CN108076439B - Method and device for pushing messages based on wireless access point - Google Patents
Method and device for pushing messages based on wireless access point Download PDFInfo
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- CN108076439B CN108076439B CN201611032524.4A CN201611032524A CN108076439B CN 108076439 B CN108076439 B CN 108076439B CN 201611032524 A CN201611032524 A CN 201611032524A CN 108076439 B CN108076439 B CN 108076439B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The application aims to provide a method and equipment for pushing messages based on a wireless access point. Compared with the prior art, the method and the device have the advantages that the access point attribute information of the related wireless access point of the user equipment is obtained, the corresponding message is determined based on the access point attribute information of the related wireless access point, and then the message is sent to the user equipment. In this way, the corresponding messages, such as news or advertisements, can be matched for the users more specifically, so that the user experience is better, and personalized messages can be pushed for different users in different scenes according to the access point attribute information of the related wireless access points of different users.
Description
Technical Field
The application relates to the technical field of communication, in particular to a technology for pushing messages based on a wireless access point.
Background
With the rapid development of information technology, users face a lot of news, advertisements and other messages in life, and many of the messages are not the users who want to pay attention to, so how to push appropriate messages for users becomes a problem to be solved urgently.
Disclosure of Invention
The application aims to provide a method and equipment for pushing messages based on a wireless access point.
According to an aspect of the present application, there is provided a method for pushing a message based on a wireless access point, wherein the method comprises:
acquiring access point attribute information of a related wireless access point of user equipment;
determining a corresponding message based on the access point attribute information of the relevant wireless access point;
and sending the message to the user equipment.
According to another aspect of the present application, there is also provided an apparatus for pushing a message based on a wireless access point, wherein the apparatus includes:
a first device, configured to obtain access point attribute information of a wireless access point related to a user equipment;
second means for determining a corresponding message based on access point attribute information for the associated wireless access point;
third means for sending the message to the user equipment.
Compared with the prior art, the method and the device have the advantages that the access point attribute information of the related wireless access point of the user equipment is obtained, the corresponding message is determined based on the access point attribute information of the related wireless access point, and then the message is sent to the user equipment. In this way, the corresponding messages, such as news or advertisements, can be matched for the users more specifically, so that the user experience is better, and personalized messages can be pushed for different users in different scenes according to the access point attribute information of the related wireless access points of different users.
Moreover, the method and the device can also predict the user behavior based on the access point attribute information of the related wireless access points, wherein the related wireless access points are the wireless access point currently connected with the user equipment and the wireless access point historically connected with the user equipment; or the wireless access points currently scanned by the user equipment and the wireless access points scanned by the user equipment historically, and further determining the corresponding message based on the user behavior. In this way, the corresponding message is matched for the user by predicting the behavior of the user, for example, predicting the next position or the next behavior attribute of the user, and the like, so that the message can be pushed better by combining the behavior scene of the user, and the user experience can be better improved.
Drawings
Other features, objects and advantages of the invention will become more apparent upon reading of the detailed description of non-limiting embodiments made with reference to the following drawings:
FIG. 1 illustrates a flow chart of a method for pushing messages based on a wireless access point in accordance with an aspect of the subject application;
FIG. 2 illustrates a schematic diagram of an apparatus for pushing messages based on a wireless access point, according to another aspect of the subject application;
the same or similar reference numbers in the drawings identify the same or similar elements.
Detailed Description
The present invention is described in further detail below with reference to the attached drawing figures.
In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer readable media does not include non-transitory computer readable media (transient media), such as modulated data signals and carrier waves.
To further illustrate the technical means and effects adopted by the present application, the following description clearly and completely describes the technical solution of the present application with reference to the accompanying drawings and preferred embodiments.
Fig. 1 illustrates a method for pushing a message based on a wireless access point according to an aspect of the present application, where the method includes:
s1, acquiring the access point attribute information of the related wireless access point of the user equipment;
s2 determining corresponding information based on the access point attribute information of the related wireless access point;
s3 sending the message to the user equipment.
