CN108446921A - A kind of advertisement interaction systems and method - Google Patents
A kind of advertisement interaction systems and method Download PDFInfo
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- CN108446921A CN108446921A CN201810072066.XA CN201810072066A CN108446921A CN 108446921 A CN108446921 A CN 108446921A CN 201810072066 A CN201810072066 A CN 201810072066A CN 108446921 A CN108446921 A CN 108446921A
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- 238000011156 evaluation Methods 0.000 claims description 19
- 238000013459 approach Methods 0.000 claims description 7
- 230000002452 interceptive effect Effects 0.000 claims description 7
- 210000003813 thumb Anatomy 0.000 claims description 6
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses a kind of advertisement interaction systems and methods, including server, for storage and releasing advertisements；Income module is watched, certain income is obtained after clicking viewing advertisement for user；It is associated with server to watch income module, it includes advertisement storage element and account unit to watch income module, advertisement storage element is for storing the advertisement checked, account unit is used to store the income obtained after viewing advertisement, account unit is associated with advertisement storage element, after the advertisement stored in advertisement storage element is deleted, income enters account unit.It the advantage is that, it will be associated with a income per a advertisement, user watches a advertisement and is achieved with a income, after advertisement storage, income is stored simultaneously, advertisement after storage can be watched infinitely, and only after the advertisement stored in advertisement storage element is deleted, income can just enter account unit, when clicking deletion advertisement, user can see advertisement again, deepen the impression, to reach better the effect of publicity.
Description
Technical field
The present invention relates to technical field of advertisement more particularly to a kind of advertisement interaction systems and methods.
Background technology
Advertisement is, by the media of certain forms, to disclose for certain specific needs and widely transmit and believe to the public
The publicity measures of breath.In the today's society of media industry prosperity, advertisement is even more to penetrate into the every nook and cranny of the modern life.And it is big at present
Most advertisements are all that advertising expense is all to give playing platform or advertisement position owner by advertiser, and really watch the spectators of advertisement
It can not be returned, so more no power of spectators goes to see advertisement, and advertisement can encourage the user for watching advertisement network with lottery
It encourages, avoids dislike of the user to conventional ads, user is attracted actively to watch advertisement.
In addition existing advertisement putting mode is comparatively laborious, and multiple platforms or operating agency are passed through in centre, lead to advertising expense
Costliness, and the practical dispensing effect of advertisement not necessarily reaches expection, can not be fed back from the user there of viewing advertisement, because
This is difficult to that advertiser is helped to carry out complete effective measurement to advertising results, and the Automatic Optimal launched to advertisement cannot be formed with
Imitate help.
Invention content
For overcome the deficiencies in the prior art, one of the objects of the present invention is to provide a kind of advertisement interaction systems, pass through
Reward mechanism increases user's stickiness.
The second object of the present invention is to provide a kind of advertisement interactive approach.
An object of the present invention adopts the following technical scheme that realization：
A kind of advertisement interaction systems, including：
Server, for storage and releasing advertisements；
The viewing income module obtains certain income after clicking viewing advertisement for user；
The viewing income module is associated with the server, the viewing income module include advertisement storage element and
Account unit, the advertisement storage element is for storing the advertisement checked, after the account unit is for storing viewing advertisement
The income of acquisition, the account unit is associated with the advertisement storage element, the advertisement stored in the advertisement storage element
After deletion, the income enters the account unit.
Further, this system further includes advertisement uploading module, and the advertisement uploading module is associated with the server,
Including advertisement uploading unit and payment unit, the advertisement uploading unit is used to advertisement being uploaded to the server, the branch
Unit is paid to pay off advertising for branch.
Further, further include Public Appraisal module, the Public Appraisal module is associated with the advertisement uploading module,
The advertisement uploaded by the advertisement uploading module may be selected to be published to the Public Appraisal module or be not published to the public to comment
Valence module, certain advertising display expense need to be paid by being published to the advertisement of Public Appraisal module.
