CN108241990A - Configuration, control method and its corresponding device are launched in moving advertising - Google Patents

Configuration, control method and its corresponding device are launched in moving advertising Download PDF

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CN108241990A
CN108241990A CN201611218527.7A CN201611218527A CN108241990A CN 108241990 A CN108241990 A CN 108241990A CN 201611218527 A CN201611218527 A CN 201611218527A CN 108241990 A CN108241990 A CN 108241990A
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crowd
packet
mobile
moving advertising
popularization
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许萍娥
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Beijing Qihoo Technology Co Ltd
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Beijing Qihoo Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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Abstract

The present invention provides a kind of moving advertising and launches configuration, control method and its corresponding device, according to the popularization plan for being used to launch moving advertising of pre-configuration, it determines mobile listener clustering at least one of associated at least one stock properties of the popularization plan, multiple classification options for carrying out refinement division to mobile crowd according to the classification is provided for each single item classification；Classification options combination according to being selected to every mobile listener clustering determines crowd's packet description information；The crowd's packet to match to data management platform server sync and crowd's packet description information and effective covering number for crowd packet statistics；Effective covering number that the crowd packet and those crowds determined according to user instruction locking user wraps, to launch the moving advertising to the target object of crowd's packet corresponding number.The process that corresponding target object orientation dispensing advertisement is wrapped to mobile crowd can be realized by the present invention, configuration meets crowd's packet that requirement is launched in advertisement, not only embody dispensing range, more accurately crowd's orientation is realized, and also makes dispensing better while saving advertisement and launching cost.

Description

Configuration, control method and its corresponding device are launched in moving advertising
Technical field
The present invention relates to advertisements to launch technical field, specifically, the present invention relates to a kind of moving advertisings to launch configuration, control Method processed and its corresponding device.
Background technology
The service and business that can be carried with the development of mobile network, on mobile terminal are also more and more, from original It can only simply make a phone call and SMS function, gradually develop to the multiple business such as multimedia message, instant message, video, especially move The development of broadband access, mobile terminal can access WAP site and internet site, and specifically for the clothes of mobile subscriber's design Business and content are also booming.Here huge advertising venues are bred.Although present advertisement is more and more universal, Existing advertisement is mostly that large area is directly launched, such as regardless of region, time, the dispensing advertisement of crowd or directly in the whole network Launch advertisement simultaneously.It publicizes wide although mode is launched in such advertisement, needs the amount of the fund spent huge.It and can not be effective Correct information is conveyed, accurately holds advertisement delivery effect.
In the prior art, the dispensing of mobile terminal advertisement needs the support of server technology, and server is primary with advertisement The function logic division of interaction between the terminal of family influences advertiser and launches effect to the accurate of its moving advertising, once this friendship Mutual function logic fails to obtain the deployment of science, also just produces the problem of above-mentioned.
Invention content
The primary and foremost purpose of the present invention is intended at least solve one of above-mentioned technological deficiency, can not particularly accurately hold wide The technological deficiency for launching effect is accused, and a kind of moving advertising is provided and launches configuration, control method and its corresponding device.
Another object of the present invention is intended to adapt to previous purpose and provides a kind of moving advertising to launch control method and its corresponding Device.
Based on above-mentioned purpose, the present invention adopts the following technical scheme that：
The present invention provides a kind of moving advertising and launches configuration method, includes the following steps：
According to pre-configuration for launching the popularization plan of moving advertising, determine at least one built-in with the popularization plan At least one of the associated mobile listener clustering of attribute, for each single item classification provide it is multiple according to the classification to mobile crowd's progress Refine the classification options divided；
Classification options combination according to being selected to every mobile listener clustering determines crowd's packet description information；
The crowd to match to data management platform server sync and crowd's packet description information wraps and is the crowd Effective covering number of packet statistics；
The crowd packet that user determines and effective covering number that those crowds wrap are locked according to user instruction, with to institute The target object for stating crowd's packet corresponding number launches the moving advertising.
It is described determining associated at least at least one stock properties of the popularization plan in one of the embodiments, Following steps are further included before one mobile listener clustering：By user interface obtain that user creates for launching moving advertising Popularization plan.
The popularization plan includes the first stock properties for being defined as purpose attribute in one of the embodiments, also Comprising the second stock properties for being defined as contents attribute, the mobile crowd that each stock properties are linked respectively described at least one divides The corresponding classification options of class.
First stock properties for being defined as purpose attribute are used to characterize the popularization in one of the embodiments, The popularization purpose of plan is preset multiple popularization first purpose, each default purpose of promoting corresponds to the mobile human The combination for multiple options that heap sort provides.
Second stock properties for being defined as contents attribute are used to characterize the popularization in one of the embodiments, The promotional content of plan is preset multiple popularization first purpose, each default promotional content corresponds to the multinomial movement Classification options possessed by each single item in listener clustering combine.
The change of the classification options combination of the corresponding classification at different levels of the change of the stock properties in one of the embodiments, Change, lead to the change of crowd's packet description information.
Mobile crowd's orientation assemblies are called in one of the embodiments, in component interface corresponding with the orientation assemblies The one or more crowds' packets of middle list display and its effectively cover number, with user in the list identified one or Multiple crowd's packets are finally locked crowd's packet.
The word that each crowd of list display wraps in mobile crowd's orientation assemblies interface in one of the embodiments, Section includes determining crowd's name field of crowd packet, for uniqueness for determining the available mode of crowd packet so as to shadow Ring the mode field of its locking effect and for reflecting having for the synchronous crowd packet from the data management platform server Imitate covering number field.
The user's operation of crowd's packets one or more in the list is referred in response to user in one of the embodiments, It enables, synchronous vacations crowd wraps corresponding list items.
The state wrapped in one of the embodiments, in response to user for the crowd described in one in the list is set Fixed instruction, accordingly changes its mode field so that only its mode field is coated with for available crowd and performs the locking；Or Person,
The statistics for being surrounded by effect covering number for crowd in response to user instructs, to data management platform server sync more Effective covering number field of new crowd packet；Alternatively,
It is instructed in response to the deletion that any one crowd in user's delete list wraps, it is corresponding from the list to delete the crowd Packet.
The mode field includes opening, suspend, any one shape in failure and deletion in one of the embodiments, State allows to respond the statistics instruction when crowd's packet is in opening.
In one of the embodiments, when the mode field is fails and delete state, forbid to its corresponding people Group's packet carries out the locking.
The instruction wrapped in one of the embodiments, in response to creating crowd in mobile crowd's orientation assemblies, will Crowd's packet that user creates is added in mobile crowd's orientation assemblies list.
It is instructed in one of the embodiments, in response to the shared setting wrapped for the crowd described in one of them, accordingly Change its shared attribute so that its shared attribute is suitable for being launched this user of the moving advertising for sharable target group packet Calling is shared in the association user of mandate or popularization plan.
The corresponding shared mark of its shared attribute is shown together when the crowd is coated with display in one of the embodiments, Know.