In this embodiment, in the step S1, the device 1 obtains access point attribute information of a relevant wireless access point of a user device, where the user device may include, but is not limited to, any mobile electronic product that can perform human-computer interaction with a user through a touch panel, for example, a smart phone, a tablet computer, and the like, and the mobile electronic product may adopt any operating system, such as an android operating system, an iOS operating system, and the like. The device 1 includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of multiple servers; wherein the Cloud is formed by a large number of computers or network servers based on Cloud Computing (Cloud Computing), further, the Cloud Computing is a kind of distributed Computing, and a virtual super computer is formed by a group of loosely coupled computers, preferably, a huge amount of information related to the wireless access point, such as access point attribute information, etc., is stored in the device 1, preferably, wherein the access point attribute information includes at least any one of the following: type information of a wireless access point; location information of a wireless access point; access time information of the wireless access point. Specifically, the type information of the wireless access point includes, but is not limited to, catering cate, cultural education, traffic type, leisure and entertainment, hotel accommodations, sports and fitness, and the like. Preferably, wherein the associated wireless access point comprises at least any one of: a wireless access point to which the user equipment is currently connected; a wireless access point to which the user equipment has historically connected; a wireless access point currently scanned by the user equipment; the user equipment has historically scanned wireless access points. Specifically, the device 1 may find the access point attribute information of the relevant wireless access point corresponding to the user equipment in the storage device storing the access point attribute information of the relevant wireless access point of the user equipment according to the device identifier of the user equipment.
Continuing in this embodiment, in said step S2, the device 1 determines a corresponding message based on the access point attribute information of said relevant wireless access point, wherein said message includes but is not limited to: news, advertisements, promotional information, and the like, which are presented herein by way of example only, and other existing or future messages, as applicable to the present application, are also intended to be encompassed within the scope of the present application and are hereby incorporated by reference. Specifically, in step S2, the device 1 determines a corresponding message based on the access point attribute information of the relevant wireless access point, for example, when the relevant wireless access point is a wireless access point to which the user equipment is currently connected, the device 1 may determine a corresponding message according to type information of the wireless access point to which the user equipment is currently connected, for example, the type information of the wireless access point to which the user equipment is currently connected is food, and therefore, the device 1 may determine a food and drink message for the user equipment, and accordingly, may recommend an advertisement about food, food promotion information, and the like for the user; alternatively, the device 1 may determine a corresponding message according to the location information of the wireless access point to which the user equipment is currently connected, where the device 1 may recommend a message matching the location information for the user based on the location information, for example, local news may be matched, or advertisement, promotion information, etc. corresponding to the location information; still alternatively, the device 1 may determine a corresponding message according to the access time information of the user equipment currently connected to the wireless access point, for example, the device 1 may recommend a message corresponding to the access time for the user based on the access time information, for example, the device 1 may match real-time news matched with the access time for the user, or may push food news or promotion information for the user when the user is connected to the wireless access point at a dining time; still alternatively, the device 1 may push the message based on a combination of two or three of the type information, the location information, and the access time information of the currently connected wireless access point, for example, the device 1 may determine a corresponding message according to the type information and the location information of the currently connected wireless access point, for example, when the user device is connected to a wireless access point of a food or drink category, a corresponding food or drink merchant may be determined according to the location information of the wireless access point, and thus, food or drink promotion information of the merchant may be pushed to the user, and for another example, promotion information of a specific time, for example, a favorite breakfast, a lunch, and the like, may also be pushed to the user according to the access time information of the wireless access point.