Further, the Public Appraisal module includes user's evaluation unit, reward unit and return unit, the use
Family evaluation unit carries out evaluation marking for user to advertisement, and the reward unit is used to provide prize to thumbing up the comment before number is arranged
It encourages, the advertisement for returning unit for score higher than setting value returns to certain advertising display expense.
Further, the advertisement uploading module includes：
Target image uploading unit, for target image to be uploaded to the server；
Associative cell, for being associated with the target image and the advertisement in the server；
The viewing benefits module
Scanning element, for scanning reality scene；
Recognition unit, for identification target image in reality scene；
Advertisement acquiring unit is associated described wide for obtaining the target image in the server and recognized
It accuses；
Display unit, for showing the advertisement got.
Further, further include ad solicitation module, the ad solicitation module includes bulletin release unit, submission unit
And selected unit,
The bulletin release unit is collected as publisher's releasing advertisements for user and is announced, the ad solicitation bulletin packet
Include advertising theme, advertisement request and reward；
Submission unit releasing advertisements under ad solicitation bulletin for other users；
The selected unit selectes advertisement for publisher and pays reward.
The second object of the present invention adopts the following technical scheme that realization：
A kind of advertisement interactive approach, includes the following steps：
Receiving step receives advertisement；
Step is watched, advertisement is watched, advertisement is put into advertisement storage element；
Benefit step, the advertisement being stored into advertisement storage element is deleted, and income related to the advertisement enters account list
Member.
Further, this method further includes following steps：
Ad distribution step, user select the advertisement to be issued, are uploaded, choose whether Public Appraisal mould to be published to
Block will such as be published to Public Appraisal module, then enter Public Appraisal module and advertisement module after ad distribution；If do not issued
To Public Appraisal module, then advertisement module is only published to；
Payment step, is such as published to Public Appraisal module, then needs payment advertising display expense and evaluation money reward；Such as it is published to
Advertisement module, then need selection advertisement number, and advertising expense is calculated according to advertisement number and advertisement unit price.
Further, this method further includes evaluation procedure：
Advertisement is evaluated, including writes comment and marking, user can thumb up comment, thumb up the more comment of number and can get
Reward participates in the user thumbed up and participates in prize drawing, obtains certain reward；The high advertisement of score is returned certain advertising display and is taken to publication
The line module of advertisement.
In addition, this method further includes ad solicitation step：
One user collects as publisher's releasing advertisements and announces, including advertising theme, requirement and reward, other users exist
The lower releasing advertisements of ad solicitation bulletin select advertisement, payment reward by publisher.
Compared with prior art, the beneficial effects of the present invention are：
This system is actually that will be associated with a income per a advertisement, and user watches a advertisement and is achieved with portion
Income, in order to improve the viewing efficiency of advertisement, after advertisement storage, income is stored simultaneously, and the advertisement after storage can be unlimited
Viewing, income at this time cannot be introduced into account unit and withdrawn deposit, and only after the advertisement stored in advertisement storage element is deleted, receive
Benefit can just enter account unit, and when clicking deletion advertisement, user can see advertisement again, deepen the impression, to reach more preferable
The effect of publicity.
Description of the drawings
Fig. 1 is the circuit theory schematic diagram of the embodiment of the present invention；
Fig. 2 is the application scenarios schematic diagram of the embodiment of the present invention；
Fig. 3 is the interface schematic diagram of the advertisement uploading module of the embodiment of the present invention；
Fig. 4 is the interface schematic diagram of the Public Appraisal module of the embodiment of the present invention；
Fig. 5 is the flow diagram for the method that the advertisement of one embodiment of the invention uploaded and obtained advertisement；
Fig. 6 is the interface schematic diagram of the ad solicitation module of the embodiment of the present invention；
In figure：10, terminal；20, server；21, auditing module；22, comparison module；30, income module is watched；31, wide
Accuse storage element；311, taxon；32, account unit；321, it withdraws deposit unit；322, detailed unit is paid；33, recommend single
Member；34, scanning element；35, recognition unit；351, the second extraction unit；36, advertisement acquiring unit；37, display unit；40, wide
Accuse uploading module；41, advertisement uploading unit；42, payment unit；43, target image uploading unit；44, associative cell；441, it draws
Subdivision；442, the first extraction unit；50, Public Appraisal module；51, user's evaluation unit；52, unit is rewarded；53, it returns single
Member；60, line module；61, experience unit；62, it registers unit；63, unit is created；64, information storage unit；70, advertisement is levied
Collect module；71, release unit is announced；72, submission unit；73, unit is selected；74, ad solicitation is announced；741, advertising theme；
742, advertisement request；743, it recompenses；744, cash pledge.
