CN108492140A - A kind of advertisement placement method and system - Google Patents
A kind of advertisement placement method and system Download PDFInfo
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- CN108492140A CN108492140A CN201810236116.3A CN201810236116A CN108492140A CN 108492140 A CN108492140 A CN 108492140A CN 201810236116 A CN201810236116 A CN 201810236116A CN 108492140 A CN108492140 A CN 108492140A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
A kind of advertisement placement method and system, including：Acquire the user images information that region is launched in advertisement；The user that identification user images information includes, and the dispensing user for carrying out advertisement dispensing is determined from the user identified；After the user characteristics of the determining dispensing user of analysis, the number information for launching user is determined based on the user characteristics that analysis obtains；Advertisement dispensing is carried out according to determining number information.The embodiment of the present invention improves the delivering accuracy rate of advertisement under line, improves dispensing quality.
Description
Technical field
Present document relates to but be not limited to multimedia technology, espespecially a kind of advertisement placement method and system.
Background technology
Currently, (advertisement position that internet virtual medium provides, the booting such as Tencent's Video Applications (APP) are wide for advertisement on line
Accuse, signpost before video, website banner (banner) advertisement position) dispensing technology gradual maturation；Master is launched in advertisement on line
It will be by the data (cookie), International Mobile Station Equipment Identification (IMEI) or the advertisements that are stored in user on user local terminal
Show that symbol (IDFA, identifierForIdentifier) etc. is used as user's identification marking；According to user's identification marking on line
Advertisement is launched.
With respect to advertisement on line, advertisement is by the way that the advertisement dispensing in the terminal progress in the regions such as market, station is arranged under line；
Relative to advertisement on line, into line under advertisement launch when, it is difficult to obtain user's identification marking, therefore, advertiser will use under line
It takes turns broadcast mode and carries out advertisement dispensing；Alternatively, after launching region progress survey to advertisement, how it is separately positioned on each region
The dispensing of advertisement under into line.
The dispensing of advertisement under the line realized based on the above method, the accuracy rate that advertisement is launched is low, and it is poor to launch effect.
Invention content
It is the general introduction of the theme to being described in detail herein below.This general introduction is not to limit the protection model of claim
It encloses.
The embodiment of the present invention provides a kind of advertisement placement method and system, can under increase line advertisement delivering accuracy rate,
It improves and launches quality.
An embodiment of the present invention provides a kind of advertisement placement methods, including：
Acquire the user images information that region is launched in advertisement；
The user that identification user images information includes, and determine that the dispensing for carrying out advertisement dispensing is used from the user identified
Family；
After the user characteristics of the determining dispensing user of analysis, the use for launching user is determined based on the user characteristics that analysis obtains
Family digital information；
Advertisement dispensing is carried out according to determining number information.
On the other hand, the embodiment of the present invention additionally provides a kind of advertisement delivery system, which is characterized in that including：Acquisition is single
Member, determination unit, launches unit at recognition unit；Wherein,
Collecting unit is used for：Acquire the user images information that region is launched in advertisement；
Recognition unit is used for：The user that identification user images information includes, and determine and carried out extensively from the user identified
Accuse the dispensing user launched；
Determination unit is used for：After the user characteristics of the determining dispensing user of analysis, the user characteristics obtained based on analysis are true
Surely the number information of user is launched；
Unit is launched to be used for：Advertisement dispensing is carried out according to determining number information.
Compared with the relevant technologies, technical scheme includes：Acquire the user images information that region is launched in advertisement；Identification
The user that user images information includes, and the dispensing user for carrying out advertisement dispensing is determined from the user identified；Analysis determines
Dispensing user user characteristics after, based on analysis obtain user characteristics determine launch user number information；According to
Determining number information carries out advertisement dispensing.The embodiment of the present invention improves the delivering accuracy rate of advertisement under line, improves
Launch quality.
Other features and advantages of the present invention will be illustrated in the following description, also, partly becomes from specification
It obtains it is clear that understand through the implementation of the invention.The purpose of the present invention and other advantages can be by specification, rights
Specifically noted structure is realized and is obtained in claim and attached drawing.