For another example, when the relevant wireless access point is a wireless access point to which the user equipment is historically connected, the device 1 may determine a corresponding message according to at least any one of type information, location information, and access time information of the wireless access point to which the user equipment is historically connected, for example, the device 1 may analyze the type information of the wireless access point to which the user equipment is frequently connected according to a history of the wireless access point to which the user equipment is historically connected, for example, when the user is frequently connected to a wireless access point of a leisure entertainment category, news related to leisure entertainment may be matched for the user, or when the user is frequently connected to a wireless access point of a cultural education category, news policies of education categories or messages related to education categories may be recommended for the user; further, in addition to analyzing the type information of the wireless access points to which the user equipment has been historically connected, the device 1 may also combine the location information of the wireless access points or the access time information of the wireless access points, for example, the device may analyze the type information and the location information of the wireless access points to which the user equipment has been historically connected, so as to determine which type of wireless access points the user has frequently connected near a certain location, for example, the user may have meals often near a company, that is, the user may have dining-related messages recommended to the user if the user has meals often near the company; for another example, the device 1 may further analyze the type information and access time information of the wireless access points to which the user device has been historically connected, so as to determine which type of wireless access point the user has frequently connected during a certain period of time, for example, the user may frequently connect to a sports fitness type wireless access point on weekends, and then push fitness-related news or fitness notes and the like for the user on weekends; for another example, if the user may frequently connect to a bank-related wireless access point on a weekend, financial news and the like may be recommended for the user; for another example, the device 1 may further analyze the location information and the access time information of the wireless access point to which the user device has been historically connected, so as to determine the message type corresponding to the user at a certain time and a certain place, for example, the user often goes near a certain shopping mall on weekends, and therefore, the user may be pushed with a message related to the shopping mall, and the like. The above examples are merely examples, and other existing or future examples of determining a corresponding message according to access point attribute information of a wireless access point with historical connection, as applicable to the present application, are also included in the scope of the present application and are hereby incorporated by reference.
Preferably, wherein the step S2 includes: s21 (not shown), the device 1 predicts user behavior based on the access point attribute information of the relevant wireless access points: the wireless access point currently connected with the user equipment and the wireless access points historically connected with the user equipment; or the wireless access points scanned by the user equipment currently and the wireless access points scanned by the user equipment historically; s22 (not shown) the device 1 determines a corresponding message based on the user behavior. Specifically, in the step S21, the device 1 predicts the user behavior based on the access point attribute information of the relevant wireless access point, where the user behavior is used to identify the behavior attribute of the user, for example, the location information of the user behavior or the specific user behavior, and the user behavior can be predicted based on the wireless access point to which the user device is currently connected and the wireless access points which are historically connected or the wireless access points which are currently scanned or the wireless access points which are historically scanned. More preferably, the step S21 includes that the device 1 predicts the target position of the user behavior based on the position information of the relevant wireless access point; wherein the step S22 includes: the device 1 determines the corresponding message based on the target location of the user behavior. Specifically, for example, in step S21, the device 1 predicts a target location of user behavior based on location information of a currently connected wireless access point and a historically connected wireless access point of the user equipment, where the currently connected wireless access point and the historically connected wireless access point may be connected to different wireless access points within a predetermined time interval, for example, during the movement of the user equipment, and therefore, a target location of the user equipment at the next time may be predicted according to the currently connected wireless access point and the historically connected wireless access point, and further, a corresponding message is matched to the user equipment according to the target location. For another example, the device 1 may predict the target location of the user behavior based on the location information of the currently scanned wireless access points or the location information of the historically scanned wireless access points, for example, the previous location of the user device may be determined by using the location information of the historically scanned wireless access points, and the current location of the user device may be determined by using the currently scanned wireless access points, where the target location of the user behavior may be predicted according to the wireless access points scanned at a plurality of different time instances within a predetermined time interval.
More preferably, the step S21 includes that the device 1 predicts the behavior attribute of the user behavior based on the type information of the relevant wireless access point; wherein the step S22 includes: the device 1 determines the corresponding message based on the behavior attribute of the user behavior. For example, the wireless access point currently connected or scanned by the user equipment is a wireless access point of a train station, the wireless access point connected or scanned in a previous period of time is a wireless access point of a subway, the user can be predicted to have a long distance or short distance trip, and therefore long reading articles or recreational reading materials and the like can be recommended for the user.
