CN108074126A - A kind of business statistical method, device and electronic equipment - Google Patents
A kind of business statistical method, device and electronic equipment Download PDFInfo
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- CN108074126A CN108074126A CN201710202916.9A CN201710202916A CN108074126A CN 108074126 A CN108074126 A CN 108074126A CN 201710202916 A CN201710202916 A CN 201710202916A CN 108074126 A CN108074126 A CN 108074126A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
- G06V40/16—Human faces, e.g. facial parts, sketches or expressions
- G06V40/161—Detection; Localisation; Normalisation
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The embodiment of the invention discloses a kind of business statistical method, device and terminal, wherein, business statistical method includes：When showing business object in direct broadcasting room, the actual viewing duration of each viewer end in the direct broadcasting room is obtained；Actual viewing duration based on each viewer end, calculates the business object and effectively watches number；According to effective viewing number, the bandwagon effect of the business object is determined.Pass through the embodiment of the present invention, it may be determined that the actual bandwagon effect of business object shows that duration determines the mode of bandwagon effect compared to traditional according to business object, and the embodiment of the present invention can improve the accuracy of business statistics.
Description
Technical field
The present embodiments relate to a kind of technical field of data processing more particularly to business statistical method, device and electronics
Equipment.
Background technology
With the development of Internet technology, the exhibition method increasingly diversification of advertisement, by the mode of traditional billboard
Present internet displaying is converted to, service provider is by the way that advertisement is carried in platform, webpage, video, such as in video playing mistake
Advertisement is inserted into journey so that user, can effectively browse advertisements while video is watched.It is emerging with video live broadcast service
It rises, can launch advertisement by a variety of flexible modes in net cast, reach better advertisement delivery effect.
However, the actual dispensing effect of advertisement how, at present carries out the dispensing effect of advertisement there is no effective manner
Statistics.
The content of the invention
The embodiment of the present invention is designed to provide a kind of business statistical method, device and electronic equipment.
One side according to embodiments of the present invention provides a kind of business statistical method, including：When showing industry in direct broadcasting room
During business object, the actual viewing duration of each viewer end in the direct broadcasting room is obtained；During actual viewing based on each viewer end
It is long, it calculates the business object and effectively watches number；According to effective viewing number, determine that the displaying of the business object is imitated
Fruit.
Optionally, the actual viewing duration for obtaining each viewer end in the direct broadcasting room, including：Pass through taking the photograph for viewer end
As head gathers image data；Based on described image data, the actual viewing duration of the viewer end is obtained.
Optionally, the actual viewing duration for being based on described image data, obtaining the viewer end, including：By described in
Include the total duration of face in image data, the actual viewing duration as the viewer end.
Optionally, the actual viewing duration for being based on described image data, obtaining the viewer end, including：By described in
Include human eye in image data, and the human eye focuses on the total duration of the display area of the business object, as institute
State the actual viewing duration of viewer end.
Optionally, it is described when showing business object in direct broadcasting room, obtain the actual sight of each viewer end in the direct broadcasting room
See duration, including：When showing the business object in the direct broadcasting room, each viewer end in the direct broadcasting room is obtained in real time
Actual viewing duration；The method further includes：When there is actual viewing duration and reach the viewer end of duration threshold value, to described
Viewer end sends business object and stops displaying instruction, and the business object stops displaying instruction and stops displaying for the viewer end
The business object.
Optionally, the method further includes：Duration threshold information is sent respectively to each viewer end, so that working as spectators
When the actual viewing duration at end reaches the duration threshold value, stop showing the business object.
Optionally, the method further includes：Obtain the clicks value based on the business object；It is described according to effective sight
It sees number, determines the bandwagon effect of the business object, including：According to the clicks value and effective viewing number, determine
The bandwagon effect of the business object.
Optionally, the clicks value of the acquisition based on the business object, including：Each viewer end is obtained respectively to be based on
The hits of the business object, and by the sum of each hits, as the clicks value.
