CN108427700A - Electronic device, the method for tenant group and computer readable storage medium - Google Patents
Electronic device, the method for tenant group and computer readable storage medium Download PDFInfo
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- CN108427700A CN108427700A CN201710914567.3A CN201710914567A CN108427700A CN 108427700 A CN108427700 A CN 108427700A CN 201710914567 A CN201710914567 A CN 201710914567A CN 108427700 A CN108427700 A CN 108427700A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The present invention relates to a kind of electronic device, the method for tenant group and computer readable storage medium, the method for the tenant group includes：The browsing record generated when user browses on the terminal device is obtained, and extracts the key message in the browsing record, the key message includes user identifier, accesses column, product information and browsing time；The user represented with the user identifier is divided into corresponding multiple primary access to analyze object, by the key message and recorded, and converts each access record to corresponding access path；Tenant group is carried out based on the access path and preset point of group's rule.The present invention is by reflecting that user potentially consumes the access path progress tenant group of wish, fully to excavate the consumption potentiality in group.
Description
Technical field
It can the present invention relates to a kind of field of communication technology more particularly to electronic device, the method for tenant group and computer
Read storage medium.
Background technology
User draws a portrait, and point group energy is enough to be got up to be grouped by independent user-association in network, can really understand user,
It has a very big impact network marketing environment.Existing user's portrait divides in group's scheme, is mainly bought with user
Or expressed the product of apparent preference and carry out a point group as label, this user's portrait divides group's scheme to have one-sidedness and certain
Limitation.In fact, user's history browse path can also reflect the consumption wish of user, browse path height is overlapped
User, product hobby and consumption wish have certain similitude, such as how user path as label carry out user divide
Group divides group's internal consumption potentiality with abundant excavation, and becoming has problem to be solved.
Invention content
The purpose of the present invention is to provide a kind of electronic device, the method for tenant group and computer readable storage medium,
It is intended to by reflecting that user potentially consumes the access path progress tenant group of wish, it is latent fully to excavate the consumption in group
Power.
To achieve the above object, the present invention provides a kind of electronic device, the electronic device include memory and with it is described
The processor of memory connection, the system that the tenant group that can be run on the processor is stored in the memory, institute
The system for stating tenant group realizes following steps when being executed by the processor：
S101 obtains the browsing record generated when user browses on the terminal device, and extracts in the browsing record
Key message, the key message include user identifier, access column, product information and browsing time；
The key message is divided into corresponding more by S102, the user represented with the user identifier to analyze object
A primary access record, and convert each access record to corresponding access path；
S103 carries out tenant group based on the access path and preset point of group's rule.
Preferably, the step S102 includes：
The user represented with the user identifier browses each analysis object to analyze object within the preset browsing time
Access column and product information recorded as primary access, and each accesss is recorded and is converted into corresponding access path；Or
Person
The user represented with the user identifier determines that browsing when each analysis object browse product is opened to analyze object
Beginning link terminates all links of link to browsing, and browsing beginning link is terminated to the access in all links of link to browsing
Column and product information are recorded as primary access, and convert each access record to corresponding access path.
Preferably, preset point of group's rule includes：
The access frequency for counting each access path obtains the access road that the access frequency is more than or equal to predeterminated frequency
All users in acquired each access path are divided into the same group by diameter；Or
The coincidence factor for analyzing the access path, using the coincidence factor be more than or equal to the access path of default coincidence factor as
One similar access path set counts the access frequency of each similar access path set, obtains the access frequency and be more than
Equal to the similar access path set of predeterminated frequency, all users in acquired same similar access path set are divided into
The same group.
Preferably, when the system of the tenant group is executed by the processor, following steps are also realized：
S104, by the customer attribute information to prestore in the user identifier of each user in each point of group and database progress
Match, obtain customer attribute information identical with the user identifier in database, is screened based on acquired customer attribute information
User to be recommended in each point of group；
S105 determines product information to be recommended, recommends identified product information to user to be recommended.