Specific implementation mode
In the following, in conjunction with attached drawing and specific implementation mode, the present invention is described further, it should be noted that not
Under the premise of conflicting, new implementation can be formed between various embodiments described below or between each technical characteristic in any combination
Example.
In the description of the present invention, it should be noted that " transverse direction ", " vertical if any term "center" for the noun of locality
To ", " length ", " width ", " thickness ", "upper", "lower", "front", "rear", "left", "right", "vertical", "horizontal", "top",
The indicating positions such as "bottom", "inner", "outside", " clockwise ", " counterclockwise " and position relationship are orientation based on ... shown in the drawings or position
Relationship is set, the narration present invention is merely for convenience of and simplifies description, device is not indicated or implied the indicated or element is necessary
It constructs and operates with specific orientation, with particular orientation, should not be understood as the specific protection domain of the limitation present invention.
In addition, being used for description purposes only if any term " first ", " second ", it is not understood to indicate or imply relatively heavy
The property wanted or the quantity for implicitly indicating technical characteristic." first " is defined as a result, " second " feature can be expressed or implicit include
One or more this feature, in the present description, " several " are meant that two or more, unless otherwise clearly having
The restriction of body.
In the present invention, except as otherwise clear stipulaties and restriction, should make if any term " assembling ", " connected ", " connection " term
Broad sense goes to understand, for example, it may be being fixedly connected, may be a detachable connection, or be integrally connected；Can also be that machinery connects
It connects；It can be directly connected, can also be to be connected by intermediary, can be connected inside two elements.For ability
For the those of ordinary skill of domain, the concrete meaning of above-mentioned term in the present invention can be understood as the case may be.
As shown in Figure 1, a kind of advertisement interaction systems, including：
Server 20, for storage and releasing advertisements；
Income module 30 is watched, certain income is obtained after clicking viewing advertisement for user；
It is associated with server 20 to watch income module 30, viewing income module 30 includes advertisement storage element 31 and account
Unit 32, advertisement storage element 31 for store the advertisement checked, account unit 32 is used to store watch advertisement after obtain
Income, account unit 32 is associated with advertisement storage element 31, after the advertisement that is stored in advertisement storage element 31 is deleted, income into
Enter account unit 32.
This system is actually that will be associated with a income per a advertisement, and user watches a advertisement and is achieved with portion
Income, after income is got, even if this part of advertisement shared be forwarded to other platforms other people watch after if can not be received
Benefit makes advertisement publishers that can effectively control advertising cost.In order to improve the viewing efficiency of advertisement, after advertisement storage, income is same
When stored, the advertisement after storage can be watched infinitely, and income at this time cannot be introduced into account unit 32 and be withdrawn deposit, only when wide
After accusing the advertisement deletion stored in storage element 31, income can just enter account unit 32, when clicking deletion advertisement, Yong Huhui
Advertisement is seen again, is deepened the impression, to reach better the effect of publicity.
In the present embodiment, viewing income module 30 is bound with line module 60, and viewing income module 30 receives and watches one
After a advertisement, which, which shows, has got, and can not get another same advertisement again, that is, user is for an advertisement
Portion can only be got, a income is obtained, concrete operations mode is that each line module 60 has oneself ID, by limiting ID
Portion can only be got for an advertisement to limit each user, the advertisement after getting is stored in advertisement storage element 31, can nothing
Limit time browsing, but no longer obtain income.Advertisement in advertisement storage element 31, which can share, is forwarded to other platforms, shares forwarding
Advertisement to other platforms is no longer associated with income, other people, which watch, can not also obtain income.
