CN108230045A - Discount coupon method for pushing and discount coupon pusher - Google Patents

Discount coupon method for pushing and discount coupon pusher Download PDF

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Publication number
CN108230045A
CN108230045A CN201810098847.6A CN201810098847A CN108230045A CN 108230045 A CN108230045 A CN 108230045A CN 201810098847 A CN201810098847 A CN 201810098847A CN 108230045 A CN108230045 A CN 108230045A
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user
consumption
average
discount coupon
label
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陈超
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Shenzhen Chunmuyuan Holdings Co Ltd
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Shenzhen Chunmuyuan Holdings Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
    • G06Q30/0227—Frequent usage incentive value reconciliation between diverse systems
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0213—Consumer transaction fees

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  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
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  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

The present invention provides a kind of discount coupon method for pushing and discount coupon pusher, wherein, discount coupon method for pushing includes：According to history fetched data of the specified store in preset time period, average user fetched data is determined, average user fetched data includes at least one of the objective unit price of average user, the average user conclusion of the business frequency, average user turnover；According to history consumer record and average user fetched data of any user in preset time period, the consumption label of corresponding user is generated；According to consumption label, corresponding discount coupon is pushed to corresponding user terminal.Pass through technical scheme of the present invention, make discount coupon that there is higher specific aim and otherness, be conducive to be promoted the reasonability of discount coupon, it effectively improves the consumption order average price of customer consumption and/or consumes the frequency and/or consumption total value, reduce the favorable sale cost in specified store, the marketing income in specified store is improved, reduces the cost of user, improves the consumption experience of user.

Description

Discount coupon method for pushing and discount coupon pusher
Technical field
The present invention relates to technical field of electronic commerce, preferential in particular to a kind of discount coupon method for pushing and one kind Certificate pusher.
Background technology
At present, most of businessmans increase marketing income, generally use granting or push discount coupon are given to stimulate consumer The mode of consumer carries out advertising campaign.
In the relevant technologies, when user, which pushes other good friends, carries out purchase and consumption, platform can carry out user corresponding excellent Favour certificate or by counting user history consumption information, provides user or pushes the discount coupon of response.
However, extensive indiscriminate discount coupon sends mode with charge free, the specific aim of discount coupon is lost, is caused to consumer's Stimulation is little.
Invention content
The present invention is directed at least solve one of technical problem present in the prior art or the relevant technologies.
For this purpose, it is an object of the present invention to provide a kind of discount coupon method for pushing.
It is another object of the present invention to provide a kind of discount coupon pushers.
To achieve these goals, technical solution according to the first aspect of the invention provides a kind of discount coupon push Method, including：According to history fetched data of the specified store in preset time period, average user fetched data is determined, it is average User's fetched data includes at least one of the objective unit price of average user, the average user conclusion of the business frequency, average user turnover； According to history consumer record and average user fetched data of any user in preset time period, disappearing for corresponding user is generated Take label；According to consumption label, corresponding discount coupon is pushed to corresponding user terminal.
In the technical scheme, by analyzing specified history fetched data of the store in preset time period, really Determine average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user Consumption label, according to consumption label according to corresponding discount coupon push mode, push corresponding discount coupon to user terminal, fill Divide the levels of actual consumption for considering user, push corresponding discount coupon so that discount coupon has higher specific aim and difference Property, be conducive to promote the reasonability for pushing discount coupon, on the one hand, user can be promoted to be consumed, effectively improve user The consumption order average price and/or the consumption frequency of consumption and/or consumption total value also reduce the favorable sale cost in specified store, The marketing income in specified store is improved, on the other hand, the cost of user is advantageously reduced, improves the consumption experience of user.
Specifically, after specified history fetched data of the store in preset time period is obtained, by specifying store History fetched data analyzed, can determine average user fetched data, further according to user history consumer record peace Equal user's fetched data generates the consumption label of each user, pushes corresponding discount coupon according to the consumption label of user, is promoted The reasonability of push discount coupon, promotes customer consumption, so as to improving the marketing income in specified store.
Wherein, average user fetched data includes the objective unit price of average user, the average user conclusion of the business frequency, average user strike a bargain At least one of amount of money, average user visitor's unit price refer to that specified store average each user in preset time period is averaged Price-purchase order, generally specified store total amount of the orders divided by order total amount, the average user conclusion of the business frequency refer to specified store pre- If the order volume of average each user in the period, average user turnover refers to that specified store is put down in preset time period The total number of users amount of the spending amount of each user, generally specified store total amount of the orders divided by consumption.
It should be noted that preset time period is generally set to 1 month -3 months.
In any of the above-described technical solution, it is preferable that according to history consumer record of any user in preset time period With average user fetched data, the consumption label of corresponding user is generated, including：According to any user in preset time period History consumer record determines corresponding consumption order average price and/or the consumption frequency and/or consumption total value；It is equal to compare consumption order The magnitude relationship between magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between valency and average user visitor's unit price And/or the magnitude relationship between consumption total value and average user turnover, generate the consumption label of corresponding user.
In the technical scheme, it by analyzing history consumer record of any user in preset time period, determines to correspond to Consumption order average price and/or the consumption frequency and/or consumption total value, comparing the objective unit price of consumption order average price and average user Between magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between magnitude relationship and/or consumption total value with it is average During magnitude relationship between user's turnover, the consuming capacity of each user can be accurately located, generates corresponding user Consumption label, effectively improve user consumption label accuracy, and then improve discount coupon reasonability and effectively Property advantageously reduces the favorable sale cost in specified store.
Specifically, when the consumption label of user unit price low for low frequency time, the preferential deduction of the first preset quantity is provided The amount of money is more than the first preset value and full spending amount is more than the first kind discount coupon of the second preset value namely a large amount of preferential supports It is big to detain the amount of money, the big discount coupon of full spending amount, to pull the consumption frequency for promoting the user, consumption order average price and disappear Take total value；When the consumption label of user unit price low for high frequency time, the preferential deduction amount of money for providing the second preset quantity is more than the One preset value and completely spending amount are big more than the first kind discount coupon of the second preset value namely a small amount of preferential deduction amount of money , the big discount coupon of full spending amount promotes the consumption order average price of the user and consumption total value to pull；When disappearing for user When taking label for low frequency time height unit price, provide the preferential deduction amount of money of the first preset quantity and be less than or equal to the first preset value and completely disappear Take Second Type discount coupon of the amount of money less than or equal to the second preset value namely a large amount of preferential deduction amount of money is small, it is full to consume The small discount coupon of the amount of money, to pull the consumption frequency for promoting the user；When the consumption label of user unit price high for high frequency time, hair The preferential deduction amount of money for putting the second preset quantity is less than or equal to second in advance less than or equal to the first preset value and full spending amount If the Second Type discount coupon of value, reduces favorable sale cost, and with above-mentioned side while safeguarding that user is consumed When formula provides discount coupon, the marketing income in specified store can be promoted.
It should be noted that the first preset quantity is more than the second preset quantity.