Optionally, the clicks value of the acquisition based on the business object, including：Each viewer end is obtained respectively whether
It is clicked on based on the business object, and the viewer end quantity that will be clicked on, as the clicks value.
Optionally, the business object is linked including address；The clicks value of the acquisition based on the business object, bag
It includes：Obtain the clicks value based on described address link.
Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster
Special efficacy, three-dimensional special efficacy, particle effect.
Another aspect according to embodiments of the present invention additionally provides a kind of business statistics device, including：Acquisition module is used
In when showing business object in direct broadcasting room, the actual viewing duration of each viewer end in the direct broadcasting room is obtained；Computing module is used
In the actual viewing duration based on each viewer end, calculate the business object and effectively watch number；Determining module, for root
According to effective viewing number, the bandwagon effect of the business object is determined.
Optionally, the acquisition module includes：Image Acquisition submodule, for passing through the camera collection image of viewer end
Data；First acquisition submodule for being based on described image data, obtains the actual viewing duration of the viewer end.
Optionally, first acquisition submodule is additionally operable to that the total duration of face will be included in described image data, makees
For the actual viewing duration of the viewer end.
Optionally, first acquisition submodule is additionally operable to that human eye, and the people will be included in described image data
Eye focuses on the total duration of the display area of the business object, the actual viewing duration as the viewer end.
Optionally, the acquisition module further includes：Second acquisition submodule shows the industry for working as in the direct broadcasting room
During business object, the actual viewing duration of each viewer end in the direct broadcasting room is obtained in real time；Described device further includes：Instruction hair
Module is sent, for when reaching the viewer end of duration threshold value in the presence of actual viewing duration, business object to be sent to the viewer end
Stop displaying instruction, the business object stops displaying instruction and stops showing the business object for the viewer end.
Optionally, described device further includes：Duration sending module, for sending duration threshold value respectively to each viewer end
Information so that when the actual viewing duration of viewer end reaches the duration threshold value, stops showing the business object.
Optionally, described device further includes：Clicks value acquisition module, for obtaining the click based on the business object
Value；The determining module is additionally operable to, according to the clicks value and effective viewing number, determine the exhibition of the business object
Show effect.
Optionally, the clicks value acquisition module is additionally operable to obtain each viewer end respectively based on the business object
Hits, and by the sum of each hits, as the clicks value.
Optionally, the clicks value acquisition module, for whether obtaining each viewer end respectively based on the business pair
As being clicked on, and the viewer end quantity that will be clicked on, as the clicks value.
Optionally, the business object is linked including address；The clicks value acquisition module is additionally operable to obtain based on described
The clicks value of address link.
Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster
Special efficacy, three-dimensional special efficacy, particle effect.
It is according to embodiments of the present invention in another aspect, additionally provide a kind of electronic equipment, including：Processor, memory lead to
Cell part and communication bus, the processor, the memory and the communication device are completed mutual by the communication bus
Between communication；For the memory for storing an at least executable instruction, the executable instruction makes the processor perform such as
Any one of upper business statistical method.
Another aspect according to embodiments of the present invention, additionally provides a kind of computer readable storage medium, the computer
Readable storage medium storing program for executing is stored with：For when showing business object in direct broadcasting room, obtaining the reality of each viewer end in the direct broadcasting room
The executable instruction of duration is watched on border；For the actual viewing duration based on each viewer end, calculating the business object has
The executable instruction of effect viewing number；For according to effective viewing number, determining the bandwagon effect of the business object
Executable instruction.
The embodiment of the present invention is by during net cast, when direct broadcasting room shows business object, based in direct broadcasting room
The actual viewing duration of each viewer end calculates the effective viewing number for obtaining business object, according to effective viewing number, determines
The bandwagon effect of business object.Wherein, actual viewing duration reflects the time of the actual viewing business object of viewer end, based on this
Effective viewing number of the business object of acquisition can truly reflect that user watches the situation of business object, so that it is determined that business
The actual bandwagon effect of object shows that duration determines the mode of bandwagon effect, the present invention compared to traditional according to business object
Embodiment can improve the accuracy of business statistics.It, can be to the dispensing effect of advertisement when business object is used to launch advertisement
More accurately counted.