Preferably, wherein the step S2 includes: the device 1 determines a user message tag based on the access point attribute information of the relevant wireless access point; further, the device 1 matches the user message tag with a preset tag of a message, and determines a message corresponding to the access point attribute information of the relevant wireless access point. The user message tags are used to identify the types of messages recommended to the user, such as real-time news, food and drink, sports and fitness, cultural education, entertainment, business information, reading recommendations, financial recommendations, hobbies, local news, etc., and are only examples, and other existing or future message tags, as applicable to the present application, are also included within the scope of the present application and are hereby incorporated by reference. Specifically, the device 1 matches the user message tag with the preset tag of the message to obtain a message corresponding to the preset tag of the message, for example, when the user message tag is a food or drink, the message that the preset tag of the message is the food or drink can be sent to the user device by finding the preset tag of the message.
Compared with the prior art, the method and the device have the advantages that the access point attribute information of the related wireless access point of the user equipment is obtained, the corresponding message is determined based on the access point attribute information of the related wireless access point, and then the message is sent to the user equipment. In this way, the corresponding messages, such as news or advertisements, can be matched for the users more specifically, so that the user experience is better, and personalized messages can be pushed for different users in different scenes according to the access point attribute information of the related wireless access points of different users.
Moreover, the method and the device can also predict the user behavior based on the access point attribute information of the related wireless access points, wherein the related wireless access points are the wireless access point currently connected with the user equipment and the wireless access point historically connected with the user equipment; or the wireless access points currently scanned by the user equipment and the wireless access points scanned by the user equipment historically, and further determining the corresponding message based on the user behavior. In this way, the corresponding message is matched for the user by predicting the behavior of the user, for example, predicting the next position or the next behavior attribute of the user, and the like, so that the message can be pushed better by combining the behavior scene of the user, and the user experience can be better improved.
Fig. 2 illustrates an apparatus for pushing messages based on a wireless access point according to another aspect of the present application, where the apparatus includes:
a first device, configured to obtain access point attribute information of a wireless access point related to a user equipment;
second means for determining a corresponding message based on access point attribute information for the associated wireless access point;
third means for sending the message to the user equipment.
In this embodiment, the first device of the apparatus 1 obtains access point attribute information of a relevant wireless access point of a user device, where the user device may include, but is not limited to, any mobile electronic product, such as a smart phone, a tablet computer, and the like, which can perform human-computer interaction with a user through a touch panel, and the mobile electronic product may employ any operating system, such as an android operating system, an iOS operating system, and the like. The device 1 includes, but is not limited to, a computer, a network host, a single network server, a plurality of network server sets, or a cloud of multiple servers; wherein the cloud is formed by a large number of computers or network servers based on cloud computing, further, the cloud computing is a kind of distributed computing, and is a virtual super computer formed by a group of loosely coupled computers, preferably, the device 1 stores massive information related to wireless access points, such as access point attribute information, and the like, preferably, wherein the access point attribute information includes at least any one of the following: type information of a wireless access point; location information of a wireless access point; access time information of the wireless access point. Specifically, the type information of the wireless access point includes, but is not limited to, catering cate, cultural education, traffic type, leisure and entertainment, hotel accommodations, sports and fitness, and the like. Preferably, wherein the associated wireless access point comprises at least any one of: a wireless access point to which the user equipment is currently connected; a wireless access point to which the user equipment has historically connected; a wireless access point currently scanned by the user equipment; the user equipment historically scans for wireless access points. Specifically, the first device of the device 1 may find, according to the device identifier of the user equipment, the access point attribute information of the relevant wireless access point corresponding to the user equipment in the storage device that stores the access point attribute information of the relevant wireless access point of the user equipment.
