioned method for playing advertisement in vehicle-mounted display terminal.
In scheme provided by the present application, vehicle-mounted display terminal can obtain the relevant information about vehicle, according to these phases
The state of vehicle can be judged by closing information, so that it is determined that current state, only when current state meets preset state,
Vehicle-mounted display terminal plays advertisement to user, rather than vehicle-mounted display terminal all can play advertisement to user in any case, by
It can be set according to the scene actually driven a vehicle in preset state, such as can be the normal driving for not interfering with occupant
Some states of behavior, thus vehicle-mounted display terminal do not interfere with normal driving behavior when playing advertisement, avoid result in danger
The occurrence of dangerous.
Description of the drawings
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 shows a kind of process flow of method playing advertisement in vehicle-mounted display terminal provided by the embodiments of the present application
Figure；
Fig. 2 shows logic flow diagrams when determining current state in the embodiment of the present application according to relevant information；
Fig. 3 shows a kind of structural representation for playing the vehicle-mounted display terminal of advertisement provided by the embodiments of the present application
Figure；
Fig. 4 shows that a kind of hardware configuration of vehicle-mounted display terminal for playing advertisement provided by the embodiments of the present application shows
It is intended to；
Fig. 5 shows a kind of structural schematic diagram of terminal device provided by the embodiments of the present application；
Same or analogous reference numeral represents same or analogous component in attached drawing.
Specific implementation mode
The application is described in further detail below in conjunction with the accompanying drawings.
The embodiment of the present application provides a kind of method playing advertisement in vehicle-mounted display terminal, and this method can make vehicle-mounted
Display terminal plays advertisement only under preset state to user, thus avoids influencing normal driving behavior.This method is held
Row main body is vehicle-mounted display terminal, and the specific implementation of the vehicle-mounted display terminal can be mounted to all kinds of displays in vehicle
Screen, such as the display screen of vehicle centre console, all kinds of rear display screens etc. filled.
Fig. 1 shows the process flow of the method provided by the embodiments of the present application that advertisement is played in vehicle-mounted display terminal, packet
Include following processing step：
Step S101, vehicle-mounted display terminal obtain the relevant information about vehicle.Wherein, it is about the relevant information of vehicle
Refer to various information related with the vehicle of the vehicle-mounted display terminal is mounted with, such as can include but is not limited to the CAN by vehicle
Bus message that bus obtains, the movement state information of vehicle, on vehicle-mounted display terminal application software running state information etc.
One or more of information.
If desired bus message is obtained, then the vehicle-mounted display terminal needs are connect with the CAN bus of vehicle, such as are passed through
One CAN transceiver (CAN Transceiver) connect with the CAN bus of vehicle, includes automobile gear level with acquisition, speed, turns
Bus message including speed etc..And the motion state of the vehicle can pass through the equipment such as 3-axis acceleration sensor or gyroscope
It is detected, 3-axis acceleration sensor or gyroscope can be built in the vehicle-mounted display terminal, can be external and pass through
It is wired or wirelessly communicated with vehicle-mounted display terminal, to provide the movement state information detected.And it is vehicle-mounted aobvious
Show that the operating status of application software in terminal can be then detected by the system of vehicle-mounted display terminal, such as vehicle-mounted display terminal
Use Android system, then can by the service of Android system calling system come monitor navigation application software currently whether
It is in running order.
Step S102, vehicle-mounted display terminal determine current state according to the relevant information.Some embodiments of the present application
In, vehicle-mounted display terminal can be judged in local according to relevant information when determining current state by vehicle-mounted display terminal,
Can also be to be judged by cloud server after relevant information is uploaded to cloud server by car-mounted terminal.