Description of the drawings
Fig. 1 is a kind of step flow chart for business statistical method that the embodiment of the present invention one provides；
Fig. 2 is a kind of step flow chart of business statistical method provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of structure diagram for business statistics device that the embodiment of the present invention three provides；
Fig. 4 is a kind of structure diagram for business statistics device that the embodiment of the present invention four provides；
Fig. 5 is the structure diagram for a kind of electronic equipment that the embodiment of the present invention five provides.
Specific embodiment
(identical label represents identical element in several attached drawings) and embodiment below in conjunction with the accompanying drawings, implement the present invention
The specific embodiment of example is described in further detail.Following embodiment is not limited to for illustrating the embodiment of the present invention
The scope of the embodiment of the present invention.
It will be understood by those skilled in the art that the terms such as " first ", " second " in the embodiment of the present invention are only used for distinguishing
Different step, equipment or module etc. neither represent any particular technology meaning, also do not indicate that the inevitable logic between them is suitable
Sequence.
Embodiment one
Reference Fig. 1 shows a kind of step flow chart for business statistical method that the embodiment of the present invention one provides.
The business statistical method of the present embodiment includes the following steps：
Step 102, when in direct broadcasting room show business object when, obtain direct broadcasting room in each viewer end actual viewing duration.
For the business statistical method of the embodiment of the present invention by taking net cast as an example, net cast is divided into main broadcaster end and viewer end,
Business object usually when the main broadcaster at main broadcaster end carries out net cast, in direct broadcasting room be shown to viewer end.
When main broadcaster is broadcast live by the way that software (such as Chinese prickly ash or bucket fish live streaming application) is broadcast live, business object had been broadcast live
It is shown in journey, wherein, business object includes but not limited to：The special efficacy of following at least one form comprising advertising message：
Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect, the advertisement (i.e. advertising sticker) such as shown using paster form；Alternatively, it is used for
The special efficacy of advertisement is shown, such as 3D advertisement special efficacys.But not limited to this, the business object of other forms is equally applicable implementation of the present invention
Example provide business statistics scheme, as APP or other application explanatory note or introduction or certain forms with video spectators
Interactive object (such as electronic pet).
Viewer end is during the business object of viewing displaying, it may be possible to watch always, it is also possible to be business
Although object is shown, spectators watch there is no actual., it is necessary to obtain the actual actual sight watched of spectators in the embodiment of the present invention
See duration.Such as, obtained by appropriate equipment (such as camera) or according to user to the operation behavior of business object
Analysis obtain etc..
Step 104, the actual viewing duration based on each viewer end calculate business object and effectively watch number.
In effective viewing number of the actual viewing duration calculation business object based on each viewer end, can be based on actual
Duration duration length is watched to be calculated.For example, can when the actual viewing duration of certain viewer end be more than 10 seconds when,
Using the viewing of the viewer end as once effectively viewing.So as to avoid the shorter viewer end of some viewing durations being included in effectively
Number is watched, for example, the viewer end immediately exited from after being strayed into direct broadcasting room or the viewer end for immediately closing displaying business object
Deng.
Step 106, basis effectively viewing number determine the bandwagon effect of business object.
Effectively viewing number can reflect that business object can be to the displaying number that spectators have an impact, can be with based on this
Determine the bandwagon effect of business object.