Description of the drawings
Attached drawing is used for providing further understanding technical solution of the present invention, and a part for constitution instruction, with this
The embodiment of application technical solution for explaining the present invention together, does not constitute the limitation to technical solution of the present invention.
Fig. 1 is the flow chart of advertisement placement method of the embodiment of the present invention；
Fig. 2 is the structure diagram of advertisement delivery system of the embodiment of the present invention.
Specific implementation mode
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention
Embodiment be described in detail.It should be noted that in the absence of conflict, in the embodiment and embodiment in the application
Feature mutually can arbitrarily combine.
Step shown in the flowchart of the accompanying drawings can be in the computer system of such as a group of computer-executable instructions
It executes.Also, although logical order is shown in flow charts, and it in some cases, can be with suitable different from herein
Sequence executes shown or described step.
Fig. 1 is the flow chart of advertisement placement method of the embodiment of the present invention, as shown in Figure 1, including：
Step 101, acquisition advertisement launch the user images information in region；
Optionally, acquisition of embodiment of the present invention user images information includes：
Acquire the User Activity image in advertisement dispensing region in preset duration；
The user images letter for meeting preset quality requirement is selected and determined from the User Activity image of acquisition
Breath；
Wherein, user images information includes following part or all of information：User's face, clothing, accessories.
It should be noted that advertisement of embodiment of the present invention dispensing region may include：It, can be with when terminal carries out advertisement dispensing
The region of the advertisement of dispensing is viewed, is determined after being analyzed by those skilled in the art.In addition, the embodiment of the present invention is adopted
The time for collecting user images information can be according to advertisement dispensing duration, progress information analysis of embodiment of the present invention duration and application
Region etc. carries out analysis determination.
It should be noted that the embodiment of the present invention can acquire user images information by camera, due to user images
As long as information can realize user feature analysis, therefore, the image acquired in preset duration can be analyzed, be selected
Wherein one or more image is analyzed；Select user images information number can according to the clarity of the image of acquisition,
After analyzing the user images information of acquisition, the speed and quality that obtain user characteristics are determined；Assuming that camera is every
24 frame images of second acquisition can select three images that wherein fuzziness is minimum to carry out down by preliminary face fuzzy analysis
Single stepping；The number specifically chosen can be 1, can also be 3, main to consider accuracy and analyze speed；Work as selection
When multiple images are analyzed, the content for calculating acquisition may be used the mode averaged and carry out, certainly, those skilled in the art
Other modes can also be used to carry out data processing, such as analyzing processing is carried out according to preset weighting.
The user that step 102, identification user images information include, and determined from the user identified and carry out advertisement dispensing
Dispensing user；
Optionally, the embodiment of the present invention determines that the dispensing user for carrying out advertisement dispensing includes from the user identified：
Delete processing is carried out according to preset condition to the user identified；
After completing delete processing in remaining user, determine that one of user is the dispensing user.
Optionally, it includes with lower part that the embodiment of the present invention carries out delete processing to the user identified according to preset condition
Or all processing：
Recognition of face is carried out respectively to each user identified, pseudo- face therein is deleted according to face recognition result；
The degree of watching attentively of each user identified is calculated, the user that degree of watching attentively is less than preset degree of watching attentively threshold value is deleted；
The each user identified is calculated at a distance from the terminal for carrying out advertisement dispensing, deletes the distance for calculating and obtaining
Less than the user of preset distance threshold.
It should be noted that the identification of pseudo- face (such as image in magazine) can pass through face in the related technology
Identification technology is realized；Degree of watching attentively is calculated as existing computational methods in the related technology, and degree of watching attentively threshold value can be according to this field skill
Art personnel are according to the size for the terminal for carrying out advertisement dispensing, the end of the camera and progress advertisement dispensing that acquire user images information
The position at end and dispensing effect etc., which incorporate experience into, carries out analysis determination.Such as the top for the terminal launched in advertisement is arranged in camera
Portion, the size of terminal are more than 5 cun and are less than 9 cun, and by taking the visible angle of normal person is 120 as an example, degree of watching attentively threshold value could be provided as
60 degree.In addition, user is calculated as existing computational methods in the related technology, distance at a distance from the terminal for carrying out advertisement dispensing
Threshold value can be according to those skilled in the art according to terminal size, the end of the camera and advertisement dispensing that acquire user images information
The position at end and dispensing effect etc., which incorporate experience into, carries out analysis determination.Such as camera is arranged on the top for the terminal for launching advertisement
Portion, the size of terminal are more than 5 cun and are less than 9 cun, would become hard to see clearly the advertisement of dispensing, distance when normal person is apart from 2 meters of terminal or more
Threshold value could be provided as 2 meters.