If local judge, vehicle-mounted display terminal can be handled the relevant information in local, with the current shape of determination
State.For example, in some embodiments of the present application, decision logic is as shown in Fig. 2, first determine whether current gear, if P
(Parking) shelves or N (Neutral) shelves it may be considered that current vehicle is in driving states, and then judge car-mounted display end
Whether end currently has navigation software to be currently running, if so, then determining that current state is state one；If no navigation software is being transported
Row, it is determined that current state is state two.If current gear is D (Drive) shelves or R (Reverse) shelves, then it represents that vehicle
It may advance or move backward, and then can further judged according to current speed, such as when speed is higher than some threshold value
When (such as 5km/h), it is determined that current state is state three；It, can be with according to whether there is navigation if speed is higher than less than threshold value
Software is currently running, and judgement current state is state four or state five.
Here, those skilled in the art will be understood that the mode of above-mentioned determining current state is only for example, other are existing
Or the other manner being likely to occur from now on is such as applicable to the present invention, should also be included within the scope of the present invention, and herein
It is incorporated herein by reference.
If being judged by high in the clouds, the relevant information can be uploaded to cloud server by vehicle-mounted display terminal, so that
Cloud server determines current state according to the relevant information of upload, and notifies the vehicle-mounted display terminal.The cloud service
For device when determining current state, mode can also be similar with when locally judging, details are not described herein again.
When being judged by high in the clouds, vehicle-mounted display terminal is needed with cloud server into row data communication, for example, by using
4G networks are into row data communication, it is contemplated that the cost of communication and communication may caused by data it is unreliable (such as loss of data,
Situations such as delay), in some embodiments of the present application, vehicle-mounted display terminal can store the relevant information got recently, incite somebody to action this
The relevant information of secondary acquisition is compared with the preceding relevant information once obtained, if it is different, then by the relevant information of this acquisition
It is uploaded to cloud server, so that cloud server determines current state according to the relevant information of upload, and is notified described vehicle-mounted
Display terminal.And when the relevant information of this acquisition is identical as the preceding relevant information once obtained, then it represents that current state
It will not change, therefore may not need transmission data, thereby reduce unnecessary data communication.
For example, the relevant information once obtained before vehicle-mounted display terminal includes：Current gear is P grades, is currently running navigation
Software；If this relevant information obtained does not change, judged without uploading cloud server, directly uses upper one
Secondary cloud server returns the result.If this relevant information obtained is：Current gear is in D grades, and not running is led
Boat software determines current state by cloud server then there is still a need for cloud server is uploaded to according to the relevant information of upload, and
Notify the vehicle-mounted display terminal.
Step S103, when the current state meets preset state, vehicle-mounted display terminal plays advertisement to user.
Wherein, preset state can be set according to the demand of actual scene, such as several states shown in Fig. 2
In, in order to not influence driver's normal driving, only stops in vehicle or run at a low speed and play when not running navigation software wide
It accuses, then state two and state five can be set as preset state, i.e., only play out advertisement under both states.In addition,
It is contemplated that in the case where not influencing driver using navigation, the advertisement for passenger is played, is not necessarily to consider speed at this time, it can
Only to consider whether using navigation, i.e., state two, state three and state five to be set as preset state.It, can in actual scene
To preset the contextual model of a variety of preset states according to actual demand, only need directly to adjust scene when the user desires
The i.e. changeable preset state of pattern.
It for the advertisement of broadcasting, can be counted to playing record, including timestamp, broadcasting flag bit, vehicle user
Information, location information etc. reach the information such as rate for statistics advertisement.In some embodiments of the present application, car-mounted display is whole
End can store the broadcasting record that advertisement is played to user, and broadcasting record is uploaded to cloud server, so that high in the clouds
Server can be based on playing record statistics advertisement arrival rate.In addition, being judged currently according to relevant information by cloud server
Can also be directly to be judged whether that advertisement can be played by cloud server, such as in current state meet under the scene of state
When preset state, play instruction is issued to vehicle-mounted display terminal, and record, the information such as advertisement arrival rate are counted with this.