Fig. 2 is the application scenarios in an embodiment, as shown in Figure 1, terminal 10 is attached with server 20 by network,
User can watch advertisement in terminal 10, obtain income, terminal 10 can be mobile phone, tablet computer or personal digital assistant,
DTV or Wearable etc. are transmitted with server 20 by network and are connect, and advertisement is received.
Advertisement in this system refers to sensu lato advertisement, including non-economy advertisement and economic advertisement.Non-economy advertisement
Refer to advertisement not for the purpose of profit, also known as effect advertisement is various such as government administration department, social cause unit or even individual
Bulletin, notice, statement etc.；Economic advertisement is commercial advertisement, including new product advertisement, discount information etc..
This system further includes advertisement uploading module 40, and advertisement uploading module 40 is associated with server 20, including in advertisement
Leaflet member 41 and payment unit 42, advertisement uploading unit 41 are used to advertisement being uploaded to server 20, and payment unit 42 is for branch
It pays off advertising.User can be used as advertisement publishers, also can be used as advertisement viewer, when user is as advertisement publishers, can pass through
Advertisement uploading module 40 voluntarily uploads advertisement, and the advertisement of upload includes but not limited to word, picture, video, voice, link, AR
The information such as picture.
This system further includes Public Appraisal module 50, and Public Appraisal module 50 is associated with advertisement uploading module 40, by wide
It accuses the advertisement that uploading module 40 uploads to may be selected to be published to Public Appraisal module 50 or be not published to Public Appraisal module 50, issue
Advertisement to Public Appraisal module 50 need to pay certain advertising display expense.
As shown in figure 3, the method that advertisement uploads is as follows, user selects the advertisement for needing to upload, and imported into leaflet in advertisement
Member 41, setting advertisement number and advertisement unit price in payment unit 42, advertisement unit price are that the user of viewing advertisement watches portion
The income that advertisement is obtained；If advertisement publishers need to launch advertisement to Public Appraisal module 50, need to pay centainly
Advertising display takes, and advertising display expense includes displaying expense and the money reward for being issued to outstanding comment, 42 calculated advertisement of payment unit
Expense is just multiplied by advertisement unit price including advertisement number adds advertising display expense, and after the completion of payment, advertisement is uploaded to server 20, and
While it being sent to the viewing benefit module and Public Appraisal module 50 of terminal 10, in Public Appraisal module 50, user can view of freedom
See evaluation advertisement, but watch advertisement there is no an income, viewing benefits after module receives advertisement, and user watches extensively in terminal 10
It accuses, income can be obtained；If advertisement publishers need not launch advertisement to Public Appraisal module 50, advertisement part need to be only paid
Number is multiplied by the advertising expense that advertisement unit price calculates gained, and after the completion of payment, advertisement is uploaded to server 20, then is sent out via server 20
The viewing to terminal 10 is sent to benefit module, user can get income after watching advertisement.
More specifically, Public Appraisal module 50 includes user's evaluation unit 51, rewards unit 52 and return unit 53,
User's evaluation unit 51 carries out evaluation marking for user to advertisement, and reward unit 52 is used for thumbing up the comment granting before number is arranged
Reward returns the advertisement that unit 53 is used for score higher than setting value and returns to certain advertising display expense.
As shown in figure 4, for the interface of Public Appraisal module 50, user can be angularly right from intention, technology, theme and art
Advertisement is given a mark, and total score is then calculated, and can be made comments, and it is good that other users such as feel to comment on, feels to accept, can
The comment is thumbed up, is thumbed up more than quantity, the comment that quantity top ten list is thumbed up in all comments can get advertisement publishers' setting
Money reward, settlement time can set according to the ad distribution time more than certain time, also can be more than a fixed number according to comment number
It measures and sets.To be uploaded into the advertisement of Public Appraisal module 50 after server 20 needs by audit, and server 20 includes examining
Core module 21, for being audited to advertisement.