The present embodiment is by during net cast, when direct broadcasting room shows business object, based on respectively being seen in direct broadcasting room
The actual viewing duration at many ends calculates the effective viewing number for obtaining business object, according to effective viewing number, determines business
The bandwagon effect of object.Wherein, actual viewing duration reflects the time of the actual viewing business object of viewer end, based on this acquisition
Effective viewing number of business object can truly reflect that user watches the situation of business object, so that it is determined that business object
Actual bandwagon effect, show that duration determines the mode of bandwagon effect, the present embodiment energy according to business object compared to traditional
Enough improve the accuracy of business statistics.When business object is used to launch advertisement, the dispensing effect of advertisement can be carried out more smart
Accurate statistics.
The business statistical method of the present embodiment can be performed by any suitable equipment with data-handling capacity, e.g.,
Server etc..
Embodiment two
Reference Fig. 2 shows a kind of step flow chart of business statistical method provided by Embodiment 2 of the present invention,
The business statistical method of the present embodiment includes the following steps：
Step 202 shows business object by main broadcaster end in direct broadcasting room.
Step 204, when in direct broadcasting room show business object when, obtain direct broadcasting room in each viewer end actual viewing duration.
In one implementation, when obtaining the actual viewing duration of each viewer end in direct broadcasting room, spectators can be passed through
The camera collection image data at end；And described image data are based on, obtain the actual viewing duration of viewer end.Pass through viewer end
Camera, obtain the video that spectators watch live streaming in real time, can judge spectators whether in viewed status exactly.Another
In a kind of realization method, when obtaining the actual viewing duration of each viewer end in direct broadcasting room, the distance perspective of viewer end can be passed through
Device and/or infrared inductor is answered to gather user distance；And user distance is based on, obtain the actual viewing duration of viewer end.For example,
User distance can be less than to the total duration of pre-determined distance, the actual viewing duration as viewer end.
It optionally,, can be by described image number when obtaining the actual viewing duration of viewer end based on described image data
Include the total duration of face in, the actual viewing duration as viewer end.Usually, people are when watching video, people
Face can be towards front camera, and therefore, front camera can photograph the image for including face, on this basis, can be accurate
Ground determines the actual viewing duration of viewer end viewing business object.
But not limited to this, human eye can also will be included in described image data, and human eye focuses on business object
The total duration of display area, the actual viewing duration as viewer end.The display area of business object may be in live video
A certain region, the total duration of the display area where human eye is focused on business object watches duration, Ke Yigeng as actual
Accurately to determine that viewer end watches the actual viewing duration of business object.
It is alternatively possible to when direct broadcasting room shows business object, the actual viewing of each viewer end in direct broadcasting room is obtained in real time
Duration.
Further, it is also possible to duration threshold value is set to actual viewing duration.This is because spectators watch business object such as advertisement
With certain viewing effect rule.Generally, for same business object, if spectators see the time of business object
Length is too short, is not enough to be formed clearly impression relatively；If spectators watch the overlong time of business object, it be easy to cause tired
Labor, it is in downward trend to cause spectators' attention rate and clicking rate.Therefore, for different business objects, there are a duration areas
Between, make business object dispensing such as advertisement dispensing that can achieve the effect that optimal.Particularly live streaming so effective depth of exposure it is high,
In the business object of spectators' viewing time length, the significance and importance of the control of the viewing time of business object is especially pronounced.Its
In, duration threshold value can be appropriately arranged with by those skilled in the art according to actual conditions.
Therefore, when reaching the viewer end of duration threshold value in the presence of actual viewing duration, business object is sent to the viewer end
Stop displaying instruction, wherein, business object stops displaying instruction and stops displaying business object for viewer end.Business object stops
Displaying instruction sends and can be sent from server end to viewer end, as described in this step；It can also be from server end to sight
Many ends send duration threshold information, are voluntarily controlled and sent by viewer end.In the case, server end is needed to each viewer end point
Not Fa Song duration threshold information so that when the actual viewing duration of viewer end reaches duration threshold value, stop displaying business pair
As.
Step 206, the actual viewing duration based on each viewer end calculate business object and effectively watch number.