In actual scene, advertisement can there are many types, such as advertisement, the only sound report that audiovideo is presented
Advertisement, only state or static state image or written form advertisement, can be with the advertisement of user interaction etc..For vehicle occupant
Member may be suitble to play different types of advertisement in the case of different, such as be considered in fortune when gear is in D or R grades
Dynamic state is for safety not suitable for the advertisement of push belt image or word；Judge whether vehicle-mounted display terminal be currently running with
Related software, including navigation software, reverse image software etc. are travelled, if any not playing sound advertisement then can not push；When
It detects not in operation and travels related software, such as navigation software, and gear is in P grades, can further judge second condition
Whether speed is 0, and judges whether the detected value of third condition 3-axis acceleration sensor is 0, can then be broadcast after all meeting
Put any kind of advertisement；When detecting that vehicle-mounted display terminal starts, due to needing to start the time, it is not judged under the state
Its relevant information can play any kind of advertisement into advertisement play mode.As a result, in some embodiments of the present application,
When vehicle-mounted display terminal plays advertisement to user, the targeted advertisements for being suitable for current state can be determined according to the relevant information
Type, and play to user the advertisement of the targeted advertisements type.
Here, those skilled in the art will be understood that the mode of above-mentioned determining targeted advertisements type is only for example, other are existing
Other manner that is having or being likely to occur from now on is such as applicable to the present invention, should also be included within the scope of the present invention, and
It is incorporated herein by reference herein.
Further, can directly choose this when vehicle-mounted display terminal plays the advertisement of targeted advertisements type to user
A little certain types of advertisements, can also be after handling certain series advertisements, to change its advertisement type, be allowed to be adapted to current
Scene.It, can be from if current scene is appropriate only for playing sound for example, the advertisement for including sound and image for one
Sound is individually extracted in the advertisement to play out.
In actual scene, the scene that vehicle-mounted display terminal plays advertisement can include but is not limited to following situation：
1, the traveling related software such as parking and unused navigation can play the advertisement of arbitrary advertisement type；
2, speed is less than some limit value, such as 5km/h, and the traveling related software such as unused navigation, can play arbitrary wide
Accuse the advertisement of type；
3, speed is less than some limit value, but is travelling related software with navigation etc., and a fritter word can be popped up in screen
Smoke (cloud) curtain advertisement；
4, when vehicle-mounted display terminal is in screen protection state, screen protection picture can be replaced with advertisement；
5, it can be using advertisement as vehicle-mounted display terminal start-up picture；
6, speed is within the scope of some, such as 5-30km/h, and the traveling related software such as unused navigation, it can be with the side of sound
Formula plays advertisement；
7, speed is within the scope of some, can be with the side of sound such as 5-30km/h, but with the traveling related software such as navigation
Formula plays advertisement, but priority is reported less than navigation；
8, just get on the bus in certain particular point in time, such as morning, can in greeting product placement, such as " week today
X, when ground temperature XX, XXX (advertiser) wish that you drive have a good mood today "；It, can be with when detecting continuous for a long time drive
The product placement in reminding language, such as " XXX (advertiser) remind you should not fatigue driving "；It, can be whole when some integral point
Product placement during point is reported, such as " XXX (advertiser) gives the correct time for you, is that 12 noon is whole now "；
9, it under certain particular states, such as detects vehicle in the event of failure, may remind the user that and play water conservancy diversion advertisement；When
When reading mileage number close to service cycle number, it may remind the user that and play water conservancy diversion advertisement.
In embodiments herein, the advertisement that vehicle-mounted display terminal is played can be by institute after big data analysis
Selected advertisement, such as can be according to relevant information, the user information of vehicle etc. of vehicle.For example, detecting the air-conditioning of vehicle
In the event of failure, the advertisement about related accessory can be played；Detect will reach service cycle when, can play about phase
Close the advertisement etc. of businessman.When needing to play advertisement, vehicle-mounted display terminal can obtain current need from cloud server in real time
The advertisement of broadcasting.Or local search it can also can be suitble to now in local caching part advertisement in advance, when needing to play
Advertisement, only just cloud server is gone to obtain when the advertisement not being suitble to.And the advertisement of local cache can be in network idle
When be updated, to ensure that the advertisement of caching meets the needs of user as possible.