It is described to data management platform server sync and crowd's packet description information phase in one of the embodiments, Matched crowd wraps and is wrapped for the crowd effective the step of covering number of statistics, comprises the following specific steps that：
Crowd's packet description information is submitted to data management platform server；
The matched crowd's packet of foundation crowd's packet description information of data management platform feedback is obtained, and is those crowds Packet synchronizes effective covering number of the server real-time statistics.
In one of the embodiments, the mobile listener clustering one of which be crowd's Packet type sifting sort, the sieve Multiple classification options that choosing classification is provided, which are used to wrap the crowd of the data management platform server, carries out Type division, In each specific classification options determine that the server provides one or more crowds associated with the classification options and wraps.
Multiple classification options that the sifting sort is provided in one of the embodiments, are decided by the popularization plan One or more of stock properties.
Control method is launched in a kind of moving advertising in one of the embodiments, which is characterized in that is included the following steps：
It receives and starts the user instruction that moving advertising is launched；
The specified effective covering number of crowd's packet that the user instruction locked is obtained to data management platform server In the range of target object；
The moving advertising content launched in advance to target object push.
Crowd's packet is to be thrown according to any one moving advertising in claim 1 to 18 in one of the embodiments, Crowd determined by configuration method is put to wrap.
The present invention also provides a kind of moving advertisings to launch configuration device, including：
First determining module for launching the popularization plan of moving advertising according to pre-configuration, determines and the popularization At least one associated mobile listener clustering of at least one stock properties of plan, providing multiple foundations for each single item classification should Classify and the classification options of refinement division are carried out to mobile crowd；
Second determining module, for determining crowd according to the classification options combination selected to every mobile listener clustering Packet description information；
Synchronization module, for the crowd to match to data management platform server sync and crowd's packet description information Packet and effective covering number that statistics is wrapped for the crowd；
Putting module, what crowd packet and those crowds for being determined according to user instruction locking user wrapped effectively covers Lid number, to launch the moving advertising to the target object of crowd's packet corresponding number.
It is described determining associated at least at least one stock properties of the popularization plan in one of the embodiments, Following steps are further included before one mobile listener clustering：By user interface obtain that user creates for launching moving advertising Popularization plan.
The popularization plan includes the first stock properties for being defined as purpose attribute in one of the embodiments, also Comprising the second stock properties for being defined as contents attribute, the mobile crowd that each stock properties are linked respectively described at least one divides The corresponding classification options of class.
First stock properties for being defined as purpose attribute are used to characterize the popularization in one of the embodiments, The popularization purpose of plan is preset multiple popularization first purpose, each default purpose of promoting corresponds to the mobile human The combination for multiple options that heap sort provides.
Second stock properties for being defined as contents attribute are used to characterize the popularization in one of the embodiments, The promotional content of plan is preset multiple popularization first purpose, each default promotional content corresponds to the multinomial movement Classification options possessed by each single item in listener clustering combine.
The change of the classification options combination of the corresponding classification at different levels of the change of the stock properties in one of the embodiments, Change, lead to the change of crowd's packet description information.
Mobile crowd's orientation assemblies are called in one of the embodiments, in component interface corresponding with the orientation assemblies The one or more crowds' packets of middle list display and its effectively cover number, with user in the list identified one or Multiple crowd's packets are finally locked crowd's packet.
The word that each crowd of list display wraps in mobile crowd's orientation assemblies interface in one of the embodiments, Section includes determining crowd's name field of crowd packet, for uniqueness for determining the available mode of crowd packet so as to shadow Ring the mode field of its locking effect and for reflecting having for the synchronous crowd packet from the data management platform server Imitate covering number field.
The user's operation of crowd's packets one or more in the list is referred in response to user in one of the embodiments, It enables, synchronous vacations crowd wraps corresponding list items.
The state wrapped in one of the embodiments, in response to user for the crowd described in one in the list is set Fixed instruction, accordingly changes its mode field so that only its mode field is coated with for available crowd and performs the locking；Or Person,
The statistics for being surrounded by effect covering number for crowd in response to user instructs, to data management platform server sync more Effective covering number field of new crowd packet；Alternatively,
It is instructed in response to the deletion that any one crowd in user's delete list wraps, it is corresponding from the list to delete the crowd Packet.
The mode field includes opening, suspend, any one shape in failure and deletion in one of the embodiments, State allows to respond the statistics instruction when crowd's packet is in opening.
In one of the embodiments, when the mode field is fails and delete state, forbid to its corresponding people Group's packet carries out the locking.
The instruction wrapped in one of the embodiments, in response to creating crowd in mobile crowd's orientation assemblies, will Crowd's packet that user creates is added in mobile crowd's orientation assemblies list.
It is instructed in one of the embodiments, in response to the shared setting wrapped for the crowd described in one of them, accordingly Change its shared attribute so that its shared attribute is suitable for being launched this user of the moving advertising for sharable target group packet Calling is shared in the association user of mandate or popularization plan.
The corresponding shared mark of its shared attribute is shown together when the crowd is coated with display in one of the embodiments, Know.
It is described to data management platform server sync and crowd's packet description information phase in one of the embodiments, Matched crowd wraps and is wrapped for the crowd effective the step of covering number of statistics, comprises the following specific steps that：
Crowd's packet description information is submitted to data management platform server；
The matched crowd's packet of foundation crowd's packet description information of data management platform feedback is obtained, and is those crowds Packet synchronizes effective covering number of the server real-time statistics.
In one of the embodiments, the mobile listener clustering one of which be crowd's Packet type sifting sort, the sieve Multiple classification options that choosing classification is provided, which are used to wrap the crowd of the data management platform server, carries out Type division, In each specific classification options determine that the server provides one or more crowds associated with the classification options and wraps.
Multiple classification options that the sifting sort is provided in one of the embodiments, are decided by the popularization plan One or more of stock properties.
Control device is launched in a kind of moving advertising in one of the embodiments, which is characterized in that is included the following steps：
It receives and starts the user instruction that moving advertising is launched；
The specified effective covering number of crowd's packet that the user instruction locked is obtained to data management platform server In the range of target object；
The moving advertising content launched in advance to target object push.
Crowd's packet launches configuration dress for any one moving advertising in above-described embodiment in one of the embodiments, Crowd's packet determined by putting.
Configuration, control method and its corresponding device are launched in above-mentioned moving advertising, are moved according to pre-configuration for launching The popularization plan of dynamic advertisement determines mobile crowd point at least one of associated at least one stock properties of the popularization plan Class provides multiple classification options for carrying out refinement division to mobile crowd according to the classification for each single item classification；According to items The classification options combination that the mobile listener clustering is selected determines crowd's packet description information；To data management platform server sync The crowd's packet to match with crowd's packet description information and effective covering number for crowd packet statistics；According to user instruction The crowd packet and effective covering number of those crowds packet that locking user determines, with to the mesh of crowd's packet corresponding number It marks object and launches the moving advertising.The present invention can make between the terminal that advertiser uses and corresponding server realize one compared with For the division of labor of science, terminal provides a rational configuration interface, allows user that can on the surface select by fine The classification options of the mobile listener clustering of items after division, and according to the description information that these multinomial classification options are composed with Server interacts, and obtaining its corresponding crowd to server wraps, so as to more accurately determine the dispensing pair of relevant advertisements As.All evaluation works all are gone to interact by server with data management platform server, and terminal is then a large amount of without carrying out again Evaluation work, therefore the dispensing configuration that advertiser user highly efficient can accurately carry out advertisement, not only embody advertisement Dispensing range, and save advertisement launch cost while also make dispensing better.