As previously mentioned, when spectators the duration that direct broadcasting room stops be more than it is a certain viewing threshold value when, just think it to business pair
As having carried out once effectively viewing.Therefore, during business object is shown, server end stops viewer end is recorded in the direct broadcasting room
The duration stayed when duration is more than a certain viewing threshold value, will record spectators and watch the viewing threshold that the business object has been more than setting
Value, it is believed that the viewing behavior is effectively viewing, as the follow-up foundation for calculating business object and effectively watching number.
Step 208, basis effectively viewing number determine the bandwagon effect of business object.
Effectively viewing number is more, illustrates that the bandwagon effect of business object is better.
In addition, business object can more be reflected to the click behavior of business object by being compared to effectively viewing number, spectators
Bandwagon effect.Therefore, optionally, in addition to calculating business object and effectively watching number, can also obtain based on business object
Clicks value；And then number is watched according to the clicks value of acquisition and effectively, determine the bandwagon effect of business object.
Wherein, when obtaining the clicks value that object is sought based on business, in a kind of realization method, each spectators can be obtained respectively
End group is in the hits of business object, and by the sum of each hits, as the clicks value；It, can be in another realization method
Obtain whether each viewer end is clicked on based on business object respectively, and the viewer end quantity that will be clicked on, as the point
Hit value.Using each click data and as clicks value, can reflect the number that business object is clicked, statistics is convenient；It will carry out
The viewer end quantity of click is as clicks value, no matter in a viewer end, spectators have carried out how many times click and have been regarded as one
A effective click can more reflect the effective percentage that business object is clicked exactly.
In the embodiment of the present invention, business object can include the special efficacy of following at least one form comprising advertising message：
Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.
It is linked in addition, business object can also include address, address links Taobao shop, the official that can correspond to business object
The network address of square website etc..In the case, obtaining for the clicks value of business object can be based on the link of the address of business object
The acquisition of clicks value.Such as, after spectators' click-to-call service object, page jump has arrived the indicated page of corresponding address link, leads to
The acquisition to the corresponding live streaming number of clicks of address link is crossed, and obtain the clicks value of the address link based on business object
It obtains.
Further, it is also possible to based on the foregoing related data got, it is e.g., actual to watch duration, effectively watch number, click on
Value etc. carries out the calculating of business object expense such as advertising expenditure.For example, for CPM (Cost Per Mille, cost per thousand) class
Following calculation formula can be used in advertisement：
ECPM1 (effective cost per mille, thousand displaying incomes)=advertising income/(effectively watches number
× 1000), the occurrence based on eCPM1 determines the single displaying expense of business object.
Through this embodiment, when direct broadcasting room shows business object, based in direct broadcasting room during the actual viewing of each viewer end
It is long, the effective viewing number for obtaining business object is calculated, according to effective viewing number, determines the bandwagon effect of business object.
Wherein, actual viewing duration reflects the time of the actual viewing business object of viewer end, and the business object based on this acquisition has
Effect viewing number can truly reflect that user watches the situation of business object, so that it is determined that the actual displaying effect of business object
Fruit shows that duration determines the mode of bandwagon effect compared to traditional according to business object, and the present embodiment can improve business system
The accuracy of meter.When business object is used to launch advertisement, the dispensing effect of advertisement can more accurately be counted.
The business statistical method of the present embodiment can be performed by any suitable equipment with data-handling capacity, e.g.,
Server etc..
It will be understood by those skilled in the art that in the above method of specific embodiment of the embodiment of the present invention, each step
Sequence number size be not meant to the priority of execution sequence, the execution sequence of each step should be determined with its function and internal logic,
Implementation process without tackling specific embodiment of the embodiment of the present invention forms any restriction.
Embodiment three
Reference Fig. 3 shows a kind of structure diagram for business statistics device that the embodiment of the present invention three provides.
The business statistics device of the present embodiment includes：Acquisition module 302, for when in direct broadcasting room show business object when,
Obtain the actual viewing duration of each viewer end in direct broadcasting room；Computing module 304, during for actual viewing based on each viewer end
It is long, it calculates business object and effectively watches number；Determining module 306, for according to effectively viewing number, determining the exhibition of business object
Show effect.
