CN108062338B - Method and device for evaluating navigation capability of function page - Google Patents
Method and device for evaluating navigation capability of function page Download PDFInfo
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- CN108062338B CN108062338B CN201610987251.2A CN201610987251A CN108062338B CN 108062338 B CN108062338 B CN 108062338B CN 201610987251 A CN201610987251 A CN 201610987251A CN 108062338 B CN108062338 B CN 108062338B
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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Abstract
The invention discloses a method and a device for evaluating a navigation function of a function page, wherein the method comprises the following steps: determining the content page with the page browsing amount larger than a set value in the website as an effective content page; acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts; and evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine. The invention determines the quality of the functional page by evaluating the strength of the navigation capability of the functional page, and provides effective reference information for website owners.
Description
Technical Field
The invention relates to the field of data processing, in particular to a method and a device for evaluating navigation capability of a function page.
Background
The page browsing amount is an index for measuring any page in a website at present, and specifically refers to the number of times of web pages accessed within a period of time. The higher the page browsing amount of each page of the website, the better the quality of the website is proved, so that the improvement of the page browsing amount also becomes one of the targets of each website owner.
The pages of the website at least comprise two types of function pages and content pages. The content page is a page containing real and effective content in the website, is a final destination page accessed by a general user, and can be directly evaluated by using the index of page browsing amount. For the function pages such as the home page, the search page and the like, as the function pages mainly provide a navigation function for the user, namely the function pages guide the user to enter the content page, the user can access the real and effective content in the website. Therefore, the evaluation result obtained by simply evaluating the functional page by using the index of the page browsing amount is one-sided, and the quality of the functional page cannot be truly embodied.
Disclosure of Invention
The invention provides a method and a device for evaluating a navigation function of a functional page, which determine the quality of the functional page by evaluating the strength of the navigation capability of the functional page and provide effective reference information for a website owner.
The embodiment of the invention provides a method for evaluating a navigation function of a function page, which comprises the following steps:
determining the content page with the page browsing amount larger than a set value in the website as an effective content page;
acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts;
and evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine.
Preferably, the method further comprises:
acquiring page browsing amount of any functional page, and determining the ratio of effective browsing amount in the page browsing amount, wherein the effective browsing amount is the amount converted from the functional page to the effective content page;
correspondingly, the evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing volume generated by converting the page browsing volume sum into the effective content page by the search engine comprises:
and evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
Preferably, the evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by the conversion from the search engine to the effective content page in the sum of the page browsing amounts of the effective content pages and the proportion of the effective browsing amount in the page browsing amount of the functional page includes:
calculating the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages to the ratio of the effective browsing amount in the page browsing amount of the functional page;
and evaluating the navigation capability of the function page according to the ratio.
Preferably, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts is inversely proportional to the navigation capability of the function page of the website.
Preferably, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts of the effective content pages is inversely proportional to the navigation capability of the function page;
the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
The present invention also provides a device for evaluating a navigation function of a function page, the device comprising:
the first determining module is used for determining the content page with the page browsing amount larger than a set value in the website as an effective content page;
the first acquisition module is used for acquiring the sum of the page browsing amount of the effective content page;
the second determination module is used for determining the proportion of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts;
and the evaluation module is used for evaluating the navigation capability of the functional page of the website according to the page browsing amount ratio generated by converting the page browsing amount sum into the effective content page by a search engine.
Preferably, the apparatus further comprises:
the second acquisition module is used for acquiring the page browsing amount of any functional page;
a third determining module, configured to determine a ratio of an effective browsing amount in the page browsing amount, where the effective browsing amount is a number of pages converted from the function page to the effective content page;
correspondingly, the evaluation module is specifically configured to:
and evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
Preferably, the evaluation module comprises:
the calculation submodule is used for calculating the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages to the ratio of the effective browsing amount in the page browsing amount of the functional page;
and the evaluation sub-module is used for evaluating the navigation capability of the functional page according to the ratio.
Preferably, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts is inversely proportional to the navigation capability of the function page of the website.