In addition, in method provided by the embodiments of the present application, vehicle-mounted display terminal can also be sent to the user equipment of binding
Report about the relevant information, wherein be implanted with advertisement in the report.Such as the mobile phone of vehicle-mounted display terminal and car owner
After binding, vehicle-mounted display terminal can generate report according to the relevant information of vehicle, such as driving trace, average fuel consumption are opened
Vehicle stationarity scoring etc., and product placement wherein, are periodically sent on the mobile phone of user.
In another embodiment of the application, vehicle-mounted display terminal can also obtain the instruction letter for opening advertisement application software
Breath, the advertisement application software include the Quick Response Code for scanning, and vehicle-mounted display terminal can be opened according to described instruction information
The advertisement application software, and show the Quick Response Code.The Quick Response Code, Ke Yijin are scanned by mobile phone or other intelligent terminal
The advertisements behaviors such as row registration, concern, so that cloud server can obtain and record the advertisement row based on the Quick Response Code
For information.
In actual scene, for users such as nets about vehicle, taxi driver, can realize through the above way actively to
Family shows advertisement to obtain income.For example, net about vehicle, taxi driver after user gets on the bus, can operate car-mounted terminal input
The command information for opening advertisement application software, actively opens advertisement application software (such as all kinds of APP).At this point, vehicle-mounted display terminal
The advertisement application software, and two-dimensional code display on the screen can be opened according to described instruction information, paid close attention to for passenger's barcode scanning
Or registration.After passenger completes concern or registration, cloud server, which will receive, is able to record that passenger is paid close attention to based on the Quick Response Code
Or the advertisement behavior of registration can to the car owner of binding to implement to reward with passenger by these advertisement behavioural informations.
Based on same inventive concept, the vehicle-mounted display terminal for playing advertisement, institute are additionally provided in the embodiment of the present application
It is the method in previous embodiment to state the corresponding method of vehicle-mounted display terminal, and its principle for solving the problems, such as and this method phase
Seemingly.
The embodiment of the present application provides a kind of for playing the vehicle-mounted display terminal of advertisement, which can be
Advertisement is played to user under preset state, thus avoids influencing normal driving behavior.The vehicle-mounted display terminal it is specific
Realize all kinds of display screens that can be mounted in vehicle, such as the display screen of vehicle centre console, all kinds of rear display screens etc. filled.
Fig. 3 shows a kind of structure for playing the vehicle-mounted display terminal of advertisement provided by the embodiments of the present application, including
Data obtaining module 310, message processing module 320 and playing module 330.Wherein, data obtaining module 310 for obtain about
The relevant information of vehicle.Wherein, refer to related with the vehicle of the vehicle-mounted display terminal is mounted with about the relevant information of vehicle
Various information, such as can include but is not limited to be believed by the bus message of CAN bus acquisition of vehicle, the motion state of vehicle
One or more of information such as running state information of application software on breath, vehicle-mounted display terminal.
If desired bus message is obtained, then the vehicle-mounted display terminal needs are connect with the CAN bus of vehicle, such as are passed through
One CAN transceiver (CAN Transceiver) connect with the CAN bus of vehicle, includes automobile gear level with acquisition, speed, turns
Bus message including speed etc..And the motion state of the vehicle can pass through the equipment such as 3-axis acceleration sensor or gyroscope
It is detected, 3-axis acceleration sensor or gyroscope can be built in the vehicle-mounted display terminal, can be external and pass through
It is wired or wirelessly communicated with vehicle-mounted display terminal, to provide the movement state information detected.And it is vehicle-mounted aobvious
Show that the operating status of application software in terminal can be then detected by the system of vehicle-mounted display terminal, such as vehicle-mounted display terminal
Use Android system, then can by the service of Android system calling system come monitor navigation application software currently whether
It is in running order.
Message processing module 320 is used to determine current state according to the relevant information.In some embodiments of the present application,
Message processing module 320 can be judged in local according to relevant information when determining current state by vehicle-mounted display terminal,
Can also be to be judged by cloud server after relevant information is uploaded to cloud server by car-mounted terminal.
