CN108271081B - Evaluation method and device of electronic navigation menu - Google Patents
Evaluation method and device of electronic navigation menu Download PDFInfo
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- CN108271081B CN108271081B CN201611255309.0A CN201611255309A CN108271081B CN 108271081 B CN108271081 B CN 108271081B CN 201611255309 A CN201611255309 A CN 201611255309A CN 108271081 B CN108271081 B CN 108271081B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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Abstract
The invention discloses an evaluation method and a device of an electronic navigation menu, which belong to the technical field of electronic terminals and aim to guide the reasonable layout of page positions according to the access amount of issued contents corresponding to the page positions in the electronic navigation menu, and the main technical scheme of the invention comprises the following steps: determining the display type of a page position in an electronic navigation menu; the page positions of different display types have different display release content forms; calculating the access amount of the currently issued content in the page position; and evaluating the page position of the electronic navigation menu according to the comparison result of the access quantity of the current published content of the page position and the access quantity of the historical published content and the access quantity of the current published content.
Description
Technical Field
The present invention relates to the field of electronic terminal technologies, and in particular, to an evaluation method and an evaluation device for an electronic navigation menu.
Background
With the rapid development of television services, more and more functions are integrated in televisions, such as watching news, network teaching, watching videos for rich amateur life through televisions, and the like. When watching television, a user can search favorite programs through the electronic navigation menu, and in order to comply with the expansion of television functions, the electronic navigation menu is more and more abundant in form and more flexible in operability.
At present, videos, advertisements and the like released by a video operator or an advertisement operator are displayed in an electronic navigation menu, and the more times the released videos and advertisements are accessed, the higher the attention of a user to released contents is, so that the purpose of promoting the released contents by the video operator or the advertisement operator is achieved. The video in the electronic navigation menu is taken as an example for explanation, the electronic navigation menu displays the video in a page form, one page comprises a plurality of page positions, and different videos can be placed on each page position, but the number of users that the videos put in the electronic navigation menu can attract may be different due to the different page positions; for example, the page position is located in the middle of the whole page, the video it delivers may be more easily seen by the user, therefore, the video delivered at the page position may attract more user access, and the page position is located at the lower right position of the whole page, and the amount of the video delivered that attracts user access may be less.
Therefore, the access amount of the video is directly related to the page position of the video in the electronic navigation menu. However, in a page of the electronic navigation menu, the page positions included in the page are limited, and it cannot be guaranteed that the videos released at each page position attract the same number of users, and the page positions can only be reasonably distributed according to the access volume of the content released at the page positions, so that the access volume of the videos released at the page positions is increased; however, in the prior art, a method for guiding the reasonable layout of the page position through the access amount of the content of the page position is not provided.
Disclosure of Invention
In view of this, the present invention provides a method and an apparatus for evaluating an electronic navigation menu, and mainly aims to guide a reasonable layout of page positions according to an access amount of published content corresponding to the page positions in the electronic navigation menu.
In order to solve the above problems, the present invention mainly provides the following technical solutions:
in one aspect, the present invention provides a method for evaluating an electronic navigation menu, the method comprising:
determining the display type of a page position in an electronic navigation menu; the page positions of different display types have different display release content forms;
calculating the access amount of the currently issued content in the page position;
and evaluating the page position of the electronic navigation menu according to the comparison result of the access quantity of the current published content of the page position and the access quantity of the historical published content and the access quantity of the current published content.
Optionally, if the presentation type of the page position is a one-to-one presentation type, calculating the access amount of the currently published content in the page position includes:
acquiring a position number of a page position;
and calculating the access amount of the currently issued content according to the position number of the page position.
Optionally, if the presentation type of the page position is a one-to-many presentation type, calculating the access amount of the currently published content in the page position includes:
acquiring position numbers of page positions, and respectively acquiring position numbers of different pages in the page positions;
calculating the corresponding access amount of the currently issued content according to the position numbers of the different pages;
and calculating the access amount of the currently issued content corresponding to the page position according to the access amount of the currently issued content corresponding to the position numbers of the different pages.
Optionally, the evaluating the page position of the electronic navigation menu according to the comparison result between the access amount of the currently published content and the access amount of the historically published content at the page position and the access amount of the currently published content includes:
searching historical release content according to the position number of the page position;
obtaining the access amount of the historical release content;
comparing the access quantity of the current release content with the access quantity of the historical release content;
and evaluating the page position of the electronic navigation menu according to the comparison result.
Optionally, the method further includes:
acquiring the number of access users at a page position;
calculating the total visit amount of the page position according to the visit amount of the historical published content and the visit amount of the current published content;
and calculating the average user position visit amount according to the number of the visit users at the page position and the total visit amount.