In addition, by linking with the stock properties of popularization plan, the crowd's package informatin not being consistent directly is filtered, has been eliminated User voluntarily judges the trouble of configuration, has not only saved the time, but also improves the validity of crowd's packet description information and accurate Degree.And shared crowd's packet function more makes the crowd between advertiser's difference account wrap the convenient and easy of interaction change, at the same time also carries The high recycling rate of waterused of user configuration data.Crowd's packet is illustrated in crowd's the package list at mobile crowd's orientation assemblies interface Crowd size, and can be with real-time statistics current persons count, simple and clear, user can recognize the shape of crowd packet by list State, is convenient to whether decision wraps the crowd progress advertisement dispensing.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Significantly and it is readily appreciated that, wherein：
Fig. 1 is that configuration method flow chart is launched in the moving advertising of one embodiment；
Fig. 2 is that control method flow chart is launched in the moving advertising of one embodiment；
Fig. 3 is that configuration device module map is launched in the moving advertising of one embodiment；
Fig. 4 is that control device module map is launched in the moving advertising of one embodiment；
Fig. 5 is the user interface map of the addition popularization group that links with popularization plan of one embodiment；
User interface maps of the Fig. 6 for crowd's the package list in mobile crowd's orientation assemblies of one embodiment；
Fig. 7 is that more accounts of one embodiment share the user interface map of crowd's packet.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges Diction " comprising " refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition Other one or more features, integer, step, operation, element, component and/or their group.It should be understood that when we claim member Part is " connected " or during " coupled " to another element, it can be directly connected or coupled to other elements or there may also be Intermediary element.In addition, " connection " used herein or " coupling " can include wireless connection or wireless coupling.It is used herein to arrange Take leave whole or any cell and all combination of the "and/or" including one or more associated list items.
Those skilled in the art of the present technique are appreciated that unless otherwise defined all terms used herein are (including technology art Language and scientific terminology), there is the meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used To explain.
The implementation of the present invention, is realized based on certain hardware net platform architecture.A specifically, ad system Structure can include for plan advertisement launch object service server and for implement advertisement dispensing data management Platform.After service server receives the enabled instruction of user terminal, advertiser can be supplied to multiple and crowd's package informatin phase Associated listener clustering and the classification options of classification refinement, advertiser select to count with promoting on the platform of the user terminal The crowd's packet description information for being suitable for advertisement and launching that the stock properties linkage drawn filters out, and the description information that the crowd is wrapped It is sent to data management platform i.e. DMP systems, data management platform determines all to meet the description information according to the description information Crowd wrap and count effective covering number of each crowd packet, advertiser can be launched in selection locking in these crowds wrap Crowd wraps.
Fig. 1 is that configuration method flow chart is launched in the moving advertising of one embodiment.
The present invention provides a kind of moving advertising and launches configuration method, includes the following steps：
Step S101：According to pre-configuration for launching the popularization plan of moving advertising, determine with the popularization plan extremely At least one of the associated mobile listener clustering of few stock properties, for each single item classification provide it is multiple according to the classification to shifting Moving group carries out the classification options of refinement division.
Popularization plan refers to that the independent of extension service client launches strategy, it is not only the guide to action promoted, while It is the measurement standard that promotion effect is examined whether to reach target, so rational popularization plan also just becomes in Promotion Strategy Essential content.Popularization plan is made of popularization group, and a popularization plan can include pushing away no more than 1000 Wide group.Popularization group is equivalent to the subset of popularization plan, can be set in popularization group level and launch region, launches media, orientation side The keyword of product is promoted in the matchings such as formula.And popularization group is the combination of one group of intention, intention is the word for showing potential customers Or picture, be popularization group subset.One complete popularization plan is made of popularization group and intention.
The process for creating popularization plan includes creating popularization purpose and promotional content etc. and the relevant information of crowd.Such as figure 5 user interface maps for the addition popularization group that links with popularization plan for showing one embodiment, promote purpose include application download, Mobile site promotes and application activating；Promotional content, that is, popularization group includes the orientation setting selection of multiple crowd's classifications, such as Region shown in fig. 5, crowd, equipment, advertisement type, media resource etc..These crowd's classifications, which further include, carries out it refinement stroke The classification options divided.Service server obtains the popularization plan for being used to launch moving advertising of user's establishment by user interface. The popularization plan includes the first stock properties for being defined as purpose attribute, that is, promotes purpose application activating, also includes and is defined For the second stock properties of contents attribute, contents attribute, that is, promotional content includes the above-mentioned description popularization plan shown in fig. 5 Restrictive condition.Determine mobile listener clustering at least one of associated at least one stock properties of the popularization plan, example The mobile listener clustering of application activating such as associated with the first stock properties popularization purpose, the mobile human of stock properties linkage The corresponding classification options of heap sort application activating include whole, download un-activation crowd, self-defined dispensing crowd, hommization weight Orientation crowd etc..Listener clustering option can link with the plan of selection automatically after the popularization plan has been selected.It is defined The first stock properties for purpose attribute are used to characterize the popularization purpose of the popularization plan, for preset three promote purposes it One, each default combination promoted purpose and multiple options of movement listener clustering offer are provided.In the present embodiment, application Download, which cannot launch, downloads un-activation crowd and personalized redirection crowd, and mobile site, which promotes, cannot launch personalized redirection Crowd, application activating can then include whole crowds downloading un-activation crowd, personalized redirection crowd and self-defined throwing The all groups including crowd are put to be launched.It downloads un-activation crowd and refers to that having downloaded mobile phone helps including installation un-activation crowd The app installation kits of hand are simultaneously installed, but from the crowd being not switched on；Personalized redirection crowd refers to browsing net with user The behavior of site commodity details is according to the object crowd for doing redirection dispensing.Self-defined dispensing crowd includes：Conventional orientation crowd, It refers to being oriented dispensing for a collection of target user, shows the intention forms such as conventional picture, word chain；Characterizing population group, profit The crowd portrayal that the user characteristics tag combination excavated with 360DMP systems carries out various dimensions is analyzed, mainly from gender, age, Go through, consuming capacity, occupation, shopping interest, industry interest, multiple dimension precise positionings such as mobile application interest, draw a circle to approve crowd； Activation crowd, the installation kit for having downloaded the app of hand assisted are installed, and have already turned on the crowd of activation；Download is not installed Crowd, has downloaded the installation kit of the app of hand assisted, but the crowd not installed.So with promoting purpose linkage, selection application Download, mobile site promotes and application activating any one therein, when selecting using downloading to promote purpose, choosing of classifying Download un-activation crowd and personalized redirection crowd in can be automatically hidden；It is a when mobile site is selected to promote Propertyization redirects classification options and can be automatically hidden；And when having selected application activating, all classification options then can all be shown.