In another embodiment, advertisement enters the also another way of Public Appraisal module 50, when advertisement publishers upload
When advertisement, refer to and the viewing for being published to terminal 10 has been selected to benefit module, it further includes recommendation unit 33 that viewing, which benefits module, for seeing
The quantity seen that rear satisfied advertisement is recommended, but recommended reaches the certain proportion of the total quantity of advertisement publishers' publication
When, it notifies advertisement publishers, Public Appraisal module 50 can be entered, thus planting mode and entering the advertisement of Public Appraisal module 50 only needs
Money reward is paid, payment displaying expense is not required to, need not also be audited.
In one embodiment, advertisement storage element 31 includes taxon 311, and classification storage is carried out for the advertisement to storage
It deposits, classification can be different according to the form of advertisement, such as word, picture, video, voice, link, AR pictures etc., also can be according to wide
The product type of announcement is different, such as dress ornament, household, cuisines, tourism etc..Income and Advertisement association, after advertisement storage, income is same
When stored.
In one embodiment, account unit 32 includes withdraw deposit unit 321 and the detailed unit 322 of payment, pays detailed unit 322
Situation of Profit for recording each advertisement, the bank card account or Third-party payment account phase of withdraw deposit unit 321 and user
Association.When needing to withdraw deposit, button of withdrawing deposit is clicked, income is transferred to bank card account or Third-party payment account.
In one embodiment, this system further includes line module 60, and line module 60 includes experience unit 61, experience unit 61
It is associated with advertisement uploading module 40.Experience unit 61 determines the grade height of user, watches the obtainable receipts of user every time
Benefit can be by user setting, and minimum amount is limited by the grade of the user of releasing advertisements, when the user gradation of releasing advertisements is low, income
1 yuan, when grade is high must not be less than, income must not be less than 0.1 yuan.User can learn that feelings are watched in advertisement by clicking time watched
Condition can be controlled and be expected to spending on ads.The acquisition modes of experience include releasing advertisements, viewing advertisement, to advertisement
Commented on and completed task dispatching.
Experience unit 61 further include include unit 62 of registering, log in available certain experiences value of registering daily, empirical value arrives
User gradation is scalable after to a certain degree, and as described above, different grades of user, which launches advertisement, makes the minimum income of setting not
Together.
Line module 60 includes newly-built unit 63 and information storage unit 64, and newly-built unit 63 is used to create user information,
The pet name and login password are set, or, be associated with social account, by social Account Logon, subscriber information module and account unit
32 is associated, and user needs to log in just usable this system, does not differentiate between trade company end or client, each user after logging in
It can releasing advertisements or viewing advertisement.Line module 60 is associated with account unit 32.
In a kind of embodiment, the upper arq mode of advertisement and the mode for obtaining advertisement can be based on scanning under line, and advertisement uploads mould
Block 40 includes：Target image uploading unit 43, for target image to be uploaded to server 20；Associative cell 44, for taking
Associated objects image and advertisement in business device 20；It includes scanning element 34 that viewing, which benefits module, for scanning reality scene；Identification is single
Member 35, for identification target image in reality scene；Advertisement acquiring unit 36, for what is obtained in server 20 and recognize
The associated advertisement of target image；Display unit 37, for showing the advertisement got.
Included the following steps based on the advertisement uploading module 40 scanned under line：
Step 1, user's selected target image in terminal 10, is transmitted target image by target image uploading unit 43
Into server 20, while advertisement is selected in terminal 10, advertisement is uploaded in server 20 by advertisement uploading unit 41；
Step 2, server 20 is associated with advertisement by target image by associative cell 44.