Continuing in this embodiment, the second device of the apparatus 1 determines a corresponding message based on the access point attribute information of the relevant wireless access point, wherein the message includes, but is not limited to: news, advertisements, promotional information, and the like, which are presented herein by way of example only, and other existing or future messages, as applicable to the present application, are also intended to be encompassed within the scope of the present application and are hereby incorporated by reference. Specifically, the second apparatus of the device 1 determines a corresponding message based on the access point attribute information of the relevant wireless access point, for example, when the relevant wireless access point is a wireless access point to which the user equipment is currently connected, the second apparatus of the device 1 may determine a corresponding message according to type information of the wireless access point to which the user equipment is currently connected, for example, the type information of the wireless access point to which the user equipment is currently connected is a food and drink, and therefore, the second apparatus of the device 1 may determine a message of the food and drink for the user equipment, and accordingly, an advertisement about the food and drink, food promotion information, and the like may be recommended to the user; alternatively, the second device of the apparatus 1 may determine a corresponding message according to the location information of the wireless access point to which the user equipment is currently connected, where the apparatus 1 may recommend a message matching the location information for the user based on the location information, for example, local news may be matched, or advertisement, promotion information, etc. corresponding to the location information; still alternatively, the second device of the apparatus 1 may determine a corresponding message according to the access time information of the user equipment currently connected to the wireless access point, for example, the second device of the apparatus 1 may recommend a message corresponding to the access time for the user based on the access time information, for example, the second device of the apparatus 1 may match real-time news matching the access time for the user, or may push food news or promotion information for the user when the user connects to the wireless access point at a dining time; still alternatively, the second apparatus of the device 1 may push the message based on a combination of two or three of the type information, the location information, and the access time information of the currently connected wireless access point, for example, the second apparatus of the device 1 may determine a corresponding message according to the type information and the location information of the currently connected wireless access point, for example, when the user equipment is connected to a wireless access point of a food or beverage category, a corresponding food or beverage merchant may be determined according to the location information of the wireless access point, and thus, food or beverage promotion information of the merchant may be pushed for the user, and for example, promotion information of a specific time, for example, breakfast, lunch, and the like, may also be pushed for the user according to the access time information of the wireless access point.
For another example, when the related wireless access point is a wireless access point to which the user equipment is historically connected, the second device of the device 1 may determine a corresponding message according to at least any one of type information, location information, and access time information of the wireless access point to which the user equipment is historically connected, for example, the second device of the device 1 may analyze the type information of the wireless access point to which the user equipment is frequently connected according to a history of the wireless access point to which the user equipment is historically connected, for example, when the user is frequently connected to a wireless access point of a leisure entertainment category, news and the like related to the leisure entertainment category may be matched for the user, or when the user is frequently connected to a wireless access point of an education category, a policy news of the education category or a message related to the cultural education may be recommended for the user; further, in addition to analyzing the type information of the wireless access points to which the user equipment has been historically connected, the location information of the wireless access points or the access time information of the wireless access points may also be combined, for example, the second device of the device 1 may analyze the type information and the location information of the wireless access points to which the user equipment has been historically connected, so as to determine which type of wireless access points the user has been frequently connected near a certain location, for example, the user may frequently eat near a company, that is, the user may frequently connect a dining-type wireless access point near the company, and then a message related to dining may be recommended for the user; for another example, the second apparatus of the device 1 may further analyze type information and access time information of the wireless access points to which the user device has been historically connected, so as to determine which type of wireless access points the user has frequently connected during a certain period of time, for example, the user may frequently connect to a sports fitness type wireless access point on weekends, and may push fitness related news or fitness notes and the like for the user on weekends; for another example, if the user may frequently connect to a bank-related wireless access point on a weekend, financial news and the like may be recommended for the user; for another example, the second device of the device 1 may further analyze the location information and the access time information of the wireless access point to which the user device has been historically connected, so as to determine the message type corresponding to the user at a certain time and a certain place, for example, the user often goes near a certain shopping mall on weekends, and therefore, the user may be pushed with a message related to the shopping mall, and the like. The above examples are merely examples, and other existing or future examples of determining a corresponding message according to access point attribute information of a wireless access point with historical connection, as applicable to the present application, are also included in the scope of the present application and are hereby incorporated by reference.