To achieve the above object, the present invention also provides a kind of method of tenant group, the method for the tenant group includes：
S1 obtains the browsing record generated when user browses on the terminal device, and extracts the pass in the browsing record
Key information, the key message include user identifier, access column, product information and browsing time；
The key message is divided into corresponding multiple by S2, the user represented with the user identifier to analyze object
It is primary to access record, and convert each access record to corresponding access path；
S3 carries out tenant group based on the access path and preset point of group's rule.
Preferably, the step S2 includes：
The user represented with the user identifier browses each analysis object to analyze object within the preset browsing time
Access column and product information recorded as primary access, and each accesss is recorded and is converted into corresponding access path；Or
Person
The user represented with the user identifier determines that browsing when each analysis object browse product is opened to analyze object
Beginning link terminates all links of link to browsing, and browsing beginning link is terminated to the access in all links of link to browsing
Column and product information are recorded as primary access, and convert each access record to corresponding access path.
Preferably, preset point of group's rule is：
The access frequency for counting each access path obtains the access road that the access frequency is more than or equal to predeterminated frequency
All users in acquired each access path are divided into the same group by diameter；Or
The coincidence factor for analyzing the access path, using the coincidence factor be more than or equal to the access path of default coincidence factor as
One similar access path set counts the access frequency of each similar access path set, obtains the access frequency and be more than
Equal to the similar access path set of predeterminated frequency, all users in acquired same similar access path set are divided into
The same group.
Preferably, further include after the step S3：
S4, by the customer attribute information to prestore in the user identifier of each user in each point of group and database progress
Match, obtain customer attribute information identical with the user identifier in database, is screened based on acquired customer attribute information
User to be recommended in each point of group；
S5 determines product information to be recommended, recommends identified product information to user to be recommended.
Preferably, the method for the tenant group further includes：
S6 extracts the preference information of the user in each point of group, the institute based on the preference information of user into corresponding point of group
There is user's recommended products information.
To achieve the above object, the present invention also provides a kind of computer readable storage medium, the computer-readable storages
The system of the system that tenant group is stored on medium, the tenant group realizes above-mentioned tenant group when being executed by processor
Method the step of.
The beneficial effects of the invention are as follows：The present invention extracts the key message in browsing record, and key message includes user's mark
Know, access column, product information and browsing time, key message, which is divided into access, records and is converted into access path, to
Family carries out a point group by access path, and the access path that the present invention potentially consumes wish by reflection user carries out tenant group,
The limitation of existing scheme can be broken, further excavate the consumption potentiality in group.
Description of the drawings
Fig. 1 is each one optional application environment schematic diagram of embodiment of the present invention；
Fig. 2 is the flow diagram of the method first embodiment of tenant group of the present invention；
Fig. 3 is the flow diagram of the method second embodiment of tenant group of the present invention；
Fig. 4 is the flow diagram of the method 3rd embodiment of tenant group of the present invention.
Specific implementation mode
The principle and features of the present invention will be described below with reference to the accompanying drawings, and the given examples are served only to explain the present invention, and
It is non-to be used to limit the scope of the present invention.
As shown in FIG. 1, FIG. 1 is each one optional application environment schematic diagram of embodiment of the present invention, application environment signals
Figure includes electronic device 1 and terminal device 2.Electronic device 1 can pass through the suitable technology such as network, near-field communication technology and end
End equipment 2 carries out data interaction.
The terminal device 2, which includes, but are not limited to any type, to pass through keyboard, mouse, remote controler, touch with user
The modes such as plate or voice-operated device carry out the electronic product of human-computer interaction, for example, personal computer, tablet computer, smart mobile phone,
Personal digital assistant (Personal Digital Assistant, PDA), game machine, Interactive Internet TV (Internet
Protocol Television, IPTV), the movable equipment of intellectual Wearable, navigation device etc., or such as
The fixed terminal of digital TV, desktop computer, notebook, server etc..User generates browsing when being browsed on terminal device 2
Record, browsing record are sent to electronic device 1.
The electronic device 1 be it is a kind of can according to the instruction for being previously set or storing, it is automatic carry out numerical computations and/
Or the equipment of information processing.The electronic device 1 can be computer, can also be single network server, multiple networks clothes
It is engaged in the server group either cloud being made of a large amount of hosts or network server based on cloud computing of device composition, wherein cloud computing
It is one kind of Distributed Calculation, a super virtual computer being made of the computer collection of a group loose couplings.