In any of the above-described technical solution, it is preferable that compare big between consumption order average price and average user visitor's unit price Small relationship generates the consumption label of corresponding user, specifically includes：Judge to consume whether order average price is less than average user visitor's list Valency；If it is determined that consumption order average price is less than average user visitor's unit price, the consumption label for generating corresponding user is low unit price；If sentence Surely consumption order average price is greater than or equal to average user visitor's unit price, and the consumption label for generating corresponding user is high unit price.
In the technical scheme, by judging to consume whether order average price is less than average user visitor's unit price, and disappear in judgement When taking order average price less than average user visitor's unit price, the consumption label for determining corresponding user is low unit price, consumes the life of label Into the corresponding discount coupon of push relatively accurately, is advantageously implemented to corresponding user terminal, to the use that consumption label is low unit price The discount coupon of the family push discount coupon larger for the preferential larger and full spending amount of the deduction amount of money, giving, user's bigger is preferential Meanwhile the consuming capacity of user is improved, so as to improve the marketing income in specified store；It is more than in judgement consumption order average price Or during equal to average user visitor's unit price, the consumption label for determining corresponding user is high unit price, consumes the generation of label than calibrated Really, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the full spending amount of discount coupon is to consumption label The customer impact of high unit price is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces finger The preferential cost in store is determined, so as to promote the marketing income in specified store.
In any of the above-described technical solution, it is preferable that compare the size between consumption total value and average user turnover Relationship generates the consumption label of corresponding user, specifically includes：Judge to consume whether total value is less than average user turnover； If it is determined that consumption total value is less than average user turnover, the consumption label for generating corresponding user is low unit price；If it is determined that disappear Take total value more than or equal to average user turnover, the consumption label for generating corresponding user is high unit price.
In the technical scheme, it by judging to consume whether total value is less than average user turnover, strikes a bargain and disappears in judgement When taking total value less than average user turnover, the consumption label for determining corresponding user is low unit price, consumes the generation of label It is accurate to compare, and the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, to the user that consumption label is low unit price The discount coupon that the discount coupon of push is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to promote the marketing income in specified store；It is greater than or equal in judgement consumption total value average During user's turnover, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, is conducive to It realizes and pushes corresponding discount coupon to corresponding user terminal, the full spending amount of discount coupon is to use of the consumption label for high unit price Family influence is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces the excellent of specified store Favour cost, so as to promote the marketing income in specified store.
In any of the above-described technical solution, it is preferable that compare the size between the consumption frequency and the average user conclusion of the business frequency Relationship generates the consumption label of corresponding user, specifically includes：Judge to consume whether the frequency is less than the average user conclusion of the business frequency； If it is determined that the consumption frequency is less than the average user conclusion of the business frequency, the consumption label for generating corresponding user is low frequency；If it is determined that disappear Take the frequency more than or equal to the average user conclusion of the business frequency, the consumption label for generating corresponding user is high frequency time.
In the technical scheme, by judging to consume whether the frequency is less than the average user conclusion of the business frequency, in judgement consumption frequency It is secondary when being less than the average user conclusion of the business frequency, the consumption label of corresponding user is determined as low frequency, and the generation for consuming label is compared Accurately, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the user to consumption label for low frequency time pushes A large amount of discount coupon can pull the customer consumption frequency, so as to promote the marketing income in specified store；It is big in the judgement consumption frequency When the average user conclusion of the business frequency, the consumption label for determining corresponding user is high frequency time, consumes the generation ratio of label It is relatively accurate, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the quantity of discount coupon is height to consumption label The influence of the user of the frequency is smaller, pushes a small amount of discount coupon to corresponding user terminal, while user is maintained, reduces The preferential cost in specified store improves the marketing income in specified store indirectly.
Technical solution according to the second aspect of the invention provides a kind of discount coupon pusher, including：It determines single Member, for according to specified history fetched data of the store in preset time period, determining average user fetched data, average user Fetched data includes at least one of the objective unit price of average user, the average user conclusion of the business frequency, average user turnover；Generation Unit, for the history consumer record and average user fetched data according to any user in preset time period, generation corresponds to User consumption label；Push unit, for according to consumption label, pushing corresponding discount coupon to corresponding user terminal.
In the technical scheme, by analyzing specified history fetched data of the store in preset time period, really Determine average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user Consumption label, according to consumption label according to corresponding discount coupon push mode, push corresponding discount coupon to user terminal, fill Divide the levels of actual consumption for considering user, push corresponding discount coupon so that discount coupon has higher specific aim and difference Property, be conducive to promote the reasonability for pushing discount coupon, on the one hand, user can be promoted to be consumed, effectively improve user The consumption order average price and/or the consumption frequency of consumption and/or consumption total value also reduce the favorable sale cost in specified store, The marketing income in specified store is improved, on the other hand, the cost of user is advantageously reduced, improves the consumption experience of user.
Specifically, after specified history fetched data of the store in preset time period is obtained, by specifying store History fetched data analyzed, can determine average user fetched data, further according to user history consumer record peace Equal user's fetched data generates the consumption label of each user, pushes corresponding discount coupon according to the consumption label of user, is promoted The reasonability of push discount coupon, promotes customer consumption, so as to improving the marketing income in specified store.
Wherein, average user fetched data includes the objective unit price of average user, the average user conclusion of the business frequency, average user strike a bargain At least one of amount of money, average user visitor's unit price refer to that specified store average each user in preset time period is averaged Price-purchase order, generally specified store total amount of the orders divided by order total amount, the average user conclusion of the business frequency refer to specified store pre- If the order volume of average each user in the period, average user turnover refers to that specified store is put down in preset time period The total number of users amount of the spending amount of each user, generally specified store total amount of the orders divided by consumption.
It should be noted that preset time period is generally set to 1 month -3 months.
In any of the above-described technical solution, it is preferable that determination unit is additionally operable to：According to any user in preset time period History consumer record, determine it is corresponding consumption order average price and/or consumption the frequency and/or consumption total value；Generation unit is also used In：The magnitude relationship and/or the consumption frequency compared between consumption order average price and average user visitor's unit price strikes a bargain with average user The magnitude relationship between magnitude relationship and/or consumption total value and average user turnover between the frequency, generates corresponding use The consumption label at family.
In the technical scheme, it by analyzing history consumer record of any user in preset time period, determines to correspond to Consumption order average price and/or the consumption frequency and/or consumption total value, comparing the objective unit price of consumption order average price and average user Between magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between magnitude relationship and/or consumption total value with it is average During magnitude relationship between user's turnover, the consuming capacity of each user can be accurately located, generates corresponding user Consumption label, effectively improve user consumption label accuracy, and then improve discount coupon reasonability and effectively Property advantageously reduces the favorable sale cost in specified store.