As shown in figure 5, in an embodiment, it is by the mode that target image and advertisement are associated：Associative cell 44 includes
First extraction unit 442, the first extraction unit 442 are used to extract the key feature points in target image, and associative cell 44 will carry
The key feature points taken are associated with advertisement, and more specifically, associative cell 44 includes division unit 441, and division unit 441 is used
In carrying out region division to target image, subject area included in target image is marked off, and pass through the first extraction unit
442 key feature points that detection each object region includes one by one, key feature points can be the data for including in target image
Information, shape feature, space characteristics and edge feature etc..Data information refers to the character data that target image includes, such as
The coding information etc. for including in Quick Response Code, shape feature refer to that shape local in target image, space characteristics refer to mesh
Mutual spatial position or relative direction relationship, edge feature between the multiple subject areas split in logo image refers to
Be the boundary pixel etc. formed in targeted graphical between two regions.After extracting key feature points, server need to be judged
In 20 whether existing close or identical target image, and the target image to be to be associated with advertisement, the ratio in server 20
Compared with module 22 for judge in server 20 whether existing close or identical target image, and the target image has been associated with
Advertisement, if comparison module 22 judges there is the close or identical target image for being associated with advertisement, then the mesh of the upload
Logo image and the Advertisement association of upload fail, and server 20 sends the information of association failure to terminal 10, and user is reminded to replace mesh
Logo image uploads again.
Step 3, after completing association, server 20 sends signal to terminal 10, and the advertisement uploading module 40 in terminal 10 is wrapped
Payment unit 42 is included, payment unit 42 is for paying advertising expenditure.
After the completion of association, the payment page can be jumped out in terminal 10, advertisement number can be arranged in user, and payment unit 42 is according to list
The price of part advertisement is multiplied by advertisement number and calculates required advertising expenditure, is paid by user.
Step 4, after the completion of payment, ad distribution.
User can voluntarily print target image and issue, and can also be directed to existing image and Advertisement association in reality, into
Row ad distribution, other users can watch the number of users of advertisement by scanning target image viewing advertisement for the same advertisement
Amount is identical as the advertisement number that advertisement publishers are arranged, and a user can only get a advertisement, can be unlimited after getting advertisement
Viewing.
And the mode of advertisement viewing includes the following steps：
Step 1, after ad distribution, scanning input reality scene.
When terminal 10, which receives user, carries out scan operation on interface, the hardware modules such as camera can be opened, in real time
Reality scene is captured, wherein reality scene refers to that the picture with the real world that camera captures, real world refer to
The objective event being present in except human brain is the appreciable world.
Step 2, the target image in reality scene is identified.
Terminal 10 can be detected to collecting reality scene, when it includes target image to detect in reality scene,
The target image is identified, target image can be uploaded to by the content information for including in 10 recognizable object image of terminal
Server 20 by the content information for including in 20 recognition target image of server, and obtains corresponding advertisement from server 20.
More specifically, recognition unit 35 includes the second extraction unit 351, and the second extraction unit 351 is for extracting in reality scene
Target image on key point, key point that recognition unit 35 extracts the second extraction unit 351 and the first extraction unit 442
Key feature points match identification, the property of key point herein is consistent with the property of above-mentioned key feature points, nominally
Difference is only differentiation effect, without other meanings.
Step 3, advertisement obtains, and after recognition unit 35 identifies successful match, server 20 will be associated wide with target image
Announcement is sent to terminal 10, and terminal 10 receives advertisement by advertisement acquiring unit 36, and terminal 10 carries display screen, when receiving advertisement
Later, display module show advertisement, if advertisement be graphic form, then for user watch browse, such as be form of sound, then for
User listens to, and if advertisement is visual form, then can play viewing, if advertisement is link, then user can open link, and link can be
Link or discount coupon link etc. are introduced in purchase link, retail shop, be may also include and are shared link, if advertisement is AR visual forms, are then used
Target image can be combined with AR videos by camera, the picture on target image allowed to move up by family, enrich in advertisement
Hold.
Step 4, after user clicks viewing advertisement, certain income is can get, the income that user obtains can be money, discount
The reward of certificate, prize or other forms.
The mode that advertisement obtains may also include other forms, for example, being sent to terminal 10 in the form of notice, user's point is opened
It may be viewed by, or advertisement be combined with the mark on electronic map, user is on the electronic map close to click mark
It obtains advertisement and watches.