If local judge, the message processing module 320 of vehicle-mounted display terminal can carry out the relevant information in local
Processing, to determine current state.For example, in some embodiments of the present application, decision logic is as shown in Fig. 2, first determine whether
Current gear, if P (Parking) shelves or N (Neutral) shelves, it may be considered that current vehicle is in driving states, into
And whether judge vehicle-mounted display terminal currently has navigation software to be currently running, if so, then determining that current state is state one；If nothing
Navigation software is currently running, it is determined that current state is state two.If current gear is D (Drive) shelves or R
(Reverse) shelves, then it represents that vehicle may advance or move backward, and then can further be judged according to current speed,
Such as when speed is higher than some threshold value (such as 5km/h), it is determined that current state is state three；If speed, which is higher than, is less than threshold value
When, then it can be with according to whether there is navigation software to be currently running, judgement current state be state four or state five.
Here, those skilled in the art will be understood that the mode of above-mentioned determining current state is only for example, other are existing
Or the other manner being likely to occur from now on is such as applicable to the present invention, should also be included within the scope of the present invention, and herein
It is incorporated herein by reference.
If being judged by high in the clouds, the message processing module 320 of vehicle-mounted display terminal can upload the relevant information
To cloud server, so that cloud server determines current state according to the relevant information of upload, and the car-mounted display is notified
Terminal.For the cloud server when determining current state, mode can also be similar with when locally judging, no longer superfluous herein
It states.
When being judged by high in the clouds, the message processing module 320 of vehicle-mounted display terminal needs to carry out with cloud server
Data communicate, for example, by using 4G networks into row data communication, it is contemplated that the cost of communication and communication may caused by data not
Reliably (such as loss of data, delay situations such as), in some embodiments of the present application, vehicle-mounted display terminal can store nearest acquisition
The relevant information arrived compares the relevant information of this acquisition with the preceding relevant information once obtained, if it is different, then incite somebody to action this
The relevant information of secondary acquisition is uploaded to cloud server, so that cloud server determines current shape according to the relevant information of upload
State, and notify the vehicle-mounted display terminal.And when the relevant information of this acquisition is identical as the preceding relevant information once obtained,
It then indicates that current state will not change, therefore may not need transmission data, thereby reduce unnecessary data communication.
For example, the relevant information once obtained before vehicle-mounted display terminal includes：Current gear is P grades, is currently running navigation
Software；If this relevant information obtained does not change, judged without uploading cloud server, directly uses upper one
Secondary cloud server returns the result.If this relevant information obtained is：Current gear is in D grades, and not running is led
Boat software determines current state by cloud server then there is still a need for cloud server is uploaded to according to the relevant information of upload, and
Notify the vehicle-mounted display terminal.
Playing module 330 is used for when the current state meets preset state, and advertisement is played to user.
Wherein, preset state can be set according to the demand of actual scene, such as several states shown in Fig. 2
In, in order to not influence driver's normal driving, only stops in vehicle or run at a low speed and play when not running navigation software wide
It accuses, then state two and state five can be set as preset state, i.e., only play out advertisement under both states.In addition,
It is contemplated that in the case where not influencing driver using navigation, the advertisement for passenger is played, is not necessarily to consider speed at this time, it can
Only to consider whether using navigation, i.e., state two, state three and state five to be set as preset state.It, can in actual scene
To preset the contextual model of a variety of preset states according to actual demand, only need directly to adjust scene when the user desires
The i.e. changeable preset state of pattern.
It for the advertisement of broadcasting, can be counted to playing record, including timestamp, broadcasting flag bit, vehicle user
Information, location information etc. reach the information such as rate for statistics advertisement.In some embodiments of the present application, car-mounted display is whole
End can store the broadcasting record that advertisement is played to user, and broadcasting record is uploaded to cloud server, so that high in the clouds
Server can be based on playing record statistics advertisement arrival rate.In addition, being judged currently according to relevant information by cloud server
Can also be directly to be judged whether that advertisement can be played by cloud server, such as in current state meet under the scene of state
When preset state, play instruction is issued to vehicle-mounted display terminal, and record, the information such as advertisement arrival rate are counted with this.