Optionally, the method further includes:
determining the display type of a current page column in an electronic navigation menu, wherein the display type of the current page column comprises paging display and tiled display, and the current page column comprises a plurality of page positions;
if the display type of the current page column is determined to be page display, calculating a first total access amount, wherein the first total access amount is the access amount of content issued at each page position in all pages under the current page column;
if the display type of the current page column is determined to be the tiled display, calculating a second total access amount, wherein the second total access amount is the access amount of the content issued at each page position under the current page column;
and evaluating the column layout of the electronic navigation menu according to the first total visit amount and the second total visit amount.
Optionally, the method further includes:
acquiring the number of paging access users of one paging under the current page column;
acquiring the paging access volume of the content released at all page positions on one page under the current page column;
and calculating the average page access volume of the users according to the number of the paging access users and the paging access volume.
Optionally, the method further includes:
acquiring content identification of each issued content in the electronic navigation menu;
if the same content identification exists in the electronic navigation menu, determining the corresponding page position according to the content identification;
acquiring the access quantity of the published content corresponding to the same content identifier at different page positions;
and evaluating the page position of the electronic navigation menu according to the access amount of the issued content corresponding to the same content identifier at different page positions.
In another aspect, the present invention further provides an evaluation apparatus for an electronic navigation menu, the apparatus comprising:
the first determining unit is used for determining the display type of the page position in the electronic navigation menu; the page positions of different display types have different display release content forms;
the first calculation unit is used for calculating the access amount of the currently issued content in the page position determined by the determination unit;
the first evaluation unit is used for evaluating the page position of the electronic navigation menu according to the comparison result of the visit quantity of the current published content of the page position calculated by the calculation unit and the visit quantity of the historical published content and the visit quantity of the current published content.
Optionally, if the display type of the page position is a one-to-one display type, the first calculating unit includes:
the first acquisition module is used for acquiring the position number of the page position;
and the calculation module is used for calculating the access amount of the currently issued content according to the position number of the page position acquired by the acquisition module.
Optionally, if the display type of the page position is a one-to-many display type, the first calculating unit includes:
the second acquisition module is used for acquiring the position number of the page position;
the third acquisition module is used for respectively acquiring the position numbers of different pages in the page positions;
the second calculation module is used for calculating the corresponding access amount of the currently issued content according to the position numbers of the different pages acquired by the third acquisition module;
and the third calculation module is used for calculating the access quantity of the currently issued content corresponding to the page position according to the access quantity of the currently issued content corresponding to the position number of the different pages calculated by the second calculation module.
Optionally, the first evaluation unit includes:
the searching module is used for searching the historical release content according to the position number of the page position;
the acquisition module is used for acquiring the access quantity of the historical release content searched by the search module;
the comparison module is used for comparing the access quantity of the current published content with the access quantity of the historical published content acquired by the acquisition module;
and the evaluation module is used for evaluating the page position of the electronic navigation menu according to the comparison result of the comparison module.
Optionally, the apparatus further comprises:
the first acquisition unit is used for acquiring the number of access users at the page position;
the second calculation unit is used for calculating the total visit amount of the page position according to the visit amount of the historical release content and the visit amount of the current release content;
and the third calculating unit is used for calculating the per-user position visit amount according to the number of the visit users at the page position acquired by the first acquiring unit and the total visit amount calculated by the second calculating unit.
Optionally, the apparatus further comprises:
the second determining unit is used for determining the display type of the current page column in the electronic navigation menu, wherein the display type of the current page column comprises paging display and tiled display, and the current page column comprises a plurality of page positions;
a fourth calculating unit, configured to calculate a first total access amount when the second determining unit determines that the display type of the current page column is a paging display, where the first total access amount is an access amount of content issued at each page position in all pages under the current page column;
a fifth calculating unit, configured to calculate a second total access amount when the second determining unit determines that the display type of the current page column is a tiled display, where the second total access amount is an access amount of content issued at each page position under the current page column;
and the second evaluation unit is used for evaluating the column layout of the electronic navigation menu according to the first visit total amount calculated by the fourth calculation unit and the second visit total amount calculated by the fifth calculation unit.
Optionally, the apparatus further comprises:
the second obtaining unit is used for obtaining the number of paging access users of one paging under the current page column;
a third obtaining unit, configured to obtain a paging access amount of content published at all page positions on one page under the current page column;
and the sixth calculating unit is used for calculating the page sharing access volume of the user according to the number of the paging access users acquired by the second acquiring unit and the page sharing access volume acquired by the third acquiring unit.