Specifically, when the consumption label of user unit price low for low frequency time, the preferential deduction of the first preset quantity is provided The amount of money is more than the first preset value and full spending amount is more than the first kind discount coupon of the second preset value namely a large amount of preferential supports It is big to detain the amount of money, the big discount coupon of full spending amount, to pull the consumption frequency for promoting the user, consumption order average price and disappear Take total value；When the consumption label of user unit price low for high frequency time, the preferential deduction amount of money for providing the second preset quantity is more than the One preset value and completely spending amount are big more than the first kind discount coupon of the second preset value namely a small amount of preferential deduction amount of money , the big discount coupon of full spending amount promotes the consumption order average price of the user and consumption total value to pull；When disappearing for user When taking label for low frequency time height unit price, provide the preferential deduction amount of money of the first preset quantity and be less than or equal to the first preset value and completely disappear Take Second Type discount coupon of the amount of money less than or equal to the second preset value namely a large amount of preferential deduction amount of money is small, it is full to consume The small discount coupon of the amount of money, to pull the consumption frequency for promoting the user；When the consumption label of user unit price high for high frequency time, hair The preferential deduction amount of money for putting the second preset quantity is less than or equal to second in advance less than or equal to the first preset value and full spending amount If the Second Type discount coupon of value, reduces favorable sale cost, and with above-mentioned side while safeguarding that user is consumed When formula provides discount coupon, the marketing income in specified store can be promoted.
It should be noted that the first preset quantity is more than the second preset quantity.
In any of the above-described technical solution, it is preferable that generation unit includes：First judgment sub-unit, for judging to consume Whether order average price is less than average user visitor's unit price；First generation subelement, for if it is determined that consumption order average price is less than averagely User's visitor's unit price, the consumption label for generating corresponding user are low unit price；First generation subelement is additionally operable to：If it is determined that consumption is ordered Single average price is greater than or equal to average user visitor's unit price, and the consumption label for generating corresponding user is high unit price.
In the technical scheme, by judging to consume whether order average price is less than average user visitor's unit price, and disappear in judgement When taking order average price less than average user visitor's unit price, the consumption label for determining corresponding user is low unit price, consumes the life of label Into the corresponding discount coupon of push relatively accurately, is advantageously implemented to corresponding user terminal, to the use that consumption label is low unit price The discount coupon of the family push discount coupon larger for the preferential larger and full spending amount of the deduction amount of money, giving, user's bigger is preferential Meanwhile the consuming capacity of user is improved, so as to improve the marketing income in specified store；It is more than in judgement consumption order average price Or during equal to average user visitor's unit price, the consumption label for determining corresponding user is high unit price, consumes the generation of label than calibrated Really, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the full spending amount of discount coupon is to consumption label The customer impact of high unit price is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces finger The preferential cost in store is determined, so as to promote the marketing income in specified store.
In any of the above-described technical solution, it is preferable that generation unit includes：Second judgment sub-unit, for judging to consume Whether total value is less than average user turnover；Second generation subelement, for if it is determined that consumption total value be less than average user into The amount of money is handed over, the consumption label for generating corresponding user is low unit price；Second generation subelement is additionally operable to：If it is determined that consumption total value is big In or equal to average user turnover, the consumption label for generating corresponding user is high unit price.
In the technical scheme, it by judging to consume whether total value is less than average user turnover, strikes a bargain and disappears in judgement When taking total value less than average user turnover, the consumption label for determining corresponding user is low unit price, consumes the generation of label It is accurate to compare, and the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, to the user that consumption label is low unit price The discount coupon that the discount coupon of push is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to promote the marketing income in specified store；It is greater than or equal in judgement consumption total value average During user's turnover, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, is conducive to It realizes and pushes corresponding discount coupon to corresponding user terminal, the full spending amount of discount coupon is to use of the consumption label for high unit price Family influence is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces the excellent of specified store Favour cost, so as to promote the marketing income in specified store.
In any of the above-described technical solution, it is preferable that generation unit includes：Third judgment sub-unit, for judging to consume Whether the frequency is less than the average user conclusion of the business frequency；Third generate subelement, for if it is determined that consumption the frequency be less than average user into The frequency is handed over, the consumption label for generating corresponding user is low frequency；Third generation subelement is additionally operable to：If it is determined that the consumption frequency is big In or equal to the average user conclusion of the business frequency, the consumption label for generating corresponding user is high frequency time.
In the technical scheme, by judging to consume whether the frequency is less than the average user conclusion of the business frequency, in judgement consumption frequency It is secondary when being less than the average user conclusion of the business frequency, the consumption label of corresponding user is determined as low frequency, and the generation for consuming label is compared Accurately, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the user to consumption label for low frequency time pushes A large amount of discount coupon can pull the customer consumption frequency, so as to promote the marketing income in specified store；It is big in the judgement consumption frequency When the average user conclusion of the business frequency, the consumption label for determining corresponding user is high frequency time, consumes the generation ratio of label It is relatively accurate, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the quantity of discount coupon is height to consumption label The influence of the user of the frequency is smaller, pushes a small amount of discount coupon to corresponding user terminal, while user is maintained, reduces The preferential cost in specified store improves the marketing income in specified store indirectly.
The technical solution of the third aspect of the present invention proposes a kind of computer equipment, and computer equipment includes processor, Processor realizes the technical solution such as above-mentioned the first aspect of the present invention when being used to perform the computer program stored in memory The step of discount coupon method for pushing of any one of proposition.
In the technical scheme, computer equipment includes processor, and processor is used to perform the calculating stored in memory The step of the discount coupon method for pushing of any one that the technical solution such as above-mentioned the first aspect of the present invention proposes is realized during machine program Suddenly, therefore the whole of the discount coupon method for pushing of any one of the technical solution of the first aspect with the invention described above proposition has Beneficial effect, details are not described herein.
The technical solution of the fourth aspect of the present invention proposes a kind of computer readable storage medium, is stored thereon with calculating Machine program realizes the excellent of any one that the technical solution of the first aspect of the present invention proposes when computer program is executed by processor The step of favour certificate method for pushing.
In the technical scheme, computer readable storage medium, is stored thereon with computer program, and computer program is located Reason device realizes the step of discount coupon method for pushing of any one that the technical solution of the first aspect of the present invention proposes when performing, because The discount coupon method for pushing for any one that the technical solution of this first aspect with the invention described above proposes all beneficial to imitating Fruit, details are not described herein.
By technical scheme of the present invention, according to the consumption order average price of any user and/or the consumption frequency and/or consumption Total value and the average user fetched data in specified store are compared, and to generate consumption label, the generation for consuming label is fully examined Consider the levels of actual consumption of user, according to consumption label, push corresponding discount coupon so that discount coupon has higher be directed to Property and otherness, be conducive to promoted push discount coupon reasonability, on the one hand, user can be promoted to be consumed, effectively carried It has risen the consumption order average price of customer consumption and/or has consumed the frequency and/or consumption total value, also reduced the preferential battalion in specified store Cost is sold, and then improves the marketing income in specified store, on the other hand, the cost of user is advantageously reduced, improves user Consumption experience.