In actual scene, advertisement can there are many types, such as advertisement, the only sound report that audiovideo is presented
Advertisement, only state or static state image or written form advertisement, can be with the advertisement of user interaction etc..For vehicle occupant
Member may be suitble to play different types of advertisement in the case of different, such as be considered in fortune when gear is in D or R grades
Dynamic state is for safety not suitable for the advertisement of push belt image or word；Judge whether vehicle-mounted display terminal be currently running with
Related software, including navigation software, reverse image software etc. are travelled, if any not playing sound advertisement then can not push；When
It detects not in operation and travels related software, such as navigation software, and gear is in P grades, can further judge second condition
Whether speed is 0, and judges whether the detected value of third condition 3-axis acceleration sensor is 0, can then be broadcast after all meeting
Put any kind of advertisement；When detecting that vehicle-mounted display terminal starts, due to needing to start the time, it is not judged under the state
Its relevant information can play any kind of advertisement into advertisement play mode.As a result, in some embodiments of the present application,
When vehicle-mounted display terminal plays advertisement to user, message processing module can be determined according to the relevant information is suitable for current shape
The targeted advertisements type of state, and the advertisement from playing the targeted advertisements type to playing module user.
Here, those skilled in the art will be understood that the mode of above-mentioned determining targeted advertisements type is only for example, other are existing
Other manner that is having or being likely to occur from now on is such as applicable to the present invention, should also be included within the scope of the present invention, and
It is incorporated herein by reference herein.
Further, when vehicle-mounted display terminal plays the advertisement of targeted advertisements type to user, message processing module can be with
It is directly to choose these certain types of advertisements, can also be after handling certain series advertisements, to change its advertisement type, make
Be adapted to current scene.For example, the advertisement for including sound and image for one, if current scene is appropriate only for broadcasting sound
Sound then can individually extract sound from the advertisement and play out.
In embodiments herein, the advertisement that vehicle-mounted display terminal is played can be by institute after big data analysis
Selected advertisement, such as can be according to relevant information, the user information of vehicle etc. of vehicle.For example, detecting the air-conditioning of vehicle
In the event of failure, the advertisement about related accessory can be played；Detect will reach service cycle when, can play about phase
Close the advertisement etc. of businessman.When needing to play advertisement, vehicle-mounted display terminal can obtain current need from cloud server in real time
The advertisement of broadcasting.Or local search it can also can be suitble to now in local caching part advertisement in advance, when needing to play
Advertisement, only just cloud server is gone to obtain when the advertisement not being suitble to.And the advertisement of local cache can be in network idle
When be updated, to ensure that the advertisement of caching meets the needs of user as possible.
In addition, in scheme provided by the embodiments of the present application, the message processing module of vehicle-mounted display terminal can also be to binding
User equipment send report about the relevant information, wherein be implanted with advertisement in the report.Such as car-mounted display is whole
With after the handset binding of car owner, vehicle-mounted display terminal can generate report according to the relevant information of vehicle, such as travel rail at end
Mark, average fuel consumption, driving stationarity scoring etc., and product placement wherein, are periodically sent on the mobile phone of user.
In another embodiment of the application, the data obtaining module of vehicle-mounted display terminal can also obtain unlatching advertisement and answer
With the command information of software, the advertisement application software includes the Quick Response Code for scanning, the playing module of vehicle-mounted display terminal
The advertisement application software can also be opened according to described instruction information, and show the Quick Response Code.By mobile phone or other
Intelligent terminal scans the Quick Response Code, the advertisements behavior such as can be registered, be paid close attention to, so that cloud server can obtain simultaneously
Record the advertisement behavioural information based on the Quick Response Code.