The business statistics device of the present embodiment is used to implement corresponding business statistical method in aforesaid plurality of embodiment of the method,
And the advantageous effect with corresponding embodiment of the method, details are not described herein.
Example IV
Reference Fig. 4 shows a kind of structure diagram for business statistics device that the embodiment of the present invention four provides.
The business statistics device of the present embodiment includes：Acquisition module 402, for when in direct broadcasting room show business object when,
Obtain the actual viewing duration of each viewer end in direct broadcasting room；Computing module 404, during for actual viewing based on each viewer end
It is long, it calculates business object and effectively watches number；Determining module 406, for according to effectively viewing number, determining the exhibition of business object
Show effect.
Optionally, acquisition module 402 includes：Image Acquisition submodule 4022, for passing through the acquisition of the camera of viewer end
Image data；First acquisition submodule 4024 for being based on described image data, obtains the actual viewing duration of viewer end.
Optionally, the first acquisition submodule 4024 is additionally operable to that the total duration of face will be included in described image data, makees
For the actual viewing duration of viewer end.Alternatively, optionally, the first acquisition submodule 4024 is additionally operable to wrap in described image data
Containing human eye, and human eye focuses on the total duration of the display area of business object, the actual viewing duration as viewer end.
Optionally, acquisition module 402 further includes：Second acquisition submodule 4026, for working as displaying business pair in direct broadcasting room
As when, in real time obtain direct broadcasting room in each viewer end actual viewing duration；The business statistics device of the present embodiment further includes：Instruction
Sending module 408, for when reaching the viewer end of duration threshold value in the presence of actual viewing duration, business object to be sent to viewer end
Stop displaying instruction, wherein, business object stops displaying instruction and stops showing the business object for viewer end.
Optionally, the business statistics device of the present embodiment further includes：Duration sending module 410, for dividing to each viewer end
Not Fa Song duration threshold information so that when the actual viewing duration of viewer end reaches duration threshold value, stop displaying business pair
As.
Optionally, the business statistics device of the present embodiment further includes：Clicks value acquisition module 412, for obtaining based on industry
The clicks value of business object；Determining module 406 is additionally operable to according to clicks value and effectively watch number, determines the displaying of business object
Effect.
Optionally, clicks value acquisition module 412 is additionally operable to obtain hits of each viewer end based on business object respectively, and
By the sum of each hits, as the clicks value.Alternatively, optionally, clicks value acquisition module 412 is additionally operable to obtain each sight respectively
Whether many ends are clicked on based on business object, and the viewer end quantity that will be clicked on, as the clicks value.
Optionally, business object is linked including address；Clicks value acquisition module 412 is additionally operable to obtain based on described address chain
The clicks value connect.
Optionally, business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster special efficacy,
Three-dimensional special efficacy, particle effect.
The business statistics device of the present embodiment is used to implement corresponding business statistical method in aforesaid plurality of embodiment of the method,
And the advantageous effect with corresponding embodiment of the method, details are not described herein.
Embodiment five
The embodiment of the present invention five provides a kind of electronic equipment, such as can be mobile terminal, personal computer (PC), put down
Plate computer, server etc..Below with reference to Fig. 5, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present invention or service
The structure diagram of the electronic equipment 500 of device：As shown in figure 5, electronic equipment 500 includes one or more processors, communication member
Part etc., one or more of processors are for example：One or more central processing unit (CPU) 501 and/or one or more
Image processor (GPU) 513 etc., processor can according to the executable instruction being stored in read-only memory (ROM) 502 or
From the storage executable instruction that is loaded into random access storage device (RAM) 503 of part 508 perform various appropriate actions and
Processing.Communication device includes communication component 512 and/or communication interface 509.Wherein, communication component 512 may include but be not limited to net
Card, the network interface card may include but be not limited to IB (Infiniband) network interface card, and communication interface 509 includes such as LAN card, modulation /demodulation
The communication interface of the network interface card of device etc., communication interface 509 perform communication process via the network of such as internet.