Assuming that the ID into the terminal of advertisement dispensing under line is 0000001, in an image acquisition period, there are 3 use
Region is launched in family by advertisement, and collected user images information is respectively：
User 1：Face at a distance from camera (i.e. user with carry out advertisement dispensing terminal at a distance from) be：50 centimetres
(cm)；User's eye and the angle a of camera vertical line are：20 degree；The face and clothing accessory information of user 1；Acquire user
The time of image information；
User 2：Face is at a distance from camera：210 centimetres (cm)；The angle a of user's eye and camera vertical line
For：20 degree；The face and clothing accessory information of user 2；Acquire the time of user images information；
User 3：Face is at a distance from camera：70 centimetres (cm)；The angle a of user's eye and camera vertical line
For：20 degree；The face and clothing accessory information of user 3；Acquire the time of user images information.
The degree of watching attentively for calculating user, the user that degree of watching attentively is less than to default degree of watching attentively threshold value delete from user images information
It removes；
Calculate user with launch advertisement terminal at a distance from, the user by distance less than pre-determined distance threshold value is from user images
It is deleted in information.Since user 2 and camera distance are more than pre-determined distance threshold value, user 2 is without carrying out number letter
The generation of breath；Calculate the degree of watching attentively (cos 20/50) * 100 of user 1>The degree of watching attentively (cos 20/70) * 100 of user 3, so with
Family 3 is also excluded from, and the user images information of user 1 is further processed.
Optionally, the embodiment of the present invention determines that one of user is that the dispensing user includes：
After completing delete processing in remaining user, the highest user of degree of watching attentively uses as the dispensing described in determination
Family.
After the user characteristics of the determining dispensing user of step 103, analysis, is determined and launched based on the user characteristics that analysis obtains
The number information of user；
Optionally, the embodiment of the present invention determines that the number information for launching user includes：
According to the user characteristics that preset label number map information and analysis obtain, determine the dispensing user's
The number information；
Wherein, the user characteristics include following part or all of：Gender, age, income, mood；The label number
Map information includes：Correspond respectively to each user characteristics and digital code information.
Table 1 is the example of label number map information of the embodiment of the present invention, and as shown in table 1, the embodiment of the present invention is not using
Same code identification user characteristics：
| 10000 | Man | 10021 | Monthly income _ 5001-12000 members |
| 10001 | Female | 10022 | Monthly income _ 3001-5000 members |
| 10010 | 0-M1 Sui | 10023 | Monthly income _ 0-3000 members |
| 10011 | M 1-M 2 years old | 10030 | Indignation |
| 10012 | M 3-M 4 years old | 10031 | Detest |
| 10013 | M 4-M 5 years old | 10032 | It is frightened |
| 10014 | M 5-M 6 years old | 10033 | It is glad |
| 10014 | M 6 years old or more | 10034 | It is tranquil |
| 10020 | Monthly income _ 12000 yuan or more | 10035 | It is sad |
Table 1
Optionally, after the embodiment of the present invention determines the number information for launching user, the advertisement placement method is also
Including：
It whether determines in pre-stored database comprising the number information recorded for launching user；
Including when the number information recorded for launching user, according to the number information recorded to working as
The number information of preceding determination is supplemented.