Preferably, wherein the second means comprises: a first unit (not shown) of the device 1 configured to predict user behavior based on access point attribute information of the relevant wireless access points: the wireless access point currently connected with the user equipment and the wireless access points historically connected with the user equipment; or the wireless access points scanned by the user equipment currently and the wireless access points scanned by the user equipment historically; a second unit (not shown) which determines a corresponding message based on the user behavior. In particular, the first unit of the device 1 predicts user behavior based on access point attribute information of the relevant wireless access points, wherein the user behavior is used to identify behavior attributes of the user, such as location information of the user behavior or specific user behavior, etc., and the user behavior can be predicted based on the wireless access points currently connected and historically connected or currently scanned or historically scanned by the user device. More preferably, the first unit is configured to predict a target location of user behavior based on location information of the relevant wireless access point; wherein the second unit is configured to determine a corresponding message based on a target location of the user behavior. Specifically, for example, the first unit of the device 1 predicts the target location of the user behavior based on the location information of the currently connected wireless access point and the historically connected wireless access point of the user device, where the currently connected wireless access point and the historically connected wireless access point may be connected to different wireless access points within a predetermined time interval, for example, during the movement of the user device, and therefore, the target location of the user device at the next time may be predicted according to the currently connected wireless access point and the historically connected wireless access point at the previous time, and further, the corresponding message is matched for the user device according to the target location. For another example, the first unit of the device 1 may predict the target position of the user behavior based on the position information of the currently scanned wireless access points or the position information of the historically scanned wireless access points, for example, the previous position of the user device may be determined by using the position information of the historically scanned wireless access points, and the current position of the user device may be determined by using the currently scanned wireless access points, where the target position of the user behavior may be predicted by using the currently scanned wireless access points and the historically scanned wireless access points within a predetermined time interval, preferably according to the scanned wireless access points at a plurality of different time instants.
More preferably, the first unit is configured to predict a behavior attribute of a user behavior based on type information of the relevant wireless access point; wherein the second unit is configured to: and determining a corresponding message based on the behavior attribute of the user behavior. For example, the wireless access point currently connected or scanned by the user equipment is a wireless access point of a train station, the wireless access point connected or scanned in a previous period of time is a wireless access point of a subway, the user can be predicted to have a long distance or short distance trip, and therefore long reading articles or recreational reading materials and the like can be recommended for the user.
Preferably, wherein the second means is for: determining a user message tag based on access point attribute information of the associated wireless access point; further, the second device of the device 1 matches the user message tag with a preset tag of a message, and determines a message corresponding to the access point attribute information of the relevant wireless access point. The user message tags are used to identify the types of messages recommended to the user, such as real-time news, food and drink, sports and fitness, cultural education, entertainment, business information, reading recommendations, financial recommendations, hobbies, local news, etc., and are only examples, and other existing or future message tags, as applicable to the present application, are also included within the scope of the present application and are hereby incorporated by reference. Specifically, the second device of the device 1 obtains the message corresponding to the preset tag of the message by matching the message tag of the user with the preset tag of the message, for example, when the message tag of the user is a food or beverage, the message that the preset tag of the message is found to be the food or beverage can be sent to the user device.
Compared with the prior art, the method and the device have the advantages that the access point attribute information of the related wireless access point of the user equipment is obtained, the corresponding message is determined based on the access point attribute information of the related wireless access point, and then the message is sent to the user equipment. In this way, the corresponding messages, such as news or advertisements, can be matched for the users more specifically, so that the user experience is better, and personalized messages can be pushed for different users in different scenes according to the access point attribute information of the related wireless access points of different users.
Moreover, the method and the device can also predict the user behavior based on the access point attribute information of the related wireless access points, wherein the related wireless access points are the wireless access point currently connected with the user equipment and the wireless access point historically connected with the user equipment; or the wireless access points currently scanned by the user equipment and the wireless access points scanned by the user equipment historically, and further determining the corresponding message based on the user behavior. In this way, the corresponding message is matched for the user by predicting the behavior of the user, for example, predicting the next position or the next behavior attribute of the user, and the like, so that the message can be pushed better by combining the behavior scene of the user, and the user experience can be better improved.