In the present embodiment, electronic device 1 may include, but be not limited only to, and depositing for connection can be in communication with each other by system bus
Reservoir 11, processor 12 and network interface 13, the system that memory 11 is stored with the tenant group that can be run on the processor 12.
It should be pointed out that Fig. 1 illustrates only the electronic device 1 with component 11-13, it should be understood that being not required for implementing
All components shown, the implementation that can be substituted is more or less component.
Wherein, memory 11 includes memory and the readable storage medium storing program for executing of at least one type.Inside save as the fortune of electronic device 1
Row provides caching；Readable storage medium storing program for executing can be if flash memory, hard disk, multimedia card, card-type memory are (for example, SD or DX memories
Deng), random access storage device (RAM), static random-access memory (SRAM), read-only memory (ROM), electric erasable can compile
Journey read-only memory (EEPROM), programmable read only memory (PROM), magnetic storage, disk, CD etc. it is non-volatile
Storage medium.In some embodiments, readable storage medium storing program for executing can be the internal storage unit of electronic device 1, such as the electronics
The hard disk of device 1；In further embodiments, which can also be that the external storage of electronic device 1 is set
Plug-in type hard disk that is standby, such as being equipped on electronic device 1, intelligent memory card (Smart Media Card, SMC), secure digital
(Secure Digital, SD) blocks, flash card (Flash Card) etc..In the present embodiment, the readable storage medium storing program for executing of memory 11
The operating system and types of applications software of electronic device 1, such as the use in one embodiment of the invention are installed on commonly used in storage
The program code etc. of the system of group is divided at family.In addition, memory 11 can be also used for temporarily storing and export or will be defeated
The Various types of data gone out.
The processor 12 can be in some embodiments central processing unit (Central Processing Unit,
CPU), controller, microcontroller, microprocessor or other data processing chips.The processor 12 is commonly used in the control electricity
The overall operation of sub-device 1, such as execute and carry out data interaction with the terminal device 2 or communicate relevant control and processing
Deng.In the present embodiment, the processor 12 is for running the program code stored in the memory 11 or processing data, example
The system for such as running tenant group.
The network interface 13 may include radio network interface or wired network interface, which is commonly used in
Communication connection is established between the electronic device 1 and other electronic equipments.In the present embodiment, network interface 13 is mainly used for will be electric
Sub-device 1 is connected with one or more terminal devices 2, and data are established between electronic device 1 and one or more terminal devices 2
Transmission channel and communication connection, the browsing to obtain the user on one or more terminal devices 2 record.
The system of the tenant group is stored in memory 11, including at least one calculating being stored in memory 11
Machine readable instruction, at least one computer-readable instruction can be executed by processor 12, to realize the use of various embodiments of the present invention
The method of group is divided at family；As described in follow-up, at least one computer-readable instruction is different according to the function that its each section is realized,
It can be divided into different logic modules.
Wherein, following steps are realized when the system of tenant group is executed by the processor 12：
Step S101 obtains the browsing record generated when user browses on the terminal device, and extracts the browsing record
In key message, the key message includes user identifier, accesses column, product information and browsing time；
In the present embodiment, user generates browsing record, every browsing note when browsing product information on the app of terminal device
Record includes the information such as user identifier, browsing time and browsing content.Terminal device can be after generating browsing record in real time by it
It is uploaded in electronic device, periodically browsing record can also be uploaded in electronic device, completed as a result, to each terminal device
The collection operation of the browsing record of upper generation.
The present embodiment extracts key message in a large amount of historical viewings record of accumulation, and key message includes user's mark
Know, access column, product information and browsing time, accessing column and product information can obtain from browsing content.Wherein, user
Mark for example, device number or cell-phone number etc., for safety APP, it is, for example, insurance, financing, debt-credit etc., product to access column
Information includes corresponding product under each access column, such as product information is the car insurance product or meaning insured under column
Outer insurance products etc..