Optionally, the apparatus further comprises:
the fourth acquisition unit is used for acquiring the content identification of each issued content in the electronic navigation menu;
a third determining unit, configured to determine, when the same content identifier exists in the electronic navigation menu acquired by the fourth acquiring unit, a corresponding page position according to the content identifier;
a fifth obtaining unit, configured to obtain the access amount of the published content corresponding to the same content identifier in different page positions;
the first evaluation unit is further configured to evaluate the page position of the electronic navigation menu according to the access amount of the published content corresponding to the same content identifier at different page positions, which is acquired by the fifth acquisition unit.
By the technical scheme, the technical scheme provided by the invention at least has the following advantages:
when the electronic navigation menu is evaluated, firstly determining the display type of the page position in the electronic navigation menu, wherein the displayed contents on the page positions of different display types are different in form, calculating the access amount of the current published content in the page position, and evaluating the page position of the electronic navigation menu according to the comparison result of the access amount of the current published content of the page position and the access amount of the historical published content and the access amount of the current published content; according to the invention, the page position in the electronic navigation menu is evaluated through the visit quantity of the content issued in the page position, so that the design revision or content arrangement of the electronic navigation menu is guided.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
FIG. 1 is a flow chart illustrating a method for evaluating an electronic navigation menu according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of an electronic navigation menu provided by an embodiment of the invention;
FIG. 3 is a schematic diagram of another electronic navigation menu provided by an embodiment of the present invention;
FIG. 4 is a block diagram illustrating an evaluation apparatus for an electronic navigation menu according to an embodiment of the present invention;
fig. 5 is a block diagram showing another evaluation apparatus for an electronic navigation menu according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In the prior art, electronic navigation menus are widely used, which provide clear navigation information for users and bring certain convenience to the life of the users. From the application perspective, the electronic navigation menu developer should pay attention to the access of specific contents in the electronic navigation menu to guide the layout of the electronic navigation menu or make a constructive opinion reference.
To achieve the above object, an embodiment of the present invention provides an evaluation method for an electronic navigation menu, as shown in fig. 1, the method includes:
101. determining the display type of a page position in an electronic navigation menu; the published content shown on the page positions of different display types is different in form.
The electronic navigation menu in the embodiment of the invention can be a page navigation menu in a browser webpage, can also be a navigation menu of a video application program, and can also be a navigation menu of an intelligent television. For convenience of description, the following embodiments will be described by taking the electronic navigation menu as the navigation menu of the smart television as an example, but it should be understood that this description is not intended to limit the electronic navigation menu to be the navigation menu of the smart television only.
For convenience of explaining an embodiment of the present invention, a schematic diagram of an electronic navigation menu is provided below, as shown in fig. 2, a current page column displayed in the electronic navigation menu is a first page, one page column display interface includes a plurality of different page positions, for convenience of distinguishing different page positions under one page column display interface, each page position is numbered to obtain a position number, for example, the position numbers are 1-1, 1-2, 1-3, and the like, and a single release content can be placed under the page position for a user to access. Since the page position in a page column is limited, in order to show more published contents, multiple published contents may be placed at the same page position, and the published contents are played in a polling manner, for example, at page positions 1 to 9, the page position is a polling display of 3 published contents, and the currently displayed first published content has a corresponding position number of 1 to 9-1. It should be noted that fig. 2 is only an exemplary example, and the column page names, the layout of the page positions, the position numbers, and the like included in the electronic navigation menu are not specifically limited in the embodiment of the present invention.
In the embodiment of the present invention, one page position is taken as an example to illustrate how to evaluate the page position. It should be noted that the page columns according to the embodiment of the present invention generally include content attribution relationships, display types (including paging display and tiled display), and a hierarchical relationship of each page column, and the page column display interface generally includes a page position of one page column, release content corresponding to the page position, and a display type of the page position (including paging display and tiled display).
102. The amount of access to the currently published content in the page location is calculated.
When the current published content access amount in the page position is calculated, calculation is needed according to the display type of the page position, and if the page position is the display type of the single published content, the access amount of the current published content is calculated; and if the page position is the display type for showing the released content in a polling mode, calculating the access amount of each page for respectively showing the currently released content.
In practical application, the function of the electronic navigation menu provides a page position for publishing video content or advertisement content for a video publisher and an advertisement publisher, so that a user can access the published video content or advertisement content to promote videos or advertisements.