It should be noted that carry out here supplement include：The use for comparing currently determining number information and having recorded
Family digital information, if including the number letter not having in currently determining number information in the number information recorded
This partial information is then added in currently determining number information by breath.The embodiment of the present invention can be to preserve in database
Number information updated in real time；If FACE ID other accounts can be associated with user, the letter supplemented
Breath will be more complete.The embodiment of the present invention, first by FACE ID determine whether to number information carry out supplement process,
Assuming that be stored with the corresponding other users features of the FACE ID in existing database, include corresponding to the user interest,
The information such as hobby and demand；Such as belongs to mother and baby personnel, then the corresponding digital information of mother and baby personnel is added in current FACE
In the corresponding number information of ID.
Step 104 carries out advertisement dispensing according to determining number information.
Optionally, described wide before carrying out advertisement dispensing according to determining number information described in the embodiment of the present invention
Accusing put-on method further includes：
It is required according to the dispensing of preset label number map information and advertisement, generates the corresponding material number of each advertisement material
Word information.
Table 2 is that the material digital information of advertisement material of the embodiment of the present invention is illustrated, as shown in table 2, wherein with the number of 2 beginnings
Word is encoded to the digital coding section added when completion processing.
| Activity name | Release time | Launch region | Play the frequency | Material digital information |
| Activity 1 | 06:00-12:00 | Chaoyang District | 4 | 10001,10013,20000 |
| Activity 2 | 00:00-23:59 | Shunyi District | 4 | 10001,10013,20000 |
| Activity 3 | 00:00-23:59 | Chaoyang District | 5 | 10001,10013,20000 |
| Activity 4 | 00:00-23:59 | Chaoyang District | 5 | 10001,10014,20001 |
Table 2
Optionally, the embodiment of the present invention includes according to determining number information progress advertisement dispensing：
When receiving the dispensing request for carrying out advertisement dispensing, each material digital information and the number information are determined
Match item number；
The most advertisement material of selection matching item number is launched.
It should be noted that matching item number can be determined according to label number map information, a label corresponds to one
A digital information, then occurrence number is recorded as 1 to a digital information matches.Advertisement material of the embodiment of the present invention may include：Figure
Piece, music, video.
In addition, it further includes theoretically the identity information that Termination ID etc. is used for terminal interaction to launch request, to realize dependency number
According to transmission, this will not be repeated here.
Optionally, it includes following part or all of information that the embodiment of the present invention, which launches request,：
The facial identity (FACE ID) for launching user, sends the throwing at the sending time for launching request
Launch region in the place for putting the terminal of request；
Wherein, the FACE ID are generated according to the image for the dispensing user for including in the user images information；It is described
FACE ID are with the number information at correspondence.
It should be noted that face recognition technology, which may be used, in the embodiment of the present invention generates FACE ID.
Optionally, before the embodiment of the present invention carries out advertisement dispensing according to determining number information, the advertisement is thrown
The method of putting further includes：
When the sending time launched comprising the dispensing request in request, when according to the transmission for launching request
Between, to not meeting the advertisement material of release time requirement, filter the corresponding material digital information of the advertisement material；
When according to launching the place dispensing region for launching the terminal of request in request comprising the transmission, according to the transmission
Region is launched at the place for launching the terminal of request, and the advertisement material of area requirement is launched to not meeting, filters the advertisement material
Corresponding material digital information.
Optionally, before the embodiment of the present invention carries out advertisement dispensing according to determining number information, the advertisement is thrown
The method of putting further includes：
The impressions of each advertisement material are recorded according to the FACE ID for launching user；
It presets each advertisement material and launches frequency threshold value accordingly；
Judge that the impressions for the advertisement material launched for the dispensing user are more than the corresponding throwing of advertisement material
When putting frequency threshold value, the corresponding material digital information of the advertisement material is filtered.
By taking the advertisement material of table 2 as an example, launched according to the sending time and transmission of launching the dispensing request for including in request
The affiliated dispensing region of the terminal of request, it is assumed that advertisement material 1 and advertisement material 2 do not meet advertisement fixed condition, then advertising thing
Expect that corresponding material digital information is tentatively deleted；The embodiment of the present invention is assumed to ask record by the dispensing that FACE ID are sent
The broadcasting time of advertisement material 3 and advertisement material 4, and assume to determine that launching user meets the requirement for playing the frequency with this, then will
Number information and material digital information are matched；Assuming that advertisement material 3 matches the occurrence that item number is more than advertisement material 4
Number then selects advertisement material 3 and carries out advertisement dispensing.