The key message is divided into correspondence by step S102, the user represented with the user identifier to analyze object
Multiple primary access records, and each accesss is recorded and is converted into corresponding access path；
In the present embodiment, a user is represented with each user identifier, such as a certain device number or cell-phone number represent a use
Family is analyzed each user as an analysis object.Each user has a plurality of browsing to record corresponding key message.It will
The corresponding all key messages of each user are split, and obtaining multiple complete primary access with segmentation records.
Wherein, there are many ways to key message being divided into corresponding multiple primary access records, it is preferable that real one
It applies in example, can visit the access column and product information that each analysis object browses within the preset browsing time as primary
It asks record, such as the terminal device where a certain device number, first confirms that and start to browse the moment, it then will be from starting to browse
Moment is that the access column browsed in initial time half an hour or a hour and product information are split as primary
Access record；In other embodiments, it may be determined that it is each analysis object browse product when browsing start link to browse knot
Browsing is started the access column in link to all links of browsing end link and product information by all links of beam ring section
Record is accessed as primary, for example, for the corresponding user of a certain cell-phone number, user determines when browsing certain insurance products
It is to start to browse corresponding insurance products in a certain access column that browsing, which starts link, and intermediate link may be by the insurance
The product insurance products similar with other are compared, if user finally has purchased the insurance products, it is determined that have purchased this
Insurance products are that browsing terminates link.
When converting primary access record to access path, specifically, column and product information will be accessed according to browsing
Sequencing be attached and be associated with, obtain corresponding access path, such as after user enters Chinese safety official website, click and protect
Dangerous column selects accident insurance product, clicks short-term comprehensive accident insurance and is browsed, returns, click travel accident insurance and browsed,
It returns, again taps on short-term comprehensive accident insurance and browsed, select the high-end money in short-term comprehensive accident insurance, click and throw immediately
It protects, then corresponding access path is：Insurance (column)-accident insurance-in Chinese safety official website integrates accident insurance-travelling meaning in short term
The high-end money-that outer danger-is integrated in short term in the short-term comprehensive accident insurance of accident insurance-is insured.
Step S103 carries out tenant group based on the access path and preset point of group's rule.
User may not buy browsed product during browsing product, but if multiple users repeatedly browse
The product and when not buying the product, it can be seen that this product obtains the approval of these users, or has multiple users clear
It lookes at and has purchased the product during product, also illustrate that this product obtains the approval of these users.In the present embodiment, pass through
The access path of user is analyzed to obtain the navigation patterns of user, and then obtains the purchasing psychology or purchase intention of user, and then right
It carries out tenant group.
In a preferred embodiment, preset point of group's rule includes：The access frequency of each access path is counted, the visit
It asks that frequency can be for example daily 100 times as unit of day either week etc. or 1000 times per week, it is big to obtain access frequency
In the access path equal to predeterminated frequency, predeterminated frequency is, for example, daily 300 times or 2000 times per week, will be acquired every
All users in one access path are divided into the same group；Or the coincidence factor of analysis access path, wherein two access path
Coincidence factor refer to：It is identical to have several part paths in two access path, at this moment can calculate the coincidence of the two
Rate, preset coincidence factor can be that 50% etc., such as first access path is：" the insurance (column)-in Chinese safety official website
Accident insurance-integrates the high-end money in the short-term comprehensive accident insurance of accident insurance-in short term ", Article 2 access path is：" Chinese safety official
Insurance (column)-accident insurance-tourism accident insurance-in net integrates basic money-throwing in the short-term comprehensive accident insurance of accident insurance-in short term
Protect ", this two access path include 3 identical parts：It is insurance (column), accident insurance in Chinese safety official website, short-term
Accident insurance is integrated, for first access path, Article 2 access path reaches 75% with its coincidence factor, then can incite somebody to action
First access path is considered as the access path that coincidence factor is more than or equal to default coincidence factor with Article 2 access path, by coincidence factor
More than or equal to the access path of default coincidence factor as a similar access path set, each similar access path set is counted
Access frequency, obtain access frequency and be more than or equal to the similar of predeterminated frequency (such as daily 500 times or 3000 times per week)
All users in acquired same similar access path set are divided into the same group by access path set.