The additional aspect and advantage of the present invention will provide in following description section, will partly become from the following description It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
The above-mentioned and/or additional aspect and advantage of the present invention will become in the description from combination accompanying drawings below to embodiment Significantly and it is readily appreciated that, wherein：
Fig. 1 shows the schematic flow diagram of discount coupon method for pushing according to an embodiment of the invention；
Fig. 2 shows the schematic block diagrams of discount coupon pusher according to an embodiment of the invention；
Fig. 3 shows the schematic block diagram of the generation unit of discount coupon pusher according to an embodiment of the invention；
Fig. 4 shows the schematic flow diagram of discount coupon method for pushing according to another embodiment of the invention.
Specific embodiment
It is to better understand the objects, features and advantages of the present invention, below in conjunction with the accompanying drawings and specific real Mode is applied the present invention is further described in detail.It should be noted that in the absence of conflict, the implementation of the application Feature in example and embodiment can be combined with each other.
Many details are elaborated in the following description to facilitate a thorough understanding of the present invention, still, the present invention may be used also To be implemented using other different from other modes described here, therefore, protection scope of the present invention is not by described below Specific embodiment limitation.
Embodiment one：
Fig. 1 shows the schematic flow diagram of discount coupon method for pushing according to an embodiment of the invention.
As shown in Figure 1, discount coupon method for pushing according to an embodiment of the invention, including：Step S102, according to specified quotient History fetched data of the city in preset time period, determines average user fetched data, and average user fetched data includes average At least one of user visitor unit price, the average user conclusion of the business frequency, average user turnover；Step S104, according to any use History consumer record and average user fetched data of the family in preset time period generate the consumption label of corresponding user；Step Rapid S106 according to consumption label, pushes corresponding discount coupon to corresponding user terminal.
In this embodiment, it by analyzing specified history fetched data of the store in preset time period, determines Average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user's Label is consumed, mode is pushed according to corresponding discount coupon according to consumption label, pushes corresponding discount coupon to user terminal, fully The levels of actual consumption of user is considered, pushes corresponding discount coupon so that discount coupon has higher specific aim and otherness, Be conducive to be promoted the reasonability of push discount coupon, on the one hand, user can be promoted to be consumed, effectively improve customer consumption Consumption order average price and/or the consumption frequency and/or consumption total value, also reduce the favorable sale cost in specified store, promoted On the other hand the marketing income in specified store, advantageously reduces the cost of user, improves the consumption experience of user.
Specifically, after specified history fetched data of the store in preset time period is obtained, by specifying store History fetched data analyzed, can determine average user fetched data, further according to user history consumer record peace Equal user's fetched data generates the consumption label of each user, pushes corresponding discount coupon according to the consumption label of user, is promoted The reasonability of push discount coupon, promotes customer consumption, so as to improving the marketing income in specified store.
Wherein, average user fetched data includes the objective unit price of average user, the average user conclusion of the business frequency, average user strike a bargain At least one of amount of money, average user visitor's unit price refer to that specified store average each user in preset time period is averaged Price-purchase order, generally specified store total amount of the orders divided by order total amount, the average user conclusion of the business frequency refer to specified store pre- If the order volume of average each user in the period, average user turnover refers to that specified store is put down in preset time period The total number of users amount of the spending amount of each user, generally specified store total amount of the orders divided by consumption.
In addition, the value range of preset time period is 1 month~3 months, the history fixture number in specified store can be promoted According to reliability and reasonability namely the accuracy for improving average user fetched data, and then improve the consumption mark of user The reasonability of label and corresponding discount coupon push mode, such as 1 month, i.e., at the end of some moon, with the finger of this month The history fetched data in store and the history consumer record of any user are determined as the generation of consumption label and newer data foundation.
In any of the above-described embodiment, it is preferable that according to history consumer record of any user in preset time period and Average user fetched data generates the consumption label of corresponding user, including：According to any user going through in preset time period History consumer record determines corresponding consumption order average price and/or the consumption frequency and/or consumption total value；Compare consumption order average price The magnitude relationship between magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between average user visitor's unit price And/or the magnitude relationship between consumption total value and average user turnover, generate the consumption label of corresponding user.
In this embodiment, it by analyzing history consumer record of any user in preset time period, determines corresponding Order average price and/or the consumption frequency and/or consumption total value are consumed, is being compared between consumption order average price and average user visitor's unit price Magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between magnitude relationship and/or consumption total value and average use During magnitude relationship between the turnover of family, the consuming capacity of each user can be accurately located, generates corresponding user's Label is consumed, effectively improves the accuracy of the consumption label of user, and then improves the reasonability and validity of discount coupon, Advantageously reduce the favorable sale cost in specified store.
Specifically, when the consumption label of user unit price low for low frequency time, the preferential deduction of the first preset quantity is provided The amount of money is more than the first preset value and full spending amount is more than the first kind discount coupon of the second preset value namely a large amount of preferential supports It is big to detain the amount of money, the big discount coupon of full spending amount, to pull the consumption frequency for promoting the user, consumption order average price and disappear Take total value；When the consumption label of user unit price low for high frequency time, the preferential deduction amount of money for providing the second preset quantity is more than the One preset value and completely spending amount are big more than the first kind discount coupon of the second preset value namely a small amount of preferential deduction amount of money , the big discount coupon of full spending amount promotes the consumption order average price of the user and consumption total value to pull；When disappearing for user When taking label for low frequency time height unit price, provide the preferential deduction amount of money of the first preset quantity and be less than or equal to the first preset value and completely disappear Take Second Type discount coupon of the amount of money less than or equal to the second preset value namely a large amount of preferential deduction amount of money is small, it is full to consume The small discount coupon of the amount of money, to pull the consumption frequency for promoting the user；When the consumption label of user unit price high for high frequency time, hair The preferential deduction amount of money for putting the second preset quantity is less than or equal to second in advance less than or equal to the first preset value and full spending amount If the Second Type discount coupon of value, reduces favorable sale cost, and with above-mentioned side while safeguarding that user is consumed When formula provides discount coupon, the marketing income in specified store can be promoted.
It should be noted that the first preset quantity is more than the second preset quantity.
In any of the above-described embodiment, it is preferable that compare the size between consumption order average price and average user visitor's unit price Relationship generates the consumption label of corresponding user, specifically includes：Judge to consume whether order average price is less than average user visitor's list Valency；If it is determined that consumption order average price is less than average user visitor's unit price, the consumption label for generating corresponding user is low unit price；If sentence Surely consumption order average price is greater than or equal to average user visitor's unit price, and the consumption label for generating corresponding user is high unit price.
In this embodiment, it by judging to consume whether order average price is less than average user visitor's unit price, and is consumed in judgement When order average price is less than average user visitor's unit price, the consumption label for determining corresponding user is low unit price, consumes the generation of label It is accurate to compare, and the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, to the user that consumption label is low unit price The discount coupon that the discount coupon of push is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to improve the marketing income in specified store；Judgement consumption order average price be more than or During equal to average user visitor's unit price, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, The corresponding discount coupon of push is advantageously implemented to corresponding user terminal, the full spending amount of discount coupon is Gao Dan to consumption label The customer impact of valency is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces specified quotient The preferential cost in city, so as to promote the marketing income in specified store.