In the step, when the visit volume of the published content is calculated, the visit volume of the currently published content of the page position is calculated, but the historically published content of the page position is not calculated, and the reason is that the page position or the whole layout of the electronic navigation menu is modified according to the visit volume of the page position, and the page position or the whole layout of the electronic navigation menu is certainly based on the layout of the latest electronic navigation menu, so that the subsequent modification is more meaningful. And before the access amount of the current published content is calculated, the access amount of the historical published content at the page position is calculated, the access amount of the historical published content is stored, and the access amount of the historical published content at the page position is directly acquired when the access amount of the historical published content at the page position is used subsequently.
103. And evaluating the page position of the electronic navigation menu according to the comparison result of the access quantity of the current published content of the page position and the access quantity of the historical published content and the access quantity of the current published content.
In the embodiment, a page column display interface comprises a plurality of page positions, and different page positions of the same page column can be evaluated according to the access quantity of the published content of different page positions; meanwhile, evaluation can be performed based on different release contents through the same page position.
When the electronic navigation menu is evaluated, firstly, the display type of the page position in the electronic navigation menu is determined, the forms of the released contents displayed on the page positions of different display types are different, the access amount of the current released content in the page position is calculated, and the page position of the electronic navigation menu is evaluated according to the comparison result of the access amount of the current released content of the page position and the access amount of the historical released content; according to the embodiment of the invention, the page position in the electronic navigation menu is evaluated through the visit quantity of the content issued in the page position, so that the design revision or the content arrangement of the electronic navigation menu is guided.
Further, as a refinement and extension to the above embodiments, the reference to content by page position may include, but is not limited to, the following, for example: one page position corresponds to one published content, and one page content corresponds to a plurality of published contents. Wherein, one page position corresponding to a plurality of released contents also comprises two conditions, one condition is that: introducing a plurality of published contents in one page position, and polling and switching among the plurality of published contents, such as page positions 1-9 in FIG. 2; the other situation is that: one page position refers to one piece of published content for a single user, but the referenced published content is different for different users, and the published content of the category is obtained by a content recommendation system based on the usual historical access content of the user.
Hereinafter, different presentation types of the page position are described separately.
(1) And if the display type of the page position is one-to-one, evaluating the page position of the electronic navigation menu.
Firstly, determining the number of page positions of one-to-one display type contained in a page column, acquiring the position number of the page position of the display type, and calculating the access amount of the currently issued content according to the position number of the page position; secondly, searching corresponding historical release content according to the position number of the page position, acquiring the access quantity of the historical release content, and comparing the access quantity of the current release content at the same page position with the access quantity of the historical release content; and finally, evaluating the page position of the electronic navigation menu according to the comparison result.
In a specific implementation process, one page position only refers to one release content in a period of time, but not to continuously refer to one release content all the time in one page position, so that the release content can be popularized by referring to one release content in a period of time, and if one release content is continuously referred to in one page position, the first and most important point is achieved, and the page position is limited, so that the page position is wasted; secondly, after the user accesses the published content once, the popularization of the published content is completed, and one published content is continuously applied to one page position, which is likely to cause the visual fatigue of the user and reduce the user viscosity of the page position. The period of time described in the embodiment of the present invention may be one day, three days, or one week, and specifically, the period of time is dynamically adjusted according to the actual access condition of the page location, and a time period of the content reference and release of one page location is not limited.
Furthermore, it should be emphasized that when comparing the access amount of the current published content at a page position with the access amount of the historical published content, the comparison between the access amount of the current published content at the page position and the access amount of one of the historical published contents at the page position is performed, rather than the comparison between the access amount of the current published content and the total access amount of all the historical published contents at the page position, and thus an evaluation error of the page position may be caused. For example, assuming that the currently published content in a certain page location is video 4, the historical published content in a certain page location includes: when the page position is evaluated, the access amount of the video 4 and the video 3, the access amount of the video 4 and the access amount of the video 1, and the access amount of the video 4 and the access amount of the video 2 can be compared with each other. Under the given interface design, through the access amount of different release contents at the same page position and the expression of user access, determining which release content can better attract the access of the user and has better display effect, and further guiding the arrangement of the release contents at the page position; meanwhile, different values brought by different released contents in different time periods can be reflected.
It should be emphasized that there should be a time limit for the historical published content, because the number of effective users using the electronic navigation menu is constantly changing with time, the time span is too large and lacks the significance of comparison, and the accuracy is lacked if all the published content published at the position of the page in the past is involved in comparison. Therefore, the history release content here may specifically be: and historical released content at a page position within a set time interval from the current date. The set time interval may be one week, one month, or one year, and is not limited in this embodiment of the present invention.