The second stock properties for being defined as contents attribute are used to characterize the promotional content of the popularization plan, are default Multiple popularization first purpose, each single item that each default promotional content is corresponded in the multinomial mobile listener clustering had Classification options combination.After determining and having selected popularization purpose, start to determine each classification options, addition popularization group is set first Popularization group name is put, which can name to adjust dispensing effect according to media, crowd or activity description.Then The mobile listener clustering option of advertisement is launched in orientation setting, and classification of countries item therein refers to advertisement and launches region, and advertiser can be with It directly selects whole regions or assessment promotes the region demand of product and is changed to the region specified；Listener clustering item can basis Advertiser it is selected promote purpose show available for launch advertisement listener clustering option, advertiser can select wherein to A few listener clustering option launched in advance；Device class item includes subdivision option device type and network environment, wherein equipment Type refers to the device category of pre- dispensing, can select armamentarium or only smart mobile phone, only tablet computer etc., institute's dispensing device Network environment completely or only wifi, only mobile network etc. may be selected；The advertisement type sorting item promoted in advance may be selected all or Self-defined matched advertisement type；Media resource sorting item includes the whole network intelligent optimization and formulation media packet dispensing two is optional .In addition to this, popularization plan also with the APP of binding link, due to installation un-activation crowd packet, download do not install crowd packet, It is relevant with APP to have activated this three classes crowd packet such as crowd's packet, and corresponding crowd could be selected by only having launched this APP Packet.One advertiser can bind multiple APP, but APP is bound with popularization plan, so when having selected popularization plan When, need will installation un-activation crowd packet, download do not install crowd's packet, activated relevant with the APP crowd such as crowd's packet packet with The corresponding APP id of the plan are matched, and filter out unmatched crowd's packet.All classification options and matched are determined Bid is estimated after APP, number can not be less than 0.1 yuan.All of the above constitutes a popularization group.As shown in Figure 5 when selection Whole regions in classification of countries item, the whole in listener clustering item, the whole in device class item, advertisement type sorting item In whole and suchlike each classification options such as classification options of the whole network intelligent optimization in media resource be combined into After description information, clicking can continue to add intention in next step.
Step S102：Classification options combination according to being selected to every mobile listener clustering determines that crowd wraps description letter Breath.
The movement listener clustering one of which be crowd's Packet type sifting sort, multiple classification which is provided Option, which is used to wrap the crowd of the data management platform server, carries out Type division, wherein each specific classification options determine The server provides one or more crowd's packets associated with the classification options.There is provided multiple points of the sifting sort Class Options are decided by one or more of stock properties of the popularization plan.Service server is according to the built-in of popularization plan Attribute determines the classification options of every classification, and advertiser is by selecting these options described in step S101 to constitute popularization meter The description information of target object crowd packet drawn, and the classification options of the corresponding every classification of change of the popularization plan stock properties The variation of combination leads to the change of crowd's packet description information.
Step S103：Crowd's packet for matching to data management platform server sync and crowd's packet description information and Effective covering number of statistics is wrapped for the crowd.
It is illustrated in figure 6 the user interface map of crowd's the package list in mobile crowd's orientation assemblies of the embodiment.It determines After crowd's packet description information, the description information which wraps is sent to data management platform i.e. DMP systems, data management platform Determine that all crowds for meeting the description information wrap and count effective covering number that each crowd wraps according to the description information, extensively Accuse master the selection locking crowd to be launched can wrap in these crowds wrap.To data management platform server sync and the crowd The crowd's packet and be the step of crowd wraps the effective covering number counted that packet description information matches, walk including specific as follows Suddenly：Crowd's packet description information is submitted to data management platform server；Described in the foundation for obtaining data management platform feedback The matched crowd's packet of crowd's packet description information, and the effective covering number for synchronizing the server real-time statistics is wrapped for those crowds. Call mobile crowd's orientation assemblies, and synchronous DMP system datas list display in component interface corresponding with the orientation assemblies The crowd's packet and its effectively cover number that one or more description informations determine, with user in the list identified one A or multiple crowd's packets are finally locked crowd's packet.Each crowd of list display in movement crowd's orientation assemblies interface The field of packet includes determining crowd's name field, the available mode for determining crowd packet of crowd's packet for uniqueness Mode field so as to influence its locking effect and for reflecting synchronous crowd from the data management platform server Effective covering number field of packet.In addition to this, list can also show crowd packet crowd's classification, launch terminal, creation time, The fields such as task process and relevant operation.When crowd's packets any one or more during user is to the list operate, The synchronous vacations crowd wraps corresponding list items.
For example, setting instruction for the state that a crowd in the list wraps in response to user, its state is accordingly changed Field so that only its mode field is coated with for available crowd and performs the locking；The mode field include open, temporarily Any one state in stopping, fail and deleting allows to respond the statistics instruction when crowd's packet is in opening. When crowd's packet is in opening, DMP system platforms can be calculated constantly and obtain qualified user, pass through IMEI (differences The mark of mobile equipment, such as the identification card number of people, every equipment corresponds to a code) code counted to increase crowd size. When user, that is, advertiser thinks that crowd size has reached expected value, crowd packet can be changed with the label icon on clicking operation column Mode field for pause, at this moment DMP system platforms can keep existing crowd size and existing IMEI code, no longer increase Add new crowd.And when the mode field is to fail and delete state, forbid wrapping described in progress its corresponding crowd Locking.Crowd packet can still be seen in crowd's orientation assemblies list, to allow crowd bag-like state of the advertiser to oneself Have and clearly understand, but the crowd for failing and deleting state can not be wrapped and conducted the locking operations and advertisement is launched.Before If the crowd for having locked and having added wraps state and is changed to fail or delete, crowd packet can only be deleted in lists Division operation even if without deleting, will not wrap the crowd for failing and deleting state and launch.Alternatively, in response to Family is surrounded by the statistics instruction of effect covering number for crowd, updates the effective of crowd packet to data management platform server sync Covering number field clicks the IMEI code that the i.e. refreshable current statistic of the statistical graph in the list operation option arrives, the list The crowd size of corresponding crowd's packet also accordingly changes.Or in response to any one crowd in user's delete list The deletion instruction of packet, it is corresponding from the list to delete crowd packet.The deletion icon of crowd's packet is corresponded in clicking operation option, i.e., Jump out prompting frame whether confirm delete the crowd packet, selection be delete the crowd packet then the crowd packet be not then displayed at locking row In table, selection is no, then comes back to list interface.
In the list in addition to being wrapped by the crowd filtered out that links, new crowd's packet can be also added, in response in the shifting The instruction of crowd's packet is created in moving group's orientation assemblies, crowd's packet that user is created is added to mobile crowd's orientation assemblies list In.The crowd created includes the used crowd's packet of history and customized crowd packet.Click movement crowd orientation The link of crowd is created in component interface, prompts that history crowd whether is selected to wrap, the interface list display and on time when selection is Between all used crowds packets of inverted order arrangement, advertiser can multiselect be all thinks history crowd packet that is to be added or accidentally deleting. If you select No it can then be wrapped with the new crowd of self-defining, including all and relevant description information of its attribute.