It should be noted that the information such as release time of the embodiment of the present invention, dispensing region, dispensing frequency can also pass through number
Word information is identified, and marking principle has no difference.Similarly, launching the sending time of request can draw according to the preset period
It after point, is identified using digital information, digital information can also be used by sending the affiliated dispensing region for the terminal for launching request
It is identified；
Compared with the relevant technologies, technical scheme includes：Acquire the user images information that region is launched in advertisement；Identification
The user that user images information includes, and the dispensing user for carrying out advertisement dispensing is determined from the user identified；Analysis determines
Dispensing user user characteristics after, based on analysis obtain user characteristics determine launch user number information；According to
Determining number information carries out advertisement dispensing.The embodiment of the present invention improves the delivering accuracy rate of advertisement under line, improves
Launch quality.
Fig. 2 is the structure diagram of advertisement delivery system of the embodiment of the present invention, as shown in Fig. 2, including：Collecting unit, identification
Unit, launches unit at determination unit；Wherein,
Collecting unit is used for：Acquire the user images information that region is launched in advertisement；
Optionally, collecting unit of the embodiment of the present invention is specifically used for：
Acquire the User Activity image in advertisement dispensing region in preset duration；
The user images letter for meeting preset quality requirement is selected and determined from the User Activity image of acquisition
Breath；
Wherein, user images information includes following part or all of information：User's face, clothing, accessories.
Recognition unit is used for：The user that identification user images information includes, and determine and carried out extensively from the user identified
Accuse the dispensing user launched；
Optionally, recognition unit of the embodiment of the present invention from the user identified for determining the dispensing for carrying out advertisement dispensing
User includes：
Delete processing is carried out according to preset condition to the user identified；
After completing delete processing in remaining user, determine that one of user is the dispensing user.
Optionally, recognition unit of the embodiment of the present invention is used for the user to identifying and carries out delete processing according to preset condition
Including following part or all of processing：
Recognition of face is carried out respectively to each user identified, pseudo- face therein is deleted according to face recognition result；
The degree of watching attentively of each user identified is calculated, the user that degree of watching attentively is less than preset degree of watching attentively threshold value is deleted；
The each user identified is calculated at a distance from the terminal for carrying out advertisement dispensing, deletes the distance for calculating and obtaining
Less than the user of preset distance threshold.
Optionally, recognition unit of the embodiment of the present invention is for determining that one of user is to launch user to include：
After completing delete processing in remaining user, the highest user of degree of watching attentively uses as the dispensing described in determination
Family.
Determination unit is used for：After the user characteristics of the determining dispensing user of analysis, the user characteristics obtained based on analysis are true
Surely the number information of user is launched；
Optionally, determination unit described in the embodiment of the present invention is specifically used for：
According to the user characteristics that preset label number map information and analysis obtain, determine the dispensing user's
The number information；
Wherein, the user characteristics include following part or all of：Gender, age, income, mood；The label number
Map information includes：Correspond respectively to each user characteristics and digital code information.
Optionally, determination unit of the embodiment of the present invention is additionally operable to：
After the number information for launching user, determine whether used comprising the dispensing in pre-stored database
The number information recorded at family；
Including when the number information recorded for launching user, according to the number information recorded to working as
The number information of preceding determination is supplemented.
It should be noted that carry out supplement include：The number of users for comparing currently determining number information and having recorded
Word information, if in the number information recorded including the digital information not having in the number information currently determined,
Then this partial information is added in currently determining number information.
Unit is launched to be used for：Advertisement dispensing is carried out according to determining number information.
It should be noted that each unit in advertisement delivery system of the embodiment of the present invention can be with advertisement in the related technology
Each composed structure of system carries out compatible setting；Wherein, the function of unit can split setting and have in the relevant technologies
In each composition of system.