It will be evident to those skilled in the art that the invention is not limited to the details of the foregoing illustrative embodiments, and that the present invention may be embodied in other specific forms without departing from the spirit or essential attributes thereof. The present embodiments are therefore to be considered in all respects as illustrative and not restrictive, the scope of the invention being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means recited in the apparatus claims may also be implemented by one unit or means in software or hardware. The terms first, second, etc. are used to denote names, but not any particular order.
Claims (8)
1. A method for pushing messages based on a wireless access point, wherein the method comprises:
acquiring access point attribute information of a related wireless access point of user equipment;
determining a corresponding message based on the access point attribute information of the relevant wireless access point;
sending the message to the user equipment;
wherein the determining a corresponding message based on the access point attribute information of the relevant wireless access point comprises:
predicting user behavior based on the access point attribute information of the related wireless access points, wherein the related wireless access points are as follows: the wireless access points scanned by the user equipment currently and the wireless access points scanned by the user equipment historically;
determining a corresponding message based on the user behavior;
wherein the predicting user behavior based on the access point attribute information of the relevant wireless access points comprises:
predicting a target position of the user equipment at the next moment based on the position information of the currently scanned wireless access points and the position information of the historically scanned wireless access points, wherein the currently scanned wireless access points and the historically scanned wireless access points are within a preset time interval;
wherein the determining a corresponding message based on the user behavior comprises:
and determining a corresponding message based on the target position of the user behavior.
2. The method of claim 1, wherein the determining a corresponding message based on access point attribute information for the relevant wireless access point comprises:
determining a user message tag based on access point attribute information of the associated wireless access point;
and matching the user message label with a preset label of the message, and determining the message corresponding to the access point attribute information of the related wireless access point.
3. The method of any of claims 1-2, wherein the access point attribute information comprises at least any of:
type information of a wireless access point;
location information of a wireless access point;
access time information of the wireless access point.
4. The method of claim 1, wherein the predicting user behavior based on access point attribute information for the associated wireless access point comprises:
predicting behavior attributes of user behaviors based on the type information of the related wireless access points;
wherein the determining a corresponding message based on the user behavior comprises:
determining a corresponding message based on the behavior attribute of the user behavior.
5. An apparatus for pushing messages based on a wireless access point, wherein the apparatus comprises:
a first device, configured to obtain access point attribute information of a wireless access point related to a user equipment;
second means for determining a corresponding message based on access point attribute information for the associated wireless access point;
third means for sending the message to the user equipment;
wherein the second apparatus comprises:
a first unit, configured to predict user behavior based on access point attribute information of the relevant wireless access points, where the relevant wireless access points are: the user equipment scans the current wireless access points and historically scans the wireless access points;
a second unit for determining a corresponding message based on the user behavior;
wherein the first unit is configured to:
predicting a target position of the user equipment at the next moment based on the position information of the currently scanned wireless access points and the position information of the historically scanned wireless access points, wherein the currently scanned wireless access points and the historically scanned wireless access points are within a preset time interval;
wherein the second unit is configured to:
and determining a corresponding message based on the target position of the user behavior.
6. The apparatus of claim 5, wherein the second means is for:
determining a user message tag based on access point attribute information of the associated wireless access point;
and matching the user message label with a preset label of the message, and determining the message corresponding to the access point attribute information of the related wireless access point.
7. The apparatus according to any of claims 5 to 6, wherein the access point attribute information comprises at least any of:
type information of a wireless access point;
location information of a wireless access point;
access time information of the wireless access point.
8. The apparatus of claim 5, wherein the first means is for:
predicting behavior attributes of user behaviors based on the type information of the related wireless access points;
wherein the second unit is configured to:
and determining a corresponding message based on the behavior attribute of the user behavior.
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