All groups that advertiser is created packet can be not only used for advertisement dispensing, can also realize being total between more accounts It enjoys.It is illustrated in figure 7 the user interface map that more accounts share crowd's packet.Since there are the feelings that an advertiser possesses multiple accounts Condition in order to save the trouble for re-creating same people packet, can open the function of shared crowd's packet between the two accounts.This A function can be configured on DMP backstages.It is instructed in response to the shared setting wrapped for the crowd described in one of them, accordingly Change its shared attribute so that its shared attribute is suitable for being launched this user of the moving advertising for sharable target group packet Calling is shared in the association user of mandate or popularization plan.Other side's identity is determined, and by all with altogether by the distinctive ID of both sides The crowd's package informatin data for enjoying attribute are transmitted to the opposing party from side's account, realize shared function.It should be by the opposing party's account Shared obtained crowd's coating shows that its shared attribute is corresponding together when being shown in crowd's the package list of mobile human group part Shared mark.
Step S104：Effective covering people that the crowd packet and those crowds determined according to user instruction locking user wraps Number, to launch the moving advertising to the target object of crowd's packet corresponding number.
When obtaining crowd's packet that all stock properties by popularization plan determine and the crowd that sharing mode obtains Bao Hou also accordingly determines that these crowds wrap corresponding effective covering number, and user can submit these crowds to wrap on webpage Advertisement dispensing is carried out to service server, it is determined that after the crowd's packet for wanting dispensing advertisement, crowd's package informatin of advertiser's configuration I.e. locked, after dispensing is submitted in selection, movement crowd orientation assemblies can jump to new interface from crowd's the package list interface And show that the crowd's packet quantity selected and the crowd's number covered altogether, advertiser can easily recognize advertisement by the interface Input situation, if advertiser wants to continue to wrap crowd into edlin, click interface on editor mark, it is possible to again Into mobile crowd's orientation assemblies into edlin.
In one of the embodiments, as shown in Fig. 2, providing a kind of moving advertising launches control method.It is mainly used for It realizes the process launched, includes the following steps：
S201：It receives and starts the user instruction that moving advertising is launched.
Practice and extension plan is intended to, receives start the user instruction that moving advertising is launched first, advertiser, which sends, launches advertisement User instruction determine its associated all groups' classification options to service server and according to the stock properties of popularization plan.This A little listener clustering options constitute the description information of crowd's packet.
S202：The specified effective covering of crowd's packet that the user instruction locked is obtained to data management platform server Target object in the range of number.
Crowd's packet description information that previous step determines is synchronized to data management platform server by service server, the clothes Business device wraps according to the crowd that crowd's packet description information is determined for compliance with requiring and counts its effective covering number and launched as advertisement Target object.
S203：The moving advertising content launched in advance to target object push.
Have determined the target object that advertisement is launched, advertiser passes through the user's operation on data management platform server These target objects are selected, and advertisement dispensing is carried out using service server.
The present invention can make the division of labor of the more science of realization one between the terminal that advertiser uses and corresponding server, eventually End provides a rational configuration interface, allows user that can select the items after finely dividing mobile on the surface The classification options of listener clustering, and interacted according to the description information that these multinomial classification options are composed with server, Its corresponding crowd's packet is obtained to server, so as to more accurately determine the dispensing object of relevant advertisements.All calculating works Work all is gone to interact by server with data management platform server, and terminal then without carrying out a large amount of evaluation work, therefore wide again The dispensing configuration that primary user highly efficient can accurately carry out advertisement is accused, not only embodies the dispensing range of advertisement, but also Also make dispensing better while saving advertisement and launching cost.
In addition, by linking with the stock properties of popularization plan, the crowd's package informatin not being consistent directly is filtered, has been eliminated User voluntarily judges the trouble of configuration, has not only saved the time, but also improves the validity of crowd's packet description information and accurate Degree.And shared crowd's packet function more makes the crowd between advertiser's difference account wrap the convenient and easy of interaction change, at the same time also carries The high recycling rate of waterused of user configuration data.Crowd's packet is illustrated in crowd's the package list at mobile crowd's orientation assemblies interface Crowd size, and can be with real-time statistics current persons count, simple and clear, user can recognize the shape of crowd packet by list State, is convenient to whether decision wraps the crowd progress advertisement dispensing.
Fig. 3 is the processing unit module map of the mobile terminal notification information of one embodiment.
Configuration method is launched based on above-mentioned moving advertising, the present invention also provides a kind of moving advertisings to launch configuration device, It includes：First determining module 301, the second determining module 302, synchronization module 303 and putting module 304.
First determining module 301 is used to determine to push away with this for launching the popularization plan of moving advertising according to pre-configuration At least one the associated mobile listener clustering of at least one stock properties extensively planned, multiple foundations are provided for each single item classification The classification carries out mobile crowd the classification options of refinement division；Second determining module 302 is used for according to every movement The classification options combination that listener clustering is selected determines crowd's packet description information；Synchronization module 303 is used to take to data management platform Business device synchronizes the crowd's packet to match with crowd's packet description information and effective covering number that statistics is wrapped for the crowd；It launches Effective covering number that the crowd packet and those crowds that module 304 is used to be determined according to user instruction locking user wrap, with The moving advertising is launched to the target object of crowd's packet corresponding number.
First determining module 301 according to pre-configuration for launching the popularization plan of moving advertising, determines and the popularization meter At least one the associated mobile listener clustering of at least one stock properties drawn, multiple this points of foundation are provided for each single item classification Class carries out mobile crowd the classification options of refinement division.
Popularization plan refers to that the independent of extension service client launches strategy, it is not only the guide to action promoted, while It is the measurement standard that promotion effect is examined whether to reach target, so rational popularization plan also just becomes in Promotion Strategy Essential content.Popularization plan is made of popularization group, and a popularization plan can include pushing away no more than 1000 Wide group.Popularization group is equivalent to the subset of popularization plan, can be set in popularization group level and launch region, launches media, orientation side The keyword of product is promoted in the matchings such as formula.And popularization group is the combination of one group of intention, intention is the word for showing potential customers Or picture, be popularization group subset.One complete popularization plan is made of popularization group and intention.