In actual scene, for users such as nets about vehicle, taxi driver, can realize through the above way actively to
Family shows advertisement to obtain income.For example, net about vehicle, taxi driver after user gets on the bus, can operate car-mounted terminal input
The command information for opening advertisement application software, actively opens advertisement application software (such as all kinds of APP).At this point, vehicle-mounted display terminal
The advertisement application software, and two-dimensional code display on the screen can be opened according to described instruction information, paid close attention to for passenger's barcode scanning
Or registration.After passenger completes concern or registration, cloud server, which will receive, is able to record that passenger is paid close attention to based on the Quick Response Code
Or the advertisement behavior of registration can to the car owner of binding to implement to reward with passenger by these advertisement behavioural informations.
Fig. 4 shows a kind of hardware configuration of vehicle-mounted display terminal provided by the embodiments of the present application, including core board 410,
CAN transceiver 420,4G antennas 430, GPS antenna 440, touch screen 450 and interface circuit 460.Wherein, core board is the vehicle
The core circuit plate of display terminal is carried, wherein comprising all kinds of processing chips, memory and communication bus etc., such as GPS, 4G,
Bluetooth, WIFI, ACC, ROM, RAM etc..CAN transceiver is used to be communicated with the CAN bus on vehicle, obtains bus message.
4G antennas are communicated with realizing with external data for sending and receiving data-signal.GPS antenna obtains for realizing positioning
Location information.Touch screen is for realizing the interaction with user, including plays image and acquisition touch-control input etc..Interface circuit is used for
It is communicated with other each external equipments, obtains the information from each external equipment, such as is interior sound system, front and back
Depending on camera, 360 ° of viewing systems, radar for backing car, TPMS (Tire Pressure Monitoring System, tire pressure detection
System), OBD (On-Board Diagnostic, onboard diagnostic system), atmospheric monitoring system etc., to realize that intelligent vehicle occupies.
In addition, the part of the application can be applied to computer program product, such as computer program instructions, when its quilt
When computer executes, by the operation of the computer, it can call or provide according to the present processes and/or technical solution.
And the program instruction of the present processes is called, it is possibly stored in fixed or moveable recording medium, and/or pass through
Broadcast or the data flow in other signal loaded mediums and be transmitted, and/or be stored in the calculating run according to program instruction
In the working storage of machine equipment.Here, include a terminal device as shown in Figure 5 according to one embodiment of the application,
The terminal device includes being stored with one or more machine readable medias 510 of machine readable instructions and machine readable for executing
The processor 520 of instruction, wherein when the machine readable instructions are executed by the processor so that the terminal device executes base
In the method and/or technology scheme of aforementioned multiple embodiments according to the application.
It should be noted that the application can be carried out in the assembly of software and/or software and hardware, for example, can adopt
With application-specific integrated circuit (ASIC), general purpose computer or any other realized similar to hardware device.In one embodiment
In, the software program of the application can be executed by processor to realize above step or function.Similarly, the software of the application
Program (including relevant data structure) can be stored in computer readable recording medium storing program for performing, for example, RAM memory, magnetic or
CD-ROM driver or floppy disc and similar devices.In addition, hardware can be used to realize in some steps or function of the application, for example,
Coordinate to execute the circuit of each step or function as with processor.
It is obvious to a person skilled in the art that the application is not limited to the details of above-mentioned exemplary embodiment, Er Qie
In the case of without departing substantially from spirit herein or essential characteristic, the application can be realized in other specific forms.Therefore, no matter
From the point of view of which point, the present embodiments are to be considered as illustrative and not restrictive, and scope of the present application is by appended power
Profit requires rather than above description limits, it is intended that all by what is fallen within the meaning and scope of the equivalent requirements of the claims
Variation is included in the application.Any reference signs in the claims should not be construed as limiting the involved claims.This
Outside, it is clear that one word of " comprising " is not excluded for other units or step, and odd number is not excluded for plural number.That is stated in device claim is multiple
Unit or device can also be realized by a unit or device by software or hardware.The first, the second equal words are used for table
Show title, and does not represent any particular order.
Claims (11)
1. a kind of method playing advertisement in vehicle-mounted display terminal, wherein this method includes：
Vehicle-mounted display terminal obtains the relevant information about vehicle；
The vehicle-mounted display terminal determines current state according to the relevant information；
The vehicle-mounted display terminal plays advertisement when the current state meets preset state, to user.