Optionally, advertisement delivery system of the embodiment of the present invention further includes material information unit；
Material information unit is used for, and is required according to the dispensing of preset label number map information and advertisement, is generated each wide
Accuse the corresponding material digital information of material.
Optionally, the embodiment of the present invention is launched unit and is specifically used for：
When receiving the dispensing request for carrying out advertisement dispensing, each material digital information and the number information are determined
Match item number；
The most advertisement material of selection matching item number is launched.
It should be noted that it further includes theoretically the identity information that Termination ID etc. is used for terminal interaction to launch request, with reality
The transmission of existing related data, this will not be repeated here.
Optionally, it includes following part or all of information that the embodiment of the present invention, which launches request,：
Facial identity FACE ID for launching user, the sending time for launching request, the dispensing is sent
Launch region in the place of the terminal of request；
Wherein, the FACE ID are generated according to the image for the dispensing user for including in the user images information；It is described
FACE ID are with the number information at correspondence.
Optionally, advertisement delivery system of the embodiment of the present invention further includes the first filter element；
First filter element is used for：
When launching in request comprising the sending time for launching request, according to the sending time for launching request, to not being inconsistent
Close the advertisement material of release time requirement, the corresponding material digital information of filtering advertisements material；
When according to launching the place dispensing region for launching the terminal of request in request comprising the transmission, according to the transmission
Region is launched at the place for launching the terminal of request, and the advertisement material of area requirement is launched to not meeting, filters the advertisement material
Corresponding material digital information.
Optionally, advertisement delivery system of the embodiment of the present invention further includes the second filter element；
Second filter element is used for：
The impressions of each advertisement material are recorded according to the FACE ID for launching user；
It presets each advertisement material and launches frequency threshold value accordingly；
Judge that the impressions for the advertisement material launched for the dispensing user are more than the corresponding throwing of advertisement material
When putting frequency threshold value, the corresponding material digital information of the advertisement material is filtered.
The embodiment of the present invention, which launches unit, can be arranged the server progress launched in control advertisement, such as content distribution
Node.Http protocol may be used in FACE ID of the embodiment of the present invention, number information, material digital information, dispensing request etc.
Each network node carries out communications in systems.The network node of advertisement material can launch the terminal of terminal according to advertisement
ID is issued.After the embodiment of the present invention generates FACE ID and number information, it can be sent by way of http protocol
Server, terminal or the equipment judged is launched to advertisement is carried out.
One of ordinary skill in the art will appreciate that all or part of step in the above method can be instructed by program
Related hardware (such as processor) is completed, and described program can be stored in computer readable storage medium, as read-only memory,
Disk or CD etc..Optionally, all or part of step of above-described embodiment can also be come using one or more integrated circuits
It realizes.Correspondingly, the form realization of hardware may be used in each module/unit in above-described embodiment, such as passes through integrated electricity
Its corresponding function is realized on road, can also be realized in the form of software function module, such as is stored in by processor execution
Program/instruction in memory realizes its corresponding function.The present invention is not limited to the hardware and softwares of any particular form
In conjunction with.
Although disclosed herein embodiment it is as above, the content only for ease of understanding the present invention and use
Embodiment is not limited to the present invention.Technical staff in any fields of the present invention is taken off not departing from the present invention
Under the premise of the spirit and scope of dew, any modification and variation, but the present invention can be carried out in the form and details of implementation
Scope of patent protection, still should be subject to the scope of the claims as defined in the appended claims.
Claims (24)
1. a kind of advertisement placement method, which is characterized in that including：
Acquire the user images information that region is launched in advertisement；
The user that identification user images information includes, and the dispensing user for carrying out advertisement dispensing is determined from the user identified；
After the user characteristics of the determining dispensing user of analysis, the number of users for launching user is determined based on the user characteristics that analysis obtains
Word information；
Advertisement dispensing is carried out according to determining number information.
2. advertisement placement method according to claim 1, which is characterized in that the acquisition user images information includes：
Acquire the User Activity image in advertisement dispensing region in preset duration；
The user images information for meeting preset quality requirement is selected and determined from the User Activity image of acquisition；
Wherein, the user images information includes following part or all of information：User's face, clothing, accessories.