As an implementation manner of the embodiment of the present invention, in order to analyze the access viscosity of each user in one page position, an embodiment of the present invention further provides an evaluation manner, which specifically includes: firstly, acquiring the number of access users at a page position, and secondly, calculating the total access amount of the page position according to the access amount of the historical published content at the page position and the access amount of the current published content; finally, calculating the average user position visit amount according to the number of the visit users at the page position and the total visit amount; and the user average position visit amount is the total visit amount of the page position/the number of visiting users.
It should be noted that, the number of access users in the embodiment of the present invention is the number of users after deduplication, and it is assumed that the total number of access users in the access page position is 10 ten thousand, and the number of access users after deduplication is 9 ten thousand, where an access amount generated by repeatedly clicking by 9 ten thousand users may be in 1 ten thousand access users.
In the embodiment of the present invention, the total visit volume of the page position is the sum of the visit volumes of all the published contents in one page position, according to the above example, the currently published content in one page position is video 4, and the historical published content includes: when the total access amount of the page positions is calculated for the video 3, the video 2, and the video 1, the sum (a + B + C + D) of the access amount D of the video 4, the access amount a of the video 1, the access amount B of the video 2, and the access amount C of the video 3 is calculated. Specifically, the access amount of the published content is not limited in the embodiment of the present invention.
It should be noted that, in practical applications, when calculating the total access amount of all the published contents at one page position, there is a time limit, because if the time limit is not set, the total access amount of all the published contents at one page position from the start of the use of the electronic navigation menu may be calculated, and the time from the start of the use of the electronic navigation menu may be several years or even several decades from the time of calculating the total access amount, so that the calculated total access amount is diluted due to too long time, and the evaluation result is not accurate enough. Therefore, the sum of the access amounts of all the published contents on one page position is specifically the sum of the access amounts of all the published contents on one page position within a set time interval from the current date. In this embodiment of the present invention, the time definition is determination of a time interval, and when the sum of access amounts of all published contents at one page position in a set time interval is calculated, the set time interval may be one week, may also be one month, and may also be one year, which is not limited in this embodiment of the present invention.
(2) And if the display type of the page position is switched in a one-to-many polling mode, or the display type of the page position is recommended in a one-to-many mode, evaluating the page position of the electronic navigation menu.
When the page position is evaluated, firstly, the serial number of the page position is obtained, and the serial numbers of different pages in the page position are respectively obtained; namely, the number of the page positions of the polling switching display type under one page column and the corresponding position numbers are determined. The same page position includes multiple pages, the page position shown in fig. 2 is 1-9, which is the polling switch presentation type in this example, and the page position also includes 3 pages, each page has a corresponding position number, such as 1-9-1, 1-9-2, 1-9-3, and so on. Specifically, the embodiment of the present invention does not limit the specific names of the position numbers.
Secondly, calculating the corresponding access amount of the currently issued content according to the position numbers of the different pages, wherein the access amount of the issued content of the different pages is calculated, and assuming that the access amount of the position number 1-9-1 is A1, the access amount of the position number 1-9-2 is A2 and the access amount of the position number 1-9-3 is A3.
And finally, calculating the access amount of the currently published content corresponding to the page position according to the access amount of the currently published content corresponding to the position number of the different pages (A1+ A2+ A3).
When the position of the page of the type is evaluated, the evaluation can be carried out through two directions, one is to compare the access amount of different pages, and each page is evaluated according to the comparison result; and the other method is that the page position of the electronic navigation menu is evaluated according to the comparison result by comparing the access quantity of the published contents of different pages with the access quantity of the historical published contents of the page position.
For the situation that each page is evaluated, the access amount of the user to the published contents of different pages in the page position may have difference in the same period, and for the page with smaller access amount of the published contents, replacing a poster relatively attracting the user can be considered to stimulate the user to access the published contents; or, the released content with a small access amount is put off the shelf, and other released content is replaced.
For the situation of page position evaluation, if the page position is a polling switching display type, the corresponding total access amount is M, if the historical display type of the page position is a one-to-one display type, the corresponding access amount is N, and by comparing the access amount M with the access amount N, the page position can be evaluated to be more suitable for which type of display and release content, so that the access amount of the paging display and release content is large, or the access amount of the tiled display and release content is large; the layout of a page position is indicated.
In the above example, the evaluation conditions of different page positions in the same page column are illustrated, in practical applications, one page column may also display all published contents in a display type displayed in a page, as shown in fig. 3, fig. 3 shows a schematic diagram of an electronic navigation menu provided by an embodiment of the present invention, where the page column is a movie page column, and the display type of the movie page column is a page type, and one page in fig. 3 includes 10 page positions, which totally includes 10 pages. It should be noted that fig. 3 is only for convenience of understanding that the page columns are of the paginated display type, and is not intended to limit the page columns and the page positions.