In any of the above-described embodiment, it is preferable that the size compared between consumption total value and average user turnover is closed System, generates the consumption label of corresponding user, specifically includes：Judge to consume whether total value is less than average user turnover；If Judgement consumption total value is less than average user turnover, and the consumption label for generating corresponding user is low unit price；If it is determined that consumption Total value is greater than or equal to average user turnover, and the consumption label for generating corresponding user is high unit price.
In this embodiment, it by judging to consume whether total value is less than average user turnover, strikes a bargain and consumes in judgement When total value is less than average user turnover, the consumption label for determining corresponding user is low unit price, consumes the generation ratio of label It is relatively accurate, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the user to consumption label for low unit price pushes away The discount coupon that the discount coupon sent is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to promote the marketing income in specified store；It is greater than or equal in judgement consumption total value average During user's turnover, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, is conducive to It realizes and pushes corresponding discount coupon to corresponding user terminal, the full spending amount of discount coupon is to use of the consumption label for high unit price Family influence is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces the excellent of specified store Favour cost, so as to promote the marketing income in specified store.
In any of the above-described embodiment, it is preferable that the size compared between the consumption frequency and the average user conclusion of the business frequency is closed System, generates the consumption label of corresponding user, specifically includes：Judge to consume whether the frequency is less than the average user conclusion of the business frequency；If The judgement consumption frequency is less than the average user conclusion of the business frequency, and the consumption label for generating corresponding user is low frequency；If it is determined that consumption The frequency is greater than or equal to the average user conclusion of the business frequency, and the consumption label for generating corresponding user is high frequency time.
In this embodiment, by judging to consume whether the frequency is less than the average user conclusion of the business frequency, the frequency is consumed in judgement During less than the average user conclusion of the business frequency, the consumption label for determining corresponding user is low frequency, consumes the generation of label than calibrated Really, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, it is big for user's push of low frequency time to consumption label The discount coupon of amount can pull the customer consumption frequency, so as to promote the marketing income in specified store；It is more than in the judgement consumption frequency Or during equal to the average user conclusion of the business frequency, the consumption label for determining corresponding user is high frequency time, and the generation for consuming label is compared Accurately, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the quantity of discount coupon is high frequency to consumption label The influence of secondary user is smaller, pushes a small amount of discount coupon to corresponding user terminal, while user is maintained, reduces finger Determine the preferential cost in store, improve the marketing income in specified store indirectly.
Embodiment two：
Fig. 2 shows the schematic block diagrams of discount coupon pusher 200 according to an embodiment of the invention.
Fig. 3 shows the signal of the generation unit 204 of discount coupon pusher 200 according to an embodiment of the invention Block diagram.
As shown in Figures 2 and 3, discount coupon pusher 200 according to an embodiment of the invention, including：It determines single Member 202, for according to specified history fetched data of the store in preset time period, determining average user fetched data, averagely User's fetched data includes at least one of the objective unit price of average user, the average user conclusion of the business frequency, average user turnover； Generation unit 204, it is raw for the history consumer record and average user fetched data according to any user in preset time period Into the consumption label of corresponding user；Push unit 206, for according to consumption label, pushing corresponding discount coupon to corresponding User terminal.
In this embodiment, it by analyzing specified history fetched data of the store in preset time period, determines Average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user's Label is consumed, mode is pushed according to corresponding discount coupon according to consumption label, pushes corresponding discount coupon to user terminal, fully The levels of actual consumption of user is considered, pushes corresponding discount coupon so that discount coupon has higher specific aim and otherness, Be conducive to be promoted the reasonability of push discount coupon, on the one hand, user can be promoted to be consumed, effectively improve customer consumption Consumption order average price and/or the consumption frequency and/or consumption total value, also reduce the favorable sale cost in specified store, promoted On the other hand the marketing income in specified store, advantageously reduces the cost of user, improves the consumption experience of user.
Specifically, after specified history fetched data of the store in preset time period is obtained, by specifying store History fetched data analyzed, can determine average user fetched data, further according to user history consumer record peace Equal user's fetched data generates the consumption label of each user, pushes corresponding discount coupon according to the consumption label of user, is promoted The reasonability of push discount coupon, promotes customer consumption, so as to improving the marketing income in specified store.
Wherein, average user fetched data includes the objective unit price of average user, the average user conclusion of the business frequency, average user strike a bargain At least one of amount of money, average user visitor's unit price refer to that specified store average each user in preset time period is averaged Price-purchase order, generally specified store total amount of the orders divided by order total amount, the average user conclusion of the business frequency refer to specified store pre- If the order volume of average each user in the period, average user turnover refers to that specified store is put down in preset time period The total number of users amount of the spending amount of each user, generally specified store total amount of the orders divided by consumption.
In addition, the value range of preset time period is 1 month~3 months, the history fixture number in specified store can be promoted According to reliability and reasonability namely the accuracy for improving average user fetched data, and then improve the consumption mark of user The reasonability of label and corresponding discount coupon push mode, such as 1 month, i.e., at the end of some moon, with the finger of this month The history fetched data in store and the history consumer record of any user are determined as the generation of consumption label and newer data foundation.
In any of the above-described embodiment, it is preferable that determination unit 202 is additionally operable to：According to any user in preset time period Interior history consumer record determines corresponding consumption order average price and/or the consumption frequency and/or consumption total value；Generation unit 204 It is additionally operable to：Compare the magnitude relationship between consumption order average price and average user visitor's unit price and/or consume the frequency and average user The magnitude relationship between magnitude relationship and/or consumption total value and average user turnover between the conclusion of the business frequency, generation correspond to User consumption label.
In this embodiment, it by analyzing history consumer record of any user in preset time period, determines corresponding Order average price and/or the consumption frequency and/or consumption total value are consumed, is being compared between consumption order average price and average user visitor's unit price Magnitude relationship and/or the consumption frequency and the average user conclusion of the business frequency between magnitude relationship and/or consumption total value and average use During magnitude relationship between the turnover of family, the consuming capacity of each user can be accurately located, generates corresponding user's Label is consumed, effectively improves the accuracy of the consumption label of user, and then improves the reasonability and validity of discount coupon, Advantageously reduce the favorable sale cost in specified store.