3. advertisement placement method according to claim 1, which is characterized in that described determined from the user identified carries out
Advertisement launch dispensing user include：
Delete processing is carried out according to preset condition to the user identified；
After completing delete processing in remaining user, determine that one of user is the dispensing user.
4. advertisement placement method according to claim 3, which is characterized in that the described couple of user identified is according to default item
It includes following part or all of processing that part, which carries out delete processing,：
Recognition of face is carried out respectively to each user identified, pseudo- face therein is deleted according to face recognition result；
The degree of watching attentively of each user identified is calculated, the user that degree of watching attentively is less than preset degree of watching attentively threshold value is deleted；
The each user identified is calculated at a distance from the terminal for carrying out advertisement dispensing, the distance for calculating and obtaining is deleted and is less than
The user of preset distance threshold.
5. advertisement placement method according to claim 4, which is characterized in that the one of user of determination is the throwing
Putting user includes：
After completing delete processing in remaining user, the highest user of degree of watching attentively is as the dispensing user described in determination.
6. advertisement placement method according to claim 1, which is characterized in that the determining number letter for launching user
Breath includes：
According to the user characteristics that preset label number map information and analysis obtain, determine that the dispensing user's is described
Number information；
Wherein, the user characteristics include following part or all of：Gender, age, income, mood；The label number mapping
Information includes：Correspond respectively to each user characteristics and digital code information.
7. advertisement placement method according to claim 6, which is characterized in that the determining number letter for launching user
After breath, the advertisement placement method further includes：
It whether determines in pre-stored database comprising the number information recorded for launching user；
Including when the number information recorded for launching user, according to the number information recorded to current true
The fixed number information is supplemented.
8. according to claim 1~7 any one of them advertisement placement method, which is characterized in that described according to determining user
Before digital information carries out advertisement dispensing, the advertisement placement method further includes：
It is required according to the dispensing of preset label number map information and advertisement, generates the corresponding material number letter of each advertisement material
Breath.
9. advertisement placement method according to claim 8, which is characterized in that it is described according to determining number information into
Row advertisement is launched：
When receiving the dispensing request for carrying out advertisement dispensing, the matching of each material digital information and the number information is determined
Item number；
The most advertisement material of selection matching item number is launched.
10. advertisement placement method according to claim 9, which is characterized in that dispensing request include following part or
All information：
Facial identity FACE ID for launching user, the sending time for launching request send the dispensing request
Terminal place launch region；
Wherein, the FACE ID are generated according to the image for the dispensing user for including in the user images information；The FACE
ID is with the number information at correspondence.
11. advertisement placement method according to claim 10, which is characterized in that described according to determining number information
Before carrying out advertisement dispensing, the advertisement placement method further includes：
It is right according to the sending time for launching request when the sending time launched comprising the dispensing request in request
The advertisement material for not meeting release time requirement, filters the corresponding material digital information of the advertisement material；
When according to launching the place dispensing region for launching the terminal of request in request comprising the transmission, launched according to the transmission
Region is launched at the place of the terminal of request, and the advertisement material of area requirement is launched to not meeting, and is filtered the advertisement material and is corresponded to
Material digital information.
12. advertisement placement method according to claim 10, which is characterized in that described according to determining number information
Before carrying out advertisement dispensing, the advertisement placement method further includes：
The impressions of each advertisement material are recorded according to the FACE ID for launching user；
It presets each advertisement material and launches frequency threshold value accordingly；
Judge that the impressions for the advertisement material launched for the dispensing user are more than the corresponding dispensing frequency of the advertisement material
When subthreshold, the corresponding material digital information of the advertisement material is filtered.
13. a kind of advertisement delivery system, which is characterized in that including：Collecting unit, determination unit, launches unit at recognition unit；
Wherein,
Collecting unit is used for：Acquire the user images information that region is launched in advertisement；
Recognition unit is used for：The user that identification user images information includes, and determined from the user identified and carry out advertisement throwing
The dispensing user put；
Determination unit is used for：After the user characteristics of the determining dispensing user of analysis, is determined and thrown based on the user characteristics that analysis obtains
Put the number information of user；
Unit is launched to be used for：Advertisement dispensing is carried out according to determining number information.