In order to change the interface design of the electronic navigation menu, the page positions can be distributed through the display effects of different versions, and the promotion effect that the page positions in the page columns are switched by polling a plurality of pages is good, or the promotion effect that the page positions of the page columns are all tiled is good. The method specifically comprises the following steps: firstly, determining the display type of a current page column in an electronic navigation menu, wherein the display type of the current page column comprises paging display and tiled display, and the current page column comprises a plurality of page positions; secondly, if the display type of the current page column is determined to be page display, calculating a first total access amount, wherein the first total access amount is the access amount of content issued at each page position in all pages under the current page column; if the display type of the current page column is determined to be the tiled display, calculating a second total access amount, wherein the second total access amount is the access amount of the content issued at each page position under the current page column; and finally, evaluating the column layout of the electronic navigation menu according to the first total visit amount and the second total visit amount. This evaluation mode is intended to evaluate the overall layout of the page bar.
As another implementation manner of the embodiment of the present invention, when it is determined that the display type of the current page column is a paging display, the access amount of the published content in each page may be determined, and the access amount of the published content in each page may be compared, and if too many pages result in a smaller access amount of users in the following pages, at this time, the number of pages may be appropriately reduced; or, if the access amount of only the first page in the pages is large, it may be considered that the page column is designed into a tiled display type for flattening transformation.
As an optional mode of the embodiment of the present invention, after the first total access amount is obtained by calculation, the number of paging access users of one paging under the current page column is obtained; acquiring the paging access volume of the content released at all page positions on one page under the current page column; calculating the page sharing access volume of the user according to the number of the paging access users and the paging access volume; and the average page access amount of the user is equal to the page access amount/the number of page access users.
In practical applications, there may be a case where the same release content is located in different page columns, or the same release content is located in different page positions of the same page column, and an embodiment of the present invention further provides a method for evaluating a page position of an electronic navigation menu, including: acquiring content identification of each issued content in the electronic navigation menu; if the same content identification exists in the electronic navigation menu, determining the corresponding page position according to the content identification; acquiring the access quantity of the published content corresponding to the same content identifier at different page positions; and evaluating the page position of the electronic navigation menu according to the access amount of the issued content corresponding to the same content identifier at different page positions. The evaluation mode is intended to analyze the condition that the same distributed content is visited by users in different pages, guide electronic navigation operators to select the published content and the page position when the published content is popularized, and investigate whether a plurality of related positions corresponding to the same published content can achieve the popularization effect.
For example, assuming that a certain published content is published in a plurality of page positions in the same column at the same time, but the total access amount of the published content does not reach the expected standard, it can be intuitively found which page position has a problem by analyzing the access conditions of the published content in different page positions, for example, when the access amount of the published content in one page position is small, the following factors are determined, for example, because the poster of the published content corresponding to the page position is not displayed for technical or network reasons, and the access amount of the page position is small.
Further, as an implementation of the method shown in fig. 1, another embodiment of the present invention further provides an evaluation apparatus for an electronic navigation menu. The embodiment of the apparatus corresponds to the embodiment of the method, and for convenience of reading, details in the embodiment of the apparatus are not repeated one by one, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the embodiment of the method.
An embodiment of the present invention provides an evaluation apparatus for an electronic navigation menu, as shown in fig. 4, the apparatus includes:
a first determining unit 21, configured to determine a display type of a page position in an electronic navigation menu; the page positions of different display types have different display release content forms;
a first calculating unit 22, configured to calculate an access amount of the currently published content in the page position determined by the determining unit 21;
the first evaluation unit 23 is configured to evaluate the page position of the electronic navigation menu according to the comparison result between the access amount of the currently published content and the access amount of the historically published content at the page position calculated by the calculation unit 22, and the access amount of the currently published content.
Further, as shown in fig. 5, if the display type of the page position is a one-to-one display type, the first calculating unit 22 includes:
a first obtaining module 221, configured to obtain a position number of a page position;
a calculating module 222, configured to calculate an access amount of the currently issued content according to the position number of the page position acquired by the acquiring module 221.
Further, as shown in fig. 5, if the display type of the page position is a one-to-many display type, the first calculating unit 22 includes:
a second obtaining module 223, configured to obtain a position number of the page position;
a third obtaining module 224, configured to obtain position numbers of different pages in the page positions respectively;
a second calculating module 225, configured to calculate, according to the position numbers of the different pages acquired by the third acquiring module, an access amount of the corresponding currently-published content;
a third calculating module 226, configured to calculate, according to the access amount of the currently published content corresponding to the position number of the different page calculated by the second calculating module 225, the access amount of the currently published content corresponding to the page position.