Preferably, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts of the effective content pages is inversely proportional to the navigation capability of the function page; the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
According to the technical scheme, in the method for evaluating the navigation function of the functional page, firstly, the content page with the page browsing amount larger than a set value in a website is determined as an effective content page; secondly, acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts; and finally, evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine. Compared with the prior art, the quality of the functional page is determined by evaluating the strength of the navigation capability of the functional page, and effective reference information is provided for a website owner.
Furthermore, the invention can also obtain the page browsing amount of any functional page and determine the ratio of the effective browsing amount in the page browsing amount, wherein the effective browsing amount is the amount converted from the functional page to the effective content page; and evaluating the navigation capability of the functional page by combining the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page, so that the navigation capability of the functional page can be evaluated more accurately, and more accurate reference opinions can be provided for website owners.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart of a method for evaluating a navigation function of a function page according to an embodiment of the present invention;
FIG. 2 is a flowchart of another method for evaluating navigation functionality of a functionality page according to an embodiment of the present invention;
FIG. 3 is a flowchart of another method for evaluating navigation functionality of a functionality page according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of an apparatus for evaluating navigation capability of a function page according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of another apparatus for evaluating a navigation capability of a function page according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
The following description will be made of specific contents of examples.
An embodiment of the present invention provides a method for evaluating a navigation function of a function page, and referring to fig. 1, the method is a flowchart of the method for evaluating the navigation function of a function page provided in the embodiment of the present invention, and the method specifically includes:
s101: and determining the content page with the page browsing amount larger than the set value in the website as an effective content page.
Content pages with very small page views may exist in the website, and the reason why the page views of the content pages are so small is largely because the content pages have low values and are not necessarily related to the navigation capability of the function pages of the website. Therefore, when evaluating the navigation ability of the function page in the website, such a content page may be excluded from being a valid content page for evaluating the navigation ability of the function page.
In practical application, firstly, a set value, for example 10, is determined for selecting an effective content page for evaluating the navigation capability of a function page, secondly, the page browsing amount of each content page in a website is obtained, and the content page with the page browsing amount larger than the set value is selected as the effective content page for evaluating the navigation capability of the function page.
S102: and acquiring the sum of the page browsing amount of the effective content page.
In the embodiment of the invention, after the effective content pages are determined, the page browsing volumes of all the effective content pages are added to obtain the sum of the page browsing volumes of all the effective content pages in the website.
S103: and determining the ratio of the page browsing amount generated by converting the search engine to the effective content page in the sum of the page browsing amounts.
The page browsing amount of the effective content page can be generated not only by navigating the functional page to the effective content page, but also by converting the functional page to the effective content page by various search engines. Therefore, the amount of page views generated by the conversion of the search engine to the effective content page plays a role in evaluating the navigation capability of the function page of the website.
In the embodiment of the invention, the number of the page browsing amount of the effective content page in the website converted to the effective content page by the search engine is obtained, and the ratio of the page browsing amount converted to the effective content page by the search engine in the sum of the page browsing amount of the effective content page in the website is calculated.
S104: and evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine.
Since the page browsing amount of the effective content page in the website may be generated by the search engine converting to the effective content page, and may also be generated by the function page navigating to the effective content page, the more the page browsing amount of the effective content page is converted by the search engine, the less the function page navigates, and the weaker the navigation capability of the function page.
In the embodiment of the invention, the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages of the website is inversely proportional to the navigation capability of the functional page of the website.
In practical application, a ratio threshold value can be set, whether the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages of the website is smaller than the ratio threshold value or not is judged, if so, the navigation capability of the functional page is strong, otherwise, the navigation capability of the functional page is weak, and the website owner can improve the functional page of the website so as to improve the navigation capability of the functional page.
The function page in the embodiment of the invention comprises a home page and a search page in a website, wherein both the home page and the search page have a navigation function, so that a user can find a desired target content page more quickly. The home page provides the entry of the content page for the user through the title including the content page, the search page obtains the title of the content page through the search of keywords and the like and links provide the entry of the content page for the user, and the two pages have a navigation function for the user.