14. advertisement delivery system according to claim 13, which is characterized in that the collecting unit is specifically used for：
Acquire the User Activity image in advertisement dispensing region in preset duration；
The user images information for meeting preset quality requirement is selected and determined from the User Activity image of acquisition；
Wherein, the user images information includes following part or all of information：User's face, clothing, accessories.
15. advertisement delivery system according to claim 13, which is characterized in that the recognition unit is used for from identifying
Determine that the dispensing user for carrying out advertisement dispensing includes in user：
Delete processing is carried out according to preset condition to the user identified；
After completing delete processing in remaining user, determine that one of user is the dispensing user.
16. advertisement delivery system according to claim 15, which is characterized in that the recognition unit is used for identifying
It includes following part or all of processing that user carries out delete processing according to preset condition：
Recognition of face is carried out respectively to each user identified, pseudo- face therein is deleted according to face recognition result；
The degree of watching attentively of each user identified is calculated, the user that degree of watching attentively is less than preset degree of watching attentively threshold value is deleted；
The each user identified is calculated at a distance from the terminal for carrying out advertisement dispensing, the distance for calculating and obtaining is deleted and is less than
The user of preset distance threshold.
17. advertisement delivery system according to claim 16, which is characterized in that the recognition unit is for determining wherein one
A user is that the dispensing user includes：
After completing delete processing in remaining user, the highest user of degree of watching attentively is as the dispensing user described in determination.
18. advertisement delivery system according to claim 13, which is characterized in that the determination unit is specifically used for：
According to the user characteristics that preset label number map information and analysis obtain, determine that the dispensing user's is described
Number information；
Wherein, the user characteristics include following part or all of：Gender, age, income, mood；The label number mapping
Information includes：Correspond respectively to each user characteristics and digital code information.
19. advertisement delivery system according to claim 18, which is characterized in that the determination unit is additionally operable to：
After the number information for launching user, whether determine in pre-stored database comprising the dispensing user's
The number information recorded；
Including when the number information recorded for launching user, according to the number information recorded to current true
The fixed number information is supplemented.
20. according to claim 13~19 any one of them advertisement delivery system, which is characterized in that the advertisement delivery system
It further include material information unit；
Material information unit is used for, and is required according to the dispensing of preset label number map information and advertisement, is generated each advertising thing
Expect corresponding material digital information.
21. advertisement delivery system according to claim 20, which is characterized in that the dispensing unit is specifically used for：
When receiving the dispensing request for carrying out advertisement dispensing, the matching of each material digital information and the number information is determined
Item number；
The most advertisement material of selection matching item number is launched.
22. advertisement delivery system according to claim 21, which is characterized in that dispensing request include following part or
All information：
Facial identity FACE ID for launching user, the sending time for launching request send the dispensing request
Terminal place launch region；
Wherein, the FACE ID are generated according to the image for the dispensing user for including in the user images information；The FACE
ID is with the number information at correspondence.
23. advertisement delivery system according to claim 22, which is characterized in that the advertisement delivery system further includes first
Filter element；
First filter element is used for：
It is right according to the sending time for launching request when the sending time launched comprising the dispensing request in request
The advertisement material for not meeting release time requirement, filters the corresponding material digital information of the advertisement material；
When according to launching the place dispensing region for launching the terminal of request in request comprising the transmission, launched according to the transmission
Region is launched at the place of the terminal of request, and the advertisement material of area requirement is launched to not meeting, and is filtered the advertisement material and is corresponded to
Material digital information.
24. advertisement delivery system according to claim 22, which is characterized in that the advertisement delivery system further includes second
Filter element；
Second filter element is used for：
The impressions of each advertisement material are recorded according to the FACE ID for launching user；
It presets each advertisement material and launches frequency threshold value accordingly；
Judge that the impressions for the advertisement material launched for the dispensing user are more than the corresponding dispensing frequency of the advertisement material
When subthreshold, the corresponding material digital information of the advertisement material is filtered.
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Application publication date: 20180904 |