Specifically, when the consumption label of user unit price low for low frequency time, the preferential deduction of the first preset quantity is provided The amount of money is more than the first preset value and full spending amount is more than the first kind discount coupon of the second preset value namely a large amount of preferential supports It is big to detain the amount of money, the big discount coupon of full spending amount, to pull the consumption frequency for promoting the user, consumption order average price and disappear Take total value；When the consumption label of user unit price low for high frequency time, the preferential deduction amount of money for providing the second preset quantity is more than the One preset value and completely spending amount are big more than the first kind discount coupon of the second preset value namely a small amount of preferential deduction amount of money , the big discount coupon of full spending amount promotes the consumption order average price of the user and consumption total value to pull；When disappearing for user When taking label for low frequency time height unit price, provide the preferential deduction amount of money of the first preset quantity and be less than or equal to the first preset value and completely disappear Take Second Type discount coupon of the amount of money less than or equal to the second preset value namely a large amount of preferential deduction amount of money is small, it is full to consume The small discount coupon of the amount of money, to pull the consumption frequency for promoting the user；When the consumption label of user unit price high for high frequency time, hair The preferential deduction amount of money for putting the second preset quantity is less than or equal to second in advance less than or equal to the first preset value and full spending amount If the Second Type discount coupon of value, reduces favorable sale cost, and with above-mentioned side while safeguarding that user is consumed When formula provides discount coupon, the marketing income in specified store can be promoted.
It should be noted that the first preset quantity is more than the second preset quantity.
In any of the above-described embodiment, it is preferable that generation unit 204, including：First judgment sub-unit 2042, for sentencing Whether disconnected consumption order average price is less than average user visitor's unit price；First generation subelement 2048, for if it is determined that consumption order is equal Valency is less than average user visitor's unit price, and the consumption label for generating corresponding user is low unit price；First generation subelement 2048 is also used In：If it is determined that consumption order average price is greater than or equal to average user visitor's unit price, the consumption label for generating corresponding user is Gao Dan Valency.
In this embodiment, it by judging to consume whether order average price is less than average user visitor's unit price, and is consumed in judgement When order average price is less than average user visitor's unit price, the consumption label for determining corresponding user is low unit price, consumes the generation of label It is accurate to compare, and the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, to the user that consumption label is low unit price The discount coupon that the discount coupon of push is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to improve the marketing income in specified store；Judgement consumption order average price be more than or During equal to average user visitor's unit price, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, The corresponding discount coupon of push is advantageously implemented to corresponding user terminal, the full spending amount of discount coupon is Gao Dan to consumption label The customer impact of valency is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces specified quotient The preferential cost in city, so as to promote the marketing income in specified store.
In any of the above-described embodiment, it is preferable that generation unit 204 includes：Second judgment sub-unit 2044, for judging Consume whether total value is less than average user turnover；Second generation subelement 2050, for being put down if it is determined that consuming total value and being less than Equal user's turnover, the consumption label for generating corresponding user are low unit price；Second generation subelement 2050 is additionally operable to：If sentence Surely consumption total value is greater than or equal to average user turnover, and the consumption label for generating corresponding user is high unit price.
In this embodiment, it by judging to consume whether total value is less than average user turnover, strikes a bargain and consumes in judgement When total value is less than average user turnover, the consumption label for determining corresponding user is low unit price, consumes the generation ratio of label It is relatively accurate, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the user to consumption label for low unit price pushes away The discount coupon that the discount coupon sent is larger for the preferential deduction amount of money and full spending amount is larger is giving user's bigger preferential same When, the consuming capacity of user is improved, so as to promote the marketing income in specified store；It is greater than or equal in judgement consumption total value average During user's turnover, the consumption label for determining corresponding user is high unit price, and the generation for consuming label is more accurate, is conducive to It realizes and pushes corresponding discount coupon to corresponding user terminal, the full spending amount of discount coupon is to use of the consumption label for high unit price Family influence is smaller, pushes the preferential smaller and full spending amount of the deduction amount of money also smaller discount coupon, reduces the excellent of specified store Favour cost, so as to promote the marketing income in specified store.
In any of the above-described embodiment, it is preferable that generation unit 204 includes：Third judgment sub-unit 2046, for judging Consume whether the frequency is less than the average user conclusion of the business frequency；Third generates subelement 2052, for being put down if it is determined that consuming the frequency and being less than Equal user's conclusion of the business frequency, the consumption label for generating corresponding user are low frequency；Third generation subelement 2052 is additionally operable to：If sentence Surely the consumption frequency is greater than or equal to the average user conclusion of the business frequency, and the consumption label for generating corresponding user is high frequency time.
In this embodiment, by judging to consume whether the frequency is less than the average user conclusion of the business frequency, the frequency is consumed in judgement During less than the average user conclusion of the business frequency, the consumption label for determining corresponding user is low frequency, consumes the generation of label than calibrated Really, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, it is big for user's push of low frequency time to consumption label The discount coupon of amount can pull the customer consumption frequency, so as to promote the marketing income in specified store；It is more than in the judgement consumption frequency Or during equal to the average user conclusion of the business frequency, the consumption label for determining corresponding user is high frequency time, and the generation for consuming label is compared Accurately, the corresponding discount coupon of push is advantageously implemented to corresponding user terminal, and the quantity of discount coupon is high frequency to consumption label The influence of secondary user is smaller, pushes a small amount of discount coupon to corresponding user terminal, while user is maintained, reduces finger Determine the preferential cost in store, improve the marketing income in specified store indirectly.
Embodiment three：
Fig. 4 shows the schematic flow diagram of discount coupon method for pushing according to another embodiment of the invention.
As shown in figure 4, discount coupon method for pushing according to an embodiment of the invention, including：Step S402 calculates specified quotient The average user visitor unit price M and average user conclusion of the business frequency R in city；Step S404 calculates the consumption order average price X of any user With consumption frequency Y；Step S406 judges whether M ＞ X are true, if so, step S410 is performed, if it is not, then performing step S408；During step S410, M ＞ X, judge whether R ＞ Y are true, if so, step S412 is performed, if it is not, then performing step S414；Step S412, the consumption label of secondary, the low unit price of generation low frequency；Step S420 pushes the first kind of the first preset quantity Discount coupon；Step S414 generates the consumption label of high frequency time, low unit price；Step S422 pushes the first kind of the second preset quantity Type discount coupon；During step S408, M≤X, judge whether R ＞ Y are true, if so, step S416 is performed, if it is not, then performing step S418；Step S416, generation low frequency, high monovalent consumption label；Step S424 pushes the Second Type of the first preset quantity Discount coupon；Step S418, generation high frequency time, high monovalent consumption label；Step S426 pushes the second class of the second preset quantity Type discount coupon.