The embodiment of the invention can evaluate the navigation capability of any type of functional page, namely, the embodiment of the invention can respectively evaluate the navigation capability of a home page or a search page. Specifically, referring to fig. 2, a flowchart of another method for evaluating a navigation function of a function page according to an embodiment of the present invention is provided. The method comprises the following steps:
s201: and determining the content page with the page browsing amount larger than the set value in the website as an effective content page.
S202: acquiring the sum of the page browsing amount of the effective content page; and determining the ratio of the page browsing amount generated by converting the search engine to the effective content page in the sum of the page browsing amounts.
S201 and S202 in the embodiment of the present invention are the same as S101 to S103 in the above embodiment, and are not described herein again for reference.
S203: the method comprises the steps of obtaining page browsing amount of any functional page, and determining the ratio of effective browsing amount in the page browsing amount, wherein the effective browsing amount is the number converted from the functional page to the effective content page.
In the embodiment of the invention, a function page is determined as an evaluation object. Since the page browsing amount of the function page may be converted into an effective content page, for example, after the user accesses the home page of the website, the user enters the content page by clicking the content title on the home page. The number of the functional pages converted into the effective content pages is used as the effective browsing amount in the page browsing amount of the functional pages.
In practical application, the effective browsing amount in the page browsing amount of the function page is related to the navigation capability of the function page, and specifically, after the effective browsing amount in the page browsing amount of the function page is obtained, the ratio of the effective browsing amount in the page browsing amount is calculated.
S204: and evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
In practical applications, if the page browsing volume of any function page is large, but the number of the function pages converted into effective content pages is small, it indicates that the user does not find information of valuable content pages on the function page, and does not enter the content pages from the function page, that is, the effective browsing volume in the page browsing volume of the function page is related to the navigation capability of the function page.
Therefore, the embodiment of the invention jointly evaluates the navigation capability of the functional page by utilizing the proportion of the page browsing amount generated by converting the effective content page into the effective content page by the search engine in the sum of the page browsing amounts of the effective content pages in the website and the proportion of the effective browsing amount in the page browsing amount of the functional page. The larger the proportion of the page browsing amount generated by converting the effective content page into the effective content page by the search engine in the sum of the page browsing amounts of the effective content pages in the website is, the smaller the proportion of the effective browsing amount in the page browsing amount of the functional page is, the weaker the navigation capability of the functional page is.
In short, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts of the effective content pages is inversely proportional to the navigation capability of the function page; the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
In practical application, a first ratio threshold and a second ratio threshold may be set, and when the ratio of the page browsing amount generated by converting the effective content page by a search engine in the sum of the page browsing amounts of the effective content pages in the website is greater than the first ratio threshold, and the ratio of the effective browsing amount in the page browsing amount of the functional page is smaller than the second ratio threshold, it indicates that the navigation capability of the functional page is weak, and the website owner needs to improve the functional page to improve the navigation capability of the functional page; otherwise, the navigation capability of the function page is strong.
Or, in another implementation manner, when the ratio of the page browsing amount generated by converting the effective content page into the effective content page by the search engine in the sum of the page browsing amounts of the effective content pages in the website is smaller than the first ratio threshold, and meanwhile, the ratio of the effective browsing amount in the page browsing amount of the functional page is larger than the second ratio threshold, it is determined that the navigation capability of the functional page is strong; otherwise, the navigation capability of the functional page is weak, and the website owner needs to improve the functional page to improve the navigation capability of the functional page.
Or, in another implementation manner, calculating a ratio between a ratio of a page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts of the effective content pages and a ratio of an effective browsing amount in the page browsing amount of the functional page, and judging whether the ratio is smaller than a preset threshold value, if so, indicating that the navigation capability of the functional page is strong; otherwise, the navigation capability of the functional page is weak, and the website owner needs to improve the functional page to improve the navigation capability of the functional page.
It should be noted that the above-mentioned manner for determining the navigation capability of the functional page does not limit other embodiments of the present invention, that is, other corresponding manners may be set according to the user requirement to determine the navigation capability of the functional page.
In the method for evaluating the navigation function of the functional page provided by the embodiment of the invention, firstly, the content page with the page browsing amount larger than a set value in a website is determined as an effective content page; secondly, acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts; and finally, evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine. Compared with the prior art, the embodiment of the invention determines the quality of the functional page by evaluating the strength of the navigation capability of the functional page, and provides effective reference information for website owners.