The process for creating popularization plan includes creating popularization purpose and promotional content etc. and the relevant information of crowd.Such as figure 5 user interface maps for the addition popularization group that links with popularization plan for showing one embodiment, promote purpose include application download, Mobile site promotes and application activating；Promotional content, that is, popularization group includes the orientation setting selection of multiple crowd's classifications, such as Region shown in fig. 5, crowd, equipment, advertisement type, media resource etc..These crowd's classifications, which further include, carries out it refinement stroke The classification options divided.Service server obtains the popularization plan for being used to launch moving advertising of user's establishment by user interface. The popularization plan includes the first stock properties for being defined as purpose attribute, that is, promotes purpose application activating, also includes and is defined For the second stock properties of contents attribute, contents attribute, that is, promotional content includes the above-mentioned description popularization plan shown in fig. 5 Restrictive condition.First determining module 301 determines at least one of associated at least one stock properties of the popularization plan Mobile listener clustering, such as the mobile listener clustering of application activating associated with the first stock properties popularization purpose, this is built-in The mobile corresponding classification options of listener clustering application activating of attribute linkage include whole, download un-activation crowd, is self-defined Dispensing crowd, hommization redirection crowd etc..After the popularization plan has been selected listener clustering option can automatically with the meter of selection It draws and links.The first stock properties for being defined as purpose attribute are used to characterize the popularization purpose of the popularization plan, are pre- If three popularization first purpose, each default group promoted purpose and multiple options of movement listener clustering offer are provided It closes.In the present embodiment, un-activation crowd and personalized redirection crowd are downloaded using downloading to launch, mobile site promotes not Personalized redirection crowd can be launched, application activating then can include download un-activation crowd to whole crowds, personalization is reset All groups including crowd and self-defined dispensing crowd are launched.It downloads un-activation crowd and includes installation un-activation people Group refers to download the app installation kits of mobile phone assistant and is installed, but from the crowd being not switched on；Personalized redirection crowd Refer to using user browse web sites commodity details behavior as according to do redirect launch object crowd.Self-defined dispensing crowd Including：Conventional orientation crowd refers to being oriented dispensing for a collection of target user, shows the wounds such as conventional picture, word chain Meaning form；Characterizing population group, the crowd portrayal that various dimensions are carried out using the user characteristics tag combination that 360DMP systems are excavated are analyzed, Mainly from multiple dimension essences such as gender, age, educational background, consuming capacity, occupation, shopping interest, industry interest, mobile application interest Crowd is drawn a circle to approve in certainly position；Crowd is activated, the installation kit for having downloaded the app of hand assisted is installed, and has already turned on activation Crowd；Crowd is not installed in download, has downloaded the installation kit of the app of hand assisted, but the crowd not installed.So with popularization Purpose link, selection application download, mobile site promote and application activating any one therein, when select using download for When promoting purpose, download un-activation crowd and personalized redirection crowd in classification options can be automatically hidden；Work as selection When mobile site promotes, personalization redirects classification options and can be automatically hidden；And when having selected application activating, all classification choosings Item then can all be shown.
The second stock properties for being defined as contents attribute are used to characterize the promotional content of the popularization plan, are default Multiple popularization first purpose, each single item that each default promotional content is corresponded in the multinomial mobile listener clustering had Classification options combination.After first determining module 301 determines and selected popularization purpose, start to determine each classification options, Addition popularization group popularization group name is set first, the title can according to media, crowd or activity description come name in order to Effect is launched in adjustment.Then the mobile listener clustering option of advertisement is launched in orientation setting, and classification of countries item therein refers to advertisement throwing Put region, advertiser can directly select whole regions or assessment promotes the region demand of product and is changed to the ground specified Domain；Listener clustering item can show the listener clustering option available for launching advertisement according to the selected popularization purpose of advertiser, Advertiser can select the listener clustering option of at least one pre- dispensing wherein；Device class item includes subdivision option device type And network environment, wherein device type refer to the device category of pre- dispensing, can select armamentarium or only smart mobile phone, only flat Completely or only wifi, only mobile network etc. may be selected in plate computer etc., the network environment of institute's dispensing device；The advertisement type promoted in advance Whole or self-defined matched advertisement type may be selected in sorting item；Media resource sorting item includes the whole network intelligent optimization and formulates matchmaker Body packet launches two options.In addition to this, popularization plan also with the APP of binding link, due to installation un-activation crowd packet, under It is relevant with APP that load, which does not install crowd's packet, activated this three classes crowd packet such as crowd's packet, has only launched this APP ability Corresponding crowd is selected to wrap.One advertiser can bind multiple APP, but APP is bound with popularization plan, so when the When one determining module 301 has selected popularization plan, need installation un-activation crowd packet, download not installing crowd's packet, activate The crowds relevant with APP such as crowd's packet wrap APP id corresponding with the plan and match, and filter out unmatched crowd's packet.It determines Bid is estimated after all classification options and matched APP, number can not be less than 0.1 yuan.All of the above constitutes One popularization group.Work as shown in Figure 5 and selected whole regions in classification of countries item, the whole in listener clustering item, equipment point Whole in category, the whole in advertisement type sorting item and the classification options of the whole network intelligent optimization in media resource etc. are all After the description information being combined into such as such each classification options, clicking can continue to add intention in next step.
Second determining module 302 is used to determine people according to the classification options combination for selecting every mobile listener clustering Group's packet description information.
The movement listener clustering one of which be crowd's Packet type sifting sort, multiple classification which is provided Option, which is used to wrap the crowd of the data management platform server, carries out Type division, wherein each specific classification options determine The server provides one or more crowd's packets associated with the classification options.There is provided multiple points of the sifting sort Class Options are decided by one or more of stock properties of the popularization plan.Second determining module 302 is according to popularization plan Stock properties determine the classification options of every classification, advertiser passes through these choosings selected described in the first determining module 301 Item constitutes the description information of the target object crowd packet of popularization plan, and the change of the popularization plan stock properties corresponds to items The variation of the classification options combination of classification, leads to the change of crowd's packet description information.
Synchronization module 303 is used for the people to match to data management platform server sync and crowd's packet description information Group's packet and effective covering number that statistics is wrapped for the crowd.
It is illustrated in figure 6 the user interface map of crowd's the package list in mobile crowd's orientation assemblies of the embodiment.It determines After crowd's packet description information, the description information which wraps is sent to data management platform i.e. DMP systems, data management platform Determine that all crowds for meeting the description information wrap and count effective covering number that each crowd wraps according to the description information, extensively Accuse master the selection locking crowd to be launched can wrap in these crowds wrap.Synchronization module 303 is same to data management platform server Step is wrapped with the crowd that crowd's packet description information matches and is wrapped for the crowd effective the step of covering number of statistics, including Following specific steps：Synchronization module 303 submits crowd's packet description information to data management platform server；Synchronization module 303 obtain the matched crowd's packet of foundation crowd's packet description information of data management platform feedback, and same for those crowds packet Walk effective covering number of the server real-time statistics.Synchronization module 303 calls mobile crowd's orientation assemblies, and synchronous DMP systems The crowd that the one or more description informations of data of uniting list display in component interface corresponding with the orientation assemblies determine It wraps and its effectively covers number, identified one or more crowd's packets are finally locked crowd in the list with user Packet.The field of each crowd packet of list display includes determining the people for uniqueness in movement crowd's orientation assemblies interface Group packet crowd's name field, for determine the crowd packet available mode so as to influence the mode field of its locking effect and For reflecting effective covering number field of the synchronous crowd packet from the data management platform server.In addition to this, it arranges Table can also show crowd's classification of crowd's packet, launch the fields such as terminal, creation time, task process and relevant operation.When with When family operates crowd's packets any one or more in the list, the synchronous vacations crowd wraps corresponding list items.