In one embodiment, this system further includes ad solicitation module 70, as shown in fig. 6, for the boundary of ad solicitation module 70
Face, ad solicitation module 70 include bulletin release unit 71, submission unit 72 and selected unit 73, and bulletin release unit 71 is used
In user as publisher's releasing advertisements collection bulletin 74, ad solicitation bulletin 74 includes advertising theme 741, advertisement request 742
And reward 743；Unit 72 of contributing announces 74 times releasing advertisements for other users in ad solicitation；Selected unit 73 is for sending out
Cloth person selectes advertisement and pays reward 743.
The credit value of the user of releasing advertisements collection bulletin 74 and scoring can be checked in bulletin page, and the user of releasing advertisements
It can show the number of the passing number and use for participating in ad solicitation.
In order to protect user's copyright of releasing advertisements, prevent from plagiarizing, before publisher selectes advertisement, user issues wide
It accuses underground, is only checked for the publisher of releasing advertisements collection bulletin 74, after publisher selectes desired advertisement, the advertisement chosen
Open, unchecked advertisement can be open or underground by issuing advertising user selection.If releasing advertisements collection bulletin 74
User increase reward 743, then can choose multiple advertisements, respectively payment reward 743.
More specifically, a kind of advertisement interactive approach based on above system, includes the following steps：
Receiving step receives advertisement；
Step is watched, advertisement is watched, advertisement is put into advertisement storage element 31；
Benefit step, the advertisement being stored into advertisement storage element 31 is deleted, and income related to the advertisement enters account
Unit 32.
This method further includes following steps：
Ad distribution step, user select the advertisement to be issued, are uploaded, choose whether Public Appraisal mould to be published to
Block 50 will such as be published to Public Appraisal module 50, then enter Public Appraisal module 50 and advertisement module after ad distribution；Such as
It is not published to Public Appraisal module 50, then is only published to advertisement module；
Payment step, is such as published to Public Appraisal module 50, then needs payment advertising display expense and evaluation money reward；Such as publication
To advertisement module, then selection advertisement number is needed, advertising expense is calculated according to advertisement number and advertisement unit price.
This method further includes evaluation procedure：
Advertisement is evaluated, including writes comment and marking, user can thumb up comment, thumb up the more comment of number and can get
Reward participates in the user thumbed up and participates in prize drawing, obtains certain reward；The high advertisement of score is returned certain advertising display and is taken to publication
The line module 60 of advertisement.
In addition, this method further includes ad solicitation step：
One user announces 74, including advertising theme 741, requirement and reward 743 as the collection of publisher's releasing advertisements,
His user announces 74 time releasing advertisements in ad solicitation, selectes advertisement by publisher, payment recompenses 743.
User need to be to this system branch deposit 744 in releasing advertisements collection bulletin 74, and the amount of money finally paid is by reward 743
In addition 744 gained of cash pledge, after selecting advertisement and recompensing the user that 743 issue releasing advertisements, cash pledge 744 returns to releasing advertisements
The account of the user of collection bulletin 74.
To promote the advertising creative of platform and making level, avoids advertisement from being an incompetent person or a person unequal to his task, ignore ad quality.Therefore it is arranged
Most of displaying expense is retracted in the high advertisement of scoring, while initiative advertisement module is arranged, and high advertisement of scoring can push to intention
Advertisement module is shown for a long time.
This advertisement interaction systems carry Public Appraisal function, and advertisement duration that the platforms such as TV are provided, expense are limited, system
It is big to make difficulty, it is costly, it can first upload after this system carries out Public Appraisal and launch other platforms again, test public receive
Degree and detection advertising results.
This advertisement interaction systems promote the interactivity of advertisement simultaneously, more than simple viewing, but appreciate, the interaction of evaluation
The platform that platform and income are shared.
Public Appraisal module and ad solicitation module in system help to promote public advertisement appreciation level, not only
The brand for meeting advertisement is reported, and more takes notice of intension, culture, values that advertisement is transmitted behind.
The above embodiment is only the preferred embodiment of the present invention, and the scope of protection of the present invention is not limited thereto,
The variation and replacement for any unsubstantiality that those skilled in the art is done on the basis of the present invention belong to institute of the present invention
Claimed range.