Processor can communicate with read-only memory 502 and/or random access storage device 503 to perform executable instruction,
It is connected by communication bus 504 with communication component 512 and is communicated through communication component 512 with other target devices, so as to completes this
The corresponding operation of any one business statistical method that inventive embodiments provide for example, when showing business object in direct broadcasting room, obtains
Take the actual viewing duration of each viewer end in the direct broadcasting room；Actual viewing duration based on each viewer end, described in calculating
Business object effectively watches number；According to effective viewing number, the bandwagon effect of the business object is determined.
In addition, in RAM 503, various programs and data needed for device operation can be also stored with.CPU501 or
GPU513, ROM502 and RAM503 are connected with each other by communication bus 504.In the case where there is RAM503, ROM502 is can
Modeling block.RAM503 stores executable instruction or executable instruction is operationally write into ROM502, and executable instruction makes place
It manages device and performs the corresponding operation of above-mentioned communication means.Input/output (I/O) interface 505 is also connected to communication bus 504.Communication
Component 512 can be integrally disposed, may be set to be with multiple submodule (such as multiple IB network interface cards), and in communication bus chain
It connects.
I/O interfaces 505 are connected to lower component：Importation 506 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 508 including hard disk etc.；
And the communication interface 509 of the network interface card including LAN card, modem etc..Driver 510 is also according to needing to connect
It is connected to I/O interfaces 505.Detachable media 511, such as disk, CD, magneto-optic disk, semiconductor memory etc. are pacified as needed
On driver 510, in order to which the computer program read from it is mounted into storage part 508 as needed.
Need what is illustrated, framework as shown in Figure 5 is only a kind of optional realization method, can root during concrete practice
The component count amount and type of above-mentioned Fig. 5 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component
Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection
Into on CPU, communication device separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiment party
Formula each falls within protection scope of the present invention.
Particularly, according to embodiments of the present invention, it is soft to may be implemented as computer for the process above with reference to flow chart description
Part program.For example, the embodiment of the present invention includes a kind of computer program product, including being tangibly embodied in machine readable media
On computer program, computer program included for the program code of the method shown in execution flow chart, and program code can wrap
The corresponding instruction of corresponding execution method and step provided in an embodiment of the present invention is included, for example, when showing business object in direct broadcasting room,
Obtain the actual viewing duration of each viewer end in the direct broadcasting room；Actual viewing duration based on each viewer end calculates institute
It states business object and effectively watches number；According to effective viewing number, the bandwagon effect of the business object is determined.So
Embodiment in, which can be downloaded and installed from network by communication device and/or from detachable media
511 are mounted.When the computer program is executed by processor, the above-mentioned work(limited in the method for the embodiment of the present invention is performed
Energy.
It may be noted that according to the needs of implementation, all parts/step described in the embodiment of the present invention can be split as more
The part operation of two or more components/steps or components/steps can be also combined into new component/step by multi-part/step
Suddenly, to realize the purpose of the embodiment of the present invention.
It is above-mentioned to realize or be implemented as in hardware, firmware according to the method for the embodiment of the present invention to be storable in note
Software or computer code in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) are implemented through net
The original storage that network is downloaded is in long-range recording medium or nonvolatile machine readable media and will be stored in local recording medium
In computer code, can be stored in using all-purpose computer, application specific processor or can compile so as to method described here
Such software processing in journey or the recording medium of specialized hardware (such as ASIC or FPGA).It is appreciated that computer, processing
Device, microprocessor controller or programmable hardware include can storing or receive software or computer code storage assembly (for example,
RAM, ROM, flash memory etc.), when the software or computer code are by computer, processor or hardware access and when performing, realize
Processing method described here.In addition, when all-purpose computer access is used to implement the code for the processing being shown in which, code
It performs and is converted to all-purpose computer to perform the special purpose computer for the processing being shown in which.