Further, as shown in fig. 5, the first evaluation unit 23 includes:
the searching module 231 is configured to search for historical release content according to the position number of the page position;
an obtaining module 232, configured to obtain an access amount of the history release content searched by the searching module 231;
a comparing module 233, configured to compare the access amount of the currently published content with the access amount of the historical published content obtained by the obtaining module 232;
the evaluation module 234 is configured to evaluate a page position of the electronic navigation menu according to the comparison result of the comparison module 233.
Further, as shown in fig. 5, the apparatus further includes:
a first obtaining unit 24, configured to obtain the number of access users at the page position;
a second calculating unit 25, configured to calculate a total visit amount of a page position according to the visit amount of the historical published content and the visit amount of the current published content;
a third calculating unit 26, configured to calculate an average user location visit amount according to the number of visiting users at the page location acquired by the first acquiring unit 24 and the total visit amount calculated by the second calculating unit 25.
Further, as shown in fig. 5, the apparatus further includes:
a second determining unit 27, configured to determine a display type of a current page column in the electronic navigation menu, where the display type of the current page column includes a paging display and a tiled display, and the current page column includes multiple page positions;
a fourth calculating unit 28, configured to calculate a first total access amount when the second determining unit 27 determines that the display type of the current page column is a paging display, where the first total access amount is an access amount of content issued at each page position in all pages under the current page column;
a fifth calculating unit 29, configured to calculate a second total access amount when the second determining unit 27 determines that the display type of the current page column is a tiled display, where the second total access amount is an access amount of content released at each page position under the current page column;
a second evaluation unit 210, configured to evaluate a column layout of the electronic navigation menu according to the first total access amount calculated by the fourth calculation unit 28 and the second total access amount calculated by the fifth calculation unit 39.
Further, as shown in fig. 5, the apparatus further includes:
a second obtaining unit 211, configured to obtain the number of page access users of a page next to the current page column;
a third obtaining unit 212, configured to obtain a paging access amount of content published at all page positions on one page under the current page column;
a sixth calculating unit 213, configured to calculate an average page access volume of a user according to the number of the paging access users acquired by the second acquiring unit 211 and the paging access volume of the third acquiring unit 212.
Further, as shown in fig. 5, the apparatus further includes:
a fourth obtaining unit 214, configured to obtain content identifiers of each piece of published content in the electronic navigation menu;
a third determining unit 215, configured to determine, when the same content identifier exists in the electronic navigation menu acquired by the fourth acquiring unit 214, a corresponding page position according to the content identifier;
a fifth obtaining unit 216, configured to obtain the access amount of the published content corresponding to the same content identifier in different page positions;
the first evaluating unit 23 is further configured to evaluate the page position of the electronic navigation menu according to the access amount of the published content corresponding to the same content identifier at different page positions, which is acquired by the fifth acquiring unit 216.
When the evaluation device of the electronic navigation menu provided by the embodiment of the invention evaluates the electronic navigation menu, firstly, the display type of the page position in the electronic navigation menu is determined, the forms of the released contents displayed on the page positions of different display types are different, the access amount of the currently released content in the page position is calculated, and the page position of the electronic navigation menu is evaluated according to the comparison result of the access amount of the currently released content of the page position and the access amount of the historically released content; according to the embodiment of the invention, the page position in the electronic navigation menu is evaluated through the visit quantity of the content issued in the page position, so that the design revision or the content arrangement of the electronic navigation menu is guided.
The evaluation device of the electronic navigation menu comprises a processor and a memory, wherein the first determining unit, the first calculating unit, the first evaluating unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the reasonable layout of the page positions is guided according to the access amount of the issued content corresponding to the page positions in the electronic navigation menu by adjusting the kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device: determining the display type of a page position in an electronic navigation menu; the page positions of different display types have different display release content forms; calculating the access amount of the currently issued content in the page position; and evaluating the page position of the electronic navigation menu according to the comparison result of the access quantity of the current published content of the page position and the access quantity of the historical published content and the access quantity of the current published content.