Furthermore, the embodiment of the present invention may further obtain a page browsing amount of any functional page, and determine a ratio of an effective browsing amount in the page browsing amount, where the effective browsing amount is a number of pages converted from the functional page to the effective content page; and evaluating the navigation capability of the functional page by combining the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page, so that the navigation capability of the functional page can be evaluated more accurately, and more accurate reference opinions can be provided for website owners.
The method for evaluating the navigation function of the functional page can be applied to comparing the navigation capability of the functional pages of different versions of the same website, so that the strength of the navigation capability of the functional pages of different versions is determined, the functional page with stronger navigation capability is finally set for the website, the quality of the website is improved, and the powerful navigation is provided for a user to enter a content page.
Referring to fig. 3, a flowchart of another method for evaluating a navigation function of a function page according to an embodiment of the present invention is shown, in which two versions of a website are taken as an example, the two versions include a first version and a second version, and navigation capabilities of the function pages of the two versions of the website are compared, and specifically, the method according to the embodiment of the present invention includes:
s301: and determining the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages of the first version website as a first proportion.
S302: and determining the ratio of the effective browsing volume in the page browsing volume of the preset function page (such as a home page or a search page) of the first version website as a second ratio.
S303: and calculating the ratio of the first ratio to the second ratio to serve as the navigation capability evaluation value of the functional page of the first version website.
S304: and determining the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages of the second version website as a third proportion.
S305: and determining the ratio of the effective browsing amount in the page browsing amount of the function page of the second version website as a fourth ratio.
S306: and calculating the ratio of the third ratio to the fourth ratio as the navigation capability evaluation value of the functional page of the second version website.
S307: and comparing the navigation capability evaluation values of the functional pages of the first version website and the second version website, and determining that the navigation capability of the functional page of the website of the version corresponding to the smaller evaluation value is stronger.
The embodiment of the invention can provide more intuitive effective reference opinions for improving the website quality for website owners by comparing the navigation capability of the functional pages of different versions of websites.
An embodiment of the present invention further provides a device for evaluating a navigation function of a function page, and referring to fig. 4, the device for evaluating a navigation capability of a function page according to an embodiment of the present invention is schematically configured, and the device includes:
a first determining module 401, configured to determine, as an effective content page, a content page in a website where a page browsing amount is greater than a set value;
a first obtaining module 402, configured to obtain a sum of page browsing amounts of the effective content pages;
a second determining module 403, configured to determine a ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts;
and the evaluation module 404 is used for evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by the search engine.
In a preferred embodiment, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts is inversely proportional to the navigation capability of the functional page of the website.
In addition, referring to fig. 5, a schematic structural diagram of another apparatus for evaluating a navigation capability of a function page according to an embodiment of the present invention is provided, where fig. 5 includes, in addition to the modules in fig. 4:
a second obtaining module 501, configured to obtain a page browsing amount of any functional page;
a third determining module 502, configured to determine a ratio of an effective browsing volume in the page browsing volume, where the effective browsing volume is a number of pages converted from the function page to the effective content page;
correspondingly, the evaluation module 404 is specifically configured to:
and evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
In a preferred embodiment, the ratio of the page browsing amount generated by the search engine converting to the effective content page in the sum of the page browsing amounts of the effective content pages is inversely proportional to the navigation capability of the function page; the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
Specifically, the evaluation module 404 includes:
the calculation submodule is used for calculating the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages to the ratio of the effective browsing amount in the page browsing amount of the functional page;
and the evaluation sub-module is used for evaluating the navigation capability of the functional page according to the ratio.
In addition, the device for evaluating the navigation capability of the function page comprises a processor and a memory, wherein the first determining module, the first acquiring module, the second determining module, the evaluating module and the like are all stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, the strength of the navigation capability of the functional page is evaluated by adjusting the kernel parameters, the quality of the functional page is determined, and effective reference information is provided for website owners.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The device for evaluating the navigation function of the function page provided by the embodiment of the invention can realize the following functions: determining the content page with the page browsing amount larger than a set value in the website as an effective content page; acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts; and evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine. Compared with the prior art, the embodiment of the invention determines the quality of the functional page by evaluating the strength of the navigation capability of the functional page, and provides effective reference information for website owners.