For example, setting instruction for the state that a crowd in the list wraps in response to user, its state is accordingly changed Field so that only its mode field is coated with for available crowd and performs the locking；The mode field include open, temporarily Any one state in stopping, fail and deleting allows to respond the statistics instruction when crowd's packet is in opening. When crowd's packet is in opening, DMP system platforms can be calculated constantly and obtain qualified user, pass through IMEI (differences The mark of mobile equipment, such as the identification card number of people, every equipment corresponds to a code) code counted to increase crowd size. When user, that is, advertiser thinks that crowd size has reached expected value, crowd packet can be changed with the label icon on clicking operation column Mode field for pause, at this moment DMP system platforms can keep existing crowd size and existing IMEI code, no longer increase Add new crowd.And when the mode field is to fail and delete state, forbid wrapping described in progress its corresponding crowd Locking.Crowd packet can still be seen in crowd's orientation assemblies list, to allow crowd bag-like state of the advertiser to oneself Have and clearly understand, but the crowd for failing and deleting state can not be wrapped and conducted the locking operations and advertisement is launched.Before If the crowd for having locked and having added wraps state and is changed to fail or delete, crowd packet can only be deleted in lists Division operation even if without deleting, will not wrap the crowd for failing and deleting state and launch.Alternatively, in response to Family is surrounded by the statistics instruction of effect covering number for crowd, updates the effective of crowd packet to data management platform server sync Covering number field clicks the IMEI code that the i.e. refreshable current statistic of the statistical graph in the list operation option arrives, the list The crowd size of corresponding crowd's packet also accordingly changes.Or in response to any one crowd in user's delete list The deletion instruction of packet, it is corresponding from the list to delete crowd packet.The deletion icon of crowd's packet is corresponded in clicking operation option, i.e., Jump out prompting frame whether confirm delete the crowd packet, selection be delete the crowd packet then the crowd packet be not then displayed at locking row In table, selection is no, then comes back to list interface.
In the list in addition to being wrapped by the crowd filtered out that links, new crowd's packet can be also added, in response in the shifting The instruction of crowd's packet is created in moving group's orientation assemblies, crowd's packet that user is created is added to mobile crowd's orientation assemblies list In.The crowd created includes the used crowd's packet of history and customized crowd packet.Click movement crowd orientation The link of crowd is created in component interface, prompts that history crowd whether is selected to wrap, the interface list display and on time when selection is Between all used crowds packets of inverted order arrangement, advertiser can multiselect be all thinks history crowd packet that is to be added or accidentally deleting. If you select No it can then be wrapped with the new crowd of self-defining, including all and relevant description information of its attribute.
All groups that advertiser is created packet can be not only used for advertisement dispensing, can also realize being total between more accounts It enjoys.It is illustrated in figure 7 the user interface map that more accounts share crowd's packet.Since there are the feelings that an advertiser possesses multiple accounts Condition in order to save the trouble for re-creating same people packet, can open the function of shared crowd's packet between the two accounts.This A function can be configured on DMP backstages.It is instructed in response to the shared setting wrapped for the crowd described in one of them, accordingly Change its shared attribute so that its shared attribute is suitable for being launched this user of the moving advertising for sharable target group packet Calling is shared in the association user of mandate or popularization plan.Other side's identity is determined, and by all with altogether by the distinctive ID of both sides The crowd's package informatin data for enjoying attribute are transmitted to the opposing party from side's account, realize shared function.It should be by the opposing party's account Shared obtained crowd's coating shows that its shared attribute is corresponding together when being shown in crowd's the package list of mobile human group part Shared mark.
The crowd packet and those crowds that putting module 304 is used to be determined according to user instruction locking user wrap effective Covering number, to launch the moving advertising to the target object of crowd's packet corresponding number.
When obtaining crowd's packet that all stock properties by popularization plan determine and the crowd that sharing mode obtains Bao Hou also accordingly determines that these crowds wrap corresponding effective covering number, and putting module 304 can submit these on webpage Crowd wraps to service server and carries out advertisement dispensing, it is determined that after the crowd's packet for wanting dispensing advertisement, the crowd of advertiser's configuration Package informatin is i.e. locked, and after dispensing is submitted in the selection of putting module 304, movement crowd orientation assemblies can be from crowd's the package list circle Face jumps to new interface and shows that the crowd's packet quantity selected and the crowd's number covered altogether, advertiser can be by the interfaces very Readily recognize the input situation of advertisement, if advertiser wants to continue to wrap crowd into edlin, click the volume on interface Collect mark, it is possible to reenter mobile crowd's orientation assemblies into edlin.
In one of the embodiments, as shown in figure 4, providing a kind of moving advertising launches control device.It is mainly used for The process launched is realized, including following module：
Receiving module 401 starts the user instruction of moving advertising dispensing for receiving.
Practice and extension plan is intended to, receiving module 401, which receives, first starts the user instruction that moving advertising is launched, advertiser's hair The user instruction for launching advertisement is sent to determine its associated all groups to service server and according to the stock properties of popularization plan Classification options.These listener clustering options constitute the description information of crowd's packet.
Acquisition module 402 is used to obtain specified by crowd's packet that the user instruction locked to data management platform server Effective covering number in the range of target object.
Crowd's packet description information that previous step determines is synchronized to data management platform server by acquisition module 402, should Server wraps according to the crowd that crowd's packet description information is determined for compliance with requiring and counts its effective covering number and thrown as advertisement The target object put.
Putting module 403 is used for the moving advertising content launched in advance to target object push.
Have determined the target object that advertisement is launched, putting module 403 receives the use on data management platform server Family operation selects these target objects, and carries out advertisement dispensing using service server.
The present invention can make the division of labor of the more science of realization one between the terminal that advertiser uses and corresponding server, eventually End provides a rational configuration interface, allows user that can select the items after finely dividing mobile on the surface The classification options of listener clustering, and interacted according to the description information that these multinomial classification options are composed with server, Its corresponding crowd's packet is obtained to server, so as to more accurately determine the dispensing object of relevant advertisements.All calculating works Work all is gone to interact by server with data management platform server, and terminal then without carrying out a large amount of evaluation work, therefore wide again The dispensing configuration that primary user highly efficient can accurately carry out advertisement is accused, not only embodies the dispensing range of advertisement, but also Also make dispensing better while saving advertisement and launching cost.
In addition, by linking with the stock properties of popularization plan, the crowd's package informatin not being consistent directly is filtered, has been eliminated User voluntarily judges the trouble of configuration, has not only saved the time, but also improves the validity of crowd's packet description information and accurate Degree.And shared crowd's packet function more makes the crowd between advertiser's difference account wrap the convenient and easy of interaction change, at the same time also carries The high recycling rate of waterused of user configuration data.Crowd's packet is illustrated in crowd's the package list at mobile crowd's orientation assemblies interface Crowd size, and can be with real-time statistics current persons count, simple and clear, user can recognize the shape of crowd packet by list State, is convenient to whether decision wraps the crowd progress advertisement dispensing.