In the above embodiments of the present invention, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in the process, method, article, or apparatus that comprises the element.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (11)
1. An evaluation method of an electronic navigation menu, comprising:
determining the display type of a page position in an electronic navigation menu; the page positions of different display types have different display release content forms;
calculating the access amount of the currently issued content in the page position;
evaluating the page position of the electronic navigation menu according to the comparison result of the access quantity of the current published content of the page position and the access quantity of the historical published content and the access quantity of the current published content;
the method further comprises the following steps:
determining the display type of a current page column in an electronic navigation menu, wherein the display type of the current page column comprises paging display and tiled display, and the current page column comprises a plurality of page positions;
if the display type of the current page column is determined to be page display, calculating a first total access amount, wherein the first total access amount is the access amount of content issued at each page position in all pages under the current page column;
if the display type of the current page column is determined to be the tiled display, calculating a second total access amount, wherein the second total access amount is the access amount of the content issued at each page position under the current page column;
and evaluating the column layout of the electronic navigation menu according to the first total visit amount and the second total visit amount.
2. The method of claim 1, wherein calculating the access amount of the currently published content in the page location if the presentation type of the page location is one-to-one comprises:
acquiring a position number of a page position;
and calculating the access amount of the currently issued content according to the position number of the page position.
3. The method of claim 1, wherein if the presentation type of the page location is a one-to-many presentation type, calculating the access amount of the currently published content in the page location comprises:
acquiring position numbers of page positions, and respectively acquiring position numbers of different pages in the page positions;
calculating the corresponding access amount of the currently issued content according to the position numbers of the different pages;
and calculating the access amount of the currently issued content corresponding to the page position according to the access amount of the currently issued content corresponding to the position numbers of the different pages.
4. The method according to claim 2 or 3, wherein evaluating the page position of the electronic navigation menu according to the comparison result of the visit volume of the current published content and the visit volume of the historical published content of the page position, and the visit volume of the current published content comprises:
searching historical release content according to the position number of the page position;
obtaining the access amount of the historical release content;
comparing the access quantity of the current release content with the access quantity of the historical release content;
and evaluating the page position of the electronic navigation menu according to the comparison result.
5. The method of claim 4, further comprising:
acquiring the number of access users at a page position;
calculating the total visit amount of the page position according to the visit amount of the historical published content and the visit amount of the current published content;
and calculating the average user position visit amount according to the number of the visit users at the page position and the total visit amount.
6. The method of claim 1, further comprising:
acquiring the number of paging access users of one paging under the current page column;
acquiring the paging access volume of the content released at all page positions on one page under the current page column;
and calculating the average page access volume of the users according to the number of the paging access users and the paging access volume.
7. The method of claim 1, further comprising:
acquiring content identification of each issued content in the electronic navigation menu;
if the same content identification exists in the electronic navigation menu, determining the corresponding page position according to the content identification;
acquiring the access quantity of the published content corresponding to the same content identifier at different page positions;
the evaluating the page position of the electronic navigation menu according to the comparison result of the access amount of the current published content and the access amount of the historical published content of the page position and the access amount of the current published content comprises:
and evaluating the page position of the electronic navigation menu according to the access amount of the issued content corresponding to the same content identifier at different page positions.
8. An apparatus for evaluating an electronic navigation menu, comprising:
the first determining unit is used for determining the display type of the page position in the electronic navigation menu; the page positions of different display types have different display release content forms;
the first calculation unit is used for calculating the access amount of the currently issued content in the page position determined by the determination unit;
the first evaluation unit is used for evaluating the page position of the electronic navigation menu according to the comparison result of the visit quantity of the current issued content and the visit quantity of the historical issued content of the page position calculated by the calculation unit and the visit quantity of the current issued content;
the device further comprises:
the second determining unit is used for determining the display type of the current page column in the electronic navigation menu, wherein the display type of the current page column comprises paging display and tiled display, and the current page column comprises a plurality of page positions;
a fourth calculating unit, configured to calculate a first total access amount when the second determining unit determines that the display type of the current page column is a paging display, where the first total access amount is an access amount of content issued at each page position in all pages under the current page column;
a fifth calculating unit, configured to calculate a second total access amount when the second determining unit determines that the display type of the current page column is a tiled display, where the second total access amount is an access amount of content issued at each page position under the current page column;
and the second evaluation unit is used for evaluating the column layout of the electronic navigation menu according to the first visit total amount calculated by the fourth calculation unit and the second visit total amount calculated by the fifth calculation unit.
9. The apparatus of claim 8, wherein if the presentation type of the page position is one-to-one, the first computing unit comprises:
the first acquisition module is used for acquiring the position number of the page position;
and the calculation module is used for calculating the access amount of the currently issued content according to the position number of the page position acquired by the acquisition module.
10. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the evaluation method of the electronic navigation menu according to any one of claims 1 to 7.
11. A processor, characterized in that the processor is configured to run a program, wherein the program is configured to execute the method of evaluating an electronic navigation menu according to any one of claims 1 to 7 when running.
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