Further, the embodiment of the present invention can also implement the following functions: acquiring page browsing amount of any functional page, and determining the ratio of effective browsing amount in the page browsing amount, wherein the effective browsing amount is the amount converted from the functional page to the effective content page; and evaluating the navigation capability of the functional page by combining the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page, so that the navigation capability of the functional page can be evaluated more accurately, and more accurate reference opinions can be provided for website owners.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device:
determining the content page with the page browsing amount larger than a set value in the website as an effective content page;
acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts;
and evaluating the navigation capability of the functional page of the website according to the proportion of the page browsing amount generated by converting the page browsing amount sum into the effective content page by a search engine.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (8)
1. A method of evaluating navigation capabilities of a function page, the method comprising:
determining the content page with the page browsing amount larger than a set value in the website as an effective content page;
acquiring the sum of the page browsing amount of the effective content page; determining the ratio of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts;
acquiring page browsing amount of any functional page, and determining the ratio of effective browsing amount in the page browsing amount, wherein the effective browsing amount is the amount converted from the functional page to the effective content page; the function page comprises a home page and a search page in the website;
and evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
2. The method for evaluating the navigation ability of a functional page according to claim 1, wherein the evaluating the navigation ability of the functional page according to the ratio of the page view amount generated by the search engine converting to the effective content page in the sum of the page view amounts of the effective content pages and the ratio of the effective view amount in the page view amount of the functional page comprises:
calculating the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages to the ratio of the effective browsing amount in the page browsing amount of the functional page;
and evaluating the navigation capability of the function page according to the ratio.
3. The method of evaluating the navigation ability of a functional page according to claim 1, wherein the ratio of the page view amount resulting from the conversion of the sum of the page view amounts to the effective content page by a search engine is inversely proportional to the navigation ability of the functional page of the website.
4. The method of evaluating a navigation ability of a functional page according to claim 1, wherein a ratio of a page view amount generated by a search engine converting to the effective content page among the sum of page view amounts of the effective content pages is inversely proportional to a navigation ability of the functional page;
the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
5. An apparatus for evaluating navigation capabilities of a function page, the apparatus comprising:
the first determining module is used for determining the content page with the page browsing amount larger than a set value in the website as an effective content page;
the first acquisition module is used for acquiring the sum of the page browsing amount of the effective content page;
the second determination module is used for determining the proportion of the page browsing amount generated by converting the page browsing amount into the effective content page by a search engine in the sum of the page browsing amounts;
the second acquisition module is used for acquiring the page browsing amount of any functional page;
a third determining module, configured to determine a ratio of an effective browsing amount in the page browsing amount, where the effective browsing amount is a number of pages converted from the function page to the effective content page;
and the evaluation module is used for evaluating the navigation capability of the functional page according to the proportion of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content page and the proportion of the effective browsing amount in the page browsing amount of the functional page.
6. The apparatus for evaluating the navigation capability of a function page of claim 5, wherein the evaluation module comprises:
the calculation submodule is used for calculating the ratio of the page browsing amount generated by converting the effective content page into the search engine in the sum of the page browsing amounts of the effective content pages to the ratio of the effective browsing amount in the page browsing amount of the functional page;
and the evaluation sub-module is used for evaluating the navigation capability of the functional page according to the ratio.
7. The apparatus for evaluating the navigation ability of a functional page according to claim 5, wherein the ratio of the page view amount generated by the conversion of the search engine to the effective content page in the sum of the page view amounts is inversely proportional to the navigation ability of the functional page of the website.
8. The apparatus for evaluating the navigation ability of a function page according to claim 5, wherein a ratio of a page view amount generated by a search engine converting to the effective content page among the sum of page view amounts of the effective content pages is inversely proportional to the navigation ability of the function page; the ratio of the effective browsing amount in the page browsing amount of the functional page is in direct proportion to the navigation capability of the functional page.
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