Those of ordinary skill in the art may realize that each exemplary lists described with reference to the embodiments described herein
Member and method and step can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is performed with hardware or software mode, specific application and design constraint depending on technical solution.Professional technician
Described function can be realized using distinct methods to each specific application, but this realization is it is not considered that exceed
The scope of the embodiment of the present invention.
Embodiment of above is merely to illustrate the embodiment of the present invention, and is not the limitation to the embodiment of the present invention, related skill
The those of ordinary skill in art field in the case where not departing from the spirit and scope of the embodiment of the present invention, can also make various
Variation and modification, therefore all equivalent technical solutions fall within the scope of the embodiment of the present invention, the patent of the embodiment of the present invention
Protection domain should be defined by the claims.
Claims (10)
1. a kind of business statistical method, which is characterized in that including：
When showing business object in direct broadcasting room, the actual viewing duration of each viewer end in the direct broadcasting room is obtained；
Actual viewing duration based on each viewer end, calculates the business object and effectively watches number；
According to effective viewing number, the bandwagon effect of the business object is determined.
2. the according to the method described in claim 1, it is characterized in that, actual sight for obtaining each viewer end in the direct broadcasting room
See duration, including：
Pass through the camera collection image data of viewer end；
Based on described image data, the actual viewing duration of the viewer end is obtained.
3. according to the method described in claim 2, it is characterized in that, described based on described image data, the viewer end is obtained
Actual viewing duration, including：
The total duration of face will be included in described image data, the actual viewing duration as the viewer end.
4. according to the method described in claim 2, it is characterized in that, described based on described image data, the viewer end is obtained
Actual viewing duration, including：
To include human eye in described image data, and the human eye focus on the display area of the business object it is total when
It is long, the actual viewing duration as the viewer end.
5. according to claim 1-4 any one of them methods, which is characterized in that described when displaying business object in direct broadcasting room
When, the actual viewing duration of each viewer end in the direct broadcasting room is obtained, including：
When showing the business object in the direct broadcasting room, the actual sight of each viewer end in the direct broadcasting room is obtained in real time
See duration；
The method further includes：
When reaching the viewer end of duration threshold value in the presence of actual viewing duration, send business object to the viewer end and stop showing
Instruction, the business object stop displaying instruction and stop showing the business object for the viewer end.
6. according to claim 1-4 any one of them methods, which is characterized in that the method further includes：
Duration threshold information is sent respectively to each viewer end, so that when the actual viewing duration of viewer end reaches described
During long threshold value, stop showing the business object.
7. according to claim 1-6 any one of them methods, which is characterized in that the method further includes：
Obtain the clicks value based on the business object；
It is described that the bandwagon effect of the business object is determined according to effective viewing number, including：
According to the clicks value and effective viewing number, the bandwagon effect of the business object is determined.
8. the method according to the description of claim 7 is characterized in that the clicks value of the acquisition based on the business object, bag
It includes：
Obtain the hits of each viewer end based on the business object respectively, and by the sum of each hits, as institute
State clicks value.
9. a kind of business statistics device, which is characterized in that including：
Acquisition module, for when showing business object in direct broadcasting room, obtaining the actual viewing of each viewer end in the direct broadcasting room
Duration；
Computing module for the actual viewing duration based on each viewer end, calculates the business object and effectively watches number；
Determining module, for according to effective viewing number, determining the bandwagon effect of the business object.
10. a kind of electronic equipment, including：Processor, memory, communication device and communication bus, the processor, the storage
Device and the communication device complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will
Seek any one of 1-8 business statistical methods.
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| CN201710202916.9A CN108074126A (en) | 2017-03-30 | 2017-03-30 | A kind of business statistical method, device and electronic equipment |
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Application publication date: 20180525 |