Compared with prior art, the present embodiment extraction browsing record in key message, key message include user identifier,
Column, product information and browsing time are accessed, key message is divided into access record and is converted into access path, user is pressed
Access path carries out a point group, and the present embodiment is by reflecting that user potentially consumes the access path progress tenant group of wish, energy
Enough break the limitation of existing scheme, further excavates the consumption potentiality in group.
In a preferred embodiment, on the basis of the embodiment of above-mentioned Fig. 1, the system of the tenant group is described
When processor executes, following steps are also realized：
The user identifier of each user in each point of group is matched with the customer attribute information to prestore in database, is obtained
Customer attribute information identical with the user identifier in database is taken, each point of group is screened based on acquired customer attribute information
In user to be recommended；
It determines product information to be recommended, recommends identified product information to user to be recommended.
The corresponding customer attribute information of a large amount of client, the customer attribute information are stored in the present embodiment, in database
Including name, educational background, income, position, address, contact method and device number etc., by the user identifier of the user in a certain point of group
It is matched with the customer attribute information in database, if matching show that the user identifier of the two is identical, is obtained and the user
Identical customer attribute information is identified, in this point of group, screens to obtain waiting for for this point of group based on acquired customer attribute information
Recommended user, such as the user to be recommended in each point of group is screened based on age, educational background, income and/or position, it determines to be recommended
Product information recommends identified product information, such as certain product to be divided into common, middle-grade, top grade, then to user to be recommended
It can recommend the high-grade money of the product to the higher user to be recommended of income.
The present embodiment is associated after tenant group, to obtain user to be recommended, so with a large amount of clients in database
Backward user to be recommended recommends product information to be recommended, in this way, can accurately, on a large scale recommend to user
Product information is further excavated and divides group's internal consumption potentiality.
In other embodiments, the preference information of the user in each point of group, the preference information based on user can also be extracted
All user's recommended products information into corresponding point of group.
Wherein, the preference information of user can obtain in the access path analysis of user from this point of group in each point of group, such as
Other than the access frequency of the access path of analysis user, two same or similar access in same user can also be analyzed
Access time between path, if the time interval of the access time between two same or similar access path is shorter,
Then illustrate that the user currently compares and approve or like corresponding product in the access path, is analyzing use all in this point of group
After the product that family is approved or liked, show that the user's in this point of group is inclined by the product of customer acceptance or hobby in this point of group
Good information, all user's recommended products information based on the preference information into corresponding point of group.
The present embodiment extraction divides the preference information of the user in group, and the user into this point of group recommends preference information corresponding
Product information can further excavate point group's internal consumption potentiality.
As shown in Fig. 2, Fig. 2 is the flow diagram of the method first embodiment of tenant group of the present invention, the tenant group
Method include：
Step S1 obtains the browsing record generated when user browses on the terminal device, and extracts in the browsing record
Key message, the key message includes user identifier, accesses column, product information and browsing time；
In the present embodiment, user generates browsing record, every browsing note when browsing product information on the app of terminal device
Record includes the information such as user identifier, browsing time and browsing content.Terminal device can be after generating browsing record in real time by it
It is uploaded in electronic device, periodically browsing record can also be uploaded in electronic device, completed as a result, to each terminal device
The collection operation of the browsing record of upper generation.
The present embodiment extracts key message in a large amount of historical viewings record of accumulation, and key message includes user's mark
Know, access column, product information and browsing time, accessing column and product information can obtain from browsing content.Wherein, user
Mark for example, device number or cell-phone number etc., for safety APP, it is, for example, insurance, financing, debt-credit etc., product to access column
Information includes corresponding product under each access column, such as product information is the car insurance product or meaning insured under column
Outer insurance products etc..
The key message is divided into corresponding by step S2, the user represented with the user identifier to analyze object
Multiple primary access records, and convert each access record to corresponding access path；
In the present embodiment, a user is represented with each user identifier, such as a certain device number or cell-phone number represent a use
Family is analyzed each user as an analysis object.Each user has a plurality of browsing to record corresponding key message.It will
The corresponding all key messages of each user are split, and obtaining multiple complete primary access with segmentation records.