2. according to the method described in claim 1, wherein, the relevant information is included at least with any one：
The bus message obtained by the CAN bus of vehicle；
The movement state information of vehicle；
The running state information of application software on vehicle-mounted display terminal.
3. according to the method described in claim 1, wherein, the vehicle-mounted display terminal determines current shape according to the relevant information
State, including：
The relevant information is uploaded to cloud server by the vehicle-mounted display terminal, so that phase of the cloud server according to upload
It closes information and determines current state, and notify the vehicle-mounted display terminal.
4. according to the method described in claim 3, wherein, the relevant information is uploaded to high in the clouds and taken by the vehicle-mounted display terminal
Business device, so that cloud server determines current state according to the relevant information of upload, and notifies the vehicle-mounted display terminal, packet
It includes：
The vehicle-mounted display terminal compares the relevant information that this is obtained with the preceding relevant information once obtained, if not
Together, then the relevant information by this acquisition is uploaded to cloud server, so that cloud server is true according to the relevant information of upload
Determine current state, and notifies the vehicle-mounted display terminal.
5. according to the method described in claim 1, wherein, the vehicle-mounted display terminal determines current shape according to the relevant information
State, including：
The vehicle-mounted display terminal is handled the relevant information in local, to determine current state.
6. according to the method described in claim 1, wherein, this method further includes：
The vehicle-mounted display terminal stores the broadcasting record that advertisement is played to user, and broadcasting record is uploaded to high in the clouds clothes
Business device.
7. according to the method described in claim 1, wherein, the vehicle-mounted display terminal plays advertisement to user, including：
The vehicle-mounted display terminal is determined according to the relevant information is suitable for the targeted advertisements type of current state, and to user
Play the advertisement of the targeted advertisements type.
8. according to the method described in claim 1, wherein, this method further includes：
The vehicle-mounted display terminal sends the report about the relevant information to the user equipment of binding, wherein the report
In be implanted with advertisement.
9. according to the method described in claim 1, wherein, this method further includes：
Obtain the command information for opening advertisement application software, wherein the advertisement application software includes the Quick Response Code for scanning；
The advertisement application software is opened according to described instruction information, and shows the Quick Response Code, so that the cloud server
It obtains and records the advertisement behavioural information based on the Quick Response Code.
10. a kind of for playing the vehicle-mounted display terminal of advertisement, wherein the vehicle-mounted display terminal includes：
Data obtaining module, for obtaining the relevant information about vehicle；
Message processing module, for determining current state according to the relevant information；
Playing module plays advertisement for the vehicle-mounted display terminal when the current state meets preset state to user.
11. a kind of for playing the vehicle-mounted display terminal of advertisement, wherein the vehicle-mounted display terminal includes：
Processor；And
One or more machine readable medias of machine readable instructions are stored with, when the processor executes the machine readable finger
When enabling so that the equipment executes method as claimed in any one of claims 1-9 wherein.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810353101.5A CN108564411A (en) | 2018-04-19 | 2018-04-19 | A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement |
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| CN201810353101.5A CN108564411A (en) | 2018-04-19 | 2018-04-19 | A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement |
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| CN108564411A true CN108564411A (en) | 2018-09-21 |
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| CN201810353101.5A Pending CN108564411A (en) | 2018-04-19 | 2018-04-19 | A kind of vehicle-mounted method and vehicle-mounted display terminal for playing advertisement |
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| CN111008856A (en) * | 2018-10-04 | 2020-04-14 | 丰田自动车株式会社 | Information processing device, information processing system, and advertisement delivery method |
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| CN111880762A (en) * | 2020-07-31 | 2020-11-03 | 爱瑟福信息科技(上海)有限公司 | Vehicle application program control method and system |
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| WO2021217188A1 (en) * | 2020-04-23 | 2021-10-28 | Ahmad Hassan Abu Elreich | Methods, systems, apparatuses, and devices for facilitating a driver to advertise products to passengers |
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Application publication date: 20180921 |