Claims (10)
1. a kind of advertisement interaction systems, which is characterized in that including：
Server, for storage and releasing advertisements；
Income module is watched, certain income is obtained after clicking viewing advertisement for user；
The viewing income module is associated with the server, and the viewing income module includes advertisement storage element and account
Unit, the advertisement storage element is for storing the advertisement checked, the account unit after storing viewing advertisement for obtaining
Income, the account unit is associated with the advertisement storage element, and the advertisement that is stored in the advertisement storage element is deleted
Afterwards, the income enters the account unit.
2. advertisement interaction systems as described in claim 1, which is characterized in that further include advertisement uploading module, in the advertisement
Transmission module is associated with the server, including advertisement uploading unit and payment unit, and the advertisement uploading unit is used for will be wide
Announcement is uploaded to the server, and the payment unit pays off advertising for branch.
3. advertisement interaction systems as claimed in claim 2, which is characterized in that further include Public Appraisal module, the public comments
Valence module is associated with the advertisement uploading module, and the advertisement uploaded by the advertisement uploading module may be selected to be published to the public affairs
Many evaluation modules are not published to the Public Appraisal module, and certain advertisement need to be paid by being published to the advertisement of Public Appraisal module
Displaying expense.
4. advertisement interaction systems as claimed in claim 3, which is characterized in that the Public Appraisal module includes user's evaluation list
Member, reward unit and return unit, the user's evaluation unit carry out evaluation marking for user to advertisement, and the reward is single
Member is for thumbing up the comment granting reward before number is arranged, the advertisement return one returned unit and be used to be higher than score setting value
Fixed advertising display takes.
5. advertisement interaction systems as claimed in claim 2, which is characterized in that the advertisement uploading module includes：
Target image uploading unit, for target image to be uploaded to the server；
Associative cell, for being associated with the target image and the advertisement in the server；
The viewing benefits module
Scanning element, for scanning reality scene；
Recognition unit, for identification target image in reality scene；
Advertisement acquiring unit, for obtaining the associated advertisement of the target image in the server and recognized；
Display unit, for showing the advertisement got.
6. advertisement interaction systems as described in claim 1, which is characterized in that further include ad solicitation module, the advertisement sign
It includes announcing release unit, submission unit and selected unit to collect module,
The bulletin release unit is collected as publisher's releasing advertisements for user and is announced, and the ad solicitation bulletin includes wide
Accuse theme, advertisement request and reward；
Submission unit releasing advertisements under ad solicitation bulletin for other users；
The selected unit selectes advertisement for publisher and pays reward.
7. a kind of advertisement interactive approach, which is characterized in that include the following steps：
Receiving step receives advertisement；
Step is watched, advertisement is watched, advertisement is put into advertisement storage element；
Benefit step, the advertisement being stored into advertisement storage element is deleted, and income related to the advertisement enters account unit.
8. advertisement interactive approach as claimed in claim 7, which is characterized in that further include following steps：
Ad distribution step, user select the advertisement to be issued, are uploaded, choose whether Public Appraisal module to be published to,
It to be such as published to Public Appraisal module, then enters Public Appraisal module and advertisement module after ad distribution；If not being published to
Public Appraisal module is then only published to advertisement module；
Payment step, is such as published to Public Appraisal module, then needs payment advertising display expense and evaluation money reward；Such as it is published to advertisement
Receiving module, then need selection advertisement number, and advertising expense is calculated according to advertisement number and advertisement unit price.
9. advertisement interactive approach as claimed in claim 8, which is characterized in that further include evaluation procedure：
Advertisement is evaluated, including writes comment and marking, user can thumb up comment, thumb up the more comment of number and can get prize
It encourages, participates in the user thumbed up and participate in prize drawing, obtain certain reward；The high advertisement of score is returned certain advertising display and is taken to publication extensively
The line module of announcement.
10. advertisement interactive approach as claimed in claim 7, which is characterized in that further include ad solicitation step：
One user collects as publisher's releasing advertisements and announces, including advertising theme, requirement and reward, and other users are in advertisement
The lower releasing advertisements of collection bulletin select advertisement, payment reward by publisher.
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Application publication date: 20180824 |