In this embodiment, average user visitor unit price M and average use are calculated according to history fetched data according to specified store Conclusion of the business frequency R in family calculates the consumption order average price X of any user and consumption frequency Y, as the X for identifying certain user upper month<M, Y<R, it is meant that the consumption order average price of the user is relatively low, the frequency is relatively low, corresponding to low frequency, the consumption label of low unit price, then The first kind discount coupon of the first preset quantity of automatic push, big by a large amount of preferential deduction amount of money, full spending amount is big Discount coupon, come pull promoted the user the consumption frequency, consumption order average price and consumption total value；When identifying certain user last month Part X ＜ M, Y >=R, it is meant that the consumption order average price of consumer is relatively low, the frequency is higher, disappears corresponding to high frequency time, low unit price Take label, then the first kind discount coupon of the second preset quantity of automatic push, it is big to lead to the too small amount of preferential deduction amount of money, completely disappears Take the big discount coupon of the amount of money, the consumption order average price of the user and consumption total value are promoted to pull；When identifying certain user last month Part X >=M, Y ＜ R, it is meant that the consumption order average price of consumer is higher, the frequency is relatively low, disappears corresponding to low frequency, high unit price Take label, then the Second Type discount coupon of the first preset quantity of automatic push, it is small by a large amount of preferential deduction amount of money, completely disappear Take the small discount coupon of the amount of money, to pull the consumption frequency for promoting the user；When the X >=M, the Y >=R that identified certain user upper month, meaning Consumption order average price that taste consumer is higher, the frequency is higher, corresponding to high frequency time, the consumption label of high unit price, then pushes away automatically The Second Type discount coupon of the second preset quantity is sent, favorable sale cost is reduced while safeguarding that user is consumed, and When providing discount coupon in the above described manner, the marketing income in specified store can be promoted.
Wherein, the first preset quantity be more than the second preset quantity, first kind discount coupon for it is preferential deduction the amount of money it is larger and Full spending amount also larger discount coupon, Second Type discount coupon is smaller than for the preferential deduction amount of money and full spending amount is also smaller Discount coupon.
Example IV：
A kind of computer equipment according to an embodiment of the invention, computer equipment include processor, and processor is used to hold The step of discount coupon method for pushing such as any one of above-described embodiment is realized during the computer program stored in line storage.
In this embodiment, it by analyzing specified history fetched data of the store in preset time period, determines Average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user's Label is consumed, mode is pushed according to corresponding discount coupon according to consumption label, pushes corresponding discount coupon to user terminal, fully The levels of actual consumption of user is considered, pushes corresponding discount coupon so that discount coupon has higher specific aim and otherness, Be conducive to be promoted the reasonability of push discount coupon, on the one hand, user can be promoted to be consumed, effectively improve customer consumption Consumption order average price and/or the consumption frequency and/or consumption total value, also reduce the favorable sale cost in specified store, and then The marketing income in specified store is improved, on the other hand, the cost of user is advantageously reduced, improves the consumption experience of user.
Embodiment five：
A kind of computer readable storage medium according to an embodiment of the invention, including memory, processor and is stored in On memory and the computer program that can run on a processor, processor realize such as above-described embodiment when performing computer program Any one of discount coupon method for pushing the step of.
In this embodiment, it by analyzing specified history fetched data of the store in preset time period, determines Average user fetched data, and according to the history consumer record of user and average user fetched data, generate corresponding user's Label is consumed, mode is pushed according to corresponding discount coupon according to consumption label, pushes corresponding discount coupon to user terminal, fully The levels of actual consumption of user is considered, pushes corresponding discount coupon so that discount coupon has higher specific aim and otherness, Be conducive to be promoted the reasonability of push discount coupon, on the one hand, user can be promoted to be consumed, effectively improve customer consumption Consumption order average price and/or the consumption frequency and/or consumption total value, also reduce the favorable sale cost in specified store, and then The marketing income in specified store is improved, on the other hand, the cost of user is advantageously reduced, improves the consumption experience of user.
Technical scheme of the present invention is described in detail above in association with attached drawing, the present invention proposes a kind of discount coupon method for pushing With discount coupon pusher, pass through the consumption order average price according to any user and/or the consumption frequency and/or consumption total value and finger The average user fetched data for determining store is compared, and to generate consumption label, the generation for consuming label has fully considered user Levels of actual consumption, according to consumption label, push corresponding discount coupon so that discount coupon have higher specific aim and difference Property, be conducive to promote the reasonability for pushing discount coupon, on the one hand, user can be promoted to be consumed, effectively improve user The consumption order average price and/or the consumption frequency of consumption and/or consumption total value also reduce the favorable sale cost in specified store, And then the marketing income in specified store is improved, on the other hand, the cost of user is advantageously reduced, improve the consumption body of user It tests.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, that is made any repaiies Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.

Claims (10)

1. a kind of discount coupon method for pushing, which is characterized in that including：
According to history fetched data of the specified store in preset time period, average user fetched data, the average use are determined Family fetched data includes at least one of the objective unit price of average user, the average user conclusion of the business frequency, average user turnover；
According to history consumer record of any user in the preset time period and the average user fetched data, generation pair The consumption label of the user answered；
According to the consumption label, corresponding discount coupon is pushed to corresponding user terminal.
2. discount coupon method for pushing according to claim 1, which is characterized in that described to be preset according to any user described History consumer record and the average user fetched data in period generate the consumption label of corresponding user, including：
According to history consumer record of any user in the preset time period, determine corresponding consumption order average price and/or Consume the frequency and/or consumption total value；
Compare it is described consumption order average price and the average user visitor unit price between magnitude relationship and/or it is described consumption the frequency with Between magnitude relationship and/or the consumption total value and the average user turnover between the average user conclusion of the business frequency Magnitude relationship, generate the consumption label of corresponding user.
3. discount coupon method for pushing according to claim 2, which is characterized in that it is described consumption order average price with Magnitude relationship between the average user visitor unit price, generates the consumption label of corresponding user, specifically includes：
Judge whether the consumption order average price is less than average user visitor's unit price；
If it is determined that the consumption order average price is less than average user visitor's unit price, the consumption label of corresponding user is generated For low unit price；
If it is determined that the consumption order average price is greater than or equal to average user visitor's unit price, generates the described of corresponding user and disappear Take label for high unit price.
4. discount coupon method for pushing according to claim 2, which is characterized in that it is described consumption total value with it is described Magnitude relationship between average user turnover generates the consumption label of corresponding user, specifically includes：
Judge whether the consumption total value is less than the average user turnover；
If it is determined that the consumption total value is less than the average user turnover, the consumption label for generating corresponding user is Low unit price；
If it is determined that the consumption total value is greater than or equal to the average user turnover, the consumption of corresponding user is generated Label is high unit price.
5. discount coupon method for pushing according to any one of claim 2 to 4, which is characterized in that disappear described in the comparison Take the magnitude relationship between the frequency and the average user conclusion of the business frequency, generate the consumption label of corresponding user, specifically Including：
Judge whether the consumption frequency is less than the average user conclusion of the business frequency；
If it is determined that the consumption frequency is less than the average user conclusion of the business frequency, the consumption label for generating corresponding user is Low frequency；
If it is determined that the consumption frequency is greater than or equal to the average user conclusion of the business frequency, the consumption of corresponding user is generated Label is high frequency time.
6. a kind of discount coupon pusher, which is characterized in that including：
Determination unit, for according to specified history fetched data of the store in preset time period, determining average user fixture number According to the average user fetched data is included in the objective unit price of average user, the average user conclusion of the business frequency, average user turnover At least one；
Generation unit, for according to history consumer record of any user in the preset time period and the average user into Intersection number evidence generates the consumption label of corresponding user；
Push unit, for according to the consumption label, pushing corresponding discount coupon to corresponding user terminal.