Wherein, there are many ways to key message being divided into corresponding multiple primary access records, it is preferable that real one
It applies in example, can visit the access column and product information that each analysis object browses within the preset browsing time as primary
It asks record, such as the terminal device where a certain device number, first confirms that and start to browse the moment, it then will be from starting to browse
Moment is that the access column browsed in initial time half an hour or a hour and product information are split as primary
Access record；In other embodiments, it may be determined that it is each analysis object browse product when browsing start link to browse knot
Browsing is started the access column in link to all links of browsing end link and product information by all links of beam ring section
Record is accessed as primary, for example, for the corresponding user of a certain cell-phone number, user determines when browsing certain insurance products
It is to start to browse corresponding insurance products in a certain access column that browsing, which starts link, and intermediate link may be by the insurance
The product insurance products similar with other are compared, if user finally has purchased the insurance products, it is determined that have purchased this
Insurance products are that browsing terminates link.
When converting primary access record to access path, specifically, column and product information will be accessed according to browsing
Sequencing be attached and be associated with, obtain corresponding access path, such as after user enters Chinese safety official website, click and protect
Dangerous column selects accident insurance product, clicks short-term comprehensive accident insurance and is browsed, returns, click travel accident insurance and browsed,
It returns, again taps on short-term comprehensive accident insurance and browsed, select the high-end money in short-term comprehensive accident insurance, click and throw immediately
It protects, then corresponding access path is：Insurance (column)-accident insurance-in Chinese safety official website integrates accident insurance-travelling meaning in short term
The high-end money-that outer danger-is integrated in short term in the short-term comprehensive accident insurance of accident insurance-is insured.
Step S3 carries out tenant group based on the access path and preset point of group's rule.
User may not buy browsed product during browsing product, but if multiple users repeatedly browse
The product and when not buying the product, it can be seen that this product obtains the approval of these users, or has multiple users clear
It lookes at and has purchased the product during product, also illustrate that this product obtains the approval of these users.In the present embodiment, pass through
The access path of user is analyzed to obtain the navigation patterns of user, and then obtains the purchasing psychology or purchase intention of user, and then right
It carries out tenant group.
In a preferred embodiment, preset point of group's rule includes：The access frequency of each access path is counted, the visit
It asks that frequency can be for example daily 100 times as unit of day either week etc. or 1000 times per week, it is big to obtain access frequency
In the access path equal to predeterminated frequency, predeterminated frequency is, for example, daily 300 times or 2000 times per week, will be acquired every
All users in one access path are divided into the same group；Or the coincidence factor of analysis access path, wherein two access path
Coincidence factor refer to：It is identical to have several part paths in two access path, at this moment can calculate the coincidence of the two
Rate, preset coincidence factor can be that 50% etc., such as first access path is：" the insurance (column)-in Chinese safety official website
Accident insurance-integrates the high-end money in the short-term comprehensive accident insurance of accident insurance-in short term ", Article 2 access path is：" Chinese safety official
Insurance (column)-accident insurance-tourism accident insurance-in net integrates basic money-throwing in the short-term comprehensive accident insurance of accident insurance-in short term
Protect ", this two access path include 3 identical parts：It is insurance (column), accident insurance in Chinese safety official website, short-term
Accident insurance is integrated, for first access path, Article 2 access path reaches 75% with its coincidence factor, then can incite somebody to action
First access path is considered as the access path that coincidence factor is more than or equal to default coincidence factor with Article 2 access path, by coincidence factor
More than or equal to the access path of default coincidence factor as a similar access path set, each similar access path set is counted
Access frequency, obtain access frequency and be more than or equal to the similar of predeterminated frequency (such as daily 500 times or 3000 times per week)
All users in acquired same similar access path set are divided into the same group by access path set.
Compared with prior art, for the present embodiment by extracting the key message in browsing record, key message includes user
Mark accesses column, product information and browsing time, and key message is divided into access record and is converted into access path, right
User carries out a point group by access path, and the present embodiment is by reflecting that user potentially consumes the access path progress user point of wish
Group, can break the limitation of existing scheme, further excavate the consumption potentiality in group.