It should be understood that although each step in the flow chart of Fig. 1 is shown successively according to the instruction of arrow, this A little steps are not that the inevitable sequence indicated according to arrow performs successively.Unless expressly state otherwise herein, these steps It performs there is no the limitation of stringent sequence, can perform in the other order.Moreover, at least part step in Fig. 1 can To include multiple sub-steps, either these sub-steps of multiple stages or stage are not necessarily to perform completion in synchronization, But can perform at different times, execution sequence is also not necessarily and carries out successively, but can with other steps or At least part in the sub-step of other steps either stage performs in turn or alternately.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims (10)

1. configuration method is launched in a kind of moving advertising, which is characterized in that is included the following steps：
According to pre-configuration for launching the popularization plan of moving advertising, at least one stock properties with the popularization plan are determined At least one of associated mobile listener clustering is provided for each single item classification and multiple is refined according to the classification to moving crowd The classification options of division；
Classification options combination according to being selected to every mobile listener clustering determines crowd's packet description information；
The crowd to match to data management platform server sync and crowd's packet description information wraps and is wrapped for the crowd and united Effective covering number of meter；
The crowd packet that user determines and effective covering number that those crowds wrap are locked according to user instruction, with to the people The target object of group's packet corresponding number launches the moving advertising.
2. configuration method is launched in moving advertising according to claim 1, which is characterized in that described to determine and the popularization plan At least one of the associated mobile listener clustering of at least one stock properties before further include following steps：Pass through user interface Obtain the popularization plan for being used to launch moving advertising that user creates.
3. configuration method is launched in moving advertising according to claim 1, which is characterized in that the popularization plan, which includes, to be determined Justice is the first stock properties of purpose attribute, also comprising the second stock properties for being defined as contents attribute, each stock properties point It Lian Dong not at least one described corresponding classification options of mobile listener clustering.
4. configuration method is launched in moving advertising according to claim 3, which is characterized in that described to be defined as purpose attribute The first stock properties be used to characterize the popularization purpose of the popularization plan, be preset multiple popularization first purpose, it is each A default purpose of promoting corresponds to the combination of multiple options that the mobile listener clustering provides.
5. configuration method is launched in moving advertising according to claim 3, which is characterized in that described to be defined as contents attribute The second stock properties be used to characterize the promotional content of the popularization plan, be preset multiple popularization first purpose, it is each A default promotional content corresponds to classification options combination possessed by each single item in the multinomial mobile listener clustering.
6. configuration method is launched in moving advertising according to claim 3, which is characterized in that the change pair of the stock properties The variation of classification options combination that every should classify, leads to the change of crowd's packet description information.
7. configuration method is launched in moving advertising according to claim 1, which is characterized in that is included the following steps：
Mobile crowd's orientation assemblies are called, in component interface corresponding with the orientation assemblies described in list display one or more Crowd wraps and its effectively covers number, and with user, identified one or more crowd's packets are finally locked in the list Crowd wraps.
8. configuration method is launched in moving advertising according to claim 7, which is characterized in that mobile crowd's orientation assemblies The field of each crowd packet of list display includes determining crowd's name field of crowd's packet for uniqueness, use in interface In mode field of the available mode so as to influence its locking effect for determining crowd packet and for reflecting it is synchronous from the number The effective covering number field wrapped according to the crowd of management platform server.
9. configuration method is launched in moving advertising according to claim 8, which is characterized in that in response to user to the list The user operation instruction of middle one or more crowd packet, synchronous vacations crowd wrap corresponding list items.
10. configuration device is launched in a kind of moving advertising, which is characterized in that including following module：
First determining module for launching the popularization plan of moving advertising according to pre-configuration, determines and the popularization plan At least one of the associated mobile listener clustering of at least one stock properties, classifying for each single item, it is multiple according to the classification to provide The classification options of refinement division are carried out to mobile crowd；
Second determining module, for determining that crowd's packet is retouched according to the classification options combination selected to every mobile listener clustering State information；
Synchronization module, for crowd's packet for matching to data management platform server sync and crowd's packet description information and Effective covering number of statistics is wrapped for the crowd；
Putting module, effective covering people that crowd packet and those crowds for being determined according to user instruction locking user wrap Number, to launch the moving advertising to the target object of crowd's packet corresponding number.
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CN110322290A (en) * 2019-07-01 2019-10-11 北京字节跳动网络技术有限公司 A kind of acquisition methods, device, server and the storage medium of article display information
CN110866766A (en) * 2018-08-27 2020-03-06 阿里巴巴集团控股有限公司 Advertisement putting method, method for determining popularization crowd, server and client
CN111292137A (en) * 2020-03-10 2020-06-16 联通沃音乐文化有限公司 Method for accurately delivering internet advertisements
CN111415202A (en) * 2020-03-23 2020-07-14 政采云有限公司 Advertisement putting method and related device
CN111612516A (en) * 2020-04-11 2020-09-01 上海淇玥信息技术有限公司 DMP platform and method based on RTA delivery and electronic equipment
CN111861582A (en) * 2020-07-30 2020-10-30 成都新潮传媒集团有限公司 Method and device for generating advertisement and periodical broadcasting and photographing scheme and computer equipment
CN113139824A (en) * 2020-01-20 2021-07-20 上海哔哩哔哩科技有限公司 Crowd packet construction method and system based on negative feedback
CN113191808A (en) * 2021-04-30 2021-07-30 北京深演智能科技股份有限公司 Method and device for publishing crowd packets
CN113205375A (en) * 2021-05-31 2021-08-03 上海苍苔信息技术有限公司 Advertisement delivery system and method for automatically selecting platform according to advertiser purpose
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CN110866766A (en) * 2018-08-27 2020-03-06 阿里巴巴集团控股有限公司 Advertisement putting method, method for determining popularization crowd, server and client
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CN113139824A (en) * 2020-01-20 2021-07-20 上海哔哩哔哩科技有限公司 Crowd packet construction method and system based on negative feedback
CN111292137A (en) * 2020-03-10 2020-06-16 联通沃音乐文化有限公司 Method for accurately delivering internet advertisements
CN111415202A (en) * 2020-03-23 2020-07-14 政采云有限公司 Advertisement putting method and related device
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CN111612516A (en) * 2020-04-11 2020-09-01 上海淇玥信息技术有限公司 DMP platform and method based on RTA delivery and electronic equipment
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CN113191808A (en) * 2021-04-30 2021-07-30 北京深演智能科技股份有限公司 Method and device for publishing crowd packets
CN113191808B (en) * 2021-04-30 2023-04-25 北京深演智能科技股份有限公司 Method and device for issuing crowd pack
CN113205375A (en) * 2021-05-31 2021-08-03 上海苍苔信息技术有限公司 Advertisement delivery system and method for automatically selecting platform according to advertiser purpose
CN113590923A (en) * 2021-07-28 2021-11-02 深圳市酷开网络科技股份有限公司 Crowd delineating task splitting method, device, equipment and storage medium

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