7. discount coupon pusher according to claim 6, which is characterized in that
The determination unit is additionally operable to：According to history consumer record of any user in the preset time period, determine to correspond to Consumption order average price and/or consumption the frequency and/or consumption total value；
The generation unit is additionally operable to：Compare the magnitude relationship between the consumption order average price and average user visitor's unit price And/or it is described consumption the frequency and the average user conclusion of the business frequency between magnitude relationship and/or it is described consumption total value with it is described Magnitude relationship between average user turnover generates the consumption label of corresponding user.
8. discount coupon pusher according to claim 7, which is characterized in that the generation unit includes：
First judgment sub-unit, for judging whether the consumption order average price is less than average user visitor's unit price；
First generation subelement, for if it is determined that the consumption order average price is less than average user visitor's unit price, generation to correspond to User the consumption label be low unit price；
The first generation subelement is additionally operable to：If it is determined that the consumption order average price is greater than or equal to average user visitor's list Valency, the consumption label for generating corresponding user are high unit price.
9. discount coupon pusher according to claim 7, which is characterized in that the generation unit includes：
Second judgment sub-unit, for judging whether the consumption total value is less than the average user turnover；
Second generation subelement, for if it is determined that the consumption total value is less than the average user turnover, generation to be corresponding The consumption label of user is low unit price；
The second generation subelement is additionally operable to：If it is determined that the consumption total value is greater than or equal to average user conclusion of the business gold Volume, the consumption label for generating corresponding user are high unit price.
10. the discount coupon pusher according to any one of claim 7 to 9, which is characterized in that the generation unit packet It includes：
Third judgment sub-unit, for judging whether the consumption frequency is less than the average user conclusion of the business frequency；
Third generates subelement, for if it is determined that the consumption frequency is less than the average user conclusion of the business frequency, generation to be corresponding The consumption label of user is low frequency；
The third generation subelement is additionally operable to：If it is determined that the consumption frequency is greater than or equal to the average user and strikes a bargain frequently Secondary, the consumption label for generating corresponding user is high frequency time.
CN201810098847.6A 2018-01-31 2018-01-31 Discount coupon method for pushing and discount coupon pusher Pending CN108230045A (en)

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CN109389431A (en) * 2018-09-30 2019-02-26 北京三快在线科技有限公司 Distribution method, device, electronic equipment and the readable storage medium storing program for executing of discount coupon
CN109840811A (en) * 2019-03-22 2019-06-04 上海京东到家元信信息技术有限公司 A kind of market analysis system based on user's lifetime
CN110335062A (en) * 2019-05-28 2019-10-15 成都美美臣科技有限公司 One e-business network station automatic discount coupon method for pushing
CN110335074A (en) * 2019-06-29 2019-10-15 上海淇馥信息技术有限公司 Financial customized information pushing method, apparatus and electronic equipment
CN110956514A (en) * 2018-09-26 2020-04-03 北京京东尚科信息技术有限公司 Method and device for generating order information
CN111586162A (en) * 2020-05-06 2020-08-25 支付宝(杭州)信息技术有限公司 Information pushing method and system
CN111683156A (en) * 2020-08-10 2020-09-18 北京每日优鲜电子商务有限公司 Information pushing method and device, electronic equipment and computer readable medium
CN112819521A (en) * 2021-01-29 2021-05-18 广州华多网络科技有限公司 Consumption rights and interests multi-rule matching method and device, equipment and medium thereof
CN113159830A (en) * 2021-03-22 2021-07-23 广州宸祺出行科技有限公司 Directional coupon issuing method and device for passenger grouping
CN113538023A (en) * 2020-04-14 2021-10-22 上海淘票儿信息科技有限公司 Method and device for distributing preferential cost
CN113554385A (en) * 2021-05-27 2021-10-26 北京每日优鲜电子商务有限公司 Distribution robot control method, distribution robot control device, electronic equipment and computer readable medium
CN113723993A (en) * 2021-08-17 2021-11-30 广东新能通科技有限公司 Charging pile electronic coupon issuing method, device and system
WO2022016453A1 (en) * 2020-07-23 2022-01-27 王李琰 Ticket marketing method and system, and blockchain platform
CN115829639A (en) * 2023-02-27 2023-03-21 企迈科技有限公司 Shop member management system based on SAAS cloud platform

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CN110956514A (en) * 2018-09-26 2020-04-03 北京京东尚科信息技术有限公司 Method and device for generating order information
CN109389431B (en) * 2018-09-30 2022-12-27 北京三快在线科技有限公司 Method and device for distributing coupons, electronic equipment and readable storage medium
CN109389431A (en) * 2018-09-30 2019-02-26 北京三快在线科技有限公司 Distribution method, device, electronic equipment and the readable storage medium storing program for executing of discount coupon
CN109840811A (en) * 2019-03-22 2019-06-04 上海京东到家元信信息技术有限公司 A kind of market analysis system based on user's lifetime
CN110335062A (en) * 2019-05-28 2019-10-15 成都美美臣科技有限公司 One e-business network station automatic discount coupon method for pushing
CN110335062B (en) * 2019-05-28 2022-07-12 成都美美臣科技有限公司 Automatic coupon pushing method for e-commerce website
CN110335074A (en) * 2019-06-29 2019-10-15 上海淇馥信息技术有限公司 Financial customized information pushing method, apparatus and electronic equipment
CN113538023A (en) * 2020-04-14 2021-10-22 上海淘票儿信息科技有限公司 Method and device for distributing preferential cost
CN111586162A (en) * 2020-05-06 2020-08-25 支付宝(杭州)信息技术有限公司 Information pushing method and system
WO2022016453A1 (en) * 2020-07-23 2022-01-27 王李琰 Ticket marketing method and system, and blockchain platform
CN111683156A (en) * 2020-08-10 2020-09-18 北京每日优鲜电子商务有限公司 Information pushing method and device, electronic equipment and computer readable medium
CN112819521A (en) * 2021-01-29 2021-05-18 广州华多网络科技有限公司 Consumption rights and interests multi-rule matching method and device, equipment and medium thereof
CN113159830A (en) * 2021-03-22 2021-07-23 广州宸祺出行科技有限公司 Directional coupon issuing method and device for passenger grouping
CN113554385A (en) * 2021-05-27 2021-10-26 北京每日优鲜电子商务有限公司 Distribution robot control method, distribution robot control device, electronic equipment and computer readable medium
CN113554385B (en) * 2021-05-27 2024-01-05 广东中顺信息科技有限公司 Distribution robot control method, distribution robot control device, electronic equipment and computer readable medium
CN113723993A (en) * 2021-08-17 2021-11-30 广东新能通科技有限公司 Charging pile electronic coupon issuing method, device and system
CN115829639A (en) * 2023-02-27 2023-03-21 企迈科技有限公司 Shop member management system based on SAAS cloud platform

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