In a preferred embodiment, it as shown in figure 3, on the basis of the embodiment of Fig. 2, is also wrapped after the step S3
It includes：
Step S4 carries out the customer attribute information to prestore in the user identifier of each user in each point of group and database
Matching obtains customer attribute information identical with the user identifier in database, is sieved based on acquired customer attribute information
Select the user to be recommended in each point of group；
Step S5 determines product information to be recommended, recommends identified product information to user to be recommended.
The corresponding customer attribute information of a large amount of client, the customer attribute information are stored in the present embodiment, in database
Including name, educational background, income, position, address, contact method and device number etc., by the user identifier of the user in a certain point of group
It is matched with the customer attribute information in database, if matching show that the user identifier of the two is identical, is obtained and the user
Identical customer attribute information is identified, in this point of group, screens to obtain waiting for for this point of group based on acquired customer attribute information
Recommended user, such as the user to be recommended in each point of group is screened based on age, educational background, income and/or position, it determines to be recommended
Product information recommends identified product information, such as certain product to be divided into common, middle-grade, top grade, then to user to be recommended
It can recommend the high-grade money of the product to the higher user to be recommended of income.
The present embodiment is associated after tenant group, to obtain user to be recommended, so with a large amount of clients in database
Backward user to be recommended recommends product information to be recommended, in this way, can accurately, on a large scale recommend to user
Product information is further excavated and divides group's internal consumption potentiality.
In a preferred embodiment, as shown in figure 4, on the basis of the embodiment of Fig. 2, the method for the tenant group
Further include：
Step S6 extracts the preference information of the user in each point of group, based on the preference information of user into corresponding point of group
All user's recommended products information.
Wherein, the preference information of user can obtain in the access path analysis of user from this point of group in each point of group, such as
Other than the access frequency of the access path of analysis user, two same or similar access in same user can also be analyzed
Access time between path, if the time interval of the access time between two same or similar access path is shorter,
Then illustrate that the user currently compares and approve or like corresponding product in the access path, is analyzing use all in this point of group
After the product that family is approved or liked, show that the user's in this point of group is inclined by the product of customer acceptance or hobby in this point of group
Good information, all user's recommended products information based on the preference information into corresponding point of group.
The present embodiment extraction divides the preference information of the user in group, and the user into this point of group recommends preference information corresponding
Product information can further excavate point group's internal consumption potentiality.
The present invention also provides a kind of computer readable storage medium, user is stored on the computer readable storage medium
The step of system of point group, the system of the tenant group realizes the method for above-mentioned tenant group when being executed by processor.
The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on this understanding, technical scheme of the present invention substantially in other words does the prior art
Going out the part of contribution can be expressed in the form of software products, which is stored in a storage medium
In (such as ROM/RAM, magnetic disc, CD), including some instructions are used so that a station terminal equipment (can be mobile phone, computer, clothes
Be engaged in device, air conditioner or the network equipment etc.) execute method described in each embodiment of the present invention.
It these are only the preferred embodiment of the present invention, be not intended to limit the scope of the invention, it is every to utilize this hair
Equivalent structure or equivalent flow shift made by bright specification and accompanying drawing content is applied directly or indirectly in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of electronic device, which is characterized in that the electronic device includes memory and the processing that is connect with the memory
Device, the system that the tenant group that can be run on the processor is stored in the memory, the system of the tenant group
Following steps are realized when being executed by the processor：
S101 obtains the browsing record generated when user browses on the terminal device, and extracts the key in the browsing record
Information, the key message include user identifier, access column, product information and browsing time；
The key message is divided into corresponding multiple one by S102, the user represented with the user identifier to analyze object
Secondary access record, and convert each access record to corresponding access path；
S103 carries out tenant group based on the access path and preset point of group's rule.
2. electronic device according to claim 1, which is characterized in that the step S102 includes：
The user represented with the user identifier is analyzes object, by each visit analyzed object and browsed within the preset browsing time
It asks that column and product information are recorded as primary access, and converts each access record to corresponding access path；Or
The user represented with the user identifier determines that browsing when each analysis object browse product starts ring to analyze object
Browsing is started the access column in link to all links of browsing end link by section to all links of browsing end link
And product information is recorded as primary access, and convert each access record to corresponding access path.
3. electronic device according to claim 2, which is characterized in that preset point of group's rule include：
The access frequency for counting each access path obtains the access path that the access frequency is more than or equal to predeterminated frequency, will
All users in acquired each access path are divided into the same group；Or
The coincidence factor is more than or equal to the access path of default coincidence factor as one by the coincidence factor for analyzing the access path
Similar access path set counts the access frequency of each similar access path set, obtains the access frequency and be more than or equal to
All users in acquired same similar access path set are divided into same by the similar access path set of predeterminated frequency
Group.
4. electronic device according to any one of claims 1 to 3, which is characterized in that the system of the tenant group is by institute
When stating processor execution, following steps are also realized：
S104 matches the user identifier of each user in each point of group with the customer attribute information to prestore in database,
Customer attribute information identical with the user identifier in database is obtained, each point is screened based on acquired customer attribute information
User to be recommended in group；
S105 determines product information to be recommended, recommends identified product information to user to be recommended.
5. a kind of method of tenant group, which is characterized in that the method for the tenant group includes：
S1 obtains the browsing record generated when user browses on the terminal device, and extracts the crucial letter in the browsing record
Breath, the key message include user identifier, access column, product information and browsing time；
The key message is divided into corresponding multiple primary by S2, the user represented with the user identifier to analyze object
Record is accessed, and converts each access record to corresponding access path；
S3 carries out tenant group based on the access path and preset point of group's rule.
6. the method for tenant group according to claim 5, which is characterized in that the step S2 includes：
The user represented with the user identifier is analyzes object, by each visit analyzed object and browsed within the preset browsing time
It asks that column and product information are recorded as primary access, and converts each access record to corresponding access path；Or
The user represented with the user identifier determines that browsing when each analysis object browse product starts ring to analyze object
Browsing is started the access column in link to all links of browsing end link by section to all links of browsing end link
And product information is recorded as primary access, and convert each access record to corresponding access path.
7. the method for tenant group according to claim 6, which is characterized in that preset point of group's rule be：
The access frequency for counting each access path obtains the access path that the access frequency is more than or equal to predeterminated frequency, will
All users in acquired each access path are divided into the same group；Or
The coincidence factor is more than or equal to the access path of default coincidence factor as one by the coincidence factor for analyzing the access path
Similar access path set counts the access frequency of each similar access path set, obtains the access frequency and be more than or equal to
All users in acquired same similar access path set are divided into same by the similar access path set of predeterminated frequency
Group.
8. according to the method for claim 5 to 7 any one of them tenant group, which is characterized in that after the step S3 also
Including：
The user identifier of each user in each point of group is matched with the customer attribute information to prestore in database, is obtained by S4
Customer attribute information identical with the user identifier in database is taken, each point of group is screened based on acquired customer attribute information
In user to be recommended；
S5 determines product information to be recommended, recommends identified product information to user to be recommended.
9. according to the method for claim 5 to 7 any one of them tenant group, which is characterized in that the side of the tenant group
Method further includes：
S6 extracts the preference information of the user in each point of group, and the institute based on the preference information of user into corresponding point of group is useful
Family recommended products information.
10. a kind of computer readable storage medium, which is characterized in that be stored with user point on the computer readable storage medium
The system of group, the system of the tenant group realize claim 5 to 9 any one of them user when being executed by processor
The step of dividing the method for group.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
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| CN201710914567.3A CN108427700B (en) | 2017-09-30 | 2017-09-30 | Electronic device, user grouping method and computer readable storage medium |
| PCT/CN2018/077633 WO2019062013A1 (en) | 2017-09-30 | 2018-02-28 | Electronic apparatus, user grouping method and system, and computer-readable storage medium |
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| CN201710914567.3A CN108427700B (en) | 2017-09-30 | 2017-09-30 | Electronic device, user grouping method and computer readable storage medium |
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| WO2019062013A1 (en) | 2019-04-04 |
| CN108427700B (en) | 2021-08-24 |
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